PPT PPT Module Module 10 10 Informative Informativeand and Positive PositiveMessages Messages McGraw-Hill/Irwin ©2007, The McGraw-Hill Companies, All Rights 10-2 Informative Informative and and Positive Positive Messages Messages To learn how to Write effective subject lines Organize informative and positive messages Continue to develop strong reader benefits 10-3 Informative Informative and and Positive Positive Messages Messages To learn how to Write goodwill endings Write common kinds of informative and positive messages Continue to analyze business communication situations 10-4 Informative Informative and and Positive Positive Messages Messages Start by answering these questions: What’s the best subject line for an informative or positive message? How should I organize informative and positive messages? When should I use reader benefits in informative and positive messages? 10-5 Informative Informative and and Positive Positive Messages Messages Start by answering these questions: What kinds of informative and positive messages am I likely to write? How can PAIBOC help me write informative and positive messages? 10-6 Purposes Purposes of of Informative Informative and and Positive Positive Messages Messages Primary Purposes To give information or good news To have the reader read, understand, and view information positively To deemphasize negative elements 10-7 Purposes Purposes of of Informative Informative and and Positive Positive Messages Messages Secondary Purposes To build a good image of the writer To build a good image of the writer’s organization To cement a good relationship between the writer and reader To reduce or eliminate future correspondence on the same subject 10-8 Types Types of of Informative Informative and and Positive Positive Messages Messages Transmittals Confirmations Summaries Adjustments Thank-You Notes 10-9 Subject Subject Lines Lines for for Informative Informative and and Positive Positive Messages Messages Make subject lines specific Subject: Interview Questions for Job Candidate Toni James Make subject lines concise Subject: Let’s Hire Toni James Make subject lines appropriate for the pattern of organization In general, provide the same information that you would in the first paragraph Informative Informative and and Positive Positive Messages Messages Follow this pattern: Give any good news and summarize the main points Give details, clarification, background Present any negative elements—as positively as possible Explain any reader benefits Use a goodwill ending: positive, personal, and forward-looking 1010 1011 Use Use Reader Reader Benefits Benefits When you’re presenting policies When you want to shape readers’ attitudes When stressing benefits presents readers’ motives positively When some of the benefits may not be obvious to readers 1012 PAIBOC PAIBOC P What are your purposes in writing? A Who is (are) your audiences? I What information must your message include? 1013 PAIBOC PAIBOC continued continued B What reasons or reader benefits can you use to support your position? O What objections can you expect your reader(s) to have? C How will the context affect reader response? ... positive messages Continue to analyze business communication situations 10- 4 Informative Informative and and Positive Positive Messages Messages Start by answering these questions: What’s... Explain any reader benefits Use a goodwill ending: positive, personal, and forward-looking 101 0 101 1 Use Use Reader Reader Benefits Benefits When you’re presenting policies When you want... same subject 10- 8 Types Types of of Informative Informative and and Positive Positive Messages Messages Transmittals Confirmations Summaries Adjustments Thank-You Notes 10- 9 Subject