Business communication building critical skill 3rd by locker module 10

Module 10 Informative and Positive Messages Informative and Positive Messages ©2007, The McGraw-Hill Companies, All Rights Reserved... Informative and Positive Messages Informative and P

Module 10

Informative and Positive Messages

Informative and Positive Messages

©2007, The McGraw-Hill Companies, All Rights Reserved.

Informative and Positive

Messages

Informative and Positive

Messages

 To learn how to

 Write effective subject lines.

 Organize informative and positive

messages.

 Continue to develop strong reader

benefits.

Informative and Positive

Messages

Informative and Positive

Messages

 To learn how to

 Write goodwill endings.

 Write common kinds of informative

and positive messages.

 Continue to analyze business

communication situations.

Informative and Positive

Messages

Informative and Positive

Messages

Start by answering these questions:

 What’s the best subject line for an

informative or positive message?

 How should I organize informative

and positive messages?

 When should I use reader benefits in informative and positive messages?

Informative and Positive

Messages

Informative and Positive

Messages

Start by answering these questions:

 What kinds of informative and

positive messages am I likely to

write?

 How can PAIBOC help me write

informative and positive messages?

Purposes of Informative and

Positive Messages

Purposes of Informative and

Positive Messages

 Primary Purposes

 To give information

or good news.

 To have the reader

read, understand,

and view information

positively.

 To deemphasize

negative elements.

Purposes of Informative and

Positive Messages

Purposes of Informative and

Positive Messages

 Secondary Purposes

 To build a good image of the writer.

 To build a good image of the writer’s

organization.

 To cement a good relationship

between the writer and reader.

 To reduce or eliminate future

correspondence on the same subject.

Types of Informative and

Positive Messages

Types of Informative and

Positive Messages

 Transmittals

 Confirmations

 Summaries

 Adjustments

 Thank-You Notes

Subject Lines for Informative

and Positive Messages

Subject Lines for Informative

and Positive Messages

 Make subject lines specific.

Candidate Toni James.

 Make subject lines concise.

 Make subject lines appropriate for the

pattern of organization.

that you would in the first paragraph.

Informative and Positive

Messages

Informative and Positive

Messages

points.

as possible.

and forward-looking.

Use Reader Benefits

 When you’re presenting policies

 When you want to shape readers’

attitudes

 When stressing benefits presents

readers’ motives positively

 When some of the benefits may

not be obvious to readers

P What are your purposes purposes in

writing?

A Who is (are) your audiences audiences?

I What information must your must your

message include?

PAIBOC continued

B What reasons or reader

benefits can you use to support can you use to support

your position?

O What objections objections can you can you

expect your reader(s) to have?

C How will the context context affect affect

reader response?