Chiến lược mở rộng đưa sản phẩm nông nghiệp của việt nam sang thị trường new zealand e

The extended strategy for launching the Vietnam’s agricultural products such as dried pineapples, bananas, sweet potatoes, jack-fruits, lotus seed to New Zealand Contents: I II Brief introduction of the Company Major products of the Company III Competitive advantages of products IV Locate New Zealand as the target export market V Conclusions and reasons for choosing NZ as the Company’s goods penetration VI Reference I Brief introduction of the Company The forerunner of Nha Be Import – Export Joint Venture Company was Nha Be Export Supply Company which was established in 1982, pursuant to the Decision No 76/QD-NB dated 15th April 1982 In 1989, Nha Be Export Supply Company was transferred to Nha Be Import Export Supply Union by the People’s Committee of HCMC pursuant to the Decision No 349/QD-UB dated 15th June 1989 Pursuant to the Decree No 388/HDBT, the People’s Committee of HCMC decided to transfer Nha Be Import-Export Supply Union to Nha Be Import-Export Company pursuant to the Decision No 07/QD-UB dated 05th January 1993 Currently, the Company has been equitized pursuant to the Decision No 1241/QDUB dated 26th March 2002 of the People’s Committee of HCMC on the transferring a state-owned enterprise named Nha Be Import-Export Company to Nha Be ImportExport Joint Stock Company II Major products of the Company: Nhabexims Food processing factory established in 1989 was the first unit of HCMC who produced products of dry fruits (dried jack-fruits, dried bananas, dried pineapples, dried sweet potatoes, dried potatoes, dried onion, dried cashew nuts…) - DRIED BANANAS Products are manufactured from a modern technology lines, ensuring food hygiene and safety, achieving high levels of brittleness but still keeping the natural taste, colors of fresh ripe fruits, especially without using chemical substances during the production process Banana is a delicious, attractive dish for domestic and foreign tourists It does not only provide nutrients, vitamins but also an abundant source of vitamins to your body, the smooth to your skin and the health to your eyes Moreover, banana also works to help reduce blood pressure, against hair loss, antipyretic, laxative and anatoxin Banana can help lose weight because with its high content of starch, banana can easily makes you be full up Because when starch is absorbed in your body, it shall be converted into sugar which requires a certain amount of time That is the reason why the energy is not accumulated in your body too much Banana can be used as a treatment for your peptics In an aromatic banana, there is a substance that stimulates the production of gastric mucosal cells to protect the peptic wall; therefore it can limit the possibility of stomach bleeding Packaging weight: 200gr/ package - DRIED LOTUS SEED Products are manufactured from a modern technology lines, ensuring food hygiene and safety, achieving high levels of brittleness but still keeping the natural taste, colors of fresh ripe fruits, especially without using chemical substances during the production process The components of products contain lots of nutrients, vitamins… that are essential for your body and are delicious, attractive dishes for tourists in their traveling days Lotus seed is sweet with its average property, nutritious tranquilizer; the center of the lotus seed is bitter, with its cold property, it can be used as a treatment for high fever, delirium, high blood pressure; lotus seed-pod is bitter, with its cool property, it can be used as a treatment for metrorrhagia… Lotus seed is a valuable medicine, with its effect of nutritious tranquilizer, especially can be used as a treatment for prolonged diarrhea and malnutrition Moreover, lotus seed has effect of strengthening the spleen, ensuring the nutrition for your body, regulating the food intake, cloudy urine and some women’s disease In the world of herbs, not many plants that all parts can be used as valuable medicine as lotus Lotus seed contains nutrients such as: starch, sugar, protein, fat, calcium, phosphorus, iron… that are nutritious food, good for kidney, strengthening spleen Those who have stress due to intellectual working, mental instability, and frequent fear and forgetfulness should eat lotus seed Packaging weight: 200gr/ package - DRIED TARO Products are manufactured from a modern technology lines, ensuring food hygiene and safety, achieving high levels of brittleness but still keeping the natural taste, colors of fresh ripe fruits, especially without using chemical substances during the production process The components of products contain lots of nutrients, vitamins… that are essential for your body and are delicious, attractive dishes for tourists in their traveling days Taro fully provides protein, starch, vitamins A, C, B… that helps your body to prevent the aging substances, strengthening your eyesight, strengthening your resistance, laxative… Packaging weight: 200gr/ package - DRIED SWEET POTATOES Products are manufactured from a modern technology lines, ensuring food hygiene and safety, achieving high levels of brittleness but still keeping the natural taste, colors of fresh ripe fruits, especially without using chemical substances during the production process The components of products contain lots of nutrients, vitamins… that are essential for your body and are delicious, attractive dishes for tourists in their traveling days The studies of American scientists show that DHEA is effective in preventing breast cancer and colon cancer Sweet potato has this great utility because it contains a special ingredient named DHEA This hormone can help prevent cancer and antiaging The amount of β-carotene in sweet potatoes is not less than that amount in carrots β-carotene has effects of anti-electron radiation, sweet potatoes have effects of preventing cancer In addition, the high fiber content in sweet potatoes is effective in treating constipation and preventing colorectal cancer Packaging weight: 200gr/ package - DRIED JACK-FRUIT Products are manufactured from a modern technology lines, ensuring food hygiene and safety, achieving high levels of brittleness but still keeping the natural taste, colors especially of without fresh ripe using fruits, chemical substances during the production process The components of products contain lots of nutrients, vitamins… that are essential for your body and are delicious, attractive dishes for tourists in their traveling days In addition, jack-fruit is rich in vitamins B1, B2, PP … Many studies show that foods rich in potassium can help reduce blood pressure Especially there are lots of potassium in jack-fruit, 100 grams of jack-fruit contain 300 mg of potassium In jack-fruit, there are lots of phytonutrient (lignans, isoflavones and saponins) that is very beneficial for your health These substances have effects of preventing cancer, high blood pressure, stomach ulcers and slowing down the process of cell degeneration to bring back the youth and vitality for your skins Packaging weight: 35gr/ package DRIED PINEAPPLES Products are manufactured from a modern technology lines, ensuring food hygiene and safety, achieving high levels of brittleness but still keeping the natural taste, colors of fresh ripe fruits, especially without using chemical substances during the production process The components of products contain lots of nutrients, vitamins… that are essential for your body and are delicious, attractive dishes for tourists in their traveling days Pineapple is rich in minerals such as calcium, potassium, manganese, fiber, bromine, iodine and phosphorus, enzymes, particularly being rich in vitamin C Therefore, pineapple is the food that helps us have a healthy body Bromine, a kind of resolution enzymes, is an important factor to make the value of pineapple That is why pineapple helps protein digestion more easily Bromine is also considered an anti-inflammatory substance Fresh pineapple is also rich in vitamin C In addition to being the anti-oxidized substance, vitamin C also contributes significantly to the development of bone, cartilage, teeth and gums Moreover, this type also helps us have better resistance, enhancing the absorption of iron from vegetables and accelerating the healing of scars Packaging weight: 200gr/ package - DRIED FRUITS Products are manufactured from a modern technology lines, ensuring food hygiene and safety, achieving high levels of brittleness but still keeping the natural taste, colors of fresh ripe fruits, especially without using chemical substances during the production process The components of products contain lots of nutrients, vitamins… that are essential for your body and are delicious, attractive dishes for tourists in their traveling days This is a composite product, with high nutritional value, offering many kinds of vitamins for your body It also provides nutrition; it is a slimming food to sip between meals having the effect of reducing hunger Packaging weight: 200gr/ package III The competitive advantages of products As we have known, Vietnam is a country in the equatorial climate, with two seasons of rainy and sunny seasons, with the best conditions for developing the tropical agriculture In particular, Vietnam has a source of cheap and abundant labor With products that we selected, all of them are products planted in all regions of Vietnam; they provide such a rich, abundant and year-round source of materials for us to purchase, process and store for export Natural conditions and natural resources allow Vietnam to develop a tropical agriculture Diversification of agricultural products, application of intensive farming, increasing crops, restructuring the structure of crops, depending on topography, land can help to have various forms of cultivation Our country is exploiting effectively the tropical agriculture In the old days, our ancestors had such experience and today, the distribution of cultivated plants and domestic animals is more and more noticed by economic efficiency Overcoming the limitations of our agriculture is to harvest before the storm, flood, and drought This expression refers to the time of harvesting and processing products that are pay more attention to the preservation of agricultural products and the exchange of agricultural products between the areas The export agricultural products of Vietnam are relatively diversified such as rice, coffee, rubber, fruits Developing a modern goods production agriculture contributes to enhance the effectiveness of the tropical agriculture In our country's current agriculture, the traditional agriculture coexists with the goods agriculture Our country has many conditions to develop modern goods agriculture such as: natural conditions, abundant natural resources, and the increasing level of economic expertise The traditional agriculture usually existing in the northern midland and mountainous areas limits the application of science and technology into production The modern agriculture shows in the formation of the specialized areas of relatively high economic efficiency of agricultural products for export The clear shift in rural economy of our country Farming economy with large-scale development can hire more labor; the products can meet demand of the market We have farms with perennial industrial crops, annual crops, combined livestock, aquaculture and farm… Household economy is the most developed forms, of which is mainly rural households accounted for 77, 33% of rural households In addition to the restructuring of Vietnam’s rural areas towards two directions, the shift also shows towards the direction of commodities and diversification Commodity production in agriculture: promoting specialization, formation of specialized agricultural areas, combined processing industry with export output Diversification of the rural economy: allows better exploitation of natural resources, meeting better demand of the market, reducing the net ratio of farming in agriculture, specialized areas of perennial crops such as Highlands, Midlands and northern mountainous areas, specialized areas of food crops such as the Red River Delta, Mekong Delta areas Vietnam has many products for export, especially processed products such as: exported agricultural products, canned agricultural products, processed agricultural products In addition to good production, in agriculture, the diversification of products is IV made Locate the target market for export: Basic information about New Zealand : - Area: 271,000 km2 - Population: 4,228 million people - Capital: Wellington - Administrative agencies: 16 regions and territory - GDP: 110 billion USD (2007) - GDP per capita: 20,107 USD - Currency: New Zealand Dollars (NZD) - National Day: 2/6 Geographical location and natural conditions: New Zealand is the island nation located in the southwest of the Oceania, 1,900 km from the southeast of Australia, with the area equivalent to the area of Japan, Italy and the United Kingdom The territory of New Zealand consists of two main islands, North Island and South Island with the famous cities such as: Auckland, Dunedin, Christchurch, and Queenstown The terrain of New Zealand is diversified and mountainous On both islands, there are many broad plains with grasslands, natural and man-made forests, sandy beaches, short & swift-flowing rivers, and many lakes The natural resources include: natural gas, iron ore, sand, coal, wood, heat, gold and laterite Culture – Society: 80% of the population living in urban areas, of which in Auckland - the largest commercial center of the North Island, there are about 1.2 million people Most of the population of New Zealand is the native of UK with the European cultural identity New Zealand is also the original home of the native people in the Pacific Islands and Asia The population growth rate is 0.95% (2007), the actual migration rate is 0.343% (2007) Two official languages of New Zealand are English, Maori The literacy rate (people over the age of 15 can read and write fluently) is 99% New Zealand is known as the "Center of thrilling, interesting activities of the world," expressed through the diversified sports activities, cultural & art festivals that are held throughout the year Museums & art galleries can be found in most major cities & suburbs Economy: New Zealand is a modern and developed economy The standard of living of New Zealand's people is relatively high with GDP per capita of about $ 26,373 / year (2004) In 2005, New Zealand ranked 19th on the Human Development Index of the United Nations and the 15th on the quality of life (voted by The Economist magazine) Since the global financial crisis in the period of 1997-1998, the New Zealand economy recovers rather fast and grows strongly As a free-market economy reformed at the end of the last decade of New Zealand, it has removed the barriers to foreign investment The World Bank praised New Zealand as one of the nation with the best business environment in the world New Zealand has the strength of tourism Education: New Zealand’s people have a high standard of living Government has always invested heavily in health, education, and public benefits Education is free and compulsory for citizens between the ages of to 18 years old The training system of the university consists of universities, 25 technical schools and colleges There is an increasing number of international students, especially from Asia to study in New Zealand Currently, the number of international students in New Zealand is more than 110,000 students (12/2005) VII Conclusions and reasons for choosing NZ as the Company’s goods penetration: NZ is a civil and progressive country, with a relatively high income and standard of living They are interested in the environmentally friendly foods, food hygiene and safety that provide them with health Asian students are also a source of familiar customers consuming products of Nha Be Import-Export Joint Stock Company - English, the main language in New Zealand is also an advantage when we business transactions with them - Rights of intellectual property registration are guaranteed - The branding of merchandise trade in the NZ market is assured - The integration and change of diversified environmental culture of NZ’s people - Consuming habits of premium products and food hygiene and safety - Integration of NZ's into the international business environment is quite high - Good distribution systems and retail stores Through the above analysis, we found that the dried packaging agricultural products of the Company are a good competitive advantage in the international marketplace The selection of NZ is also a competitive advantage for the output of our products V Reference: - http://www.nhabexims.vn/ - http://vi.wikipedia.org/wiki/Chuối_tiêu - http://www.eva.vn/suc-khoe/cong-dung-chua-benh-tuyet-voi-cua-mitc131a77360.html - http://hcm.24h.com.vn/suc-khoe-doi-song/cong-dung-cua-hat-senc62a231898.html - http://diendankienthuc.net/diendan/am-thuc-and-sk/38804-tac-dung-cua-khoailang-khac-tinh-cua-benh-ung-thu.html - http://www.kienthucduhoc.vn/du-hoc-cac-nuoc/du-hoc-chau-uc/du-hoc-newzealand/du-hoc-new-zealand-tong-quan-ve-dat-nuoc-va-con-nguoi.html ... Economy: New Zealand is a modern and developed economy The standard of living of New Zealand's people is relatively high with GDP per capita of about $ 26,373 / year (2004) In 2005, New Zealand... investment The World Bank praised New Zealand as one of the nation with the best business environment in the world New Zealand has the strength of tourism Education: New Zealand’s people have a high... USD (2007) - GDP per capita: 20,107 USD - Currency: New Zealand Dollars (NZD) - National Day: 2/6 Geographical location and natural conditions: New Zealand is the island nation located in the southwest