Lập kế hoạch quản trị vấn đề đa văn hóa tại tập đoàn unilever

Lập kế hoạch quản trị vấn đề Đa văn hóa tập đoàn Unilever Planning for good governance to multicultural issues of a company/organization that you knows Please present ways to improve business ethics and social responsibility of the members of the company / organization of you MỤC LỤC TABLE OFCONTENT LỜI MỞ ĐẦU Đạo đức kinh doanh hiểu chuẩn mực, nguyên tắc xã hội giới kinh doanh thừa nhận, quy định hành vi, quan hệ nghề nghiệp nhà quản trị với nhau, hay nhà quản trị với xã hội trình tiến hành hoạt động kinh doanh, giúp cho nhà quản trị xử cách trung thực có trách nhiệm với cộng đồng với Trong thời đại ngày nay, phát triển ngày cao nhận thức người hậu khó lường tiến kỹ thuật kinh tế, sau thảm họa môi trường công nghiệp gây vài thập niên gần đây, nhà doanh nghiệp ngày bị áp lực buộc phải giải trình thuyết minh phương pháp sản xuất mà sử dụng, cứu cánh hoạt động Người tiêu dùng ngày đòi hỏi nhà doanh nghiệp phải có “ý thức trách nhiệm công dân” nhiều Chính thế, gần người ta không nói tới “đạo đức kinh doanh”, mà đề cập thêm khái niệm “đạo đức quản trị” (management ethics) hiểu theo nghĩa đạo đức nằm thân tổ chức doanh nghiệp, việc quản lý mối quan hệ nội quan hệ với cộng đồng môi trường sinh thái bên Trách nhiệm xã hội doanh nghiệp vấn đề tất yếu liền với kinh doanh, mang lại cho doanh nghiệp lợi ích đáng kể: khẳng định thương hiệu doanh nghiệp lòng khách hàng tăng lợi nhuận doanh nghiệp Trách nhiệm xã hội doanh nghiệp đóng vai trò người kiến tạo lòng trung thành nơi khách hàng giá trị đạo đức "phong cách", đánh bóng tên tuổi doanh nghiệp, khẳng định thương hiệu gây thiện cảm lòng dân chúng, họ bán hàng nhiều gấp nhiều lần NỘI DUNG NGHIÊN CỨU Giới thiệu công ty Unilever Việt Nam 1.1 Quá trình hình thành phát triển công ty Unilever Việt Nam Unilever tập đoàn toàn cầu anh Hà lan Một số biện pháp nâng cao khả cạnh tranh công ty TNHH Nishoku Technology Việt Nam tiếng giới lĩnh vực sản xuất sản phẩm tiêu dùng nhanh bao gồm sản phẩm chăm sóc vệ sinh cá nhân gia đình, thức ăn, trà đồ uống từ trà Các nhãn hiệu tiêu biểu Unilever tiêu dùng chấp nhận rộng rãi toàn cầu Lipton, Knorr, Cornetto, Omo, Lux, Vim, Lifebouy, Dove, CloseUp, Sunsilk, Clear, Pond’s, Hazeline, Vaseline, … với doanh thu hàng triệu đô cho nhãn hiệu chứng tỏ Unilever công ty thành công giới lĩnh vực kinh doanh chăm sóc sức khỏe người tiêu dùng (Personel Care) Cùng với Proctol &Gambel ( P&G), Unilever thống trị khắp giới vềcác sản phẩm Là công ty đa quốc gia việc mở rộng kinh doanh đặt nhiều chi nhánh giới để chiếm lĩnh thị trường toàn cầu mục tiêu Unilever Unilever Việt Nam thành lập năm 1995 bước chiến lược tổng thể Unilever Unilever Việt Nam thực chất tập hợp ba công ty riêng biệt : Liên doanh Lever Việt Nam có trụ sở Hà Nội, Elida P/S Thành phố Hồ chí Minh Công ty Best Food đặt thành phố Hồ Chí Minh Unilever Việt Nam có nhà máy Hà Nội, Củ chi,Thủ Đức khu công nghiệpBiên Hoà Công ty có hệ thống phân phối bán hàng toàn quốc thông qua 350 nhà phân phối lớn 150.000 cửa hàng bán lẻ Hiện công ty đạt mức tăng trưởng khoảng 35% đến 40% tuyển dụng 2000 nhân viên Ngoài công ty hợp tác với nhiều nhà máy xí nghiệp nội địa hoạt động sản xuất gia công, cung ứng nguyên vật liệu sản xuất bao bì thành phẩm Các hoạt động hợp tác kinh doanh giúp Unilever Việt Nam tiết kiệm chi phí nhập hạ giá thành sản phẩm, để tăng cường sức cạnh tranhcủa sản phẩm công ty thị trường Việt Nam, đồng thời công ty giúp đỡ đối tác Việt Nam phát triển sản xuất, đảm bảo thu nhập cho nhân viên tạo thêm khoảng 5500 việc làm Ngay sau vào hoạt động năm 1995, sản phẩm tiếng Unilever Omo, Sunsilk, Clear, Dove, Pond’s, Closep, Cornetto, Paddle Pop, Lipton, Knorr nhãn hàng truyền thống Việt Nam Viso, P/S giới thiệu rộng rãi với ưu chất lượng hoàn hảo giá hợp lý phù hợp với túi tiền người tiêu dùng Việt Nam nhãn hàng nhanh chóng trở thành hàng hoá tiêu dùng nhiều thị trường Việt Nam với công ty Unilever nhanh chóng có lãi thu lợi nhuận không nhỏ thị trường Việt Nam Tính trung bình năm doanh số lợi nhuận Unilever Việt Nam tăng khoảng 30-35%/ năm kể từ dự án công ty vào hoạt động ổn định có lãi Nếu năm 95 doanh số công ty 20 triệu USD, năm 1996 doanh số công ty 40 triệu USD đến năm 1998 doanh số công ty 85 triệu USD tính đến hết năm 2002 doanh số công ty khoảng 240 triệu USD Với tốc độ tăng trưởng chóng mặt Unilever Việt Nam chứng tỏ công ty nước thành đạt Việt Nam Unilever Việt Nam với sản phẩm quen thuộc với người tiêu dùng Việt Nam OMO, P/S, Sunsil… mà họ biết doanh nghiệp hoạt động hướng cộng đồng Xác định sở tảng công ty Unilever Việt Nam 2.1 Về giá trị Giá trị Unilever nhà lãnh đạo đưa thành lập công ty “To add vitality to life” – tạm dịch “Tiếp thêm sinh khí cho sống” Công ty hoạt động phát triển dựa sứ mệnh Các sản phẩm kinh doanh công ty đạ góp phần làm rút ngắn thời gian từ hoạt động từ chăm sóc cá nhân, nội trợ, … cho khoảng tỷ người tiêu dùng khắp giới; giúp cải thiện dinh dưỡng, cho phép người thưởng thức ăn ngon chăm sóc gia đình thân cách đơn giản, dễ dàng, thuận tiện tuyệt vời 2.2 Về chuẩn mực Thời làm việc không ngày 48 tuần + Sáng: Từ 7h30 đến 11h30 + Chiều: Từ 13 đến 17 + Thứ chủ nhật nghỉ Đối với công trường dự án thứ bảy làm việc bình thường Chủ nhật làm việc tăng ca phải đăng ký trước, đảm bảo không tăng ca qua ngày 200 năm 2.3 Về quy định Ban đầu (trước năm 1990), Unilever tổ chức theo cấu trúc phân quyền, tức công ty thị trường đảm nhiệm việc sản xuất, tiếp thị, kinh doanh phân phối sản phẩm thị trường đó, tự chịu trách nhiệm thành tích hoạt động kinh doanh Cấu trúc cho phép thực trình địa phương hóa Đến thập niên 1990 Unilever bắt đầu thay đổi cấu trúc phân quyền ngày không phù hợp với môi trường cạnh tranh thay đổi nhanh chóng Năm 1996, Công ty áp dụng cấu trúc khu vực địa lý, khu vực bao gồm nhóm sản phẩm riêng biệt Mỗi khu vực nhóm sản phẩm phối hợp hoạt động công ty quốc gia vùng để giảm chi phí kinh doanh đẩy nhanh tốc độ phát triển, tung sản phẩm Đến năm 2000, Unilever thấy tăng trưởng chậm đối thủ cạnh tranh, công ty thực tái cấu trúc, chuyển sang cấu trúc nhóm sản phẩm toàn cầu (chỉ dựa nhóm sản phẩm toàn cầu hàng thực phẩm, nhóm hàng chăm sóc cá nhân & gia đình) 2.4 Về chế tài Công ty kết hợp sách quản lý tiêu chẩn với sách quản lý khác Luật lao động, thỏa ước lao động tập thể công ty văn pháp luật khác quan chức có thẩm quyền Nhà nước ban hành Kết hợp chặt chẽ với sách pháp luật có liên quan để vận dụng quản lý tốt nội dung tiêu chuẩn cho phù hợp với tình hình sản xuất kinh doanh thực tế công ty Công ty có Ban kiểm soát nội nên luôn tăng cường công tác kiểm tra giám sát, đánh giá theo tháng, quý tiêu chuẩn mà áp dụng để phát xử lý khắc phục kịp thời nội dung chưa phù hợp Tiến hành công tác thi đua khen thưởng việc thực nội dung tiêu chuẩn Xác định nguyên nhân gây khó khăn nhóm làm việc đa văn hóa công ty Unilever Việt Nam 3.1 Khác biệt văn hóa giao tiếp Trong văn hoá phương Tây, giao tiếp miêu tả việc nói chuyện trực tiếp, thẳng thắn Mọi chuy ện phải minh bạch, rõ ràng người nói không cần để ý nhiều đến bối cảnh nói chuyện, người nghe không cần công “phiên dịch” cách đoán ý đối phương Khác biệt giao tiếp trực t iếp không trực tiếp văn hoá gây hậu nghiêm trọng mối quan hệ thành viên, dự án gặp khó khăn Những khó khăn giao tiếp khiến chia sẻ thông tin bị hạn chế từ tạo mâu thuẫn cá nhân cản trở hiệu làm việc nhóm 3.2 Không thông thuộc ngôn ngữ Mặc dù ngôn ngữ kinh doanh quốc tế chủ yếu tiếng Anh, xảy hiểu lầm người sử dụng nhấn mạnh sai trọng âm, không nói trôi chảy dịch sai ý Thành viên không nói thông thạo ngoại ngữ người giỏi lĩnh vực chuyên môn, khó khăn giao tiếp khiến người không nhận mà Nếu đồng nghiệp coi thường không kiên nhẫn, mâu thuẫn chắn xảy Những nhân viên không thông thạo ngoại ngữ cảm thấy có động lực đóng góp vào thành công chung, lo lắng đánh giá hiệu công việc viễn cảnh công việc tương lai 3.3 Quan điểm khác cấp bậc quyền hạn Khi tổ chức nhóm, ta thường áp dụng cấu trúc phẳng – thành viên có quyền tự ngôn luận phát biểu ý kiến Nhưng nhóm đa văn hoá, người có văn hoá khác có quan điểm khác chức vụ quyền hạn Vì vậy, họ thường không cảm thấy thoải mái với cấu trúc Đối với thành viên đến từ văn hoá coi trọng cấp bậc, họ ưu tiên ý kiến Sếp, tự hạ thấp quyền hạn trách nhiệm mình, chí chấp nhận bị nhục mạ - điều vốn coi chấp nhận với người có văn hoá theo chủ nghĩa quân bình Lập kế hoạch để quản trị tốt vấn đề Đa văn hóa công ty Unilever Việt Nam Hầu hết nhà quản lý có khả quản trị tốt nhóm nhân viên đa văn hoá thường áp dụng chiến lược sau: Thích nghi (Có kiến thức khác biệt văn hoá người làm việc làm việc chung nhóm với mình); Can thiệp vào cấu trúc tổ chức (Thay đổi cấu trúc tổ chức nhóm nhân viên); Can thiệp quản trị (ngay từ đầu đặt quy tắc chuyển vấn đề mâu thuẫn đến người quản lý cấp cao hơn); Và thuyên chuyển (có thể chuyển thành viên nhóm sang làm việc khác thấy lựa chọn cần) Không có cách giúp biết cần áp dụng cách để giải triệt để vấn đề tồn nhóm đa văn hoá, xác định thách thức cần giải bước khởi đầu Quan trọng hơn, nên xác định hoàn cảnh xảy mâu thuẫn, điều kiện tình có t hể dẫn đến hiểu lầm Các vấn đề mà công ty Unilever Việt Nam gặp phải vậy, để quản trị tốt nhóm nhân viên đa văn hóa, công ty Unilever Việt Nam cần thực theo kế hoạch sau: 4.1 Lập kế hoạch thích nghi Công ty Unilever Việt Nam cần tìm cách làm việc nhận diện thách thức cần đối mặt, họ thích nghi với hoạt động thái độ khác mà không cần phải thay đổi nhân nhóm Chiến lược thích nghi hiệu thành viên nhóm có kiến thức hiểu biết điểm khác biệt văn hoá, đồng thời tự cảm thấy có trách nhiệm tìm cách “sống chung” với Đây thường phương pháp giải vấn đề hiệu giúp nhà quản lý đỡ tốn thời gian quản trị thành viên tự tìm cách giải vấn đề thân, nên họ học nhiều kinh nghiệm, biết cách hiểu khác biệt mang tính khách quan sẵn sàng chấp nhận giải pháp mang tính “khác biệt” đồng nghiệp 4.2 Lập kế hoạch can thiệp vào cấu trúc tổ chức Phương pháp bao gồm việc Công ty Unilever Việt Nam thận trọng tái tổ chức lại nhóm tái phân công lại nhiệm vụ giúp giảm bớt va chạm cá nhân với Phương pháp tỏ hiệu nhóm chia thành nhiều đội nhỏ thành viên cảm thấy tự hào, bảo thủ, khó chịu với thủ tục rập khuôn Một cách can thiệp vào cấu trúc tổ chức khác Công ty Unilever Việt Nam chia nhóm thành tổ nhỏ theo văn hoá quan điểm giới tính Tuy nhiên kỹ thuật phân tổ có rủi ro Dù kỹ thuật giúp người vốn không hợp tác với tránh phải mâu thuẫn thường xuyên, dù sớm hay muộn tổ phải tập hợp lại thành viên thường mâu thuẫn với phải làm việc nhóm Do vậy, để thực kỹ thuật phân tổ thành công, người quản lý nhóm phải người biết cách lắp miêng “bánh” cho hợp lý để nhóm đạt mục tiêu đề 4.3 Kế hoạch can thiệp quản trị Can thiệp quản trị cách đặt tiêu chuẩn, quy định từ đầu thành lập nhóm cách giúp nhóm làm việc hiệu Ví dụ, nhóm phát triển sản phẩm Công ty Unilever Việt Nam gồm thành viên đa quốc tịch định sử dụng ngôn ngữ chung tiếng Anh Tuy nhiên, số thành viên nhóm, nói ngữ pháp trọng âm lại bị sai Vì vậy, từ bắt đầu thành lập nhóm, người quản lý Công ty Unilever Việt Nam cần nói trước với thành viên ông đánh giá người dựa kiến thức, kỹ công việc thực tế Nhờ nhóm hoạt động hiệu quả, bất chấp vấn đề ngôn ngữ 4.4 Thuyên chuyển Đối với nhóm thành lập phục vụ cho dự án , Công ty Unilever Việt Nam áp dụng phương pháp Trong trình thực dự án, có thành viên cảm thấy không hài lòng, có quyền rút lui Nhưng nhóm thực công việc thường trực nhóm sản xuất sản phẩm hay dịch vụ khách hàng việc rút thành viên khỏi nhóm biện pháp cuối phương pháp giải vấn đề khác thất bại Những giai thoại lãnh đạo Công ty Unilever Việt Nam cần học hỏi cách quản trị nhân viên đa văn hóa 5.1 Những sai lầm thường thấy quản trị đa văn hóa thưa ông? Sai lầm lớn suy diễn đất nước, người văn hóa dựa thiên kiến cá nhân mà không ý thức suy diễn Tệ hơn, nghĩ văn hóa quốc gia doanh nghiệp thượng đẳng để định hướng hành động giá trị nước sở Sự tự kiêu thiếu hiểu biết văn hóa địa phương tạo sai lầm nghiêm trọng bạn đến quốc gia hay giới thiệu thương hiệu 5.2 Làm để xác định mâu thuẫn đội ngũ khác biệt văn hóa hay tính cách? Thường mâu thuẫn nội kết công việc Còn có lý khác thiếu truyền thông, thiếu tôn trọng, thiếu trách nhiệm, thiếu cam kết hay lãnh 10 speaking very correct grammar but the wrong accent So right from the start to establish the group, the manager of Unilever Vietnam company should say which members he evaluated people based on knowledge and skills in real work Thus the group was operating effectively, despite language problems 4.4 Transfers For the group was established only for the project, Unilever Vietnam company can apply this method During the project implementation, if any member who feels dissatisfied, he is entitled to withdraw But for the group perform permanent work as production team or customer service on removing members from the group's last resort when the method of solving problems, and failed The anecdotes of leadership Unilever Vietnam company to learn about how to manage multicultural staff 5.1 The common mistakes when administering what multiculturalism is, sir? The biggest mistake was the inference of a country, people and culture based on personal bias but not aware that they are deduced Worse, think national culture or your business is unique and superior to guide actions and values in the host country Hubris and ignorance of local culture can make serious mistakes when you arrive in a new country or introduce new brands 5.2 How to identify inconsistencies in the team is due to cultural differences or personality? Often the internal conflict as a result of the poor There are other reasons such as lack of communication, lack of respect, lack of accountability, lack of commitment or leadership weak,etc, When there is a lack of cultural sensitivity and EQ (emotional intelligence) low resonance and makes the situation worse 5.3 These activities can help to mount the multi-cultural member? Should organize and participate in cultural events, social fit the local culture In addition, the need to organize team-building activities, focusing primarily on leadership or more lower levels of management, depending company size In the intimate setting, other than the daily work environment, members will easily connect to, understand and accept the cultural differences from which to understand and trust each other more; increase the quality of communication and commitment to work on later 31 5.4 Employees Vietnam or habitually murmuring about salary, according to Sir, how to modify it? Personally I am not in favor of disclosure of the specific compensation packages of anyone but in fact the salary murmuring about everywhere To limit, in my opinion, the company should disclose the remuneration policy In enterprises with tight structure, elevator compensation should not be something secret and should not be a surprise element for everyone 5.5 Can you give a beginner a collective leadership multicultural some advice? Learn the culture of individuals through the country's history as well as the general convention, values and customs of that culture; more important is to understand the message behind the gestures, behavior, behavior of people there! Then you will find yourself gradually "permeability", understand and accept the cultural differences and know what to to balance these differences with the values of corporate culture which can not be compromised Actual operation and the results of the implementation of business ethics and social responsibility of the Unilever Vietnamcompany Ethical business executives from the human qualities of him Because business ethics is not in the law, it is expressed mainly through the personality, self-awareness of each executive; it is the basis, as a prerequisite for administrators perform their social responsibilities In other words, business ethics is expressed indirectly through social responsibility The Unilever Vietnam has built himself a team of professionals not only reliable, but also experienced consciously very good business ethics In Unilever Vietnam, from the highest executives until the production staff, all of them always knew how to produce products that are not only profitable for companies which more important is the product that is beneficial to health, the daily life of consumers, the consumers prefer and choose.During the fierce competition as today while many companies focus only concern production, business and seek to promote their products through advertising to consumers known, the Unilever Vietnam reviews the official responsible for the communities in which they operate through community support programs.They realize that to survive in sustainable development must have the support and love from the public and the community-oriented action is an effective tool to achieve that 32 Community responsibility with Unilever Vietnam shared and sustained implementation from 1995 to date, the scale increasingly expanded through many newer programs focus on the community and the launch of Unilever Vietnam fund is promising as a program linking social activities with community and it shows to business success and create love from consumers, creating better products and services is not enough the key is to see the community is the foundation of the business and want to survive and develop, work, practical actions towards the community and this is one secret to success in business dealings his business The activities of the company Unilever express business ethics and social responsibility and the results achieved from these activities We can say, Unilever Vietnam since the present made a careful marketing strategy and creative to gain name recognition and attracting the consumption of customers for its products Since late 2010, the first chairman of the global Unilever, Paul Polman him, has announced plans for Sustainable Development from 2012 to 2020 in Vietnam Sustainable Development Plan of the Unilever Group will target three main objectives globally Accordingly, as of 2020, the Group will develop strong doubled, decreased by a half simultaneously environmental impacts; Using 100% raw agricultural raw materials from sustainable materials; Help more than billion people around the world to strengthen hygiene, health and improve lives This is also the lodestar for Unilever completed the commitments in the new strategy as well as to the brand of the Unilever Sustainable Development Since the beginning of operations in Vietnam, Unilever has committed to helping people improve their lives Vietnam through business results steady growth, contributing to the economic development, the country's social, as well as ongoing investments in social development programs, community, and the efforts in environmental protection Unilever Vietnam has made commitments through cooperative programs with governments, non-governmental organizations, the partner institutions and their customers, as well as through the significant contributions of the workers Unilever staff in Vietnam Up to now, with the assistance of the relevant authorities, Unilever 33 Vietnam has contributed more than 200 billion for various projects to support the community that stretches across the country, including many Projects such as: 6.1 Community health care Unilever Vietnam has donated 1.5 billion to the program "For children's eyes" in the 2002-2005 period, in order to help children from poor families receive medical treatment, free eye surgery; Long-term program "P/S protects smile Vietnam" to help 1.5 million people free dental care Program "P/S protects smile Vietnam" (ProtectionVietnamese Smile), was officially launched in 1998, after a year when the P/S officially joined Unilever Understand the importance of education and oral health care of children and the community Program "P/S Protect Vietnam smile" by the brand P/S, Unilever initiated and implemented, which have been assessed as effective programs and high social significance Over 10 years of operation, the program has contributed more than 100 billion for community action through advocacy, education conscious dental care, free dental care for children The program has provided more than one million teachers teaching tools Dental School for more than 2.5 million primary school children and more than 270,000 students in kindergarten country Dental schools convoy of 14 vehicles roving Vietnamese Protection smile organized dental care for more than million children and women in 64 provinces across the country Program P / S Protect smile Vietnam has implemented programs: "Five million smiles Vietnam" in the period 2012-2016, initial examination and oral health advice for free to more than 1,500,000 people and students in major cities across the country in 2012 Companion and responding to "Oral Health Day World" is one of the practical activities that contribute to community programs "Five Million Smile Vietnam" towards First "dental health day world" was held on March 20, 2013 with the cooperation of Vietnam Dental Association and International Unilever Vietnam Ltd.Co P/S also a diamond sponsor of the program "smile surgery" began in 2003 This is a charitable organization offers many free surgery for children with cleft lip mission "changing lives one smile today " Besides P/S also sponsors a number of TV shows, game shows, music charities Unilever Vietnam funded 26 billion to build toilets in primary schools The program 34 was implemented with the cooperation of the Ministry of Education and Training, to educate behavioral, cognitive and improve sanitary conditions for primary schools across the country in a period of years with a total value 26 billion Additionally, content commitment includes collaboration between Unilever Vietnam Vim brand and Toilet Organization World (Organization) on pilot models Vim Hygiene Institute in Vietnam This is a key part of the framework of sustainable development plans that Unilever Vietnam has announced the goal of "contributing to improving the quality of life for the people of Vietnam" through the education act , awareness and improve sanitary conditions and health The plan also aims to contribute to accomplish the goal of Unilever globally is to help billion people around the world to improve health sanitation by 2020 On this occasion, the Unilever Vietnam company officially announced the launch of construction of toilets under the terms of the Ministry of Health standards for elementary schools Phuoc Thanh, Cu Chi district Unilever Vietnam Foundation supports more than 115 billion enhanced hygiene, public health Since the project by the Department of Environmental Management Health (MOH) implemented in the past year, more than 37 thousand people and 30 thousand students in 20 communes of 10 provinces in the country has been actively participating in the program communication community health promotion, improving personal hygiene and environmental sanitation Here are the results from the project "Improving public health through improved personal hygiene and environmental sanitation" of the Environmental Management Bureau of Health (MOH) and Unilever Vietnam Fund - to be implemented in 20122016 Proclaim one million fund Lifebuoy soap The Department of Preventive Medicine and Environment (Preventive Medicine and Environment) in collaboration with the Foundation Unilever and brand Lifebuoy (of the Joint Venture Company Unilever Vietnam) organized a workshop to share experiences "Personal Hygiene protect public health - Because a healthy Vietnam " Lifebuoy in collaboration with the Women's Union, Vietnam implemented the program "Wash your hands with soap to clean bacteria" lasted from 2009 to 2012, with the objective of making handwashing with soap a habit the whole community Also, Lifebuoy also coordinate with the Youth 35 Union in HCM City Green Summer 2009 campaign, which, in addition to activities that help improve people's lives, the content "For hygiene and community health" also focuses on implementation to give them the practical knowledge about personal hygiene human, hand washing with soap to change their behavior to help prevent the spread of dangerous diseases Unilever Vietnam Foundation supports the implementation of hygiene education program for preschool children and individuals in five northern mountainous provinces (HGDT) - Unilever Vietnam Foundation that began disbursing the amount to billion program to perform personal hygiene education for children in five provinces in the northern mountainous Ha Giang in 2008, Lang Son , Thai Nguyen, Lao Cai and Cao Bang This is the second year of implementing the framework of cooperation program between the Department of Interdisciplinary years Early Childhood Education (Ministry of Education - Training) with Unilever Vietnam Foundation to implement the program "Strengthening communication, personal hygiene education for preschool children "totaling Unilever Foundation is committed to funding 10 billion dong.Muc objective of the project is to contribute to raising awareness and improving sanitary conditions for children under years, especially the children in remote areas, remote and difficult country 6.2 With the field of environmental protection Unilever Vietnam has determined that environmental protection is a top priority of the company In recent years, Unilever Vietnam has done successfully with activities such as: Successful examples of minimizing environmental impact in Vietnam as Comfort One Rinse time can significantly reduce water consumption during the rinse clothes - only with a bucket of water instead of three as before From 2007 to 2012, Unilever household help Vietnam save nearly half a billion m3 of water with improved "Comfort once discharged" Similarly, all factories in Vietnam of fuel Unilever all use environmentally friendly replacement for diesel, which helps reduce CO2 thousand m3 environment OMO launched the program - Please make the Green Knight, little scruples stains Programme "Please Green Knight, little scruples stain" is part of a strategic 36 partnership agreement for long-term "Green School Development - Clean - Healthy" by the International Ltd Unilever Vietnam and the Ministry of Education Education and Training committed in 2012-2016 In Ho Chi Minh City, November 15, 2012 brand OMO (Unilever International Ltd Vietnam) in collaboration with Ministry of Education and Training officially launched the movement for environmental protection, "Please Green Knight, little scruples stain "on Nguyen Van Troi Primary School, District The program will take place from November 15, 2012 to December 15, 2012 at 70 primary schools in the province Tp with the goal of providing useful knowledge about the environment, help them learn born to raise awareness and sense of responsibility towards the environment around him Unilever said that environmental protection for sustainable business During the past 15 years, Unilever has always striven to not only be successful in business but also as a responsible enterprise to society, community and environment The company has deployed effectively save energy, water, paper and especially environmental protection initiatives It's waste management program in production, improve products to minimize environmental impact, reducing input material consumption, reduce pollution The company launched a campaign to classify and increase recycling, reduce litter must be removed, apply the analytical skills to reduce waste disposal from raw materials production Garbage is classified as either hazardous trash and nonhazardous Non-hazardous trash will be further screened to find the trash can be recycled Hazardous garbage and recycling can not be passed on to a professional contractor to handle The company also built a sewage treatment plant to focus right now Water discharge standard treatment B was transferred to the wastewater treatment plant for further industrial standard processor A In addition, initiatives to protect the environment associated with the save cost and sustainable development are also paying special attention to the company For example, initiatives to use new technologies to produce oil and gas to reduce weight, power production technologies like concentrated OMO Matic, OMO detergent, projects transform solar energy into heat for water heating Shampoo for workshops with a capacity of 3,650 m3/year, workshops Toothpaste with capacity of 1,000 m3/year and contribute to reducing CO2 emissions to 420 tons/year 37 6.3 With the field of education and vocational training Unilever Vietnam has funded over 7, billion for the project "Capacity building of vocational teachers nationwide in 2001-2005" In addition, Unilever Vietnam supports almost billion for projects to build a vocational training center for the disabled and orphans in Ho Chi Minh City; OMO white shirt shining future donations and scholarships white shirt promoting education for students, poor students; spent more than billion VND construction Nguyen Dinh Chieu Blind School (Da Nang) Unilever did repairs to upgrade the entire infrastructure of the village of Hope - calm roof of 200 orphans and handicapped In 2002 marked the birth of a successful PR program of Omo, the program "Omo white shirt shining future" This program is maintained until now because it continues to bring greater marketing effectiveness All activities of the Omo are aiming to exploit navigation experience and development of children This is when they enter a period of consolidation of brands and build customer sentiment towards brands Numerous programs are launched towards the consistent aim: to organize community-oriented programs as "a festival of talent bag" , "OMO white shirt shining future, the festival" Million hearts of gold ", "Tet affluence annual report", Promotion "Great heart for millions of golden hearts yellow" paint scheme at provincial schools in remote areas, supporting 3,000 students home to enjoy Tet The program has really brought practical benefits to society and Omo quickly get good feelings in the eyes of the customer Can see PR usually begins by creating "public opinion trends" Typically, the program "Learning something or, what concerns stains" These programs have been successful so can not fail to mention the important role of PR activities in each program launch was once attracted the attention of everyone The idea is that people today will not fearing to dirty up their children for the dynamic role for learning and development, Omo sent the message: "Learn it or, what concerns stains", arousing awareness of parents about letting their children freedom to learn playing dirty They try to make people interested in this issue and jointly discussed at length in the paper (in fact the problem is given in section reviews our readers is the article of PR people under different sender name ) When warming up public opinion with the theme: "Will for children in summer fun and learning this-" then launched Omo event "Festival talented bags" at the Le Van Tam Park So the program has been successful because 38 they know how to create a trend of people commented to spread the message that "you are no longer afraid of children against Omo detergent dirty because there were already flying all stains." Next is the online interviews with experts, the article on to talent nurturing kindness, empathy shared childhood The objective of creating this public opinion to support the program "OMO white shirt - radiant future" is being launched at the same time aggressive After each event is organized Omo are eagerly invite the media reported several media relations proved extremely effective Unilever Omo quick ranks as the most famous brand in the cosmetics industry In recent years, Unilever Vietnam (UVN) continued to grow and become a successful foreign firms in Vietnam and head From 1995 to 2004, has developed a very strong UVN: speed average revenue growth of 60% annually; total revenue of 22.000 billion Total sales volume in 10 years at 1.3 million tons, of which over 92,000 tonnes export The products of the company has always been diversified and market leader, constantly voted by consumers as high quality goods Vietnam from 1997 to present Especially among UVN multinational company leading in the field of production of consumer goods have an average income per capita is the highest in the market Besides, the company also successfully completed the state budget, from 1995 to 2004, the company has submitted to the State of Vietnam more than 2,000 billion, while the budget 40-fold in 2004 compared with 1995 UVN has developed very good links in close cooperation with local businesses (like supporting them both financially and technology) These are no small contribution to the strong growth of small and medium enterprises in Vietnam Not only the growth targets and business development, Unilever has shown responsibility of a multinational company to identify trends in long-term investment in Vietnam The company is committed and considers environmental protection and occupational safety is one of the top priorities This commitment is evident in the entire production process: - All of the Unilever factory manufacturing operations conducted under the principle no industrial waste water into the environment - Investment and ready to continue investing in equipment and facilities, establish management systems needed to maintain safety standards on the environment as 39 stipulated by the State of Vietnam and of UVN for the manufacturing operations of the Company - Continuous development and continuous improvement of management systems to international standards have been applied in all of Unilever's manufacturing facility, such as quality management system ISO 9001 - 2000, the system ISO 14001 environmental management, health management system and OHSAS 18001 occupational safety and especially TPM - comprehensive maintenance productivity The company has focused on investing in all our factories to ensure it meets the standards of safety and environmental protection The company gained the certificate of environmental management system ISO 14001, health management system and OHSAS 18001 occupational safety for all its factories Special program "Maintain comprehensive productivity" has been implemented in all plants to minimize the use of natural resources like water, energy and raw materials while ensuring increased labor productivity The company also received ISO 9001-2000 certificate for quality management system and international production chains Motto of the company is continuously developing and constantly improving the management system of international standards have been applied in all production facilities With the motto of this work has brought benefits to the business development of the Company The UVN factories in Hanoi and Ho Chi Minh City has received the certificate of ISO management system and especially two production bases of Lever Vietnam in Hanoi and Thu Duc became factory Vietnam's first turn Institute of Plant Maintenance Japan JLPM grant awards TPM Excellence award in December 2003 and November 2004 Thanks to such efforts, Unilever Vietnam has many consecutive years been awarded the environmental prize as: In 2006 Green Business Award and Special Award for Green Business unit "Wastewater Treatment System's most advanced" by Saigon Giai Phong and the Ministry of Natural Resources and Environment certification; First Prize Contest Environment and Development in 2007 by Radio Voice of Vietnam in collaboration with the Ministry of Natural Resources and Environment held; Award "Gold Cup for the cause of environmental protection" in 2009 by the Minister of Natural Resources and Environment awarded; First Prize Energy Efficient Building III 2009 times of ministry And last February, the Office building of Unilever Vietnam in 40 Phu My Hung, Ho Chi Minh City, was held WWF Vietnam certified "Green Office" about the successful implementation of management systems workplace environment In 2000, UVN was honored Prime Minister Republic of Vietnam Socialist awarded Certificate of Merit for outstanding achievements in manufacturing, business and social activities and community support and in 2001 the President awarded the Medal of the Third Labour outstanding contribution to the development of economic, social, national, and recognized as an example of foreign investment in Vietnam The UVN also received a lot of compliments by the authorities and society as a positive contribution and effectiveness in improving the standard of health care and support poverty alleviation for the people local In 2005, UVN was honorably received second-class Labor Medal by the President of Vietnam awarded In celebration of 15 years of establishment, Unilever was honored to receive the first-class Labor Medal by the President of the outstanding contribution to the development of the economic and social situation of the country and social activities, humanitarian, education and public health In 2012, Unilever Vietnam is one of four businesses in the second prize award ceremony Corporations Social Responsibility 2012 Propose solutions to improve business ethics and social responsibility of the Unilever Vietnam company 7.1 To further enhance common awareness of CSR for stakeholders The CSR is not a new theme in Vietnam Many businesses, especially those enterprises exporting to the EU, Japan, North America regularly faced with the reporting requirements related to CSR Many seminars, conferences, forums, courses on CSR were held Many studies by individuals, agencies and organizations in the country, the International was made and announced officially Since 2008, UNDP has implemented projects to encourage CSR business routine in the enterprise in Vietnam Some organizations and other international institutions also have similar projects Chamber of Commerce and Industry of Vietnam VCCI CSR Awards (2012) However, it seems that CSR has not really been interested in Vietnam satisfactory, both in terms of perspective, the content and the way done Most businesses not have adequate awareness about CSR and its role for enhancing the competitiveness and the sustainable development of their businesses, even some still consider the cost 41 burden CSR In particular, the people, the community, employees, consumers increasingly harder approach on this issue, while these are the benefits associated with the ability to promote CSR Therefore, we must first continue to propagate, disseminate and raise awareness about CSR in a stronger, scope and wider audience, not confined to entrepreneurs, businesses, agencies, organizations that must go to the community and local residents, including the introduction of the general education program Businesses and stakeholders should actively aware of CSR, especially in the context of increasingly integrated and deeper 7.2 Early completion of standards, codes of conduct at national and sectoral level on CSR The experience of developed countries shows that CSR depends much on yourself wills and interests of enterprises However, CSR has become clearly more common, more substantive and encourage enterprises to implement stronger after the general criteria and standards on CSR formally apply Vietnam has not yet built the CSR codes of conduct A few businesses, if you want to make, and very difficult to applying a systematic way So we need to build the CSR evaluation standards of Vietnam is based on international experience, has calculated the actual conditions in the country Along with CSR evaluation system independent and responsible 7.3 Step by step application of CSR reporting Annual reports or periodic CSR is not just a promotional tool, "quality mark" for now but also the media for the owner, the state, the community and the stakeholders view Reviews, interactive communication with the enterprise's operations The adoption of CSR reporting regime in Vietnam is a process of perfecting the steps both from the government and enterprises and other organizations, and might not have the conditions to apply in the short term most Vietnam enterprises However, from the experience of the developed countries should adopt the report mode for large-scale enterprises, businesses have much greater impact on society, the environment our country today, firstly corporations, corporations are particularly important and listed companies 7.4 Gradually taking CSR is a selection criterion for investors in Vietnam 42 Through the experience of Japan shows that businesses implement CSR as well as firms capable of capital, technology, business ethics and sense of contribution to the local community where the business enterprise The implementation of harmonized business strategy, long-term sustainability of enterprises with foreign capital implement CSR can provide learning opportunities for local firms, forcing domestic firms must also gradually raising awareness and social responsibility to be involved in production networks of foreign companies 7.5 Strengthening cooperation with countries that have done good CSR The ministries need to strengthen cooperation with Japan and other countries have made good CSR to study common CSR framework for Vietnam and help strengthen the awareness of enterprises on CSR An important feature of CSR in Japan is high and less voluntary under the policy guidance of the State as well as the legal system Enterprises, the private sector, the civil society, the level of awareness of citizens as well as business managers occupy a central location in implementing CSR in the country That does not mean that the State stood outside, vice versa, Government is a stakeholder roles, rights and responsibilities of stakeholders other related businesses, primarily in support of information and exchange of experience in domestic and abroad, providing services Utilities to implement CSR and encourage acts of other, equally participate with other stakeholders in the business-oriented behavior and building norms, standards and international CSR Japan 43 CONCLUSION Ethics and social responsibility are issues that are indispensable in the business Many opportunities and strategic benefits to the business will see moral and social responsibility is the focus of business activities The survival of the business, not only from the quality of the product itself but also services supplied primarily from the business style of the business Business behavior as expressed by businesses, and as such the direct impact to the organization's success or failure Business ethics in this perspective becomes a strategic factor in the development of enterprise Demonstrate good moral values of thousands of people of Vietnam; express one's responsibility to society is not too difficult but first of all depends on the attitude and awareness of each particular person This is very easy, if each person despite official positions, working in what areas, just a little sacrifice their personal interests for the common, community, surely we will build a good society, to bring happiness to the people, for the people Because of a good society, because the prosperity of the country and the happiness of the people, all are dependent on the thoughts, attitudes and actions of each person, but first of all solidarity, on below consensus for the Fatherland, for the people In short, social responsibility in Vietnam was the first step is awareness and implementation Certainly, with the development of the country, that responsibility will be enhanced more with the completion of the legal framework, the state apparatus and institutions of market economy and social institutions civil 44 LIST OFREFERENCES 1) Lecture subjects Intercultural Management, Dr Dang Ngoc Su, 2014 2) Management of investment projects, Luu Dinh Khanh, 2014 3) Strategic management of international business, Ngo Thi Le, 2014 4) The key to success of multinational companies, Le Song An, 2014 5) The situation of social responsibility, Le Huong Tra, 2014 6) http://vneconomy.vn/ 7) http://www.slideshare.net/ 45 ... với người có văn hoá theo chủ nghĩa quân bình Lập kế hoạch để quản trị tốt vấn đề Đa văn hóa công ty Unilever Việt Nam Hầu hết nhà quản lý có khả quản trị tốt nhóm nhân viên đa văn hoá thường... Các vấn đề mà công ty Unilever Việt Nam gặp phải vậy, để quản trị tốt nhóm nhân viên đa văn hóa, công ty Unilever Việt Nam cần thực theo kế hoạch sau: 4.1 Lập kế hoạch thích nghi Công ty Unilever. .. phương pháp giải vấn đề khác thất bại Những giai thoại lãnh đạo Công ty Unilever Việt Nam cần học hỏi cách quản trị nhân viên đa văn hóa 5.1 Những sai lầm thường thấy quản trị đa văn hóa thưa ông?