Giao tiếp thương mại communication in business

Topic 22 : Communication in Business (2) By Zhu Wenzhong Copyright © 2002 by Harcourt, Inc All rights reserved LEARNING GOALS • State the types of communication network • State the barriers to effective • communication State how to improve communication skills Copyright © 2002 by Harcourt, Inc All rights reserved Types of communication network • • • • The cycle network The chain network The wheel network The connected network © PhotoDisc Copyright © 2002 by Harcourt, Inc All rights reserved Types of communication network • The Thecycle cycle • • Sections or departments communicate with only two others The network may occur between middle managers at the same level Decision making may be slow and poor as it lacks coordination Copyright © 2002 by Harcourt, Inc All rights reserved The cycle network • Figure © PhotoDisc Copyright © 2002 by Harcourt, Inc All rights reserved Types of communication network • One person passes The Thecycle cycle • The Thechain chain • information to others who then passes it on It is a formal approach adopted by a hierarchical organization fro downward and upward communication But people at the bottom may feel isolated; lateral communication is not encouraged Copyright © 2002 by Harcourt, Inc All rights reserved The chain network • Figure © PhotoDisc Copyright © 2002 by Harcourt, Inc All rights reserved Types of communication network • The cycle The chain The wheel • A person, group or department occupies the central position in the network It is good at solving problems, such as regional sales networks with a regional manager © PhotoDisc Copyright © 2002 by Harcourt, Inc All rights reserved The wheel network • Figure © PhotoDisc Copyright © 2002 by Harcourt, Inc All rights reserved Types of communication network • The cycle The chain The wheel • • This network is the ‘all channel’communication system which may be used in small group workings It can provides the best solutions to complex problems through brainstorming But decision making is slow The connected network © PhotoDisc Copyright © 2002 by Harcourt, Inc All rights reserved The connected network • Figure © PhotoDisc Copyright © 2002 by Harcourt, Inc All rights reserved Barriers to communication • • • • • • • • The skills of the sender and receiver Jargon Perceptions and attitudes Form of the message Length of command or distance Breakdown of the channel Different cultures … © PhotoDisc Copyright © 2002 by Harcourt, Inc All rights reserved Length of command or distance • Figure Board 100% Vice president 63% General manager56% Plant manager40% Supervisor30% Workers 20% © PhotoDisc Copyright © 2002 by Harcourt, Inc All rights reserved Improving communication skills • • Improving sender skills Improving receiver skills © PhotoDisc Copyright © 2002 by Harcourt, Inc All rights reserved Improving communication skills • Improving Improvingsender senderskills skills • • By making persuasive presentations: emphasizing accuracy and simplicity, demonstrating self-confidence By improving writing skills: clarity, readability, correct spelling and grammar, and logical and clear thinking By sending proper nonverbal messages: body languages showing respect, warmth, concern and a willingness to listen Copyright © 2002 by Harcourt, Inc All rights reserved Improving communication skills • Improving Improvingsender senderskills skills • Improving Improvingreceiver receiverskills skills • By improving listening skills: Walking around regularly having conservations with employees, listening to people through gatherings By improving reading skills: Reading documents carefully and slowly, not limiting reading to your industry By improving observing skills: observing and interpreting nonverbal communications Copyright © 2002 by Harcourt, Inc All rights reserved [...]... correct spelling and grammar, and logical and clear thinking By sending proper nonverbal messages: body languages showing respect, warmth, concern and a willingness to listen Copyright © 2002 by Harcourt, Inc All rights reserved Improving communication skills • Improving Improvingsender senderskills skills • Improving Improvingreceiver receiverskills skills • By improving listening skills: Walking around... improving listening skills: Walking around regularly having conservations with employees, listening to people through gatherings By improving reading skills: Reading documents carefully and slowly, not limiting reading to your industry By improving observing skills: observing and interpreting nonverbal communications Copyright © 2002 by Harcourt, Inc All rights reserved ... Harcourt, Inc All rights reserved Improving communication skills • • Improving sender skills Improving receiver skills © PhotoDisc Copyright © 2002 by Harcourt, Inc All rights reserved Improving communication skills • Improving Improvingsender senderskills skills • • By making persuasive presentations: emphasizing accuracy and simplicity, demonstrating self-confidence By improving writing skills:... connected network • Figure © PhotoDisc Copyright © 2002 by Harcourt, Inc All rights reserved Barriers to communication • • • • • • • • The skills of the sender and receiver Jargon Perceptions and attitudes Form of the message Length of command or distance Breakdown of the channel Different cultures … © PhotoDisc Copyright © 2002 by Harcourt, Inc All rights reserved Length of command or distance • Figure