Score Score Score Score I like to do practical work I like to be told exactly what to do I am happy to work alone 3 I have a lot of ideas I understand how people feel I like
Trang 1The journey so far
Trang 4Last lecture
Learning Styles
Trang 5Here you are in Slytherin, Where you'll make your real friends, Those cunning folk use any means
To achieve their ends."
"
You might belong in Gryffindor, Where dwell the brave at heart, There daring, nerve, and chivalry
Set Gryffindors apart”
"
Here in wise old Ravenclaw,
If you've a ready mind, Those of wit and learning, Will always find their kind."
"
You belong in Hufflepuff,
Where they are just and loyal,
Those patient Hufflepuffs are true
And unafraid to toil"
Trang 6Learning Styles Models
Meyers-Briggs Type Indicator
Trang 7Carl Jung
Carl Gustav Jung (1875 – 1961) was a Swiss psychiatrist, an
influential thinker and the
Founder of analytical psychology, also known as “Jungian
Psychology”
EXPLORING THE SOUL
A Challenge to Freud
Trang 9Myers-Briggs Type Indicator (MBTI)
Based on Carl Jung’s ideas
Created during World War II to
help women who were entering
the industrial workforce
Measured psychological
preferences in how people
perceive the world and make
decisions
http://www.myersbriggs.org
Trang 10Gregorc Learning Style
Concrete Sequential
Concrete Random
Abstract Sequential
Abstract Random
Trang 11ANTHONY GREGORC – LEARNING STYLES
1 In each row (1-6), rank the 4 statements
The statement which fits you best gets a score of 4, next best 3, next best 2 and the one which fits you least gets a score of 1
You must use number 1, 2, 3 and 4 You cannot use half marks
2 Add the scores down in each column Put the total at the bottom
3 Plot your scores on the learning styles profile You will end up with a kite shape
4 Compare your kite shape to those of other people
Score Score Score Score
I like to do practical work
I like to be told exactly what to
do
I am happy to work alone
3 I have a lot of
ideas
I understand how people feel
I like to take things one step
at a time
I like to find things out from books and other sources
I like to be organised
I weigh up different ideas
5 I like to find out
I am keen to do written work
SANDWELL SECONDARY CURRCULUM SUPPORT PROJECT
Trang 12CONCRETE SEQUENTIAL
Who … How … Ordered Checklists Structured Outlines Practical Charts Accurate Summaries Directions Data Organised Labs Hands-on Computers Detailed Practical reading Exact Short lectures
Square the scoring box
20
CONCRETE RANDOM ABSTRACT SEQUENTIAL
Who … How … Who … How … Independent Games and
solutions Researchers Note-taking Problem-solvers Options
20 Evaluative Essays Curious Open-ended
Deep Feelings Arts Flexible Humour
Short lectures
Trang 13Central to Learning Styles
communication in learning
knowledge & meaning is contructed through inter-personal mechanisms (verbal and written )
Trang 14Part 1
Trang 16Communications Introduction
Trang 18How Projects Really Work
Trang 19Decipering the cartoon?
Break down and failure of
communication!
Trang 20What is
“communication”?
Latin “communicare” - "to share, divide out; impart, inform; join, unite,
participate in," lit "to make common,“
A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior
The act of communicating; transmission.
The exchange of thoughts, messages, or information, as by speech,
signals, writing, or behavior.
Interpersonal rapport.
Communications (used with a sing or pl verb)
1 The art and technique of using words effectively to impart information or ideas.
2 The field of study concerned with the transmission of information by various
means, such as print or broadcasting.
3 Any of various professions involved with the transmission of information, such as advertising, broadcasting, or journalism.
Something communicated; a message
Trang 21Brief History of Communications
Trang 22Aristotle’s Speaker-Centered Model
Aristotle (384-322 B.C.)
one of the earliest definitions of
communication
observing in any given case the
available means of persuasion”
(Rhetoric 1335b).
theory of communication and
language
http://www.shkaminski.com/Classes/Handouts/Communication%20Models.htm#ClassicalCommunicationModels
Trang 23Aristotle’s Speaker-Centered Model
Trang 24Aristotle’s Model of Communication
speaker's message
In other words, according to Aristotle a speaker sends a message to
an audience and the audience is affected by the message received
Trang 25Progress and development
theory during the intervening millenia
espcially after World War II
Trang 26Laswell’s Model
“Who says what to whom in what channel with what effect”
scientist and communications
theorist
for the Study of War Time
Communications at the Library of
Congress
to identify mechanisms of
persuasion used to secure the
support of the German people for
the war
Trang 27Laswell’s 5 Elements of Propaganda
Propaganda entailed five key elements
Lasswell assembled these elements into a model and then turned the model into a simple question:
“Who says what in which channel to whom with what effect?”
Trang 28“ bring the boys home.”
For example, it was
discovered that “Help win
the war” wasn’t the most
effective slogan to use for
selling war bonds
Appealed to men, but not
women
This led to the development
of a more effective slogan:
“Help win the war and
bring the boys home.”
Trang 29The Shannon-Weaver Model
http://www.shkaminski.com/Classes/Handouts/Communication%20Models.htm#ClassicalCommunicationModels
Trang 30Schramm’s Model of Communication
Wilburn Schramm proposed this model in 1955
Considered to be the best of all the theories since it is evolved and comprehensive
http://www.shkaminski.com/Classes/Handouts/Communication%20Models.htm#ClassicalCommunicationModels
Trang 31Schramm’s Model of
Communication
Emphasis on encoding process and source like that of Aristotle without any
recognition for noise.
It too was a one-way direction of communication flow.
Emphasis shifted to the shared domain of experience of sender and receiver.
The sender has to take into consideration, according to this theory, the needs and abilities of the receiver, which he must be aware of due to shared
experience, and thus the selects the right channel and at the same time encodes the message in the way that can be understood by the receiver.
Here the communication process is understood to be a two-way flow.
Feedback was thought to be an essential element of communication system In
this stage of Schramm's theory, the communication process encompasses
sender, receiver, good channel, proper encoding, proper decoding, and
feedback The flow which ends with feedback starts immediately again to make a circular process.
Trang 33Website design – Aristotle’s
“Rhetorical” principles (part 1)
Ethos - ethos, from which we get the word "ethical," has to do with reputation or character, in
other words what other people think of us and whether they feel they can trust us
In terms of digital design, ethos or credibility is extremely important for you to keep in mind because online trust determines whether people feel your site and its message are credible Digital ethos can be
constructed by a number of factors, such as visual appeal, organized navigation, and rich information content Yet the ancient Greek word ethos also had another basic meaning, that of habitual gathering place, and in some regards, online ethos can also be seen as whether a designer has constructed a site to which people can return again and again, or whether the site creates a sense of online community through user interactions.
Logos - logos, from which we get the word "logical," concerns the logic and consistency of the
message being communicated
In other words, does the content of your site make sense and is it written in a consistent tone or style? Consistency also becomes important in terms of overall site structure A poorly organized site with visually confusing pages can undermine the concept of logos, which in turn can reduce the site's overall ethos For Aristotle, all points of the rhetorical triangle were interrelated.
Pathos - pathos, from which we get the words "pathetic" and "empathy," deals with the emotions,
specifically those of the audience In classical rhetorical theory, playing on an audience's
emotions was seen as a primary vehicle of persuasion, but in more modern times, pathos has come to mean any rhetorical act that addresses audience expectations or information needs.
In this regard, it is extremely important that you understand and analyze the audiences for your Web site, anticipating their informational and navigational needs at every click of your site That is why Jakob Nielsen and his colleague stress using concise, scannable text in all Web documents because that's the way most Web users read.
http://eserver.org/courses/f04/313/lessons/week2.html
Assignement
Trang 34Website design – Aristotle’s
“Rhetorical” principles (part 2)
In your first assignment for this class, due September 9th, you'll be asked to compose a rhetorical analysis of an organizational Web site In this analysis, you should examine all three points of the rhetorical triangle and how well the designers have addressed these three elements in their site design In other words, you'll be discussing how the designers constructed ethos, logos, and pathos.
Audience Analysis
Identification and analysis of your Web site's audience is perhaps the most crucial step you can take in the early stages of your design process Factors to examine in any audience analysis include:
Context in which the site is being read
User attitudes and motivations
Education and reading levels
http://eserver.org/courses/f04/313/lessons/week2.html
Assignement
Trang 35Process of
Communication
Trang 36Process of Communication
Trang 37Source
Trang 38communicate into a form that can be sent and correctly decoded at the other end
assumptions, missing information, etc
Trang 40Decoding
Trang 41 Prior knowledge can influence the receiver’s understanding of the message
Blockages in the receiver’s mind
The surrounding disturbances
Trang 42 Feedback can be:
Trang 43 The sender needs to communicate the context
to the receiver for better clarity in the overall communications process.
Trang 44Communication & the Organisation
Understanding communication process is critical to
management of the organization Managers
should understand that communication is rarely
understood as it should be The distortion of
the message can happen at any of the stages in
communication process-sender, receiver,
encoding, decoding, channel, message and
feedback
Prof.Appalayya Meesala, Professor of Management in Deccan School of Management
http://ezinearticles.com/?expert=Dr.Appalayya_Meesala
Trang 45What makes a good communicator?
Trang 46What makes a good
Trang 48Active Listening
4 steps
Trang 491 Understand your own
Trang 50 High level of self-awareness to creating good & long lasting impression
on others
your personality while listening (Ideally, nodding your head)
Active Listening
1) Understand your own
communication style
Trang 51 People speak 100-175 words per minute but can listen intelligently at 300 WPM
One part of human mind pays attention, so it is easy to go into mind drift
Listen with a purpose
Purpose can be to:
Trang 523) Use Non-verbal Communication
(More on this momentarily )
Trang 53 Remember what someone says and what we hear can be vastly different
Active Listening
4) Give Feedback
Trang 556 Ways of Using Non-verbal
Trang 56Non-verbal communication
1) Eye Contact
Direct eye contact Confidence
Looking downwards Listening carefully, guilt/shame Single eyebrow raised Doubt, scepticism
Both eyebrows raised Admiring, encouragement
Bent eyebrows Sudden focus, intesity
Tears Emotional - joy or pain
…and many more
Trang 57 Smile constitutes the largest part of facial expression
Smiling is a powerful cue that transmits:
Trang 58 Head nods, a form of gestures, communicate positive reinforcement
to students and indicate that you are listening
attention, makes the material more interesting, facilitates
understanding and provides a bit of entertainment
stiff and unanimated
Non-verbal communication
3) Gestures
Trang 59Non-verbal communication
4) Posture and Body Orientation
stand and sit
communicates to your audience that you are approachable,
receptive and friendly
should be avoided; it communicates disinterest to your audience
Trang 60 Cultural norms dictate a comfortable distance for interaction with audience
by invading your audience‘s space
Trang 61 Vocal elements, such as:
Trang 62 You have over 630 muscles in your body.
It takes the interaction of 72 different muscles to
produce human speech.
The strongest muscle in your body is your tongue.
use it effectively
Scientists estimate they move more than 100,000 times a
So smile everytime you see someone – it’s easier!
Finally some body Facts
Trang 63To sum up
Trang 64How Project Really Work
Trang 67What makes a good
Trang 68 To achieve Active Listening:
Active Listening
Trang 696 Ways of Using Non-verbal