marketing căn bản nguyễn xuân quế

PTS ~GUYEN XUAN QUE • Th.S TRAN THI NGOC ~6 • Th.S NGO THI THU PGS PTS TRiN MINH 040 • Th.S vU TRi DUNG • CN NGUYEN THI TiM • PTS PHAN THiNG , , I' • ! IJ ! A NHA XUAT BAN THONG KE ' TRUONG CAO DANG BC MARKETING 1998 I Yl~p 3c / gg i ·'-' ,I I J ? CAN BAN ) T¢P the tac gia : ' ' • PTS NGUYEN XUAN QUE • Th.S TRAN THI NGOC TRANG • Th.S NGO THI THU • PGS PTS TRAN MINH 040 • Th.S VU TRi DUNG • CN NGUYEN THI TAM· • PTS PHAN THANG L NHA XUAT BAN THONG KE TRUONG CAO £>ANG BC MARKETING 1998 ·1 MARKETING CAN BAN '"' ; T~P THE TAC GIA out - PTS NGUYEN XUAN Th.S TRAN THI NGOC TRANG - Th.S NGO TH! THU PGS PTS TRAN MINH 040 - Th.S VU TRi DUNG • CN NGUYEN TH! TAM - PIS PHAN THANG Chiu trach nhi~m xuat ban : BUI DUC TUYEN Chiu trach nhi~m ban thao : PTS NGUYEN XUAN QUE Bien.t~p: ( NGUYEN HANH St.fa ban in : Th.S NGO TH! THU ) Bia: HUYNH LUONG NHAxuATBANTH6NGKE 98 Thin Khue, Ba Dinh, Ha N[...]... t6 moi truemg marketing, co cac lo~i yeu t6 nao, t~i sao khi xay dl;l11g va th1,rc hi~n chien luqc marketing phai am hi~u tuemg t~n yeu t6 moi truemg marketing Trong chuong nay se giai quyet hai va'n d~ 16n sau day: • Khai ni~m v~ moi truang marketing e N(>i dung cac yeu to moi truang marketing v6i Marketing cua doanh ho~t d(>ng nghi~p I KHAI NI~M MOI TRUONG MARKETING M(>t chien luqc marketing hiiu... ni~m "-: ~Marketing truy~n th6ng to ra khong thic.A hqp Nhu dinh nghla cua Hi~p h(>i Marketing cua My: "Marketing la vi~c tien hanh cac ho?t d¢ng kinh doanh c6 lien quan trqc tiep den dong v~n chuy~n hang h6a Va dich Vl,l tu ngucJi san xuat den ngucJi tieu dung" • ) ... Khai ni~m v~ moi truang marketing e N(>i dung cac yeu to moi truang marketing v6i Marketing cua doanh ho~t d(>ng nghi~p I KHAI NI~M MOI TRUONG MARKETING M(>t chien luqc marketing hiiu hi~u phai... lu