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Market leader WELCOME! Unit 4: SUCCESS Group: Instructor: Luong Thi Minh Huong Unit 4: success Contents Starting up Reading Vocabulary Language work Unit 4: success ‘The only place where success comes before work is in the dictionary Vidal Sassoon, hairstylist Explain it into Vietnamese ’ Starting up A What makes people successful? Add more words to the list below then choose the five most important charisma noun /kəˈrɪz.mə/ : vẻ quyến rũ dedication noun / ˌded.ɪˈkeɪ.ʃən / : tận tụy drive verb /draɪv/ : nghị lực imagination noun looks verb /lʊks/ : vóc dáng bên luck noun /lʌk/ : vận may nepotism noun /ˈnep.ə.tɪ.zəm/ : dựa vào quan hệ ruthlessness adjective /ˈruːθ.ləs nəs / : tàn nhẫn discipline noun /ˈdɪs.ə.plɪn/ : tính kỷ luật money noun /ˈmʌn.i/ : tiền bạc /ɪˌmædʒ.ɪˈneɪ.ʃən/ : sáng tạo Starting up A What makes people successful? Add more words to the list below then choose the five most important Our answer: ⁻ ⁻ ⁻ ⁻ ⁻ drive: You need to have the drive to overcome difficulties and not discouraged by failure magination: You need to be creative to succeed in your job luck: Luck is also an important factor in job money: If you have no money, you will feel difficult in your business nepotism: If you have a good relationship with your leaders, you will be supported and successful Starting up B Mini game: Searching the successful people THE RULE You must determine the name of the person that we description There are five sentences with descending difficulty Sentence 1: candies Sentence 2: candies Sentence 3: candies Sentence 4: candies Sentence 5: candies Starting up B Mini game: Searching the successful people He is color He used to study at Havard blind University He like the blue He is one of youngest billionaire He is the founder of He is Mark Zuckerberg Facebook Starting up B Mini game: Searching the successful people He is a programmer He studied at the Havard college He was number one on the list of The World's Richest People He regularly join charity He is the founder of He is Bill Gates Microsoft Starting up B Mini game: Searching the successful people He is a well-known businessman in Vietnam He studied at Tay Nguyen University of Medicine He started business in Buon Me He was dubbed the 'King Thuoc City Vietnamese coffee' He is the founder, president and CEO of Trung Nguyen Coffee Group He is Dang Le Nguyen Vu Starting up C What are the best indicators of an individual’s level of success? How important are the following in your culture? * Some noun: exotic holiday /ɪgˈzɒtɪk ˈhɒlɪˌdeɪ/ : kỳ nghỉ nước chauffeur /ˈʃəʊfə; ʃəʊˈfɜː/ : tài xế influential friend /ˌɪnflʊˈɛnʃəl frɛnd/ : bạn lực cosmetic surgery /kɒzˈmɛtɪk/ : phẫu thuật thẩm mỹ expensive jewellery /ɪkˈspɛnsɪv ˈdʒuːəlrɪ / : trang sức đắt tiền leisure activity /ˈlɛʒə; ækˈtɪvɪtɪ/ : hoạt động giải trí designer clothes /dɪˈzaɪnə kləʊðis/ : nhà thiết kế quần áo top-of-the-range car /tɒp ɒv ðə reɪndʒ kɑː/ : xe hạng sang pedigree pet /ˈpedɪgriː pɛt/ : vật nuôi nòi domestic help /dəˈmestɪk help/ : giúp việc gia đình luxury home /ˈlʌkʃərɪ həʊm/ : nhà sang trọng READING A VOCABULARY - to overproduce ['ouvəprə'dju:s] : sản xuất thừa - to misinterpret ['misin'tə:prit : giải thích sai - to outvote [aut'vout] : giành áp đảo phiếu bình chọn - co-founder (n) [kou]-['faundə] : người đồng sáng lập - to rename [ri:'neim] : đặt lại tên, đổi tên - ultra-sophisticated (adj) ['ʌltrə]-[sə'fistikeitid] : tinh vi - ex-president (n) [eks]-['prezidənt] : cựu Chủ tịch - to deactivate (v) [di:'æktiveit] : hủy kích hoạt - underselling ['ʌndə'sel] : bán READING B Answer the following questions a) 1976: the year Jobs and Wozniak started Apple b) 1985 : the year Jobs was fired from Apple by John Sculley c) 1997 : the year Jobs rejoined Apple the computer Apple I a) a millionaire : the success of the computers Apple I and Apple II b) a billionaire : the success of Pixar he was fired by John Sculley when Apple was failing, he was invited back by the company one year it will change the way people by music and will combat the pirating of music which is damaging the music industry answers might include his genius, vision, determination and confidence in his own ability and in his products VOCABULARY: pREFIXES A The following words formed with a prefix are from the article on page 32: co-founder, renamed, underselling Match the common prefixes from the box with the correct meaning below VOCABULARY - to overproduce ['ouvəprə'dju:s] : sản xuất thừa - to misinterpret ['misin'tə:prit : giải thích sai - to outvote [aut'vout] : giành áp đảo phiếu bình chọn - co-founder (n) [kou]-['faundə] : người đồng sáng lập - to rename [ri:'neim] : đặt lại tên, đổi tên - ultra-sophisticated (adj) ['ʌltrə]-[sə'fistikeitid] : tinh vi - ex-president (n) [eks]-['prezidənt] : cựu Chủ tịch - to deactivate (v) [di:'æktiveit] : hủy kích hoạt - underselling ['ʌndə'seling] : bán VOCABULARY: pREFIXES A 1) 2) 3) 4) 5) 6) 7) 8) 9) The answer: too much over better / more than out badly mis extremely ultra- former ex- opposite de with co- too little under again re VOCABULARY: pREFIXES Underline the odd one out in each group B under perform / rate / charge / profit co producer / worker / boss / author re launch / engineer / locate / decide over spend / estimate / supply / lose mis manage / judge / calculate / look out perform / bid / class / win ultra efficient / cautious /modern /big ex boss / director / employee / staff de merge / nationalise / regulate / grow VOCABULARY: pREFIXES C Complete the sentenses with the correct word from Exercise B underperformed Serveral sales staff ………………………… last year and didn’t meet their targets Smith and Turner were the two ………………… of the report co-author We will …………….… our product as soon as we have finished the modifications relaunch We …………………… the number of people who would buy our product in Asia Because theoverestimated company has been …………………… for years we are close to bankruptcy They had to …………… their rivals to take over the company mismanaged Our ……………… …… factory has state-of-the-art machinery My ……………… was impossible to work with so I left the company outbid Many state companies in Eastern Europe are being …………………… ultra-modern ex-boss denationalised Language work: vocabulary A Add the correct prefix from the box to the words in italics in the sentences down co de ex mis out re ultra under down In the late 1990s, many countries witness a sharp economic …………… turn The profit figures are excellent Once again, we’ve ………… performed all our rivals out We design and manufacture ………… -efficient air conditioners for industrial use The ……… -president of PG Steel Corporation is suing ultra for $1.5 million he says the company owes him as a retirement payment Whether or not to ……… regulate health care is a divisive issue ex de Language work: vocabulary A Add the correct prefix from the box to the words in italics in the sentences Staff who never get any praise for their achievements may end up under rating their our abilities ………… When two of our ……….-worker co disappeared, all the boss had to say was that they’d ‘left to pursue other opportunities’ China’s largest car manufacturer, the FAW Group, is thinking of …locating its headquarters from Changchun to Beijing Of course I can see now that Brian is an asset to our company, and I’m sorry I so badly ……………judged whenrehe started working for us mis Language work: vocabulary + B Match each verb with its definition downsize a) to be greater in number outnumber b) to improve, to make more efficient oversell c) to reduce the number of employees and levels of management that a company has undersell d) to say that a product or service is better, more useful, etc, than it really is underspend e) to sell goods at a much lower price than the competition upgrade f) to spend less than you intended or than you are allowed to Answer: 1-c 2-a 3-d 4-e 5-f 6-b Language work: vocabulary + C Complete the following sentences with the correct form a verb from exercise B Last year we …………… ourunderspent budget by 21%, so unfortunately our budget this year has been reduced In our department, men …………… women by two to one Why don’t you have your PC ………… if it’s sooutnumber slow? We’ll cut our expenses and ………… our operations in order to become more competitive on the market upgrade Salespeople often ………… computer software, so consumer end up with things they don’t really need downsize We are looking for ways of ………………… our rivals No one will be cheaper than us oversell underselling Language work: vocabulary + Match these sentence halves D What we are looking for is a candidate who can a) b) c) d) Nobody thought we'd clinch the deal, but we e) It’s been a lot of hard work, but she If everything goes smoothly, we At long last, their hard work and investment is beginning to bear fruit came up trumps in the end get results and work well under pressure seems to be really making a go of her dry-cleaning business The reorganisation of our business is not finished yet, but f) we are getting there should be in Vancouver in plenty of time for the start of the negotiation Answer: 1-e 2-f 3-b 4-d 5-c 6-a Language work: vocabulary + E Complete the following sentences with the best word After some teething troubles, they now have a business with a huge turnover a) thrving b) smooth c) fruitful Since she's been appointed General Manager, the business has really……… a) promoted b) proleferated c) prospered Our new product filled a gap in the market and ………… as soon as it was launched a) overflowed b) put up c) took off InterMedia ………… Erling last year to become the largest media group in the region a) overtook b) overran c) overdrew 'Yes, invest in InterMedia It's definitely a company that is …………… ’ a) making up b) going places c) without a hitch Language work: A LANGUAGE REVIEW: TENSES Simple past or persent perfect? For each of the sentences below, choose the correct ending His hard work really paid off – a he was promoted to Chief Adviser a year later b he has been promoted to Chief Adviser There have been serious problems with the merger, a but we proceeded with it anyway b but we have proceeded with it anyway The motor trade has been in the doldrums a last year b All year Language work: A LANGUAGE REVIEW: TENSES Simple past or persent perfect? For each of the sentences below, choose the correct ending She’s been promoted a because she’s brought off that deal with a Japanese firm b While she was working as Head of R&D How long have you worked as Financial Adviser a for your current employer? b before you became Financial Director? THE END Thank you for your watching! [...]... negotiation Answer: 1-e 2-f 3- b 4- d 5-c 6-a Language work: vocabulary + E Complete the following sentences with the best word 2 After some teething troubles, they now have a business with a huge turnover a) thrving b) smooth c) fruitful 3 Since she's been appointed General Manager, the business has really……… a) promoted b) proleferated c) prospered 4 Our new product filled a gap in the market and ………… as... answer: A successful business… a) b) c) d) e) f) g) h) i) j) profit is always making money and increasing its ……………… is offen the market ……………… leader is moving forward and interested in ………………… innovation has motivated …………………… has a loyal ………………… base workforce customer and instantly recognised logo has a world-famous ………………… issues ………………… which are worth brand millions on the stock market has... year Jobs and Wozniak started Apple b) 1985 : the year Jobs was fired from Apple by John Sculley c) 1997 : the year Jobs rejoined Apple 2 3 the computer Apple I a) a millionaire : the success of the computers Apple I and Apple II b) a billionaire : the success of Pixar 4 5 6 7 8 he was fired by John Sculley when Apple was failing, he was invited back by the company one year it will change the way people... [di:'æktiveit] : hủy kích hoạt - underselling ['ʌndə'seling] : bán ít VOCABULARY: pREFIXES A 1) 2) 3) 4) 5) 6) 7) 8) 9) The answer: too much over better / more than out badly mis extremely ultra- former ex- opposite de with co- too little under again re VOCABULARY: pREFIXES Underline the odd one out in each group B 1 2 3 4 5 6 7 8 9 under perform / rate / charge / profit co producer / worker / boss / author re... improve, to make more efficient 3 oversell c) to reduce the number of employees and levels of management that a company has 4 undersell d) to say that a product or service is better, more useful, etc, than it really is 5 underspend e) to sell goods at a much lower price than the competition 6 upgrade f) to spend less than you intended or than you are allowed to Answer: 1-c 2-a 3- d 4- e 5-f 6-b Language work:... individual’s level of success? How important are the following in your culture? C * Our answer: In Viet nam, a success people will have: ⁻ top-of-the-range car: They need to show their class with this car This helps them make impression and show the success ⁻ ⁻ ⁻ ⁻ chauffeur: A chauffeur who drive the car because they are busy, they will work on that time influential friend: successful people will... help when they are at the company Starting up D Complete these statements using words from the box leader noun /ˈliː.dər/ : người đứng đầu workforce noun /ˈwɜːk.fɔːs/ : nguồn nhân lực customer noun /ˈkʌs.tə.mər/ : khách hàng subsidiaries adjective /səbˈsɪd.i.ər.iz/ : công ty con brand noun /brænd/ : thương hiệu people noun /ˈpiː.pl/l̩ : con người profit noun /ˈprɒf.ɪt/ : lợi nhuận innovation noun... ourunderspent budget by 21%, so unfortunately our budget this year has been reduced 2 In our department, men …………… women by two to one 3 Why don’t you have your PC ………… if it’s sooutnumber slow? 4 We’ll cut our expenses and ………… our operations in order to become more competitive on the market upgrade 5 Salespeople often ………… computer software, so consumer end up with things they don’t really need downsize 6 We... about the following: 1 Bill Gates 2 Steve Jobs 3 Tim Berners-Lee IF YOU BORN POOR IT’S NOT YOUR MISTAKE BUT IF YOU DIE POOR IT’S YOUE MISTAKE Bill Gates Chairman and Chief Soft Architect of Microsoft Corporation, the worldwide leader in software Born October 28, 1955 Grew up in Seattle, where his father is a lawyer Began programming computers at the age of 13 Went to Harvard University, but left before... with his friend Paul Allen Married Melinda French Gates in 19 94 and has three children Gives generously to charity through the Bill and Melinda Gates Foundation Steve Jobs Co-founder of Apple Now CEO of both Apple Computers and Pixar Animation Studios, famous for computer animated films such as Toy Story and Finding Nemo Born February 24 1955 in Wisconsin Adopted soon after birth by Paul and Clara .. .Unit 4: success Contents Starting up Reading Vocabulary Language work Unit 4: success ‘The only place where success comes before work is in the dictionary... nepotism: If you have a good relationship with your leaders, you will be supported and successful Starting up B Mini game: Searching the successful people THE RULE You must determine the name... difficulty Sentence 1: candies Sentence 2: candies Sentence 3: candies Sentence 4: candies Sentence 5: candies Starting up B Mini game: Searching the successful people He is color He used to study at Havard