Slide thuyết trình môn market leader 4 unit 4 success cô lương thị minh hương nhóm 3

STARTING UPA charisma noun /kəˈrɪz.mə/ : vẻ quyến rũ dedication noun / ˌded.ɪˈkeɪ.ʃən / : sự tận tụy drive verb /draɪv/ : nghị lực imagination noun /ɪˌmædʒ.ɪˈneɪ.ʃən/ : sự sáng tạoloo

MARKET LEADER 4

Group: 3 Instructor:

Luong Thi Minh Huong

Unit 4: SUCCESS

WELCOME!

UNIT 4: SUCCESS

Language work

Vocabulary Reading

Starting up

Contents

UNIT 4: SUCCESS

‘ The only place where success comes before work is

in the dictionary ’

Vidal Sassoon, hairstylist.

 Explain it into Vietnamese

STARTING UP

A

charisma noun /kəˈrɪz.mə/ : vẻ quyến rũ

dedication noun / ˌded.ɪˈkeɪ.ʃən / : sự tận tụy

drive verb /draɪv/ : nghị lực

imagination noun /ɪˌmædʒ.ɪˈneɪ.ʃən/ : sự sáng tạolooks verb /lʊks/ : vóc dáng bên ngoài

nepotism noun /ˈnep.ə.tɪ.zəm/  : dựa vào quan hệruthlessness adjective /ˈruːθ.ləsθ.ləs nəs / : sự tàn nhẫn

discipline noun /ˈdɪs.ə.plɪn/ : tính kỷ luật

money noun /ˈmʌn.i/ : tiền bạc

What makes people successful? Add more words to the list below then choose the five most important

⁻ magination: You need to be creative to succeed in your job.

⁻ luck: Luck is also an important factor in job.

⁻ money: If you have no money, you will feel difficult in your business.

⁻ nepotism: If you have a good relationship with your leaders, you will be

supported and successful

What makes people successful? Add more words to the list below then choose the five most important

THE RULE

You must determine the name of the person that we description There are five sentences with descending difficulty

Sentence 1: 5 candiesSentence 2: 4 candiesSentence 3: 3 candiesSentence 4: 2 candiesSentence 5: 1 candies

STARTING UP

B Mini game: Searching the successful people

He is the founder of Facebook.

He is the founder of Facebook.

He is Mark Zuckerberg

He used to study at Havard University.

He used to study at Havard University.

He like the blue.

He like the blue.

He is color blind.

He is color blind.

He is one of youngest billionaire.

He is one of youngest billionaire.

STARTING UP

B Mini game: Searching the successful people

He is the founder of Microsoft.

He was number one

on the list of The World's Richest People.

He was number one

on the list of The World's Richest People.

He is Bill Gates

STARTING UP

B Mini game: Searching the successful people

He is the founder, president and CEO of Trung Nguyen Coffee Group.

He is the founder, president and CEO of Trung Nguyen Coffee Group.

well-businessman in Vietnam.

He is a known

well-businessman in Vietnam.

He was dubbed the 'King

Vietnamese coffee'.

He was dubbed the 'King

Vietnamese coffee'.

He studied at Tay Nguyen University of Medicine.

He studied at Tay Nguyen University of Medicine.

He is Dang Le Nguyen Vu

STARTING UP

C What are the best indicators of an individual’s level of success?

How important are the following in your culture?

leisure activity /ˈlɛʒə; ækˈtɪvɪtɪ/ : hoạt động giải trí

designer clothes /dɪˈzaɪnə kləʊðis/ : nhà thiết kế quần áo top-of-the-range car /tɒp ɒv ðə reɪndʒ kɑː/ : xe hạng sang

pedigree pet /ˈpedɪgriː pɛt/ : vật nuôi nòi

domestic help /dəˈmestɪk help/ : giúp việc gia đình

luxury home /ˈlʌkʃərɪ həʊm/ : nhà sang trọng

STARTING UP

C What are the best indicators of an individual’s level of success?

How important are the following in your culture?

* Our answer:

In Viet nam, a success people will have:

⁻ top-of-the-range car: They need to show their class with this car

This helps them make impression and show the success

⁻ chauffeur: A chauffeur who drive the car because they are busy,

they will work on that time

⁻ influential friend: successful people will always make friends with

each other

⁻ expensive jewellery: they have more money so they buy

something not cheap

⁻ domestic help: they are very busy man so they need a domestic

help when they are at the company

STARTING UP

D Complete these statements using words from the box.

leader noun /ˈliːθ.ləs.dər/ : người đứng đầuworkforce noun /ˈwɜːθ.ləsk.fɔːθ.ləss/ : nguồn nhân lựccustomer noun /ˈkʌs.tə.mər/ : khách hàng

subsidiaries adjective /səbˈsɪd.i.ər.iz/  : công ty conbrand noun /brænd/ : thương hiệupeople noun /ˈpiːθ.ləs.pl̩/ : con người

profit noun /ˈprɒf.ɪt/   : lợi nhuận

innovation noun /ˌɪn.əˈveɪ.ʃən/ : sự đổi mớiheadquarters noun /ˌhedˈkwɔːθ.ləs.təz/   : trụ sở chínhshares noun /ʃeərs/ : cổ phiếu

STARTING UP

D The answer:

A successful business…

a) is always making money and increasing its ………

b) is offen the market ………

c) is moving forward and interested in ………

d) has motivated ………

e) has a loyal ……… base

f) has a world-famous ……… and instantly recognised logo g) issues ……… which are worth millions on the stock market h) has its ……… in a prestigious location

i) has branches and ……… all over the world

j) treats its employees well and is ……… orientated

profit leader

innovation workforce

customer

brand share

headquarter

subsidiaries

people

READING: STEVE JOBS

A Before you read the article say what you know about the following:

1 Bill Gates 2 Steve Jobs 3 Tim Berners-Lee

IF YOU BORN POOR IT’S NOT YOUR MISTAKE BUT IF YOU DIE POOR IT’S YOUE MISTAKE

Bill Gates

Chairman and Chief Soft Architect of Microsoft Corporation, the worldwide leader in

software Born October 28, 1955 Grew up in Seattle, where his father is a lawyer Began programming computers at the age of 13 Went to Harvard University, but left before graduating in order to devote his time to Microsoft, a company he began in 1975 with his friend Paul Allen Married Melinda French Gates in 1994 and has three children Gives generously to charity through the Bill and Melinda Gates Foundation.

Co-founder of Apple Now CEO of both Apple Computers and Pixar Animation Studios, famous for computer animated films such as Toy Story and Finding Nemo Born February 24 1955 in Wisconsin Adopted soon after birth by Paul and Clara Jobs and raised in Santa Clara, California Helped popularisethe concept of the home computer with the Apple II Fired from Apple by John Sculley but later rejoined the company and turned its fortunes around with the ipod Married Laurence Powell in 1991 and has

three children with her Also has a daughter with Christine Brennan.

Steve Jobs

Inventor of the World Web and Director of the World Wide Web Consortium, which oversees its continued development Born in London June 8 1955 Parents both mathemeticians who worked

on the Manchester Mark I, one of the earliest computers Graduated from Oxford University in

1976 Created the World Wide Web in 1991 and built the first server and web browser Currently

Chair of Computer Science at Southampton University Married with two children.

Tim Berners – Lee

You must watch this video:

The Guardian profile: Steve Jobs

VOCABULARY

- to overproduce ['ouvəprə'dju:s] : sản xuất thừa

- to misinterpret ['misin'tə:prit : giải thích sai

- to outvote [aut'vout] : giành áp đảo lá phiếu bình chọn

- co-founder (n) [kou]-['faundə] : người đồng sáng lập

- to rename [ri:'neim] : đặt lại tên, đổi tên

- ultra-sophisticated (adj) ['ʌltrə]-[sə'fistikeitid] : cực kỳ tinh vi

- ex-president (n) [eks]-['prezidənt] : cựu Chủ tịch

- to deactivate (v) [di:'æktiveit] : hủy kích hoạt

- underselling ['ʌndə'sel] : bán ít

A

B Answer the following questions

1 a) 1976: the year Jobs and Wozniak started Apple

b) 1985 : the year Jobs was fired from Apple by John Sculley c) 1997 : the year Jobs rejoined Apple

2 the computer Apple I

3 a) a millionaire : the success of the computers Apple I and Apple II

b) a billionaire : the success of Pixar

4 he was fired by John Sculley

5 when Apple was failing, he was invited back by the company

6 one year

7 it will change the way people by music and will combat the pirating of

music which is damaging the music industry

8 answers might include his genius, vision, determination and confidence

in his own ability and in his products

A The following words formed with a prefix are from the article on page

32: co-founder, renamed, underselling Match the common prefixes from the box with the correct meaning below.

VOCABULARY: PREFIXES

VOCABULARY

- to overproduce ['ouvəprə'dju:s] : sản xuất thừa

- to misinterpret ['misin'tə:prit : giải thích sai

- to outvote [aut'vout] : giành áp đảo lá phiếu bình chọn

- co-founder (n) [kou]-['faundə] : người đồng sáng lập

- to rename [ri:'neim] : đặt lại tên, đổi tên

- ultra-sophisticated (adj) ['ʌltrə]-[sə'fistikeitid] : cực kỳ tinh vi

- ex-president (n) [eks]-['prezidənt] : cựu Chủ tịch

- to deactivate (v) [di:'æktiveit] : hủy kích hoạt

- underselling ['ʌndə'seling] : bán ít

B Underline the odd one out in each group

VOCABULARY: PREFIXES

1 under perform / rate / charge / profit

2 co producer / worker / boss / author

3 re launch / engineer / locate / decide

4 over spend / estimate / supply / lose

5 mis manage / judge / calculate / look

6 out perform / bid / class / win

7 ultra efficient / cautious /modern /big

8 ex boss / director / employee / staff

9 de merge / nationalise / regulate / grow

C Complete the sentenses with the correct word from Exercise B

VOCABULARY: PREFIXES

1 Serveral sales staff ……… last year and didn’t meet their targets

2 Smith and Turner were the two ……… of the report.

3 We will ……….… our product as soon as we have finished the

modifications

4 We ……… the number of people who would buy our product in Asia.

5 Because the company has been ……… for years we are close to

bankruptcy

6 They had to ……… their rivals to take over the company.

7 Our ……… …… factory has state-of-the-art machinery.

8 My ……… was impossible to work with so I left the company.

9 Many state companies in Eastern Europe are being ……… .

underperformed

co - author relaunch

overestimated

mismanaged

outbid ultra-modern ex-boss

denationalised

LANGUAGE WORK: VOCABULARY

A Add the correct prefix from the box to the words in italics in the

sentences.

down co de ex mis out re ultra under

1 In the late 1990s, many countries witness a sharp economic ……… turn

2 The profit figures are excellent Once again, we’ve ………… performed all

our rivals

3 We design and manufacture ………… -efficient air conditioners for industrial

use

4 The ……… -president of PG Steel Corporation is suing for $1.5 million he

says the company owes him as a retirement payment

5 Whether or not to ……… regulate health care is a divisive issue

6 Staff who never get any praise for their achievements may end up

………… rating their our abilities

7 When two of our ……….-worker disappeared, all the boss had to say was

that they’d ‘left to pursue other opportunities’

8 China’s largest car manufacturer, the FAW Group, is thinking of …locating

its headquarters from Changchun to Beijing

9 Of course I can see now that Brian is an asset to our company, and I’m sorry

I so badly ………judged when he started working for us.

under

co

remis

A Add the correct prefix from the box to the words in italics in the

sentences.

B Match each verb with its definition.

1 downsize a) to be greater in number

2 outnumber b) to improve, to make more efficient

3 oversell c) to reduce the number of employees and levels of

management that a company has

4 undersell d) to say that a product or service is better, more useful,

etc, than it really is

5 underspend e) to sell goods at a much lower price than the competition

6 upgrade f) to spend less than you intended or than you are allowed to

Answer:

6-b

C Complete the following sentences with the correct form a verb from

exercise B.

1 Last year we ……… our budget by 21%, so unfortunately our budget this year has been reduced

2 In our department, men ……… women by two to one

3 Why don’t you have your PC ………… if it’s so slow?

4 We’ll cut our expenses and ………… our operations in order to become more competitive on the market

5 Salespeople often ………… computer software, so consumer end up with things they don’t really need

6 We are looking for ways of ……… our rivals No one will be cheaper than us

underspent

outnumber

upgrade downsize oversell

underselling

D Match these sentence halves.

1 It’s been a lot of hard work, but

she

2 If everything goes smoothly, we

3 At long last, their hard work and

investment is

4 What we are looking for is a

candidate who can

5 Nobody thought we'd clinch the

deal, but we

6 The reorganisation of our business

is not finished yet, but we

a) are getting thereb) beginning to bear fruit

c) came up trumps in the end

d) get results and work well under

pressure

e) seems to be really making a go of

her dry-cleaning business

f) should be in Vancouver in plenty

of time for the start of the negotiation

Answer:

6-a

E Complete the following sentences with the best word.

2 After some teething troubles, they now have a business with a huge

turnover

a) thrvingb) smooth c) fruitful

3 Since she's been appointed General Manager, the business has really……… a) promoted b) proleferated c) prospered

4 Our new product filled a gap in the market and ………… as soon as it was

launched

a) overflowed b) put up c) took off

5 InterMedia ………… Erling last year to become the largest media group in the region

a) overtook b) overran c) overdrew

6 'Yes, invest in InterMedia It's definitely a company that is ……… ’

a) making up b) going places c) without a hitch

A Simple past or persent perfect? For each of the sentences below, choose

the correct ending.

TENSES

2 His hard work really paid off –

a he was promoted to Chief Adviser a year later

b he has been promoted to Chief Adviser

3 There have been serious problems with the merger,

a but we proceeded with it anyway

b but we have proceeded with it anyway

4 The motor trade has been in the doldrums

a last year

b All year

A Simple past or persent perfect? For each of the sentences below, choose

the correct ending.

TENSES

5 She’s been promoted

a because she’s brought off that deal with a Japanese firm

b While she was working as Head of R&D

6 How long have you worked as Financial Adviser

a for your current employer?

b before you became Financial Director?

THE END

Thank you for your watching!