Strategies of Catfish Brand in US Market for Vinafish Company

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Xem thêm: Strategies of Catfish Brand in US Market for Vinafish Company

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COVER PAGE
TABLE OF CONTENTS
COMMITMENT
ACKNOWLEDGEMENT
FOREWORD
CHAPTER 1. RAIONALE AND THEORICAL FRAMEWORK
- 1.1. Strategic management
- 1.2. Brand and branding strategy overview
- 1.3. Exporting catfish into US market
- CHAPTER 2. VINAFISH'S BUSINESS OPERATION AND STRATEGY DEVELOPMENT ANALYSIS
  - 2.1. Vinafish joint stock company overview
  - 2.2. The process of farming, purchasing and processing
  - 2.3. Vinafish's Catfish branding procedure
  - 2.4. Vinafish's business results
  - 2.5. Opportunities, challenges competitive position analysis
  - CHAOTER 3. BUILDING BRAND STRATEGY FOR VINAFISH AND SOLUTIONS
    - 3.1. Opportunities and Goals
    - 3.2. Strategies development and selection
    - 3.3. Solutions for implementation of brand developing strategy
    - CONCLUSION

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