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Business strategies for liquid milk product line of Vietnam Dairy Products Joint Stock Company (VINAMILK) in the period 2013-2017 in Vietnam market

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Business strategies for liquid milk product line of Vietnam Dairy Products Joint Stock Company (VINAMILK) in the period 2013-2017 in Vietnam market

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Ngày đăng: 27/03/2015, 15:21

Xem thêm: Business strategies for liquid milk product line of Vietnam Dairy Products Joint Stock Company (VINAMILK) in the period 2013-2017 in Vietnam market, Business strategies for liquid milk product line of Vietnam Dairy Products Joint Stock Company (VINAMILK) in the period 2013-2017 in Vietnam market, CHAPTER I. THEORETICAL BASIS OF STRATEGIC MANAGEMENT, CHAPTER II. ANALYSIS OF CURRENT SUATION OF BUSINESS STRATEGY AND BUSINESS ENVIRONMENT OF LIQUID MILK LINE OF VIETNAM DAIRY PRODUCTS JOINT STOCK COMPANY (VINAMILK), CHAPTER III. RECOMMANDATIONS AND MEASURES FOR LIQUID MILK BUSINESS STRATEGIES OF VINAMILK JSC IN THE PERIOD 2013 - 2017

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Mục lục

  • COVER PAGE

  • ACKNOWLEDGEMENTS

  • CONFIRMATION

  • TABLE OF CONTENTS

  • LIST OF TABLES & DIAGRAM

  • INTRODUCTION

    • 1. Rationales of the topic

    • 2. Objectives of the topic

    • 3. Subject and scope of research topics

    • 4. Research method

    • 5. Thesis structure

    • CHAPTER I. THEORETICAL BASIS OF STRATEGIC MANAGEMENT

      • 1.1. The concept of strategic management

      • 1.2. Analysis of business environment

      • 1.3. Strategic set up tools

      • 1.4. Select company - level strategy

      • 1.5. Selection of strategy at business unit and functional unit levels

      • CHAPTER II. ANALYSIS OF CURRENT SUATION OF BUSINESS STRATEGY AND BUSINESS ENVIRONMENT OF LIQUID MILK LINE OF VIETNAM DAIRY PRODUCTS JOINT STOCK COMPANY (VINAMILK)

        • 2.1. Introduction of Vietnam dairy products joint stock company Vinamilk

        • 2.2. Situation analysis of business activities and business strategies for liquid milk of Vinamilk

        • 2.3. Analysis of the status and trends of the business environment of the company

        • 2.4. Genral comments on the business strategies for the fluid milk sector that Vinalmilk is applied

        • CHAPTER III. RECOMMANDATIONS AND MEASURES FOR LIQUID MILK BUSINESS STRATEGIES OF VINAMILK JSC IN THE PERIOD 2013 - 2017

          • 3.1. Recommandations and selection of business strategies for liquid milk line

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