Business development strategies of Sai Gon Thuong Tin investment joint stock company (STI) for the period of 2011 - 2015, forecasting to 2020

G CG R Go) Global Advanced Global Advanced Master of Business Administration CAPSTONE PROJECT REPORT | BUSINESS DEVELOPMENT SRATEGIES OF SAI GON THUONG TIN INVESTMENT JOINT | STOCK COMPANY (STI) FOR THE PERIOD | OF 2011 — 2015, FORECASTING TO 2020 Class : GaMBA-C0110 Group No : 02 Performed by: | e Le Van Hung e Tran Tan Ngoc e Nguyen Quoc Dao e Nguyen Trong Cuong e Khuu Thi Bich Tuyen Ho Chi Minh City - 2011 Grice) cane ` ⁄ | Capstone Project Report-C0110-Group ACKNOWLEDGMENTS The sincere members thanks to of Group the ~ Ga.MBAOI.CO110 leaders of Global would Advanced like to express Master of our Business Administration for providing us opportunities to study and make Capstone Project Report, to administration staff for providing the documents and timely information during our entire study We also would like to thank our teachers who have provided the instructions and knowledge & guidance in a professional manner with all the latest information so that we can manifest all the knowledge and skills obtained from this MBA programme into practice We will remain all the best studying memorable moments that we have had together during the study We also would like to express our best regards to Sai Gon Thuong Tin Investment Joint Stock Company (STI) in providing their documents and opinions for our report Although we have tried our best to apply what we have gained from the programme, but due to the limited given time & the availability of the related data, the report rnay not be comprehensive We highly appreciate the opinion of teachers and leaders of Gamba Program to this Capstone Project Report KKK EKE '\ KEK CG Global Advanced Master of Business: Adamestration Page os, i Guioc9 _— Capstone Project Report-CO110-Group TABLE OF CONTENT ACKNOWLEDGMENTS PARTI: eeceessssssssssssstsesecsescscsesseassessesssessssessssssesssesssseassesessesecees I GENERAL, INTRODUCTION 5-5 5-555c7 1.2 STRATEGIES PLANNING PROCESS Q0 2t v2 2222 reo 1.3 GENERALIZING THE ASSOCIATED STRATEGIES IN PRACTICE 1.3.1 Forward Integration StrategIes + +5 ss s c1 SH HH rrệc 1.3.2 Backward Integration StratCg1C§ -¿+5 22 S2 cv sccsxeeererrrvee 1.3.3 Honzontal Integration Strat€gB1es - S2 2c S212 2212 1.4 PLANNING STRATEGY LEVEL S2 S222 222223212111 115215111 11212122 Ee 1.4.1 Overview on Environment of Business Field 5-5 2< s