Developing business strategies of Vietnam Commercial Joint Stock Bank for Industry and Trade - Cua Lo Branch (VietinBank Cua Lo) in the period of 2011-2015

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Developing business strategies of Vietnam Commercial Joint Stock Bank for Industry and Trade - Cua Lo Branch (VietinBank Cua Lo) in the period of 2011-2015

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  • COVER PAGE

  • TABLE OF CONTENTS

  • LIST OF TABLES AND FIGURES

  • INTRODUCTION

    • 1. General context, the necessity and the urgency of the research

    • 2. Subject and purpose of the research

    • 3. Research methodology

    • 4. Structure of the capstone

    • CHAPTER I. THEORETICAL FOUNDATION OF BUSINESS STRATEGY

      • 1.1. Business strategy

      • 1.2. Process of developing strategy

      • 1.3. Tools for strategic analysis

      • CHAPTER II. BUSINESS ENVIRONMENT SITTUATIONS OF VIETINBANK CUA LO

        • 2.1. General introduction

        • 2.2. Analysis of factors a affecting the operations of Vietinbank Cua Lo

        • 2.3. Analysis of internal factors of VietinBank Cua Lo

        • CHAPTER III. BUSINESS STRATEGY SELECTION AND IMPLEMENTATION SOLUTIONS OF VIETINBANK - CUA LO BRANCH FOR THE PERIOD OF 2011 - 2015

          • 3.1. Business goals and objectives of VietinBank - Cua Lo branch

          • 3.2. Selection of feasible business strategies

          • 3.3. Strategy implementation solutions

          • 3.4. Implementation progresses

          • 3.5. Potential problems and solutions

          • CONCLUSION

          • BILIOGRAPHIES

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