Essay dimension in human resource management topic human resources administration of an english center

FOREIGN TRADE UNIVERSITY FALCUTY OF EDUCATION ESSAY DIMENSION IN HUMAN RESOURCE MANAGEMENT TOPIC: HUMAN RESOURCES ADMINISTRATION OF AN ENGLISH CENTER CLASS: FNB9 GROUP : 5 Hà Nội, t

FOREIGN TRADE UNIVERSITY FALCUTY OF EDUCATION

ESSAY DIMENSION IN HUMAN RESOURCE

MANAGEMENT TOPIC: HUMAN RESOURCES ADMINISTRATION OF AN ENGLISH

CENTER

CLASS: FNB9 GROUP : 5

Hà Nội, tháng 6 nam 2021

4

I INTRODUCTION

Realizing that our country is starting the process of industrialization and

modernization and tends to look outward and more specifically, it wants to reduce the

distance between countries In which, a common foreign language is a bridge between

our country and a friendly country, not only for business relations and cooperation but

also for exchanging knowledge and cultures of each region on this globe In Vietnam,

many foreigners settle, work, live, and work here In addition, at universities, colleges,

and intermediate schools, they all have the condition to graduate with a foreign

language degree, but English 1s important Not only that, society is developing day by

day, life is better, parents of students from elementary to high school all think about

investing in foreign language knowledge for their children, so they have sent their

children to tutoring at schools where teachers have taught in front of classes at

reputable centers But that's just one of the points that we aim for, but we also forget a

market share that is people who have worked, especially at companies that always

have a foreign language standard before hiring, usually a certificate Toeic Therefore,

our group decided to work at the English Center

HR PLANNING:

2.1 Human Resource Forecasting Definition:

Forecasting is the method of using data, observations, analytics, and expertise to

make forecasts and prepare for a particular business need, whether it's business

forecasting, human resources forecasting, or financial forecasting “Whether you know

It or not, practically every business decision and mechanism is dependent on a

forecast,” according to the Institute of Business Forecasting and Planning

Forecasting attempts to determine the supply and demand for various types of human

resources to predict areas within the organization where there will be labor shortages

2.2 Demand for human resources

Manager | Marketing | Markete Sales Academic | Teacher HR

of English | Manageme rs Manageme | Manageme s managem

Shall Manageme Sale Teaching | Teaching

nt Strategy MKT Recruit

MKT Level Bachelor Bachelor | Bachelor | Bachelor Doctor Master | Bachelor

Experience 3 years 3 years 3 years 5 years 3 years 3 years

2.3 Cầu nguồn nhân lực (Giả định mở rộng thị trường trong vòng 3 năm tiếp

theo)

This 1s the forecast of human resources when the English center opens another

branch The number of employees change

Manager | Marketing | Markete Sales Academic | Teacher HR

of English | Manageme rs Manageme | Manageme s managem

Amount 2 2 10 4 2 20 4 Skill

Level Bachelor Bachelor | Bachelor | Bachelor Doctor Master | Bachelor

2.4 Process of human resource planning

Strengths Weaknesses Opportunities Threats

- Central - There is no - Opportunity - Possible loss location reputation, to recruit of available near so 1t has not quality human universities attracted young resources

students quality resources recruit the

with good human - There isa right

knowledge resources certain candidate

of English - Inexperienced attraction of

recruitment - Longer resources

of potential training time when

candidates - creating job

centers

a English center that has been open for a long time

Strengths Weaknesses Opportunities Threats

- The center's - Policies and - Attracting - Competition

understandi benefits may many for newly

ng has been not please quality opened

many years employees resources - Employees

- Many quality from outside can leave if

2.4.1.2 Internal environment

2.4.1.2.1 HR Strategy

Organized Labor - Authorize

- Description of scope of work

Recruitment - Selection criteria

Labor relations in English center

- Building labor market: Employees and

employers in English Center

2.4.1.2.2 Organizational culture: Create a dynamic and competitive environment

to promote the development of the English center with a long-term and committed staff

2.5 Forecast of human resource needs

2.5.1 Human resource needs

The Center needs people with these skills and abilities to carry out the center's

goals in the near future

e Manager of English center

Manage the English center from enrollment to sales and marketing People who

work as Center Managers themselves need to understand their work as well as their responsibilities for the center It is best to be someone who has long experience in developing the center, from which there is a clear path and path for the startup ship This manager must have a wide knowledge of Marketing, Sales, Human Resources and foreign languages to be able to cover extensively in management

e Marketing Management

As the person in charge of bringing the center's image to customers and society,

as well as managing the Marketing team below, creating large and effective Marketing

programs (online and offline) Marketing is the main key to helping customers achieve

the highest efficiency

e Marketer

Each center will have Marketing personnel departments Support management to jointly plan Marketing campaigns for their centers, build quality content, attract customers and students

e Sales Management

Along with the marketing effects, customer data is the key for all service

industries, convincing customers to enroll is the duty of the sales department, and of course the sales manager holds a great responsibility in the business bring success to the center Customers who are interested in the course or not yet interested in the course, under the guidance and skillful coordination of the consultants, customers will

choose the courses that are most suitable for them as well as the level of each person

people Consult the right person, the right level and the right class

e Academic Management

- Manage the training program, as well as the teaching staff on quality, modify the curriculum, change the method when it is really necessary Training and quality manager is one of the trump cards of English centers, the existence of English centers

is Quality Following are the tasks of Academic Manager

- New teacher training

- Inspection, evaluation and quality assurance after the courses

- Modify and edit the syllabus after the courses for the best quality

e HR Management (Quan ly nhan sw)

The selection of people for the English Center is the work of panning sand to find gold, from sales, teachers to Marketers Good sales and marketing bring a lot of

revenue, good teachers bring a lot of prestige From the very beginning, if you have a good, experienced person, your center will develop extremely well

2.5.2 Determining the ability to supply human resources

2.5.2.1 Internal supply capacity

2,5.2.1.2 Skill inventory

e Employee past data:

Name and brief description of previous positions

Important skills to have or learn when taking on this job

Ex: Foreign language teachers need certificates of foreign languages,

informatics

Education

Completed special projects

e Current skill status data:

Emphasize relevant skills (management skills, Sales, MKT, foreign language skills, etc.)

Self-assessment of capacity, skills, improvement measures

Assessment of superiors on capacity, skills

e Future data:

Career goals (1 -3 years): position, job

The superior's assessment of how the goal was achieved

Training and development courses

2.6 Analysis of human resource shortage and surplus

There are many ways to handle redundancies, but each case has a different way

e Pay reductions:

A pay cut 1s a reduction in an employee's salary Pay cuts are often made to reduce layoffs while saving the company money during a difficult economic period Some pay cuts also affect an employee's raises, bonuses, and benefits

® Demotion:

A demotion is a change of an employee from one position to another position,

which is in a class with a lower salary range maximum

e Transfer:

Transfer means a change in job assignment It refers to a horizontal or lateral movement of an employee from one job to another in the same organization without much change in his status or pay package Transfer is the movement of an employee from one job to another

® Worksharing:

1s an employment arrangement where two people, or sometimes more, are retained on a part-time or reduced-time basis to perform a job normally fulfilled by one person working full-time

e@ Hiring Freeze:

A hiring freeze occurs when an employer temporarily prohibits the hiring of non

- core employees in an attempt to reduce expenses This typically occurs when a

company is experiencing financial difficulties Management may also implement a hiring freeze in times of a recession or other economic or market duress that may

result in the company realising production overcapacity, where a company produces more than the demand for a product or service

e Natural Attribution:

HR attributions reflect why employees think that certain HR practices are

implemented in their work unit (Nishi et al., 2008) and have been shown to be related

to important employee attitudes and behaviors

® Temporary:

Employees hired for a limited period of time are known as temporary employees Such employees may be hired on a casual, part-time, or full-time basis, but the employment is temporary Extended Definition Temporary employees are hires who are expected to retain their positions only for a limited period

@ Outsourcing:

HR outsourcing is a contractual agreement between an employer and an external third-party provider whereby the employer transfers the management of, and responsibility for, certain HR functions to the external provider

e Turnover reduction:

Employee turnover, or employee turnover rate, is the measurement of the number of employees who leave an organization during a specified time period, typically one year

e@ New external hires:

External recruitment on the other hand is when an organisation looks to fill vacancies from applicants outside of the company

e Technological innovation:

Role of Technology in Serving HRMFirst, it can make it possible to increase the work hours in a day Technology allows HRM to enhance its personnel strategy Here, HR practices facilitate employee high performance values, teamwork attitude

and leadership skills

II JOB ANALYSIS

explains what the job entails

® Job Specification: It indicates the preparation of a specification statement which includes information about the necessary skills, abilities and knowledge

required for performing the job

2.2 Job Analysis of English Center

e English Center Manager

1 JOB DESCRIPTION Directly responsible for managing and operating all activities of the English Center (Admissions, Marketing, Human Resources, Finance, Facilities ) The ultimate goal is to ensure the smooth, efficient and stable operation of the Center;

* Develop plans, strategies and enrollment targets for the Center;

* Organizing and managing PR-Marketing activities;

* Implement enrollment consulting, customer care and students;

* Deploy and manage the opening and organization of classes in accordance with regulations;

* Coordinate with the professional/academic department in ensuring the highest quality for the programs and courses provided by the Company;

* Training, managing and assigning work schedules of employees under the

Center;

* Solve problems arising at the Center

- Working place: Intracom Building, Bac Tu Liem, Hanot

+ Experience in training, teaching or related field is a big advantage Having

knowledge and ability to work directly with the department of teaching and developing English training programs is a great advantage

* Sensible in customer service, able to control and quickly deal with difficult customer situations

* Ability to plan and execute work well under high pressure

* Good, professional and persuastve communication skills

promotion of personal values;

* Opportunity to communicate regularly with foreigners;

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* Enjoy full benefits according to labor law

e Marketing manager

1 DESCRIBE

- Monthly bonus for the whole marketing department 10% of the company's total

profit

- Consider raising salary 02 times/year

- Social insurance, unemployment insurance, health insurance

- Receive special care for spiritual life, snacks (travel, Tet bonus, monthly hot bonus, vacation, teambuilding )

2, JOB DESCRIPTION:

- Brand image management

- Understanding of Digital marketing tools and implementation methods

- Define short and long term marketing strategies

- Coordinate with the sales department to monitor the status of revenue, profit, etc to have a suitable plan

- Planning, budgeting, resources and directly implementing online and offline

communication activities

- Analyze data and evaluate results

- Establish and maintain press and partner relationships

- Recruiting, training, guiding, evaluating and supporting Marketing department staff to accomplish work goals and targets Build team culture

3 JOB REQUIREMENTS:

- Age 30 to 35, good health

- Qualification: College, University Degree in Marketing, Advertising or Communication 1s preferred

- Prefer to be fluent in English

- Sensitivity in analyzing the Media market, Digital advertising

- Experience 1m advertising communication Proficient and in-depth

understanding of Digital marketing tools (Facebook, Google Ads, SEO, Analytics, Email marketing, Youtube, ) & offline

- At least 2 years of experience in similar position

- Leadership and management skills

- Have a strategic vision

- Flexible handling of situations that arise at work

- Understanding the behavior and trends of young customers

- Likes education

4 WORKING TIME:

- Working time: 08h / 1 day, Monday - Saturday morning (closed on Saturday and Sunday afternoon)

- Working at F3 Floor, No 187, Nguyen Luong Bang, Dong Da, Hanoi

- Interested candidates, please send your CV to HR department via email:

athenacenter@gmail.com

- Contact Ms Hien hotline: 02466 61 66 44/ 0983 66 22 16

e Sales Manager

1 Describe

1 Income: : 12,000,000 -20,000,000 million/month + Sales bonus

2 13th month bonus, KPI, New Year holidays

3 Social insurance according to the law

4 Type: Full-time

2 Job Description

- Actively develop and implement action plans to achieve business targets

- Searching for customers, exploiting potential customers, developing and

expanding markets

- Recruit, train and support the sales team to achieve the same goals

- Improve consulting skills, promote the company's image and products to

customers in a professional manner

Receiving needs from customers, consulting quotes, making contracts

- Care and maintain relationships with customers Recetve feedback from customers, coordinate with related parties to solve arising problems

- Prepare periodic and extraordinary reports at the request of superiors

- Perform other tasks as assigned by superiors

3 Professional education level

- Minimum 2 years of experience Priority is given to those who have worked as

a business associate or consultant in the field of education/foreign language

- Good communication and negotiation skills, skillful and confident handling of

1 Professional - Dynamic - Friendly working environment;

2 Have conditions to develop and advance in the profession

3 There are many official recruitment opportunities

4 Opportunity to learn English, opportunity to study abroad

e Head of HR Administration

1.Job description

Building and completing the internal rules, regulations, processes, regulations,

policies of the company

Advise and advise the Board of Directors in human resource management, human resource use, personnel arrangement, and effective human resource use plans of the departments

Planning recruitment, recruitment, building the company's personnel apparatus

Plan and organize training for teachers and staff

Connecting departments, departments, units, divisions and all employees in the Company into a strong, united and unified organization, collective

Advise and advise the Board of Directors and develop regulations on salary,

bonus and remuneration policies for employees

Organize the work of building, amending, supplementing and monitoring, checking and evaluating the implementation of the system of regulations, regulations and processes of the Company

Coordinating with Accounting Department and related departments to organize periodic salary and bonus for teachers and employees

Develop a career progression path for employees

Implement social insurance work, policies for the whole company

Organize and control office administration activities, control the storage and

circulation of files, documents, publications, press mail

2.Right

Dynamic working environment, professional

Promotion opportunities for enthusiastic, long-term employees

To fully enjoy the regimes and benefits of employees in accordance with the

provisions of the Labor Law

Enjoy other welfare regimes for employees according to the Company's

regulations

Attractive salary from 15-25 million depending on capacity and experience (less experienced candidates may be considered for the position of deputy manager/specialist) Opportunity to participate in high quality English training courses

at the center to improve your level Preferential English tuition for children and family members

Jom the company's extracurricular activities quarterly, annually for all members 3.Request

Gender: Female

Qualification: University graduate majoring in Human Resource Management, Law or related majors

Experience: 5 years or more

Skills and knowledge

Knowledge of labor laws and relevant legal regulations

Have good negotiation, presentation, training and coaching skills

Knowledge of administrative documents and legal documents