Human Resource Management Topic- Recruitment And Selection Activities Of Shopee.pdf

MINISTRY OF EDUCATION AND TRAINING HOA SEN UNIVERSITY FACULTY OF LOGISTICS INTERNATIONAL TRADE HUMAN RESOURCE MANAGEMENT Topic: Recruitment and Selection Activities of Shopee Group

MINISTRY OF EDUCATION

AND TRAINING HOA SEN UNIVERSITY FACULTY OF LOGISTICS INTERNATIONAL TRADE

HUMAN RESOURCE MANAGEMENT

Topic:

Recruitment and Selection Activities of

Shopee

Group Members:

Hochiminh City, 24th May, 2023

2

Group Evaluation

1 Lê B o Ng c ả ọ II Recruitment and selection

activities

100%

2 Lê Phương Yến Nga I Company background 100%

3 Lý M Nghi ỹ II Recruitment and selection

3

TABLE OF CONTENTS

GROUP EVALUATION 2

ACKNOWLEDGMENT 4

I COMPANY BACKGROUND: 5

I.1 - C OMPANY INTRODUCTION 5

I.2 - C OMPANY FOUNDATION AND DEVELOPMENT 6

I.3 - MISSION, VISION AND CORE VALUES 6

I.4 - ORGANIZATIONAL STRUCTURE 7

I.5 - BUSINESS SITUATION 9

II ENTERPRISE’S HR ACTIVITY ANALYSIS - RECRUITMENT AND SELECTION ACTIVITIES: 11

II.1 R ECRUITMENT POLICY 11

II.2 R ECRUITMENT AND SELECTION PROCESS: 14

II.3 - R ECRUITMENT SOURCES: 16

II.4 - S ELECTION METHODS 16

III ASSESSMENT/ SOLUTIONS/ RECOMMENDATIONS: 18

III.1-ASSESSMENT: 18

III.2-SOLUTIONS: 19

III.3-RECOMMENDATIONS: 19

REFERENCES 21

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ACKNOWLEDGMENT

First of all, our group would like to send our most sincere thanks to Mr Le Tran Tuan Anh lecturer of Human Resource Management class We could not have completed the report without his guidance and knowledge transfer Great tips and suggestions came from the sessions so that we could complete this report in

the best way

Next, we would like to express our gratitude to the articles, which are reliable sources of information that can be used as references or as a source of

information for further learning I also want to give a thanks to my team members

since without their contributions, this report would not have been able to be

Address: In Viet Nam:

+At Hanoi : 29th floor of Lotte Hanoi Central Building, 54 Lieu Giai, Cong Vi Ward,

Ba Dinh District, Hanoi

12th floor of the Capital Building, 41 Hai Ba Trung Street, Trang Tien

Ward, Hoan Kiem District, Hanoi

+At Ho Chi Minh city: 17th floor Saigon Center 2, 67 Le Loi Street, Ben Nghe Ward,

District 1, City Ho Chi Minh

Phone:

+Customer support call center: 19001221

+Support other issues such as recruitment and cooperation: 02473081221

Logo:

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I.2 - Company foundation and development

Shopee is known as the leading e-commerce platform in Southeast Asia, headquartered

in Singapore The company, formerly Garena (owner of brands such as Garena, Foody, Now, Airpay, etc.), was born in 2015 The founder of Shopee is billionaire Forrest Li, who is known to confront Alibaba Few people know that the holding company of Shopee is owned by the SEA Group, or, in Vietnam, it is best known under the company name GARENA And now it has been launched in many countries, such as Singapore, Malaysia, Taiwan, Thailand, Indonesia, Vietnam, the Philippines, Brazil, and Poland

Shopee development I.3 - Mission, vision and core values

Mission of shopee

“We believe in the transformative power of technology and want to change the world for the better by providing a platform to connect buyers and sellers within one community.”

Vision of shopee

“We believe online shopping should be accessible, easy, and enjoyable This is the vision Shopee aspires to deliver on the platform, every single day”

Core values

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“We Serve”

· The customer is always right

· Exceeding customer expectations, providing superiority, and more

“We adapt”

· Anticipate changes and prepare a future plan

· Accept unforeseen changes and finally achieve the set goal

“We run”

· Actively work, no need to push

· Always have a spirit of urgency to complete the work

“We commit”

· Be trustworthy and do what we say we will

· Raise standards; refuse to take shortcuts, even when no one is watching

· Act like an owner, proactively seeking ways to make our organization better

“We stay humble”

· Believe that we are always the underdog and seek to learn from the market and competitors

· Accept that we are not perfect and never will be

· Work hard first, celebrate, and enjoy later

I.4 - Organizational structure

Shopee's business strategy model

Initially, the business model that Shopee pursues is C2C (consumer to consumer), as an intermediary between individuals Currently, Shopee has expanded the B2C model (business-to-consumer), which involves buying and selling between businesses and individuals, where Shopee still acts as an intermediary link

With stricter control over the source of goods, or in other words, B2C model suppliers, Shopee has gradually raised its brand and is no longer known as a centralized e-commerce channel for cheap goods Genuine brands appearing under the Shopee Mall brand affirm that the quality of products and services is relatively high

Until now, Shopee has been coordinating smoothly between these two business models and achieving great efficiency

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I.5 - Business situation

Product

Shopee is an e-commerce platform, a channel that connects buyers and

sellers The source of goods on Shopee is either directly from famous, genuine brands (available in Shopee Mall) or from the seller's channel; the products offered on Shopee are all products clearly registered by suppliers and censored by Shopee censors

+ For sellers: Shopee also regularly screens listings, making sure sellers

don't violate sales policies thereby contributing to the protection of buyers

on the e-commerce floor

· Products are sold at very favorable prices, often with attractive promotions

Partner

Shopee announced a media partnership program, collaborating with Dentsu Aegis Network, Omnicom Media Group, Publicis Groupe, Havas Group, and Mediabran

Customer

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"Hunting for good prices": a determined group of users who love to

hunt for the best deals

"Walk around, buy randomly": a group of users who like to browse

products and buy randomly

"Convenience first": the user group favors the convenience of online

Revenue & profits in the last 3 years

“Total gross merchandise value (GMV) of Shopee from 1st quarter 2020

to 2nd quarter 2022

(in billion U.S dollars) ”

The Global Leaders Program is an annual program for management trainees at the Shopee management level The total duration of this program is two years, including six months of work in Singapore, and candidates are rotated to work through four departments

To increase the efficiency of current resources, Shopee organizes new skill training programs and provides new hire training through a common human resource As a result, the "rookies" will have the opportunity to take part in one day of orientation training These personnel will then take training courses on developing soft skills and expert skills during their probationary period Additionally, students in fields relevant

to e-commerce are still able to apply for internship employment

Specifically, the 3-month internship program at shopee, allows students to apply for an internship at any time of the year You have the opportunity to be evaluated after accomplishing your internship for three months in order to become a part of the company as an official employee after graduating from university

b) Working Environment

You will be able to work in a professional, modern, and energetic environment when you work at Shopee In particular, as soon as you become a member of Shopee, junior employees will be able to participate in Orientation to better understand the traditional corporate culture In particular, there will be a buddy friend who will support you to get accustomed to the job during the 2-month probationary period

The company always has a policy of encouraging and rewarding individuals and groups with successful accomplishments to encourage and motivate them to strive In addition

to the dynamic and fresh natural working environment, Shopee also takes care of the welfare and treatment of junior employees such as lunch allowance, team building, It definitely helps that shopee has frequent Team bonding and engagement events where

we can all get to know your coworkers better

c) Recruitment and benefits policy at Shopee:

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on the first day of work

New hire welcome kit from Shopee

Shopee also provides junior employees physical health insurance packages and outpatient, inpatient and dental budgets

To create a comfortable and friendly working environment Shopee invests heavily in after-hours activities of employees such as holding yoga classes, dancing, clubs for football, badminton, board games, running marathons, and competing in Ironman competitions Shopee believes that if employees have a work-life balance, they will remain with the company for a longer period of time Additionally, individuals that arrive at work early will be given a very filling and varied breakfast Every Shopee employee will have the same access to all internal opportunities and will have an equal opportunity to grow and develop

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The picture shows the Shopee perks and benefits

The company always builds an interesting working environment with competitive benefits, bringing comfortable working feelings for employees

d) Compensation policy

Depending on the position and experience, the salary will be different, such as: Hub Supervisor / Soc Supervisor: From 20 to 30 million VND; Marketing staff: Negotiable External staff: Negotiable Staff divides and selects goods: 7 10 million –VND; Customer care staff: 7 10 million VND; Warehouse supervisor: Over 12 –million VND; etc

In addition to the above salary, employees working at Shopee can also increase their income when achieving KPIs, bonuses on holidays, lunch support, annual travel, etc .

In addition to the dynamic and youthful working environment, competitive salary regime, having the 13th salary is also what keeps employees The company will always promptly have a policy to acknowledge and support individuals and groups with outstanding achievements to motivate them for further development

e) Talent retention policy

 Rotation

Facilitating employees to rotate between departments after a period of working in a certain position to create conditions for you to have the opportunity to learn and expand professional knowledge After that, the enterprise will develop employee training programs at all levels, staff levels will be trained in both soft skills and professional skills improvement

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

Instead of hiring people from outside to fill managerial positions, Shopee proactively promotes current employees to higher positions

=> Talent retention tactics at Shopee can be summed up in this short statement "Train

them so they can go anywhere But respect them and treat them well so they don't want

to go anywhere."

II.2 Recruitment and selection process:

There are 3 main steps in this process:

Step 1: Employment planning and forecasting

In this first step the Shopee HR department has to decide what positions they will have

to fill and how they are going to fill them It’s forecasting and determining the HR needs

of the organization, then building the workforce plan to ensure that the organization has enough workforce to achieve the organization's goals and optimizing labor's cost To

do the employment planning, they will go through the four steps below:

✓

✓ Step 1: Environmental scanning

The HR department will find the answers for some questions about the current state of the company or the business future directions such as “Should we expand geographically?” if the answer is yes, they will go to the second step

✓

✓ Step 2: Predicting HR needs

The HR department has to predict the HR needs for some reasons related to the development of the company such as forecasting the revenue the company wants to achieve or is going to achieve in the next year Then they estimate the number of employees that they will need Or they can predict based on the particular current state

of the company, for example: they will have to find a suitable employee who can take over the current manager of the certain department for a while if she is entitled to maternity leave from work

Additionally, they can predict the employee needs by considering these factors such as products or services, economy, technology, financial sources, development, management philosophy, etc

✓

✓ Step 3: Predicting HR supply

In this step they forecast the supply of:

 Internal candidates: Through promotion and rotation

Promotion is “ to put workers into a position with advanced stipend, further prestige and responsibility, better working conditions and development openings E-commerce develops speedily, the demand for staff in shopee's administration positions is veritably large, when working at Shopee workers have clear promotion openings workers who

do well are promoted to advanced positions, managing departments similar as customer care, data analysis, marketing, ”

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any revision in remuneration and revision of liabilities It's a form of internal migration

in which workers are transferred from one job to another, generally in a different

position or department ”

Ex: When working for Shopee, employees may be transferred to another department or headquarters locally or globally (in Singapore, Malaysia, Indonesia, Thailand, Taiwan, and the Philippines) or go on business trips

Step 3: Selection Process

3.1: Candidates apply for a job

Before applying for a job at Shopee, the candidates should do research on the position that they want to apply for Most of the activities are being held online, so if you want

to apply at Shopee, all you need to do is prepare your CV carefully in either English or Vietnamese In addition, candidates can also send their CV directly to the mail to apply for warehouse staff positions or jobs that do not require experience

3.2: Interview call with a Shopee recruiter

After the HR department has received the candidate’s CV, they will proceed to screen out the best candidates to go to the second round, which is the interview call with a Shopee recruiter In this call, they will ask the candidates more about their experiences, skills, and desires for the position that they are applying for Simultaneously, the interviewer would arrange the time for the interviewee to do the online test or assignment (this depends on the position that the candidates apply for)

3.3: Completing an online test or assignment

In this part, candidates will receive different tests depending on the skill requirements

of the position that they apply for Normally, these tests often involve a lot of expertise for technical positions or handling situations with operations block positions, human resources, “Put your skills to the test!”