Đề tài thảo luận học phần tiếng anh chuyên ngành 1 Đề tài business hotel muong thanh grand hanoi

Current status of business operations Muong Thanh Hotel..... Muong Thanh Grand Hanoi, one of Vietnam's leading hotel brands, has been making significant contributions to the development

TRƯỜNG ĐẠI HỌC THƯƠNG MẠI

KHOA TIENG ANH

DE TAI THAO LUAN HOC PHAN TIENG ANH CHUYEN NGANH 1

Dé tai

“Business Hotel: Muong Thanh Grand Hanoi”

Nhóm: 03

Lớp học phần: 24l_ENTHI011_05

Người hướng dẫn: Đàm Thị Hồng Nhung

Hà Nội, tháng 10 năm 2024

MỤC LỤC

| INTRODUCTION .- Q.0 211111 HH HT HH He 3

1.2 DiscusSilon g0aÌÏ: .c - Q00 00000001 12111111 111111111 11g 220122111211 ve 3

II OVERVIEW OF HOTEL BUSINESS 0 re re 4

2.2 Characteristics of hotel busineSS .LL SH nhe re 4 2.3 Current hotel business situation in Vietnam các cenhnseee 5 Ill CURRENT STATUS OF HOTEL BUSINESS IN VIETNAM - 6 KN:' ° - nhe ằe aaaăc 6

3.2 Current status of business operations Muong Thanh Hotel 8

[V CONCLUSION Q.0 22 1S HH HH HH Hy 13

| INTRODUCTION

Hotel business is a dynamic and potential service industry Hotel business is a complex activity, requiring large investments in finance, people and time However, if managed effectively, this can be a highly profitable and sustainable business model With the continuous development of tourism, the demand for quality accommodation is increasing, creating many attractive business opportunities Vietnam with great tourism potential, the hotel industry is being strongly invested and attracts the attention of many businesses, notably Muong Thanh Grand Hanoi

In the context of Vietnam's growing tourism industry, hotels are not only places

to stay but also an integral part of the travel experience Muong Thanh Grand Hanoi, one of Vietnam's leading hotel brands, has been making significant contributions to the development of the capital's tourism industry This article will delve into the business model of Muong Thanh Grand Hanoi, thereby drawing lessons for businesses operating

in the hotel industry

1.1 Reasons for choosing the topic:

Typicality: Muong Thanh Grand Hanoi is a typical example of a large-scale hotel business model in Vietnam Studying this case will help us better understand the success factors and challenges that this business is facing

High applicability: The lessons learned from studying Muong Thanh Grand Hanoi can be applied to other hotel businesses, helping them improve their operational efficiency

Personal interest: | have always been interested in the tourism industry and want

to learn more about one of Vietnam's leading hotel brands

1.2 Discussion goal:

Analyze the business model of Muong Thanh Grand Hanoi, especially the factors that make this brand different Evaluate the marketing and sales strategy of Muong Thanh Grand Hanoi Analyze the hotel's management and operation system Propose solutions for Muong Thanh Grand Hanoi to enhance its competitiveness in the future

Il OVERVIEW OF HOTEL BUSINESS

2.1 Hotel business concept

Hotel business is an activity based on providing accommodation, dining, and additional services to customers in order to meet their needs for rest and recreation at tourist destinations for profit

2.2 Characteristics of hotel business

The most important market classification for hotels is tourists; therefore, hotel businesses can only succeed in areas with tourism resources The value and appeal of tourism resources also determine the ranking of hotels Thus, when investing in hotel businesses, it is essential to thoroughly research the parameters of tourism resources as well as the target customer groups and potential customers attracted to the tourist destination From there, the specifications of the hotel should be determined when investing in construction and design to ensure relevance At the same time, the architectural planning and technical infrastructure of hotels at tourist sites also affect whether they enhance or diminish the value of tourism resources

Due to the quality demands of hotel products, the technical facilities of the hotel must also meet high standards The luxury of the interior furnishings is a reason for the high initial investment costs of hotel projects Additionally, there are other factors such

as initial costs for hotel infrastructure and significant land costs for hotel projects

The main product of a hotel is service, and this service can only be provided by hotel staff On the other hand, labor in hotels is highly specialized Working hours depend on the consumption time of guests, which is often 24 hours a day Therefore, a large amount of direct service labor is necessary in hotels This poses a significant challenge for hotel managers in balancing the relatively high labor costs with the quality

of hotel service, along with the difficulties in recruitment and resource allocation

economic law, and the psychology of human behavior

For example, the dependence on tourism resources, with cyclical fluctuations in weather and climate, creates changes according to specific rules in the value and appeal

4

of resources to tourists, which in turn causes fluctuations in hotel business, especially for hotels in beach or mountain tourist destinations Regardless of the laws that affect it, there are both negative and positive impacts on the business

2.3 Current hotel business situation in Vietnam

The hotel business is a high-revenue, high-profit industry, attracting a large number of investors to build and operate hotels This influx of investment could potentially lead to market saturation Moreover, a lack of focus on service quality can have a severe impact on the overall tourism market and accommodation services in particular

However, the growing demand for travel is driving an increasing need for accommodation This surge in travel and accommodation needs presents both opportunities and significant challenges for investors considering entering the hotel business

Therefore, before investing in the hotel industry today, it is crucial to grasp the current situation and conduct thorough research on business potential to develop a successful business strategy

Vietnam is a popular tourist destination, attracting tens of millions of visitors each year with its diverse range of tourist attractions, cultural experiences, and unique cuisine The abundance of both domestic and international tourists has led to the growth

of various accommodation, dining, and entertainment services

Diverse Hotel Market Segmentation:

With high demand comes a wide supply As tourist demand increases, many accommodations become overcrowded, and service quality may suffer

To cater to the diverse needs and budgets of tourists, various hotel segments have emerged Hotels are classified into different star ratings, architectural styles, and facilities based on their target customer segments

The demand for luxurious lifestyles among customers is on the rise, and they are willing to spend generously on travel Today's travelers tend to be modern with a mindset centered around enjoyment As their economic status improves, so does their

consumption of premium services They are not hesitant to spend large sums on high- quality hotel services

The opening up of the economy to foreign countries and increased connections with many nations has led to stronger exchanges and cooperation People are coming to Vietnam for work and short-term business trips, thus requiring accommodation in hotels With Vietnam being a country with many attractive tourist destinations, there is

a high possibility that visitors will bring their family and friends along for leisure travel Expanding the hotel business aims to meet the maximum demand of customers for accommodation and dining services, while simultaneously increasing competitive opportunities and enhancing service quality

Based on the two factors mentioned above, building and expanding hotels is a wise move as tourist demand increases and the proportion of foreign visitors to Vietnam also grows With numerous hotels being built and operating, customers have a wide range of choices They prioritize hotels with ample amenities and high-quality services Therefore, hotels have no choice but to compete with their rivals by enhancing service quality, customer care, and after-sales support This not only strengthens the brand in the market but also ensures the continued growth potential of the hotel business The collaboration with online travel agencies connects the hotel to a diverse global tourist market

The hotel business thrives when we effectively tap into customer sources and bring our products to them This is the mission of online travel agencies that connect hotels with customers It also serves as a powerful marketing tool for the hotel business The technological explosion enables us to reach millions of tourists daily With technology taking over, we don't have to brave the elements to order food anymore - just a few taps on our phones and it's on its way! And forget about waiting for travel shows on TV - now we can find all the info we need online Plus, booking a hotel room is a breeze these days Skip the hassle of third-party websites and book straight from the hotel's own site

Ill CURRENT STATUS OF HOTEL BUSINESS IN VIETNAM

3.1 Business overview

Muong Thanh Hanoi Hotel is strategically located at lot CC2, Bac Linh Dam urban area, Dai Kim ward, Hoang Mai district, in the heart of the southern development area of Hanoi capital As one of the largest hotels in the capital with a convenient location, designed near commercial centers and situated in the center of Bac Linh Dam area, Muong Thanh Hanoi Hotel is an ideal starting point for your trips or business in Hanoi From here, tourists can easily access the vibrant beauty of the city from every angle

Muong Thanh Hanoi Hotel is a 45-minute drive from Noi Bai International Airport and a 10-minute drive from the National Convention Center The hotel enjoys a prime location in the Linh Dam Lake - To Lich River - Hoang Mai District area, and is situated on Ring Road 3, connecting Hanoi city and Noi Bai International Airport, providing convenient access to the National Convention Center Muong Thanh Grand Hanoi Hotel is a harmonious blend of Northwest Vietnam's culture with the modern luxury of Europe This unique combination has created a modern Muong Thanh Hanoi that still retains a strong sense of national tradition right in the heart of Hanoi city

Muong Thanh Grand Hanoi Hotel was officially opened on October 10, 2009 As the first hotel in the Muong Thanh Hotel chain to achieve international 4-star standards,

it marked a strategic shift in the company's investment towards building and operating 4-5 star international standard hotels and resorts

The hotel is recognized by the Vietnam National Administration of Tourism with

a 4-star international hotel standard, with a total of 180 rooms, fully equipped with modern and luxurious amenities, conference rooms, a 3-story restaurant serving Asian and European cuisine, a unique and impressive bar and spa area Equipped with full luxury amenities and a modern meeting room system, it is always ready to serve guests with a dedicated and experienced staff In 2011, the hotel was honored to welcome delegations attending the 11th National Party Congress and received an award as the best-serving hotel among 4-5 star hotels serving the Congress In 2018, Muong Thanh Grand Hanoi was honored to receive the prestigious award for outstanding hotel by the Vietnam Hotel Association Muong Thanh Grand Hanoi received the award for "Hotel with the most customer service."

Accommodation is a fundamental need for both tourists and business travelers The hotel currently offers 182 four-star rooms, including 22 Suites (74m7?), apartments (125-140m?), 152 Classic Deluxe and Premium Deluxe rooms (37m7?), and 6 Superior rooms (35m?), all equipped with modern amenities and luxurious furnishings Designed within a spacious building with modern architecture, the rooms provide a comfortable, cozy, and elegant atmosphere Each room features a window with an outdoor view and

is fully equipped with amenities to ensure guests’ comfort and satisfaction during their stay

The hotel boasts three restaurants: Basil, Peppercorns, and Cilantro, each offering

a unique culinary experience These restaurants provide a vibrant and diverse dining atmosphere, offering guests not only delicious meals but also exciting cultural discoveries From traditional Vietnamese cuisine to European flavors and a fusion of Asian delicacies, there is something to satisfy every palate In addition to the three restaurants, the hotel also has a bar - YEN's Bar This bar combines European style with Eastern sophistication, offering a stylish and harmonious space

With a commitment to providing guests with comfort and convenience, the hotel offers a range of additional services, including conference and seminar room rentals; health care services such as Savasana Spa & Massage, Fitness Center, and indoor swimming pool; entertainment services; foreign exchange; 24-hour room service; laundry and dry cleaning; airline ticketing; limousine and car rental services; gift shop; all-inclusive tour services; office rental; birthday and wedding services; souvenir and jewelry shops; photocopying and secretarial services

3.2 Current status of business operations Muong Thanh Hotel

3.2.1 Current customer situation of Muong Thanh Hotel

The customer file of Muong Thanh Hotel mainly consists of local customers, domestic tourists, and international tourists with above-average incomes In particular, local customers usually use dining and supplementary services, while domestic and foreign tourists typically use most of the hotel's services

Muong Thanh Hotel has been operating for quite a long time, and the main market for the hotel is tourists from China and domestic tourists, with a center on

8

Chinese tourists traveling in Vietnam This is a relatively stable customer market that continues to grow year by year, bringing in high revenue for the hotel The generality of Chinese tourists travel individually or in groups with their families and do not spend much Business travelers account for a small proportion of the total number of guests at the hotel but tend to consume more and stay in VIP rooms In addition, the hotel also serves some guests from South Korea, Japan, and some European countries, but the number of guests is not significant Hanoi is the cultural, economic, political, and tourist center of the country, most tourists stay in Hanoi before visiting other destinations in Vietnam

Currently, the target customers that Muong Thanh Hotel is pointing to are middle-aged customers who live in urban areas and are concentrated in major cities They have a stable income and regularly travel for business, tourism, and relaxation In addition, Muong Thanh Hotel also provides many services such as conferences, weddings, package tours, and transportation for the Hanoi market because businesses, organizations, or families in the area have a high demand for additional hotel services 3.2.2 Business operations of Muong Thanh Hotel

As of 2024, the Muong Thanh Grand Hanoi Centre Hotel remains one of the prominent hotels in the heart of Hanoi, offering various services catering to business and leisure travelers The hotel provides amenities such as spacious meeting rooms, banquet facilities, and a spa and wellness center, making it a preferred choice for hosting events and conferences Its strategic location in central Hanoi also allows guests easy access to many cultural and tourist sites Operationally, Muong Thanh has maintained a strong focus on customer satisfaction, offering various services including free public parking, fitness facilities, and daily housekeeping Additionally, its meeting and banquet facilities continue to accommodate corporate events, weddings, and other large gatherings During its operation in the hotel service sector since 1993, Muong Thanh Hotel has established close relationships with customers, travel agencies, and other hotel companies in Hanoi and some neighboring provinces and cities Thanks to relationships, hotels can maintain business partnerships in welcoming and serving customers Hotel service quality is continuously improved, cost-saving measures are effective, and business efficiency is enhanced

3.3 Advantages and limitations

3.3.1 Advantages of Muong Thanh Grand Hà Nội:

Quiet Atmosphere and Convenient Location: Muong Thanh Grand Ha Ndi is

situated in the Bac Linh Dam urban area, approximately 7 km from the bustling city center This location provides a tranquil environment, ideal for guests seeking to escape the noise and chaos of downtown Hanoi The setting is particularly beneficial for business travelers and families looking for a relaxing getaway while still having access

to city attractions

Comprehensive and Modern Amenities: The hotel offers a wide range of modern facilities, including an indoor swimming pool, gym, spa, and massage services These amenities cater to guests looking for relaxation and rejuvenation during their stay Additionally, the spacious rooms are well-equipped, making them suitable for families and groups of various sizes

Friendly and Professional Staff: Guest feedback consistently highlights the professionalism and friendliness of the hotel staff The team is reported to be courteous, accommodating, and willing to assist guests with their needs, contributing to a welcoming atmosphere

Affordable Pricing: Muong Thanh Grand Ha N6i is recognized for its competitive pricing compared to similar hotels in the area This affordability, combined with the quality of service and amenities, makes it an attractive option for travelers 3.3.2 Disadvantages of Mwong Thanh Grand Ha Noi:

While the hotel’s location offers tranquility, being 7 km away from central Hanoi can pose challenges for guests wishing to explore major tourist attractions, restaurants, and shopping centers This distance may require additional travel time and costs, particularly during pea k hours

Inconsistent Service Quality: Some guests have reported inconsistencies in service quality, particularly during busy seasons Issues such as delays in check- in/check-out processes or service responsiveness can detract from the overall experience Cleaning and Maintenance Concerns: There have been complaints regarding the cleanliness and upkeep of certain rooms and amenities Ensuring that all rooms meet high standards of cleanliness and maintenance is crucial for guest satisfaction

10