Innisfree''''s products are alwaysfamous for the most nutrient-rich lines today.Competitors with innisfree mostly come from foreign brands such as: The FaceShop, The Body Shop, Etude House,
The Face Shop SWOT
The Face Shop's latest campaign
“Jiku Festival - Make the Earth Healthy”
From July 8th to July 28th (3 weeks), we're launching a campaign that aims to swap out environmentally harmful products and behaviors with eco-friendly alternatives By working together, we can safeguard our planet and make it a healthier home for all.
Participants completed 3 different missions in 3 weeks.
Message: Instead of plastic, make our planet healthier with eco bags.
I Time: 15/07/2022 - 21/07/2022 Message: Instead of disposable cups, make the earth healthier with tumblers.
Message: Instead of cars, we make the earth healthier by walking.
MARKETING STRATEGY
Objectives
-Increase visitor numbers to the website about 30%
Enhance the brand's visibility by 25% within the target demographic of 15-30 year-olds Strive for an exceptional customer satisfaction score, exceeding 90% positive ratings each month Focus on driving sales growth by increasing revenue from existing products by 20% while maintaining a healthy profit margin of 30% Additionally, aim to expand market share from 20% to 2.5%, solidifying the brand's position in the industry.
-increase 10% of new customer-increase retention rates of customers from 25% to 40%
Target market
- Vietnam (Population: 99.2M)- Location: Ho Chi Minh City
- Income: 4.5M - 8M (Average cost of cosmetics products for a month is 10% their monthly salary)
- Hobbies: Wearing makeup before going out, glowy skin is a hot trend in Asia, Vietnamese prefer Korean cosmetics.
- Education level: Graduated from high school and already had a job - Marital status: Students and married women
- Who they trust: People whom they know that already use the product, online feedbacks from previous customers, beauty bloggers,
- What they watch: Product reviews on social platforms: Facebook, Instagram, Youtube, TikTok, product advertisements,
The pursuit of beauty is a universal desire among women, transcending age groups Affordable and accessible beauty products cater to the financial constraints of individuals, promoting a culture of beauty awareness and self-understanding Recognizing the significance of beauty in their lives, women can harness its power to enhance their self-esteem and well-being.
Women residing in urban environments, particularly those in metropolitan hubs like Ho Chi Minh City, exhibit increased usage of cosmetics due to factors such as income levels, social interactions, and the desire for self-expression This specific demographic represents a significant market opportunity for Innisfree and other cosmetic brands, owing to their high disposable income and regular need for makeup products, including foundations, concealers, and powders.
Innisfree’s main target customers are young people who come from 16 to 30,which account for 45% in total (United Nation, Department of Economic and
Social Affairs in Vietnam, 2015) More specific, Innisfree divides into 2 main groups:
College students between the ages of 16 and 20 prioritize affordable yet high-quality cosmetics due to their financial limitations Their purchasing behavior is characterized by situational decision-making and constant shifts in preferences Despite facing time constraints, these students typically engage in a last-minute shopping frenzy during the holiday season Notably, they rarely shop alone, preferring to seek guidance and inspiration from peers.
Customers between the ages of 21 and 30 prioritize makeup due to their professional requirements However, their early career status and financial limitations lead them to seek high-quality, reasonably priced products Their shopping habits are characterized by a preference for mid-priced yet exceptional cosmetics that meet their aesthetic and budget needs.
+ The Mall Linger: they take time going through a store
+ Scavengers: these shoppers consider shopping as the combination between purchase and entertainment They tend to make numerous unplanned purchases.
Small cosmetics retailers and online stores often utilize social media to market their products These businesses are typically operated by individuals who import a wide range of goods from various countries, selling them at discounted prices The products offered by these retailers may be obscure or imported through personal networks However, the authenticity of these products is uncertain due to the lack of registration and potential mixing of genuine and counterfeit items This creates confusion for consumers, leaving them uncertain about the quality and authenticity of their purchases.
● In its 2,500 franchised stores across 61 countries, The Body Shop offers over 1200 products, including cosmetics and make-up
● Laneige: As one of the most luxurious cosmetic brands, Laneige focuses on professional, natural, and strong women
Etude House, established by Amore Pacific in 2005, has grown to over 200 global branches Upon entering the Vietnamese market, Etude House, alongside The Face Shop, The Body Shop, and Laneige, targeted middle and upper-income earners through its mass and premium brand positioning.
Innisfree is dedicated to sustainable beauty, taking daily actions to protect the environment The company prioritizes skin health while ensuring the quality and affordability of its products, which will continue to improve over time.
Consumer Insight
Innisfree's target audience consists of young women aged 16-30 who prioritize beauty and skincare Research indicates that within this demographic, sensitive and acne-prone skin types are prevalent The brand recognizes that while these individuals seek natural ingredients in their products, certain ingredients like lemon and tomato can be harsh on their skin Recognizing the importance of personalized recommendations, Innisfree observes that customers often rely on expert advice By delivering high-quality natural cosmetics that cater to their specific needs, Innisfree fosters customer loyalty, minimizing brand switching.
Brand positioning model
Innisfree, a leading natural cosmetics brand, believes that a harmonious relationship between nature and beauty is essential Guided by this philosophy, Innisfree harnesses the purest ingredients from nature to craft skincare and cosmetics that are both beneficial to consumers and respectful of the environment By embracing nature's bounties, Innisfree aims to provide products that promote well-being and preserve the delicate balance of our planet.
The Korean natural cosmetics market is highly competitive, with Innisfree facing direct rivals like The Face Shop, The Body Shop, and Laneige Indirect competitors include vegan products, handmade goods, and local brands that leverage natural ingredients, such as Cocoon.
Innisfree's target audience is mainly female from 16 to 30 years old.
Targeting high school and college students, commuters, and office workers, this article caters to individuals with an average income of $5 million residing in urban or metropolitan areas These individuals share a passion for mild Korean natural cosmetics and environmental consciousness.
Consumers care about the safety of both themselves and the environment.
They want a gentle product, extracted from natural ingredients, but the price must be affordable Above all, it should be a big and reputable brand, with official stores or websites.
Innisfree distinguishes itself with its comprehensive range of affordable, eco-conscious beauty products Their formulations are renowned for their gentleness and user-friendliness, catering to a diverse customer base through a wide selection of product categories Furthermore, sustainability permeates every aspect of Innisfree's operations, ensuring environmental responsibility The brand's long-standing reputation for excellence instills confidence in consumers, solidifying its position as a trusted provider of skincare solutions.
Embracing the philosophy of "Clean Island," Innisfree stands as a beacon of environmental stewardship in the skincare and cosmetics industry By prioritizing clean nature and healthy beauty, the brand advocates for preserving the planet and its resources, recognizing the interconnectedness of nature and human well-being.
Innisfree, established in 2000, pioneers Korea's natural skincare market Committed to environmental sustainability, the brand prioritizes natural ingredients and minimizes carbon emissions Innisfree's dedication extends to their packaging, with a bottle recycling campaign initiated in 2015 By 2015, they had collected and recycled over 9 million bottles solely within Korea, embodying their commitment to environmental preservation.
Innisfree's skincare line harnesses the pristine nature of Jeju Island, a UNESCO World Heritage Site boasting volcanic soil, fresh water, and an abundance of natural ingredients Jeju Island's volcanic clay, soybeans, camellia, barley, and green tea make up 80% of Innisfree's products, ensuring their natural and pure composition This commitment to natural ingredients provides skincare solutions that respect the skin's delicate balance while honoring the beauty of Jeju Island's unspoiled environment.
Growing from nature, innisfree also repays Mother Nature with the promise of: Keeping the environment green: contributing to reducing carbon emissions into the environment.
Natural ingredients: an average of 80% is extracted from nature in skin care products.
Charity: give at least 1% annual benefit to neighboring countries.
Strategies
Innisfree's strategic focus on product diversification manifests in a wide range of offerings with varying designs and pricing, catering to diverse consumer preferences In Vietnam, product costs range from 200,000 to 900,000 VND Leveraging the expertise of Amore Pacific's Technology Research Institute, Innisfree has introduced innovative technologies such as Fresh Green Tea Water 2.0 and biotechnology-converted ginseng These advancements have been integrated into product lines including the Green Tea Line, Volcanic Line, Line Bija, and Truecare Product Line, catering to various skincare needs.
Innisfree's distinct approach involves substantial investment in technological research to enhance its product offerings However, the foundation of its products remains rooted in the core ingredients derived from its exclusive line, Only Green Tea Line This line, with its four distinct variants, exemplifies Innisfree's adherence to a line-filling strategy, ensuring that all products align with the company's commitment to natural ingredients.
-Line filling: each product line of innisfree will have many different products that apply different uses.
For example: Green Tea Line products we have: Innisfree Green Tea Fresh, Innisfree Green Tea Balancing, Innisfree Green Tea Moisture, Innisfree The Green Tea Seed
With Skin care products, Innisfree focuses on pleasing customers with new makeup products that can satisfy the needs of many different customer groups.
In terms of product packaging, they always maintain the Innisfree characteristics, and they are always focused on the brand's 'green' product.
Their packaging design will usually follow these rules:
● The dominant green color helps people feel comfortable
● Minimalist design, slightly oriented towards close nature
● Usually emphasizes product or ingredient features
● Plastic bottles are easy to carry around, travel… avoid breakage.
When analyzing Innisfree's marketing strategy on pricing in the Marketing Mix 4P model, the brand used a Penetration Pricing Strategy.
Intrusive pricing is a way for businesses to get customers interested in a new product or service by offering it at a lower price than the market price at first.
Penetration pricing plays a crucial role in establishing new products and services in the market by lowering prices to increase accessibility and attract customers By offering a low starting price, businesses aim to penetrate the market, gain a significant customer base, and differentiate their offerings from competitors This strategy enables them to establish a foothold and build brand recognition, with the expectation that as the product or service gains traction and customers experience its value, price increases can be implemented gradually.
Market penetration pricing aims to attract new customers by offering introductory discounts or free services This strategy allows businesses to gain a larger market share and establish a loyal customer base Upon expiration of promotional pricing, companies typically revert to standard rates, hoping that customer satisfaction and acquired value will retain their patronage Examples of this approach include complimentary subscriptions offered by online news sites and free accounts provided by banks for a limited period.
First, Innisfree's cheapest product line will be advertised to raise people's awareness of the brand and draw customers' attention to low-priced products and average in the first 6 months.
Innisfree strategically aligns its product pricing to match the local market's average, catering to the needs of local consumers The company's offerings range from 150,000 VND to 880,000 VND, ensuring accessibility and affordability while meeting the expectations of the target market.
Concerning Innisfree's marketing strategy for the distribution system, this brand has built a wide distribution system in supermarkets, trade centers, and authentic stores.
Physical retail channels, such as kiosks and small cosmetic shops, play a crucial role in product promotion by providing customers with the opportunity to experience products firsthand through free samples These channels enable businesses to connect with a wider customer base, facilitating product awareness and driving sales momentum.
Counterfeit goods are a major concern for consumers, leading them to favor authorized distributors and reputable retail outlets over general retailers This preference contributes to approximately 20% of a product's market share originating from procurement channels Customers trust official sources and established distribution networks to provide genuine and reliable products, resulting in a higher proportion of sales being driven by these authorized channels.
To enhance brand recognition and accessibility, Innisfree strategically locates its stores within prominent shopping malls such as Vincom, Aeon Mall, and SC Vivocity These malls attract a large clientele, particularly young individuals and those seeking natural skincare products, aligning with Innisfree's target market This strategic placement enables Innisfree to connect with its desired audience effectively and establish its brand presence.
Innisfree, a popular skincare brand, strategically locates its stores near universities and high-traffic areas to maximize its reach This proximity to potential customers, particularly young individuals with a growing interest in personal care, is crucial Innisfree's natural product offerings cater to various skin types, aligning with the preferences of this demographic The brand's affordability further appeals to students, making it a highly accessible option.
In-store shopping remains a significant shopping channel, accounting for approximately 40% of purchases Customers prioritize the ability to physically examine products, seek personalized guidance from experts, and make more informed decisions.
commerce
Promotion Digital marketing
To enhance its customer reach, Innisfree should expand its advertising efforts on social media platforms Key channels for targeting millennials and beauty enthusiasts include Facebook, Instagram, Twitter, and YouTube While Facebook and Instagram offer established platforms for content sharing, emerging multimedia platforms such as TikTok and Pinterest are gaining momentum and should not be overlooked.
Innisfree leverages social media to connect with vast audiences through captivating content and establish meaningful relationships Social platforms enable direct communication, fostering customer loyalty and encouraging brand affinity Statistics reveal that 70% of consumers prefer brands that engage with them on social media Additionally, the company strategically partners with influencers, review groups, and beauty communities to tap into the power of word-of-mouth marketing, effectively reaching target demographics and building credibility.
Innisfree's lack of a dedicated brand representative in Vietnam hinders their connection with local customers, especially those not engaged with Korean culture Reusing Korean advertising may be ineffective due to potential differences in the Vietnamese market Moreover, Innisfree's limited investment in advertising in Vietnam affects their communication with customers and accessibility for both retail stores and the brand itself.
To boost sales, Innisfree should implement recurring incentive programs to attract customers seeking budget-friendly purchases Moreover, expanding its distribution channels to additional wholesalers and retailers necessitates the development of distinct incentive programs tailored to each tier to maintain appeal and profitability.
Innisfree fosters mutually beneficial collaborations with wholesalers and retailers Their partnership encompasses a range of promotional strategies, including complimentary product samples for purchases during special events (e.g., Valentine's Day, Tet), vouchers, and exclusive discounts for both new and existing customers Furthermore, Innisfree engages customers through both online and offline events, fostering a strong sense of community and brand loyalty.
TET PROMOTION PLAN
CAMPAIGN NAME “Xuân sang, có Innisfree là sang”
For those seeking a radiant complexion, especially during festive occasions like Tet, controlling facial oil is crucial A lightweight coating that effectively regulates oil production is an essential for a flawless and youthful appearance.
Innisfree, renowned for its oil-controlling cosmetics, offers not only exceptional powder products but also a wide range of makeup essentials The brand's commitment to natural ingredients ensures that its products are both effective and gentle on the skin.
“Tự tin da xinh – Lung linh đón Tết”
Innisfree, renowned for its nature-derived products, offers a comprehensive solution to various skin concerns From oily to sensitive skin, Innisfree's affordable yet effective range addresses a wide spectrum of skincare needs Its gentle and non-irritating formulations prioritize skin health and confidence Utilize Innisfree products to achieve a radiant and firm complexion, enabling you to embrace every moment with poise and assurance.
Message: With Innisfree you will no worry about your defect
For Innisfree's Marketing strategy on promotion mix, Innisfree invests in advertising campaigns using Influencer Marketing as well as deploys promotions.
With the proliferation of the internet and social media platforms, Influencer Marketing has emerged as a formidable marketing strategy extensively employed by renowned businesses and brands seeking to reach a vast pool of potential customers This highly effective form of marketing leverages the influence of popular individuals to promote products and services, thereby resonating with a broad audience.
Influencer Marketing will focus on identifying influential individuals for a group of potential customers and directing marketing activities around those influencers.
In their Influencer Marketing endeavors, businesses leverage the power of influential individuals known as Influencers to convey promotional messages to target audiences Influencers possess credibility and status that enable them to persuade consumers to consider the advertised products or services Innisfree, for instance, collaborated with key opinion leaders (KOLs) to raise awareness about their Tet campaign As part of the collaboration, Influencers received a pre-arranged commission for their participation in the campaign.
Innisfree employs a comprehensive multi-channel marketing approach to enhance brand visibility and engage target audiences By leveraging diverse platforms including fanpage and television advertising, PR campaigns, and YouTube video content, Innisfree effectively disseminates its brand message, capturing the attention of consumers and fostering brand recognition.
In addition to advertising efforts, Innisfree strategically employs various promotions to enhance customer engagement These include gift with purchase incentives, discounted product offerings, and bundled combos Notably, the "combo" strategy involves offering complementary product pairings, such as powder and lip balm or powder and sunscreen, at a more cost-effective price than individual purchases This approach not only encourages cross-selling but also provides value to customers seeking a comprehensive skincare routine.
In addition, customers who buy products with a bill of over 800,000 will receive a voucher worth 50,000 VND
Through advertising campaigns, promotions and sponsorship programs, scholarships and social activities, Innisfree has become a famous dairy brand, attracting many customers and being trusted by customers.
At the 2023 Tet campaign, Innisfree placed billboards at the point of sale as well as emailed customers about the campaign This increases sales as well as increases brand awareness.
Mini Game: Flip the picture is a logical and intellectual game with quite a long game time That will help retain customers to stay on the app, website, longer.
In addition, simple game rules are also a great advantage of the game.
Participants need to take turns flipping the cards to find 2 matching pictures.
To qualify for exclusive rewards, players can log in and embark on a thrilling journey of 20 rounds Upon successfully completing this challenge, they will be bestowed with a magnificent gift valued at 200,000 when making purchases exceeding 500,000 Alternatively, those who conquer 10 rounds will be rewarded with 100,000 vouchers applicable to purchases over 300,000, offering a substantial incentive for their efforts.
In addition, customers also get a free skin scan and consultation when they come to the store.
By introducing various levels and escalating difficulty, Innisfree engages players and sustains their interest throughout the gameplay Moreover, the seamless integration of product visuals enhances brand recognition, ensuring that Innisfree remains top-of-mind for consumers.
Innisfree's Flip Mini Game offers several advantages for driving sales Its ease of use allows for quick inventory management and the potential to offer as a gift to incentivize additional product purchases Moreover, the Mini Game provides a valuable opportunity for the brand to engage with existing customers, fostering loyalty and gratitude.
Through that, you can attract new customers who are their friends.
Create new content for fanpage: A Mini Game will make the content of Fanpage more diverse and attractive, and also help users feel happier and more excited.
No-sebum moisture powder + Innisfree tewy Tint + Innisfree Airy eye shadow:
Innisfree real skin squeeze + Innisfree tone up - 600.000VND
Innisfree Green tea hydrating amino acid mild cica green tea dau Pricing:
Brightening Pore Facial Cleanser + Green Tea Seed Serum After cleansing + Jeju Root Energy Mask / My Real Squeeze Mask / Skin Clinic Mask + Tone Up Watering Sunscreen SPF 50+ PA++++ Pricing: 629.000
Indulge in Innisfree's skincare essentials with this tantalizing bundle The Green Tea Hydrating Amino Acid Cleansing Foam gently cleanses, while the Green Tea Seed Serum minisize provides intense hydration Protect your skin with the Intensive Triple-shield Sunscreen SPF50+ PA++++, and revitalize it with the Jeju Root Energy Mask Experience the refreshing power of the My Real Squeeze Mask, crafted with natural Jeju fruit juices Complete your skincare routine with the Skin Clinic Mask for targeted nourishment This bundle, priced at 629.000, offers an exceptional value for achieving a radiant and healthy complexion.
Social media, including platforms like Facebook, Instagram, YouTube, and websites, has become a crucial channel for product promotion, particularly during the Tet holiday season Its widespread reach and popularity make it an effective tool for reaching target audiences, showcasing brands, and generating product interest By utilizing social media's capabilities, businesses can effectively promote their products through targeted advertising, engaging content, and promotional videos, maximizing brand visibility and driving sales during the holiday period.
YouTube advertising is projected to gain traction during Tet, the Vietnamese Lunar New Year Promotional videos targeting Tet-related purchases (e.g., clothing, appliances, gifts, cosmetics) will resonate with consumers actively searching for such items on platforms like Google and Facebook By leveraging insights into consumer needs derived from search behavior, advertisers can effectively capture attention and drive brand awareness during this key shopping period.
Facebook's accessibility has expanded across age groups due to technological advancements, providing businesses with exceptional opportunities for targeted advertising and product sales In Vietnam, with over 60 million users, Facebook penetrates more than two-thirds of the population Its popularity continues to soar, with users spending an average of two hours daily on the platform The abundance of diverse content has contributed to its widespread appeal.
Google Ads: Google is regarded as the undisputed leader in online advertising since it is the most well-known and frequently used search engine in the world.
Google offers advertisers an unparalleled reach to a vast audience actively searching for products and services With over 3.5 billion daily search queries, Google connects brands with highly engaged potential customers, enabling them to drive conversions and achieve marketing success.
22/11/2022-02/12/2022 duration 10 days
What to do: Run short video ads (10-20 seconds) on main fanpage on Facebook, introduce the coming minigame to Facebook users,
Purpose: Spread the Innisfree’ Tet Campaign to consumers
Measurement: The average number of visitors per day is approximately 72 thousand.
02/12/2022-2/1/2023 duration 30 days
What to do: Run minigame and share all over Facebook, release Tet TVC
Purpose: Raise brand awareness, make it easier for customers to think of the brand when purchasing Tet products at the point of sale
Measurement: The average number of visitors per day is approximately 100 thousand.
3/1/2022- 20/1/2023 duration 17 days
Communication
What to do: Print Ads in a large and well-known magazine like “Vietnamese
Women” (Phụ nữ Việt Nam)
Purpose: Spread the campaign to other customers that not in the target market Measurement: Reach approximately 4000 readers all over Vietnam
Print Ads costs total: 50.000.000 VND b Billboards:
What to do: Display on the Billboard at the largest markets of each city
- HCMC: 2 Billboards - Hanoi: 1 Billboards - Da Nang: 1 Billboards
Quantity Cost per month (VND) Duration
Brand: InnisfreeDeadline send plan: 7/8/2022
INFORMATION 1 Brand background
Innisfree, the Korean skincare brand, embodies the essence of nature, drawing inspiration from the pristine Jeju Island Adhering to the slogan "Natural Benefits from JEJU island," Innisfree's mission is to provide skincare solutions enriched with the island's natural bounty With a focus on harnessing the island's unique ecosystem, Innisfree strives to bring healthy beauty to its users, blending nature's wisdom with innovative skincare technology This dedication to preserving Jeju Island's natural resources and promoting eco-friendly practices aligns with Innisfree's commitment to sustainability.
- Brand strategy: Do things for others and serve people in their unique way.
- Brand vision: Innisfree strives for “smart consumption” by providing high-quality products at reasonable prices with concern and responsibility towards nature.
-Limit choice of outlet, requiring -Consumer effort when buying, -Horizontal channel conflict -Multiple channel conflict.
-Do not have its own brand representative in VietNam.
OBJECTIVE
- Improve customer experience through personalized promotions with rate 90% excellent
- Improving SEO rankings, top 10 SEO - Increasing your followers on social media 10%
- Educating customers about ethical consumption
- Increase Customer Loyalty and Retention 25%-40%
- Increase brand awareness more than 20%
TARGET AUDIENCE + Demographics
●Age: Between 20 and 35 years of age.
●Income: middle and upper middle class + Geographics
●City: Everywhere in Vietnam, but mostly in big cities + Psychographics
●Attitudes: Love to use natural product + Behaviour:
●Problems: acne skin, oily skin, tanned skin
●Purchasing style: card payment, cash
●Media consumption: Usually IV KEY RESULTS
- CVR - CLTV - Discount rate - Channel ROI - Time to purchase - RPV
- WTS - Leads - Page view - Returning visitor
THE CHALLENGES OF THE BRIEF
After analyzing the Innisfree brand, we can comment as follows:
Tet is a season with many competing brands.
Fierce competition with other brands such as The Face Shop,
There are still a few products that are not as effective as advertised.
- Support promotions and stimulate purchases.
Average area: 50m2 The store includes a system of shelves, display cabinets placed close to the wall.
The cabinets and stalls are designed in a multi-tiered design and the shelves are lined up side by side to create an uncluttered feeling.
To enhance customer engagement, the store's central space will feature three dedicated stalls showcasing top-selling cosmetics The stall situated near the entrance will exclusively display promotional items, while powder-based products will be strategically placed for easy accessibility and purchase This tailored setup ensures that customers can effortlessly browse and acquire desired cosmetics upon entering the store.
Featuring a towering presence at 155cm, these versatile shelves boast multiple tiers to cater to customers' visual preferences Meticulously organized, the store showcases products meticulously grouped by distinct characteristics, ensuring effortless navigation and catering to specific skincare needs such as oily or dry skin.
Each store shelf comprises four compartments, each conveniently designed to accommodate three items for effortless product retrieval To enhance organization, items with similar functionality are grouped together within each compartment For instance, a compartment may feature makeup remover oil, deep cleansing face wash, and a skin care essence set, while another compartment may cater to oil control with products like compressed oil-control powder, oil-control & moisturizing powder, and powder-based oil-control powder This strategic arrangement empowers customers to quickly locate the products they seek.
Write master and detailed plan Set timelines
Script writing for TVC Contact Actors, KOLs, Ekip Conducted TVC shooting and editing
30/8/2022 12/9/2022 14 Promotion for consumer Create promotional combos
Design and print POSMs Allocate the quantity of goods to the stores
Program script writing Set the rules of the game Prepare the prizes Write content and design images for minigames
Design images for promotional combos and gifts
4/10/2022 10/10/2022 7 Billboard Write content and design image
Contact billboard rental locations Printed billbroad
Prepare briefs Contact online media:
Kenh14 Songdepvn.vn Zingnew Blog https://giangoi.com/blog/ https://hanagianganhs.blogspot.co
Write content for prited ads Design image for printed ads
Facebook Ads, Tiktok Ads, Google Ads
Prepare 5s, 15s video ads Prepare promotional posts Design advertising images
Social Media: Facebook, Youtube, Tiktok
Prepare content for the post Design images for posts Prepare short videos Contact and work with KOLs
Build micrositeInterface and visual design
E-commerce site: Shopee, Lazada, Tiki, Tiktok shop
Contact Shopee, Lazada, Tiki, Tiktok shop
Visual design for ecommerce Create discount and gift policies
Official sale of promotional combos
Apply gift programs Monitor the effectiveness of sales promotion
Distributing prizes to stores Launch the minigame program
Display POSM Place goods on shelves as planned
Publication of billboards at rented locations
Monitor the status of billboards during runtime
Publication of content in online media:
Kenh14 Songdepvn.vn Zingnew Blog https://giangoi.com/blog/ https://hanagianganhs.blogspot.co m/
22/11/2022 1/1/2023 38 Prined ads Distribution to all retail shop
Take photos or record a video of a product and post it on TikTok with hashtags relate to the brand
27/12/2022 30/12/2022 3 Góc của Rư Record a video using the product and review, Talk about the product and post it on TikTok with hashtags
Take photos with the product then post it on Facebook
Livestream using the product and introduce it to Facebook users
Run targeted ads Monitor the effectiveness of advertising
Monitor campaign metrics and make timely contingency plans
Run video ads Introduce the coming minigame
Run minigame and share all over Facebook, release Tet TVC
Publish the minigame results, award prizes for winners
Run video ads (10-20 seconds) on the homepage of Youtube,
Run video ads (10-20 seconds) right after users access TikTok
Social Media: Facebook, Youtube, Tiktok
Announcement of the program officially begins
Post platform-appropriate content Post campaign content Broadcast TVC Update information continuously throughout the campaign
KOLs post to promote the campaign
Announcement of the campaign's microsite
Organize interactive activities on microsite
Official sale of Innisfree product combos