tiểu luận vnpay vnshop sàn tmđt anticovi 19

Smart Warehouse & Fulfillment Online Sales Channel Online sales vehicle which has unique access to over 10+ MILLION MOBILE BANKING APP USERS.. VNSHOP offers unique access to alternative

PARTNERSHIP PROPOSAL Price stabilization E- commerce

AGENDA

ABOUT VNLIFE

ABOUT VNLIFE 4

Digital Payment

Solution

The country’s LARGEST PAYMENT

PLATFORM with comprehensive relationship

with banks through

multiple services such as SMS Banking,

Mobile

Banking, Bill Payment, VNPAY-QR , etc

Smart Warehouse &

Fulfillment

Online Sales Channel

Online sales vehicle which has unique access to over

10+ MILLION MOBILE BANKING APP USERS VNSHOP

offers unique access to alternative Online salechannel with ability to target affluent customers

Others

Strong capability in fulfillment for

brands/manufacturers, retail chains;

operations technologies and same day

delivery in

second-tier city WITH LOWER COST

Leading OTA space with diversified distribution channels and Flexible omni-channel modules that can be INTEGRATED WITH EXISTING IN-HOUSE ERP SYSTEM

Vn Travel

Mobile Top-up Bill Payment Air Ticket

to over 10m Active Mobile Banking Users

5

Hotel Booking

QR Code

Insurance Shuttle Bus Ticket

Train Ticket

& other 4 banks going to launch

5

VNSHOP’S SALES CHANNEL

VNSHOP – Unique Online Sales Channel 8

BRANDS/

Bank apps

VnShop Platforms (website, app)

Affiliate apps

VNSHOP ON MOBILE BANKING APPS

VNSHOP IS ALREADY ON APP OF SOME TOP BANKS

BANKS IN PIPELINES

Note: On Agribank app, VnShop is called

“Online Shopping”

9

VNSHOP’S OWNED PLATFORMS (website +

WHAT MAKES VNSHOP DIFFERENT?

Unique Access to Valued Banked Customers

Strong Customer Profile

Customer Size

❖ Medium to high income; willing and ready

to ❖ 10 active million bank users on app pay for purchase

11

❖ Target to reach 20 million users by 2020

on all platforms (bank app, owned

E BANKI NG

❖ Familiar with using technology and shopping

online

Clear Identification

❖ Customers identified with information about age, gender, income, location, purchase behavior, income, etc.

❖ Verified information helps increase success

rate and minimize goods to be returned

Well Targeted Customers

❖ Deep understanding about customer

purchase habit based on historical info

❖ Right marketing strategy to right customers

Smart Logistics & Fulfilment Solutions by Eton 13

Strong capability

to handle complex and diverse goods

Ability to meet customers'

business expansion

need s

FULFILLME NT

Smart goods management by serial number, expiry date, location access

Large and convenient

warehouses in Hanoi, HCMC,

Binh Duong and Da Nang

Eton - Building Capacity at Strategic Locations Nationwide

Automation Through Software for Scalability Eton’s Fulfilment Centers

► Increase accuracy through software validation & reconciliation

Dynamic Solution Engineering

batch,

expiry or non-expiry, etc

► Module-based process design with tasks are divided into the smallest

possible

units of progress

► Consultancy on client’s operations to integrate and transition to eton’s

network

Optimization The Physical Warehouse

► Storage capacity coefficient m3/ m2 is 2X higher than market

► Eliminate warehouse within warehouse model to eliminate clients’ fixed

cost while

increase capacity agility

► Integrate volume from many clients to flatten demand curve, hence reduce

peak

seasonality pressure

HN 10,000 cbm

Thanh Hoa 10,000 cbm

Current FCs Future FCs

Binh Duong 30,000 cbm

Long An 30,000 cbm

Can Tho 20,000 cbm

Hai Phong 30,000 cbm

Da Nang 18,000 cbm

Binh Dinh

10,000 cbm

Khanh Hoa 10,000 cbm

Dong Nai 50,000 cbm

HCMC 22,000 cbm

PARTNERSHIP

PARTNERSHIP STRUCTURE 16

SELF-MANAGED SALES ON VNSHOP

Partners to decide price for products

and promotions

SALES THROUGH VNSHOP

VnShop to decide price for products

and promotions

PROPOSED PARTNERSHIP

STRUCTURE

Party in charge Self-managed sales on VnShop

Sales through VnShop

17

Product Listing Partner

Inventory Management Partner

Price & Promotion Management Partner

Payment Mostly fixed payment cycle Based on contract with limit, credit

term

Sàn hàng hóa chống hoảng

loạn mùa COVID

Campaign timeline

Mass market lunch Seedin the market Targeted engagement

Re-entry into mass market

spread awareness to specialist networks

Target segment targeting to shift towards quality acquisitions

Leverage on 3h shipping, cold-storage shipment and Discount

Launch 10/4- 24/4

Market engagement (24/4- 6/5)

Qualitative growth (May- June)

Maintenance (June)

CSR E-commerce (July- December)

Marketing roadmap

Mass market launch 20

EXAMPLE SCREENS

Website

EXAMPLE SCREENS

Apps

EXAMPLE SCREENS

Fanpages

EXAMPLE SCREENS

Catalogue

Promotion

Seeding the market

24/4- 6/5

Amplificatio n

Targeted engagement

(May- June)

Acceleration

Re-entry into mass market (July- December)

Evolution

Launch messaging will focus on positioning Kido and

Vnshop as a price stabilization E-commerce.

Core message:

“Chống hoảng loạn mùa COVID”

Tactical messaging:

“Bình ổn giá mùa COVID”

Targeted ads on:

24/4- 6/5

Amplificatio n

Targeted engagement

(May- June)

Acceleration

Re-entry into mass market (July- December)

Evolution

Demand change during

pandemic, and will not

change back afterwards.

Search will be an ongoing optimization process to drive digital acquisitions.

Targeted

28Proposed category

Fresh: hoa quả Rice

04 Convenient ●● Work from home tool: Web cam, microphone,

Coffee

Partner

01 Mass communication ● CSR communication

02 Revenue ● New revenue stream

03 Clearance ● Inventory clearance

How to

LIFE VNLIFE CORPORATION JOINT STOCK COMPANY

Head Office: Level 5, 22 Lang Ha, Dong Da District, Ha Noi,

VietnamTel: +84 24 35 992 992 - Fax: +84 24 3776 4666 Email: info@vnlife.vn