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Trang 1The participants of this research project were categorized into two groups: 100 first-year female students and 100 male freshmen coming from ISBA of Banking Academy As expected, the acquired results fully reflect the differences between ISBA freshmen's preference on shoes of both mentioned groups
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Figure 1: Popular shoe brands that ISBA freshmen liked
As can be seen in Figure 1, the highest percentage of male freshmen choosing the Vans brand was 39 out of 100 participants surveyed On the other hand, the number of females in the same school who liked the Nike brand was the highest at 24%
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Figure 3: The frequency of buying shoes among ISBA freshmen in both genders
Looking at Figure 3, we can see that the highest frequency of shoe purchases by freshmen
in ISBA was between 4 and 6 months of both genders at 32% for females and 42% for males
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Figure 4: The motivating factors that affect their choice of brand shoes
Trang 3As shown in Figure 4, first-year female students often chose price and design as the important factors for their purchase of shoes, with 36% and 41% of female students choosing price and design, respectively However, for men, it was different when the majority of first-year male students chose design, accounting for 50 out of 100 freshmen participating in the survey
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Figure 5: The amount of money a freshman in ISBA spent on their shoes
In Figure 5, we can see the amount of money that freshmen in both genders purchased for a pair of shoes was quite similar Going into detail, almost all in both sexes, spent from 1 to 2 million on a pair of shoes with nearly 70% of females and 60% of males
Trang 4Retail sore in authorized Supermarket Via online
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Figure 6: The place where ISBA freshmen bought their brand of shoes
Looking at Figure 6, most freshmen of both sexes choose an authorized retailer and bought online Among male freshmen, we see that they choose to buy at an authorized retail store the highest at 53%, and only 46% for women In addition, the number of first-year students choosing to buy online was also very high, 41out of100 among female students and 27 out of 100 among male students