Tiếng anh chuyên ngành 2 đề tài trade fairs

They are usually held over a period of several days and can take place in a convention center orexhibition hall.Trade fair is an important part of companies'''' marketing, networking and bu

TRƯỜNG ĐẠI HỌC THƯƠNG MẠIKHOA KHÁCH SẠN – DU LỊCH

BÀI THẢO LUẬN

HỌC PHẦN: TIẾNG ANH CHUYÊN NGÀNH 2

STT

37 Nguyễn Thị Ngần 20D250035 Advantages of Trade

Thảo luận đề tài, lên dàn ý cho đề tài

III Nội dung công việc

1 Thời gian: 08/04/2023 2 Địa điểm: Google Meet 3 Nhiệm vụ chung của cả nhóm:

Tóm tắt sơ bộ về lý thuyết thảo luận, phân chia công việc từng thành viên, lên outline

IV Đánh giá chung

Nhóm làm việc tốt, nhiệt tình, nghiêm túc

Nhóm trưởng

Hoàng Minh Nguyệt

CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM

Thảo luận chỉnh sửa bản Word, PP + Duyệt thuyết trình

III Nội dung công việc

1 Thời gian: 07/05/2023 2 Địa điểm: Google Meet 3 Nhiệm vụ chung của cả nhóm:

Thảo luận chỉnh sửa lại bản Word, PP của nhóm lần cuối Từng thành viên thuyết trình thử => Duyệt thuyết trình cả nhóm

IV Đánh giá chung

Các thành viên tham gia đầy đủ Nhóm làm việc tốt, nhiệt tình, nghiêm túc

Nhóm trưởng

Hoàng Minh Nguyệt

Mục Lục

1 Introduction 1

2 Trade fairs 2

2.1 Definition 2

2.2 Meaning of trade fairs 2

2.3 Advantages of trade fairs 2

2.4 Disadvantages of trade fairs 4

2.5 Preparing for a trade fair 6

3 Conclusion 8

1 Introduction

With the period of economic integration, businesses are increasingly competing fiercely to stand firmly in the business market, constantly following the times to improve product quality and bring their brands to many places Among the types of trade, the most effective way to promote products - services - brands is to participate in trade fairs and exhibitions from domestic to international.

Trade fairs are always the most effective way to promote products to brands When participating in trade fairs, businesses will bring product and service information directly to customers and also receive quick feedback Moreover, this is also a meeting place, cultural exchange, experience in attracting & taking care of customers, learning many new things from businesses from many different places.

2 Trade fairs

2.1 Definition

A trade fair is an event in which firms belonging to the same industry present their products and services in a defined setting to prospective clients, end-users, retailers, wholesalers, and distributors Some trade fairs have a massive audience as they can attract visitors and participants from every nook and corner of the world.

2.2 Meaning of trade fairs

Trade fair is an event where companies in a particular industry or sector come together to showcase and promote their products, services, or technology They are usually held over a period of several days and can take place in a convention center or

exhibition hall.

Trade fair is an important part of companies' marketing, networking and business development strategies.

- At these events, businesses can showcase and promote their products and

services to professionals, such as business owners, agents, buyers, and industry experts, who gather information.

- Trade fairs provide an opportunity for businesses to connect, create partnerships, and find potential customers.

In addition, a trade fair is also a place for customers, partners and investors to get more information, access a wide selection of products, learn about the latest products and update information about the industry's market that business.

Trade fair is commonly also known as: Trade show; Expo; Trade exhibition

2.3 Advantages of trade fairs

Helps to create a lasting impression: The first benefit of trade fairs is that they help to create a lasting impression with the participants about the brand image, quality products, and services of the company Here, staff wear the company's uniform to stand and talk to customers about the company's products The stall is beautifully decorated with a vivid display and attractive freebies, which is one way to let potential customers know your brand.

The best place to launch new products or services: The second benefit of a trade fair is that it is the best place to launch new products or services The exhibition attracts thousands of people, including existing customers, potential customers, and suppliers Thus, the trade fair is an opportunity to approach and interact with

customers, providing video presentations, product demonstrations, free trials, and free samples to attract potential customers.

It is a place for companies to interact and connect: The third benefit of a trade fair is that it is a place for companies to interact and connect Not only is it a place to introduce products and services, but it is also a convergence of many different ideas, from competitors in the same industry to potential partners in different fields Each business has different business philosophies and promotional campaigns, and through sharing, the companies will have the opportunity to consult and select the right ideas for them In addition to exchanging professional knowledge, businesses can exchange contact information to expand cooperation relationships in the future.

Direct sales opportunities: One of the most significant advantages of trade fairs is the direct sales opportunities they provide Trade fairs are typically attended by a large number of potential customers who are interested in the products or services on display This creates a prime opportunity for businesses to make direct sales and generate revenue.

Trade fairs provide a unique opportunity for businesses to interact with customers face-to-face and showcase their products or services in person This allows businesses to highlight the features and benefits of their products or services, answer questions, and address any concerns potential customers may have The personal interaction with customers can be an effective way to build relationships and establish trust, which can lead to increased sales and repeat business.

Cost-effective networking: Another advantage of trade fairs is the cost-effective networking opportunities they provide Trade fairs bring together businesses from various industries, creating a prime opportunity for businesses to network with potential partners, suppliers, and customers.

Trade fairs provide a platform for businesses to showcase their products or services to a wider audience, which can help them to attract new customers and generate new leads At the same time, businesses can also learn about new products and trends in their industry, which can help them to stay ahead of the competition.

The networking opportunities provided by trade fairs are particularly beneficial for small and medium-sized businesses that may not have the marketing budget to compete with larger companies in traditional advertising and marketing channels By attending trade fairs, these businesses can build relationships and establish a network of contacts, which can help them to grow their business

Levels the marketing field: Trade fairs also level the marketing field for businesses of all sizes Trade fairs provide a platform for small and medium-sized businesses to showcase their products and services alongside larger, more established

companies This means that smaller businesses can compete on an equal footing with larger companies, giving them a chance to showcase their products and services to a wider audience.

This is particularly important for startups and smaller businesses that may not have the marketing budget to compete with larger companies in traditional advertising and marketing channels By attending trade fairs, these businesses can gain exposure and attract new customers, which can help them to grow their business.

In addition to leveling the playing field for businesses of all sizes, trade fairs also provide an opportunity for businesses to differentiate themselves from their competitors By showcasing their products and services in person, businesses can highlight their unique features and benefits, which can help them to stand out in a crowded marketplace.

2.4 Disadvantages of trade fairs

Although trade fairs can bring many benefits, there are also some disadvantages as follows:

Expensive organization costs: To participate in a trade fair, businesses have to

spend a lot of money on renting booths, decoration, design, advertising and hiring staff Depending on the complexity of the design and the materials used, stand design and construction costs can vary greatly To make your presence felt at the trade fair, need to have eye-catching marketing and promotional materials such as brochures, flyers, samples, and giveaways These materials can be expensive to produce, especially if you need to print them in large quantities May need to hire additional staff to help with the setup and management of booth during the fair In addition, you will need to pay for the wages of existing staff who are attending the trade fair.

Fierce competition: Trade fairs can gather many businesses operating in the same field, leading to fierce competition This is especially difficult for small businesses because they do not have the resources to compete with larger competitors Fierce competition can have several disadvantages, including:

- Price Wars: Companies try to offer lower prices than their competitors This can lead to a decrease in profit margins and can make it difficult for businesses to sustain their operations over the long term.

- Reduced Innovation: In a fiercely competitive market, companies often focus on copying their competitors rather than pursuing innovation This leads to a lack of new products and services, which can ultimately lead to decreased customer demand.

- Customer Confusion: Because similar products with different features flood the market, this can make it difficult for consumers to make informed purchasing decisions and can lead to a decline in brand loyalty.

Limited time: Another disadvantage of a trade fair is that usually only last a few days, which can limit the time that businesses have to introduce their products and services Limited time can pose several disadvantages, such as: Missed opportunities, incomplete display, reduced networking, high stress

- Missed opportunities: Limited time at a trade fair means that businesses may not have enough time to interact with all potential customers or partners, leading to missed opportunities for sales or partnerships.

- Incomplete display: Limited time also means that businesses may not be able to display all their products or services, which could lead to an incomplete representation of their brand and offerings.

- Reduced networking: Trade fairs provide an opportunity for businesses to network with other exhibitors and industry experts, but limited time could reduce the effectiveness of this networking opportunity.

- High stress: Trade fairs often involve a lot of planning and preparation, and limited time can increase stress levels for businesses as they try to make the most of their participation.

Lack of organization skills: Some trade fairs may not be well-organized, thereby reducing the effectiveness of the event and not meeting the promotional goals of participating companies Here are some specific disadvantages:

- Missed deadlines: Without strong organizational skills, it is more likely that deadlines will be missed, potentially resulting in delays, added costs, and lost opportunities.

- Poor display presentation: If an exhibitor lacks organizational skills, the display may be poorly designed, cluttered, or confusing, leading to a potential loss of interest from attendees.

- Missed contacts: Without organizational skills, exhibitors may fail to keep track of important contacts and follow-up opportunities, leading to a potential loss of business or partnerships.

- Wasted resources: Trade fairs are often expensive, requiring a significant investment of time, money, and resources Lacking organizational skills could result in a waste of resources and missed opportunities for return on investment.

- Negative brand image: Ultimately, if an exhibitor lacks organizational skills and fails to successfully execute a trade fair strategy, their brand image may suffer.

Attendees may view the company as disorganized, unprofessional, and unreliable, potentially leading to a loss of trust and future business.

Inefficiency in promoting products: Some companies may not be able to effectively promote their products at a trade fair due to the large number of attendees and the lack of focus on their products There are several disadvantages of inefficiency in promoting products:

- Reduced sales: When products are not effectively promoted, potential customers may not be aware of them, leading to lower sales and ultimately reduced revenue.

- Missed opportunities: Advertising and marketing campaigns that are not efficiently targeted or focused may fail to reach the audience that could benefit from or be interested in the product.

- Waste of resources: Inefficient promotion can also result in wasted resources, such as marketing spend that fails to generate a return on investment This can be particularly damaging for small businesses with limited budgets.

- Damaged brand image: Poorly executed promotion can damage the brand image, resulting in a negative perception by customers and competitors It can be difficult and costly to rectify a damaged brand image, and it may take some time to regain trust and credibility.

2.5 Preparing for a trade fair

Set measurable goals: Measurement is the foundation of commerce, science, technology and quantitative research in many fields.

The measurement objective in trade fairs is to determine and compare the profit earned, product development potential, and product popularity in the business compared to competitors participating at the fair Through measurable results, it will help companies and businesses to have a strategy to develop new products.

Set specific goals: Set clear and specific goals: find potential suppliers and customers; demonstration of the products you want to advertise; customer's attitude towards the company's products (customers like, interested or not).

Publicize the event and your involvement: Before the trade fair, the business needs to publicize the event and advertise the event, your business's participation when participating in the fair.

Publicly advertising the fair on the media will attract new investors, attract many customers, especially new customer groups.

Besides, the participation of the business helps more people know about your business, introduces suppliers, customers, competitors to know about your products.