Sabeco báo cáo tổng quan

1.1 About the companyCompany name: Saigon Beer – Alcohol – Beverage Corporation – SABECO HQ: 6 Hai Ba Trung street, Ben Nghe ward, District 1, HCM citySaigon Beer is occupying the leadin

1.1 About the company

Company name: Saigon Beer – Alcohol – Beverage Corporation – SABECO

HQ: 6 Hai Ba Trung street, Ben Nghe ward, District 1, HCM city

Saigon Beer is occupying the leading position in the Vietnamese beer industry and has been honored to

be recognized as a National Brand for 5 consecutive times Saigon Beer is also proud to become the 351st member at Berlin Beer Academy - one of the cradles of global beer culture

1.2 History

Before 1975

In 1875, Victor Larue, a Frenchman in Indochina, established a small brewery in Saigon

In 1910, the workshop developed into a complete factory, producing beer, soft drinks and ice From 1977-1988

From 1988 to 1993

1989-1993: Products of Saigon Beer Company have been present in Japan, Australia, USA, EU, Singapore, Hong Kong

From 1994 to 1998

1994-1998: Sales system reached 31 branches across the country

1996: Received a new member of Binh Tay Liquor Company

1996- 1998: Established joint companies to produce Saigon Beer with members: Phu Yen Brewery, Can Tho Brewery

From 1999 to 2002

In 2000, Saigon Beer Company was the first beer producer in Vietnam to reach and exceed the output milestone of 200 million liters per year

Established associates in beer production: Soc Trang Beer Company (2001), Henninger Brewery, Huong Sen Brewery, Can Tho Beer Joint Venture Company (2002), Ha Tinh Brewery

From 2002 to present

In 2003, Saigon Beer-Alcohol-NGK Corporation (SABECO) was established on the basis of Saigon Beer Company and received new members namely Binh Tay Liquor Company, Chuong Duong Beverage Company, Phu Tho Glass Machine and Saigon Beer-Alcohol-NGK Trading Service Company

Sabeco has produced more than 403 million liters of beer of all kinds, including 268 million liters of beer produced at the headquarters of Saigon Beer Company The rest is processed at 10 local breweries SABECO officially inaugurated Saigon - Cu Chi Brewery, which was considered the most modern in Southeast Asia at that time In the same year, SABECO was honored to receive the title of Labor Hero in the innovation period

a Vision

Vision to 2025: Developing SABECO into a leading beverage industry group in Vietnam, with a regional and international position

b Mission

Contributing to the development of Vietnam's beverage industry on a global level

Promote the culinary culture of the Vietnamese people

Enhancing quality of life through the provision of high quality, safe and nutritious beverage products Bring practical benefits to shareholders, customers, partners, employees and society

Satisfy and satisfy beverage demand according to international food safety and hygiene standards “Food hygiene and safety and environmental protection”

Fully fulfill obligations to the State on the basis of business transparency

Actively participate in community activities

Ensure development towards international integration

2 Product profolio

2.1 Beer

2.1.1 Beer 333 Export

• Message: “333 – The world is getting more and more popular”

• Product category: 333 Beer • Ingredients: Water, barley malt, cereals, hops

everyone to enjoy

• Packaging: Packed in aluminum cans, 330ml/can, 24 cans/carton

• Instructions for use: Taste better when drinking cold, best at 10-15 degrees C

• Storage instructions: Store in a cool and dry place ▪

Avoid direct exposure to heat or sunlight

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Market: Produced and distributed widely throughout the country

2.1.2 Beer Saigon Lager

• Product category: Lager beer

• Ingredients: Water, barley malt, cereals, hops

• Concentration: 4.3% ABV

• Strong, refreshing beer flavor, best enjoyed when chilled in 10 - 12 degrees Celsius Saigon Lager does not cause dehydration or headache after drinking, the alcohol content is light at 4.3%

• Instructions for use: Better when drinking cold, best at 10-15 degrees C

• Packaging:

Packed in aluminum cans, 330ml/can, 24 cans/carton

▪

Packed in 450ml and 355ml brown glass bottles, 20 bottles/plastic containers

▪

• Storage instructions:

Store in a cool and dry place

▪

Avoid direct exposure to heat or sunlight

▪

Market: widely produced and distributed nationwide, the main market is North Central, Central, South Central, Central Highlands

2.1.3 Beer Saigon Export

• Product category: Lager beer

• Ingredients: Water, barley malt, cereals, hops

• Concentration: 4.9% ABV

• Packaging: packed in brown glass bottles, 355ml/bottle, 20 bottles/plastic crates

• Instructions for use: Best when taken cold, best at 10-15 degrees C

• Storage instructions:

Store in a cool and dry place

▪

Avoid direct exposure to heat or sunlight

▪

Market: produced and distributed widely throughout the country, especially from the Central to the South; has been exported to more than 18 countries around the world with really fastidious and long-standing beer markets such as: USA, Canada, UK, France, Germany, Netherlands, Japan, Australia, Singapore, Korea, Hong Kong…

2.1.4 Saigon Special Beer

• Product category: Lager beer

• Ingredients: Water, barley malt, hops

• Concentration: 4.9% ABV

• Unique taste, quite refreshing Delicious beer, not bitter

• Packaging:

Packed in aluminum cans, 330ml/can, 24 cans/carton

▪

Packed in blue glass bottles, 355ml/bottle, 20 bottles/plastic container

▪

• Instructions for use: Better when cold, best at 10-15 degrees Celsius

Store in a dry place and cool

▪

Avoid direct exposure to heat or sunlight

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Market: Produced and distributed widely across the country, especially in big cities such as Ho Chi Minh City, Hanoi, Hai Phong, Da Nang, Can Tho

2.1.5 Saigon Gold Beer

• Product category: Lager beer

• Ingredients: Water, barley malt, cereals, hops

• Concentration: 5.0% ABV

• Packaging: Packed in aluminum cans, 330ml/can, 18 cans/carton

Store in a cool and dry place

▪

Avoid direct exposure to heat or sunlight

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Market: Distributing nationwide with limited quantity

2.1.6 Lac Viet Beer

• Message: “Lac Viet Beer - Vietnamese Optimistic Beer”

• Product category: Lager Beer

• Ingredients: Water, barley malt, grain, hops

• Concentration: 4.3% ABV

• Packaging:

Packed in aluminum cans, 330ml/can, 24 cans/carton

▪

Packed in glass bottles, 355ml/bottle, 20 bottles/plastic container

▪

• Directions for use: Better when cold, best at 10-15 degrees Celsius

• Storage instructions:

Store in a cool and dry place

▪

Avoid direct exposure to heat or sunlight

▪

Market: Widely distributed throughout the country

• Product category: Lager beer

• Ingredients: Water, barley malt, cereals, hops

• Concentration: 4.6% ABV

• Packaging: Packed in aluminum cans, 330ml/can, 24 cans/carton ▪ Packed in glass bottles, 355ml/bottle, 20 bottles/plastic container

▪

• Directions for use: Better when cold, best at 10-15 degrees Celsius

Store in a cool and dry place

▪

Avoid direct exposure to heat or sunlight

▪

Market: Widely distributed throughout the country

2.2 Liquor

2.2.1 Feel ready to drink cocktail

Processed from the natural process with a light wine recipe to create a standard, delicious cocktail flavor, delicious and fresh lychee, bringing a refreshing and pleasant feeling

2.2.2 NÀNG HƯƠNG LIQUOR

• Fermented from Nang Huong rice - a specialty of the Southwest region and distilled on modern equipment to create high purity Nang Huong Wine with the flavor of traditional rice wine

• Liquor is used directly or used to soak with folk remedies good for health with reasonable dosage

• Using perfect ingredients from Southwest France and imported and bottled at Binh Tay Liquor Joint Stock Company under the license of SLAUR CHAUVET and C.G.E.V.F

• Napoleon wine is served with a large, palm-heated snifter to experience the mellow taste of premium brandy

• Binh Tay Premium Vodka is produced from raw materials imported from Europe Cooked - fermented - distilled on modern technological lines and equipment of the French Republic

• Vina Vodka is produced from the fragrant rice bowl of the Southern Delta according to the technology line of the French Republic

Over 60 years of operation in the beverage industry, Chuong Duong is currently one of the leading companies in Vietnam with confirmed products in the market such as Xa Xa, Soda, Cream soda In particular, the product Sa Xa asserts its unique position in the market with Sa Xa beverage Carbonated soft drink

• Carbonated soft drink Peppermint

• Orange flavored carbonated beverage

• Mint carbonated beverage

• Soda carbonated beverage

• Strawberry flavored carbonated beverage

• Cream soda carbonated beverage

Non-carbonated soft drinks:

• Aloe vera non-carbonated beverage