Kế hoạch xây dụng thương hiệu cá nhân

With the learning process in class, I have the opportunity to learn indepth knowledge about branding and how to build a strong brand in the market as well as the personal branding process in particular. During the process of completing this report, we were fortunate to receive enthusiastic guidance and support from the subject lecturer, who played an important role in helping me complete this report. I would like to express my deep gratitude to Mr. Huynh Van Khai, my lecturer, who provided knowledge and effective methods throughout the learning and training process and helped my group successfully complete this report. . While the completion of this report marks the end of a complete research journey, it also marks the beginning of a deeper appreciation and understanding of how brands operate. Although a lot of observations and research have been done during the training process, the report may still have some limitations due to time constraints and our current level of knowledge. Therefore, teachers feedback and comments are extremely valuable as they have the potential to enhance the completeness of this report. Thank you again to everyone who contributed to this report. Your efforts play a vital role in its completion and leave a lasting impact on our learning and development.

VIET NAM MARITIME UNIVERSITYINTERNATIONAL SCHOOL OF EDUCATION

HOW BRAND WORD REPORT

PREFACE

Today's world is full of competition and connectivity, the concept of personal branding has become essential and powerful Gone are the days when only businesses and

organizations could build a good reputation The rise of social media and online platforms gives individuals the opportunity to create their own brand and stand out amidst the bustle of digital life We'll dive into the process of developing a brand identity, creating a compelling brand story, and creating a consistent and authentic brand experience across different platforms.

We'll also discuss the importance of identifying your target audience, conducting a thorough market analysis, and effectively positioning your company within your

chosen industry or niche From leveraging digital marketing and social media strategies to managing your online reputation and taking advantage of networking opportunities.

ACKNOWLEDGMENT

With the learning process in class, I have the opportunity to learn in-depth knowledge about branding and how to build a strong brand in the market as well as the personal branding process in particular During the process of completing this report, we were fortunate to receive enthusiastic guidance and support from the subject lecturer, who played an important role in helping me complete this report I would like to express my deep gratitude to Mr Huynh Van Khai, my lecturer, who provided knowledge and effective methods throughout the learning and training process and helped my group successfully complete this report .

While the completion of this report marks the end of a complete research journey, it also marks the beginning of a deeper appreciation and understanding of how brands operate Although a lot of observations and research have been done during the training process, the report may still have some limitations due to time constraints and our current level of knowledge Therefore, teachers' feedback and comments are extremely valuable as they have the potential to enhance the completeness of this report.

Thank you again to everyone who contributed to this report Your efforts play a vital role in its completion and leave a lasting impact on our learning and development.

CHAPTER 1: INTRODUCTION OF MY PERSONAL BRAND 7

1.1 A brief Introduction about Myself 7

1.3.2 Macro Environment Factors 14

1.3.3 My Personal Branding SWOT Analysis 15

1.4 The aspects that differentiate me 16

CHAPTER 2: CURRENT STATUS OF MY PERSONALBRANDING 17

2.1 Personal Brand - Active and Versatile 17

2.2 Soft Skills 20

2.3 Way to express My Personal Brand 22

2.3.1 My Posts in Social Media 22

CHAPTER 3: BRAND DEVELOPMENT STRATEGY 26

REFERENCES 30

LIST OF PICTURES

Picture 1 1 : My portrait photo 7

Picture 1 2: My Key Personal Brand 8

Picture 2.1: My Photoshoot style collection 18

Picture 2.2: Attend AIA insurance events 18

Picture 2.3: Go sing and perform at the bar 19

Picture 2.4: Performing at Maritime University 20

Picture 2.5 Soft Skill Certificates 21

Picture 2.6: Soft Skill Certificates 22

Picture 2.7 : National defense and security certificate 22

Picture 2.8 : My Facebook and Instagram account 24

Picture 2.9 : My TikTok account 24

Picture 2.10 : Trends in using Social Networks 26

INTRODUCTION

A personal brand serves as a powerful networking tool, allowing individuals to connect with like-minded experts, advisors and collaborators who share similar values and aspirations By

proactively expressing and nurturing their personal brand, they can effectively engage with individuals who have the potential to contribute meaningfully to their impression and growth Not every individual has similar thoughts and potential in career

development Because of those profound meanings, my personal branding goal is "Being different is being yourself."

In this report, I will start with the process of positioning my

personal brand, exploiting strengths, weaknesses, opportunities, goals as well as analyzing the competitive environment To make the article convincing, I will present the actual process of building my image in people's minds with authentic evidence,

demonstrative images as well as results and reflections as well as real feedback that I received during the process of building my personal brand.

By showcasing my personal brand, I increase my visibility and improve my chances of being recognized as a valuable asset This recognition can lead to faster career progression, opening up a range of challenging and rewarding professional ventures.

CHAPTER 1: INTRODUCTION OF MY PERSONALBRAND

1.1 A brief Introduction about Myself

Picture 1 1 : My portrait photo

(Source: My gallery)

I would like to introduce myself as Nguyen Thi Thuy Duong, a senior student of the Department of Business Administration and Marketing at Vietnam Maritime University in Hai Phong Before embarking on the process of building a personal brand, I would like to briefly introduce myself which can be summed up in 3 words: Honest, Friendly, and Meticulous.

I am an honest, friendly, and meticulous person I always try to treat people fairly and honestly, always paying attention to the

people around me I am also very friendly and always willing to help others If anyone has difficulty or has any questions, I am willing to help if it is within my ability In addition, I am also very meticulous and pay attention to details, ensuring my work is done accurately and perfectly Not only am I meticulous in my work, but I am also meticulous in my care others.

These attributes form the foundation of who I am as well as the foundation for building my brand for a specific purpose, enabling me to excel in my academic pursuits and create a promising future for myself.

1.2 My Key Brand

Picture 1 2: My Key Personal Brand

(Source: Design in Canva)

1.2.1.Root strength

Sociable, active

Being active also shows that I am a proactive, positive, and daring person Dynamic is also understood as positivity in individual and collective thinking and action Dynamically impact positively and intentionally to change the world around you At the same time,

being active also helps me adapt quickly to the surrounding environment,

Creative dynamism helps break through personal limits

There are things you don't know if you can do or not or are always afraid of People who are content will often sit still and do what is available Meanwhile, I will find every way to discover myself, discover my abilities, and find opportunities for myself I always have faith in myself and am willing to innovate and do things I didn't dare to do before They are no longer worried, or influenced by others What will happen if everyone stays stagnant and

refuses to innovate and create? Actively find new things, good things, increase the richness and promote sharp thinking, etc At that time, I became a pioneer, a leader, in finding new things.

Rich in affection and meticulousness

Being careful is a product, a habit of mine - being able to take detailed notes, focus on assessment tasks, and consider as

comprehensively as possible Besides that, being technical, being careful is when I am always prepared, keep an eye on variations and always check and re-confirm even after completing any work A meticulous person is someone who can complete the job after considering all relevant factors, even the smallest ones, always paying attention to the work and ensuring that everything is carried out correctly most authentic.

On that side, I am an emotional person with family, friends, and everyone around me Anyone who comes into contact with me is easily softened by the feelings I have for them.

1.2.2.Competitive Environment

My competitive environment includes students in my Gen Z age group who not only demonstrate strong academic performance but also demonstrate active engagement in their personal

development Therefore, to achieve the career position I want and make a difference for myself, I realize it is necessary to make constant efforts and constantly evaluate my competitors.

In the learning environment at Vietnam Maritime University (VMU), I realize that my competitors are the students at the

school I know that to ensure growth opportunities and receive appreciation from teachers in my chosen subjects, I must

demonstrate my uniqueness and stand out from my peers This realization fuels my motivation to continuously learn, apply myself diligently, and prove that I am worthy of recognition and opportunities to grow.

To thrive in this competitive environment and establish a strong personal brand, I am determined to adopt strategies that set me apart This includes continually upgrading my knowledge and skills, seeking professional development opportunities, and demonstrating a proactive and creative approach to problem-solving Additionally, I understand the importance of networking and building meaningful connections within the industry to stay up to date with the latest trends and insights.

To expand and build relationships, I resolutely promote my

personal brand to individuals between the ages of 25 and 50 In this target audience, I define the audience as entrepreneurs with High income, income over 20 million VND These individuals are acutely aware of the importance of a skilled and competent workforce.

As a college student, I realize the importance of developing my abilities and setting myself apart from my peers To achieve this, I believe it is important to make a lasting impression and gain favor with them I must be different from everyone my age so that I will be favored better in everything.

1.2.4.An Insight

Is a dynamic person who is dedicated to his work

The devotion of each individual in general and myself in particular all bring immediate benefits to them: experience, experience, knowledge and skills When we have a high sense of responsibility towards work, we can learn from work a lot of new knowledge, accumulate a lot of experience, and also find joy Every day that passes with efforts and dedication in many aspects of work brings us priceless "intangible" assets with cumulative value.

A conscientious attitude also increases an individual's reputation We will be judged as “reliable,” “hard-working,” and “dynamic,” allowing each individual to gain a higher status than those

considered “lazy” or “irresponsible.” responsibility" We will be trusted to participate and take charge of important projects, with the ability to develop our careers in the future Indeed, having a high sense of responsibility, working hard, or being indifferent to work is a measure of the difference between successful people and those who fail at work, and is the foundation to affirm one's position Therefore, the individual's position and bravery can be found anywhere, whether in work or life Therefore, let's practice so that a conscientious attitude and a sense of responsibility are deeply ingrained in each individual's subconscious.

Have higher expertise

Enhance your studies and learn new skills to improve yourself and gain more knowledge

High flexibility and adaptability

I have good adaptability and am always ready to start working on new things without being constrained by old working processes or familiar working environments I understand and accept that

changes will always happen and do not get discouraged when things do not go according to plan.

Continuously develop yourself

I am a person who is always at the forefront of trends and

updates on everything new, always making myself different from everyone else, from knowledge to personality to appearance.

Learning and development

I am always aware of the importance of updating information, learning knowledge, and developing my own working capacity Even though I'm busy with my career and family responsibilities, I still know how to arrange some time during the day to update the latest news, read books, or learn new skills

1.2.6.Values, Beliefs, and Personality

A dynamic and positive mindset drives my proactive approach to finding opportunities, connecting, and engaging with both the academic and professional communities This positive outlook allows me to maintain a can-do attitude, find solutions to

obstacles, and inspire those around me.

My professionalism is demonstrated by approaching my efforts with a sense of trust, ensuring that I always meet my

commitments and deliver on my promises specifically in the eyes of my tutor Confidence helps me tackle challenges with a strong belief in my abilities, allowing me to embrace new opportunities with determination.

Flexibility is evident in my ability to adapt to different environments and roles, demonstrated through my active

participation in various extracurricular activities and community involvement My hard-working nature is demonstrated through my tireless drive to exceed expectations, always striving for success and viewing challenges as opportunities for growth Last but not least, my core values revolve around the belief that the more reputable my personal brand becomes, the more

valuable and worthwhile opportunities will come my way.

1.2.7.Reasons to believe

I spent three years studying at the international training facility of Vietnam Maritime University, where I continuously demonstrated academic achievements I actively and excellently completed soft skills certificates to serve my studies

1.2.8.Discriminator / USP

Being dynamic and creative means always proactively searching, researching, and testing new things to flexibly handle problems to bring positive results I myself am a dynamic person, someone who is always looking for things I don't know, researching and experimenting passionately to find new things.

Flexibility is an essential element for personal development You need to be flexible and respond quickly in urgent situations, both at work and in everyday life.

As a meticulous person, I personally see it revealed at times: Consciously considering the elements of the task before

embarking on it The homeowner re-checks the work results

before handing them over to ensure accuracy and completeness Notifications corresponding to links to tasks when issues change Errors in work can be detected before they occur to recreate the consequences Pay attention while performing work to avoid

errors Follow the process of correcting each defect in the product to ensure there is no rough performance.

I can show my thoughtfulness when there are elders, bosses, and people who need to be attentive and thoughtful in every job so that no preliminary comments can happen.

My nature “The ability to think, evaluate and perceive problems clearly and logically, learning quickly” is determined by my values, beliefs, and personality traits, which shape my identity and guide my actions My core values reflect what matters most to me, such as integrity, agility, excellence, and growth My

beliefs include my beliefs and opinions, which shape my thinking and guide my decisions In terms of personality, I have a

proactive and meticulous nature, showing determination to learn and adapt Additionally, my strong work ethic, passion for

continuous improvement, and commitment to delivering exceptional results have distinguished my drive.

1.3 Factors affecting Personal Branding 1.3.1 Microenvironment Factors

● Customers (My target audience):

Understanding the demographics, psychographics, and behavioral patterns of your target request is important By precisely relating and assaying my ideal followership, I can confirm my particular brand to reverberate with them effectively This involves probing their requirements, interests, and bournes to ensure that my brand aligns with their prospects and values.

● Competitors:

Assessing the competition within the same assignment or field is imperative for particular branding By conducting a thorough analysis of my challengers' strategies, immolations, and

positioning, I can identify unique openings to separate myself This analysis will help me understand the gaps in the request and position my particular brand uniquely, pressing my strengths and distinct advantages.

● Relationships:

structure and nurturing connections within my network are

important for particular branding These connections may include associates, instructors, guests, and assistant influencers These connections can give a variety of openings, such as referrals, signatures, collaborations, or precious perceptivity Effective relationship operation can also help me acclimatize and

acclimatize my particular brand to the evolving requirements and trends of the association.

● Online presence:

Social media platforms, websites, and professional networking spots give me precious openings to showcase my moxie, share perceptivity, and engage with a wider following Maintaining an active and harmonious online presence contributes to establishing and maintaining a strong particular brand By curating engaging content, using applicable hashtags, engaging with my followers, and sharing in assistant exchanges, I can establish myself as a trusted authority in your field Also, managing my online

character and icing a cohesive and professional brand image across colorful online platforms is essential to the success of my particular brand.

1.3.2 Macro Environment Factors

Particular branding is told by broader social and artistic trends Understanding prevailing societal values, interests, and bournes allows individualities to align my particular brand with these trends, making my brand more relatable and charming to the target followership.

Profitable conditions, similar to employment rates, income

situations, and consumer spending patterns, can impact particular branding success individualities as me must be apprehensive of the profitable geography to position my particular brand

effectively, cater to the requirements of my target followership, and acclimatize my strategies consequently.

Technological advancements have revolutionized particular branding, opening up new avenues for tone-creation and

engagement Staying up to date with technological trends and exercising applicable platforms and tools can give individualities a competitive edge in particular branding sweats

Compliance with applicable laws and regulations is critical for particular branding individualities must ensure that their

particular brand conditioning aligns with legal conditions, similar to data protection, brand, and advertising regulations, to maintain trust and credibility with their followership.

1.3.3 My Personal Branding SWOT Analysis

Ability to synthesize information well Ability to manage and work well in teams.