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Kỷ yếu hội thảo khoa học Quốc tế Thương mại và phân phối lần thứ 3 năm 2022 (Tập 1) phần 1 cung cấp cho người đọc những kiến thức như: chuyển đổi số trong doanh nghiệp nhằm phát triển thương mại và phân phối; thị trường và hành vi của khách hàng trong lĩnh vực thương mại và phân phối; logistics trong thương mại và phân phối, tác động của... 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Chapter About half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little by many paintle the sol- Free eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small block of yellow br sort of compact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently around the gara in a mo- ment the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a grey, scrawny along the rail- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd re- semblance from his neck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sunday afternoon th great flock of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beamed down into th ‘lay on the table together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a solid sticky bob of white Her eyebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below bout half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little b e eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small bl pact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently a nt the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a il- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd ck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sund of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beam able together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a soli yebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below KỶ YẾU HỘI THẢO KHOA HỌC QUỐC TẾ THƯƠNG MẠI VÀ PHÂN PHỐI LẦN THỨ NĂM 2022 THE 3rd INTERNATIONAL CONFERENCE PROCEEDINGS COMMERCE AND DISTRIBUTION - CODI 2022 TẬP NHÀ XUẤT BẢN HÀ NỘI Tháng - 2022 bout half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little b e eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small bl pact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently a nt the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a il- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd ck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sund of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beam able together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a soli yebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below bout half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little b e eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small bl pact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently a nt the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a BÁO CÁO ĐỀ DẪN HỘI THẢO KHOA HỌC QUỐC TẾ il- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd ck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sund THƯƠNG MẠI VÀ PHÂN PHỐI LẦN THỨ NĂM 2022 - CODI 2022 of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beam able together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a soli PGS.TS Nguyễn Hoàng yebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below Hiệu trưởng Trường Đại học Thương mại Trong bối cảnh hội nhập quốc tế sâu rộng nay, thương mại phân phối xem mắt xích quan trọng kết nối sản xuất tiêu dùng Hoạt động thương mại phân phối không thúc đẩy lưu thơng hàng hóa dịch vụ mà cịn hỗ trợ ngược trở lại q trình sản xuất để tạo nên chuỗi cung ứng giá trị bền vững Bên cạnh đó, thương mại phân phối cịn góp phần mở rộng quan hệ thương mại quốc tế, tăng cường xuất hàng hóa Như vậy, hoạt động thương mại phân phối nịng cốt cho phát triển kinh tế - xã hội quốc gia Giai đoạn vừa qua, cách mạng công nghiệp 4.0 minh chứng tác động quan trọng đến hoạt động kinh tế - xã hội nói chung đến hoạt động doanh nghiệp nói riêng Đặc biệt, khủng hoảng chuỗi cung ứng toàn cầu đại dịch Covid-19 gây cho thấy tầm quan trọng việc ứng dụng công nghệ 4.0 nhằm kết nối doanh nghiệp với khách hàng Tuy nhiên, nhiều doanh nghiệp Việt Nam cịn gặp nhiều khó khăn “lúng túng” việc ứng dụng công nghệ 4.0 để ứng phó hiệu trước đại dịch Covid-19 Với mong muốn tạo lập diễn đàn trao đổi học thuật, chia sẻ tri thức từ nghiên cứu học giả nước quốc tế vấn đề thương mại phân phối bối cảnh hội nhập quốc tế cách mạng công nghiệp 4.0, Trường Đại học Thương mại phối hợp với Phân hiệu Đại học Đà Nẵng Kon Tum, Trường Đại học Quy Nhơn Đại học Quốc gia Chung Nam – Hàn Quốc đồng tổ chức Hội thảo khoa học quốc tế thường niên “Thương mại Phân phối” lần thứ Mục đích Hội thảo nhằm làm rõ sở khoa học hoạt động thương mại phân phối bối cảnh hội nhập quốc tế cách mạng công nghiệp 4.0; mô tả khái quát thực trạng hoạt động thương mại phân phối Việt Nam lĩnh vực, ngành hàng doanh nghiệp tác động đại dịch Covid-19; từ dự báo triển vọng thị trường đề xuất sách, giải pháp khơi phục, thúc đẩy phát triển thương mại phân phối cho lĩnh vực, ngành hàng doanh nghiệp Việt Nam Hội thảo nhận gần 200 viết nhà khoa học, chuyên gia, nhà quản lý nước Trong số tác giả gửi tham luận có đại diện sở giáo dục nước Trường Đại học Thương mại, Phân hiệu Đại học Đà Nẵng Kon Tum, Trường Đại học Quy Nhơn, Trường Đại học Kinh tế Quốc dân, Trường Đại học Ngoại thương, Trường Đại học Kinh tế - Đại học Đà Nẵng, Trường Đại học Luật – Đại học Huế, Học viện Ngân hàng, Trường Đại học Mở Thành phố Hồ Chí Minh, Trường Đại học Tài – Marketing, Trường Đại học Tây Nguyên, Trường Đại học Tiền Giang, Trường Đại học Bạc Liêu, Trường Đại học Thủ Dầu Một, Trường Đại học Bà Rịa – Vũng Tàu, Trường Đại học Công nghệ thông tin Truyền thông Việt – Hàn,…; bout half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little b e eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small bl pact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently a nt the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a nghiên cứu đến từ nước Hàn Quốc, Pháp, Đức, Anh, Úc, Trung Quốc, Thái Lan; với tham gia đại diện số quan quản lý nhà nước il- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd ck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sund of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beam Hội thảo tổ chức với Phiên toàn thể Phiên chuyên đề gồm nhóm chủ đề tham luận sau: able together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a soli yebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below Nhóm 1: Chuyển đổi số doanh nghiệp nhằm phát triển thương mại phân phối Các nghiên cứu chủ đề tập trung phân tích thực tiễn chuyển đổi số doanh nghiệp Việt Nam nói chung chuyển đổi số doanh nghiệp thuộc lĩnh vực thương mại, logistics, nơng nghiệp, du lịch, nói riêng Cụ thể gồm vấn đề như: Chuyển đổi số doanh nghiệp Việt Nam bối cảnh cách mạng công nghiệp 4.0; chuyển đổi kỹ thật số doanh nghiệp vừa nhỏ Việt Nam; nhân tố ảnh hưởng đến chuyển đổi số doanh nghiệp; chuyển đổi số cho doanh nghiệp phân phối hàng hóa tỉnh Lào Cai; chuyển đổi số doanh nghiệp chế biến, xuất cà phê Việt Nam; ứng dụng công nghệ 4.0 lĩnh vực logistics Việt Nam; chuyển đổi số phân phối sản phẩm du lịch Việt Nam;… Thông qua việc đánh giá thực trạng, thuận lợi khó khăn doanh nghiệp trước diễn biến phức tạp dịch bệnh Covid-19, nghiên cứu đề xuất giải pháp kiến nghị góp phần chuyển đổi số có hiệu doanh nghiệp nước ta bối cảnh cách mạng cơng nghiệp 4.0 nhằm ứng phó với ảnh hưởng dịch bệnh Covid-19 Ngoài ra, chủ đề có nghiên cứu đề cập đến ý nghĩa phương pháp trắc lượng thư mục tổng quan tài liệu chuyển đổi số doanh nghiệp vừa nhỏ Nhóm 2: Thị trường hành vi khách hàng lĩnh vực thương mại phân phối Trong chủ đề này, viết tập trung vào nghiên cứu xu hướng tiêu dùng, hành vi tiêu dùng, hài lòng khách hàng bối cảnh đại dịch Covid-19 Cụ thể gồm vấn đề như: Xu hướng tiêu dùng người dân Bình Định sau đại dịch Covid-19; vận dụng thuyết ảnh hưởng xã hội thuyết hành vi có kế hoạch nghiên cứu ý định hành vi tiêu dùng xanh người tiêu dùng trẻ Việt Nam; ảnh hưởng nhận thức môi trường lên dự định hành vi tiêu dùng sản phẩm xanh thành phố Đà Nẵng; yếu tố ảnh hưởng đến ý định mua sản phẩm nhãn hàng riêng siêu thị người tiêu dùng thành phố Kon Tum; người tiêu dùng số phát triển thương mại bán lẻ trực tuyến Việt Nam; chất lượng dịch vụ hài lòng khách hàng mua sắm trực tuyến siêu thị Quy Nhơn; Từ nghiên cứu này, tác giả đề xuất số giải pháp marketing; tìm kiếm nguồn cung hợp lý; nâng cao chất lượng dịch vụ củng cố niềm tin người tiêu dùng; để thúc đẩy mua sắm nâng cao hài lòng khách hàng bối cảnh đại dịch Covid-19 Bên cạnh đó, số nghiên cứu đề cập đến vấn đề ảnh hưởng trách nhiệm xã hội lên hình ảnh tổ chức niềm tin người tiêu dùng; đào tạo nhằm phát triển lực tảng cho nhà quản trị doanh nghiệp vừa nhỏ Việt Nam lĩnh vực xuất nông sản;… bout half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little b e eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small bl pact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently a nt the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a Nhóm 3: Logistics thương mại phân phối, tác động logistics đến hoạt động thương mại phân phối il- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd ck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sund of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beam Ở nhóm chủ đề này, viết tập trung nghiên cứu lý luận thực tiễn logistics thương mại phân phối, tác động logistics đến hoạt động thương mại phân phối Cụ thể gồm vấn đề như: Giao hàng chặng cuối thương mại điện tử B2C số quốc gia; định tuyến phương tiện giao nhận vận chuyển hàng hóa Việt Nam; tác động số lực logistics tới kết hoạt động thương mại quốc tế Việt Nam; vai trò logistics hoạt động xuất khẩu; triển vọng thách thức ngành logistics ngược Việt Nam;… Từ đó, nghiên cứu đưa hàm ý giải pháp cho doanh nghiệp Việt Nam, là: Doanh nghiệp cần thực số giải pháp nâng cao chất lượng nguồn nhân lực, khuyến khích người mua tốn trực tuyến,…; quan quản lý nhà nước cần cải thiện môi trường logistics tăng cường đầu tư kết cấu hạ tầng, tiếp tục giám sát hoạt động toán trực tuyến xử phạt doanh nghiệp vi phạm pháp luật, quảng bá tốn số,… Ngồi ra, chủ đề bàn đến vấn đề phân tích hiệu hai giai đoạn cảng hàng khơng thương mại Hàn Quốc able together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a soli yebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below Nhóm 4: Mơ hình phân phối thương mại, kênh phân phối thương mại, sở thương mại phân phối doanh nghiệp; Hệ thống thương mại phân phối sản phẩm, dịch vụ chuỗi giá trị toàn cầu Trong chủ đề này, nghiên cứu tập trung vào phân tích nội dung liên quan đến chuỗi giá trị, chuỗi cung ứng ngành hàng Các vấn đề cụ thể bao gồm: Phát triển bền vững chuỗi giá trị nông sản xuất khẩu; sản phẩm điện tử xu hội nhập vào chuỗi giá trị toàn cầu; phát triển chuỗi cung ứng để cải thiện mạng lưới thương mại cho nông sản; phát triển liên kết chiến lược chuỗi cung ứng ngành hàng thịt; nghiên cứu chuỗi cung ứng sách Amazon;… Các nghiên cứu đề xuất số giải pháp, gợi ý cho doanh nghiệp Việt Nam như: Hình thành hệ thống liên kết chiến lược; mở rộng quy mô đầu tư; mở rộng danh mục sản phẩm; điều chỉnh quy trình công nghệ giao hàng; nâng cao chất lượng nguồn lực;… Bên cạnh đó, số nghiên cứu cịn đề cập đến vấn đề phát triển sàn giao dịch vận tải đường bộ; đề xuất mơ hình tích hợp thực hành phân phối tốt với hệ thống quản lý chất lượng cho sản phẩm dược phẩm; đảm bảo chất lượng hàng hóa giao dịch qua sàn thương mại điện tử;… Nhóm 5: Dự báo triển vọng thị trường thương mại, phân phối nước, khu vực giới đề xuất, kiến nghị chế, sách doanh nghiệp lĩnh vực thương mại, phân phối Các viết chủ đề tập trung vào phân tích tác động hiệp định thương mại, hàng rào kỹ thuật xuất hàng hóa; phát triển hoạt động thương mại, dịch vụ, xuất khẩu; mối quan hệ đổi công nghệ doanh nghiệp vừa nhỏ Hàn Quốc với hiệu nâng cao lực cạnh tranh; thành tựu thách thức kinh tế Việt Nam q trình hội nhập quốc tế;…; từ dự báo triển vọng thị trường thương mại, bout half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little b e eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small bl pact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently a nt the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a phân phối nước, khu vực giới đề xuất, kiến nghị chế, sách doanh nghiệp lĩnh vực thương mại phân phối il- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd ck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sund of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beam Nhóm 6: Những thể chế, sách, luật pháp, sở pháp lý vấn đề thương mại phân phối phát triển kinh tế địa phương, quốc gia quốc tế; Vai trò Nhà nước việc ban hành sách nhằm thúc đẩy lưu thơng hàng hóa phạm vi thị trường nội địa quốc tế; Ảnh hưởng sách thương mại phân phối quốc tế Việt Nam tham gia vào thị trường giới able together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a soli yebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below Trong chủ đề này, nghiên cứu xoay quanh nội dung thể chế, sách, luật pháp thương mại phân phối phát triển kinh tế; vai trò Nhà nước việc ban hành sách thúc đẩy lưu thơng hàng hóa; ảnh hưởng sách thương mại phân phối quốc tế Việt Nam Các vấn đề cụ thể như: Quản lý nhà nước an toàn vệ sinh lao động doanh nghiệp may Việt Nam tham gia hiệp định thương mại tự hệ mới; quản lý thuế thương mại điện tử Việt Nam; pháp luật kinh doanh theo phương thức đa cấp từ góc độ hoạt động bán lẻ; tác động bảo hộ thương mại đến xuất nông sản Việt Nam; quan hệ thương mại nước VISEGRAD Việt Nam; rào cản phi thuế quan xuất nông, lâm, thủy sản Việt Nam;… Một số khuyến nghị đề xuất gồm: Rà sốt hồn thiện hệ thống pháp luật đại lý thương mại; đẩy mạnh hoạt động tuyên truyền, phổ biến pháp luật; tuân thủ nguyên tắc hoạt động thương mại điều chỉnh pháp luật hoạt động bán lẻ; tăng cường theo dõi xử lý phù hợp vụ điều tra phịng vệ thương mại; hồn thiện chế cảnh báo sớm cho hàng xuất Việt Nam;… Nhóm 7: Phát triển thương hiệu, truyền thông marketing nhằm phát triển thương mại phân phối Các nghiên cứu chủ đề tập trung đề cập đến nội dung thương hiệu doanh nghiệp, truyền thông marketing nhằm phát triển thương mại phân phối Các vấn đề cụ thể như: Giá trị thương hiệu siêu thị bán lẻ; ảnh hưởng hoạt động marketing mạng xã hội, nhận thức thương hiệu, hình ảnh thương hiệu đến trung thành thương hiệu; chiến lược marketing số cho doanh nghiệp Việt Nam; ảnh hưởng tiếp thị số đến kinh doanh dược liệu vùng Tây Nguyên;… Từ việc phân tích thực trạng, tác giả đề xuất số giải pháp phát triển thương hiệu, truyền thông marketing nhằm phát triển thương mại phân phối, là: Tăng cường nhận thức giá trị marketing mạng xã hội công tác quản trị thương hiệu doanh nghiệp; ứng dụng trí tuệ nhân tạo chiến lược marketing số cho doanh nghiệp Việt Nam; đầu tư phương tiện phục vụ tiếp thị số;… Nhóm 8: Các chủ đề liên quan khác Bên cạnh tham luận tập trung lĩnh vực thương mại phân phối có nghiên cứu xoay quanh vấn đề lực cạnh tranh xuất khẩu, trách nhiệm pháp lý doanh nghiệp bối cảnh hội nhập, quản lý tài sản trí tuệ doanh nghiệp, đảm bảo chất lượng bên thứ ba báo cáo bền vững doanh nghiệp, bout half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little b e eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small bl pact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently a nt the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a yếu tố ảnh hưởng đến hài lòng khách hàng chất lượng dịch vụ doanh nghiệp,… Các viết cho nhìn tồn cảnh đầy đủ phương diện hoạt động thương mại phân phối địa phương nước il- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd ck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sund of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beam able together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a soli yebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below Ban tổ chức Hội thảo cố gắng để tuyển chọn cách kỹ lưỡng cơng trình tiêu biểu tác giả gửi tham dự Tuy nhiên, giới hạn thời gian dung lượng in Kỷ yếu Hội thảo, có 97 số gần 200 viết chọn lọc in kỷ yếu Ban tổ chức chân thành cảm ơn tác giả quan tâm gửi bài, đến tham dự báo cáo Hội thảo Những đóng góp tâm huyết quý tác giả làm nên thành công Hội thảo lần Thay mặt Ban tổ chức Hội thảo, lần xin chân thành cảm ơn nhà khoa học, chuyên gia, nhà quản lý đóng góp trí tuệ cho Hội thảo, cảm ơn quan, tổ chức, sở giáo dục giúp đỡ, ủng hộ tạo điều kiện cho tác giả tham dự Hội thảo quan trọng giàu ý nghĩa Xin kính chúc quý vị đại biểu dồi sức khỏe, thành công hạnh phúc! Chúc Hội thảo thành công tốt đẹp! bout half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little b e eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small bl pact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently a nt the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a il- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd ck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sund of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beam able together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a soli yebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below bout half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little b e eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small bl pact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently a nt the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a il- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd ck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sund of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beam able together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a soli yebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below CHỦ ĐỀ TOPIC