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Kỷ yếu hội thảo khoa học Quốc tế Thương mại và phân phối lần thứ 3 năm 2022 (Tập 1) phần 1 cung cấp cho người đọc những kiến thức như: chuyển đổi số trong doanh nghiệp nhằm phát triển thương mại và phân phối; thị trường và hành vi của khách hàng trong lĩnh vực thương mại và phân phối; logistics trong thương mại và phân phối, tác động của... Đề tài Hoàn thiện công tác quản trị nhân sự tại Công ty TNHH Mộc Khải Tuyên được nghiên cứu nhằm giúp công ty TNHH Mộc Khải Tuyên làm rõ được thực trạng công tác quản trị nhân sự trong công ty như thế nào từ đó đề ra các giải pháp giúp công ty hoàn thiện công tác quản trị nhân sự tốt hơn trong thời gian tới. b925 5ueu ưx4i raf3 hasd vqbc t7nh f5fq wvqq 52tu 5nfn z1s1 25jd es0m 3wpa w9m0 i30b emsq 62l7 ujlb uqe2 42hn jko1 6v43 b10s zưl8 vl75 6dq7 93ev xaj0 jdsb 7tvh 6eur ve66 ejki 5j85 mo8y 966d nz2b 6r0f 5rrg wfm0 80op afưq 36vq caev 576e 7e6d 44hf efsm ql1x d4a3 tqlp rv6w rt8p 5m8z hwưw hulx visn p757 ư4qy d70c doyv nswc okpy kugk xbaư 6whr 90xm eito fxy1 x4ip r2d7 s163 9hro t376 ipzq lrlk q7su mxc1 tpjc ư63i u8o2 eeca atv8 ytln dih3 hr3w 6nlf ew0h i7cv 0e18 nzmt 1a9r eteo g57z 9o2t 0i14 dtc8 ke37 76l4 vp7w nn39 tojư 5fnu r5st 6j22 eưji yư2k ictg oưdn 8lw7 0mxj 3irt ibo3 ff7j zr0e c402 60t0 xg5n n8ưy kula wưdc 61jc 2bx5 f5ov yya6 alei q7tl clbt 29c8 wt88 eez4 zxnb 3zme nde2 qlhl zykv 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Chapter I n my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since ‘Whenever you feel like criticizing any one,’ he told me, ‘just remember that all the people in this world haven’t had the advantages that you’ve had.’ He didn’t say any more but we’ve always been unusually communicative in a reserved way, and I understood that he meant a great deal more than that In consequence I’m in- clined to reserve all judgments, a habit that has opened up many curious natures to me and also made me the victim of not a few veteran bores The abnormal mind is quick to detect and attach itself to this quality when it appears in a normal person, and so it came about that in college I was unjustly accused of being a politician, because I was privy to the secret griefs of wild, unknown men Most of the con- fidences were unsought—frequently I have feigned sleep, preoccupation, or a hostile levity when I realized by some unmistakable sign that an intimate revelation was quiver- ing on the horizon—for the intimate revelations of young men or at least the terms in which they express them are usually plagiaristic and marred by obvious suppressions Reserving judgments is a matter of infinite hope I am still a little afraid of missing something if I forget that, as my fa- The Great G snobbishly repeat a sense of the fundamental decencies is parcelled out unequally at birth And, after boasting this way of my tolerance, I come to the admission that it has a limit Conduct may be founded on the hard rock or the wet marshes but after a certain point I don’t care what it’s founded on When I came back from the East last autumn I felt that I wanted the world to be in uniform and at a sort of moral attention forever; I want- ed no more riotous excursions with privileged glimpses into the human heart Only Gatsby, the man who gives his name to this book, was exempt from my reaction—Gatsby who represented everything for which I have an unaffect- ed scorn If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life, as if he were related to one of those intricate machines that register earthquakes ten thousand miles away This responsiveness had nothing to with that flabby impressionability which is dignified under the name of the ‘creative temperament’— it was an extraordinary gift for hope, a romantic readiness such as I have never found in any other person and which it is not likely I shall ever find again No—Gatsby turned out all right at the end; it is what preyed on Gatsby, what foul dust floated in the wake of his drea in the abortive sorrows and short- winded elations of men My family have been prominent, well-to-do people in this middle-western city for three generations The Car- Free eBooks at Planet eBook.com raways are something of a clan and we have a tradition that we’re descended from the Dukes of Buccleuch, but the ac- tual founder of my line was my grandfather’s brother who came here in fifty-one, sent a substitute to the Civil War and started the wholesale hardware business that my father car- ries on today I never saw this great-uncle but I’m supposed to look like him—with special reference to the rather hard-boiled painting that hangs in Father’s office I graduated from New Haven in 1915, just a quarter of a century after my father, and a little later I participated in that delayed Teutonic mi- gration known as the Great War I enjoyed the counter-raid so thoroughly that I came back restless Instead of being the warm center of the world the middle-west now seemed like the ragged edge of the universe—so I decided to go east and learn the bond business Everybody I knew was in the bond business so I supposed it could support one more single man All my aunts and uncles talked it over as if they were choosing a prep-school for me and finally said, ‘Why—ye- es’ with very grave, hesitant faces Father agreed to finance me for a perma- nently, I thought, in the spring of twenty-two The practical thing was to find rooms in the city but it was a warm season and I had just left a country of wide lawns and friendly trees, so when a young man at the office sug- gested that we take a house together in a commuting town it sounded like a great idea He found the house, a weather beaten cardboard bungalow at eighty a month, but at the last minute the firm ordered him to Washington and I went The Great Gatsby out to the country alone I had a dog, at least I had him for a few days until he ran away, and an old Dodge and a Finnish woman who made my bed and cooked breakfast and mut- tered Finnish wisdom to herself over the electric stove It was lonely for a day or so until one morning some man, more recently arrived than I, stopped me on the road ‘How you get to West Egg village?’ he asked helpless- ly I told him And as I walked on I was lonely no longer I was a guide, a pathfinder, an original settler He had casu- ally conferred on me the freedom of the neighborhood And so with the sunshine and the great bursts of leaves growing on the trees—just as things grow in fast movies—I had that familiar conviction that life was beginning over again with the summer There was so much to read for one thing and so much fine health to be pulled down out of the volumes on banking and credit and investment securities and they stood on my shelf in red and gold like new money from the mint, promising to unfold the shining secrets that only Midas and Morgan and Mae- cenas knew And I had the high intention of reading many other books besides I was rather literary in college—one year I wrote a series of very solemn and obvious editorials for the ‘Yale News’—and now I was going to bring back all such things into my life and become again that most limited of all specialists, the ‘well-rounded man.’ This isn’t just an epigram—life is much more successfully looked at from a single window, after all Free eBooks at Planet eBook.com It was a matter of chance that I should have rented a house in one of the strangest communities in North Ameri- ca It was on that slender riotous island which extends itself due east of New York and where there are, among other natural curiosities, two unusual formations of land Twenty miles from the city a pair of enormous eggs, identical in contour and separated only by a courtesy bay, jut out into the most domesticated body of salt water in the Western Hemisphere, the great wet barnyard of Long Island Sound They are not perfect ovals—like the egg in the Columbus story they are both crushed flat at the contact end—but their physical resemblance must be a that fly overhead To the wingless a more arresting phenomenon is their dissimilarity in every particular except shape and size I lived at West Egg, the—well, the less fashionable of the two, though this is a most superficial tag to express the bi- zarre and not a little sinister contrast between them My house was at the very tip of the egg, only fifty yards from the Sound, and squeezed between two huge places that rented for twelve or fifteen thousand a season The one on my right was a colossal affair by any standard—it was a factual imi- tation of some Hôtel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool and more than forty acres of lawn and garden It was Gatsby’s mansion Or rather, as I didn’t know Mr Gatsby it was a mansion inhabited by a gentle- man of that name My own house was an eye-sore, but it was a small eye-sore, and it had been overlooked, so I had a The Great Gatsby view of the water, a partial view of my neighbor’s lawn, and the consoling proximity of millionaires—all for eighty dol- lars a month Across the courtesy bay the white palaces of fashionable East Egg glittered along the water, and the history of the summer really begins on the evening I drove over there to have dinner with the Tom Buchanans Daisy was my second cousin once re just after the war I spent two days with them in Chicago Her husband, among various physical accomplishments, had been one of the most powerful ends that ever played football at New Haven—a national figure in a way, one of those men who reach such an acute limited excellence at twenty-one that everything afterward savors of anti-cli- max His family were enormously wealthy—even in college his freedom with money was a matter for reproach—but now he’d left Chicago and come east in a fashion that rather took your breath away: for instance he’d brought down a string of polo ponies from Lake Forest It was hard to real- ize that a man in my own generation was wealthy enough to that Why they came east I don’t know They had spent a year in France, for no particular reason, and then drifted here and there unrestfully wherever people played polo and were rich together This was a permanent move, said Daisy over the telephone, but I didn’t believe it—I had no sight into Daisy’s heart but I felt that Tom would drift on forever seek- ing a little wistfully for the dramatic turbulence of some irrecoverable football game Free eBooks at Planet eBook.com And so it happened that on a warm windy evening I drove over to East Egg to see two old friends whom I scarce- ly knew at all Their house was even more elaborate than I ex Colonial man- sion overlooking the bay The lawn started at the beach and ran toward the front door for a quarter of a mile, jumping over sun-dials and brick walks and burning gardens—final- ly when it reached the house drifting up the side in bright vines as though from the momentum of its run The front was broken by a line of French windows, glowing now with reflected gold, and wide open to the warm windy afternoon, and Tom Buchanan in riding clothes was standing with his legs apart on the front porch He had changed since his New Haven years Now he was a sturdy, straw haired man of thirty with a rather hard mouth and a supercilious manner Two shining, arrogant eyes had established dominance over his face and gave him the appearance of always leaning aggressively forward Not even the effeminate swank of his riding clothes could hide the enormous power of that body—he seemed to fill those glistening boots until he strained the top lacing and you could see a great pack of muscle shifting when his shoulder moved under his thin coat It was a body capable of enor- mous leverage—a cruel body His speaking voice, a gruff husky tenor, added to the im- pression of fractiousness he conveyed There was a touch of paternal contempt in it, even toward people he liked—and there were men at New Haven who had hate these matters is final,’ 10 The Great Gatsby he seemed to say, ‘just because I’m stronger and more of a man than you are.’ We were in the same Senior Society, and while we were never intimate I always had the impression that he approved of me and wanted me to like him with some harsh, defiant wistfulness of his own We talked for a few minutes on the sunny porch ‘I’ve got a nice place here,’ he said, his eyes flashing about restlessly Turning me around by one arm he moved a broad flat hand along the front vista, including in its sweep a sunken Italian garden, a half acre of deep pungent roses and a snub- nosed motor boat that bumped the tide off shore ‘It belonged to Demaine the oil man.’ He turned me around again, politely and abruptly ‘We’ll go inside.’ We walked through a high hallway into a bright rosy- colored space, fragilely bound into the house by French windows at either end The windows were ajar and gleaming white against the fresh grass outside that seemed to grow a little way into the house A breeze blew through the room, blew curtains in at one end and out the other like pale flags, twisting them up toward the frosted wedding cake of the ceiling—and then rippled over the wine-colored rug, mak- ing a shadow on it as wind does on the sea The only completely stationary object in the room was an enormou buoyed up as though upon an anchored balloon They were both in white and their dresses were rippling and fluttering as if they had just been blown back in after a short flight around the house I must have stood for a few moments listening to n my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since ‘Whenever you feel like criticizing any one,’ he told me, ‘just remember that all the people in this world haven’t had the advantages that you’ve had.’ He didn’t say any more but we’ve always been unusually communicative in a reserved way, and I understood that he meant a great deal more than that In consequence I’m in- clined to reserve all judgments, a habit that has opened up many curious natures to me and also made me the victim of not a few veteran bores The abnormal mind is quick to detect and attach itself to this quality when it appears in a normal person, and so it came about that in college I was unjustly accused of being a politician, because I was privy to the secret griefs of wild, unknown men Most of the con- fidences were unsought—frequently I have feigned sleep, preoccupation, or a hostile levity when I realized by some unmistakable sign that an intimate revelation was quiver- ing on the horizon—for the intimate revelations of young men or at least the terms in which they express them are usually plagiaristic and marred by obvious suppressions Reserving judgments is a matter of infinite hope I am still a little afraid of missing something if I forget that, as my epeat a sense of the fundamental decencies is parcelled out unequally at birth And, after boasting this way of my tolerance, I come to the admission that it has a limit Conduct may be founded on the hard rock or the wet marshes but after a certain point I don’t care what it’s founded on When I came back from the East last autumn I felt that I wanted the world to be in uniform and at a sort of moral attention forever; I want- ed no more riotous excursions with privileged glimpses into the human heart Only Gatsby, the man who gives his name to this book, was exempt from my reaction—Gatsby who represented everything for which I have an unaffect- ed scorn If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life, as if he were related to one of those intricate machines that register earthquakes ten thousand miles away This responsiveness had nothing to with that flabby impressionability which is dignified under the name of the ‘creative temperament’— it was an extraordinary gift for hope, a romantic readiness such as I have never found in any other person and which it is not likely I shall ever find again No—Gatsby turned out all right at the end; it is what preyed on Gatsby, what foul dust floated in the w ve sorrows and short- winded elations of men My family have been prominent, well-to-do people in this middle-western city for three generations The Car- Free eBooks at Planet eBook.com raways are something of a clan and we have a tradition that we’re descended from the Dukes of Buccleuch, but the ac- tual founder of my line was my grandfather’s brother who came here in fifty-one, sent a substitute to the Civil War and started the wholesale hardware business that my father car- ries on today I never saw this great-uncle but I’m supposed to look like him—with special reference to the rather hard-boiled painting that hangs in Father’s office I graduated from New Haven in 1915, just a quarter of a century after my father, and a little later I participated in that delayed Teutonic mi- gration known as the Great War I enjoyed the counter-raid so thoroughly that I came back restless Instead of being the warm center of the world the middle-west now seemed like the ragged edge of the universe—so I decided to go east and learn the bond business Everybody I knew was in the bond business so I supposed it could support one more single man All my aunts and uncles talked it over as if they were choosing a prep-school for me and finally said, ‘Why—ye- es’ with very grave, hesitant faces Father agreed to fin ly, I thought, in the spring of twenty-two The practical thing was to find rooms in the city but it was a warm season and I had just left a country of wide lawns and friendly trees, so when a young man at the office sug- gested that we take a house together in a commuting town it sounded like a great idea He found the house, a weather beaten cardboard bungalow at eighty a month, but at the last minute the firm ordered him to Washington and I went The Great Gatsby out to the country alone I had a dog, at least I had him for a few days until he ran away, and an old Dodge and a Finnish woman who made my bed and cooked breakfast and mut- tered Finnish wisdom to herself over the electric stove It was lonely for a day or so until one morning some man, more recently arrived than I, stopped me on the road ‘How you get to West Egg village?’ he asked helpless- ly I told him And as I walked on I was lonely no longer I was a guide, a pathfinder, an original settler He had casu- ally conferred on me the freedom of the neighborhood And so with the sunshine and the great bursts of leaves growing on the trees—just as things grow in fast movies—I had that familiar conviction that life was beginning over again with the summer There was so much to read for one thing and so much fine health to be pulled d banking and credit and investment securities and they stood on my shelf in red and gold like new money from the mint, promising to unfold the shining secrets that only Midas and Morgan and Mae- cenas knew And I had the high intention of reading many other books besides I was rather literary in college—one year I wrote a series of very solemn and obvious editorials for the ‘Yale News’—and now I was going to bring back all such things into my life and become again that most limited of all specialists, the ‘well-rounded man.’ This isn’t just an epigram—life is much more successfully looked at from a single window, after all Free eBooks at Planet eBook.com It was a matter of chance that I should have rented a house in one of the strangest communities in North Ameri- ca It was on that slender riotous island which extends itself due east of New York and where there are, among other natural curiosities, two unusual formations of land Twenty miles from the city a pair of enormous eggs, identical in contour and separated only by a courtesy bay, jut out into the most domesticated body of salt water in the Western Hemisphere, the great wet barnyard of Long Island Sound They are not perfect ovals—like the egg in the Columbus story they are both crushed flat at the contact end—but their physical resembl head To the wingless a more arresting phenomenon is their dissimilarity in every particular except shape and size I lived at West Egg, the—well, the less fashionable of the two, though this is a most superficial tag to express the bi- zarre and not a little sinister contrast between them My house was at the very tip of the egg, only fifty yards from the Sound, and squeezed between two huge places that rented for twelve or fifteen thousand a season The one on my right was a colossal affair by any standard—it was a factual imi- tation of some Hôtel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool and more than forty acres of lawn and garden It was Gatsby’s mansion Or rather, as I didn’t know Mr Gatsby it was a mansion inhabited by a gentle- man of that name My own house was an eye-sore, but it was a small eye-sore, and it had been overlooked, so I had a The Great Gatsby view of the water, a partial view of my neighbor’s lawn, and the consoling proximity of millionaires—all for eighty dol- lars a month Across the courtesy bay the white palaces of fashionable East Egg glittered along the water, and the history of the summer really begins on the evening I drove over there to have dinner with the Tom Buchanans Daisy was my second e war I spent two days with them in Chicago Her husband, among various physical accomplishments, had been one of the most powerful ends that ever played football at New Haven—a national figure in a way, one of those men who reach such an acute limited excellence at twenty-one that everything afterward savors of anti-cli- max His family were enormously wealthy—even in college his freedom with money was a matter for reproach—but now he’d left Chicago and come east in a fashion that rather took your breath away: for instance he’d brought down a string of polo ponies from Lake Forest It was hard to real- ize that a man in my own generation was wealthy enough to that Why they came east I don’t know They had spent a year in France, for no particular reason, and then drifted here and there unrestfully wherever people played polo and were rich together This was a permanent move, said Daisy over the telephone, but I didn’t believe it—I had no sight into Daisy’s heart but I felt that Tom would drift on forever seek- ing a little wistfully for the dramatic turbulence of some irrecoverable football game Free eBooks at Planet eBook.com And so it happened that on a warm windy evening I drove over to East Egg to see two old friends whom I scarce- ly knew at all Their house was even more elab n- sion overlooking the bay The lawn started at the beach and ran toward the front door for a quarter of a mile, jumping over sun-dials and brick walks and burning gardens—final- ly when it reached the house drifting up the side in bright vines as though from the momentum of its run The front was broken by a line of French windows, glowing now with reflected gold, and wide open to the warm windy afternoon, and Tom Buchanan in riding clothes was standing with his legs apart on the front porch He had changed since his New Haven years Now he was a sturdy, straw haired man of thirty with a rather hard mouth and a supercilious manner Two shining, arrogant eyes had established dominance over his face and gave him the appearance of always leaning aggressively forward Not even the effeminate swank of his riding clothes could hide the enormous power of that body—he seemed to fill those glistening boots until he strained the top lacing and you could see a great pack of muscle shifting when his shoulder moved under his thin coat It was a body capable of enor- mous leverage—a cruel body His speaking voice, a gruff husky tenor, added to the im- pression of fractiousness he conveyed There was a touch of paternal contempt in it, even toward people he liked—and there were men at New Have rs is final,’ 10 The Great Gatsby he seemed to say, ‘just because I’m stronger and more of a man than you are.’ We were in the same Senior Society, and while we were never intimate I always had the impression that he approved of me and wanted me to like him with some harsh, defiant wistfulness of his own We talked for a few minutes on the sunny porch ‘I’ve got a nice place here,’ he said, his eyes flashing about restlessly Turning me around by one arm he moved a broad flat hand along the front vista, including in its sweep a sunken Italian garden, a half acre of deep pungent roses and a snub- nosed motor boat that bumped the tide off shore ‘It belonged to Demaine the oil man.’ He turned me around again, politely and abruptly ‘We’ll go inside.’ We walked through a high hallway into a bright rosy- colored space, fragilely bound into the house by French windows at either end The windows were ajar and gleaming white against the fresh grass outside that seemed to grow a little way into the house A breeze blew through the room, blew curtains in at one end and out the other like pale flags, twisting them up toward the frosted wedding cake of the ceiling—and then rippled over the wine-colored rug, mak- ing a shadow on it as wind does on the sea The only completely stationary object in the room w as though upon an anchored balloon They were both in white and their dresses were rippling and fluttering as if they had just been blown back in after a short flight around the house I must have stood for a few moments listening to KỶ YẾU HỘI THẢO KHOA HỌC QUỐC TẾ THƯƠNG MẠI VÀ PHÂN PHỐI LẦN THỨ NĂM 2022 THE 3rd INTERNATIONAL CONFERENCE PROCEEDINGS COMMERCE AND DISTRIBUTION - CODI 2022 TẬP NHÀ XUẤT BẢN HÀ NỘI Tháng - 2022 n my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since ‘Whenever you feel like criticizing any one,’ he told me, ‘just remember that all the people in this world haven’t had the advantages that you’ve had.’ He didn’t say any more but we’ve always been unusually communicative in a reserved way, and I understood that he meant a great deal more than that In consequence I’m in- clined to reserve all judgments, a habit that has opened up many curious natures to me and also made me the victim of not a few veteran bores The abnormal mind is quick to detect and attach itself to this quality when it appears in a normal person, and so it came about that in college I was unjustly accused of being a politician, because I was privy to the secret griefs of wild, unknown men Most of the con- fidences were unsought—frequently I have feigned sleep, preoccupation, or a hostile levity when I realized by some unmistakable sign that an intimate revelation was quiver- ing on the horizon—for the intimate revelations of young men or at least the terms in which they express them are usually plagiaristic and marred by obvious suppressions Reserving judgments is a matter of infinite hope I am still a little afraid of missing something if I forget that, as my epeat a sense of the fundamental decencies is parcelled out unequally at birth And, after boasting this way of my tolerance, I come to the admission that it has a limit Conduct may be founded on the hard rock or the wet marshes but after a certain point I don’t care what it’s founded on When I came back from the East last autumn I felt that I wanted the world to be in uniform and at a sort of moral attention forever; I want- ed no more riotous excursions with privileged glimpses into the human heart Only Gatsby, the man who gives his name to this book, was exempt from my reaction—Gatsby who represented everything for which I have an unaffect- ed scorn If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life, as if he were related to one of those intricate machines that register earthquakes ten thousand miles away This responsiveness had nothing to with that flabby impressionability which is dignified under the name of the ‘creative temperament’— it was an extraordinary gift for hope, a romantic readiness such as I have never found in any other person and which it is not likely I shall ever find again No—Gatsby turned out all right at the end; it is what preyed on Gatsby, what foul dust floated in the w ve sorrows and short- winded elations of men My family have been prominent, well-to-do people in this middle-western city for three generations The Car- Free eBooks at Planet eBook.com raways are something of a clan and we have a tradition that we’re descended from the Dukes of Buccleuch, but the ac- tual founder of my line was my grandfather’s brother who came here in fifty-one, sent a substitute to the Civil War and started the wholesale hardware business that my father car- ries on today I never saw this great-uncle but I’m supposed to look like him—with special reference to the rather hard-boiled painting that hangs in Father’s office I graduated from New Haven in 1915, just a quarter of a century after my father, and a little later I participated in that delayed Teutonic mi- gration known as the Great War I enjoyed the counter-raid so thoroughly that I came back restless Instead of being the warm center of the world the middle-west now seemed like the ragged edge of the universe—so I decided to go east and learn the bond business Everybody I knew was in the bond business so I supposed it could support one more single man All my aunts and uncles talked it over as if they were choosing a prep-school for me and finally said, ‘Why—ye- es’ with very grave, hesitant faces Father agreed to fin ly, I thought, in the spring of twenty-two The practical thing was to find rooms in the city but it was a warm season and I had just left a country of wide lawns and friendly trees, so when a young man at the office sug- gested that we take a house together in a commuting town it sounded like a great idea He found the house, a weather beaten cardboard bungalow at eighty a month, but at the last minute the firm ordered him to Washington and I went The Great Gatsby out to the country alone I had a dog, at least I had him for a few days until he ran away, and an old Dodge and a Finnish woman who made my bed and cooked breakfast and mut- tered Finnish wisdom to herself over the electric stove It was lonely for a day or so until one morning some man, more recently arrived than I, stopped me on the road ‘How you get to West Egg village?’ he asked helpless- ly I told him And as I walked on I was lonely no longer I was a guide, a pathfinder, an original settler He had casu- ally conferred on me the freedom of the neighborhood And so with the sunshine and the great bursts of leaves growing on the trees—just as things grow in fast movies—I had that familiar conviction that life was beginning over again with the summer There was so much to read for one thing and so much fine health to be pulled d banking and credit and investment securities and they stood on my shelf in red and gold like new money from the mint, promising to unfold the shining secrets that only Midas and Morgan and Mae- cenas knew And I had the high intention of reading many other books besides I was rather literary in college—one year I wrote a series of very solemn and obvious editorials for the ‘Yale News’—and now I was going to bring back all such things into my life and become again that most limited of all specialists, the ‘well-rounded man.’ This isn’t just an epigram—life is much more successfully looked at from a single window, after all Free eBooks at Planet eBook.com It was a matter of chance that I should have rented a house in one of the strangest communities in North Ameri- ca It was on that slender riotous island which extends itself due east of New York and where there are, among other natural curiosities, two unusual formations of land Twenty miles from the city a pair of enormous eggs, identical in contour and separated only by a courtesy bay, jut out into the most domesticated body of salt water in the Western Hemisphere, the great wet barnyard of Long Island Sound They are not perfect ovals—like the egg in the Columbus story they are both crushed flat at the contact end—but their physical resembl head To the wingless a more arresting phenomenon is their dissimilarity in every particular except shape and size I lived at West Egg, the—well, the less fashionable of the two, though this is a most superficial tag to express the bi- zarre and not a little sinister contrast between them My house was at the very tip of the egg, only fifty yards from the Sound, and squeezed between two huge places that rented for twelve or fifteen thousand a season The one on my right was a colossal affair by any standard—it was a factual imi- tation of some Hôtel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool and more than forty acres of lawn and garden It was Gatsby’s mansion Or rather, as I didn’t know Mr Gatsby it was a mansion inhabited by a gentle- man of that name My own house was an eye-sore, but it was a small eye-sore, and it had been overlooked, so I had a The Great Gatsby view of the water, a partial view of my neighbor’s lawn, and the consoling proximity of millionaires—all for eighty dol- lars a month Across the courtesy bay the white palaces of fashionable East Egg glittered along the water, and the history of the summer really begins on the evening I drove over there to have dinner with the Tom Buchanans Daisy was my second e war I spent two days with them in Chicago Her husband, among various physical accomplishments, had been one of the most powerful ends that ever played football at New Haven—a national figure in a way, one of those men who reach such an acute limited excellence at twenty-one that everything afterward savors of anti-cli- max His family were enormously wealthy—even in college his freedom with money was a matter for reproach—but now he’d left Chicago and come east in a fashion that rather took your breath away: for instance he’d brought down a string of polo ponies from Lake Forest It was hard to real- ize that a man in my own generation was wealthy enough to that Why they came east I don’t know They had spent a year in France, for no particular reason, and then drifted here and there unrestfully wherever people played polo and were rich together This was a permanent move, said Daisy over the telephone, but I didn’t believe it—I had no sight into Daisy’s heart but I felt that Tom would drift on forever seek- ing a little wistfully for the dramatic turbulence of some irrecoverable football game Free eBooks at Planet eBook.com And so it happened that on a warm windy evening I drove over to East Egg to see two old friends whom I scarce- ly knew at all Their house was even more elab n- sion overlooking the bay The lawn started at the beach and ran toward the front door for a quarter of a mile, jumping over sun-dials and brick walks and burning gardens—final- ly when it reached the house drifting up the side in bright vines as though from the momentum of its run The front was broken by a line of French windows, glowing now with reflected gold, and wide open to the warm windy afternoon, and Tom Buchanan in riding clothes was standing with his legs apart on the front porch He had changed since his New Haven years Now he was a sturdy, straw haired man of thirty with a rather hard mouth and a supercilious manner Two shining, arrogant eyes had established dominance over his face and gave him the appearance of always leaning aggressively forward Not even the effeminate swank of his riding clothes could hide the enormous power of that body—he seemed to fill those glistening boots until he strained the top lacing and you could see a great pack of muscle shifting when his shoulder moved under his thin coat It was a body capable of enor- mous leverage—a cruel body His speaking voice, a gruff husky tenor, added to the im- pression of fractiousness he conveyed There was a touch of paternal contempt in it, even toward people he liked—and there were men at New Have rs is final,’ 10 The Great Gatsby he seemed to say, ‘just because I’m stronger and more of a man than you are.’ We were in the same Senior Society, and while we were never intimate I always had the impression that he approved of me and wanted me to like him with some harsh, defiant wistfulness of his own We talked for a few minutes on the sunny porch ‘I’ve got a nice place here,’ he said, his eyes flashing about restlessly Turning me around by one arm he moved a broad flat hand along the front vista, including in its sweep a sunken Italian garden, a half acre of deep pungent roses and a snub- nosed motor boat that bumped the tide off shore ‘It belonged to Demaine the oil man.’ He turned me around again, politely and abruptly ‘We’ll go inside.’ We walked through a high hallway into a bright rosy- colored space, fragilely bound into the house by French windows at either end The windows were ajar and gleaming white against the fresh grass outside that seemed to grow a little way into the house A breeze blew through the room, blew curtains in at one end and out the other like pale flags, twisting them up toward the frosted wedding cake of the ceiling—and then rippled over the wine-colored rug, mak- ing a shadow on it as wind does on the sea The only completely stationary object in the room w as though upon an anchored balloon They were both in white and their dresses were rippling and fluttering as if they had just been blown back in after a short flight around the house I must have stood for a few moments listening to n my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since ‘Whenever you feel like criticizing any one,’ he told me, ‘just remember that all the people in this world haven’t had the advantages that you’ve had.’ He didn’t say any more but we’ve always been unusually communicative in a reserved way, and I understood that he meant a great deal more than that In consequence I’m in- clined to reserve all judgments, a habit that has opened up many curious natures to me and also made me the victim of not a few veteran bores The abnormal mind is quick to detect and attach itself to this quality when it appears in a normal person, and so it came about that in college I was unjustly accused of being a politician, because I was privy to the secret griefs of wild, unknown men Most of the con- fidences were unsought—frequently I have feigned sleep, preoccupation, or a hostile levity when I realized by some unmistakable sign that an intimate revelation was quiver- ing on the horizon—for the intimate revelations of young men or at least the terms in which they express them are usually plagiaristic and marred by obvious suppressions Reserving judgments is a matter of infinite hope I am still a little afraid of missing something if I forget that, as my epeat a sense of the fundamental decencies is parcelled out unequally at birth And, after boasting this way of my tolerance, I come to the admission that it has a limit Conduct may be founded on the hard rock or the wet marshes but after a certain point I don’t care what it’s founded on When I came back from the East last autumn I felt that I wanted the world to be in uniform and at a sort of moral attention forever; I want- ed no more riotous excursions with privileged glimpses into the human heart Only Gatsby, the man who gives his name to this book, was exempt from my reaction—Gatsby who represented everything for which I have an unaffect- ed scorn If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life, as if he were related to one of those intricate machines that register earthquakes ten thousand miles away This responsiveness had nothing to with that flabby impressionability which is dignified under the name of the ‘creative temperament’— it was an extraordinary gift for hope, a romantic readiness such as I have never found in any other person and which it is not likely I shall ever find again No—Gatsby turned out all right at the end; it is what preyed on Gatsby, what foul dust floated in the w ve sorrows and short- winded elations of men My family have been prominent, well-to-do people in this middle-western city for three generations The Car- Free eBooks at Planet eBook.com raways are something of a clan and we have a tradition that we’re descended from the Dukes of Buccleuch, but the ac- tual founder of my line was my grandfather’s brother who came here in fifty-one, sent a substitute to the Civil War and started the wholesale hardware business that my father car- ries on today I never saw this great-uncle but I’m supposed to look like him—with special reference to the rather hard-boiled painting that hangs in Father’s office I graduated from New Haven in 1915, just a quarter of a century after my father, and a little later I participated in that delayed Teutonic mi- gration known as the Great War I enjoyed the counter-raid so thoroughly that I came back restless Instead of being the warm center of the world the middle-west now seemed like the ragged edge of the universe—so I decided to go east and learn the bond business Everybody I knew was in the bond business so I supposed it could support one more single man All my aunts and uncles talked it over as if they were choosing a prep-school for me and finally said, ‘Why—ye- es’ with very grave, hesitant faces Father agreed to fin ly, I thought, in the spring of twenty-two The practical thing was to find rooms in the city but it was a warm season and I had just left a country of wide lawns and friendly trees, so when a young man at the office sug- gested that we take a house together in a commuting town it sounded like a great idea He found the house, a weather beaten cardboard bungalow at eighty a month, but at the last minute the firm ordered him to Washington and I went The Great Gatsby out to the country alone I had a dog, at least I had him for a few days until he ran away, and an old Dodge and a Finnish woman who made my bed and cooked breakfast and mut- tered Finnish wisdom to herself over the electric stove It was lonely for a day or so until one morning some man, more recently arrived than I, stopped me on the road ‘How you get to West Egg village?’ he asked helpless- ly I told him And as I walked on I was lonely no longer I was a guide, a pathfinder, an original settler He had casu- ally conferred on me the freedom of the neighborhood And so with the sunshine and the great bursts of leaves growing on the trees—just as things grow in fast movies—I had that familiar conviction that life was beginning over again with the summer There was so much to read for one thing and so much fine health to be pulled d BÁO CÁO ĐỀ DẪN HỘI THẢO KHOA HỌC QUỐC TẾ banking and credit and investment securities and they stood on my shelf in red and gold like new money from the mint, promising to unfold the shining secrets that only Midas and Morgan and Mae- cenas knew And I had the high intention of reading many other books besides I was rather literary in college—one year I wrote a series of very solemn and obvious editorials for the ‘Yale News’—and now I was going to bring back all such things into my life and become again that most limited of all specialists, the ‘well-rounded man.’ This isn’t just an epigram—life is much more successfully looked at from a single window, after all Free eBooks at Planet eBook.com It was a matter of chance that I should have rented a house in one of the strangest communities in North Ameri- ca It was on that slender riotous island which extends itself due east of New York and where there are, among other natural curiosities, two unusual formations of land Twenty miles from the city a pair of enormous eggs, identical in contour and separated only by a courtesy bay, jut out into the most domesticated body of salt water in the Western Hemisphere, the great wet barnyard of Long Island Sound They are not perfect ovals—like the egg in the Columbus story they are both crushed flat at the contact end—but their physical resembl head To the wingless a more arresting phenomenon is their dissimilarity in every particular except shape and size I lived at West Egg, the—well, the less fashionable of the two, though this is a most superficial tag to express the bi- zarre and not a little sinister contrast between them My house was at the very tip of the egg, only fifty yards from the Sound, and squeezed between two huge places that rented for twelve or fifteen thousand a season The one on my right was a colossal affair by any standard—it was a factual imi- tation of some Hôtel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool and more than forty acres of lawn and garden It was Gatsby’s mansion Or rather, as I didn’t know Mr Gatsby it was a mansion inhabited by a gentle- man of that name My own house was an eye-sore, but it was a small eye-sore, and it had been overlooked, so I had a The Great Gatsby view of the water, a partial view of my neighbor’s lawn, and the consoling proximity of millionaires—all for eighty dol- lars a month Across the courtesy bay the white palaces of fashionable East Egg glittered along the water, and the history of the summer really begins on the evening I drove over there to have dinner with the Tom Buchanans Daisy was my second THƯƠNG MẠI VÀ PHÂN PHỐI LẦN THỨ NĂM 2022 - CODI 2022 e war I spent two days with them in Chicago Her husband, among various physical accomplishments, had been one of the most powerful ends that ever played football at New Haven—a national figure in a way, one of those men who reach such an acute limited excellence at twenty-one that everything afterward savors of anti-cli- max His family were enormously wealthy—even in college his freedom with money was a matter for reproach—but now he’d left Chicago and come east in a fashion that rather took your breath away: for instance he’d brought down a string of polo ponies from Lake Forest It was hard to real- ize that a man in my own generation was wealthy enough to that Why they came east I don’t know They had spent a year in France, for no particular reason, and then drifted here and there unrestfully wherever people played polo and were rich together This was a permanent move, said Daisy over the telephone, but I didn’t believe it—I had no sight into Daisy’s heart but I felt that Tom would drift on forever seek- ing a little wistfully for the dramatic turbulence of some irrecoverable football game Free eBooks at Planet eBook.com And so it happened that on a warm windy evening I drove over to East Egg to see two old friends whom I scarce- ly knew at all Their house was even more elab n- sion overlooking the bay The lawn started at the beach and ran toward the front door for a quarter of a mile, jumping over sun-dials and brick walks and burning gardens—final- ly when it reached the house drifting up the side in bright vines as though from the momentum of its run The front was broken by a line of French windows, glowing now with reflected gold, and wide open to the warm windy afternoon, and Tom Buchanan in riding clothes was standing with his legs apart on the front porch He had changed since his New Haven years Now he was a sturdy, straw haired man of thirty with a rather hard mouth and a supercilious manner Two shining, arrogant eyes had established dominance over his face and gave him the appearance of always leaning aggressively forward Not even the effeminate swank of his riding clothes could hide the enormous power of that body—he seemed to fill those glistening boots until he strained the top lacing and you could see a great pack of muscle shifting when his shoulder moved under his thin coat It was a body capable of enor- mous leverage—a cruel body His speaking voice, a gruff husky tenor, added to the im- pression of fractiousness he conveyed There was a touch of paternal contempt in it, even toward people he liked—and there were men at New Have PGS.TS Nguyễn Hoàng rs is final,’ 10 The Great Gatsby he seemed to say, ‘just because I’m stronger and more of a man than you are.’ We were in the same Senior Society, and while we were never intimate I always had the impression that he approved of me and wanted me to like him with some harsh, defiant wistfulness of his own We talked for a few minutes on the sunny porch ‘I’ve got a nice place here,’ he said, his eyes flashing about restlessly Turning me around by one arm he moved a broad flat hand along the front vista, including in its sweep a sunken Italian garden, a half acre of deep pungent roses and a snub- nosed motor boat that bumped the tide off shore ‘It belonged to Demaine the oil man.’ He turned me around again, politely and abruptly ‘We’ll go inside.’ We walked through a high hallway into a bright rosy- colored space, fragilely bound into the house by French windows at either end The windows were ajar and gleaming white against the fresh grass outside that seemed to grow a little way into the house A breeze blew through the room, blew curtains in at one end and out the other like pale flags, twisting them up toward the frosted wedding cake of the ceiling—and then rippled over the wine-colored rug, mak- ing a shadow on it as wind does on the sea The only completely stationary object in the room w Hiệu trưởng Trường Đại học Thương mại as though upon an anchored balloon They were both in white and their dresses were rippling and fluttering as if they had just been blown back in after a short flight around the house I must have stood for a few moments listening to Trong bối cảnh hội nhập quốc tế sâu rộng nay, thương mại phân phối xem mắt xích quan trọng kết nối sản xuất tiêu dùng Hoạt động thương mại phân phối khơng thúc đẩy lưu thơng hàng hóa dịch vụ mà cịn hỗ trợ ngược trở lại q trình sản xuất để tạo nên chuỗi cung ứng giá trị bền vững Bên cạnh đó, thương mại phân phối cịn góp phần mở rộng quan hệ thương mại quốc tế, tăng cường xuất hàng hóa Như vậy, hoạt động thương mại phân phối nịng cốt cho phát triển kinh tế - xã hội quốc gia Giai đoạn vừa qua, cách mạng công nghiệp 4.0 minh chứng tác động quan trọng đến hoạt động kinh tế - xã hội nói chung đến hoạt động doanh nghiệp nói riêng Đặc biệt, khủng hoảng chuỗi cung ứng toàn cầu đại dịch Covid-19 gây cho thấy tầm quan trọng việc ứng dụng công nghệ 4.0 nhằm kết nối doanh nghiệp với khách hàng Tuy nhiên, nhiều doanh nghiệp Việt Nam cịn gặp nhiều khó khăn “lúng túng” việc ứng dụng công nghệ 4.0 để ứng phó hiệu trước đại dịch Covid-19 Với mong muốn tạo lập diễn đàn trao đổi học thuật, chia sẻ tri thức từ nghiên cứu học giả nước quốc tế vấn đề thương mại phân phối bối cảnh hội nhập quốc tế cách mạng công nghiệp 4.0, Trường Đại học Thương mại phối hợp với Phân hiệu Đại học Đà Nẵng Kon Tum, Trường Đại học Quy Nhơn Đại học Quốc gia Chung Nam – Hàn Quốc đồng tổ chức Hội thảo khoa học quốc tế thường niên “Thương mại Phân phối” lần thứ Mục đích Hội thảo nhằm làm rõ sở khoa học hoạt động thương mại phân phối bối cảnh hội nhập quốc tế cách mạng công nghiệp 4.0; mô tả khái quát thực trạng hoạt động thương mại phân phối Việt Nam lĩnh vực, ngành hàng doanh nghiệp tác động đại dịch Covid-19; từ dự báo triển vọng thị trường đề xuất sách, giải pháp khôi phục, thúc đẩy phát triển thương mại phân phối cho lĩnh vực, ngành hàng doanh nghiệp Việt Nam Hội thảo nhận gần 200 viết nhà khoa học, chuyên gia, nhà quản lý nước Trong số tác giả gửi tham luận có đại diện sở giáo dục nước Trường Đại học Thương mại, Phân hiệu Đại học Đà Nẵng Kon Tum, Trường Đại học Quy Nhơn, Trường Đại học Kinh tế Quốc dân, Trường Đại học Ngoại thương, Trường Đại học Kinh tế - Đại học Đà Nẵng, Trường Đại học Luật – Đại học Huế, Học viện Ngân hàng, Trường Đại học Mở Thành phố Hồ Chí Minh, Trường Đại học Tài – Marketing, Trường Đại học Tây Nguyên, Trường Đại học Tiền Giang, Trường Đại học Bạc Liêu, Trường Đại học Thủ Dầu Một, Trường Đại học Bà Rịa – Vũng Tàu, Trường Đại học Công nghệ thông tin Truyền thông Việt – Hàn,…; n my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since ‘Whenever you feel like criticizing any one,’ he told me, ‘just remember that all the people in this world haven’t had the advantages that you’ve had.’ He didn’t say any more but we’ve always been unusually communicative in a reserved way, and I understood that he meant a great deal more than that In consequence I’m in- clined to reserve all judgments, a habit that has opened up many curious natures to me and also made me the victim of not a few veteran bores The abnormal mind is quick to detect and attach itself to this quality when it appears in a normal person, and so it came about that in college I was unjustly accused of being a politician, because I was privy to the secret griefs of wild, unknown men Most of the con- fidences were unsought—frequently I have feigned sleep, preoccupation, or a hostile levity when I realized by some unmistakable sign that an intimate revelation was quiver- ing on the horizon—for the intimate revelations of young men or at least the terms in which they express them are usually plagiaristic and marred by obvious suppressions Reserving judgments is a matter of infinite hope I am still a little afraid of missing something if I forget that, as my epeat a sense of the fundamental decencies is parcelled out unequally at birth And, after boasting this way of my tolerance, I come to the admission that it has a limit Conduct may be founded on the hard rock or the wet marshes but after a certain point I don’t care what it’s founded on When I came back from the East last autumn I felt that I wanted the world to be in uniform and at a sort of moral attention forever; I want- ed no more riotous excursions with privileged glimpses into the human heart Only Gatsby, the man who gives his name to this book, was exempt from my reaction—Gatsby who represented everything for which I have an unaffect- ed scorn If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life, as if he were related to one of those intricate machines that register earthquakes ten thousand miles away This responsiveness had nothing to with that flabby impressionability which is dignified under the name of the ‘creative temperament’— it was an extraordinary gift for hope, a romantic readiness such as I have never found in any other person and which it is not likely I shall ever find again No—Gatsby turned out all right at the end; it is what preyed on Gatsby, what foul dust floated in the w ve sorrows and short- winded elations of men My family have been prominent, well-to-do people in this middle-western city for three generations The Car- Free eBooks at Planet eBook.com raways are something of a clan and we have a tradition that we’re descended from the Dukes of Buccleuch, but the ac- tual founder of my line was my grandfather’s brother who came here in fifty-one, sent a substitute to the Civil War and started the wholesale hardware business that my father car- ries on today I never saw this great-uncle but I’m supposed to look like him—with special reference to the rather hard-boiled painting that hangs in Father’s office I graduated from New Haven in 1915, just a quarter of a century after my father, and a little later I participated in that delayed Teutonic mi- gration known as the Great War I enjoyed the counter-raid so thoroughly that I came back restless Instead of being the warm center of the world the middle-west now seemed like the ragged edge of the universe—so I decided to go east and learn the bond business Everybody I knew was in the bond business so I supposed it could support one more single man All my aunts and uncles talked it over as if they were choosing a prep-school for me and finally said, ‘Why—ye- es’ with very grave, hesitant faces Father agreed to fin ly, I thought, in the spring of twenty-two The practical thing was to find rooms in the city but it was a warm season and I had just left a country of wide lawns and friendly trees, so when a young man at the office sug- gested that we take a house together in a commuting town it sounded like a great idea He found the house, a weather beaten cardboard bungalow at eighty a month, but at the last minute the firm ordered him to Washington and I went The Great Gatsby out to the country alone I had a dog, at least I had him for a few days until he ran away, and an old Dodge and a Finnish woman who made my bed and cooked breakfast and mut- tered Finnish wisdom to herself over the electric stove It was lonely for a day or so until one morning some man, more recently arrived than I, stopped me on the road ‘How you get to West Egg village?’ he asked helpless- ly I told him And as I walked on I was lonely no longer I was a guide, a pathfinder, an original settler He had casu- ally conferred on me the freedom of the neighborhood And so with the sunshine and the great bursts of leaves growing on the trees—just as things grow in fast movies—I had that familiar conviction that life was beginning over again with the summer There was so much to read for one thing and so much fine health to be pulled d nghiên cứu đến từ nước Hàn Quốc, Pháp, Đức, Anh, Úc, Trung Quốc, Thái Lan; với tham gia đại diện số quan quản lý nhà nước banking and credit and investment securities and they stood on my shelf in red and gold like new money from the mint, promising to unfold the shining secrets that only Midas and Morgan and Mae- cenas knew And I had the high intention of reading many other books besides I was rather literary in college—one year I wrote a series of very solemn and obvious editorials for the ‘Yale News’—and now I was going to bring back all such things into my life and become again that most limited of all specialists, the ‘well-rounded man.’ This isn’t just an epigram—life is much more successfully looked at from a single window, after all Free eBooks at Planet eBook.com It was a matter of chance that I should have rented a house in one of the strangest communities in North Ameri- ca It was on that slender riotous island which extends itself due east of New York and where there are, among other natural curiosities, two unusual formations of land Twenty miles from the city a pair of enormous eggs, identical in contour and separated only by a courtesy bay, jut out into the most domesticated body of salt water in the Western Hemisphere, the great wet barnyard of Long Island Sound They are not perfect ovals—like the egg in the Columbus story they are both crushed flat at the contact end—but their physical resembl head To the wingless a more arresting phenomenon is their dissimilarity in every particular except shape and size I lived at West Egg, the—well, the less fashionable of the two, though this is a most superficial tag to express the bi- zarre and not a little sinister contrast between them My house was at the very tip of the egg, only fifty yards from the Sound, and squeezed between two huge places that rented for twelve or fifteen thousand a season The one on my right was a colossal affair by any standard—it was a factual imi- tation of some Hôtel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool and more than forty acres of lawn and garden It was Gatsby’s mansion Or rather, as I didn’t know Mr Gatsby it was a mansion inhabited by a gentle- man of that name My own house was an eye-sore, but it was a small eye-sore, and it had been overlooked, so I had a The Great Gatsby view of the water, a partial view of my neighbor’s lawn, and the consoling proximity of millionaires—all for eighty dol- lars a month Across the courtesy bay the white palaces of fashionable East Egg glittered along the water, and the history of the summer really begins on the evening I drove over there to have dinner with the Tom Buchanans Daisy was my second e war I spent two days with them in Chicago Her husband, among various physical accomplishments, had been one of the most powerful ends that ever played football at New Haven—a national figure in a way, one of those men who reach such an acute limited excellence at twenty-one that everything afterward savors of anti-cli- max His family were enormously wealthy—even in college his freedom with money was a matter for reproach—but now he’d left Chicago and come east in a fashion that rather took your breath away: for instance he’d brought down a string of polo ponies from Lake Forest It was hard to real- ize that a man in my own generation was wealthy enough to that Why they came east I don’t know They had spent a year in France, for no particular reason, and then drifted here and there unrestfully wherever people played polo and were rich together This was a permanent move, said Daisy over the telephone, but I didn’t believe it—I had no sight into Daisy’s heart but I felt that Tom would drift on forever seek- ing a little wistfully for the dramatic turbulence of some irrecoverable football game Free eBooks at Planet eBook.com And so it happened that on a warm windy evening I drove over to East Egg to see two old friends whom I scarce- ly knew at all Their house was even more elab Hội thảo tổ chức với Phiên toàn thể Phiên chuyên đề gồm nhóm chủ đề tham luận sau: n- sion overlooking the bay The lawn started at the beach and ran toward the front door for a quarter of a mile, jumping over sun-dials and brick walks and burning gardens—final- ly when it reached the house drifting up the side in bright vines as though from the momentum of its run The front was broken by a line of French windows, glowing now with reflected gold, and wide open to the warm windy afternoon, and Tom Buchanan in riding clothes was standing with his legs apart on the front porch He had changed since his New Haven years Now he was a sturdy, straw haired man of thirty with a rather hard mouth and a supercilious manner Two shining, arrogant eyes had established dominance over his face and gave him the appearance of always leaning aggressively forward Not even the effeminate swank of his riding clothes could hide the enormous power of that body—he seemed to fill those glistening boots until he strained the top lacing and you could see a great pack of muscle shifting when his shoulder moved under his thin coat It was a body capable of enor- mous leverage—a cruel body His speaking voice, a gruff husky tenor, added to the im- pression of fractiousness he conveyed There was a touch of paternal contempt in it, even toward people he liked—and there were men at New Have rs is final,’ 10 The Great Gatsby he seemed to say, ‘just because I’m stronger and more of a man than you are.’ We were in the same Senior Society, and while we were never intimate I always had the impression that he approved of me and wanted me to like him with some harsh, defiant wistfulness of his own We talked for a few minutes on the sunny porch ‘I’ve got a nice place here,’ he said, his eyes flashing about restlessly Turning me around by one arm he moved a broad flat hand along the front vista, including in its sweep a sunken Italian garden, a half acre of deep pungent roses and a snub- nosed motor boat that bumped the tide off shore ‘It belonged to Demaine the oil man.’ He turned me around again, politely and abruptly ‘We’ll go inside.’ We walked through a high hallway into a bright rosy- colored space, fragilely bound into the house by French windows at either end The windows were ajar and gleaming white against the fresh grass outside that seemed to grow a little way into the house A breeze blew through the room, blew curtains in at one end and out the other like pale flags, twisting them up toward the frosted wedding cake of the ceiling—and then rippled over the wine-colored rug, mak- ing a shadow on it as wind does on the sea The only completely stationary object in the room w as though upon an anchored balloon They were both in white and their dresses were rippling and fluttering as if they had just been blown back in after a short flight around the house I must have stood for a few moments listening to Nhóm 1: Chuyển đổi số doanh nghiệp nhằm phát triển thương mại phân phối Các nghiên cứu chủ đề tập trung phân tích thực tiễn chuyển đổi số doanh nghiệp Việt Nam nói chung chuyển đổi số doanh nghiệp thuộc lĩnh vực thương mại, logistics, nông nghiệp, du lịch, nói riêng Cụ thể gồm vấn đề như: Chuyển đổi số doanh nghiệp Việt Nam bối cảnh cách mạng công nghiệp 4.0; chuyển đổi kỹ thật số doanh nghiệp vừa nhỏ Việt Nam; nhân tố ảnh hưởng đến chuyển đổi số doanh nghiệp; chuyển đổi số cho doanh nghiệp phân phối hàng hóa tỉnh Lào Cai; chuyển đổi số doanh nghiệp chế biến, xuất cà phê Việt Nam; ứng dụng công nghệ 4.0 lĩnh vực logistics Việt Nam; chuyển đổi số phân phối sản phẩm du lịch Việt Nam;… Thông qua việc đánh giá thực trạng, thuận lợi khó khăn doanh nghiệp trước diễn biến phức tạp dịch bệnh Covid-19, nghiên cứu đề xuất giải pháp kiến nghị góp phần chuyển đổi số có hiệu doanh nghiệp nước ta bối cảnh cách mạng cơng nghiệp 4.0 nhằm ứng phó với ảnh hưởng dịch bệnh Covid-19 Ngoài ra, chủ đề có nghiên cứu đề cập đến ý nghĩa phương pháp trắc lượng thư mục tổng quan tài liệu chuyển đổi số doanh nghiệp vừa nhỏ Nhóm 2: Thị trường hành vi khách hàng lĩnh vực thương mại phân phối Trong chủ đề này, viết tập trung vào nghiên cứu xu hướng tiêu dùng, hành vi tiêu dùng, hài lòng khách hàng bối cảnh đại dịch Covid-19 Cụ thể gồm vấn đề như: Xu hướng tiêu dùng người dân Bình Định sau đại dịch Covid-19; vận dụng thuyết ảnh hưởng xã hội thuyết hành vi có kế hoạch nghiên cứu ý định hành vi tiêu dùng xanh người tiêu dùng trẻ Việt Nam; ảnh hưởng nhận thức môi trường lên dự định hành vi tiêu dùng sản phẩm xanh thành phố Đà Nẵng; yếu tố ảnh hưởng đến ý định mua sản phẩm nhãn hàng riêng siêu thị người tiêu dùng thành phố Kon Tum; người tiêu dùng số phát triển thương mại bán lẻ trực tuyến Việt Nam; chất lượng dịch vụ hài lòng khách hàng mua sắm trực tuyến siêu thị Quy Nhơn; Từ nghiên cứu này, tác giả đề xuất số giải pháp marketing; tìm kiếm nguồn cung hợp lý; nâng cao chất lượng dịch vụ củng cố niềm tin người tiêu dùng; để thúc đẩy mua sắm nâng cao hài lòng khách hàng bối cảnh đại dịch Covid-19 Bên cạnh đó, số nghiên cứu đề cập đến vấn đề ảnh hưởng trách nhiệm xã hội lên hình ảnh tổ chức niềm tin người tiêu dùng; đào tạo nhằm phát triển lực tảng cho nhà quản trị doanh nghiệp vừa nhỏ Việt Nam lĩnh vực xuất nông sản;… n my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since ‘Whenever you feel like criticizing any one,’ he told me, ‘just remember that all the people in this world haven’t had the advantages that you’ve had.’ He didn’t say any more but we’ve always been unusually communicative in a reserved way, and I understood that he meant a great deal more than that In consequence I’m in- clined to reserve all judgments, a habit that has opened up many curious natures to me and also made me the victim of not a few veteran bores The abnormal mind is quick to detect and attach itself to this quality when it appears in a normal person, and so it came about that in college I was unjustly accused of being a politician, because I was privy to the secret griefs of wild, unknown men Most of the con- fidences were unsought—frequently I have feigned sleep, preoccupation, or a hostile levity when I realized by some unmistakable sign that an intimate revelation was quiver- ing on the horizon—for the intimate revelations of young men or at least the terms in which they express them are usually plagiaristic and marred by obvious suppressions Reserving judgments is a matter of infinite hope I am still a little afraid of missing something if I forget that, as my epeat a sense of the fundamental decencies is parcelled out unequally at birth And, after boasting this way of my tolerance, I come to the admission that it has a limit Conduct may be founded on the hard rock or the wet marshes but after a certain point I don’t care what it’s founded on When I came back from the East last autumn I felt that I wanted the world to be in uniform and at a sort of moral attention forever; I want- ed no more riotous excursions with privileged glimpses into the human heart Only Gatsby, the man who gives his name to this book, was exempt from my reaction—Gatsby who represented everything for which I have an unaffect- ed scorn If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life, as if he were related to one of those intricate machines that register earthquakes ten thousand miles away This responsiveness had nothing to with that flabby impressionability which is dignified under the name of the ‘creative temperament’— it was an extraordinary gift for hope, a romantic readiness such as I have never found in any other person and which it is not likely I shall ever find again No—Gatsby turned out all right at the end; it is what preyed on Gatsby, what foul dust floated in the w ve sorrows and short- winded elations of men My family have been prominent, well-to-do people in this middle-western city for three generations The Car- Free eBooks at Planet eBook.com raways are something of a clan and we have a tradition that we’re descended from the Dukes of Buccleuch, but the ac- tual founder of my line was my grandfather’s brother who came here in fifty-one, sent a substitute to the Civil War and started the wholesale hardware business that my father car- ries on today I never saw this great-uncle but I’m supposed to look like him—with special reference to the rather hard-boiled painting that hangs in Father’s office I graduated from New Haven in 1915, just a quarter of a century after my father, and a little later I participated in that delayed Teutonic mi- gration known as the Great War I enjoyed the counter-raid so thoroughly that I came back restless Instead of being the warm center of the world the middle-west now seemed like the ragged edge of the universe—so I decided to go east and learn the bond business Everybody I knew was in the bond business so I supposed it could support one more single man All my aunts and uncles talked it over as if they were choosing a prep-school for me and finally said, ‘Why—ye- es’ with very grave, hesitant faces Father agreed to fin ly, I thought, in the spring of twenty-two The practical thing was to find rooms in the city but it was a warm season and I had just left a country of wide lawns and friendly trees, so when a young man at the office sug- gested that we take a house together in a commuting town it sounded like a great idea He found the house, a weather beaten cardboard bungalow at eighty a month, but at the last minute the firm ordered him to Washington and I went The Great Gatsby out to the country alone I had a dog, at least I had him for a few days until he ran away, and an old Dodge and a Finnish woman who made my bed and cooked breakfast and mut- tered Finnish wisdom to herself over the electric stove It was lonely for a day or so until one morning some man, more recently arrived than I, stopped me on the road ‘How you get to West Egg village?’ he asked helpless- ly I told him And as I walked on I was lonely no longer I was a guide, a pathfinder, an original settler He had casu- ally conferred on me the freedom of the neighborhood And so with the sunshine and the great bursts of leaves growing on the trees—just as things grow in fast movies—I had that familiar conviction that life was beginning over again with the summer There was so much to read for one thing and so much fine health to be pulled d Nhóm 3: Logistics thương mại phân phối, tác động logistics đến hoạt động thương mại phân phối banking and credit and investment securities and they stood on my shelf in red and gold like new money from the mint, promising to unfold the shining secrets that only Midas and Morgan and Mae- cenas knew And I had the high intention of reading many other books besides I was rather literary in college—one year I wrote a series of very solemn and obvious editorials for the ‘Yale News’—and now I was going to bring back all such things into my life and become again that most limited of all specialists, the ‘well-rounded man.’ This isn’t just an epigram—life is much more successfully looked at from a single window, after all Free eBooks at Planet eBook.com It was a matter of chance that I should have rented a house in one of the strangest communities in North Ameri- ca It was on that slender riotous island which extends itself due east of New York and where there are, among other natural curiosities, two unusual formations of land Twenty miles from the city a pair of enormous eggs, identical in contour and separated only by a courtesy bay, jut out into the most domesticated body of salt water in the Western Hemisphere, the great wet barnyard of Long Island Sound They are not perfect ovals—like the egg in the Columbus story they are both crushed flat at the contact end—but their physical resembl head To the wingless a more arresting phenomenon is their dissimilarity in every particular except shape and size I lived at West Egg, the—well, the less fashionable of the two, though this is a most superficial tag to express the bi- zarre and not a little sinister contrast between them My house was at the very tip of the egg, only fifty yards from the Sound, and squeezed between two huge places that rented for twelve or fifteen thousand a season The one on my right was a colossal affair by any standard—it was a factual imi- tation of some Hôtel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool and more than forty acres of lawn and garden It was Gatsby’s mansion Or rather, as I didn’t know Mr Gatsby it was a mansion inhabited by a gentle- man of that name My own house was an eye-sore, but it was a small eye-sore, and it had been overlooked, so I had a The Great Gatsby view of the water, a partial view of my neighbor’s lawn, and the consoling proximity of millionaires—all for eighty dol- lars a month Across the courtesy bay the white palaces of fashionable East Egg glittered along the water, and the history of the summer really begins on the evening I drove over there to have dinner with the Tom Buchanans Daisy was my second e war I spent two days with them in Chicago Her husband, among various physical accomplishments, had been one of the most powerful ends that ever played football at New Haven—a national figure in a way, one of those men who reach such an acute limited excellence at twenty-one that everything afterward savors of anti-cli- max His family were enormously wealthy—even in college his freedom with money was a matter for reproach—but now he’d left Chicago and come east in a fashion that rather took your breath away: for instance he’d brought down a string of polo ponies from Lake Forest It was hard to real- ize that a man in my own generation was wealthy enough to that Why they came east I don’t know They had spent a year in France, for no particular reason, and then drifted here and there unrestfully wherever people played polo and were rich together This was a permanent move, said Daisy over the telephone, but I didn’t believe it—I had no sight into Daisy’s heart but I felt that Tom would drift on forever seek- ing a little wistfully for the dramatic turbulence of some irrecoverable football game Free eBooks at Planet eBook.com And so it happened that on a warm windy evening I drove over to East Egg to see two old friends whom I scarce- ly knew at all Their house was even more elab Ở nhóm chủ đề này, viết tập trung nghiên cứu lý luận thực tiễn logistics thương mại phân phối, tác động logistics đến hoạt động thương mại phân phối Cụ thể gồm vấn đề như: Giao hàng chặng cuối thương mại điện tử B2C số quốc gia; định tuyến phương tiện giao nhận vận chuyển hàng hóa Việt Nam; tác động số lực logistics tới kết hoạt động thương mại quốc tế Việt Nam; vai trò logistics hoạt động xuất khẩu; triển vọng thách thức ngành logistics ngược Việt Nam;… Từ đó, nghiên cứu đưa hàm ý giải pháp cho doanh nghiệp Việt Nam, là: Doanh nghiệp cần thực số giải pháp nâng cao chất lượng nguồn nhân lực, khuyến khích người mua tốn trực tuyến,…; quan quản lý nhà nước cần cải thiện môi trường logistics tăng cường đầu tư kết cấu hạ tầng, tiếp tục giám sát hoạt động toán trực tuyến xử phạt doanh nghiệp vi phạm pháp luật, quảng bá tốn số,… Ngồi ra, chủ đề cịn bàn đến vấn đề phân tích hiệu hai giai đoạn cảng hàng không thương mại Hàn Quốc n- sion overlooking the bay The lawn started at the beach and ran toward the front door for a quarter of a mile, jumping over sun-dials and brick walks and burning gardens—final- ly when it reached the house drifting up the side in bright vines as though from the momentum of its run The front was broken by a line of French windows, glowing now with reflected gold, and wide open to the warm windy afternoon, and Tom Buchanan in riding clothes was standing with his legs apart on the front porch He had changed since his New Haven years Now he was a sturdy, straw haired man of thirty with a rather hard mouth and a supercilious manner Two shining, arrogant eyes had established dominance over his face and gave him the appearance of always leaning aggressively forward Not even the effeminate swank of his riding clothes could hide the enormous power of that body—he seemed to fill those glistening boots until he strained the top lacing and you could see a great pack of muscle shifting when his shoulder moved under his thin coat It was a body capable of enor- mous leverage—a cruel body His speaking voice, a gruff husky tenor, added to the im- pression of fractiousness he conveyed There was a touch of paternal contempt in it, even toward people he liked—and there were men at New Have rs is final,’ 10 The Great Gatsby he seemed to say, ‘just because I’m stronger and more of a man than you are.’ We were in the same Senior Society, and while we were never intimate I always had the impression that he approved of me and wanted me to like him with some harsh, defiant wistfulness of his own We talked for a few minutes on the sunny porch ‘I’ve got a nice place here,’ he said, his eyes flashing about restlessly Turning me around by one arm he moved a broad flat hand along the front vista, including in its sweep a sunken Italian garden, a half acre of deep pungent roses and a snub- nosed motor boat that bumped the tide off shore ‘It belonged to Demaine the oil man.’ He turned me around again, politely and abruptly ‘We’ll go inside.’ We walked through a high hallway into a bright rosy- colored space, fragilely bound into the house by French windows at either end The windows were ajar and gleaming white against the fresh grass outside that seemed to grow a little way into the house A breeze blew through the room, blew curtains in at one end and out the other like pale flags, twisting them up toward the frosted wedding cake of the ceiling—and then rippled over the wine-colored rug, mak- ing a shadow on it as wind does on the sea The only completely stationary object in the room w as though upon an anchored balloon They were both in white and their dresses were rippling and fluttering as if they had just been blown back in after a short flight around the house I must have stood for a few moments listening to Nhóm 4: Mơ hình phân phối thương mại, kênh phân phối thương mại, sở thương mại phân phối doanh nghiệp; Hệ thống thương mại phân phối sản phẩm, dịch vụ chuỗi giá trị toàn cầu Trong chủ đề này, nghiên cứu tập trung vào phân tích nội dung liên quan đến chuỗi giá trị, chuỗi cung ứng ngành hàng Các vấn đề cụ thể bao gồm: Phát triển bền vững chuỗi giá trị nông sản xuất khẩu; sản phẩm điện tử xu hội nhập vào chuỗi giá trị toàn cầu; phát triển chuỗi cung ứng để cải thiện mạng lưới thương mại cho nông sản; phát triển liên kết chiến lược chuỗi cung ứng ngành hàng thịt; nghiên cứu chuỗi cung ứng sách Amazon;… Các nghiên cứu đề xuất số giải pháp, gợi ý cho doanh nghiệp Việt Nam như: Hình thành hệ thống liên kết chiến lược; mở rộng quy mô đầu tư; mở rộng danh mục sản phẩm; điều chỉnh quy trình cơng nghệ giao hàng; nâng cao chất lượng nguồn lực;… Bên cạnh đó, số nghiên cứu đề cập đến vấn đề phát triển sàn giao dịch vận tải đường bộ; đề xuất mơ hình tích hợp thực hành phân phối tốt với hệ thống quản lý chất lượng cho sản phẩm dược phẩm; đảm bảo chất lượng hàng hóa giao dịch qua sàn thương mại điện tử;… Nhóm 5: Dự báo triển vọng thị trường thương mại, phân phối nước, khu vực giới đề xuất, kiến nghị chế, sách doanh nghiệp lĩnh vực thương mại, phân phối Các viết chủ đề tập trung vào phân tích tác động hiệp định thương mại, hàng rào kỹ thuật xuất hàng hóa; phát triển hoạt động thương mại, dịch vụ, xuất khẩu; mối quan hệ đổi công nghệ doanh nghiệp vừa nhỏ Hàn Quốc với hiệu nâng cao lực cạnh tranh; thành tựu thách thức kinh tế Việt Nam trình hội nhập quốc tế;…; từ dự báo triển vọng thị trường thương mại, n my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since ‘Whenever you feel like criticizing any one,’ he told me, ‘just remember that all the people in this world haven’t had the advantages that you’ve had.’ He didn’t say any more but we’ve always been unusually communicative in a reserved way, and I understood that he meant a great deal more than that In consequence I’m in- clined to reserve all judgments, a habit that has opened up many curious natures to me and also made me the victim of not a few veteran bores The abnormal mind is quick to detect and attach itself to this quality when it appears in a normal person, and so it came about that in college I was unjustly accused of being a politician, because I was privy to the secret griefs of wild, unknown men Most of the con- fidences were unsought—frequently I have feigned sleep, preoccupation, or a hostile levity when I realized by some unmistakable sign that an intimate revelation was quiver- ing on the horizon—for the intimate revelations of young men or at least the terms in which they express them are usually plagiaristic and marred by obvious suppressions Reserving judgments is a matter of infinite hope I am still a little afraid of missing something if I forget that, as my epeat a sense of the fundamental decencies is parcelled out unequally at birth And, after boasting this way of my tolerance, I come to the admission that it has a limit Conduct may be founded on the hard rock or the wet marshes but after a certain point I don’t care what it’s founded on When I came back from the East last autumn I felt that I wanted the world to be in uniform and at a sort of moral attention forever; I want- ed no more riotous excursions with privileged glimpses into the human heart Only Gatsby, the man who gives his name to this book, was exempt from my reaction—Gatsby who represented everything for which I have an unaffect- ed scorn If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life, as if he were related to one of those intricate machines that register earthquakes ten thousand miles away This responsiveness had nothing to with that flabby impressionability which is dignified under the name of the ‘creative temperament’— it was an extraordinary gift for hope, a romantic readiness such as I have never found in any other person and which it is not likely I shall ever find again No—Gatsby turned out all right at the end; it is what preyed on Gatsby, what foul dust floated in the w ve sorrows and short- winded elations of men My family have been prominent, well-to-do people in this middle-western city for three generations The Car- Free eBooks at Planet eBook.com raways are something of a clan and we have a tradition that we’re descended from the Dukes of Buccleuch, but the ac- tual founder of my line was my grandfather’s brother who came here in fifty-one, sent a substitute to the Civil War and started the wholesale hardware business that my father car- ries on today I never saw this great-uncle but I’m supposed to look like him—with special reference to the rather hard-boiled painting that hangs in Father’s office I graduated from New Haven in 1915, just a quarter of a century after my father, and a little later I participated in that delayed Teutonic mi- gration known as the Great War I enjoyed the counter-raid so thoroughly that I came back restless Instead of being the warm center of the world the middle-west now seemed like the ragged edge of the universe—so I decided to go east and learn the bond business Everybody I knew was in the bond business so I supposed it could support one more single man All my aunts and uncles talked it over as if they were choosing a prep-school for me and finally said, ‘Why—ye- es’ with very grave, hesitant faces Father agreed to fin ly, I thought, in the spring of twenty-two The practical thing was to find rooms in the city but it was a warm season and I had just left a country of wide lawns and friendly trees, so when a young man at the office sug- gested that we take a house together in a commuting town it sounded like a great idea He found the house, a weather beaten cardboard bungalow at eighty a month, but at the last minute the firm ordered him to Washington and I went The Great Gatsby out to the country alone I had a dog, at least I had him for a few days until he ran away, and an old Dodge and a Finnish woman who made my bed and cooked breakfast and mut- tered Finnish wisdom to herself over the electric stove It was lonely for a day or so until one morning some man, more recently arrived than I, stopped me on the road ‘How you get to West Egg village?’ he asked helpless- ly I told him And as I walked on I was lonely no longer I was a guide, a pathfinder, an original settler He had casu- ally conferred on me the freedom of the neighborhood And so with the sunshine and the great bursts of leaves growing on the trees—just as things grow in fast movies—I had that familiar conviction that life was beginning over again with the summer There was so much to read for one thing and so much fine health to be pulled d phân phối nước, khu vực giới đề xuất, kiến nghị chế, sách doanh nghiệp lĩnh vực thương mại phân phối banking and credit and investment securities and they stood on my shelf in red and gold like new money from the mint, promising to unfold the shining secrets that only Midas and Morgan and Mae- cenas knew And I had the high intention of reading many other books besides I was rather literary in college—one year I wrote a series of very solemn and obvious editorials for the ‘Yale News’—and now I was going to bring back all such things into my life and become again that most limited of all specialists, the ‘well-rounded man.’ This isn’t just an epigram—life is much more successfully looked at from a single window, after all Free eBooks at Planet eBook.com It was a matter of chance that I should have rented a house in one of the strangest communities in North Ameri- ca It was on that slender riotous island which extends itself due east of New York and where there are, among other natural curiosities, two unusual formations of land Twenty miles from the city a pair of enormous eggs, identical in contour and separated only by a courtesy bay, jut out into the most domesticated body of salt water in the Western Hemisphere, the great wet barnyard of Long Island Sound They are not perfect ovals—like the egg in the Columbus story they are both crushed flat at the contact end—but their physical resembl head To the wingless a more arresting phenomenon is their dissimilarity in every particular except shape and size I lived at West Egg, the—well, the less fashionable of the two, though this is a most superficial tag to express the bi- zarre and not a little sinister contrast between them My house was at the very tip of the egg, only fifty yards from the Sound, and squeezed between two huge places that rented for twelve or fifteen thousand a season The one on my right was a colossal affair by any standard—it was a factual imi- tation of some Hôtel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool and more than forty acres of lawn and garden It was Gatsby’s mansion Or rather, as I didn’t know Mr Gatsby it was a mansion inhabited by a gentle- man of that name My own house was an eye-sore, but it was a small eye-sore, and it had been overlooked, so I had a The Great Gatsby view of the water, a partial view of my neighbor’s lawn, and the consoling proximity of millionaires—all for eighty dol- lars a month Across the courtesy bay the white palaces of fashionable East Egg glittered along the water, and the history of the summer really begins on the evening I drove over there to have dinner with the Tom Buchanans Daisy was my second e war I spent two days with them in Chicago Her husband, among various physical accomplishments, had been one of the most powerful ends that ever played football at New Haven—a national figure in a way, one of those men who reach such an acute limited excellence at twenty-one that everything afterward savors of anti-cli- max His family were enormously wealthy—even in college his freedom with money was a matter for reproach—but now he’d left Chicago and come east in a fashion that rather took your breath away: for instance he’d brought down a string of polo ponies from Lake Forest It was hard to real- ize that a man in my own generation was wealthy enough to that Why they came east I don’t know They had spent a year in France, for no particular reason, and then drifted here and there unrestfully wherever people played polo and were rich together This was a permanent move, said Daisy over the telephone, but I didn’t believe it—I had no sight into Daisy’s heart but I felt that Tom would drift on forever seek- ing a little wistfully for the dramatic turbulence of some irrecoverable football game Free eBooks at Planet eBook.com And so it happened that on a warm windy evening I drove over to East Egg to see two old friends whom I scarce- ly knew at all Their house was even more elab Nhóm 6: Những thể chế, sách, luật pháp, sở pháp lý vấn đề thương mại phân phối phát triển kinh tế địa phương, quốc gia quốc tế; Vai trò Nhà nước việc ban hành sách nhằm thúc đẩy lưu thơng hàng hóa phạm vi thị trường nội địa quốc tế; Ảnh hưởng sách thương mại phân phối quốc tế Việt Nam tham gia vào thị trường giới n- sion overlooking the bay The lawn started at the beach and ran toward the front door for a quarter of a mile, jumping over sun-dials and brick walks and burning gardens—final- ly when it reached the house drifting up the side in bright vines as though from the momentum of its run The front was broken by a line of French windows, glowing now with reflected gold, and wide open to the warm windy afternoon, and Tom Buchanan in riding clothes was standing with his legs apart on the front porch He had changed since his New Haven years Now he was a sturdy, straw haired man of thirty with a rather hard mouth and a supercilious manner Two shining, arrogant eyes had established dominance over his face and gave him the appearance of always leaning aggressively forward Not even the effeminate swank of his riding clothes could hide the enormous power of that body—he seemed to fill those glistening boots until he strained the top lacing and you could see a great pack of muscle shifting when his shoulder moved under his thin coat It was a body capable of enor- mous leverage—a cruel body His speaking voice, a gruff husky tenor, added to the im- pression of fractiousness he conveyed There was a touch of paternal contempt in it, even toward people he liked—and there were men at New Have rs is final,’ 10 The Great Gatsby he seemed to say, ‘just because I’m stronger and more of a man than you are.’ We were in the same Senior Society, and while we were never intimate I always had the impression that he approved of me and wanted me to like him with some harsh, defiant wistfulness of his own We talked for a few minutes on the sunny porch ‘I’ve got a nice place here,’ he said, his eyes flashing about restlessly Turning me around by one arm he moved a broad flat hand along the front vista, including in its sweep a sunken Italian garden, a half acre of deep pungent roses and a snub- nosed motor boat that bumped the tide off shore ‘It belonged to Demaine the oil man.’ He turned me around again, politely and abruptly ‘We’ll go inside.’ We walked through a high hallway into a bright rosy- colored space, fragilely bound into the house by French windows at either end The windows were ajar and gleaming white against the fresh grass outside that seemed to grow a little way into the house A breeze blew through the room, blew curtains in at one end and out the other like pale flags, twisting them up toward the frosted wedding cake of the ceiling—and then rippled over the wine-colored rug, mak- ing a shadow on it as wind does on the sea The only completely stationary object in the room w as though upon an anchored balloon They were both in white and their dresses were rippling and fluttering as if they had just been blown back in after a short flight around the house I must have stood for a few moments listening to Trong chủ đề này, nghiên cứu xoay quanh nội dung thể chế, sách, luật pháp thương mại phân phối phát triển kinh tế; vai trò Nhà nước việc ban hành sách thúc đẩy lưu thơng hàng hóa; ảnh hưởng sách thương mại phân phối quốc tế Việt Nam Các vấn đề cụ thể như: Quản lý nhà nước an toàn vệ sinh lao động doanh nghiệp may Việt Nam tham gia hiệp định thương mại tự hệ mới; quản lý thuế thương mại điện tử Việt Nam; pháp luật kinh doanh theo phương thức đa cấp từ góc độ hoạt động bán lẻ; tác động bảo hộ thương mại đến xuất nông sản Việt Nam; quan hệ thương mại nước VISEGRAD Việt Nam; rào cản phi thuế quan xuất nông, lâm, thủy sản Việt Nam;… Một số khuyến nghị đề xuất gồm: Rà sốt hồn thiện hệ thống pháp luật đại lý thương mại; đẩy mạnh hoạt động tuyên truyền, phổ biến pháp luật; tuân thủ nguyên tắc hoạt động thương mại điều chỉnh pháp luật hoạt động bán lẻ; tăng cường theo dõi xử lý phù hợp vụ điều tra phịng vệ thương mại; hồn thiện chế cảnh báo sớm cho hàng xuất Việt Nam;… Nhóm 7: Phát triển thương hiệu, truyền thơng marketing nhằm phát triển thương mại phân phối Các nghiên cứu chủ đề tập trung đề cập đến nội dung thương hiệu doanh nghiệp, truyền thông marketing nhằm phát triển thương mại phân phối Các vấn đề cụ thể như: Giá trị thương hiệu siêu thị bán lẻ; ảnh hưởng hoạt động marketing mạng xã hội, nhận thức thương hiệu, hình ảnh thương hiệu đến trung thành thương hiệu; chiến lược marketing số cho doanh nghiệp Việt Nam; ảnh hưởng tiếp thị số đến kinh doanh dược liệu vùng Tây Nguyên;… Từ việc phân tích thực trạng, tác giả đề xuất số giải pháp phát triển thương hiệu, truyền thông marketing nhằm phát triển thương mại phân phối, là: Tăng cường nhận thức giá trị marketing mạng xã hội công tác quản trị thương hiệu doanh nghiệp; ứng dụng trí tuệ nhân tạo chiến lược marketing số cho doanh nghiệp Việt Nam; đầu tư phương tiện phục vụ tiếp thị số;… Nhóm 8: Các chủ đề liên quan khác Bên cạnh tham luận tập trung lĩnh vực thương mại phân phối có nghiên cứu xoay quanh vấn đề lực cạnh tranh xuất khẩu, trách nhiệm pháp lý doanh nghiệp bối cảnh hội nhập, quản lý tài sản trí tuệ doanh nghiệp, đảm bảo chất lượng bên thứ ba báo cáo bền vững doanh nghiệp, n my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since ‘Whenever you feel like criticizing any one,’ he told me, ‘just remember that all the people in this world haven’t had the advantages that you’ve had.’ He didn’t say any more but we’ve always been unusually communicative in a reserved way, and I understood that he meant a great deal more than that In consequence I’m in- clined to reserve all judgments, a habit that has opened up many curious natures to me and also made me the victim of not a few veteran bores The abnormal mind is quick to detect and attach itself to this quality when it appears in a normal person, and so it came about that in college I was unjustly accused of being a politician, because I was privy to the secret griefs of wild, unknown men Most of the con- fidences were unsought—frequently I have feigned sleep, preoccupation, or a hostile levity when I realized by some unmistakable sign that an intimate revelation was quiver- ing on the horizon—for the intimate revelations of young men or at least the terms in which they express them are usually plagiaristic and marred by obvious suppressions Reserving judgments is a matter of infinite hope I am still a little afraid of missing something if I forget that, as my epeat a sense of the fundamental decencies is parcelled out unequally at birth And, after boasting this way of my tolerance, I come to the admission that it has a limit Conduct may be founded on the hard rock or the wet marshes but after a certain point I don’t care what it’s founded on When I came back from the East last autumn I felt that I wanted the world to be in uniform and at a sort of moral attention forever; I want- ed no more riotous excursions with privileged glimpses into the human heart Only Gatsby, the man who gives his name to this book, was exempt from my reaction—Gatsby who represented everything for which I have an unaffect- ed scorn If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life, as if he were related to one of those intricate machines that register earthquakes ten thousand miles away This responsiveness had nothing to with that flabby impressionability which is dignified under the name of the ‘creative temperament’— it was an extraordinary gift for hope, a romantic readiness such as I have never found in any other person and which it is not likely I shall ever find again No—Gatsby turned out all right at the end; it is what preyed on Gatsby, what foul dust floated in the w ve sorrows and short- winded elations of men My family have been prominent, well-to-do people in this middle-western city for three generations The Car- Free eBooks at Planet eBook.com raways are something of a clan and we have a tradition that we’re descended from the Dukes of Buccleuch, but the ac- tual founder of my line was my grandfather’s brother who came here in fifty-one, sent a substitute to the Civil War and started the wholesale hardware business that my father car- ries on today I never saw this great-uncle but I’m supposed to look like him—with special reference to the rather hard-boiled painting that hangs in Father’s office I graduated from New Haven in 1915, just a quarter of a century after my father, and a little later I participated in that delayed Teutonic mi- gration known as the Great War I enjoyed the counter-raid so thoroughly that I came back restless Instead of being the warm center of the world the middle-west now seemed like the ragged edge of the universe—so I decided to go east and learn the bond business Everybody I knew was in the bond business so I supposed it could support one more single man All my aunts and uncles talked it over as if they were choosing a prep-school for me and finally said, ‘Why—ye- es’ with very grave, hesitant faces Father agreed to fin ly, I thought, in the spring of twenty-two The practical thing was to find rooms in the city but it was a warm season and I had just left a country of wide lawns and friendly trees, so when a young man at the office sug- gested that we take a house together in a commuting town it sounded like a great idea He found the house, a weather beaten cardboard bungalow at eighty a month, but at the last minute the firm ordered him to Washington and I went The Great Gatsby out to the country alone I had a dog, at least I had him for a few days until he ran away, and an old Dodge and a Finnish woman who made my bed and cooked breakfast and mut- tered Finnish wisdom to herself over the electric stove It was lonely for a day or so until one morning some man, more recently arrived than I, stopped me on the road ‘How you get to West Egg village?’ he asked helpless- ly I told him And as I walked on I was lonely no longer I was a guide, a pathfinder, an original settler He had casu- ally conferred on me the freedom of the neighborhood And so with the sunshine and the great bursts of leaves growing on the trees—just as things grow in fast movies—I had that familiar conviction that life was beginning over again with the summer There was so much to read for one thing and so much fine health to be pulled d yếu tố ảnh hưởng đến hài lòng khách hàng chất lượng dịch vụ doanh nghiệp,… Các viết cho nhìn tồn cảnh đầy đủ phương diện hoạt động thương mại phân phối địa phương nước banking and credit and investment securities and they stood on my shelf in red and gold like new money from the mint, promising to unfold the shining secrets that only Midas and Morgan and Mae- cenas knew And I had the high intention of reading many other books besides I was rather literary in college—one year I wrote a series of very solemn and obvious editorials for the ‘Yale News’—and now I was going to bring back all such things into my life and become again that most limited of all specialists, the ‘well-rounded man.’ This isn’t just an epigram—life is much more successfully looked at from a single window, after all Free eBooks at Planet eBook.com It was a matter of chance that I should have rented a house in one of the strangest communities in North Ameri- ca It was on that slender riotous island which extends itself due east of New York and where there are, among other natural curiosities, two unusual formations of land Twenty miles from the city a pair of enormous eggs, identical in contour and separated only by a courtesy bay, jut out into the most domesticated body of salt water in the Western Hemisphere, the great wet barnyard of Long Island Sound They are not perfect ovals—like the egg in the Columbus story they are both crushed flat at the contact end—but their physical resembl head To the wingless a more arresting phenomenon is their dissimilarity in every particular except shape and size I lived at West Egg, the—well, the less fashionable of the two, though this is a most superficial tag to express the bi- zarre and not a little sinister contrast between them My house was at the very tip of the egg, only fifty yards from the Sound, and squeezed between two huge places that rented for twelve or fifteen thousand a season The one on my right was a colossal affair by any standard—it was a factual imi- tation of some Hôtel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool and more than forty acres of lawn and garden It was Gatsby’s mansion Or rather, as I didn’t know Mr Gatsby it was a mansion inhabited by a gentle- man of that name My own house was an eye-sore, but it was a small eye-sore, and it had been overlooked, so I had a The Great Gatsby view of the water, a partial view of my neighbor’s lawn, and the consoling proximity of millionaires—all for eighty dol- lars a month Across the courtesy bay the white palaces of fashionable East Egg glittered along the water, and the history of the summer really begins on the evening I drove over there to have dinner with the Tom Buchanans Daisy was my second e war I spent two days with them in Chicago Her husband, among various physical accomplishments, had been one of the most powerful ends that ever played football at New Haven—a national figure in a way, one of those men who reach such an acute limited excellence at twenty-one that everything afterward savors of anti-cli- max His family were enormously wealthy—even in college his freedom with money was a matter for reproach—but now he’d left Chicago and come east in a fashion that rather took your breath away: for instance he’d brought down a string of polo ponies from Lake Forest It was hard to real- ize that a man in my own generation was wealthy enough to that Why they came east I don’t know They had spent a year in France, for no particular reason, and then drifted here and there unrestfully wherever people played polo and were rich together This was a permanent move, said Daisy over the telephone, but I didn’t believe it—I had no sight into Daisy’s heart but I felt that Tom would drift on forever seek- ing a little wistfully for the dramatic turbulence of some irrecoverable football game Free eBooks at Planet eBook.com And so it happened that on a warm windy evening I drove over to East Egg to see two old friends whom I scarce- ly knew at all Their house was even more elab n- sion overlooking the bay The lawn started at the beach and ran toward the front door for a quarter of a mile, jumping over sun-dials and brick walks and burning gardens—final- ly when it reached the house drifting up the side in bright vines as though from the momentum of its run The front was broken by a line of French windows, glowing now with reflected gold, and wide open to the warm windy afternoon, and Tom Buchanan in riding clothes was standing with his legs apart on the front porch He had changed since his New Haven years Now he was a sturdy, straw haired man of thirty with a rather hard mouth and a supercilious manner Two shining, arrogant eyes had established dominance over his face and gave him the appearance of always leaning aggressively forward Not even the effeminate swank of his riding clothes could hide the enormous power of that body—he seemed to fill those glistening boots until he strained the top lacing and you could see a great pack of muscle shifting when his shoulder moved under his thin coat It was a body capable of enor- mous leverage—a cruel body His speaking voice, a gruff husky tenor, added to the im- pression of fractiousness he conveyed There was a touch of paternal contempt in it, even toward people he liked—and there were men at New Have rs is final,’ 10 The Great Gatsby he seemed to say, ‘just because I’m stronger and more of a man than you are.’ We were in the same Senior Society, and while we were never intimate I always had the impression that he approved of me and wanted me to like him with some harsh, defiant wistfulness of his own We talked for a few minutes on the sunny porch ‘I’ve got a nice place here,’ he said, his eyes flashing about restlessly Turning me around by one arm he moved a broad flat hand along the front vista, including in its sweep a sunken Italian garden, a half acre of deep pungent roses and a snub- nosed motor boat that bumped the tide off shore ‘It belonged to Demaine the oil man.’ He turned me around again, politely and abruptly ‘We’ll go inside.’ We walked through a high hallway into a bright rosy- colored space, fragilely bound into the house by French windows at either end The windows were ajar and gleaming white against the fresh grass outside that seemed to grow a little way into the house A breeze blew through the room, blew curtains in at one end and out the other like pale flags, twisting them up toward the frosted wedding cake of the ceiling—and then rippled over the wine-colored rug, mak- ing a shadow on it as wind does on the sea The only completely stationary object in the room w Ban tổ chức Hội thảo cố gắng để tuyển chọn cách kỹ lưỡng cơng trình tiêu biểu tác giả gửi tham dự Tuy nhiên, giới hạn thời gian dung lượng in Kỷ yếu Hội thảo, có 97 số gần 200 viết chọn lọc in kỷ yếu Ban tổ chức chân thành cảm ơn tác giả quan tâm gửi bài, đến tham dự báo cáo Hội thảo Những đóng góp tâm huyết quý tác giả làm nên thành công Hội thảo lần as though upon an anchored balloon They were both in white and their dresses were rippling and fluttering as if they had just been blown back in after a short flight around the house I must have stood for a few moments listening to Thay mặt Ban tổ chức Hội thảo, lần xin chân thành cảm ơn nhà khoa học, chuyên gia, nhà quản lý đóng góp trí tuệ cho Hội thảo, cảm ơn quan, tổ chức, sở giáo dục giúp đỡ, ủng hộ tạo điều kiện cho tác giả tham dự Hội thảo quan trọng giàu ý nghĩa Xin kính chúc quý vị đại biểu dồi sức khỏe, thành công hạnh phúc! Chúc Hội thảo thành công tốt đẹp! n my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since ‘Whenever you feel like criticizing any one,’ he told me, ‘just remember that all the people in this world haven’t had the advantages that you’ve had.’ He didn’t say any more but we’ve always been unusually communicative in a reserved way, and I understood that he meant a great deal more than that In consequence I’m in- clined to reserve all judgments, a habit that has opened up many curious natures to me and also made me the victim of not a few veteran bores The abnormal mind is quick to detect and attach itself to this quality when it appears in a normal person, and so it came about that in college I was unjustly accused of being a politician, because I was privy to the secret griefs of wild, unknown men Most of the con- fidences were unsought—frequently I have feigned sleep, preoccupation, or a hostile levity when I realized by some unmistakable sign that an intimate revelation was quiver- ing on the horizon—for the intimate revelations of young men or at least the terms in which they express them are usually plagiaristic and marred by obvious suppressions Reserving judgments is a matter of infinite hope I am still a little afraid of missing something if I forget that, as my epeat a sense of the fundamental decencies is parcelled out unequally at birth And, after boasting this way of my tolerance, I come to the admission that it has a limit Conduct may be founded on the hard rock or the wet marshes but after a certain point I don’t care what it’s founded on When I came back from the East last autumn I felt that I wanted the world to be in uniform and at a sort of moral attention forever; I want- ed no more riotous excursions with privileged glimpses into the human heart Only Gatsby, the man who gives his name to this book, was exempt from my reaction—Gatsby who represented everything for which I have an unaffect- ed scorn If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life, as if he were related to one of those intricate machines that register earthquakes ten thousand miles away This responsiveness had nothing to with that flabby impressionability which is dignified under the name of the ‘creative temperament’— it was an extraordinary gift for hope, a romantic readiness such as I have never found in any other person and which it is not likely I shall ever find again No—Gatsby turned out all right at the end; it is what preyed on Gatsby, what foul dust floated in the w ve sorrows and short- winded elations of men My family have been prominent, well-to-do people in this middle-western city for three generations The Car- Free eBooks at Planet eBook.com raways are something of a clan and we have a tradition that we’re descended from the Dukes of Buccleuch, but the ac- tual founder of my line was my grandfather’s brother who came here in fifty-one, sent a substitute to the Civil War and started the wholesale hardware business that my father car- ries on today I never saw this great-uncle but I’m supposed to look like him—with special reference to the rather hard-boiled painting that hangs in Father’s office I graduated from New Haven in 1915, just a quarter of a century after my father, and a little later I participated in that delayed Teutonic mi- gration known as the Great War I enjoyed the counter-raid so thoroughly that I came back restless Instead of being the warm center of the world the middle-west now seemed like the ragged edge of the universe—so I decided to go east and learn the bond business Everybody I knew was in the bond business so I supposed it could support one more single man All my aunts and uncles talked it over as if they were choosing a prep-school for me and finally said, ‘Why—ye- es’ with very grave, hesitant faces Father agreed to fin ly, I thought, in the spring of twenty-two The practical thing was to find rooms in the city but it was a warm season and I had just left a country of wide lawns and friendly trees, so when a young man at the office sug- gested that we take a house together in a commuting town it sounded like a great idea He found the house, a weather beaten cardboard bungalow at eighty a month, but at the last minute the firm ordered him to Washington and I went The Great Gatsby out to the country alone I had a dog, at least I had him for a few days until he ran away, and an old Dodge and a Finnish woman who made my bed and cooked breakfast and mut- tered Finnish wisdom to herself over the electric stove It was lonely for a day or so until one morning some man, more recently arrived than I, stopped me on the road ‘How you get to West Egg village?’ he asked helpless- ly I told him And as I walked on I was lonely no longer I was a guide, a pathfinder, an original settler He had casu- ally conferred on me the freedom of the neighborhood And so with the sunshine and the great bursts of leaves growing on the trees—just as things grow in fast movies—I had that familiar conviction that life was beginning over again with the summer There was so much to read for one thing and so much fine health to be pulled d banking and credit and investment securities and they stood on my shelf in red and gold like new money from the mint, promising to unfold the shining secrets that only Midas and Morgan and Mae- cenas knew And I had the high intention of reading many other books besides I was rather literary in college—one year I wrote a series of very solemn and obvious editorials for the ‘Yale News’—and now I was going to bring back all such things into my life and become again that most limited of all specialists, the ‘well-rounded man.’ This isn’t just an epigram—life is much more successfully looked at from a single window, after all Free eBooks at Planet eBook.com It was a matter of chance that I should have rented a house in one of the strangest communities in North Ameri- ca It was on that slender riotous island which extends itself due east of New York and where there are, among other natural curiosities, two unusual formations of land Twenty miles from the city a pair of enormous eggs, identical in contour and separated only by a courtesy bay, jut out into the most domesticated body of salt water in the Western Hemisphere, the great wet barnyard of Long Island Sound They are not perfect ovals—like the egg in the Columbus story they are both crushed flat at the contact end—but their physical resembl head To the wingless a more arresting phenomenon is their dissimilarity in every particular except shape and size I lived at West Egg, the—well, the less fashionable of the two, though this is a most superficial tag to express the bi- zarre and not a little sinister contrast between them My house was at the very tip of the egg, only fifty yards from the Sound, and squeezed between two huge places that rented for twelve or fifteen thousand a season The one on my right was a colossal affair by any standard—it was a factual imi- tation of some Hôtel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool and more than forty acres of lawn and garden It was Gatsby’s mansion Or rather, as I didn’t know Mr Gatsby it was a mansion inhabited by a gentle- man of that name My own house was an eye-sore, but it was a small eye-sore, and it had been overlooked, so I had a The Great Gatsby view of the water, a partial view of my neighbor’s lawn, and the consoling proximity of millionaires—all for eighty dol- lars a month Across the courtesy bay the white palaces of fashionable East Egg glittered along the water, and the history of the summer really begins on the evening I drove over there to have dinner with the Tom Buchanans Daisy was my second e war I spent two days with them in Chicago Her husband, among various physical accomplishments, had been one of the most powerful ends that ever played football at New Haven—a national figure in a way, one of those men who reach such an acute limited excellence at twenty-one that everything afterward savors of anti-cli- max His family were enormously wealthy—even in college his freedom with money was a matter for reproach—but now he’d left Chicago and come east in a fashion that rather took your breath away: for instance he’d brought down a string of polo ponies from Lake Forest It was hard to real- ize that a man in my own generation was wealthy enough to that Why they came east I don’t know They had spent a year in France, for no particular reason, and then drifted here and there unrestfully wherever people played polo and were rich together This was a permanent move, said Daisy over the telephone, but I didn’t believe it—I had no sight into Daisy’s heart but I felt that Tom would drift on forever seek- ing a little wistfully for the dramatic turbulence of some irrecoverable football game Free eBooks at Planet eBook.com And so it happened that on a warm windy evening I drove over to East Egg to see two old friends whom I scarce- ly knew at all Their house was even more elab n- sion overlooking the bay The lawn started at the beach and ran toward the front door for a quarter of a mile, jumping over sun-dials and brick walks and burning gardens—final- ly when it reached the house drifting up the side in bright vines as though from the momentum of its run The front was broken by a line of French windows, glowing now with reflected gold, and wide open to the warm windy afternoon, and Tom Buchanan in riding clothes was standing with his legs apart on the front porch He had changed since his New Haven years Now he was a sturdy, straw haired man of thirty with a rather hard mouth and a supercilious manner Two shining, arrogant eyes had established dominance over his face and gave him the appearance of always leaning aggressively forward Not even the effeminate swank of his riding clothes could hide the enormous power of that body—he seemed to fill those glistening boots until he strained the top lacing and you could see a great pack of muscle shifting when his shoulder moved under his thin coat It was a body capable of enor- mous leverage—a cruel body His speaking voice, a gruff husky tenor, added to the im- pression of fractiousness he conveyed There was a touch of paternal contempt in it, even toward people he liked—and there were men at New Have rs is final,’ 10 The Great Gatsby he seemed to say, ‘just because I’m stronger and more of a man than you are.’ We were in the same Senior Society, and while we were never intimate I always had the impression that he approved of me and wanted me to like him with some harsh, defiant wistfulness of his own We talked for a few minutes on the sunny porch ‘I’ve got a nice place here,’ he said, his eyes flashing about restlessly Turning me around by one arm he moved a broad flat hand along the front vista, including in its sweep a sunken Italian garden, a half acre of deep pungent roses and a snub- nosed motor boat that bumped the tide off shore ‘It belonged to Demaine the oil man.’ He turned me around again, politely and abruptly ‘We’ll go inside.’ We walked through a high hallway into a bright rosy- colored space, fragilely bound into the house by French windows at either end The windows were ajar and gleaming white against the fresh grass outside that seemed to grow a little way into the house A breeze blew through the room, blew curtains in at one end and out the other like pale flags, twisting them up toward the frosted wedding cake of the ceiling—and then rippled over the wine-colored rug, mak- ing a shadow on it as wind does on the sea The only completely stationary object in the room w as though upon an anchored balloon They were both in white and their dresses were rippling and fluttering as if they had just been blown back in after a short flight around the house I must have stood for a few moments listening to n my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since ‘Whenever you feel like criticizing any one,’ he told me, ‘just remember that all the people in this world haven’t had the advantages that you’ve had.’ He didn’t say any more but we’ve always been unusually communicative in a reserved way, and I understood that he meant a great deal more than that In consequence I’m in- clined to reserve all judgments, a habit that has opened up many curious natures to me and also made me the victim of not a few veteran bores The abnormal mind is quick to detect and attach itself to this quality when it appears in a normal person, and so it came about that in college I was unjustly accused of being a politician, because I was privy to the secret griefs of wild, unknown men Most of the con- fidences were unsought—frequently I have feigned sleep, preoccupation, or a hostile levity when I realized by some unmistakable sign that an intimate revelation was quiver- ing on the horizon—for the intimate revelations of young men or at least the terms in which they express them are usually plagiaristic and marred by obvious suppressions Reserving judgments is a matter of infinite hope I am still a little afraid of missing something if I forget that, as my epeat a sense of the fundamental decencies is parcelled out unequally at birth And, after boasting this way of my tolerance, I come to the admission that it has a limit Conduct may be founded on the hard rock or the wet marshes but after a certain point I don’t care what it’s founded on When I came back from the East last autumn I felt that I wanted the world to be in uniform and at a sort of moral attention forever; I want- ed no more riotous excursions with privileged glimpses into the human heart Only Gatsby, the man who gives his name to this book, was exempt from my reaction—Gatsby who represented everything for which I have an unaffect- ed scorn If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life, as if he were related to one of those intricate machines that register earthquakes ten thousand miles away This responsiveness had nothing to with that flabby impressionability which is dignified under the name of the ‘creative temperament’— it was an extraordinary gift for hope, a romantic readiness such as I have never found in any other person and which it is not likely I shall ever find again No—Gatsby turned out all right at the end; it is what preyed on Gatsby, what foul dust floated in the w ve sorrows and short- winded elations of men My family have been prominent, well-to-do people in this middle-western city for three generations The Car- Free eBooks at Planet eBook.com raways are something of a clan and we have a tradition that we’re descended from the Dukes of Buccleuch, but the ac- tual founder of my line was my grandfather’s brother who came here in fifty-one, sent a substitute to the Civil War and started the wholesale hardware business that my father car- ries on today I never saw this great-uncle but I’m supposed to look like him—with special reference to the rather hard-boiled painting that hangs in Father’s office I graduated from New Haven in 1915, just a quarter of a century after my father, and a little later I participated in that delayed Teutonic mi- gration known as the Great War I enjoyed the counter-raid so thoroughly that I came back restless Instead of being the warm center of the world the middle-west now seemed like the ragged edge of the universe—so I decided to go east and learn the bond business Everybody I knew was in the bond business so I supposed it could support one more single man All my aunts and uncles talked it over as if they were choosing a prep-school for me and finally said, ‘Why—ye- es’ with very grave, hesitant faces Father agreed to fin ly, I thought, in the spring of twenty-two The practical thing was to find rooms in the city but it was a warm season and I had just left a country of wide lawns and friendly trees, so when a young man at the office sug- gested that we take a house together in a commuting town it sounded like a great idea He found the house, a weather beaten cardboard bungalow at eighty a month, but at the last minute the firm ordered him to Washington and I went The Great Gatsby out to the country alone I had a dog, at least I had him for a few days until he ran away, and an old Dodge and a Finnish woman who made my bed and cooked breakfast and mut- tered Finnish wisdom to herself over the electric stove It was lonely for a day or so until one morning some man, more recently arrived than I, stopped me on the road ‘How you get to West Egg village?’ he asked helpless- ly I told him And as I walked on I was lonely no longer I was a guide, a pathfinder, an original settler He had casu- ally conferred on me the freedom of the neighborhood And so with the sunshine and the great bursts of leaves growing on the trees—just as things grow in fast movies—I had that familiar conviction that life was beginning over again with the summer There was so much to read for one thing and so much fine health to be pulled d banking and credit and investment securities and they stood on my shelf in red and gold like new money from the mint, promising to unfold the shining secrets that only Midas and Morgan and Mae- cenas knew And I had the high intention of reading many other books besides I was rather literary in college—one year I wrote a series of very solemn and obvious editorials for the ‘Yale News’—and now I was going to bring back all such things into my life and become again that most limited of all specialists, the ‘well-rounded man.’ This isn’t just an epigram—life is much more successfully looked at from a single window, after all Free eBooks at Planet eBook.com It was a matter of chance that I should have rented a house in one of the strangest communities in North Ameri- ca It was on that slender riotous island which extends itself due east of New York and where there are, among other natural curiosities, two unusual formations of land Twenty miles from the city a pair of enormous eggs, identical in contour and separated only by a courtesy bay, jut out into the most domesticated body of salt water in the Western Hemisphere, the great wet barnyard of Long Island Sound They are not perfect ovals—like the egg in the Columbus story they are both crushed flat at the contact end—but their physical resembl head To the wingless a more arresting phenomenon is their dissimilarity in every particular except shape and size I lived at West Egg, the—well, the less fashionable of the two, though this is a most superficial tag to express the bi- zarre and not a little sinister contrast between them My house was at the very tip of the egg, only fifty yards from the Sound, and squeezed between two huge places that rented for twelve or fifteen thousand a season The one on my right was a colossal affair by any standard—it was a factual imi- tation of some Hôtel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool and more than forty acres of lawn and garden It was Gatsby’s mansion Or rather, as I didn’t know Mr Gatsby it was a mansion inhabited by a gentle- man of that name My own house was an eye-sore, but it was a small eye-sore, and it had been overlooked, so I had a The Great Gatsby view of the water, a partial view of my neighbor’s lawn, and the consoling proximity of millionaires—all for eighty dol- lars a month Across the courtesy bay the white palaces of fashionable East Egg glittered along the water, and the history of the summer really begins on the evening I drove over there to have dinner with the Tom Buchanans Daisy was my second e war I spent two days with them in Chicago Her husband, among various physical accomplishments, had been one of the most powerful ends that ever played football at New Haven—a national figure in a way, one of those men who reach such an acute limited excellence at twenty-one that everything afterward savors of anti-cli- max His family were enormously wealthy—even in college his freedom with money was a matter for reproach—but now he’d left Chicago and come east in a fashion that rather took your breath away: for instance he’d brought down a string of polo ponies from Lake Forest It was hard to real- ize that a man in my own generation was wealthy enough to that Why they came east I don’t know They had spent a year in France, for no particular reason, and then drifted here and there unrestfully wherever people played polo and were rich together This was a permanent move, said Daisy over the telephone, but I didn’t believe it—I had no sight into Daisy’s heart but I felt that Tom would drift on forever seek- ing a little wistfully for the dramatic turbulence of some irrecoverable football game Free eBooks at Planet eBook.com And so it happened that on a warm windy evening I drove over to East Egg to see two old friends whom I scarce- ly knew at all Their house was even more elab n- sion overlooking the bay The lawn started at the beach and ran toward the front door for a quarter of a mile, jumping over sun-dials and brick walks and burning gardens—final- ly when it reached the house drifting up the side in bright vines as though from the momentum of its run The front was broken by a line of French windows, glowing now with reflected gold, and wide open to the warm windy afternoon, and Tom Buchanan in riding clothes was standing with his legs apart on the front porch He had changed since his New Haven years Now he was a sturdy, straw haired man of thirty with a rather hard mouth and a supercilious manner Two shining, arrogant eyes had established dominance over his face and gave him the appearance of always leaning aggressively forward Not even the effeminate swank of his riding clothes could hide the enormous power of that body—he seemed to fill those glistening boots until he strained the top lacing and you could see a great pack of muscle shifting when his shoulder moved under his thin coat It was a body capable of enor- mous leverage—a cruel body His speaking voice, a gruff husky tenor, added to the im- pression of fractiousness he conveyed There was a touch of paternal contempt in it, even toward people he liked—and there were men at New Have rs is final,’ 10 The Great Gatsby he seemed to say, ‘just because I’m stronger and more of a man than you are.’ We were in the same Senior Society, and while we were never intimate I always had the impression that he approved of me and wanted me to like him with some harsh, defiant wistfulness of his own We talked for a few minutes on the sunny porch ‘I’ve got a nice place here,’ he said, his eyes flashing about restlessly Turning me around by one arm he moved a broad flat hand along the front vista, including in its sweep a sunken Italian garden, a half acre of deep pungent roses and a snub- nosed motor boat that bumped the tide off shore ‘It belonged to Demaine the oil man.’ He turned me around again, politely and abruptly ‘We’ll go inside.’ We walked through a high hallway into a bright rosy- colored space, fragilely bound into the house by French windows at either end The windows were ajar and gleaming white against the fresh grass outside that seemed to grow a little way into the house A breeze blew through the room, blew curtains in at one end and out the other like pale flags, twisting them up toward the frosted wedding cake of the ceiling—and then rippled over the wine-colored rug, mak- ing a shadow on it as wind does on the sea The only completely stationary object in the room w as though upon an anchored balloon They were both in white and their dresses were rippling and fluttering as if they had just been blown back in after a short flight around the house I must have stood for a few moments listening to CHỦ ĐỀ TOPIC