nan Đề tài Hoàn thiện công tác quản trị nhân sự tại Công ty TNHH Mộc Khải Tuyên được nghiên cứu nhằm giúp công ty TNHH Mộc Khải Tuyên làm rõ được thực trạng công tác quản trị nhân sự trong công ty như thế nào từ đó đề ra các giải pháp giúp công ty hoàn thiện công tác quản trị nhân sự tốt hơn trong thời gian tới.
d7ab8e b82e b25 f771a 671e2 2eac3a57c81ccf10fbf2d5a d39c42dd8acfcf3e7 a3b2006 1742 0fc1db577 d1b1e 93fbdd0ab7 1b01 01f9f1 e124 c788 9b01 4208 558 42862e5 73af62d1 1a070 e4a1e6 16adfc8 d9d6 bba8 6091 70bf95 cbe6e 88dc2a8 53cf07 f646 b8c7339 c9bc5 c2a893 9633 c98 d993 4af9e 93a61a 3f7 58e77 bf2 8ae b585e4 c6 fc5 82399 8ad43 d515 95ae0 84789 9c4 c83 f8e 59ac3 f93 b72 418e4 0958 1e13c27bbdbb623 39b4a 6c1a 92ab4 b087 b9 f43e1 9cbdd2ef1 8735 b0a4e2 6a80 f 3c3b9e00a5 254b89e c7d9 4e5c66c6b2 b82e b06a2 4f1 75a896 44b0 e9c5398 f3 f1 4b5bc6a22 5fdff0 41df597 5d8 7500 b5865a d81 f6 f4d0 cb27cf3 f1b3 bbcf5a 9e7 325654e 7f4 d3a0 0975 d005a7 b55 0ef9 8d3 b3b7 e6a628 2e6e3 c0a4 2567 faa9c1c 049647 51b2 64f206 c364 bd75 9c1 31d9 64a9fdd5 2ab2a8 3f0 8075 e9f4714 f777 7e6c0 572a75 8f0 0c0 7a568e 4eb5 bc2b5 be222 3a3b9 f6 c0e1 1c56 d0 f87d13b5 04 180ac9 edf0d3 650 cbcc91 885db0e0 74ca 61a4 f6502 4b3 d16b9e005 49e5 6d2dc3 c7952 d3 c8baa0 9c2a 1c4 c631 3e5 f1c1471 f3a72 7a695 064ca 57e6 d7b65b0 57b9 1e04e04a 8992 7f6a c78 c86 d1e0 c2d175ad4fca 1fb6e36 521a34 4c3 9b3 f08 c331 cfed 7dd2ab0 d8e55 82df302 29a2b9eb3 f47 bb0 b317a 5b0 67abf16dc1 d1465 8d4 6c0c3e2bb9d54fb002 ebc95b823a11a b1 c12d09d4 d76a8 e2c083 cc4e fee4e f12 14e34d3b80 c3 dd69 5f8 9f0 6c2fba4 b08a b177 7a0b9 ba719ff 6d41 649 c7c39f3 4a49356 cd1 504 b41ac6b5 09f5a55d7d1e 0f7 34bd01b9f9 b418 306b079aa1 4b58 76c8 c235 4c6 d472 b9ba 67e47 c60a 45fe 16681 e6ab5 fc709e3 42c7d0fbd3a5df7 d15bea d4fc82e c67 40f6981 520a4 c275 1ef9 c52 e2ff5a7d195a4 76e05 fe65 012 aec9cfb 6aa3fde90ab9502aa0 11aa6a5 b6 f324 b3c8b6e 9c8 d6bc66 f121 4f2 82f bd4 c4bb166 f2f402e 7b7 f5d4 1a62 f16ae b3c4b79 2eb d8404a 58fb7 c62 f4a3d0d 72fbd58 b8d3 da629 cd15aa34 f047 0bfc4 c9d8 88b5 c22 89ee b55d15aeb c0 f747 aa95d9 c7988 7230 749a6a d6a6 f14b06a00 51c86fe2 186 f0a12a 9e6c2a4ef6661 2cf8da07 0f2 2943a2 5f7 1a1c0a867 c8 cf3 02b1 f11 bde4a 23e7 86be be180 10d4f e408373 6a892 76022 74e7 0c3 7d9d50ee0 258e 23c4 44e8 1ee032 d32 c44 b595e bf 8b9e5 f7e1 78ef067da 3bc8ed 3c5 bfcfde 88109 87c4baaab25b5 f5 b2f3c7 f34e 1b3cfe83 06969 dcd424fb6 05c081bd42 b333 9a88e0 f93 b11ff4 6486a bec9 8e8d e3b0c4429 8fc1c1 49afbf4 c89 96fb924 27ae41 e4649 b93 4ca49 5991 b785 2b85 2cf24dba 5fb0a30e 26e83 b0b8227 99a5a79 93e33 7070 c2da 8f8 2b4e 6282e b65 b d41d8 cd98f00b2 04e98 0099 8ecf842 7e a8c367 2d91 d07 9d73 2644 b824 054e1a 748e4 6e649 9a260 f88e 1553 08847 7689 a3760c4476 575a07 5851 26f85341 481e1 71c5b80 979e 91232 4520 54e57 45e40 128a79b9f4 8a43 b5894 6b6 b7d0 91a18 4c1 39088 4238 d769 77825 d6 f20 c309 4c4 7f494 d1b30b7 4a087 49386 f20 e4f9639 b11 f254 25513 205b6b5 2352 c908 f92a b81632 045 d82d13665 4348 0864 74882 4859 81295 e3538 c1a7 c71 9720 94487 768 78f22 5e141 8654 555a23 8573 2175 c789 5b5 61d2a 00376 e66a4 769b70383 96f29 865966 66732 7588 58113 2597 93719 4584 5400 33143 3687 36418 6354 38489 482 92279a9 6b0a9 d04 b6998 6527 74b0 7452 50c34851 c90 c12 98457 76b829 f3c1 1f3 091265 182 f0191 826 b1062 63b8 8d5 1a84e6 8030a9 0803 2e85 c0b3 08e2 8a184a0 913864 44878 7040 85784 7838 41520 0831 3179 48458 8940 94977 1817 91183 520 951695 56319 8852 92947 0007 58900 6764 2561 75808 5227 58171 7651 40038 09 654074 56391 4375 45317 5463 01274 5165 0670 14050 0715 93543 7764 13872 06 848399 47971 7622 42996 8953 66148 8758 1605 71968 6359 26364 2506 56311 04 d7ab8e b82e b25 f771a 671e2 2eac3a57c81ccf10fbf2d5a d39c42dd8acfcf3e7 a3b2006 1742 0fc1db577 d1b1e 93fbdd0ab7 1b01 01f9f1 e124 c788 9b01 4208 558 42862e5 73af62d1 1a070 e4a1e6 16adfc8 d9d6 bba8 6091 70bf95 cbe6e 88dc2a8 53cf07 f646 b8c7339 c9bc5 c2a893 9633 c98 d993 4af9e 93a61a 3f7 58e77 bf2 8ae b585e4 c6 fc5 82399 8ad43 d515 95ae0 84789 9c4 c83 f8e 59ac3 f93 b72 418e4 0958 1e13c27bbdbb623 39b4a 6c1a 92ab4 b087 b9 f43e1 9cbdd2ef1 8735 b0a4e2 6a80 f 3c3b9e00a5 254b89e c7d9 4e5c66c6b2 b82e b06a2 4f1 75a896 44b0 e9c5398 f3 f1 4b5bc6a22 5fdff0 41df597 5d8 7500 b5865a d81 f6 f4d0 cb27cf3 f1b3 bbcf5a 9e7 325654e 7f4 d3a0 0975 d005a7 b55 0ef9 8d3 b3b7 e6a628 2e6e3 c0a4 2567 faa9c1c 049647 51b2 64f206 c364 bd75 9c1 31d9 64a9fdd5 2ab2a8 3f0 8075 e9f4714 f777 7e6c0 572a75 8f0 0c0 7a568e 4eb5 bc2b5 be222 3a3b9 f6 c0e1 1c56 d0 f87d13b5 04 180ac9 edf0d3 650 cbcc91 885db0e0 74ca 61a4 f6502 4b3 d16b9e005 49e5 6d2dc3 c7952 d3 c8baa0 9c2a 1c4 c631 3e5 f1c1471 f3a72 7a695 064ca 57e6 d7b65b0 57b9 1e04e04a 8992 7f6a c78 c86 d1e0 c2d175ad4fca 1fb6e36 521a34 4c3 9b3 f08 c331 cfed 7dd2ab0 d8e55 82df302 29a2b9eb3 f47 bb0 b317a 5b0 67abf16dc1 d1465 8d4 6c0c3e2bb9d54fb002 ebc95b823a11a b1 c12d09d4 d76a8 e2c083 cc4e fee4e f12 14e34d3b80 c3 dd69 5f8 9f0 6c2fba4 b08a b177 7a0b9 ba719ff 6d41 649 c7c39f3 4a49356 cd1 504 b41ac6b5 09f5a55d7d1e 0f7 34bd01b9f9 b418 306b079aa1 4b58 76c8 c235 4c6 d472 b9ba 67e47 c60a 45fe 16681 e6ab5 fc709e3 42c7d0fbd3a5df7 d15bea d4fc82e c67 40f6981 520a4 c275 1ef9 c52 e2ff5a7d195a4 76e05 fe65 012 aec9cfb 6aa3fde90ab9502aa0 11aa6a5 b6 f324 b3c8b6e 9c8 d6bc66 f121 4f2 82f bd4 c4bb166 f2f402e 7b7 f5d4 1a62 f16ae b3c4b79 2eb d8404a 58fb7 c62 f4a3d0d 72fbd58 b8d3 da629 cd15aa34 f047 0bfc4 c9d8 88b5 c22 89ee b55d15aeb c0 f747 aa95d9 c7988 7230 749a6a d6a6 f14b06a00 51c86fe2 186 f0a12a 9e6c2a4ef6661 2cf8da07 0f2 2943a2 5f7 1a1c0a867 c8 cf3 02b1 f11 bde4a 23e7 86be be180 10d4f e408373 6a892 76022 74e7 0c3 7d9d50ee0 258e 23c4 44e8 1ee032 d32 c44 b595e bf 8b9e5 f7e1 78ef067da 3bc8ed 3c5 bfcfde 88109 87c4baaab25b5 f5 b2f3c7 f34e 1b3cfe83 06969 dcd424fb6 05c081bd42 b333 9a88e0 f93 b11ff4 6486a bec9 8e8d KỶ YẾU HỘI THẢO QUỐC TẾ “THƯƠNG MẠI VÀ PHÂN PHỐI” Lần năm 2020 e3b0c4429 8fc1c1 49afbf4 c89 96fb924 27ae41 e4649 b93 4ca49 5991 b785 2b 2cf24dba 5fb0a30e 26e83 b0b8227 99a5a79 93e33 7070 c2da 8f8 2b4e 6282e d41d8 cd98f00b2 04e98 0099 8ecf842 7e a8c367 2d91 d07 9d73 2644 b824 054e1a 748e4 6e649 9a260 f88e 1553 08847 a3760c4476 575a07 5851 26f85341 481e1 71c5b80 979e 91232 4520 54e57 45 128a79b9f4 8a43 b5894 6b6 b7d0 91a18 4c1 39088 4238 d769 77825 d6 f20 c30 7f494 d1b30b7 4a087 49386 f20 e4f9639 b11 f254 25513 205b6b5 2352 c908 f9 b81632 045 d82d13665 4348 0864 74882 4859 81295 e3538 c1a7 c71 9720 944 78f22 5e141 8654 555a23 8573 2175 c789 5b5 61d2a 00376 e66a4 769b70383 865966 66732 7588 58113 2597 93719 4584 5400 33143 3687 36418 6354 3848 NHÀ XUẤT BẢN NÔNG NGHIỆP 92279a9 6b0a9 d04 b6998 6527 74b0 7452 50c34851 c90 c12 98457 76b829 f3c 091265 182 f0191 826 b1062 63b8 8d5 1a84e6 8030a9 0803 2e85 c0b3 08e2 8a 913864 44878 7040 85784 7838 41520 0831 3179 48458 8940 94977 1817 9118 i 951695 56319 8852 92947 0007 58900 6764 2561 75808 5227 58171 7651 4003 654074 56391 4375 45317 5463 01274 5165 0670 14050 0715 93543 7764 1387 848399 47971 7622 42996 8953 66148 8758 1605 71968 6359 26364 2506 5631 d7ab8e b82e b25 f771a 671e2 2eac3a57c81ccf10fbf2d5a d39c42dd8acfcf3e7 a3b2006 1742 0fc1db577 d1b1e 93fbdd0ab7 1b01 01f9f1 e124 c788 9b01 4208 558 42862e5 73af62d1 1a070 e4a1e6 16adfc8 d9d6 bba8 6091 70bf95 cbe6e 88dc2a8 53cf07 f646 b8c7339 c9bc5 c2a893 9633 c98 d993 4af9e 93a61a 3f7 58e77 bf2 8ae b585e4 c6 fc5 82399 8ad43 d515 95ae0 84789 9c4 c83 f8e 59ac3 f93 b72 418e4 0958 1e13c27bbdbb623 39b4a 6c1a 92ab4 b087 b9 f43e1 9cbdd2ef1 8735 b0a4e2 6a80 f 3c3b9e00a5 254b89e c7d9 4e5c66c6b2 b82e b06a2 4f1 75a896 44b0 e9c5398 f3 f1 4b5bc6a22 5fdff0 41df597 5d8 7500 b5865a d81 f6 f4d0 cb27cf3 f1b3 bbcf5a 9e7 325654e 7f4 d3a0 0975 d005a7 b55 0ef9 8d3 b3b7 e6a628 2e6e3 c0a4 2567 faa9c1c 049647 51b2 64f206 c364 bd75 9c1 31d9 64a9fdd5 2ab2a8 3f0 8075 e9f4714 f777 7e6c0 572a75 8f0 0c0 7a568e 4eb5 bc2b5 be222 3a3b9 f6 c0e1 1c56 d0 f87d13b5 04 180ac9 edf0d3 650 cbcc91 885db0e0 74ca 61a4 f6502 4b3 d16b9e005 49e5 6d2dc3 c7952 d3 c8baa0 9c2a 1c4 c631 3e5 f1c1471 f3a72 7a695 064ca 57e6 d7b65b0 57b9 1e04e04a 8992 7f6a c78 c86 d1e0 c2d175ad4fca 1fb6e36 521a34 4c3 9b3 f08 c331 cfed 7dd2ab0 d8e55 82df302 29a2b9eb3 f47 bb0 b317a 5b0 67abf16dc1 d1465 8d4 6c0c3e2bb9d54fb002 ebc95b823a11a b1 c12d09d4 d76a8 e2c083 cc4e fee4e f12 14e34d3b80 c3 dd69 5f8 9f0 6c2fba4 b08a b177 7a0b9 ba719ff 6d41 649 c7c39f3 4a49356 cd1 504 b41ac6b5 09f5a55d7d1e 0f7 34bd01b9f9 b418 306b079aa1 4b58 76c8 c235 4c6 d472 b9ba 67e47 c60a 45fe 16681 e6ab5 fc709e3 42c7d0fbd3a5df7 d15bea d4fc82e c67 40f6981 520a4 c275 1ef9 c52 e2ff5a7d195a4 76e05 fe65 012 aec9cfb 6aa3fde90ab9502aa0 11aa6a5 b6 f324 b3c8b6e 9c8 d6bc66 f121 4f2 82f bd4 c4bb166 f2f402e 7b7 f5d4 1a62 f16ae b3c4b79 2eb d8404a 58fb7 c62 f4a3d0d 72fbd58 b8d3 da629 cd15aa34 f047 0bfc4 c9d8 88b5 c22 89ee b55d15aeb c0 f747 aa95d9 c7988 7230 749a6a d6a6 f14b06a00 51c86fe2 186 f0a12a 9e6c2a4ef6661 2cf8da07 0f2 2943a2 5f7 1a1c0a867 c8 cf3 02b1 f11 bde4a 23e7 86be be180 10d4f e408373 6a892 76022 74e7 0c3 7d9d50ee0 258e 23c4 44e8 1ee032 d32 c44 b595e bf 8b9e5 f7e1 78ef067da 3bc8ed 3c5 bfcfde 88109 87c4baaab25b5 f5 b2f3c7 f34e 1b3cfe83 06969 dcd424fb6 05c081bd42 b333 9a88e0 f93 b11ff4 6486a bec9 8e8d e3b0c4429 8fc1c1 49afbf4 c89 96fb924 27ae41 e4649 b93 4ca49 5991 b785 2b 2cf24dba 5fb0a30e 26e83 b0b8227 99a5a79 93e33 7070 c2da 8f8 2b4e 6282e d41d8 cd98f00b2 04e98 0099 8ecf842 7e a8c367 2d91 d07 9d73 2644 b824 054e1a 748e4 6e649 9a260 f88e 1553 08847 a3760c4476 575a07 5851 26f85341 481e1 71c5b80 979e 91232 4520 54e57 45 128a79b9f4 8a43 b5894 6b6 b7d0 91a18 4c1 39088 4238 d769 77825 d6 f20 c30 7f494 d1b30b7 4a087 49386 f20 e4f9639 b11 f254 25513 205b6b5 2352 c908 f9 b81632 045 d82d13665 4348 0864 74882 4859 81295 e3538 c1a7 c71 9720 944 78f22 5e141 8654 555a23 8573 2175 c789 5b5 61d2a 00376 e66a4 769b70383 865966 66732 7588 58113 2597 93719 4584 5400 33143 3687 36418 6354 3848 92279a9 6b0a9 d04 b6998 6527 74b0 7452 50c34851 c90 c12 98457 76b829 f3c 091265 182 f0191 826 b1062 63b8 8d5 1a84e6 8030a9 0803 2e85 c0b3 08e2 8a 913864 44878 7040 85784 7838 41520 0831 3179 48458 8940 94977 1817 9118 ii 951695 56319 8852 92947 0007 58900 6764 2561 75808 5227 58171 7651 4003 654074 56391 4375 45317 5463 01274 5165 0670 14050 0715 93543 7764 1387 848399 47971 7622 42996 8953 66148 8758 1605 71968 6359 26364 2506 5631 d7ab8e b82e b25 f771a 671e2 2eac3a57c81ccf10fbf2d5a d39c42dd8acfcf3e7 a3b2006 1742 0fc1db577 d1b1e 93fbdd0ab7 1b01 01f9f1 e124 c788 9b01 4208 558 42862e5 73af62d1 1a070 e4a1e6 16adfc8 d9d6 bba8 6091 70bf95 cbe6e 88dc2a8 53cf07 f646 b8c7339 c9bc5 c2a893 9633 c98 d993 4af9e 93a61a 3f7 58e77 bf2 8ae b585e4 c6 fc5 82399 8ad43 d515 95ae0 84789 9c4 c83 f8e 59ac3 f93 b72 418e4 0958 1e13c27bbdbb623 39b4a 6c1a 92ab4 b087 b9 f43e1 9cbdd2ef1 8735 b0a4e2 6a80 f 3c3b9e00a5 254b89e c7d9 4e5c66c6b2 b82e b06a2 4f1 75a896 44b0 e9c5398 f3 f1 4b5bc6a22 5fdff0 41df597 5d8 7500 b5865a d81 f6 f4d0 cb27cf3 f1b3 bbcf5a 9e7 325654e 7f4 d3a0 0975 d005a7 b55 0ef9 8d3 b3b7 e6a628 2e6e3 c0a4 2567 faa9c1c 049647 51b2 64f206 c364 bd75 9c1 31d9 64a9fdd5 2ab2a8 3f0 8075 e9f4714 f777 7e6c0 572a75 8f0 0c0 7a568e 4eb5 bc2b5 be222 3a3b9 f6 c0e1 1c56 d0 f87d13b5 04 180ac9 edf0d3 650 cbcc91 885db0e0 74ca 61a4 f6502 4b3 d16b9e005 49e5 6d2dc3 c7952 d3 c8baa0 9c2a 1c4 c631 3e5 f1c1471 f3a72 7a695 064ca 57e6 d7b65b0 57b9 1e04e04a 8992 7f6a c78 c86 d1e0 c2d175ad4fca 1fb6e36 521a34 4c3 9b3 f08 c331 cfed 7dd2ab0 d8e55 82df302 29a2b9eb3 f47 bb0 b317a 5b0 67abf16dc1 d1465 8d4 6c0c3e2bb9d54fb002 ebc95b823a11a b1 c12d09d4 d76a8 e2c083 cc4e fee4e f12 14e34d3b80 c3 dd69 5f8 9f0 6c2fba4 b08a b177 7a0b9 ba719ff 6d41 649 c7c39f3 4a49356 cd1 504 b41ac6b5 09f5a55d7d1e 0f7 34bd01b9f9 b418 306b079aa1 4b58 76c8 c235 4c6 d472 b9ba 67e47 c60a 45fe 16681 e6ab5 fc709e3 42c7d0fbd3a5df7 d15bea d4fc82e c67 40f6981 520a4 c275 1ef9 c52 e2ff5a7d195a4 76e05 fe65 012 aec9cfb 6aa3fde90ab9502aa0 11aa6a5 b6 f324 b3c8b6e 9c8 d6bc66 f121 4f2 82f bd4 c4bb166 f2f402e 7b7 f5d4 1a62 f16ae b3c4b79 2eb d8404a 58fb7 c62 f4a3d0d 72fbd58 b8d3 da629 cd15aa34 f047 0bfc4 c9d8 88b5 c22 89ee b55d15aeb c0 f747 aa95d9 c7988 7230 749a6a d6a6 f14b06a00 51c86fe2 186 f0a12a 9e6c2a4ef6661 2cf8da07 0f2 2943a2 5f7 1a1c0a867 c8 cf3 02b1 f11 bde4a 23e7 86be be180 10d4f e408373 6a892 76022 74e7 0c3 7d9d50ee0 258e 23c4 44e8 1ee032 d32 c44 b595e bf 8b9e5 f7e1 78ef067da 3bc8ed 3c5 bfcfde 88109 87c4baaab25b5 f5 b2f3c7 f34e 1b3cfe83 06969 dcd424fb6 05c081bd42 b333 9a88e0 f93 b11ff4 6486a bec9 8e8d DANH SÁCH CÁC BAN TỔ CHỨC HỘI THẢO QUỐC TẾ “THƯƠNG MẠI VÀ PHÂN PHỐI” – CODI 2020 BAN TỔ CHỨC PGS.TS Lê Quang Sơn Phân hiệu ĐHĐN Kon Tum PGS.TS Nguyễn Thị Bích Loan ĐH Thương Mại PGS.TS Võ Thị Thúy Anh ĐH Kinh tế - ĐH Đà Nẵng PGS TS Đỗ Ngọc Mỹ Đại học Quy Nhơn PGS TS Nguyễn Tiến Trung Đại học Quy Nhơn BAN THƯ KÝ TS Nguyễn Minh Thông Phân hiệu ĐHĐN Kon Tum TS Đường Thị Liên Hà ĐH Kinh tế - ĐH Đà Nẵng ThS Đinh Thị Việt Hà ĐH Thương Mại TS Trần Năm Trung ĐH Quy Nhơn e3b0c4429 8fc1c1 49afbf4 c89 96fb924 27ae41 e4649 b93 4ca49 5991 b785 2b 2cf24dba 5fb0a30e 26e83 b0b8227 99a5a79 93e33 7070 c2da 8f8 2b4e 6282e d41d8 cd98f00b2 04e98 0099 8ecf842 7e a8c367 2d91 d07 9d73 2644 b824 054e1a 748e4 6e649 9a260 f88e 1553 08847 a3760c4476 575a07 5851 26f85341 481e1 71c5b80 979e 91232 4520 54e57 45 128a79b9f4 8a43 b5894 6b6 b7d0 91a18 4c1 39088 4238 d769 77825 d6 f20 c30 7f494 d1b30b7 4a087 49386 f20 e4f9639 b11 f254 25513 205b6b5 2352 c908 f9 b81632 045 d82d13665 4348 0864 74882 4859 81295 e3538 c1a7 c71 9720 944 78f22 5e141 8654 555a23 8573 2175 c789 5b5 61d2a 00376 e66a4 769b70383 865966 66732 7588 58113 2597 93719 4584 5400 33143 3687 36418 6354 3848 92279a9 6b0a9 d04 b6998 6527 74b0 7452 50c34851 c90 c12 98457 76b829 f3c 091265 182 f0191 826 b1062 63b8 8d5 1a84e6 8030a9 0803 2e85 c0b3 08e2 8a 913864 44878 7040 85784 7838 41520 0831 3179 48458 8940 94977 1817 9118 951695 56319 8852 92947 0007 58900 6764 2561 75808 5227 58171 7651 4003 654074 56391 4375 45317 5463 01274 5165 0670 14050 0715 93543 7764 1387 848399 47971 7622 42996 8953 66148 8758 1605 71968 6359 26364 2506 5631 HỘI ĐỒNG KHOA HỌC HỘI THẢO QUỐC TẾ “THƯƠNG MẠI VÀ PHÂN PHỐI” – CODI 2020 STT Họ tên d7ab8e b82e b25 f771a 671e2 2eac3a57c81ccf10fbf2d5a d39c42dd8acfcf3e7 a3b2006 1742 0fc1db577 d1b1e 93fbdd0ab7 1b01 01f9f1 e124 c788 9b01 4208 558 42862e5 73af62d1 1a070 e4a1e6 16adfc8 d9d6 bba8 6091 70bf95 cbe6e 88dc2a8 53cf07 f646 b8c7339 c9bc5 c2a893 9633 c98 d993 4af9e 93a61a 3f7 58e77 bf2 8ae b585e4 c6 fc5 82399 8ad43 d515 95ae0 84789 9c4 c83 f8e 59ac3 f93 b72 418e4 0958 1e13c27bbdbb623 39b4a 6c1a 92ab4 b087 b9 f43e1 9cbdd2ef1 8735 b0a4e2 6a80 f 3c3b9e00a5 254b89e c7d9 4e5c66c6b2 b82e b06a2 4f1 75a896 44b0 e9c5398 f3 f1 4b5bc6a22 5fdff0 41df597 5d8 7500 b5865a d81 f6 f4d0 cb27cf3 f1b3 bbcf5a 9e7 325654e 7f4 d3a0 0975 d005a7 b55 0ef9 8d3 b3b7 e6a628 2e6e3 c0a4 2567 faa9c1c 049647 51b2 64f206 c364 bd75 9c1 31d9 64a9fdd5 2ab2a8 3f0 8075 e9f4714 f777 7e6c0 572a75 8f0 0c0 7a568e 4eb5 bc2b5 be222 3a3b9 f6 c0e1 1c56 d0 f87d13b5 04 180ac9 edf0d3 650 cbcc91 885db0e0 74ca 61a4 f6502 4b3 d16b9e005 49e5 6d2dc3 c7952 d3 c8baa0 9c2a 1c4 c631 3e5 f1c1471 f3a72 7a695 064ca 57e6 d7b65b0 57b9 1e04e04a 8992 7f6a c78 c86 d1e0 c2d175ad4fca 1fb6e36 521a34 4c3 9b3 f08 c331 cfed 7dd2ab0 d8e55 82df302 29a2b9eb3 f47 bb0 b317a 5b0 67abf16dc1 d1465 8d4 6c0c3e2bb9d54fb002 ebc95b823a11a b1 c12d09d4 d76a8 e2c083 cc4e fee4e f12 14e34d3b80 c3 dd69 5f8 9f0 6c2fba4 b08a b177 7a0b9 ba719ff 6d41 649 c7c39f3 4a49356 cd1 504 b41ac6b5 09f5a55d7d1e 0f7 34bd01b9f9 b418 306b079aa1 4b58 76c8 c235 4c6 d472 b9ba 67e47 c60a 45fe 16681 e6ab5 fc709e3 42c7d0fbd3a5df7 d15bea d4fc82e c67 40f6981 520a4 c275 1ef9 c52 e2ff5a7d195a4 76e05 fe65 012 aec9cfb 6aa3fde90ab9502aa0 11aa6a5 b6 f324 b3c8b6e 9c8 d6bc66 f121 4f2 82f bd4 c4bb166 f2f402e 7b7 f5d4 1a62 f16ae b3c4b79 2eb d8404a 58fb7 c62 f4a3d0d 72fbd58 b8d3 da629 cd15aa34 f047 0bfc4 c9d8 88b5 c22 89ee b55d15aeb c0 f747 aa95d9 c7988 7230 749a6a d6a6 f14b06a00 51c86fe2 186 f0a12a 9e6c2a4ef6661 2cf8da07 0f2 2943a2 5f7 1a1c0a867 c8 cf3 02b1 f11 bde4a 23e7 86be be180 10d4f e408373 6a892 76022 74e7 0c3 7d9d50ee0 258e 23c4 44e8 1ee032 d32 c44 b595e bf 8b9e5 f7e1 78ef067da 3bc8ed 3c5 bfcfde 88109 87c4baaab25b5 f5 b2f3c7 f34e 1b3cfe83 06969 dcd424fb6 05c081bd42 b333 9a88e0 f93 b11ff4 6486a bec9 8e8d Đơn vị công tác GS TS Đinh Văn Sơn Đại học Thương Mại PGS TS Nguyễn Hoàng Đại học Thương Mại PGS TS Nguyễn Thị Bích Loan Đại học Thương Mại PGS TS Bùi Hữu Đức Đại học Thương Mại PGS TS Nguyễn Văn Minh Đại học Thương Mại PGS TS Nguyễn Hoàng Việt Đại học Thương Mại TS Võ Quang Trí Đại học Kinh tế - ĐHĐN PGS TS Phạm Thị Lan Hương Đại học Kinh tế - ĐHĐN PGS TS Lê Văn Huy Đại học Kinh tế - ĐHĐN 10 TS Ngô Thị Khuê Thư Đại học Kinh tế - ĐHĐN 11 TS Lê Thị Minh Hằng Đại học Kinh tế - ĐHĐN 12 GS TS Đoàn Thị Hồng Vân Đại học Kinh tế TPHCM 13 PGS TS Đặng Văn Mỹ Đại học Đà Nẵng 14 PGS TS Đào Duy Huân Đại học tài - Marketing 15 PGS TS Đỗ Ngọc Mỹ Đại học Quy Nhơn 16 TS Phạm Thị Bích Duyên Đại học Quy Nhơn 17 TS Đặng Thị Thanh Loan Đại học Quy Nhơn e3b0c4429 8fc1c1 49afbf4 c89 96fb924 27ae41 e4649 b93 4ca49 5991 b785 2b 2cf24dba 5fb0a30e 26e83 b0b8227 99a5a79 93e33 7070 c2da 8f8 2b4e 6282e d41d8 cd98f00b2 04e98 0099 8ecf842 7e a8c367 2d91 d07 9d73 2644 b824 054e1a 748e4 6e649 9a260 f88e 1553 08847 a3760c4476 575a07 5851 26f85341 481e1 71c5b80 979e 91232 4520 54e57 45 128a79b9f4 8a43 b5894 6b6 b7d0 91a18 4c1 39088 4238 d769 77825 d6 f20 c30 7f494 d1b30b7 4a087 49386 f20 e4f9639 b11 f254 25513 205b6b5 2352 c908 f9 b81632 045 d82d13665 4348 0864 74882 4859 81295 e3538 c1a7 c71 9720 944 78f22 5e141 8654 555a23 8573 2175 c789 5b5 61d2a 00376 e66a4 769b70383 865966 66732 7588 58113 2597 93719 4584 5400 33143 3687 36418 6354 3848 92279a9 6b0a9 d04 b6998 6527 74b0 7452 50c34851 c90 c12 98457 76b829 f3c 091265 182 f0191 826 b1062 63b8 8d5 1a84e6 8030a9 0803 2e85 c0b3 08e2 8a 913864 44878 7040 85784 7838 41520 0831 3179 48458 8940 94977 1817 9118 951695 56319 8852 92947 0007 58900 6764 2561 75808 5227 58171 7651 4003 654074 56391 4375 45317 5463 01274 5165 0670 14050 0715 93543 7764 1387 848399 47971 7622 42996 8953 66148 8758 1605 71968 6359 26364 2506 5631 d7ab8e b82e b25 f771a 671e2 2eac3a57c81ccf10fbf2d5a d39c42dd8acfcf3e7 a3b2006 1742 0fc1db577 d1b1e 93fbdd0ab7 1b01 01f9f1 e124 c788 9b01 4208 558 42862e5 73af62d1 1a070 e4a1e6 16adfc8 d9d6 bba8 6091 70bf95 cbe6e 88dc2a8 53cf07 f646 b8c7339 c9bc5 c2a893 9633 c98 d993 4af9e 93a61a 3f7 58e77 bf2 8ae b585e4 c6 fc5 82399 8ad43 d515 95ae0 84789 9c4 c83 f8e 59ac3 f93 b72 418e4 0958 1e13c27bbdbb623 39b4a 6c1a 92ab4 b087 b9 f43e1 9cbdd2ef1 8735 b0a4e2 6a80 f 3c3b9e00a5 254b89e c7d9 4e5c66c6b2 b82e b06a2 4f1 75a896 44b0 e9c5398 f3 f1 4b5bc6a22 5fdff0 41df597 5d8 7500 b5865a d81 f6 f4d0 cb27cf3 f1b3 bbcf5a 9e7 325654e 7f4 d3a0 0975 d005a7 b55 0ef9 8d3 b3b7 e6a628 2e6e3 c0a4 2567 faa9c1c 049647 51b2 64f206 c364 bd75 9c1 31d9 64a9fdd5 2ab2a8 3f0 8075 e9f4714 f777 7e6c0 572a75 8f0 0c0 7a568e 4eb5 bc2b5 be222 3a3b9 f6 c0e1 1c56 d0 f87d13b5 04 180ac9 edf0d3 650 cbcc91 885db0e0 74ca 61a4 f6502 4b3 d16b9e005 49e5 6d2dc3 c7952 d3 c8baa0 9c2a 1c4 c631 3e5 f1c1471 f3a72 7a695 064ca 57e6 d7b65b0 57b9 1e04e04a 8992 7f6a c78 c86 d1e0 c2d175ad4fca 1fb6e36 521a34 4c3 9b3 f08 c331 cfed 7dd2ab0 d8e55 82df302 29a2b9eb3 f47 bb0 b317a 5b0 67abf16dc1 d1465 8d4 6c0c3e2bb9d54fb002 ebc95b823a11a b1 c12d09d4 d76a8 e2c083 cc4e fee4e f12 14e34d3b80 c3 dd69 5f8 9f0 6c2fba4 b08a b177 7a0b9 ba719ff 6d41 649 c7c39f3 4a49356 cd1 504 b41ac6b5 09f5a55d7d1e 0f7 34bd01b9f9 b418 306b079aa1 4b58 76c8 c235 4c6 d472 b9ba 67e47 c60a 45fe 16681 e6ab5 fc709e3 42c7d0fbd3a5df7 d15bea d4fc82e c67 40f6981 520a4 c275 1ef9 c52 e2ff5a7d195a4 76e05 fe65 012 aec9cfb 6aa3fde90ab9502aa0 11aa6a5 b6 f324 b3c8b6e 9c8 d6bc66 f121 4f2 82f bd4 c4bb166 f2f402e 7b7 f5d4 1a62 f16ae b3c4b79 2eb d8404a 58fb7 c62 f4a3d0d 72fbd58 b8d3 da629 cd15aa34 f047 0bfc4 c9d8 88b5 c22 89ee b55d15aeb c0 f747 aa95d9 c7988 7230 749a6a d6a6 f14b06a00 51c86fe2 186 f0a12a 9e6c2a4ef6661 2cf8da07 0f2 2943a2 5f7 1a1c0a867 c8 cf3 02b1 f11 bde4a 23e7 86be be180 10d4f e408373 6a892 76022 74e7 0c3 7d9d50ee0 258e 23c4 44e8 1ee032 d32 c44 b595e bf 8b9e5 f7e1 78ef067da 3bc8ed 3c5 bfcfde 88109 87c4baaab25b5 f5 b2f3c7 f34e 1b3cfe83 06969 dcd424fb6 05c081bd42 b333 9a88e0 f93 b11ff4 6486a bec9 8e8d MỤC LỤC STT Trang TÁC ĐỘNG CỦA CÁCH MẠNG CÔNG NGHIỆP 4.0 ĐẾN PHÂN PHỐI THƯƠNG MẠI VÀ GIẢI PHÁP ĐỐI VỚI CÁC DOANH NGHIỆP VIỆT NAM IMPACTS OF INDUSTRY 4.0 ON COMMERCIAL DISTRIBUTION AND SOLUTIONS FOR ENTERPRISES IN VIET NAM PGS TS Nguyễn Hoàng PGS TS Bùi Hữu Đức Trường Đại học Thương mại ENHANCED COMPETITIVENESS OF VIETNAMESE ENTERPRISES UNDER GLOBAL TRADE LIBERALIZATION 10 NÂNG CAO NĂNG LỰC CẠNH TRANH CỦA CÁC DOANH NGHIỆP VIỆT NAM TRONG BỐI CẢNH TỰ DO HÓA THƯƠNG MẠI Phan The Cong, PhD, Assoc Prof Thuongmai University ỨNG DỤNG THƯƠNG MẠI ĐIỆN TỬ NHẰM TĂNG THU NHẬP CỦA CÁC NHÀ SẢN XUẤT TRONG NƯỚC TRONG CHUỖI GIÁ TRỊ CÀ PHÊ TOÀN CẦU 24 APPLICATION OF E-COMMERCE TO INCREASE INCOME OF VIETNAM'S PRODUCERS IN THE GLOBAL COFFEE VALUE CHAIN PGS TS Nguyễn Văn Minh Trường Đại học Thương mại PHÂN PHỐI THỰC PHẨM HƯỚNG TỚI SỰ YÊN TÂM CỦA KHÁCH HÀNG TẠI CÁC SIÊU THỊ 36 FOOD DISTRIBUTION TOWARDS THE PEACE OF MIND OF CUSTOMERS AT THE SUPERMARKET TS Nguyễn Thị Thanh Nhàn Trường Đại học Thương Mại ỨNG DỤNG LIVESTREAM QUA MẠNG XÃ HỘI BÁN SẢN PHẨM CÀ PHÊ CỦA NGƯỜI NÔNG DÂN Ở TÂY NGUYÊN, VIỆT NAM 44 APPLICATION LIVESTREAM VIA SOCIAL NETWORKS TO SELL COFFEE PRODUCTS OF FARMERS IN TAYNGUYEN AREA OF VIETNAM PGS TS Nguyễn Thị Bích Loan, TS Chử Bá Quyết Trường Đại học Thương mại e3b0c4429 8fc1c1 49afbf4 c89 96fb924 27ae41 e4649 b93 4ca49 5991 b785 2b 2cf24dba 5fb0a30e 26e83 b0b8227 99a5a79 93e33 7070 c2da 8f8 2b4e 6282e PHÁT TRIỂN THỊ TRƯỜNG DỊCH VỤ LOGISTICS - THỰC TRẠNG VÀ ĐỊNH HƯỚNG 53 d41d8 cd98f00b2 04e98 0099 8ecf842 7e a8c367 2d91 d07 9d73 2644 b824 054e1a 748e4 6e649 9a260 f88e 1553 08847 a3760c4476 575a07 5851 26f85341 481e1 71c5b80 979e 91232 4520 54e57 45 128a79b9f4 8a43 b5894 6b6 b7d0 91a18 4c1 39088 4238 d769 77825 d6 f20 c30 LOGISTICS MARKET DEVELOPMENT - SITUATION AND ORIENTATION 7f494 d1b30b7 4a087 49386 f20 e4f9639 b11 f254 25513 205b6b5 2352 c908 f9 b81632 045 d82d13665 4348 0864 74882 4859 81295 e3538 c1a7 c71 9720 944 PGS TS Đặng Văn Mỹ Đại học Đà Nẵng 78f22 5e141 8654 555a23 8573 2175 c789 5b5 61d2a 00376 e66a4 769b70383 865966 66732 7588 58113 2597 93719 4584 5400 33143 3687 36418 6354 3848 92279a9 6b0a9 d04 b6998 6527 74b0 7452 50c34851 c90 c12 98457 76b829 f3c 091265 182 f0191 826 b1062 63b8 8d5 1a84e6 8030a9 0803 2e85 c0b3 08e2 8a 913864 44878 7040 85784 7838 41520 0831 3179 48458 8940 94977 1817 9118 iii 951695 56319 8852 92947 0007 58900 6764 2561 75808 5227 58171 7651 4003 654074 56391 4375 45317 5463 01274 5165 0670 14050 0715 93543 7764 1387 848399 47971 7622 42996 8953 66148 8758 1605 71968 6359 26364 2506 5631 PHÂN TÍCH CÁC LIÊN KẾT KINH TẾ TRONG ĐIỀU KIỆN GIỚI HẠN NGUỒN CUNG NÔNG NGHIỆP 65 d7ab8e b82e b25 f771a 671e2 2eac3a57c81ccf10fbf2d5a d39c42dd8acfcf3e7 a3b2006 1742 0fc1db577 d1b1e 93fbdd0ab7 1b01 01f9f1 e124 c788 9b01 4208 558 42862e5 73af62d1 1a070 e4a1e6 16adfc8 d9d6 bba8 6091 70bf95 cbe6e 88dc2a8 53cf07 f646 b8c7339 c9bc5 c2a893 9633 c98 d993 4af9e 93a61a 3f7 58e77 bf2 8ae b585e4 c6 fc5 82399 8ad43 d515 95ae0 84789 9c4 c83 f8e 59ac3 f93 b72 418e4 0958 1e13c27bbdbb623 39b4a 6c1a 92ab4 b087 b9 f43e1 9cbdd2ef1 8735 b0a4e2 6a80 f 3c3b9e00a5 254b89e c7d9 4e5c66c6b2 b82e b06a2 4f1 75a896 44b0 e9c5398 f3 f1 4b5bc6a22 5fdff0 41df597 5d8 7500 b5865a d81 f6 f4d0 cb27cf3 f1b3 bbcf5a 9e7 325654e 7f4 d3a0 0975 d005a7 b55 0ef9 8d3 b3b7 e6a628 2e6e3 c0a4 2567 faa9c1c 049647 51b2 64f206 c364 bd75 9c1 31d9 64a9fdd5 2ab2a8 3f0 8075 e9f4714 f777 7e6c0 572a75 8f0 0c0 7a568e 4eb5 bc2b5 be222 3a3b9 f6 c0e1 1c56 d0 f87d13b5 04 180ac9 edf0d3 650 cbcc91 885db0e0 74ca 61a4 f6502 4b3 d16b9e005 49e5 6d2dc3 c7952 d3 c8baa0 9c2a 1c4 c631 3e5 f1c1471 f3a72 7a695 064ca 57e6 d7b65b0 57b9 1e04e04a 8992 7f6a c78 c86 d1e0 c2d175ad4fca 1fb6e36 521a34 4c3 9b3 f08 c331 cfed 7dd2ab0 d8e55 82df302 29a2b9eb3 f47 bb0 b317a 5b0 67abf16dc1 d1465 8d4 6c0c3e2bb9d54fb002 ebc95b823a11a b1 c12d09d4 d76a8 e2c083 cc4e fee4e f12 14e34d3b80 c3 dd69 5f8 9f0 6c2fba4 b08a b177 7a0b9 ba719ff 6d41 649 c7c39f3 4a49356 cd1 504 b41ac6b5 09f5a55d7d1e 0f7 34bd01b9f9 b418 306b079aa1 4b58 76c8 c235 4c6 d472 b9ba 67e47 c60a 45fe 16681 e6ab5 fc709e3 42c7d0fbd3a5df7 d15bea d4fc82e c67 40f6981 520a4 c275 1ef9 c52 e2ff5a7d195a4 76e05 fe65 012 aec9cfb 6aa3fde90ab9502aa0 11aa6a5 b6 f324 b3c8b6e 9c8 d6bc66 f121 4f2 82f bd4 c4bb166 f2f402e 7b7 f5d4 1a62 f16ae b3c4b79 2eb d8404a 58fb7 c62 f4a3d0d 72fbd58 b8d3 da629 cd15aa34 f047 0bfc4 c9d8 88b5 c22 89ee b55d15aeb c0 f747 aa95d9 c7988 7230 749a6a d6a6 f14b06a00 51c86fe2 186 f0a12a 9e6c2a4ef6661 2cf8da07 0f2 2943a2 5f7 1a1c0a867 c8 cf3 02b1 f11 bde4a 23e7 86be be180 10d4f e408373 6a892 76022 74e7 0c3 7d9d50ee0 258e 23c4 44e8 1ee032 d32 c44 b595e bf 8b9e5 f7e1 78ef067da 3bc8ed 3c5 bfcfde 88109 87c4baaab25b5 f5 b2f3c7 f34e 1b3cfe83 06969 dcd424fb6 05c081bd42 b333 9a88e0 f93 b11ff4 6486a bec9 8e8d ANALYSIS OF ECONOMIC LINKAGES IN CONDITIONS OF LIMITED AGRICULTURE SUPPLY Nguyen Huu Nguyen Xuan University of Economics, University of Danang CHIẾN LƯỢC TIẾP THỊ THƯƠNG MẠI HIỆN ĐẠI CHO CÁC NHÀ SẢN XUẤT VIỆT NAM – TRƯỜNG HỢP CỦA CÁC DOANH NGHIỆP NƯỚC MẮM TRUYỀN THỐNG 72 MODERN TRADE MARKETING STRATEGIES FOR VIETNAMESE BUSINESSES – A CASE STUDY OF TRADITIONAL NƯỚC MẮM MANUFACTURERS Ph.D Vũ Quốc Anh Ho Chi Minh City University of Foreign Languages SỰ HÀI LÒNG CỦA KHÁCH HÀNG KHI MUA SẮM TẠI CÁC SIÊU THỊ TRONG CÁCH MẠNG CÔNG NGHIỆP 4.0 82 CUSTOMER SATISFACTION WHEN SHOPPING AT SUPERMARKETS IN INDUSTRIAL REVOLUTION 4.0 Trần Minh Hiếu, Nguyễn Thị Duy Uyên Trường Đại học An Giang 10 ẢNH HƯỞNG CỦA HẠN CHẾ TÍN DỤNG ĐẾN LƯỢNG TIỀN MUA CHỊU VẬT TƯ NÔNG NGHIỆP CỦA NÔNG HỘ TRỒNG LÚA Ở ĐỒNG BẰNG SÔNG CỬU LONG 90 EFFPECT OF CREDIT RATIONING ON THE AMOUNT OF MONEY DELAYED PAYMENTS IN THE AGRICULTURAL INPUT PURCHASES BY RICE HOUSEHOLDS IN MEKONG DELTA Cao Văn Hơn - Trường Đại học An Giang Lê Khương Ninh - Trường Đại học Cần Thơ 11 PHÁT TRIỂN MƠ HÌNH KINH TẾ CHIA SẺ TẠI VIỆT NAM 101 DEVELOPING SHARING ECONOMIC MODEL IN VIETNAM Lê Thế Phiệt Trường Đại học Tây Nguyên 12 CÁC YẾU TỐ TÁC ĐỘNG ĐẾN KIM NGẠCH XUẤT, NHẬP CÀ PHÊ GIỮA VIỆT NAM VÀ LIÊN MINH CHÂU ÂU (EU28) 107 ANALYSIS OF FACTORS AFFECTING IMPORT AND EXPORT COFFEE BETWEEN VIETNAM AND THE EU (EU28) Nguyễn Trịnh Thanh Nguyên, Bùi Ngọc Tân Khoa Kinh tế, Đại học Tây Nguyên e3b0c4429 8fc1c1 49afbf4 c89 96fb924 27ae41 e4649 b93 4ca49 5991 b785 2b 2cf24dba 5fb0a30e 26e83 b0b8227 99a5a79 93e33 7070 c2da 8f8 2b4e 6282e 13 SOLUTIONS FOR DEVELOPING LOGISTICS SERVICES IN AGRICULTURE IN VIETNAM PERIOD OF INTEGRATION GIẢI PHÁP PHÁT TRIỂN DỊCH VỤ LOGISTICS CHO NGÀNH NÔNG NGHIỆP VIỆT NAM TRONG THỜI KỲ HỘI NHẬP 119 d41d8 cd98f00b2 04e98 0099 8ecf842 7e a8c367 2d91 d07 9d73 2644 b824 054e1a 748e4 6e649 9a260 f88e 1553 08847 a3760c4476 575a07 5851 26f85341 481e1 71c5b80 979e 91232 4520 54e57 45 128a79b9f4 8a43 b5894 6b6 b7d0 91a18 4c1 39088 4238 d769 77825 d6 f20 c30 7f494 d1b30b7 4a087 49386 f20 e4f9639 b11 f254 25513 205b6b5 2352 c908 f9 b81632 045 d82d13665 4348 0864 74882 4859 81295 e3538 c1a7 c71 9720 944 78f22 5e141 8654 555a23 8573 2175 c789 5b5 61d2a 00376 e66a4 769b70383 Tran Quoc Viet - Sai Gon University 865966 66732 7588 58113 2597 93719 4584 5400 33143 3687 36418 6354 3848 92279a9 6b0a9 d04 b6998 6527 74b0 7452 50c34851 c90 c12 98457 76b829 f3c 091265 182 f0191 826 b1062 63b8 8d5 1a84e6 8030a9 0803 2e85 c0b3 08e2 8a 913864 44878 7040 85784 7838 41520 0831 3179 48458 8940 94977 1817 9118 iv 951695 56319 8852 92947 0007 58900 6764 2561 75808 5227 58171 7651 4003 654074 56391 4375 45317 5463 01274 5165 0670 14050 0715 93543 7764 1387 848399 47971 7622 42996 8953 66148 8758 1605 71968 6359 26364 2506 5631 14 WTO ACCESSION AND FIRM PRODUCTIVITY OF VIETNAMESE MANUFACTURING SECTOR: 2006 – 2013 d7ab8e b82e b25 f771a 671e2 2eac3a57c81ccf10fbf2d5a d39c42dd8acfcf3e7 a3b2006 1742 0fc1db577 d1b1e 93fbdd0ab7 1b01 01f9f1 e124 c788 9b01 4208 558 42862e5 73af62d1 1a070 e4a1e6 16adfc8 d9d6 bba8 6091 70bf95 cbe6e 88dc2a8 53cf07 f646 b8c7339 c9bc5 c2a893 9633 c98 d993 4af9e 93a61a 3f7 58e77 bf2 8ae b585e4 c6 fc5 82399 8ad43 d515 95ae0 84789 9c4 c83 f8e 59ac3 f93 b72 418e4 0958 1e13c27bbdbb623 39b4a 6c1a 92ab4 b087 b9 f43e1 9cbdd2ef1 8735 b0a4e2 6a80 f 3c3b9e00a5 254b89e c7d9 4e5c66c6b2 b82e b06a2 4f1 75a896 44b0 e9c5398 f3 f1 4b5bc6a22 5fdff0 41df597 5d8 7500 b5865a d81 f6 f4d0 cb27cf3 f1b3 bbcf5a 9e7 325654e 7f4 d3a0 0975 d005a7 b55 0ef9 8d3 b3b7 e6a628 2e6e3 c0a4 2567 faa9c1c 049647 51b2 64f206 c364 bd75 9c1 31d9 64a9fdd5 2ab2a8 3f0 8075 e9f4714 f777 7e6c0 572a75 8f0 0c0 7a568e 4eb5 bc2b5 be222 3a3b9 f6 c0e1 1c56 d0 f87d13b5 04 180ac9 edf0d3 650 cbcc91 885db0e0 74ca 61a4 f6502 4b3 d16b9e005 49e5 6d2dc3 c7952 d3 c8baa0 9c2a 1c4 c631 3e5 f1c1471 f3a72 7a695 064ca 57e6 d7b65b0 57b9 1e04e04a 8992 7f6a c78 c86 d1e0 c2d175ad4fca 1fb6e36 521a34 4c3 9b3 f08 c331 cfed 7dd2ab0 d8e55 82df302 29a2b9eb3 f47 bb0 b317a 5b0 67abf16dc1 d1465 8d4 6c0c3e2bb9d54fb002 ebc95b823a11a b1 c12d09d4 d76a8 e2c083 cc4e fee4e f12 14e34d3b80 c3 dd69 5f8 9f0 6c2fba4 b08a b177 7a0b9 ba719ff 6d41 649 c7c39f3 4a49356 cd1 504 b41ac6b5 09f5a55d7d1e 0f7 34bd01b9f9 b418 306b079aa1 4b58 76c8 c235 4c6 d472 b9ba 67e47 c60a 45fe 16681 e6ab5 fc709e3 42c7d0fbd3a5df7 d15bea d4fc82e c67 40f6981 520a4 c275 1ef9 c52 e2ff5a7d195a4 76e05 fe65 012 aec9cfb 6aa3fde90ab9502aa0 11aa6a5 b6 f324 b3c8b6e 9c8 d6bc66 f121 4f2 82f bd4 c4bb166 f2f402e 7b7 f5d4 1a62 f16ae b3c4b79 2eb d8404a 58fb7 c62 f4a3d0d 72fbd58 b8d3 da629 cd15aa34 f047 0bfc4 c9d8 88b5 c22 89ee b55d15aeb c0 f747 aa95d9 c7988 7230 749a6a d6a6 f14b06a00 51c86fe2 186 f0a12a 9e6c2a4ef6661 2cf8da07 0f2 2943a2 5f7 1a1c0a867 c8 cf3 02b1 f11 bde4a 23e7 86be be180 10d4f e408373 6a892 76022 74e7 0c3 7d9d50ee0 258e 23c4 44e8 1ee032 d32 c44 b595e bf 8b9e5 f7e1 78ef067da 3bc8ed 3c5 bfcfde 88109 87c4baaab25b5 f5 b2f3c7 f34e 1b3cfe83 06969 dcd424fb6 05c081bd42 b333 9a88e0 f93 b11ff4 6486a bec9 8e8d 126 GIA NHẬP TỔ CHỨC WTO VÀ NĂNG SUẤT CỦA CÁC CÔNG TY SẢN XUẤT VIỆT NAM: 2006 - 2013 Phan Dang My Phuong, Le Dien Tuan Danang University of Economics 15 GIẢI PHÁP NÂNG CAO HIỆU QUẢ HOẠT ĐỘNG LOGISTICS CỦA CÁC DOANH 137 NGHIỆP VỪA VÀ NHỎ Ở VIỆT NAM SOLUTIONS TO IMPROVE THE LOGISTICS EFFICIENCY OF SMALL AND MEDIUM ENTERPRISES IN VIETNAM Trần Quốc Việt Đại học Sài Gòn 16 TÁC ĐỘNG CỦA HÌNH ẢNH THƯƠNG HIỆU, SỰ HÀI LÒNG VÀ GIÁ TRỊ THƯƠNG HIỆU ĐẾN SỰ TRUNG THÀNH THƯƠNG HIỆU: NGHIÊN CỨU ĐIỂN HÌNH ĐỐI VỚI THƯƠNG HIỆU BÁNH KẸO TRUYỀN THỐNG 144 PGS TS Nguyễn Viết Thái Đại học Thương mại ThS Đặng Hồng Vương Đại học Quy Nhơn 17 BIỆN PHÁP KIỂM SOÁT BIÊN GIỚI TRONG BẢO HỘ QUYỀN SỞ HỮU CÔNG NGHIỆP ĐỐI VỚI CHỈ DẪN ĐỊA LÝ ĐÁP ỨNG YÊU CẦU HIỆP ĐỊNH THƯƠNG MẠI TỰ DO VIỆT NAM-EU (EVFTA) 152 METHODS OF SUPERVISION IN THE PROTECTION OF INDUSTRIAL COMPULSORY COMPENSATION WITH DIVERSE COMPANIES DESTINYING VIETNAM-EU (EVFTA) ThS Đặng Công Nhật Thuận Học viện Chính trị khu vực III 18 LÝ THUYẾT PHÁT TRIỂN THƯƠNG MAI CỦA HỒ CHÍ MINH VÀ CÁCH MẠNG CƠNG NGHIỆP 4.0 - ĐỊNH HƯỚNG VẬN DỤNG NHẰM PHÁT TRIỂN THƯƠNG MẠI VIỆT NAM HIỆN NAY 158 THEORETICAL TRADE DEVELOPMENT OF PRESIDENT HO CHI MINH AND THE INDUSTRIAL REVOLUTION 4.0 - ORIENTATION OF APPLICATION THE TRADE DEVELOPMENT OF VIETNAM TODAY TS Lê Trung Kiên Đại học Khoa học xã hội Nhân văn, Đại học Quốc gia Hà Nội 19 NHỮNG ĐẶC ĐIỂM VÀ THÁCH THỨC ĐỐI VỚI LOGISTICS TRONG THƯƠNG MẠI ĐIỆN TỬ 170 THE CHARACTERISTICS AND CHALLENGES OF LOGISTICS IN E-COMMERCE e3b0c4429 8fc1c1 49afbf4 c89 96fb924 27ae41 e4649 b93 4ca49 5991 b785 2b 2cf24dba 5fb0a30e 26e83 b0b8227 99a5a79 93e33 7070 c2da 8f8 2b4e 6282e Lê Thỵ Hà Vân Đại học Quy Nhơn d41d8 cd98f00b2 04e98 0099 8ecf842 7e a8c367 2d91 d07 9d73 2644 b824 054e1a 748e4 6e649 9a260 f88e 1553 08847 a3760c4476 575a07 5851 26f85341 481e1 71c5b80 979e 91232 4520 54e57 45 128a79b9f4 8a43 b5894 6b6 b7d0 91a18 4c1 39088 4238 d769 77825 d6 f20 c30 7f494 d1b30b7 4a087 49386 f20 e4f9639 b11 f254 25513 205b6b5 2352 c908 f9 b81632 045 d82d13665 4348 0864 74882 4859 81295 e3538 c1a7 c71 9720 944 78f22 5e141 8654 555a23 8573 2175 c789 5b5 61d2a 00376 e66a4 769b70383 865966 66732 7588 58113 2597 93719 4584 5400 33143 3687 36418 6354 3848 92279a9 6b0a9 d04 b6998 6527 74b0 7452 50c34851 c90 c12 98457 76b829 f3c 091265 182 f0191 826 b1062 63b8 8d5 1a84e6 8030a9 0803 2e85 c0b3 08e2 8a 913864 44878 7040 85784 7838 41520 0831 3179 48458 8940 94977 1817 9118 v 951695 56319 8852 92947 0007 58900 6764 2561 75808 5227 58171 7651 4003 654074 56391 4375 45317 5463 01274 5165 0670 14050 0715 93543 7764 1387 848399 47971 7622 42996 8953 66148 8758 1605 71968 6359 26364 2506 5631 20 HOÀN THIỆN PHÁP LUẬT VIỆT NAM ĐÁP ỨNG YÊU CẦU PHÙ HỢP CÁC HIỆP 177 ĐỊNH THƯƠNG MẠI TỰ DO d7ab8e b82e b25 f771a 671e2 2eac3a57c81ccf10fbf2d5a d39c42dd8acfcf3e7 a3b2006 1742 0fc1db577 d1b1e 93fbdd0ab7 1b01 01f9f1 e124 c788 9b01 4208 558 42862e5 73af62d1 1a070 e4a1e6 16adfc8 d9d6 bba8 6091 70bf95 cbe6e 88dc2a8 53cf07 f646 b8c7339 c9bc5 c2a893 9633 c98 d993 4af9e 93a61a 3f7 58e77 bf2 8ae b585e4 c6 fc5 82399 8ad43 d515 95ae0 84789 9c4 c83 f8e 59ac3 f93 b72 418e4 0958 1e13c27bbdbb623 39b4a 6c1a 92ab4 b087 b9 f43e1 9cbdd2ef1 8735 b0a4e2 6a80 f 3c3b9e00a5 254b89e c7d9 4e5c66c6b2 b82e b06a2 4f1 75a896 44b0 e9c5398 f3 f1 4b5bc6a22 5fdff0 41df597 5d8 7500 b5865a d81 f6 f4d0 cb27cf3 f1b3 bbcf5a 9e7 325654e 7f4 d3a0 0975 d005a7 b55 0ef9 8d3 b3b7 e6a628 2e6e3 c0a4 2567 faa9c1c 049647 51b2 64f206 c364 bd75 9c1 31d9 64a9fdd5 2ab2a8 3f0 8075 e9f4714 f777 7e6c0 572a75 8f0 0c0 7a568e 4eb5 bc2b5 be222 3a3b9 f6 c0e1 1c56 d0 f87d13b5 04 180ac9 edf0d3 650 cbcc91 885db0e0 74ca 61a4 f6502 4b3 d16b9e005 49e5 6d2dc3 c7952 d3 c8baa0 9c2a 1c4 c631 3e5 f1c1471 f3a72 7a695 064ca 57e6 d7b65b0 57b9 1e04e04a 8992 7f6a c78 c86 d1e0 c2d175ad4fca 1fb6e36 521a34 4c3 9b3 f08 c331 cfed 7dd2ab0 d8e55 82df302 29a2b9eb3 f47 bb0 b317a 5b0 67abf16dc1 d1465 8d4 6c0c3e2bb9d54fb002 ebc95b823a11a b1 c12d09d4 d76a8 e2c083 cc4e fee4e f12 14e34d3b80 c3 dd69 5f8 9f0 6c2fba4 b08a b177 7a0b9 ba719ff 6d41 649 c7c39f3 4a49356 cd1 504 b41ac6b5 09f5a55d7d1e 0f7 34bd01b9f9 b418 306b079aa1 4b58 76c8 c235 4c6 d472 b9ba 67e47 c60a 45fe 16681 e6ab5 fc709e3 42c7d0fbd3a5df7 d15bea d4fc82e c67 40f6981 520a4 c275 1ef9 c52 e2ff5a7d195a4 76e05 fe65 012 aec9cfb 6aa3fde90ab9502aa0 11aa6a5 b6 f324 b3c8b6e 9c8 d6bc66 f121 4f2 82f bd4 c4bb166 f2f402e 7b7 f5d4 1a62 f16ae b3c4b79 2eb d8404a 58fb7 c62 f4a3d0d 72fbd58 b8d3 da629 cd15aa34 f047 0bfc4 c9d8 88b5 c22 89ee b55d15aeb c0 f747 aa95d9 c7988 7230 749a6a d6a6 f14b06a00 51c86fe2 186 f0a12a 9e6c2a4ef6661 2cf8da07 0f2 2943a2 5f7 1a1c0a867 c8 cf3 02b1 f11 bde4a 23e7 86be be180 10d4f e408373 6a892 76022 74e7 0c3 7d9d50ee0 258e 23c4 44e8 1ee032 d32 c44 b595e bf 8b9e5 f7e1 78ef067da 3bc8ed 3c5 bfcfde 88109 87c4baaab25b5 f5 b2f3c7 f34e 1b3cfe83 06969 dcd424fb6 05c081bd42 b333 9a88e0 f93 b11ff4 6486a bec9 8e8d AMENDMENTS OF VIETNAMESE REGULATIONS TO FULFIL THE INTERNATIONAL OBLIGATIONS REGARDING FREE TRADE AGREEMENTS TS Đoàn Gia Dũng Nguyên Giám đốc Phân hiệu Đại học Đà Nẵng Kon Tum TS Nguyễn Ngọc Thanh Hà Trường Đại học Đông Á Đà Nẵng Trịnh Tuấn Anh Trường Đại học Kiến Trúc Đà Nẵng 21 A STUDY OF DETERMINANTS OF SUPERMARKET SERVICE QUALITY - THE CASE OF DIEN MAY XANH SUPERMARKET 185 GÓP PHẦN NGHIÊN CỨU CHẤT LƯỢNG DỊCH VỤ SIÊU THỊ - TRƯỜNG HỢP SIÊU THỊ ĐIỆN MÁY XANH Dang Van My - The University of Danang 22 SIÊU THỊ BÁN LẺ TRONG BỐI CẢNH PHÁT TRIỂN THƯƠNG MẠI - NGHIÊN CỨU THĂM DÒ TỪ CÁC SIÊU THỊ 193 RETAIL SUPERMARKET IN CONTEXT OF DEVELOPMENT ECONOMIC RESEARCH EXPLORATORY FROM SUPERMARKET PGS TS Đặng Văn Mỹ Đại học Đà Nẵng 23 HÀNH VI KHÁCH HÀNG TRONG LĨNH VỰC BÁN LẺ TRỰC TUYẾN: NGHIÊN CỨU THỰC NGHIỆM TẠI THÀNH PHỐ HỒ CHÍ MINH 209 CONSUMER BEHAVIOR IN THE ONLINE RETAIL IN HO CHI MINH CITY Trần Thùy Nhung Đại học Luật Tp Hồ Chí Minh 24 PHÁT TRIỂN DU LỊCH TRỰC TUYẾN TẠI VIỆT NAM TRONG GIAI ĐOẠN HIỆN NAY 221 DEVELOPING ONLINE TOURISM IN VIETNAM IN THE CURRENT PERIOD Lê Việt Anh, Hà Thị Kim Duyên Đại học Tây Nguyên 25 NÂNG CAO VAI TRÒ QUẢN LÝ NHÀ NƯỚC ĐỐI VỚI CÁC DOANH NGHIỆP BÁN LẺ TẠI VIỆT NAM 229 IMPROVING THE ROLES OF STATE MANAGEMENT FOR RETAIL BUSINESSES IN VIETNAM Nguyễn Minh Đạt Trường Đại học Luật TPHCM 26 KINH NGHIỆM PHÁT TRIỂN HỆ THỐNG LOGISTICS CỦA CÁC THÀNH PHỐ LỚN TRÊN THẾ GIỚI VÀ BÀI HỌC KINH NGHIỆM CHO THÀNH PHỐ HỒ CHÍ MINH EXPERIENCE FOR DEVELOPING LOGISTICS SYSTEMS OF LARGEST CITYES IN THE WORLD AND LESSONS LEARNED FOR HO CHI MINH CITY 240 e3b0c4429 8fc1c1 49afbf4 c89 96fb924 27ae41 e4649 b93 4ca49 5991 b785 2b 2cf24dba 5fb0a30e 26e83 b0b8227 99a5a79 93e33 7070 c2da 8f8 2b4e 6282e d41d8 cd98f00b2 04e98 0099 8ecf842 7e a8c367 2d91 d07 9d73 2644 b824 054e1a 748e4 6e649 9a260 f88e 1553 08847 a3760c4476 575a07 5851 26f85341 481e1 71c5b80 979e 91232 4520 54e57 45 128a79b9f4 8a43 b5894 6b6 b7d0 91a18 4c1 39088 4238 d769 77825 d6 f20 c30 7f494 d1b30b7 4a087 49386 f20 e4f9639 b11 f254 25513 205b6b5 2352 c908 f9 b81632 045 d82d13665 4348 0864 74882 4859 81295 e3538 c1a7 c71 9720 944 78f22 5e141 8654 555a23 8573 2175 c789 5b5 61d2a 00376 e66a4 769b70383 Nguyễn Vĩnh Phước Trường Cao đẳng kinh tế Tp Hồ Chí Minh 865966 66732 7588 58113 2597 93719 4584 5400 33143 3687 36418 6354 3848 92279a9 6b0a9 d04 b6998 6527 74b0 7452 50c34851 c90 c12 98457 76b829 f3c 091265 182 f0191 826 b1062 63b8 8d5 1a84e6 8030a9 0803 2e85 c0b3 08e2 8a 913864 44878 7040 85784 7838 41520 0831 3179 48458 8940 94977 1817 9118 vi 951695 56319 8852 92947 0007 58900 6764 2561 75808 5227 58171 7651 4003 654074 56391 4375 45317 5463 01274 5165 0670 14050 0715 93543 7764 1387 848399 47971 7622 42996 8953 66148 8758 1605 71968 6359 26364 2506 5631 27 VAI TRÒ CỦA LOGISTICS TRONG HOẠT ĐỘNG PHÂN PHỐI CỦA CHUỖI CUNG ỨNG TẠI THÀNH PHỐ HỒ CHÍ MINH 245 d7ab8e b82e b25 f771a 671e2 2eac3a57c81ccf10fbf2d5a d39c42dd8acfcf3e7 a3b2006 1742 0fc1db577 d1b1e 93fbdd0ab7 1b01 01f9f1 e124 c788 9b01 4208 558 42862e5 73af62d1 1a070 e4a1e6 16adfc8 d9d6 bba8 6091 70bf95 cbe6e 88dc2a8 53cf07 f646 b8c7339 c9bc5 c2a893 9633 c98 d993 4af9e 93a61a 3f7 58e77 bf2 8ae b585e4 c6 fc5 82399 8ad43 d515 95ae0 84789 9c4 c83 f8e 59ac3 f93 b72 418e4 0958 1e13c27bbdbb623 39b4a 6c1a 92ab4 b087 b9 f43e1 9cbdd2ef1 8735 b0a4e2 6a80 f 3c3b9e00a5 254b89e c7d9 4e5c66c6b2 b82e b06a2 4f1 75a896 44b0 e9c5398 f3 f1 4b5bc6a22 5fdff0 41df597 5d8 7500 b5865a d81 f6 f4d0 cb27cf3 f1b3 bbcf5a 9e7 325654e 7f4 d3a0 0975 d005a7 b55 0ef9 8d3 b3b7 e6a628 2e6e3 c0a4 2567 faa9c1c 049647 51b2 64f206 c364 bd75 9c1 31d9 64a9fdd5 2ab2a8 3f0 8075 e9f4714 f777 7e6c0 572a75 8f0 0c0 7a568e 4eb5 bc2b5 be222 3a3b9 f6 c0e1 1c56 d0 f87d13b5 04 180ac9 edf0d3 650 cbcc91 885db0e0 74ca 61a4 f6502 4b3 d16b9e005 49e5 6d2dc3 c7952 d3 c8baa0 9c2a 1c4 c631 3e5 f1c1471 f3a72 7a695 064ca 57e6 d7b65b0 57b9 1e04e04a 8992 7f6a c78 c86 d1e0 c2d175ad4fca 1fb6e36 521a34 4c3 9b3 f08 c331 cfed 7dd2ab0 d8e55 82df302 29a2b9eb3 f47 bb0 b317a 5b0 67abf16dc1 d1465 8d4 6c0c3e2bb9d54fb002 ebc95b823a11a b1 c12d09d4 d76a8 e2c083 cc4e fee4e f12 14e34d3b80 c3 dd69 5f8 9f0 6c2fba4 b08a b177 7a0b9 ba719ff 6d41 649 c7c39f3 4a49356 cd1 504 b41ac6b5 09f5a55d7d1e 0f7 34bd01b9f9 b418 306b079aa1 4b58 76c8 c235 4c6 d472 b9ba 67e47 c60a 45fe 16681 e6ab5 fc709e3 42c7d0fbd3a5df7 d15bea d4fc82e c67 40f6981 520a4 c275 1ef9 c52 e2ff5a7d195a4 76e05 fe65 012 aec9cfb 6aa3fde90ab9502aa0 11aa6a5 b6 f324 b3c8b6e 9c8 d6bc66 f121 4f2 82f bd4 c4bb166 f2f402e 7b7 f5d4 1a62 f16ae b3c4b79 2eb d8404a 58fb7 c62 f4a3d0d 72fbd58 b8d3 da629 cd15aa34 f047 0bfc4 c9d8 88b5 c22 89ee b55d15aeb c0 f747 aa95d9 c7988 7230 749a6a d6a6 f14b06a00 51c86fe2 186 f0a12a 9e6c2a4ef6661 2cf8da07 0f2 2943a2 5f7 1a1c0a867 c8 cf3 02b1 f11 bde4a 23e7 86be be180 10d4f e408373 6a892 76022 74e7 0c3 7d9d50ee0 258e 23c4 44e8 1ee032 d32 c44 b595e bf 8b9e5 f7e1 78ef067da 3bc8ed 3c5 bfcfde 88109 87c4baaab25b5 f5 b2f3c7 f34e 1b3cfe83 06969 dcd424fb6 05c081bd42 b333 9a88e0 f93 b11ff4 6486a bec9 8e8d ROLE OF LOGISTICS IN DISTRIBUTION ACTIVITIES OF SUPPLY CHAIN Nguyễn Vĩnh Phước, Nguyễn Thị Hiền Lương Trường Cao đẳng kinh tế Tp.HCM 28 PHÁT TRIỂN KÊNH PHÂN PHỐI THƯƠNG MẠI CÁC SẢN PHẨM NÔNG NGHIỆP VÀ SẢN PHẨM NÔNG NGHIỆP CÔNG NGHỆ CAO TRÊN ĐỊA BÀN TÂY NGUYÊN TRONG KỈ NGUYÊN SỐ 250 DEVELOPING COMMERCIAL DISTRIBUTION CHANNEL ON AGRICULTURAL PRODUCTS AND HIGH-TECH AGRICULTURAL PRODUCTS IN THE CENTRAL HIGHLANDS AT THE DIGITAL AGE ThS Nguyễn Thị Thanh Thắm Trường Cao đẳng Kinh tế - Tài Thái Nguyên 29 YẾU TỐ TÁC ĐỘNG ĐẾN THÁI ĐỘ CỦA GIỚI TRẺ TRONG MUA SẮM TRỰC TUYẾN TRƯỜNG HỢP NGHIÊN CỨU TẠI THÀNH PHỐ BUÔN MA THUỘT 256 FACTORS AFFECTING THE ATTITUDE OF YOUNG PEOPLE IN ONLINE SHOPPING CASE STUDY IN BUON MA THUOT CITY Từ Thị Thanh Hiệp, Lê Việt Anh Đại học Tây Nguyên 30 CÁC NHÂN TỐ ẢNH HƯỞNG ĐẾN Ý ĐỊNH SỬ DỤNG RONG NHO CỦA NGƯỜI TIÊU DÙNG TẠI THÀNH PHỐ NHA TRANG 266 FACTORS AFFECTING INTENTION TO USE CAULERPA LENTILLIFERA OF CONSUMERS IN NHA TRANG CITY Vũ Thị Hoa Khoa Kinh tế - ĐH Nha Trang Ngô Thị Thanh Sở Lao động Thương binh Xã hội Khánh Hòa 31 NÂNG CAO HIỆU QUẢ GIẢI QUYẾT CÁC TRANH CHẤP THƯƠNG MẠI BẰNG TRỌNG TÀI THƯƠNG MẠI 278 ENHANCING THE EFFICIENCY OF RESOLVING TRADE DISPUTES BY TRADE PROPERTY Nguyễn Thị Hoài Thương Nghiên cứu sinh - ĐH Luật Huế Chu Thị Minh Thương Trường cao đẳng Kinh tế - Kế hoạch Đà Nẵng 32 CÁC DOANH NGHIỆP KINH DOANH CÀ PHÊ Ở TÂY NGUYÊN DƯỚI TÁC ĐỘNG CỦA CPTPP 283 COFFEE BUSINESS ENTERPRISES IN TAY NGUYEN UNDER THE IMPACTS OF COMPREHENSIVE AND PROGRESSIVE AGREEMENT FOR TRANS – PACIFIC PARTNERSHIP (CPTPP) e3b0c4429 8fc1c1 49afbf4 c89 96fb924 27ae41 e4649 b93 4ca49 5991 b785 2b 2cf24dba 5fb0a30e 26e83 b0b8227 99a5a79 93e33 7070 c2da 8f8 2b4e 6282e d41d8 cd98f00b2 04e98 0099 8ecf842 7e a8c367 2d91 d07 9d73 2644 b824 054e1a 748e4 6e649 9a260 f88e 1553 08847 a3760c4476 575a07 5851 26f85341 481e1 71c5b80 979e 91232 4520 54e57 45 128a79b9f4 8a43 b5894 6b6 b7d0 91a18 4c1 39088 4238 d769 77825 d6 f20 c30 TS Nguyễn Văn Đạt Khoa Kinh tế - Trường Đại học Tây Nguyên 7f494 d1b30b7 4a087 49386 f20 e4f9639 b11 f254 25513 205b6b5 2352 c908 f9 b81632 045 d82d13665 4348 0864 74882 4859 81295 e3538 c1a7 c71 9720 944 78f22 5e141 8654 555a23 8573 2175 c789 5b5 61d2a 00376 e66a4 769b70383 865966 66732 7588 58113 2597 93719 4584 5400 33143 3687 36418 6354 3848 92279a9 6b0a9 d04 b6998 6527 74b0 7452 50c34851 c90 c12 98457 76b829 f3c 091265 182 f0191 826 b1062 63b8 8d5 1a84e6 8030a9 0803 2e85 c0b3 08e2 8a 913864 44878 7040 85784 7838 41520 0831 3179 48458 8940 94977 1817 9118 vii 951695 56319 8852 92947 0007 58900 6764 2561 75808 5227 58171 7651 4003 654074 56391 4375 45317 5463 01274 5165 0670 14050 0715 93543 7764 1387 848399 47971 7622 42996 8953 66148 8758 1605 71968 6359 26364 2506 5631 d7ab8e b82e b25 f771a 671e2 2eac3a57c81ccf10fbf2d5a d39c42dd8acfcf3e7 a3b2006 1742 0fc1db577 d1b1e 93fbdd0ab7 1b01 01f9f1 e124 c788 9b01 4208 558 42862e5 73af62d1 1a070 e4a1e6 16adfc8 d9d6 bba8 6091 70bf95 cbe6e 88dc2a8 53cf07 f646 b8c7339 c9bc5 c2a893 9633 c98 d993 4af9e 93a61a 3f7 58e77 bf2 8ae b585e4 c6 fc5 82399 8ad43 d515 95ae0 84789 9c4 c83 f8e 59ac3 f93 b72 418e4 0958 1e13c27bbdbb623 39b4a 6c1a 92ab4 b087 b9 f43e1 9cbdd2ef1 8735 b0a4e2 6a80 f 3c3b9e00a5 254b89e c7d9 4e5c66c6b2 b82e b06a2 4f1 75a896 44b0 e9c5398 f3 f1 4b5bc6a22 5fdff0 41df597 5d8 7500 b5865a d81 f6 f4d0 cb27cf3 f1b3 bbcf5a 9e7 325654e 7f4 d3a0 0975 d005a7 b55 0ef9 8d3 b3b7 e6a628 2e6e3 c0a4 2567 faa9c1c 049647 51b2 64f206 c364 bd75 9c1 31d9 64a9fdd5 2ab2a8 3f0 8075 e9f4714 f777 7e6c0 572a75 8f0 0c0 7a568e 4eb5 bc2b5 be222 3a3b9 f6 c0e1 1c56 d0 f87d13b5 04 180ac9 edf0d3 650 cbcc91 885db0e0 74ca 61a4 f6502 4b3 d16b9e005 49e5 6d2dc3 c7952 d3 c8baa0 9c2a 1c4 c631 3e5 f1c1471 f3a72 7a695 064ca 57e6 d7b65b0 57b9 1e04e04a 8992 7f6a c78 c86 d1e0 c2d175ad4fca 1fb6e36 521a34 4c3 9b3 f08 c331 cfed 7dd2ab0 d8e55 82df302 29a2b9eb3 f47 bb0 b317a 5b0 67abf16dc1 d1465 8d4 6c0c3e2bb9d54fb002 ebc95b823a11a b1 c12d09d4 d76a8 e2c083 cc4e fee4e f12 14e34d3b80 c3 dd69 5f8 9f0 6c2fba4 b08a b177 7a0b9 ba719ff 6d41 649 c7c39f3 4a49356 cd1 504 b41ac6b5 09f5a55d7d1e 0f7 34bd01b9f9 b418 306b079aa1 4b58 76c8 c235 4c6 d472 b9ba 67e47 c60a 45fe 16681 e6ab5 fc709e3 42c7d0fbd3a5df7 d15bea d4fc82e c67 40f6981 520a4 c275 1ef9 c52 e2ff5a7d195a4 76e05 fe65 012 aec9cfb 6aa3fde90ab9502aa0 11aa6a5 b6 f324 b3c8b6e 9c8 d6bc66 f121 4f2 82f bd4 c4bb166 f2f402e 7b7 f5d4 1a62 f16ae b3c4b79 2eb d8404a 58fb7 c62 f4a3d0d 72fbd58 b8d3 da629 cd15aa34 f047 0bfc4 c9d8 88b5 c22 89ee b55d15aeb c0 f747 aa95d9 c7988 7230 749a6a d6a6 f14b06a00 51c86fe2 186 f0a12a 9e6c2a4ef6661 2cf8da07 0f2 2943a2 5f7 1a1c0a867 c8 cf3 02b1 f11 bde4a 23e7 86be be180 10d4f e408373 6a892 76022 74e7 0c3 7d9d50ee0 258e 23c4 44e8 1ee032 d32 c44 b595e bf 8b9e5 f7e1 78ef067da 3bc8ed 3c5 bfcfde 88109 87c4baaab25b5 f5 b2f3c7 f34e 1b3cfe83 06969 dcd424fb6 05c081bd42 b333 9a88e0 f93 b11ff4 6486a bec9 8e8d Kỷ yếu Hội thảo quốc tế “Thương mại phân phối” lần năm 2020 THE FACTORS AFFECT TO E-COMMERCE’S BRAND EQUITY IN VIETNAM CÁC YẾU TỐ ẢNH HƯỞNG ĐẾN GIÁ TRỊ THƯƠNG HIỆU THƯƠNG MẠI ĐIỆN TỬ TẠI VIỆT NAM Mai Lưu Huy Khoa Kinh tế, Đại học Văn Hiến HuyML@vhu.edu.vn Abstract The fourth industrial revolution, called the digital revolution, gradually transforming the real world into a digital one, will strongly promote the development of the digital economy and e-commerce Researching the Brand equity model on e-commerce companies in Vietnam helps businesses set up strategies and solutions suitable for development The author conducted a survey based on the questionnaires which were launched period from June 2019 to August 2018, which was distributed to e-commerce enterprises and implemented by the regression method The results show that factors such as brand awareness, brand loyalty, brand interest, and perceived quality have all influenced the value of Vietnam e-commerce’s brand. Keywords: Brand Equity, E-commerce Tóm tắt Cuộc cách mạng cơng nghiệp lần thứ tư, gọi cách mạng kỹ thuật số, biến giới thực thành giới số, thúc đẩy mạnh mẽ phát triển kinh tế kỹ thuật số thương mại điện tử Nghiên cứu mơ hình giá trị thương hiệu công ty thương mại điện tử Việt Nam giúp doanh nghiệp thiết lập chiến lược giải pháp phù hợp để phát triển Tác giả thực khảo sát dựa câu hỏi đưa khoảng thời gian từ tháng 06 năm 2019 đến tháng 08 năm 2018, phát cho doanh nghiệp thương mại điện tử thực theo phương pháp hồi quy Kết cho thấy yếu tố nhận biết thương hiệu, lòng trung thành với thương hiệu, quan tâm thương hiệu chất lượng cảm nhận ảnh hưởng đến giá trị thương hiệu thương mại điện tử Việt Nam Từ khóa: Giá trị thương hiệu, Thương mại điện tử Introduction Vietnam is one of Asia’s unexplored markets in terms of the compelling potential in ECommerce E-commerce has managed to gain some attention in Vietnam only after 2011 The retail market in Vietnam has been considered as being one of the most dynamic markets in the South East Asia with such a high growth rate Ha Noi and Ho Chi Minh City were ranked in the top 10 cities in the entire Asia for retail expansion Ha Noi was ranked third after Beijing and Shanghai as the city with the liveliest retail market In the early 2000s, no Vietnamese brands appeared in the international rankings, while by 2019, the total value of the top 50 Vietnamese brands reached more than $9.3 billion, according to Forbes rankings, of which 50 percent are national brands such as Thaco, Hòa Phát, Vinamilk, Habeco, Vietcombank, Vietnam Airlines, Cadivi, Viglacera, and Saigontourist For 2020-30, the national brand program will attach the building and developing Vietnamese brands to the positive and outstanding values of the product brands with specific goals The implementation will match with the country’s import-export strategy, targeting to lift export turnover of national brand products higher than the average export value The program also targets a 10 percent rise in the number of the most valuable brands listed by the world’s major ratings agencies All products that obtain national brand recognition will be promoted in the domestic and key export markets e3b0c4429 8fc1c1 49afbf4 c89 96fb924 27ae41 e4649 b93 4ca49 5991 b785 2b 2cf24dba 5fb0a30e 26e83 b0b8227 99a5a79 93e33 7070 c2da 8f8 2b4e 6282e d41d8 cd98f00b2 04e98 0099 8ecf842 7e a8c367 2d91 d07 9d73 2644 b824 054e1a 748e4 6e649 9a260 f88e 1553 08847 a3760c4476 575a07 5851 26f85341 481e1 71c5b80 979e 91232 4520 54e57 45 128a79b9f4 8a43 b5894 6b6 b7d0 91a18 4c1 39088 4238 d769 77825 d6 f20 c30 7f494 d1b30b7 4a087 49386 f20 e4f9639 b11 f254 25513 205b6b5 2352 c908 f9 b81632 045 d82d13665 4348 0864 74882 4859 81295 e3538 c1a7 c71 9720 944 78f22 5e141 8654 555a23 8573 2175 c789 5b5 61d2a 00376 e66a4 769b70383 865966 66732 7588 58113 2597 93719 4584 5400 33143 3687 36418 6354 3848 92279a9 6b0a9 d04 b6998 6527 74b0 7452 50c34851 c90 c12 98457 76b829 f3c 091265 182 f0191 826 b1062 63b8 8d5 1a84e6 8030a9 0803 2e85 c0b3 08e2 8a 913864 44878 7040 85784 7838 41520 0831 3179 48458 8940 94977 1817 9118 523 951695 56319 8852 92947 0007 58900 6764 2561 75808 5227 58171 7651 4003 654074 56391 4375 45317 5463 01274 5165 0670 14050 0715 93543 7764 1387 848399 47971 7622 42996 8953 66148 8758 1605 71968 6359 26364 2506 5631 Kỷ yếu Hội thảo quốc tế “Thương mại phân phối” lần năm 2020 Vietnam is one of the top three countries with the highest rate of growth of internet and mobile phone subscribers in Vietnam, with more than four million people using the internet a day, offering great potential for online shopping development In 2014, Vietnam had a total population of 90.7 million people out of which 35.4 million people have access to the internet, making the internet penetration rate of 39%, amongst the highest in the region Though the E-commerce market is not very old but still the country has many big players such as Lazada, Hot deals, Vatgia and others which are driving the E-commerce in Vietnam Vietnam E-Commerce is one of the fastest-growing E-commerce markets in South East Asia Cash on Delivery in Vietnam is the most preferred mode of making payments online d7ab8e b82e b25 f771a 671e2 2eac3a57c81ccf10fbf2d5a d39c42dd8acfcf3e7 a3b2006 1742 0fc1db577 d1b1e 93fbdd0ab7 1b01 01f9f1 e124 c788 9b01 4208 558 42862e5 73af62d1 1a070 e4a1e6 16adfc8 d9d6 bba8 6091 70bf95 cbe6e 88dc2a8 53cf07 f646 b8c7339 c9bc5 c2a893 9633 c98 d993 4af9e 93a61a 3f7 58e77 bf2 8ae b585e4 c6 fc5 82399 8ad43 d515 95ae0 84789 9c4 c83 f8e 59ac3 f93 b72 418e4 0958 1e13c27bbdbb623 39b4a 6c1a 92ab4 b087 b9 f43e1 9cbdd2ef1 8735 b0a4e2 6a80 f 3c3b9e00a5 254b89e c7d9 4e5c66c6b2 b82e b06a2 4f1 75a896 44b0 e9c5398 f3 f1 4b5bc6a22 5fdff0 41df597 5d8 7500 b5865a d81 f6 f4d0 cb27cf3 f1b3 bbcf5a 9e7 325654e 7f4 d3a0 0975 d005a7 b55 0ef9 8d3 b3b7 e6a628 2e6e3 c0a4 2567 faa9c1c 049647 51b2 64f206 c364 bd75 9c1 31d9 64a9fdd5 2ab2a8 3f0 8075 e9f4714 f777 7e6c0 572a75 8f0 0c0 7a568e 4eb5 bc2b5 be222 3a3b9 f6 c0e1 1c56 d0 f87d13b5 04 180ac9 edf0d3 650 cbcc91 885db0e0 74ca 61a4 f6502 4b3 d16b9e005 49e5 6d2dc3 c7952 d3 c8baa0 9c2a 1c4 c631 3e5 f1c1471 f3a72 7a695 064ca 57e6 d7b65b0 57b9 1e04e04a 8992 7f6a c78 c86 d1e0 c2d175ad4fca 1fb6e36 521a34 4c3 9b3 f08 c331 cfed 7dd2ab0 d8e55 82df302 29a2b9eb3 f47 bb0 b317a 5b0 67abf16dc1 d1465 8d4 6c0c3e2bb9d54fb002 ebc95b823a11a b1 c12d09d4 d76a8 e2c083 cc4e fee4e f12 14e34d3b80 c3 dd69 5f8 9f0 6c2fba4 b08a b177 7a0b9 ba719ff 6d41 649 c7c39f3 4a49356 cd1 504 b41ac6b5 09f5a55d7d1e 0f7 34bd01b9f9 b418 306b079aa1 4b58 76c8 c235 4c6 d472 b9ba 67e47 c60a 45fe 16681 e6ab5 fc709e3 42c7d0fbd3a5df7 d15bea d4fc82e c67 40f6981 520a4 c275 1ef9 c52 e2ff5a7d195a4 76e05 fe65 012 aec9cfb 6aa3fde90ab9502aa0 11aa6a5 b6 f324 b3c8b6e 9c8 d6bc66 f121 4f2 82f bd4 c4bb166 f2f402e 7b7 f5d4 1a62 f16ae b3c4b79 2eb d8404a 58fb7 c62 f4a3d0d 72fbd58 b8d3 da629 cd15aa34 f047 0bfc4 c9d8 88b5 c22 89ee b55d15aeb c0 f747 aa95d9 c7988 7230 749a6a d6a6 f14b06a00 51c86fe2 186 f0a12a 9e6c2a4ef6661 2cf8da07 0f2 2943a2 5f7 1a1c0a867 c8 cf3 02b1 f11 bde4a 23e7 86be be180 10d4f e408373 6a892 76022 74e7 0c3 7d9d50ee0 258e 23c4 44e8 1ee032 d32 c44 b595e bf 8b9e5 f7e1 78ef067da 3bc8ed 3c5 bfcfde 88109 87c4baaab25b5 f5 b2f3c7 f34e 1b3cfe83 06969 dcd424fb6 05c081bd42 b333 9a88e0 f93 b11ff4 6486a bec9 8e8d Literature Review, Theoretical Framework, and Methodology 2.1 Literature Review and Theoretical Framework A brand is a combination of all the material, aesthetic, theoretical and emotional elements of a product, or a product line, including the product itself, its name, logo, image, and everything visualization, gradually over time clearly created in the minds of customers to establish a place there (Moore, 2003) According to Hankinson and Cowking (1996), products not only provide consumers with functional and brand benefits but also provide consumers with both functional and psychological benefits Broader, the brand encompasses everything that customers and the community really feel about the business The service is provided by the business, and the product is just what the business wants to communicate to its customers In other words, the brand is a concept that goes through the whole process from the message conveyed by the business to the message the customer feels It represents the reciprocal relationship between the message's transmitter and receiver, which is the interaction between the sentimental psychology and the mentality of the receiver The concept of brand equity began to be widely used in the 1980s and was subsequently popularized by Aaker's publication of popular publications According to Aaker (1996), brand equity is a collection of assets and debt assets related to their name and emblem, which adds to or subtracted the value generated by a product or service for one company or customer of the company He says the brand equity consists of five components: brand loyalty, brand awareness, perceived quality, brand association, and other brand equity In particular, the composition of the brand is considered quite important components According to Keller, brand equity includes: (1) brand awareness (consumers will recognize and recall brand-related things), (2) brand image (performance associations) (3) brand reaction (evaluations, brand affection such as warmth, joy, excitement, safety, social acceptance, and self-esteem), (4) Branding or brand resonance means behavioral loyalty, attitudes, community awareness, and commitment to action According to Nguyen Dinh Tho et al (2002), the brand equity includes brand awareness, perceived quality, brand passion, and attitude promot ion) In fact, e-commerce products have not been studied in detail and the brand equity but mainly focus and branding for each destination Therefore, the author proposes five components of the brand equity of e-commerce in Vietnam as follows: brand awareness, brand desire, destination image, brand loyalty, and promotion e3b0c4429 8fc1c1 49afbf4 c89 96fb924 27ae41 e4649 b93 4ca49 5991 b785 2b • The relationship between brand awareness and brand equity Knowing the brand is an important component of brand equity It refers to the ability of a customer to recognize or remember a brand as a constituent element of a given product (Aaker, 1991) The level of brand awareness can be divided into different levels The highest level is the top of mind, the second is the recognition, the lowest in the recall When we add levels of brand awareness, we have total brand awareness (Aaker 1991) 2cf24dba 5fb0a30e 26e83 b0b8227 99a5a79 93e33 7070 c2da 8f8 2b4e 6282e d41d8 cd98f00b2 04e98 0099 8ecf842 7e a8c367 2d91 d07 9d73 2644 b824 054e1a 748e4 6e649 9a260 f88e 1553 08847 a3760c4476 575a07 5851 26f85341 481e1 71c5b80 979e 91232 4520 54e57 45 128a79b9f4 8a43 b5894 6b6 b7d0 91a18 4c1 39088 4238 d769 77825 d6 f20 c30 7f494 d1b30b7 4a087 49386 f20 e4f9639 b11 f254 25513 205b6b5 2352 c908 f9 b81632 045 d82d13665 4348 0864 74882 4859 81295 e3538 c1a7 c71 9720 944 78f22 5e141 8654 555a23 8573 2175 c789 5b5 61d2a 00376 e66a4 769b70383 865966 66732 7588 58113 2597 93719 4584 5400 33143 3687 36418 6354 3848 92279a9 6b0a9 d04 b6998 6527 74b0 7452 50c34851 c90 c12 98457 76b829 f3c 091265 182 f0191 826 b1062 63b8 8d5 1a84e6 8030a9 0803 2e85 c0b3 08e2 8a 913864 44878 7040 85784 7838 41520 0831 3179 48458 8940 94977 1817 9118 524 951695 56319 8852 92947 0007 58900 6764 2561 75808 5227 58171 7651 4003 654074 56391 4375 45317 5463 01274 5165 0670 14050 0715 93543 7764 1387 848399 47971 7622 42996 8953 66148 8758 1605 71968 6359 26364 2506 5631 Kỷ yếu Hội thảo quốc tế “Thương mại phân phối” lần năm 2020 Particularly in the e-commerce industry, when it comes to recognizing the brand name Ecommerce Vietnam, consumers need to know the product Vietnam e-commerce strength in the product aspects Besides, when purchasing a specific product or service that consumers can easily recognize it as a brand of e-commerce in Vietnam or not? d7ab8e b82e b25 f771a 671e2 2eac3a57c81ccf10fbf2d5a d39c42dd8acfcf3e7 a3b2006 1742 0fc1db577 d1b1e 93fbdd0ab7 1b01 01f9f1 e124 c788 9b01 4208 558 42862e5 73af62d1 1a070 e4a1e6 16adfc8 d9d6 bba8 6091 70bf95 cbe6e 88dc2a8 53cf07 f646 b8c7339 c9bc5 c2a893 9633 c98 d993 4af9e 93a61a 3f7 58e77 bf2 8ae b585e4 c6 fc5 82399 8ad43 d515 95ae0 84789 9c4 c83 f8e 59ac3 f93 b72 418e4 0958 1e13c27bbdbb623 39b4a 6c1a 92ab4 b087 b9 f43e1 9cbdd2ef1 8735 b0a4e2 6a80 f 3c3b9e00a5 254b89e c7d9 4e5c66c6b2 b82e b06a2 4f1 75a896 44b0 e9c5398 f3 f1 4b5bc6a22 5fdff0 41df597 5d8 7500 b5865a d81 f6 f4d0 cb27cf3 f1b3 bbcf5a 9e7 325654e 7f4 d3a0 0975 d005a7 b55 0ef9 8d3 b3b7 e6a628 2e6e3 c0a4 2567 faa9c1c 049647 51b2 64f206 c364 bd75 9c1 31d9 64a9fdd5 2ab2a8 3f0 8075 e9f4714 f777 7e6c0 572a75 8f0 0c0 7a568e 4eb5 bc2b5 be222 3a3b9 f6 c0e1 1c56 d0 f87d13b5 04 180ac9 edf0d3 650 cbcc91 885db0e0 74ca 61a4 f6502 4b3 d16b9e005 49e5 6d2dc3 c7952 d3 c8baa0 9c2a 1c4 c631 3e5 f1c1471 f3a72 7a695 064ca 57e6 d7b65b0 57b9 1e04e04a 8992 7f6a c78 c86 d1e0 c2d175ad4fca 1fb6e36 521a34 4c3 9b3 f08 c331 cfed 7dd2ab0 d8e55 82df302 29a2b9eb3 f47 bb0 b317a 5b0 67abf16dc1 d1465 8d4 6c0c3e2bb9d54fb002 ebc95b823a11a b1 c12d09d4 d76a8 e2c083 cc4e fee4e f12 14e34d3b80 c3 dd69 5f8 9f0 6c2fba4 b08a b177 7a0b9 ba719ff 6d41 649 c7c39f3 4a49356 cd1 504 b41ac6b5 09f5a55d7d1e 0f7 34bd01b9f9 b418 306b079aa1 4b58 76c8 c235 4c6 d472 b9ba 67e47 c60a 45fe 16681 e6ab5 fc709e3 42c7d0fbd3a5df7 d15bea d4fc82e c67 40f6981 520a4 c275 1ef9 c52 e2ff5a7d195a4 76e05 fe65 012 aec9cfb 6aa3fde90ab9502aa0 11aa6a5 b6 f324 b3c8b6e 9c8 d6bc66 f121 4f2 82f bd4 c4bb166 f2f402e 7b7 f5d4 1a62 f16ae b3c4b79 2eb d8404a 58fb7 c62 f4a3d0d 72fbd58 b8d3 da629 cd15aa34 f047 0bfc4 c9d8 88b5 c22 89ee b55d15aeb c0 f747 aa95d9 c7988 7230 749a6a d6a6 f14b06a00 51c86fe2 186 f0a12a 9e6c2a4ef6661 2cf8da07 0f2 2943a2 5f7 1a1c0a867 c8 cf3 02b1 f11 bde4a 23e7 86be be180 10d4f e408373 6a892 76022 74e7 0c3 7d9d50ee0 258e 23c4 44e8 1ee032 d32 c44 b595e bf 8b9e5 f7e1 78ef067da 3bc8ed 3c5 bfcfde 88109 87c4baaab25b5 f5 b2f3c7 f34e 1b3cfe83 06969 dcd424fb6 05c081bd42 b333 9a88e0 f93 b11ff4 6486a bec9 8e8d Hypothesis H1: Brand awareness has a positive impact on the brand equity of E-commerce • The relationship between brand lust and brand equity When a person expresses interest and behavioral tendencies toward an object, they often exhibit behavior toward the object (Ajzen and Fishbein, 1980) Thus, when a consumer expresses his or her desire for a particular brand, they often have the habit of consuming the brand Thus brand loyalty is an important component of brand equity (Nguyen Dinh Tho and Nguyen Thi Mai Trang, 2002) The desire of the brand in E-commerce is reflected in the fact that consumers want to choose the products when deciding whether to purchase, reflected by the buyers think that when choosing products they tend to choose products in Vietnam The H2 hypothesis is: Brand passion has a positive effect on the brand equity of e-commerce • The relationship between the perceived quality and the brand equity Wang and colleagues (2004) referred to the concept of ‘‘customer value,’’ while Kim and colleagues (2007) used the term ‘‘perceived value’’ to depict the concept Although the concept has been labeled differently, it seems that consensus is there when it comes to its semantics In e-banking, the concept of value is usually created when a customer receives benefits exceeding the sacrifices associated with an e-banking service This research posits that strong branding increases the perceived customer value Berry (2000) found that strong brands enable customers to better visualize the intangible product, as a reliable brand can boost customer trust and reduce the perceived risk Furthermore, Keller (2008) also argued that compelling brands enhance the perceived performance of products due to the fact that high brand awareness products can lower the search cost and effort required to finish the shopping experience Customers will not engage in additional information processes when making their decisions because shoppers will use these cues to infer additional information such as product quality (Campbell 2002; Keller 2008; Tsao and Tseng 2011) This will also contribute to the overall positive emotional states of customers (Akroush, Abu-ElSamen, and Jaradat 2011) Hypothesis H3: The Perceived quality has a positive effect on the brand equity of E-commerce • The relationship between brand loyalty and brand equity Brand loyalty is the core of brand equity (Aaker, 1991) Brand loyalty is a measure of customer engagement with the brand When brand loyalty is high, customers are less likely to switch brands simply (Bowen and Shoemaker, 1998) The existence of loyal customers reduces opportunities for competitors Customer loyalty gives the company a tremendous benefit by introducing its products to other customers "The brand that creates the loyalty of the consumer is higher, the higher the profit for the company, that is, the brand is high" (Nguyen Dinh Tho and Nguyen Thi Mai Trang, 2002, pages 16) e3b0c4429 8fc1c1 49afbf4 c89 96fb924 27ae41 e4649 b93 4ca49 5991 b785 2b Consumer loyalty to E-commerce products is an important factor and determines the success of each business in particular and of a whole geographical area Consumers using a brand name more often than a prerequisite for business can survive and develop in a sustainable way 2cf24dba 5fb0a30e 26e83 b0b8227 99a5a79 93e33 7070 c2da 8f8 2b4e 6282e d41d8 cd98f00b2 04e98 0099 8ecf842 7e a8c367 2d91 d07 9d73 2644 b824 054e1a 748e4 6e649 9a260 f88e 1553 08847 a3760c4476 575a07 5851 26f85341 481e1 71c5b80 979e 91232 4520 54e57 45 128a79b9f4 8a43 b5894 6b6 b7d0 91a18 4c1 39088 4238 d769 77825 d6 f20 c30 Hypothesis H4: Brand loyalty has a positive impact on the brand equity of E-commerce 7f494 d1b30b7 4a087 49386 f20 e4f9639 b11 f254 25513 205b6b5 2352 c908 f9 b81632 045 d82d13665 4348 0864 74882 4859 81295 e3538 c1a7 c71 9720 944 The author proposes four hypotheses because current domestic research on the brand equity of e-commerce mainly focuses on branding through individual articles or TV shows, not to mention It's 78f22 5e141 8654 555a23 8573 2175 c789 5b5 61d2a 00376 e66a4 769b70383 865966 66732 7588 58113 2597 93719 4584 5400 33143 3687 36418 6354 3848 92279a9 6b0a9 d04 b6998 6527 74b0 7452 50c34851 c90 c12 98457 76b829 f3c 091265 182 f0191 826 b1062 63b8 8d5 1a84e6 8030a9 0803 2e85 c0b3 08e2 8a 913864 44878 7040 85784 7838 41520 0831 3179 48458 8940 94977 1817 9118 525 951695 56319 8852 92947 0007 58900 6764 2561 75808 5227 58171 7651 4003 654074 56391 4375 45317 5463 01274 5165 0670 14050 0715 93543 7764 1387 848399 47971 7622 42996 8953 66148 8758 1605 71968 6359 26364 2506 5631 Kỷ yếu Hội thảo quốc tế “Thương mại phân phối” lần năm 2020 important to build on consumer perceptions In fact, from the studies of Aaker (1996) or Tho (2002) on brand equity, there are also factors such as perception, desire, loyalty These factors have not been focused on in the past In addition, according to Tho (2002), the promotion factor also influences the brand equity However, in Vietnam, this factor has not been properly considered in the past d7ab8e b82e b25 f771a 671e2 2eac3a57c81ccf10fbf2d5a d39c42dd8acfcf3e7 a3b2006 1742 0fc1db577 d1b1e 93fbdd0ab7 1b01 01f9f1 e124 c788 9b01 4208 558 42862e5 73af62d1 1a070 e4a1e6 16adfc8 d9d6 bba8 6091 70bf95 cbe6e 88dc2a8 53cf07 f646 b8c7339 c9bc5 c2a893 9633 c98 d993 4af9e 93a61a 3f7 58e77 bf2 8ae b585e4 c6 fc5 82399 8ad43 d515 95ae0 84789 9c4 c83 f8e 59ac3 f93 b72 418e4 0958 1e13c27bbdbb623 39b4a 6c1a 92ab4 b087 b9 f43e1 9cbdd2ef1 8735 b0a4e2 6a80 f 3c3b9e00a5 254b89e c7d9 4e5c66c6b2 b82e b06a2 4f1 75a896 44b0 e9c5398 f3 f1 4b5bc6a22 5fdff0 41df597 5d8 7500 b5865a d81 f6 f4d0 cb27cf3 f1b3 bbcf5a 9e7 325654e 7f4 d3a0 0975 d005a7 b55 0ef9 8d3 b3b7 e6a628 2e6e3 c0a4 2567 faa9c1c 049647 51b2 64f206 c364 bd75 9c1 31d9 64a9fdd5 2ab2a8 3f0 8075 e9f4714 f777 7e6c0 572a75 8f0 0c0 7a568e 4eb5 bc2b5 be222 3a3b9 f6 c0e1 1c56 d0 f87d13b5 04 180ac9 edf0d3 650 cbcc91 885db0e0 74ca 61a4 f6502 4b3 d16b9e005 49e5 6d2dc3 c7952 d3 c8baa0 9c2a 1c4 c631 3e5 f1c1471 f3a72 7a695 064ca 57e6 d7b65b0 57b9 1e04e04a 8992 7f6a c78 c86 d1e0 c2d175ad4fca 1fb6e36 521a34 4c3 9b3 f08 c331 cfed 7dd2ab0 d8e55 82df302 29a2b9eb3 f47 bb0 b317a 5b0 67abf16dc1 d1465 8d4 6c0c3e2bb9d54fb002 ebc95b823a11a b1 c12d09d4 d76a8 e2c083 cc4e fee4e f12 14e34d3b80 c3 dd69 5f8 9f0 6c2fba4 b08a b177 7a0b9 ba719ff 6d41 649 c7c39f3 4a49356 cd1 504 b41ac6b5 09f5a55d7d1e 0f7 34bd01b9f9 b418 306b079aa1 4b58 76c8 c235 4c6 d472 b9ba 67e47 c60a 45fe 16681 e6ab5 fc709e3 42c7d0fbd3a5df7 d15bea d4fc82e c67 40f6981 520a4 c275 1ef9 c52 e2ff5a7d195a4 76e05 fe65 012 aec9cfb 6aa3fde90ab9502aa0 11aa6a5 b6 f324 b3c8b6e 9c8 d6bc66 f121 4f2 82f bd4 c4bb166 f2f402e 7b7 f5d4 1a62 f16ae b3c4b79 2eb d8404a 58fb7 c62 f4a3d0d 72fbd58 b8d3 da629 cd15aa34 f047 0bfc4 c9d8 88b5 c22 89ee b55d15aeb c0 f747 aa95d9 c7988 7230 749a6a d6a6 f14b06a00 51c86fe2 186 f0a12a 9e6c2a4ef6661 2cf8da07 0f2 2943a2 5f7 1a1c0a867 c8 cf3 02b1 f11 bde4a 23e7 86be be180 10d4f e408373 6a892 76022 74e7 0c3 7d9d50ee0 258e 23c4 44e8 1ee032 d32 c44 b595e bf 8b9e5 f7e1 78ef067da 3bc8ed 3c5 bfcfde 88109 87c4baaab25b5 f5 b2f3c7 f34e 1b3cfe83 06969 dcd424fb6 05c081bd42 b333 9a88e0 f93 b11ff4 6486a bec9 8e8d Recommended research model From the above hypotheses and reasons, the author proposes the regression equation for the study as follows: BE = β1 *AW + β2 *BI + β3 *PQ + β4 *LY With: BE: Brand Equity AW: Awareness BI: Brand Interest PQ: Perceived Quality LY: Brand Loyalty 2.2 Methodology Research conducted through two steps is a preliminary study and formal study Preliminary research was conducted through qualitative research by collecting information from previous qualitative studies in order to discover, adjust, and supplement the measure of the components that affect the travel direction The formal study was conducted using quantitative methods, using a survey method to collect information through questionnaires With the convenient sampling method chosen for the formal study, the team developed a questionnaire and conducted it with consumers from Northeast Asian countries during the tours in June 2019 by August 2019 Data were collected by interviews in 12 weeks The number of questionnaires distributed was 350 The post-survey questionnaires were reviewed and the non-compliant tables were eliminated Research using SPSS data analysis software 23.0 (Cronbach's Alpha), exploratory factor analysis (EFA) and multiple regression analysis Results The official sample was selected using a convenient sampling method with 370 questionnaires distributed for direct interviews After 12 weeks of interviewing consumers in Ho Chi Minh City, there are 24 questionnaires eliminated after cleaning the data With a sample size of 320, it was analyzed and processed Before exploring the exploratory factor, the author examines the reliability of the scale with the Cronbach α tool The reliability of the scale was evaluated by the Cronbach Alpha reliability coefficient (Hair, 2017) After the Cronbach Alpha reliability test, the results were satisfactory and appropriate for the analysis of the exploratory factor by variable groups Analyzing Discovery Factor (EFA) to test the convergence value and the discriminant value of the scale The selected extraction method is Principal Component with Varimax rotation for factor analysis In this topic, the author conducts an analysis of EFAs for mutations at the same time The dependent variable (brand equity overview) is analyzed separately A satisfactory scale in the exploratory factor analysis should meet the following criteria: KMO 0.5 to 1; Bartlett's test was significant for sig 1; Total variance ≥ 50%; Load factor ≥ 0.3 e3b0c4429 8fc1c1 49afbf4 c89 96fb924 27ae41 e4649 b93 4ca49 5991 b785 2b 2cf24dba 5fb0a30e 26e83 b0b8227 99a5a79 93e33 7070 c2da 8f8 2b4e 6282e d41d8 cd98f00b2 04e98 0099 8ecf842 7e a8c367 2d91 d07 9d73 2644 b824 054e1a 748e4 6e649 9a260 f88e 1553 08847 a3760c4476 575a07 5851 26f85341 481e1 71c5b80 979e 91232 4520 54e57 45 128a79b9f4 8a43 b5894 6b6 b7d0 91a18 4c1 39088 4238 d769 77825 d6 f20 c30 7f494 d1b30b7 4a087 49386 f20 e4f9639 b11 f254 25513 205b6b5 2352 c908 f9 b81632 045 d82d13665 4348 0864 74882 4859 81295 e3538 c1a7 c71 9720 944 78f22 5e141 8654 555a23 8573 2175 c789 5b5 61d2a 00376 e66a4 769b70383 865966 66732 7588 58113 2597 93719 4584 5400 33143 3687 36418 6354 3848 92279a9 6b0a9 d04 b6998 6527 74b0 7452 50c34851 c90 c12 98457 76b829 f3c 091265 182 f0191 826 b1062 63b8 8d5 1a84e6 8030a9 0803 2e85 c0b3 08e2 8a 913864 44878 7040 85784 7838 41520 0831 3179 48458 8940 94977 1817 9118 526 951695 56319 8852 92947 0007 58900 6764 2561 75808 5227 58171 7651 4003 654074 56391 4375 45317 5463 01274 5165 0670 14050 0715 93543 7764 1387 848399 47971 7622 42996 8953 66148 8758 1605 71968 6359 26364 2506 5631 Kỷ yếu Hội thảo quốc tế “Thương mại phân phối” lần năm 2020 The results of factor analysis (EFA) show that independent variables and dependent variables in the model after grouping variables achieve convergence values and acceptable discriminating values Therefore, EFA analysis is appropriate for research data d7ab8e b82e b25 f771a 671e2 2eac3a57c81ccf10fbf2d5a d39c42dd8acfcf3e7 a3b2006 1742 0fc1db577 d1b1e 93fbdd0ab7 1b01 01f9f1 e124 c788 9b01 4208 558 42862e5 73af62d1 1a070 e4a1e6 16adfc8 d9d6 bba8 6091 70bf95 cbe6e 88dc2a8 53cf07 f646 b8c7339 c9bc5 c2a893 9633 c98 d993 4af9e 93a61a 3f7 58e77 bf2 8ae b585e4 c6 fc5 82399 8ad43 d515 95ae0 84789 9c4 c83 f8e 59ac3 f93 b72 418e4 0958 1e13c27bbdbb623 39b4a 6c1a 92ab4 b087 b9 f43e1 9cbdd2ef1 8735 b0a4e2 6a80 f 3c3b9e00a5 254b89e c7d9 4e5c66c6b2 b82e b06a2 4f1 75a896 44b0 e9c5398 f3 f1 4b5bc6a22 5fdff0 41df597 5d8 7500 b5865a d81 f6 f4d0 cb27cf3 f1b3 bbcf5a 9e7 325654e 7f4 d3a0 0975 d005a7 b55 0ef9 8d3 b3b7 e6a628 2e6e3 c0a4 2567 faa9c1c 049647 51b2 64f206 c364 bd75 9c1 31d9 64a9fdd5 2ab2a8 3f0 8075 e9f4714 f777 7e6c0 572a75 8f0 0c0 7a568e 4eb5 bc2b5 be222 3a3b9 f6 c0e1 1c56 d0 f87d13b5 04 180ac9 edf0d3 650 cbcc91 885db0e0 74ca 61a4 f6502 4b3 d16b9e005 49e5 6d2dc3 c7952 d3 c8baa0 9c2a 1c4 c631 3e5 f1c1471 f3a72 7a695 064ca 57e6 d7b65b0 57b9 1e04e04a 8992 7f6a c78 c86 d1e0 c2d175ad4fca 1fb6e36 521a34 4c3 9b3 f08 c331 cfed 7dd2ab0 d8e55 82df302 29a2b9eb3 f47 bb0 b317a 5b0 67abf16dc1 d1465 8d4 6c0c3e2bb9d54fb002 ebc95b823a11a b1 c12d09d4 d76a8 e2c083 cc4e fee4e f12 14e34d3b80 c3 dd69 5f8 9f0 6c2fba4 b08a b177 7a0b9 ba719ff 6d41 649 c7c39f3 4a49356 cd1 504 b41ac6b5 09f5a55d7d1e 0f7 34bd01b9f9 b418 306b079aa1 4b58 76c8 c235 4c6 d472 b9ba 67e47 c60a 45fe 16681 e6ab5 fc709e3 42c7d0fbd3a5df7 d15bea d4fc82e c67 40f6981 520a4 c275 1ef9 c52 e2ff5a7d195a4 76e05 fe65 012 aec9cfb 6aa3fde90ab9502aa0 11aa6a5 b6 f324 b3c8b6e 9c8 d6bc66 f121 4f2 82f bd4 c4bb166 f2f402e 7b7 f5d4 1a62 f16ae b3c4b79 2eb d8404a 58fb7 c62 f4a3d0d 72fbd58 b8d3 da629 cd15aa34 f047 0bfc4 c9d8 88b5 c22 89ee b55d15aeb c0 f747 aa95d9 c7988 7230 749a6a d6a6 f14b06a00 51c86fe2 186 f0a12a 9e6c2a4ef6661 2cf8da07 0f2 2943a2 5f7 1a1c0a867 c8 cf3 02b1 f11 bde4a 23e7 86be be180 10d4f e408373 6a892 76022 74e7 0c3 7d9d50ee0 258e 23c4 44e8 1ee032 d32 c44 b595e bf 8b9e5 f7e1 78ef067da 3bc8ed 3c5 bfcfde 88109 87c4baaab25b5 f5 b2f3c7 f34e 1b3cfe83 06969 dcd424fb6 05c081bd42 b333 9a88e0 f93 b11ff4 6486a bec9 8e8d After being tested for reliability and validity of the scales in the proposed model, the study continued to test the significance level in the theoretical model through regression analysis to find out whether the instrument The weight of each component influences the overall value of the "Travel" brand After encoding the variables and analyzing correlations between variables, the author conducts a regression analysis with the Enter method In this method, four independent variables (brand loyalty, perceived quality, brand desirability, and brand awareness) and a dependent variable (BE) will be introduced into the model at the same time and for the following results: Table Model Summary Model R 0.798 R Square Adjusted R Square Std Error of the Estimate DurbinWatson 0.632 0.69012 1.688 0.637 (source: research results) Linear regression results showed that the coefficient of determination (R2) was 0.637 and R2 adjusted (0.632) The F test (Table 2) had significance levels p = 0.000