Of keyword research for viet linh feng shui at trung huy investment joint stock company

VIETNAM - KOREA UNIVERSITY OF INFORMATION AND COMMUNICATION TECHNOLOGY FACULTY OF DIGITAL ECONOMY AND E-COMMERCE BUILDING A LIST OF KEYWORD RESEARCH FOR VIET LINH FENG SHUI AT TRUNG HUY INVESTMENT JOINT STOCK COMPANY GRADUATION THESIS BRAND BUSINESS ADMINISTRATION Da Nang - June/ 2023 VIETNAM - KOREA UNIVERSITY OF INFORMATION AND COMMUNICATION TECHNOLOGY FACULTY OF DIGITAL ECONOMY AND E-COMMERCE NGUYEN TIEN CANH Student ID: 19BA006 BUILDING A LIST OF KEYWORD RESEARCH FOR VIET LINH FENG SHUI AT TRUNG HUY INVESTMENT JOINT STOCK COMPANY GRADUATION THESIS BRAND BUSINESS ADMINISTRATION Instructors: MBA Nguyen Thi Khanh Ha Da Nang - June/2023 ACKNOWLEDGEMENTS During the process of studying at the school and practicing graduation at the enterprise, I would like to thank the teachers of the Faculty of Digital Economy and ECommerce,Vietnam - Korea University of information and communication technology gave me the opportunity to experience the real world This is a good opportunity for me to learn and practice the knowledge and skills learned in class and draw from practical experiences at businesses, helping me to improve myself more and more In particular, I would like to thank my instructor, Mrs Nguyen Thi Khanh Ha, who enthusiastically guided, monitored and gave useful advice to help me solve the problems encountered during the internship Along with that, I would also like to thank all colleagues at Trung Huy Investment Joint Stock Company to help me in this thesis With the enthusiastic facilitation of the Board of Directors and the enthusiastic support and guidance of the brothers and sisters in the company, it has helped me better understand the service industry in general and the digital marketing in particular, better understand the what to do, the operating process of a business From there, it helped me improve my professional skills, supplementing the necessary knowledge and skills to complete the graduation internship in the best way Finally, I would like to wish all the teachers and staff of Trung Huy Investment Joint Stock Company good health and achieve much success in life and work Thank you sincerely! i TABLE OF CONTENTS ACKNOWLEDGEMENTS .i TABLE OF CONTENTS ii LIST OF TABLES iv LIST OF FIGURES v INTRODUCTION .1 CHAPTER 1: THEORETICAL BASIS OF KEYWORD RESEARCH .4 1.1 Concept of keyword research 1.2 The importance of keyword research 1.2.1 The importance of keyword research for users 1.2.2 The importance of keyword research for enterprises .5 1.3 Keyword research classification .6 1.3.1 Rank keywords by length 1.3.2 Rank keywords by search intent 1.3.3 Rank keywords by time 13 1.3.4 Classification of main - secondary keywords 13 1.3.5 Categorize keywords by business field 13 1.3.6 Classification of Google advertisement 14 1.4 Keyword research process 14 1.4.1 Keyword ideas 14 1.4.2 Analysis Keywords 18 1.4.3 Determine the level of competition 24 1.4.4 Grouping keyword list 27 1.4.5 Shorten keyword list .27 CHAPTER 2: ANALYSIS OF KEYWORD RESEARCH OF VIET LINH FENG SHUI AT TRUNG HUY INVESTMENT JOINT STOCK COMPANY .30 2.1 Introduction of the company 30 2.1.1 General information 30 2.1.2 Vision and mission 31 2.1.3 Main functions and tasks 31 2.1.4 Field of business activities .32 2.1.5 Organizational structure 33 2.2 Analysis of current keywords of Viet Linh feng shui products 35 ii 2.2.1 Keyword research’s current lists 35 2.2.2 Evaluate the effectiveness of keyword research 39 CHAPTER 3: BUILDING THE KEYWORD RESEARCH FOR VIET LINH FENG SHUI AT TRUNG HUY INVESTMENT JOINT STOCK COMPANY 43 3.1 The basis for proposing solutions to build search keywords for Viet Linh feng shui products 43 3.1.1 Based on the trend of customers searching for information about feng shui items 43 3.1.2 Based on the strategy of developing keywords to research for Viet Linh feng shui products .44 3.1.3 Based on the results of analyzing the current keyword of Viet Linh feng shui items 45 3.2 The solution of building keyword research 45 3.2.1 Keyword idea 45 3.2.2 Keyword analysis 49 3.2.3 Determine the level of competition of the keyword 52 3.2.4 Keyword group 54 3.2.5 Shorten keywords 57 CONCLUSION 62 RECOMMENDATIONS 63 REFERENCES 64 iii LIST OF TABLES Table 2.1: Commercial keywords 36 Table 2.2: Informational keywords 36 Table 2.3: Navigational keywords 37 Table 2.4: Commercial and Informational keywords 37 Table 2.5: Informational and Navigational keywords 37 Table 2.6: Data from Google trends tool 38 Table 2.7: data from Google trends tool 38 Table 2.8: keyword lists of Viet Linh feng shui on May 10th .39 Table 2.9: KEI index of keywords of Viet Linh feng shui .40 Table 2.10: Data from KWfinder tool on May 10th 41 Table 3.1: Keywords suggested by Google trends tool 46 Table 3.2: Keywords from keyword everywhere tool 47 Table 3.3: Keywords suggested from Keyword tool 48 Table 3.3: New Keyword lists 52 Table 3.4: KEI index of new keyword lists 53 Table 3.5: Keyword intent .55 Table 3.6: Keyword intent .55 Table 3.7: Keywords intent .56 Table 3.8: Keyword Intent 56 Table 3.9: Keyword by intent 57 Table 3.10: Shorten Keyword 58 Table 3.11: search trends in the first half year 60 Table 3.12: Search trends in the second half year 60 iv LIST OF FIGURES Figure 1.1: AIDA model Figure 1.2: Search Intent Figure 1.3: Search Intent 10 Figure 1.4: Information keyword 10 Figure 1.5: Navigational keyword 11 Figure 1.6: Transactional keyword 12 Figure 1.7: Google trends 15 Figure 1.8: Keyword Everywhere 16 Figure 1.9 : Suggested keywords from Keyword Everywhere .17 Figure 1.10: Keyword Tool .17 Figure 1.11: SeoQuake 18 Figure 1.12: Keyword Planner 20 Figure 1.13: Keyword Planner 20 Figure 1.14: Interest over time from Google Trends 22 Figure 1.15: Interest by subregion from Google Trends .22 Figure 1.16 : Domain Overview by Semrush tool 23 Figure 1.17: Domain Overview by Semrush tool 24 Figure 1.18: How to find SV index 25 Figure 1.19: How to find C index 25 Figure 1.20: synonyms keyword .28 Figure 2.1: Logo of company 30 Figure 2.2: Organizational structure 33 Figure 2.3: Data from Semrush tool on May 10th 35 Figure 2.4: Keywords by Intent 37 Figure 3.2: Trend of feng shui during one year .44 Figure 3.3: Keyword suggestion from Google trends tool 46 Figure 3.5: the official website of Bao Linh feng shui 49 Figure 3.6: analysis by SEO Quake 49 Figure 3.7: Bao Linh feng shui on May 29th 50 Figure 3.8: the official website of Phuoc Thai stone sculpture .50 v Figure 3.9: Keywords by Intent 51 Figure 3.10: Analysis by Semrush 51 Figure 3.11: Analyzing by Semrush tool 54 vi INTRODUCTION The need of research The development of the Internet along with the creation of many types of digital devices such as computers, laptops, smartphones, tablets, etc., Human life is more and more convenient and technological, the Internet has been developing spread around the world, including Vietnam It is also from the explosion of the Internet era that a potential online market has been formed This has constantly urged Marketers to research keyword research and find a way of Marketing on the Internet called Online Marketing, also known as Digital Marketing, to help open up new business opportunities for businesses and ways to improve their business modern, simple and effective way to reach customers The birth of Google is one of the great turning points of the history of Google in general, and when it comes to Google, it is impossible not to mention the history of the search engine bar Users enter related keyword research that will help them find the right information source Along with the development of science and technology and e-commerce, online buying and selling of goods is growing more and more all over the world, including Vietnam The media trade is gradually becoming obsolete These days, people can search for products, shops, and units easily through the Internet with the keywords they enter to search on social networking platforms With the right choice of keywords to optimize customer access through the Internet, businesses need to have a specific strategy to build and develop relevant keyword research so that customers know about the products This is very necessary and important to understand the wishes of the customers As a new but enthusiastic and passionate business, Trung Huy Investment Joint Stock Company realizes that developing keywords for Viet Linh feng shui products is very important to focus on implementing Marketing to reach a large number of customers However, during my internship at the Marketing department at Trung Huy Investment Joint Stock Company, I saw and learned that the keywords in the company that I have been researching and developing are not really effective That's why I decided to choose the topic "Building a list of keyword research for Viet Linh feng shui at Trung Huy Investment Joint Stock Company"