INTRODUCTION
Project Overview
Business area: Healthy Food Products (Fruits and vegetables products such as smoothies, bakes, crumbles, flatbreads, milk, scoop and lattes)
Location: No 33 Le Ngoc Han Street, Pham Dinh Ho Ward, Hai Ba Trung District, Hanoi City
Usable area: 100 m2 ( Including the bar area and cashier counter and seating for customers)
Vision: "To become the leading destination for those seeking a healthy and balanced lifestyle through the provision of high-quality food products and exceptional customer care."
Our mission is to enhance our clients' quality of life by offering wholesome, delicious, and naturally sourced food products We are committed to delivering a fulfilling shopping experience while supporting consumers in achieving their health and beauty goals.
Product Quality: Offer a selection of premium goods that maintain nutritional benefits and are devoid of dangerous chemicals.
Customer Education: Provide a platform of instruction so that consumers may learn about the advantages of eating well and how to select the right goods.
Product Expansion: To satisfy the ever-widening range of consumer demands and preserve freshness in the shop, consistently develop and broaden the product selection.
Legal Basis
Food Safety Law, enacted on June 17, 2010.
Government decree 15/2018/ND-CP issued 02/02/2018.
Prime Minister’s Decree No 38/2012/ND-CP dated April 25, 2012
No 43/2018/TT-BCT Circular, dated November 15, 2018.
To ensure adherence to the security and order standards outlined in Article 4 of Government Decree 08/2001/ND-CP, dated February 22, 2001, it is essential to comply with the security and order requirements applicable to various sectors and conditional business operations.
Health certification for the proprietor of the business and the individual who handles payroll directly, executing the examination in accordance with Circular 14/2013/TT-BYT.
NECESSITY OF THE PROJECT
Market Analysis
According to the AC Nielsen Consumer Trends report, 86% of Vietnamese consumers prioritize organic products daily for their safety, nutritional value, and appealing flavors A September 2019 survey by Vietnam Report in Hanoi and Ho Chi Minh City highlights that the primary concern for consumers when selecting food and beverages is nutritional content (60%), with organic origins being a close second (over 51%).
A market research report covering the period from August 2022 to July 2023 reveals that sales of healthy weight-loss food on e-commerce platforms such as Shopee, Lazada, and Tiki have surged by an impressive 370.7%, generating millions of dong in revenue (Source: [Metric.vn](https://metric.vn/do-an-giam-can))
Vietnamese consumers are increasingly inclined to invest in organic and natural foods, with half of them actively recognizing and seeking food standards during their product selection Despite this awareness, there is still a lack of specific knowledge regarding these standards, which include Vietgap (25%), Organic (25%), and ISO (20%) Notably, 72% of consumers familiar with these standards are willing to pay an extra 10% for compliant products, and nearly two-thirds express the same willingness for natural and organic options Prominent suppliers of organic and natural foods include Japan (40%), the United States (32%), New Zealand (37%), and Australia (31%) Overall, organic and natural foods are steadily gaining popularity and appreciation among Vietnamese consumers, with a recognition rate of 23%.
Health awareness is increasingly influencing the dietary choices of Vietnamese consumers, who are prioritizing nutrient-rich foods and modifying their cooking habits for healthier eating Emerging trends, such as brown rice and dragon blood rice, are gaining popularity due to their perceived nutritional benefits and potential for improved cholesterol management This shift reflects a broader commitment to adopting health-friendly food practices.
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A recent survey reveals that 52% of respondents are changing their cooking habits by limiting fried foods, while 47% are increasing their intake of vegetables and fiber Additionally, 41% are reducing sugar in their meals Over the past year, 26% have adhered to specific diets, focusing on consuming more fruits and vegetables (47%), cutting back on snacks (43%), boosting fiber intake (41%), and incorporating more vitamins and minerals (40%).
Hai Ba Trung District, a central and densely populated area of Hanoi, is witnessing significant growth in the Healthy Food market, making it a promising location for health-focused businesses Currently, there are approximately 20 stores and restaurants dedicated to Healthy Food in the district, including around 10 notable businesses Among these, several larger establishments exceed 100 square meters, highlighting the potential for expansion in this thriving sector.
Name Price Open time Location Image
21:30 20 Lê Đại Hành, Quận Hai Bà Trưng, Hà Nội
HappyHarvest Hub is set to open in Hai Ba Trung district, Hanoi, capitalizing on the city's dynamic consumer market, which features higher prices and product demand than other regions With a significant number of young consumers seeking clean and nutritious food options, the hub aims to address their needs for healthy eating, entertainment, and relaxation, ultimately promoting a lifestyle that mitigates health risks like obesity and diabetes Beyond offering raw ingredients, HappyHarvest Hub is committed to enhancing the overall well-being of its customers.
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Analyzing the cost-benefit of our semi-finished products reveals a significant competitive advantage in the organic food market, as these items can be utilized immediately.
Business Environment
Some standards for organic food:
Organic food is nutrient-rich and is cultivated, preserved, and processed in a hygienic way It is free from harmful bacteria and chemicals, ensuring that it does not pose risks of poisoning or long-term health issues for consumers.
To produce organic food, livestock farmers must adhere to quality standards like VietGAP, GlobalGAP, and GAA BAP Similarly, industrial food producers must source clean raw materials and follow stringent clean production processes to ensure the creation of safe and high-quality products.
Safety and Hygiene of Food and Beverage Product in Vietnam:
Organizations and individuals involved in food production and trade must apply for a food safety certificate at the Sub-Department or Department of Food Safety and Hygiene.
After registering an individual business, the organization must apply for a food hygiene and safety license for the establishment at a competent state agency: Sub-department for quality management of
Agricultural, Economic Division of the People's Committee.
The Vietnamese market for healthy food products is thriving, driven by rising health awareness, increasing disposable incomes, and a burgeoning middle class Nevertheless, challenges like price sensitivity, restricted distribution, and competition from traditional food items persist For healthy food businesses to thrive, it is essential to prioritize quality and affordability, enhance distribution channels, boost consumer awareness, innovate and differentiate their offerings, and cultivate brand loyalty.
As health awareness rises, users are increasingly focused on preventing cardiovascular diseases and diabetes, leading to more careful food choices Our products are designed to meet these health needs by adjusting sugar levels appropriately, even allowing for reductions based on customer requests This approach not only caters to health-conscious consumers but also appeals to the younger generation's growing demand for safe, hygienic, and healthy food options.
The younger generation today has numerous avenues to access health information through platforms like Facebook, Instagram, and YouTube, where health influencers play a crucial role in promoting self-care Consequently, an increasing number of students are embracing fitness by going to the gym and ordering organic food online The rise in demand for organic, healthy food creates opportunities for businesses to cater to customer needs Post-pandemic, consumer habits have shifted significantly towards online ordering and home delivery To enhance customer satisfaction, we will collaborate with third-party services such as Shopee Food, Grab, Be, and Gojek to provide discounts, promotions, and free shipping options.
OVERVIEW
Business Concept
Targeting youthful visitors looking to check in at their destination, our store will have an elegant neoclassical style in three primary colors: white, brown, and black.
Business Model
HappyHarvest Hub, a leading health food store in Hanoi, caters to a diverse clientele aged 16 to
At HappyHarvest Hub, we cater to a diverse range of customers with personalized offerings designed to enhance well-being at every stage of life For health-conscious individuals aged 16-25, we provide a variety of organic and functional foods to fulfill their nutritional needs Families with members aged 25-35 can explore healthy eating solutions that benefit all ages Our store also supports artists and creative minds (25-40 years old) with food options that promote mental well-being and creativity Understanding the nutritional requirements of the middle-aged demographic (35-50 years old), we offer nutrient-rich products that support joint health Additionally, we accommodate individuals on special diets and those who exercise regularly, tailoring our products to meet specific nutritional and fitness goals.
HappyHarvest Hub offers a wide range of high-quality, nutrient-rich products designed to meet diverse dietary needs We focus on personalized health solutions, ensuring easy access through both online and physical locations, while emphasizing the importance of customer education in nutrition and healthy living More than just a store, HappyHarvest Hub serves as a wellness center, dedicated to supporting customers in their pursuit of a healthier and happier lifestyle.
HappyHarvest Hub operates a physical store located at No 33 Le Ngoc Han Street, Pham Dinh
HappyHarvest Hub, located in Ho Ward, Hai Ba Trung District, Hanoi City, offers a spacious 100m2 store where customers can explore a wide variety of healthy food options We also provide a convenient online ordering system, allowing customers to easily place orders from home To ensure prompt deliveries, we partner with popular third-party services like Gojek, Grab, Be, and Shopee Food Additionally, customers can enjoy exclusive discounts and promotions when ordering through these platforms, enhancing their overall experience with us.
At HappyHarvest Hub, we prioritize building strong customer relationships through personalized services and dedicated support Our staff is committed to helping customers find products that meet their health goals and preferences To reward loyalty, we offer an exclusive loyalty program where customers earn points for every purchase, redeemable for discounts and special offers Additionally, we provide regular discounts and promotions, both in-store and online, ensuring our customers enjoy quality products and exceptional value for their loyalty to HappyHarvest Hub.
Sales of HappyHarvest Hub-produced goods are the sole source of income for the business.
These include HappyHarvest Hub's workers and investments in fixed assets
HappyHarvest Hub stands out by sourcing premium products, partnering with third-party delivery services for streamlined distribution, and employing effective marketing strategies alongside Customer Relationship Management systems These initiatives guarantee a wide variety of products, convenient delivery solutions, improved brand visibility, and tailored customer experiences, reinforcing our dedication to exceptional service in the health food industry.
HappyHarvest Hub excels through strategic partnerships that enhance operations and prioritize customer satisfaction By collaborating with reliable suppliers, we offer a diverse range of products, and our alliances with delivery services such as Gojek and Grab improve distribution efficiency Additionally, marketing partnerships with influencers and local businesses increase our brand visibility Together, these collaborations create a seamless, customer-centric experience at HappyHarvest Hub.
Objectives
HappyHarvest Hub has established the following objectives for the first phase so that the company's activities can be fully manage:
Ensure a consistent supply of high-quality and nutritious products.
Enhance the overall shopping experience for both in-store and online customers.
Implement eco-friendly packaging and sourcing practices.
Align with the values of environmentally conscious consumers.
Explore opportunities for business expansion.
Continuously innovate and diversify product offerings.
Stay abreast of emerging health trends and evolving customer preferences.
SWOT
Location advantages: Located on the street where many students and many households live The market was recently blocked High demand for hygiene food and services.⇒
Having a team of professionals, highly skilled and experienced in the FnB industry 3.4.2 Weaknesses
Lack of experience: Since it's the first time,the operation, promotion process sources to access will still be difficult
Prices: At the same time, the average to high price may also cause some students and families to consider choosing cheaper foods.
Competitors have existed for some time in the market, occupying a certain market share.
There are many potential customers in the area.
There are many types of products for each type of vegetable or fruit material for customers to be used gradually
The issue of government policies can change frequently.
The problem of applying new techniques and technologies changes.
OPERATION
Manufacturing
HappyHarvest Hub maintains a stringent material sourcing and product quality system, ensuring all input materials, machinery, and equipment undergo careful inspection to meet our high standards Only qualified materials are used in production, guaranteeing superior quality Products that do not meet our criteria are returned to suppliers for replacement, and repeated failures may result in the termination of contracts This dedication to quality control ensures our customers receive consistently nutritious products.
Mixing equipment ( Blender, juicer, coffee bean grinder (lattes)
Dough mixer (Dough kneading machine)
Dough rolling machine (rolling dough to be flexible)
Tables and chairs for guests
Glass cups (2 types of cups with 2 sizes M and L to suit customer needs)
Paper cups, straws, cup holders (for take away)
Isomalt sugar for dieters and obese people
Yogurt, fresh milk, condensed milk, coconut milk, cocoa, flavoring syrup, etc.
Types of instant coffee, pure coffee
Matcha powder, cocoa powder, nutritional powder
HappyHarvest Hub collaborates with esteemed suppliers like Doanh Nghiệp Tư Nhân Nguyễn Văn Tám and Công Ty Vifoodshop, ensuring a diverse selection of high-quality food products in Hanoi Our partnership with Công Ty Thực Phẩm Hoàng Đông, which specializes in dry and fresh foods, further enhances our unique offerings We uphold strict procurement standards, including rigorous quality checks, transparent sourcing, and a commitment to eco-friendly and health-conscious practices.
At HappyHarvest Hub, we are dedicated to delivering high-quality products that prioritize sustainability Our strong partnerships play a crucial role in guaranteeing that every product provides our customers with a delightful and wholesome experience.
Finance
The initial cost of the project is 306,363,140 VND.
The total initial investment includes Cost of renovation and decoration, Cost of devices, Cost of ingredients.
Cost of renovation and decoration 120,600
Technology Infrastructure (computer systems and management tools) 18,600
Mixing equipment ( Blender, juicer, coffee bean grinder (lattes) 40,000
Glass cups (2 types of cups with 2 sizes M and L to suit customer needs) 7,000 Paper cups, straws, cup holders (for take away) 4,500
Isomalt sugar for dieters and obese people 4,000
Yogurt, fresh milk, condensed milk, coconut milk, cocoa, flavoring syrup, etc 13,000
Types of instant coffee, pure coffee 4,000
Matcha powder, cocoa powder, nutritional powder 916.5
According to Circular No 05/2007/TT - BXD, issued on July 25, 2007, by the Ministry of Construction, the fee reserve for construction investment projects is set at 10% of all costs incurred during the pre-business stage of the project.
Category Amount (Before tax) VAT (10%) Amount (After tax)
Cost of renovation and decoration 120.600.000 12.600.000 133.200.000
0 166,775 142,950 119,125 95,300 71,475 47,650 23,825 0 Table 5 Depreciation for 8-year properties
0 17,400 11,600 5,800 Current year depreciation 0 5800 5800 5800 5800 5800 5800 5800 5800 5800 5800 Cumulative depreciation 0 5800 11600 17400 23200 29000 34800 40600 46400 52200 58000
0 11,600 5,800 0Table 6 Depreciation for 10-year properties
Human Resources
The store's organizational structure consists of four primary divisions responsible for managing and overseeing all store activities Additionally, the store will establish two supplementary departments: a Chief department and a Raw Materials Warehouse, enhancing operational efficiency and control.
Position Amount Job description Job requirement
Accountant 2 Manage part of the store's financial affairs and keep the store's information secure
Focus, be careful Quick, sociable Graduated college, or university majoring in accounting.
Waiter 3 Serving customers during the product experience at the store Good characteristics Good communication skill
Bartender 2 Make the main product for the store, preserve the store's assets
Skilled to make cakes with the right traditional flavor of each type
Security 2 Collaborate with store management and other staff to address security concerns and implement preventive measures.
Strong integrity and ethical conduct.
Flexibility to work evenings, weekends, and holidays as required.
Decide on issues related to the day-to-day business operations of the store.
Organize the implementation of the store's business plan and investment plan.
Promulgate regulations on internal management of the store
Proposing a plan to use profits or deal with losses in business
Prepare a financial plan for the store's revenue and expenditure
To assume the prime responsibility for performing the tasks of revenue and expenditure, checking the spending of capital funds, using materials, and monitoring and reconciling debts
To effectively manage and enhance the store's capital, it is essential to create a comprehensive plan that includes the development and allocation of funds This plan should focus on identifying and advising on potential capital sources, overseeing capital management, and ensuring efficient capital transfer Additionally, it should address the repayment of loans and interest, contributing to the overall financial health of the store.
Advise and assist the Manager in allocating financial plan targets to affiliated units
To ensure effective financial management, it is essential to conduct quarterly, semi-annual, and annual settlements on schedule Collaborating closely with the store's operations department, we can strategically plan the profit and loss for each affiliated unit, enabling the store management board to maintain a clear understanding of capital and profitability.
The implementation of financial, accounting, and statistical policies is essential for managing the financial revenues and expenditures of office and store operations This includes overseeing salary payments and other benefits for public employees, as authorized by the Manager.
Prepare financial statements and tax reports in accordance with the State's current financial regulations, which honestly reflect the store's operating results
Analyze the financial situation, balance capital, debt in the store and report periodically or irregularly at the request of the Manager.
During the recruitment process, it's essential to assess the candidate's attitude, facial expressions, and communication skills Providing specific scenarios can help evaluate their problem-solving abilities Additionally, recruiters should implement regular training sessions to enhance employees' professional service skills and improve their comfort in the workplace Key skills necessary for effective employee recruitment include observation, scenario-based assessment, and ongoing training.
Have good communication skills, can express emotions clearly, politely, in accordance with fine customs and traditions.
Ability to organize and work in a team
Have the necessary professional knowledge for the departments that have registered for the interview
Have a basic knowledge of the rules of the bar and shop in general
Honest, honest, open and ready to help others when needed
Always on time, proactive and flexible in work.
Have a passion for the job
Having a good-looking image is an advantage.
MARKETING
STP (Segmentation – Targeting – Positioning)
HappyHarvest Hub's customer segmentation will focus on three key areas: Demographic Segmentation, Behavioral Segmentation, and Psychographic Segmentation This approach will categorize customers based on age, income, consumption habits, and psychological traits, allowing for a tailored marketing strategy that resonates with diverse consumer profiles.
HappyHarvest Hub targets customers aged 16 to 50 with stable incomes who frequently enjoy cakes and snacks but are health-conscious about calorie intake due to health concerns or a desire for healthier eating habits.
HappyHarvest Hub is the premier destination in Hanoi for health-conscious individuals seeking a wide variety of high-quality, organic, and nutritious food products More than just a store, it embodies the spirit of a joyful harvest, fostering well-being and promoting a balanced lifestyle within the community With a dedication to transparent sourcing and a strong emphasis on customer satisfaction, HappyHarvest Hub aims to be the top choice for those who value health and enjoyment in their dietary selections.
The article explores the distinctions in services offered, highlighting the unique aspects of in-store food services, the variety of products available, and the role of personnel in enhancing customer experience Each section emphasizes how these elements contribute to a comprehensive understanding of the overall service landscape.
HappyHarvest Hub offers a personalized service approach that sets it apart in the market Our dedicated team focuses on delivering an exceptional customer experience by addressing individual needs and providing expert guidance on healthy food choices With tailored recommendations and nutritional advice, we prioritize a customer-centric philosophy that enhances your journey toward better health.
5.1.3.2.2 In-store Food Service Differences:
At HappyHarvest Hub, our in-store food services extend beyond the ordinary, offering a warm and inviting atmosphere that aligns with our dedication to a healthy lifestyle We provide fresh, customizable dining options that ensure a unique and enjoyable experience, whether you're looking for a quick snack or a leisurely meal Our commitment to quality and taste is reflected in every aspect of our food services.
HappyHarvest Hub is dedicated to providing a wide variety of premium, organic, and locally-sourced products Our carefully curated selection emphasizes nutritional value, transparency, and sustainability We offer everything from fresh produce to specialized health foods, ensuring that every item supports a wholesome and balanced diet.
At HappyHarvest Hub, our staff are more than just employees; they are expert guides committed to promoting a healthier lifestyle Through extensive training, they gain in-depth knowledge of our products' nutritional benefits, empowering customers to make informed choices With their friendly and approachable demeanor, our team fosters a welcoming environment that embodies the community-focused spirit of HappyHarvest Hub.
Marketing mixes
Marketing is crucial for the success of any business or project, as it involves investing financial and resource costs to enhance business efficiency Effective marketing increases consumer demand and raises awareness of products and services, creating a lasting impression of the business in customers' minds When customers have a need, they are more likely to think of the business's offerings A marketing strategy consists of a coordinated system of policies and measures aimed at achieving business goals efficiently To develop a highly effective marketing strategy, it is essential to create a well-planned and scientific approach that aligns with the project's objectives and the overall strategic goals of the business.
HappyHarvest Hub targets health-conscious customers with moderate to high incomes, offering a diverse selection of products to meet their needs and budget One of the store's unique selling propositions (USPs) is its extensive variety of items for each ingredient, allowing customers to easily find the perfect product The scoop line menu exemplifies this commitment to choice and quality.
Image Product Name Price Ingredients
Coconut Scoop 40,000 Chocolate + Ooey, Gooey, Midnight Fudge
Cashew Scoop 45,000 Pistachio + Toasty, Buttery Hazelnut
Oat Scoop 38,000 Cinamon + Cocoa, Chilli- Spiced Churro
Strawberry + Peach 50,000 Tastes Like: Strawbery Banana Sherbet
Cold brew + Cacao 50,000 Tastes Like: Mocha Frappé
Tomato + Peper 75.000 Tastes Like: Smokey ‘n Spicy Red Sauce
Portobello + Pesto 75.000 Tastes Like: Pesto drizzeld white pie
HappyHarvest Hub offers affordable product lines that cater to students, making it essential to effectively promote the health and environmental benefits of these products To enhance customer trust and encourage repeat visits, it is crucial to improve service quality and facilities, positioning HappyHarvest Hub as a reliable destination for shoppers.
To enhance customer loyalty and brand visibility, implementing strategies such as offering exclusive sale prices for loyal customers, providing trial products and services, and collaborating with health influencers can be highly effective.
HappyHarvest Hub offers a customer loyalty program for cake buyers, where accumulating 5 marks, valued at approximately 500,000 VND, grants customers a 50,000 VND discount voucher for their next purchase.
Customers can enjoy a 10% discount voucher on orders of 10 stamps, valued at approximately 1,000,000 VND Additionally, those purchasing newly launched products will receive a complimentary mini-size item from the selected product line For high-value orders starting from 400,000 VND, customers will also receive a 100g bag of nougat candy, valued at 100,000 VND.
Tools QTY Projected cost per quantity Projected subtotal Notw
Direct booking promotion 8,000,000 Discounts, coupons, vouchers
Put hot cakes on the shelves of online newspaper channels This helps more people know about
Le Bonheur offers a convenient way to order cakes through popular e-commerce platforms like ShopeeFood, Grab, and GoFood With millions of daily visitors on these sites, establishing a presence on these platforms is a strategic move for online cake distribution This approach ensures easy accessibility for customers, particularly in areas near schools, shops, and businesses frequented by students and office workers.
DEVELOPMENT PLAN AND RISK MANAGEMENT
Development plan
HappyHarvest Hub, located in Hai Ba Trung, Ha Noi, aims to transform the Healthy Products Store market by introducing a wide range of high-quality, nutritious products while fostering a brand identity focused on transparency and community engagement In the mid-term, we plan to strengthen our presence in Hai Ba Trung, enhance our product offerings, and introduce customer loyalty programs, with the goal of capturing a significant 40% market share in the healthy products sector.
HappyHarvest Hub aims to become a trusted brand in major Vietnamese cities, leveraging e-commerce for greater accessibility We are committed to collaborating with health professionals and promoting sustainability, reinforcing our holistic approach to well-being Drawing inspiration from successful models like Le Bonheur, HappyHarvest Hub is more than just a store; it embodies our mission to make health-conscious choices appealing and accessible to a diverse audience.
Possible risks and Risk handling
Operating an organic store involves various risks throughout the entire process, from sourcing raw ingredients to delivering final products to customers These risks can emerge at different stages of the value chain and can be categorized into several types.
Human risks in the transportation and operational processes of employees and managers can lead to significant errors To mitigate these risks, it is essential to implement comprehensive training sessions that clearly outline store operations for both employees and managers Additionally, providing staff with training on proper food handling and hygiene practices is crucial for ensuring safety and compliance in food service environments.
Managing production risks in agriculture involves diversifying crops, exploring alternatives, and implementing sustainable practices alongside new technologies and inputs This includes overseeing crop and livestock production, as well as utilizing insurance to mitigate potential losses The entire supply chain—from pre-harvest to post-harvest, including transportation, processing, and delivery to consumers—plays a crucial role, especially for a chain of healthy food stores reliant on imported ingredients To address the seasonality of fruits, cold storage facilities can be utilized during off-seasons Additionally, regular maintenance and cleaning of machinery in the production process are essential for ensuring efficiency and quality.
When dealing with international commercial contracts, lease agreements, loan contracts, and banking processes, businesses face various legal risks To navigate these complexities effectively, it is advisable to hire a legal advisor who can assist with contract negotiations, bank loans, and the necessary documentation throughout the operational chain of the business.
Fraud risks in food imports can lead to the introduction of fake ingredients that are laden with impurities, compromising the nutritional value and introducing harmful contaminants To mitigate this issue, it is essential to thoroughly investigate the source of raw materials Ensuring that these materials come with original documentation, along with diligent checks by employees and managers regarding their quantity and quality during the import process, is crucial before goods are stored in the warehouse.
ANALYSIS
Environmental assessment analysis
7.1.1 Adverse impact on the environment a Construction stage:
During the construction process, there will be a number of problems affecting the health of the environment:
Solid waste and dust from transporting bricks and stones for construction, specialized equipment used to demolish houses and transport soil and sand
Solid waste and dust in the process of mixing cement to build houses
From vehicles transporting construction bricks, to specialized machines such as mixing cement, welding steel, pouring bricks and stones,
Noise from workers working at the construction site
During the transportation process, some CO, CO2, No2, etc will be released which have harmful effects on the environment
During construction, chemical wastes during transportation and construction, cement mixing, etc b Operation stage:
During operations, various types of waste are generated, including chemical waste from customers and employees that must be properly managed, production waste arising from the manufacturing process, and emissions released into the atmosphere from vehicles and freight activities.
Subjects and scale affected: Factors that are harmful to the environment in both processes (construction and operation) can cause a variety of environmental impacts ranging from mild to hazardous
Chemical emissions can lead to significant air pollution, adversely impacting the natural environment Improper disposal of machinery waste contributes to water pollution, further harming local ecosystems Additionally, soil contamination affects both the environment and living organisms, disrupting the delicate balance of wildlife and their natural habitats.
Neighboring households may also be affected by noise pollution and environmental waste, affecting their health and life.
7.1.2 Measures to address the environmental issues a Construction stage:
Reducing chemical emissions by transporting many goods in one time to shorten the number of times of transportation
Minimize the noise from workers and machines
Ensure safety during construction for both workers and people around and related to the project b Operation stage:
Reduce air pollution caused by chemical emissions
Solutions to prevent fire and environmental incidents.
Cost-benefit analysis
Labor cost includes salaries and insurance of the employees This cost is evaluated at an average of 75.600.000 VND per year Details are as follows:
Cost of social insurance and health insurance (month)
Table 12 Labor cost per month
Fixed costs include cost of maintenance (2% of the value of all the machines and equipment)
Expense Monthly cost Quarterly cost Annual cost
7.2.1.3 Cost of goods sold for the first year
The following is the daily projected cost of goods sold (assuming the COGs is roughly 10% of the price and the restaurant is fully operational)
Yogurt, fresh milk, condensed milk, coconut milk, cocoa, flavoring syrup, etc.
Types of instant coffee, pure coffee
Auxiliary materials: colorants, flavorings,… 4140 gram 5,59 167,67 2.012,04
Matcha powder, cocoa powder, nutritional powder
Organic whole wheat flour 21000 gram 7,93 238,00 2.856,05
Table 14 Cost of good sold for the first year
Category Amount per month Price Total per month (average) Total per year
Ending balance 140.000.000 105.000.000 70.000.000 35.000.000 0 Table 18 Amortization schedule
Socio-economics analysis
HappyHarvest, a small-scale enterprise, plays a vital role in local economic development by creating job opportunities for unemployed individuals, particularly students, in the community This initiative fosters a healthy working environment and provides employees with a stable income Furthermore, the growth of the healthy food market at the city level contributes to the broader advancement of the national economy.
HappyHarvest addresses the dietary needs of individuals with health concerns by offering a variety of healthy food products, enabling them to enjoy meals without compromising their well-being For those without health issues, HappyHarvest provides meals with transparent origins and high nutritional value The establishment of this healthy food store inspires the community to adopt a healthier lifestyle through informed choices, ultimately contributing to an improved overall health index.