The topic apples company culture

THUONG MAI UNIVERSITY FACULTY OF INTERNATIONAL ECONOMICS & BUSINESS GROUP Topic: Apple ‘s culture Class name: Class code: Lecturer: Specialized English 2187ENTI1011 Vu Thi Hanh MEMBERS OF GROUP No Student Code Full name Assignment 31 19D130237 Ngo Hoai Nam (leader) - Introduce - Theories related 32 19D130098 Đinh Thi Thuy Ngan - How the leader's personalities affect Apple's business culture - Lessons companies for Vietnamese 34 19D130030 Pham Thi Ngoc Apple’s corporate cultures and characteristics 35 19D130031 Cap Thi Thanh Nhan 36 19D130171 Le Huyen Nhi - Apple ‘s Corporate Culture - Powerpoint - Overview of Apple Company - Conclusion - Word OUTLINE MEMBERS OF GROUP I INTRODUCE II CONTENTS Theories related a Definition b Characteristics of Organizational Culture c The role of company culture Overview of Apple Company .5 The current state of Apple company culture 3.1 How the leader's personalities affect Apple's business culture 3.2 Apple’s corporate cultures and characteristics 3.3 Apple ‘s Corporate Culture .11 3.4 Lessons for Vietnamese companies 13 III Conclusion 14 I INTRODUCE Company culture is the intangible asset of the business itself, contributing to the strength of the business The cultural environment of the enterprise has a decisive influence on the spirit, attitude, and motivation of its members, helping the enterprise to become a working community in the spirit of cooperation, friendliness, and progress Building a progressive healthy culture in the organization makes it easier for managers to operate and implement the organization's plans, creating a mechanism for affirming goals, guiding, and bending to shape the behavior and conduct of the members of the organization And indeed, behind the resounding success of Apple today, next to Steve Jobs and Tim Cook's ability to build and manage great businesses, an element that cannot be ignored is Apple's company culture Therefore, our group has researched the topic: "Apple's company culture" to gain a deeper understanding of the company's culture, thereby giving some valuable lessons for VietnameseLPL businesses today II CONTENTS Theories related a Definition Company culture is generally understood as “the system of shared beliefs, values and standards of solving problems, which is created in the forming and developing process of a corporation and demonstrated through physical and nonphysical forms and behaviors of its members.” (Schein H.Edgar 1992, page 32) A different definition which follows the metaphor of Dr Phan Quoc Viet President and CEO of Tam Viet Group: “If enterprise is a computer, company culture is the operating system" (Phan Quoc Viet, 2008) Simplify, company culture is the totality of cultural values that are built up during the existence and development of an company, becoming values, concepts, customs, and traditions Control the feelings and behaviors of all members of the enterprise in the pursuit and realization of the goals b Characteristics of Organizational Culture - Innovation Companies with cultures that place a high value on innovation encourage their employees to take risks and innovate in the performance of their jobs Companies with cultures that place a low value on innovation expect their employees to their jobs the same way that they have been trained to them, without looking for ways to improve their performance - Attention to Detail This characteristic of organizational culture dictates the degree to which employees are expected to be accurate in their work A culture that places a high value on attention to detail expects their employees to perform their work with precision A culture that places a low value on this characteristic does not - Emphasis on Outcome Companies that focus on results, but not on how the results are achieved, place a high emphasis on this value of organizational culture A company that instructs its sales force to whatever it takes to get sales orders has a culture that places a high value on the emphasis on outcome characteristic - Emphasis on People Companies that place a high value on this characteristic of organizational culture place a great deal of importance on how their decisions will affect the people in their organizations For these companies, it is important to treat their employees with respect and dignity - Teamwork Companies that organize work activities around teams instead of individuals place a high value on this characteristic of organizational culture People who work for these types of companies tend to have a positive relationship with their coworkers and managers - Leadership The culture of any organization is actually a reflection of the believe system or the values of its leaders, it is majorly a leadership factor that determines the culture of the firm When the right leader is in place he or she can shield the firm from wrong external negative culture c The role of company culture Science Daily on a study from the University of Southern California and the University of Minnesota has shown that corporate culture is the most necessary and important factor in "sailing the boat" of a business in the right direction The important role of company culture is to enhance a company’s mission and strategies, improve the company’s profit A strong culture can get all employees on the same way and make the company stronger than before the culture existed It is important in deciding to create competitive advantages such as product quality, delivery time, impact on the efficiency of production and business activities of enterprises heavily on company culture Moreover, corporate culture plays an extremely important role It always creates trust for each person working in that environment It is a link between people in the same business, creating a common voice among members, and improving the competitiveness of the business Overview of Apple Company Apple is an American multinational technology company based in California The company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 The tech giant designs and sells consumer electronics, including iPhone, iPad, iPod, Mac, and Apple Watch It also develops computer software and offers online services Apple is one of the Big Five companies in the US IT industry, along with Google, Microsoft, Amazon, and Facebook To understand why Apple so successful, analyze its mission, vision, and target Apple Incorporation’s mission statement is “to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.” It also states that the technology company's target customers include virtually everyone Moreover, the corporate mission states that the company's operations have a global reach, with a focus on consumer electronics and online services markets around the world Apple ‘s vision is “to make the best products on earth, and to leave the world better than we found it” It is consistent with Apple's corporate social responsibility system and focuses on sustainability, natural preservation, and overall improvement of the business's biological impact In target, Apple commits to be 100 percent carbon neutral for its supply chain and products by 2030 Already carbon neutral today for corporate emissions worldwide, the company plans to bring its entire carbon footprint to net zero 20 years sooner than IPCC targets Apple outlines its plans to reduce emissions by 75% by 2030, while also developing innovative carbon removal solutions for the remaining 25% of its total footprint The current state of Apple company culture 3.1 How the leader's personalities affect Apple's business culture a Steve jobs Steve Jobs full name is Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American inventor, designer and entrepreneur, the co-founder and Chairman and CEO of Steve Jobs Apple's operating system He is recognized as one of the pioneers of the computer and smart phone revolution, contributing significantly to the success of Apple with products such as iPhone, iPod, iPad, and macbook A perfectionist who loves creativity He requires employees to be meticulous in every detail and without any errors He is also a person who easily gets angry with people Especially when the pressure of work is high, his impatience is more evident An ambitious human being who wants to control everything All important positions in the organization were strictly controlled by him when he came to power He is also famously determined When he sees what is right, he will ignore the opinions around b Tim Cook Real name is Timothy Donald Cook He was born on November 1, 1960 in Alabama, USA His parents were ordinary workers He is a famous American businessman, operator, and industrial engineer He is also the CEO of Apple Inc He is the successor of Steve Jobs - the co-founder of Apple Before serving as CEO of Apple, Tim Cook served as the company's chief executive officer under Steve Jobs Tim Cook is the most complete successor of Steve Jobs He made Apple a more agile, dynamic environment Tim Cook chooses a calmer, more friendly attitude to employees and partners He often sent letters to employees, tried to reply to subordinates' emails as quickly as possible, or visited the factory c Apple under the leadership of Steve Jobs and Tim Cook - Steve Jobs "Jobs' Apple" is an Apple that is not afraid to take risks (like the production of iPod or iPhone) because Steve Jobs views Apple in a situation of "nothing to lose", "winner, fall" go home" Apple is also a tough company like Jobs himself when it is ready to squeeze competitors (usually filing lawsuits against rival companies such as Google, HTC, Motorola and even Samsung because they think they steal patents) ) Apple has chosen to confront uncompromisingly It can be said that the empire that Steve Jobs built was somewhat authoritarian and every Apple workplace at that time was very harsh, many people had to give up because they could not adapt to the harshness of this CEO Apple was also in a financial mess at that time due to the superposition of departmental and human resource management Steve Jobs didn't even pay dividends to shareholders when Apple was profitable, but only in Tim Cook's time did this happen - Tim Cook When Steve Jobs left, it was thought that the huge hole he left in Apple would not be able to fill or replace, many people feared that Apple would return to the dark days However, Tim Cook shows that he is a person worthy of Steve Jobs' nomination, not just a shadow or successor of Steve Jobs When taking over as CEO, the company's revenue has increased times compared to the time of Jobs, the company's foreign policy is also softer, less oppressive than competitors by licensing patent activities to earn money word Cook also restructured the entire production system as well as the product circulation operation system to profoundly change the way Apple operates, which helps Apple's inventory ratio always be at a record low level compared to the previous year with other firms He often sent letters to employees and called them "a team" showing more cohesion between people, which perhaps Steve Jobs was even more limited Not only did the internal structure change, but it was also easy to see the change when Cook took over as CEO such as the change of the logo of the half-eaten apple (by adding rainbow colors) Apple also penetrates deeply into areas that are not its advantage such as smartwatches, televisions, and other home appliances, but people still see in Apple something bold new and creative typical of the "missing apple" " Another difference under Tim Cook is that Apple has also become less dependent on partners At the same time, providing both devices and services such as iCloud, Apple Pay Apple Care, App Store (accounting for 12% of total revenue per year), Apple also targets businesses and cooperates to expand the market such as cooperation with lBM or turn themselves into a fashion brand (for example, collaborating with Hermes on the Apple Watch product) Not only businesses, Apple also targets individuals and communities with the production of cars or health care through its products It seems that Cook is expanding the exploitation of products rather than going into technology Another different thing the current CEO does differently from his predecessor is restarting the 2011 philanthropic program that Jobs stopped when he returned to Apple in 1997 That helped make Apple a brand The company has a much better image However, despite being at the peak of fame, power, and money, people still see that Apple is missing something, a very characteristic thing when it comes to "A half-bite apple" It is creativity, courage to take risks and innovate It seems that Tim Cook is trying to avoid all the risks he is trying to find with Apple What he cares about even now is how to make "Cao defect" still have a high level of revenue It is the fact that Apple under Tim cook has decreased in creativity and dared to take the first step to create hidden "cracks" in the success after years of hard work by Steve Jobs Comment: Apple under Tim Cook and Steve Jobs were both successful, but successful in two different ways Steve Jobs' Apple was successful because it dared to create, dare to innovate, take on challenges and take risks And Tim Cook's "Apples" was successful because of impressive sales, changes to reduce the influence of Steve Jobs 3.2 Apple’s corporate cultures and characteristics - The culture of secrecy A high level of secrecy is an important feature of Apple's organizational culture Apple considers everything a secret, from small things to monumental technology projects Apple doesn't let its employees know what's going on Apple employees' work just needs to mind their own business and don't need to interfere in what everyone else is doing Every Monday, there is a career guidance session One of the most peculiar types of orientation is the privilege of keeping absolute secrecy And Apple's way of keeping secrets is to sit down with new employees and tell them, "We keep all the secrets here very well, and if you reveal the secrets that you learned at Apple, you will be fired." Jobs asserted that, for those around him who did not want to share his cultural roots, they would not be able to understand his thoughts Embracing this idea, Jobs asked his employees to keep the company's secret which customers see is only the tip of an iceberg, keep it a secret until the last moment They keep secrets from their own employees If you and I work at Apple, but we're not on the same exec team, your business is none of my business and my business is none of your business - Focus on people Focus on People is a program of work to support and develop staff in professionals at Apple Apple all thoroughly understands even the smallest jobs and tasks of employees That's why it has never been an absurd arrangement The concept of relationships between people always values them more than their own The success of Apple is the success of the employees themselves Employees never stop finding mistakes and then adjusting them until there is no time to fix them They always work hard to improve the operating system, research, and create new designs and technologies for the next generation of products Therefore, Apple products are always updated regularly, with few errors, are smooth, and can be said to be the best on the market - Equality culture of mutual respect between managers and employees An equality culture of mutual respect between managers and employees is always at the forefront Technology engineers are the people who run Apple every day The members are all technology engineers and have worked for a long time, coming up from the lowest position That means that they are always the ones who understand the most about each employee's job position Thanks to the cohesion, understanding, and sympathy, the culture of sharing work and responsibility has helped Apple go further They believe that equal work deserves equal pay When finding gaps in employee compensation issues, they scrutinized and compensated employees for damages At Apple, the salaries of women and men are equal for each position with similar operating roles Regardless of whether you are a native or a minority, you are competent They will pay you what you deserve - Creativity and Innovation Apple has a good work environment with a space that Promotes employee wellbeing, productivity, and growth Apple pursues a business strategy of product differentiation focused on the design and functionality of products and services The implementation of this strategy requires a very high level of creativity and innovation from the staff at all levels Apple's famous slogan is: Think Different - Apple 10 emphasizes the importance of brand image All employees are trained and encouraged to be creative in their works and contribute ideas to the development of the company's products To this, Apple only accepts the best of the best to work The ability to work in a high-pressure environment is a must-have skill for Apple employees Most projects have strict deadlines to complete, and working long hours is a company standard It makes Apple superior, consistently rated as one of the most innovative companies in the world Steve Jobs valued continuous creation and constant innovation He does not stop at what he has done in the present but always aspires to develop more At a time when laptops were still heavy and bulky objects, Jobs craved a product that was compact but still smoothly operated products That's why he and his technical team worked all day and night There are moments when it seems that it is the peak of creativity, but with the desire to be the master of fate, always rise and develop He encouraged endless cheering, and the MacBook was born 3.3 Apple ‘s Corporate Culture - Advantage The combination of top-notch excellence, creativity and innovation in Apple’s organizational culture supports the company’s industry leadership The business is widely regarded as a leader in terms of innovation and product design These cultural characteristics empower Apple and its human resources to stand out and stay ahead of competitors  Apple hires only the top people in the industry or people with the potential to be top There is no other company in the world that has the same respect for professionals as Apple, and whose leaders have always had the art of retaining talent There, people give each other absolute respect despite the differences in rank within the company Most Apple managers to reach the leadership level have to spend decades of dedication in the role of employees here.As a result, Apple has a high-quality workforce that makes the company the most valuable brand in the world  A culture of mutual respect between managers and employees is always at the forefront Because managers have experience and high knowledge of technology, there is absolutely no concept of "superior and subordinates" or the 11 concept of "the people above people Everywhere there is mutual respect between employees and superiors, between ranks It is an important factor in making Apple as successful as it is today - Disadvantage  Apple has always favored hard workers who don't care about working hours The average number of working hours per week is 60 to 70, which is more than the typical companies Work must be focused and employees must be creative and enthusiastic at all times As we can see this will affect the employee's home life and they can experience stress which affects work productivity  Apple’s corporate culture brings challenges because of the emphasis on secrecy and the moderate degree of combativeness An atmosphere of secrecy limits rapport among workers Also, moderate combativeness has the potential to limit or reduce employees’ morale These cultural issues can reduce business effectiveness and increase employee turnover.Only the fore-managers who know everything is going on at Apple are the seniors Even if they work with most products, they may know part of it, but just the parts they It has been noted that “Apple engineers, even senior engineers, have no idea what a final Apple product will look like until it is launched The people who work on the software have no idea what the hardware is like, and the hardware guys have no idea of the software  There are many reported cases that many talented people have left the company because they were unable to adjust and adopt the unique culture of the company They find that the company has little relationship with employees and they focus only on work - Recommendation  Apple needs to Direct employees to a balance between hard work and personal life Besides, having great welfare policies including health benefits or exciting vacations will help Apple employees reduce stress  Linking employee relationships such as: Organize birthday parties or happy lunches From such collective activities, it will create closeness, feelings and situations of each person will be shared more, thereby connecting and 12 cooperating between collectives and individuals Build stronger and longer lasting relationships In addition, it is necessary to strengthen dialogue to be heard, to understand the thoughts of each employee, to create a friendly atmosphere in the organization, to encourage timely encouragement to help employees can make recommendations that they think are necessary  Motivating employees by needing to show them that they are trusted by leaders will be one of the biggest motivations for employees, helping them to take control of their work Self-control at work is both a pressure and an opportunity for employees to satisfy their creativity and passion, prove their ability to take responsibility for their actions, and motivate employees to work effective 3.4 Lessons for Vietnamese companies - Build a culture of respect between management positions and other individuals in the company Because in Apple, management positions come from tech-savvy technical staff, there is no distinction between management and subordinates On the other hand, in most companies in Vietnam today, employees still have a state of awe and fear, leading to not trying and not daring to assert themselves to devote themselves to the organization authority, lack of helping between manager and employee Thus, it is necessary to rebuild a culture of respect from the top leaders to the lowest level employees - It takes challenges to grow Managers often challenge and assign tasks that are more difficult than they can afford By doing so, they have helped employees to re-evaluate and maximize their potential But to that, the manager must have experience in seeing the competency label correctly because otherwise, it will have a negative effect In Vietnam today, the situation of passive employees is still common , especially in an office Managers need to encourage, motivate, give them confidence in their own abilities, and at the same time imagine and stand with them - Deadline is extremely important At Apple, deadlines are things that need to be taken seriously without delay But this problem is still quite new to the Vietnamese people today, the habit of "letting the 13 grass grow under one"s feet" is always leading to it over That is still common in the style of Vietnamese work - Customers are not god The successes of Steve Jobs have proven that the market is a place to create, to shape consumer tastes, not to print according to their preferences Company should be the pioneers of market trends, not passively following it For example, when designing unique products ahead of his time, Steve Jobs also came up with bold marketing methods Apple always offers a limited amount of new products, creating a scarcity situation that makes customers extremely hungry - Produce the best product It is necessary to understand the tastes and needs of customers, improve technology to keep up with the times so that products are not outdated, know the market, competitors, strengths, and weaknesses to come up with a business strategy right business - Convey meaningful messages Every time the iPhone appears, behind it, there is always a story about the dedication of Steven Jobs and the staff who worked hard for him This makes customers have great confidence in the product III CONCLUSION As a leading company in the technology industry, Apple enforces its culture to maintain its brand identity and uniqueness Apple motivates the technology industry to properly manage teams and employees in general Employees have a distinct organizational culture and set of values, which contributes to a positive relationship between human resources and creative innovation These cultures have served as the foundation of the company's ethics and have been gradually refined over time 14