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Chiến dịch quảng cáo trên nền tảng mạng xã hội cho thương hiệu Vitamin NNO, bài tiểu luận bao gồm tất cả các công cụ truyền thông giúp thương hiệu tiếp cận đến với khách hàng cao nhất. Vitamin E hay Serum đều là những dạng mỹ phẩm tốt trong việc chăm sóc da mặt và NNO là một trong những sản phẩm giúp ích tốt trong quá trình chăm sóc làn da
I CLIENT BRIEF BRAND PRESENTATION ● Formation and development history Beginning in 1982, Mega Lifesciences was founded in Thailand Since its founding, the business has actively taken part in projects to give millions of people access to nutritional goods, services, and products Prescription and over-the-counter medications, as well as herbal remedies, are of the highest quality and safety available The business has operations in close to 40 nations, from those in the Asia-Pacific area to those in Europe, the Middle East, Africa, and the Commonwealth of Independent States (CIS) Mega Lifesciences established a foothold in Vietnam in 1995 under the name Mega We care Since then, the company has steadily grown its network of operations throughout the market, bringing products to consumers Utilize high-quality items to satisfy both consumers' and professionals' rising expectations ● Vision and mission Mega We Care Vietnam experienced a breakthrough journey of a team of people who carry the following values: RESPECT, FREEDOM, TRUST, TRUTH, towards the goal of always bringing the best quality products, meeting the needs of consumers with the best services We start from a solid foundation that is to build a team of people: RESPECT, FREEDOM, TRUST, TRUTH Because we believe that with these core values, Mega We Care people create their best, together creating the best results In Vietnam, Mega We Care has been present in Vietnam since 1995 and continuously develops and expands its network of activities and markets, while providing consumers with a wide range of quality products to meet their needs of consumers growing demand from consumers and professionals With clear development orientations in terms of products and people, Mega We Care has achieved spectacular growth and left a good mark on the Vietnamese market with many leading products in many segments ● Field of activity Mega Lifesciences mostly works in underdeveloped nations where it manufactures and markets goods linked to medicine, nutrition, herbs, over-the-counter medicines, and prescription drugs Mega Lifesciences is dedicated to offering clients and consumers the best and highest-quality goods and services possible via ongoing research, development, and innovation Before being compelled to adapt, Mega Lifesciences always makes an effort to be an organization with a growth attitude ● Outstanding Achievement Mega Lifesciences is a multi-award-winning company with facilities operating in numerous nations, all of which strive for excellence Up till now, Mega has had plants in Thailand and Australia that produce soft gel products that adhere to global standards for Good Manufacturing Practices The business operates offices in 18 different nations and exports its goods to many other locations, including the Middle East and Asia-Pacific Important honors: - Investor’s Choice Award - Tax Payers Recognition Award: Recognized as the finest company for upholding corporate commitments in an ethical and professional manner by Thailand's Tax Department - Green Mega: Both factories in zones and have received Green Industry Certification Level (Active for the Environment) from the Ministry of Industry - Best Companies To Work’s Awards: Best workplace in Asia 2021 ● Featured items Mega Lifesciences currently offers five primary product categories: - Non-prescription medications - Healthy foods - Functional foods - Cosmetics - Medical equipment Although Mega Lifesciences of Mega's medical equipment goods are currently few in number and not make up a large portion of its offerings, their consumption nonetheless ranks highly among distribution centers PRODUCT DESCRIPTION NNO Vitamin E Capsules to lock moisture (130,000 VND in box and 180.000 VNĐ in blister form) NNO with the perfect combination of Jojoba oil to help prevent intracellular water loss thanks to the lipid layer that locks in moisture and natural Vitamin E with an antioxidant effect to help prevent transmembrane water loss Skin is soft, supple and youthful NNO helps lock in moisture for the skin, deeply moisturizes, reduces dryness, makes skin soft and improves fine lines Natural ingredients, suitable for all skin types, safe for long-term use PRODUCT POSITIONING Product Type: The skin care market segment - NNO Vitamin E Capsules Target audiences: Consumers that are female, aged 28 to 40, have dry skin, and make an average income Benefits of products: - Jojoba Oil: Helps to block water loss through the intercellular space thanks to the moisture-locking fat layer from jojoba oil, moisturizing, making the skin naturally soft and balancing the oil on the skin, making the skin healthy and beautiful - Authentic vitamin E: Helps seal in moisture, moisturize skin, rejuvenate skin, reduce wrinkles, and protect skin from environmental harm It also helps prevent cell membrane oxidation Solutions to the issues of the customers: With the recent cold weather, it was simple for the skin of many middle-aged female consumers to become dry and dehydrated This age group frequently lacks collagen In order to prevent water loss from the skin, reduce wrinkles, and help the skin become smooth and bright white, NNO Vitamin E Capsules have hydrating benefits MARKETPLACE ANALYSIS Vietnam's cosmetics industry is becoming more and more exciting thanks to the increase in consumer demand Vietnamese consumers are increasingly paying attention to aesthetics and health care This is due to the increasing demand for cosmetics and skin care products This is also the aviation industry that is affected by the pandemic or the ups and downs of the market The sales report of Vitamin e Serum on the e-commerce floor reached in 12 months and over the latest quarter grew by more than 37.5% Market evaluation of vitamin e serum, business shops can sell at popular prices from 200,000 VND to 500,000 VND The most distributed and best-selling vitamin serum brands are Timeless, Oem, Rohto, Timeless skin care, Milaganics, etc In the past 12 months, the market segment of synthetic vitamin e market customers usually buys mainly at the price of about 200,000 VND - 500,000 VND The popular price segment of vitamin e serum is 200,000 VND - 500,000 VND and 1,000,000 VND - 2,000,000 VND REQUEST TO AGENCY / SCOPE OF WORK Performing a Livestream series in conjunction with KOL/Influencer to honestly promote products and share attractive offers, motivating potential customers to buy NNO products right on the Livestream Promote NNO products through KOL/Influencer to increase the number of potential customers, and make the most of the traffic from KOL/Influencer followers/subscribers The basic content of the Livestream: ● Each product is introduced at least times ● Interactively answer user questions ● Remind users on how to order the products ● There must be incentives when live streaming to stimulate users to buy goods in live to increase revenue and interaction ● Hold minigames to retain viewers and increase page/product interactions II CREATIVE BRIEF KEY INSIGHT At the age of 28, our skin often shows signs of skin aging Due to the nature of work and life, we often not have enough time to take care of and love ourselves Busy lives make us not have much time to take care of our skin through steps and many products, so Vitamin E tablets are one of the products that help us easily take care of healthy, long-lasting skin youth, anti-aging but also fast, not time-consuming ADVERTISING PROBLEM ● Fanpage does not have a blue tick, so its reputation is not as high as its competitors (Unilever, L'Oréal, ) ● Haven't created high brand awareness ● There are only sales channels, the Facebook platform, and the website is not optimized for purchasing ● There is not a variety of cosmetic products such as toners, creams, sunscreens, etc ● There are not many outstanding promotions like competitors ● Communication on the Facebook platform and main website is not strong and not enough to attract many target customers ADVERTISING OBJECTIVES SWOT: ● Strength - Mega We Care Vietnam, a renowned firm in the beauty and healthcare industries, is in charge of creating NNO Vitamin E skincare tablets Mega We Care Vietnam is known for providing items to the market with a high level of prestige and dependability - From Mega We Care Vietnam's devoted customer base, NNO Vitamin E skincare pills receive a consistent stream of business - Certified and tested by the organization SPIN CONTROL - FRANCE shows that NNO helps increase moisture by 220% after hours and increases elasticity, firmness, softness from 95% - 100% after weeks of use - The soft capsule factory in Vietnam meets international safety and efficiency standards - Trusted and available at reputable drugstore chains and large cosmetic stores across the country ● Weakness - Customers that use cosmetic items are not very familiar of the Mega We Care Vietnam brand - The item has a rather high price - Stores and e-commerce platforms not distribute their products in a global way - The Mega We Care brand's products haven't been the focus of image-based advertising campaigns to win customers' trust, only targeting a small number of client demographics ● Opportunity - The vitamin E face industry is quickly emerging as the most secure and nonharmful cosmetics craze Vitamin E supplements have become more well-liked recently as antioxidants - Thanks to cutting-edge technology and effective skincare evaluated by SPIN CONTROL - FRANCE, there aren't many strong competitors in the beauty and healthcare industries - Across the country, trusted drugstore chains and major cosmetic retailers sell it - There is a lot of room for growth in the Vietnamese beauty industry - Health care and good beauty are in higher demand every day Customers seek out mild and secure skin care goods ● Threats - The pharmaceutical and cosmetic product market is a rapidly developing market, so there are many brands participating in this market And among them, there are quite a lot of big competitors, with high brand awareness and trust from customers leading to a high level of competition, it is necessary to find ways to attract buyers by reducing prices, and giving gifts and these will affect revenue - - Vietnam - a competitive and strict cosmetic market, needs to try even harder in locating, assessing and dealing with surrounding risks to minimize losses and maximize profits of production and business processes in the future Fake items are difficult for customers to recognize from the real thing because of their poor quality, widespread distribution, and steep price discounts Customers are readily misled about the caliber of the brand's goods by this ● Promote NNO products through social networking platforms such as Google, facebook, in conjunction with KOL/Influencer representatives: Create interest in NNO products and have an impact on the mindset of past customers who have used them Give them convincing information that helps them believe in and accept the product by providing more information about it By providing the advantages of NNO, you may get closer to new and potential customers and help remove obstacles and doubts in the process of customers learning about the business Utilize your audience: KOLs' and Influencers' audiences are those who are really interested in hearing thoughts, commentary, and knowledge from experts in that industry Numerous admirers and followers keep up with Mega We Care Vietnam's activities on a regular basis Through the implementation of a Livestream series in collaboration with a well-known KOL/Influencer to candidly promote products & share tempting offers, potential customers are encouraged to purchase NNO products directly on Livestream This will aid in the growth and stronger development of the online sales channel TARGET CUSTOMER ● Customers who want to enhance their looks and health can supplement with functional foods: ● Age: Males aged 35 to 40 and females aged 28 to 35 ● Office personnel: Working a lot leaves little time for beauty and health care, and spending a lot of time online and sitting at a computer might be harmful to your health ● Clients with above-average incomes ● Those who have dry skin COMPETITION Since 2012, the demand for cosmetics has increased as more individuals have realized how important it is to protect their skin from dangerous skincare ingredients and environmental pollutants One of the skin care markets in Vietnam's fastest-growing trends over the forecast period is cosmeceuticals Due to the fragmented nature of the skin care business and the numerous competitors, advertising and brand awareness spending are crucial There are currently about 430 cosmetic companies in the nation, however, several foreign corporations like L'Oréal, Shiseido, and Clarins dominate the industry In Vietnam, there are over 100 different cosmetics brands, although 90% of them are imported ● Unilever: leading the market with roughly 11% of the whole market, famous brand: Pond's ● Beiersdorf Vietnam: Nivea ● LG Vina Cosmetics: Ohui (high-end cosmetic brand), The Face Shop (widely used cosmetics) ● Shiseido Cosmetics Vietnam: Shiseido ● L’Oréal Vietnam Co Ltd: L’Oréal ● AmorePacific Vietnam: Laneige, Innisfree KEY CONSUMER BENEFITS Reasons why customers choose the brand: ● Meet all the necessary needs of customers' skin care: ○ Vegan products with benign ingredients from nature, not contain chemicals/synthetic oils, so they absorb quickly, making skin soft, effective for dry skin, ○ Safe for all skin types, including pregnant women ○ Helps regain youthful skin after a period of use and does not make the skin dependent on the product ○ All of the above have been certified and tested by Spin Control - France ● Meet other requirements such as: ○ Can become a gift on holidays ○ High reputation helps customers confidently introduce the product ○ Fast, dedicated customer care service, answering all questions about product information, shipping, discount codes, … ● Although it has not been green-checked on Facebook, it still attracts a certain number of customers, which is clearly shown through sales on the website and good feedback on products on the official website and Facebook fanpage ● Regular livestream on Facebook also helps customers easily access products and quickly answer their questions, and at the same time, buying goods on livestream is also much more convenient and cheaper because there are frequent offers discount code What makes NNO Vitamin E different: ● Daily skin care is essential, but because understanding the customer's psychology is always facing a hurried life, the brand has launched a product that integrates many steps in 1, making the product a should be convenient, and reasonable in terms of time and money ● NNO Vitamin E product is a combination of moisturizing, protecting, and locking in just one step and no need to use other products afterwards III ADVERTISING CAMPAIGN / CREATIVE DRIVE CAMPAIGN NAME / NAME OF CONCEPT NNO quà dưỡng ẩm từ thiên nhiên Concept of the campaign: “When you start to love yourself, the whole world will love you” In the midst of the chaos of life, women have hundreds of thousands of jobs to do, there are many things to take care of and forget that they also need to be cared for and pampered This campaign serves as a reminder to women who are so busy that they forget to take care of themselves, to remember that no one can love you more than themselves So, in any situation, loving ourselves is what we women should Take care and upgrade yourself When you love yourself, love life, life out there will always love you Main campaign colors: + Yellow: The main color of NNO products is yellow, because this is an advertising campaign for Vitamin E NNO products, the entire main color of the campaign will also be yellow Yellow color with fresh luster will help the product stand out in projects Purpose + Meaning of the campaign: ● Helping to easily reach consumers, promoting product images widely about the uses of products through colors and images in the most vivid way ● Easily convey the message and value of the product ● Viral clip is broadcast widely and in many places, making brand awareness higher CAMPAIGN DESCRIPTION / DESCRIPTION OF STORY IDEAS + STORYBOARD (IF POSSIBLE) Detailed description of the campaign: ● Format of the campaign and its platform The campaign is prepared in the form of a viral clip in order to effectively express the product's value and message Due to the animation accompanying the audio content, viral clip will be able to quickly convey the message and advertise to a wide variety of customers, as the demand for watching videos is significantly higher than for reading conventional articles Facebook will be utilized to disseminate viral clip 10