VIETSTAR AIRLINE INTERGRATED MARKETING COMMUNICATIOPNS LECTURER LÊ HỒNG ĐẮC GROUP 5 CLASS B04E Presenter ：Group 5 Date：2021 TRẦN LÊ TƯỜNG VY TRẦN THỊ HOÀNG ANH ĐINH THỊ LINH NHI PHẠM THỊ MỸ LINH NGU[.]
VIETSTAR AIRLINE INTERGRATED MARKETING COMMUNICATIOPNS LECTURER : LÊ HỒNG ĐẮC GROUP : - CLASS: B04E Presenter ：Group Date：2021 TRẦN LÊ TƯỜNG VY TRẦN THỊ HOÀNG ANH ĐINH THỊ LINH NHI PHẠM THỊ MỸ LINH NGUYỄN THỊ NGỌC MAI LÊ VŨ THU NGÂN Contents COMPANY PROGRAM INTRODUCE SWOT MARKETING STRATEGY IMC MIX BUDGET SALES FORECAST MARKETING COMMUNICA TION MIX COMPANY - PROGRAM INTRODUCE TRẦN LÊ TƯỜNG VY VIETSTAR AIRLINE In 2010, Vietstar Airlines was established and located in Ho Chi Minh City, Vietnam In September 2019, Vietstar Airlines officially launched the brand "Fly VIP by Vietstar Airlines" - the first and only business flight service TRẦN LÊ TƯỜNG VY Air taxi service by small aircraft for customers who need to move quickly 02 03 01 Other services related to the general operation of the specific aviation industry Provide passenger, luggage and cargo transportation services TRẦN LÊ TƯỜNG VY • Ensures to bring customers the best quality service and great experiences in terms of privacy • Speed • Convenience • Most suspicious TRẦN LÊ TƯỜNG VY AIRCRAFT IN SERVICE ORDERS King Air 350 - Embraer Legacy - Embraer ERJ - 135 - Embraer Legacy 650 - Total TRẦN LÊ TƯỜNG VY EMERGENCY FLYING SERVICES BUSINESS RENTAL AIRLINES PRIVATE RENTAL AIRLINES TRẦN LÊ TƯỜNG VY OBJECTIVE INSTRUDUCTION OF THE PROGRAM TRẦN LÊ TƯỜNG VY ADVERTISING AWARENESS TRẦN THỊ HOÀNG ANH ADVERTISING - AWARENESS TRẦN THỊ HOÀNG ANH TRẦN THỊ HOÀNG ANH “FLY VIP” SERVICE • VIP flight back to VN in Covid-19 • Hiring a plane for trader, aviation cuisine types of plane: • Turbo Prop Super King Air 300 • Heavy LEGACY 600 & 650 PR ON YOUTUBE • This channel is popular and easy to keep in touch with customers • Trader not have a habit to use social media much, they prefer Youtube instead • Vietstar should PR on this channel to collect customers’data with rating and reviews; the more subscribers, the more contacts TRẦN THỊ HOÀNG ANH Buzz Marketing • We will hold a launch event at the same time for customers to experience visiting the aircraft for VIP flight service They can visit the pilot's cockpit to the luxury seats, modern and comfortable for passengers, and at the same time will show customers the benefits to use the airline's VIP flight service • After visiting, some of them are Vlogers and they filmed the process then posting on social media to make contact and introduce the brand to more people so that we can increase brand awareness TRẦN THỊ HOÀNG ANH BUDGET – SALES FORECAST MARKETING COMMUNICATION MIX LÊ VŨ THU NGÂN BUDGET Description Category Level ABudget Level BBudget Level CBudget > 300 mil 100-300 mil < 100 mil StoryboardPainting (33 pictures)Script ( ) Post-production LocationAirport - Inside the plane X X Props Production Designer X X Casting Talent Styling LÊ VŨ THU NGÂN Total X X X About 550 million VND Number BUDGET LÊ VŨ THU NGÂN Name COST Unit Total CPC - Google Adwords 5.000.000 20 100.000.000 Website “FLY VIP” 5.000.000 VND 10 50.000.000 Fanpage “FLY VIP “ on Facebook 5.000.000 VND 10 50.000.000 Pr on Magazines, Newspapers 44.600.000 VND 223.000.000 Seeding Service (Youtube, FB) 10.000 VND 10000 100.000.000 TVC Online 550 million VND 550 million TOTAL: 1.073.000 VND SALES FORCAST LÊ VŨ THU NGÂN BUSINESS RESULTS LÊ VŨ THU NGÂN GDP GROWTH IN 2010-2020 LÊ VŨ THU NGÂN SALES FORECAST 2021 August September October November December 1.425 4.987 2.137 2.138 3.563 2022 January February March April May June July 3.206 4.275 2.138 2.565 2.565 2.351 4.275 Unit: billions VNĐ LÊ VŨ THU NGÂN YOUR TEXT HERE MARKETING COMMUNICATION MIX LÊ VŨ THU NGÂN Mission August Script & Storyboard Day - 20 Team Browse script and storyboard Day 21-23 Team Day 24-26 Day 26-27 Day 28-30 Day 31 Team Team Team/ Designer Team Find an actor Capture video Edit video Display video Run TVC( Youtube, Facebook) September Day 1-20 October November TVC Online Day 16-31 Day 18-25 December Accountability Day 1- 14 Team Day 1-14 Team Day 15-31 Team, Vietstar Airlines ,Influencers Advertising“FLY VIP” Service Pr magazines, newspapers Event “Dang cap tam tay” Customers (Vlog-ers) experience and review Day 1-15 Day 1-20 Day 21-30 Day 1-15 Day 1-17 THANK YOU