PowerPoint Presentation RETAILING ENVIROMENT F O R D R A N G E R MEMBERS Trần Thị Hoàng Anh Nguyễn Hoàng Anh Trần Lê Hoàng Anh Nguyễn Thị Ngọc Mai Trần Lê Tường Vy Nguyễn Hồ Thùy Trang Phạm Thị Mỹ Lin[.]
RETAILING ENVIROMENT MEMBERS: FORD RANGER - Trần Thị Hoàng Anh - Nguyễn Hoàng Anh - Trần Lê Hoàng Anh - Nguyễn Thị Ngọc Mai - Trần Lê Tường Vy Giảng viên: Nguyễn Đình Cường - Nguyễn Hồ Thùy Trang - Phạm Thị Mỹ Linh - Dương Hồng Oanh • Direct selling T Y P E They have built 41 branches spread across Vietnam to create more convenient for customer can easily have experience about their products OF RETAILERS • Catalog The customer just registration the catalog, leave information ( name, gender, gmail) and they will received a catalog file pdf come from Ford through their mail By this way, Ford doesn’t need salesperson or showroom PRODUCT DISTRIBUTION CHANNEL POLICY: Based on the characteristics of its products and its business strategy, Ford distributes products in 2channels: Channel 1: Sell directly at Ford car centers in Hanoi and Ho Chi Minh City • Ford grouped the salespeople into: FORD Laser sales group, FORD Escapes and the FORD Ranger and FORD Transit sales groups • Sales staff are recruited by the company, trained in sales, sales, product introduction skills Channel 2: Selling through Agents nationwide dealer network stretching from North to South • Concentrated in cities and provinces • Most dealers are originally reputable units in the mechanical and transport industry • Ford lent these agents an interestfree loan and payment of loans is made by deducting from the MARKET SIZE The first months of the year, Ford Ranger achieved sales of 8,101 units ☛10 best-selling cars FREQUECY Maximum service life : 25 years In the fact: years HH AA BB II TT • 69% fuel economy is more important • 31% more important engine power • 83% want to save money • Ford ranger has a spacious space, creating a comfortable feeling for the occupants, suitable for customers who often have long journeys • Most customers come directly to the showroom for advice and experience before deciding to buy PSYCHOLOGY There are psychological groups of customers when buying a car: • Instant purchase • Think carefully before buying • Price priority • Interested in customer care GEOGRAPHIC Region: Viet Nam Destiny: Urban TARGET TARGET DEMOGRAPHIC PSYCHOGRAPHIC DEMAND Social Class: High class Experience new features Gender: Males Lifestyle: adventureseekers Experience on extreme roads at high speed Income: 40-50 million VND Personality: discover Age: > 35 SEGMENTATION POSITIONING POSITIONING HIGH QUALITY LOW PRICE HIGH PRICE LOW QUALITY COMPETITOR COMPETITOR FRAMWORK FRAMWORK SWOT Analysis Strengths Leading pickup truck and commercial vehicle segment in market share Vietnamese consumer tastes gradually shifted from sedan to SUV, and Ford has advantages in SUV Investing to expand production scale in Hai Duong Perfect after-sales service system Competitive price in the market Weakness Opportunities Not interested in improving product quality, expanding its market, just promoting advertising activities FORD Vietnam still lacks in sales agents, because FORD has not come up with a strategy to attract distributors High quality products, beautiful designs, relatively low price, so they are quickly accepted by customers FORD distributors have higher profits compared to other distributors Threats Customers have many different requirements for products, services, prices, they will buy according to their own needs and preferences The harsh competition of the market Many additional entrants have made FORD products on the decline in the market ADVANTAGE & DISADVANTAGE ISUZURANGER DBT50 MAX FORD TOYOTA MITSUBISHI HILUX TRITON MAZDA NISSAN NAVARA POPS AND PODS POPS AND PODS POPS: Are produced by popular automobile manufacturers in the world Ford Ranger Toyota Hilux Mitsubishi Triton 5.362 x 1.860 x 1.830 5330 x 1855 x 1815 5305 x 1815 x 1795 ISOfix system Toyota Safety Sense technology with features preconllision wraning, lane departure warning, active cruise control Fixed hook system can be folded AUX connection down Mazda BT -50 The options of bridge setting in the twobridge version of Triton Automatic anti-lock 2020, the off-road mode braking system option with terrain options (Gravel - Mud Sand - Rock) Bi-LED Pojector lighting anti-slip traction system control system, Support smart Multi dimensional The ABS brake system reflective halogen ECO mode help run maintains control of headlights, in city the vehicle when integrated braking automatic on/off 4L electronic mode helps moving on off- The EBD brake force road that need large distribution system traction: muddy shortens the Isuzu Dmax 5365x1850x1821 5255x1850x1840 5295x1860x1795 PODS Safety features such as ABS, EBD, ESP balance, support for crossslope and downhill departure, anti-roll control Nissan Navara Part-time 2-wheel drive system with The lowest price modern electronic switchgear 7-speed automatic The driver's seat is transmission, a 6electrically speed manual adjustable in transmission, so the directions, making operating power of the driver always any pickup model is feel most constantly receiving comfortable many Fast cooling air conditioning system and air dust filter mode Electronic stability control (ESC) integrated with tractrion control system (TCS) Hill assist (HDC) and Smart