Định hướng chiến lược kinh doanh cho công ty cổ phần đồ gỗ thad luang đến năm 2015

DAI HOC KINH TE QUOC DAN DAI HOC QUOC GIA LAO VIET NAM f DAI HOC KTQD r> rHONG TIN THW VIEN PHONG LUAN AN -TV LIEU VU QUOC LINH DINH HUONG CHIEN LlfflC KINH DOANH ■ ■ CHO CONG TY CO PHAN DO GO THAO -LUANG DEN NAM 2015 CHUYEN NGHANH: DU LICH VA KHACH SAN LjiNViNTMCSfHfflDOANBViQUIANLt NGU’OI HUONG DAN KHOA HOC: GS.TS PHAM QUANG TRUNG THi- £23L/ Vientiane, 2013 If LOI CAM DOAN Toi xin cam doan day la cong trinh nghien cuu cua rieng toi Cac thong tin va ket qua nghien cuu luan van la toi tur tim hieu, due ket va phan tfch mot each trung thuc, phu hop vdi tinh hinh thuc te Hoc vien Vu Quoc Linh LOI CAM ON Sau th di gian true tiep nghien cun tai lieu, van dung tim hieu danh gid thuc te, va dac biet la su chi bao hudng dan nhiet tu tic cac thay cd Truong Dai hoc Quoc gia Lao va Dai hoc Kinh te Quoc dan Viet Nam, em da hoan duac de tai r Em xin gui lai cam an den Ban lanh dao hai nha trudng, Ban dieu hanh r du an Cao hoc Viet Lao khoa da tao thuan lai cho em suot qua trinh y y hoc tap va nghien cuu Cam on cac thay cd da nhiet tinh giang day hai nam hoc vica qua r \ ** Em xin kinh lai cam an den thay Pham Quang Trung da hudng dan em r hoan Luan van thac sy vdi tat cd tinh than, trach nhiem va long y nhiet nhat Cuoi cung em xin kinh chuc quy Thay Cd sue khoe va dat Xin chan cam an! Tran cam an Vu Quoc Linh MUC LUC • • LCH CAM DOAN LO1 CAM ON DANH MUC CH U VIET TAT DANH MUC HINH VE, SO DO, BANG LOlVIODAU a) Sy can thiet cua de tai b) Muc tieu nghien cuu c) Doi tiryng va pham vi nghien cuu d) Phuong phap nghien cun e) Ket cau cua luan van CI I L ONG 1: CO SO LY LUAN VE CHIEN LUOC VA XAY DUNG CHIEN LUOC KINH DOANH 1.1 Chien luyc kinh doanh va quy trinh chien Iuyc kinh doanh 1.1.1 Chien luge kinh doanh 1.1.2 Quy trinh xay dung chien luge kinh doanh 1.2 Cac mo hinh phan tich va xay dung chien luge kinh doanh 1.2.1 Mo hinh phan tich moi truong chung (PEST) 1.2.2 Mo hinh phan tich moi truong nganh (Five Forces) 10 1.2.3 Mo hinh phan tich moi truong noi bo (Mo hinh nguon luc) 14 1.3 Chien luyc cua mot doanh nghiep .16 1.3.1 Chien luge cap cong ty 16 1.3.2 Chien luge cap kinh doanh (SBU) 19 1.3.3 Chien luge cap chuc nang 20 1.4 Cac mo hinh lua chon chien luge 20 1.4.1 Ma tran cac yeu to ben ngoai (EFE) 20 1.4.2 Ma tran cac yeu to ben (IFE) 21 1.4.3 Ma tran so sanh canh tranh 1.4.4 Ma tran diem manh - diem yeu, co hoi - thach thuc (SWOT) 23 22 CHUONG GIO'I THIEU CHUNG VE CONG TY CO PHAN DO GO THADA r A X A V A LUANG PHAN TICH MOI TRUONG BEN TRONG CUA CONG TY 25 2.1 Qua trinh hinh va phat triencua Thad-Luang 25 2.1.1 Qua trinh hinh 25 2.1.2 nghe kmh doanh 26 2.1.3 Thanh tich dat duoc 26 2.1.4 Ket qua hoat dong kmh doaihi 27 2.1.5 2.2 So to chuc cong ty 28 Phan tich cac nguon hrc cua Thad-Luang 28 2.2.1 Nguon nhan luc 29 2.2.2 Nghien cuu va Phat trien 30 2.2.3 San xuat, ky thuat 30 2.2.4 Tai chinh 32 2.2.5 Marketing 33 2.2.6 Cong tac quan tri 36 2.2.7 He thong thong tin 37 2.3 Nhirng diem manh, diem yeu ca a Tldd-Laagg 38 2.3.1 Diem maidr 38 2.3.2 Diem yeu 39 CHUONG phAn tich moi trUOng kinh doanh bEn ngoai cUa CONG TY CO PHAN DO GO THAD-LUANG 40 3.1 Phan tich moi trro’ng kinh doanh chung cua Thad-Luang 40 3.1.1 Chinh tri 40 3.1.2 Kinh te 41 3.1.3 Xa hoi 43 3.1.4 Cong nghe 44 3.1.5 Tu nhien 45 3.2 Phan tfch moi truung nganh ca a Tadd-Luagg 45 3.2.1 Gioi thieu ve nganh 45 3.2.2 Phan rich cac lire luong canh tranh 46 3.2.2.1 Doi thu canh tranh 46 3.2.2.2 Khach hang 48 3.2.2.3 Cac nha cung cap (nguon cung cap nguyen lieu) 51 3.2.2.4 San pham thay the 52 3.3 Cff hoi va thach thirc cua Thad-Luang 53 3.3.1 Co hoi 53 3.3.2 Thach thuc 53 CIIUONG DINH HUONG CHIEN LUOC KINH DOANH CHO CONG TY CO PHAN DO GO THAD-LUANG DEN NAM 2015 .54 4.1 Sir mang, tarn nhin, triet ly kinh doanh va muc tieu cua Thad-Luang 54 4.1.1 Su mang, tarn nhin va triet ly kinh doanh 54 4.1.1.1 Su mang 54 4.1.1.2 Tam nhin 54 4.1.1.3 Triet ly kinh doanh 54 4.1.2 Muc tieu cua Thad-Luang den nam 2015 54 4.1.2.1 Co so de xac dinh muc tieu 54 4.1.2.2 Muc tieu den nam 2015 57 4.2 Danh gia cac yeu to moi truong cua Thad-Luang 57 4.2.1 Danh gia cac yeu to moi tracing ben ngoai 57 4.2.2 Danh gia cac yeu to moi truong ben 59 4.2.3 Ma tran so sanh canh tranh cua Thad-Luang 60 4.3 Cac lua chon chien luoc cho Thad-Luang den nam 2015 61 4.3.1 Xay dung cac phuong an chien luoc (SWOT) 61 4.3.2 Cac chien luoc duoc lira chon 62 4.3.3 Chien luoc tham nhap thi truong 63 4.3.4 Chien luoc phat trien san pham 65 4.3.5 Chien luoc hoi nhap doc ve phia sau 66 4.4 Cac giai phap thurc hien chien luoc .67 4.4.1 Giai phap tao von 67 4.4.1.1 Muc tieu cua giai phap 67 4.4.1.2 Noi dung cua giai phap 68 4.4.1.3 Bien phap thuc hien 68 4.4.2 Giai phap doi mdi quy trinh cong nghe 69 4.4.2.1 Muc tieu giai phap 69 4.4.2.2 Noi dung giai phap 69 4.4.2.3 Bien phap thuc hien 69 4.4.3 Giai phap tang curing cong tac quan ly chat luong san pham 70 4.4.3.1 Muc tieu cua giai phap 70 4.4.3.2 Noi dung cua giai phap 70 4.4.3.3 Bien phap thuc hien 72 4.4.4 Cac giai phap ve Marketing 73 4.4.4.1 Muc tieu cua giai phap 73 4.4.4.2 Noi dung cua giai phap 73 4.4.4.3 Bien phap thuc hien 74 4.4.5 Giai phap phat trien nguon nhan luc .74 4.4.5.1 Muc tieu cua giai phap 74 4.4.5.2 Noi dung cua giai phap 74 4.4.5.3 Bien phap thuc hien 75 4.4.6 Giai phap cat giam chi phi 75 4.4.6.1 Muc tieu giai phap 75 4.4.6.2 Bien phap thuc hien 75 4.5 Cac giai phap kien nghi thuc hien dinh hudng chien luoc 77 4.5.1 Kien nghi doi vdi Nha nude 77 4.5.2 Kien nghi doi vdi Nganh 78 KETLUAN 79 TAI LIEU THAM KHAO 80 DANH MU C CHC VIET TAT AFTA Khu vuc mau dich tn ASEAN EFE Ma tran danh gia cac yeu to ben ngoai THAD-LUANG Cong ty (26 phan Do go Thad-Liuing CHDCND Cong hoa dan chu nhan dan GDP nri IEF Ma tran danh gia cac yeu to ben LAK Don vi tien te Lao (1 LAK ~ 2.7 VND) 7 I •> r zx zv SWOT r Ma tran cac diem manh, yeu, co hoi va thach thuc TNHH l z\ Tong san pham quoc dan Trach nhiem huu han DANH MUC HINH VE, SO DO BIEU DO Bieu - GDP tu nam 2002-2011 41 SO DO: So 1.1 Quy trinh nghien cuu So 1.2 Quy trinh xay dung chien luoc kinh doanh Sod6 1.3 Mo hinh PEST 10 So 1.4 Mo hinh cua Porter ve luc luong canh tranh 11 So 1.5 Cac noi dung chu yeu can phan tich ve doi thucanh tranh 12 So 2.1 So to chuc cong ty Thad-Luang 28 So 2.2 Quy trinh san xuat san pham go cua Thad-Luang 31 DANH MUC • BANG Bang 2.1 Ket qua hoat dong kinh doanh cua Thad-Luang 2009-2011 27 Bang 3.1: So s anh mot s o d donh nngiep s an xuut, c he b ien 48 Bang 4.1.Mei nan nhrgi gia moi twang nen ogoci auaTdaL-Lnang 58 Bang 4.2.Ma nan nhnh gia moi t^rngnn? noi bo cua Tdad-Lngng 59 Bang 4.3 Ma Tsui no oanh cann nann cua TTad-Ldang 60 Bang 4.4 Ma tran SWOT cua Thad-Luang 61 68 deu can co mot yeu to vo cung quan trong, la nguon von Vi vay, Thady a r \ Luang can phai dua cac giai phap nham bo sung von dau tu Noi 4.4.1.2 dung cua giai phap De giai quyet van de ve von, cong ty co the thuc hien cac giai phap sau: - Tang cudng von dau tu cua co dong Quy ho tro cac nude dang phat trien cua Dan Mach hien dang chiem 40% co phan cua Thad-Luang - Lien doanh, ket hop vdi cac cong ty khac dau tu vao kinh doanh mot linh vuc mdi nhu mat hang may tre la, r \ - Tan dung von vay uu dai cua nha nude cho cac chuong trinh dau tu trung va dai han x r r - Lien doanh, ket hop vdi cac cong ty nude ngoai nham tan dung von, cong nghe va thi trudng ban dia cua cac cong ty - Thad-Luang cd the su dung hinh thuc mua tai chinh doi vdi chuong trinh dau tu may moc, trang thiet bi gia tri cao - Lap ke hoach tai chinh ngan va dai han de chu dong viec dap ung x y r y cac nhu cau ve von dau tu r y - Lap ke hoach su dung quy tap trung, quy dau tu theo hudng uu tien cho cac du an diem Bien 4.4.1.3 phap thuc hien - Ve van de lien doanh, lien ket: Giao cho Phong phat trien kinh doanh ' r rr tham thi trudng, doi tac, lap du an va trinh ban giam doc xem xet neu du an kha thi - Tung phong ban lap ke hoach tai chinh cho phong ban cua minh va Phong Tai chinh - Ke toan cd nhiem vu tong hop de lap ke hoach tai chinh r r y ngan han va dai han cho cong ty de chu dong viec chuan bi nguon von y r r - Phong kinh doanh can tan dung uu the cua cac nha san xuat 69 nudc ky ket hop dong de tao nguon luc tong hup nhu tan dung he thong kho bai cua cac nha may viec du tru hang, thoa thuan thoi gian toan hop ly, r x r x - Ban giam doc cong ty len ke hoach lap quy dau tu va quy tai dau tu cho cac du an diem 4.4.2 Giai phap doimoiquy trinh cong nghe 4.4.2.1 Muc tieugiai phap Doi mai quy trinh cong nghe la dieu kien tat yeu de Thad-Luang tang r r * * nang suat, nang cao chat luong, tao net rieng biet cho san pham, giam chi phi san xuat va gia Day la mot nhung giai phap can thiet de thuc hien cac chien luoc ve tang truong 4.4.2.2 Noi duyg giai phap AT* r fx A A r A -I r • A A 1 A r m A A ** A r J A 1 A r A r • A Nang cap cong nghe che bien tu khau xe go, say go den khau che bien Tu van va khuyen khich cac nha may san xuat cho Thad-Luang dau tu trang thiet bi hien dai nham nang cao nang suat va chat luong san pham - TUng budc hien dai hoa cac khau cua qua trinh san xuat - Nhap khau cac loai may cua xe go, may cha mat, may khoan, may tien tu dong, cho chi tiet san pham dat chinh xac cao - Quy mo san xuat cua cong ty ldn nen nhap khau hoac mua nudc r r ' r cac quy trinh lo say hoi nudc vUa rut ngan thoi gian say vUa dam bao chat luong go say - Dau tu cac loai xe nang, xe day phuc vu cho khau boc hang - Ung dung cong nghe thong tin tien tien vao viec quan ly du lieu, ban hang qua mang, dem lai hieu qua cong viec cao 4.4.2.3 Bien phapthuc hien - Ban giam doc cu chuyen gia cua nha may nghien cuu quy trinh cong nghe san xuat, di tham quan hoc hoi kinh nghiem o cac nha may 70 khac nuoc hoac nude ngoai nhu Trung Quoc, Dai Loan, Thai Lan, Dan Mach va tim each van dung nhung uu diem vao hoat dong san xuat thuc te cua nha may - Ban giam doc cu chuyen gia tham quan cac trien lam ve may moc thiet bi phuc vu cho nganh san xuat va che bien san pham go de cap nhat thong tin, cong nghe mdi - Ban giam doc ket hop vdi phong phat trien kinh doanh va phong tai chinh tinh toan hieu qua mang lai va chi phi dau tu trade quyet dinh nhap khau may moc, day chuyen cong nghe mdi r \ r r r ■> r - Phong ke hoach de xuat vdi Ban giam doc de cu chuyen gia den tu van > r r \ cho nhung nha thau phu yeu kern ve quy trinh san xuat, giup ho ap dung mot each linh hoat vao quy mo hoat dong cua tung nha may - Phong vi tinh cd nhiem vu dieu hanh may chu va quan ly he thong may tinh cua toan cong ty, dam bao du lieu dupe luu tru an toan va su dung hieu qua nhat 4.4.3 Giai phap tang cudng cong tac quan ly chat luong san pham 4.4.3.1 Muc tieu cua giai phap De ton tai va phat trien tinh hinh canh tranh cang quyet liet nhu hien nay, co khang dinh dupe uu diem vupt troi cua minh thi Thad-Luang mdi cd the tri dupe khach hang cu va tim kiem them khach hang mdi r •> t Cong ty Thad-Luang luon khang dinh chat lupng san pham la tieu chi hang ' ' > A •> dau moi hoat dong san xuat kinh doanh cua cong ty, la tien de de cong ty cd the tham nhap nhung thi truong mdi “kho tinh” nhu My, EU Chinh vi vay, tang cudng cong tac quan tri chat lupng la mot nhung giai phap thiet yeu de thuc hien cac chien lupc tang tradng cua cong ty Noi 4.4.3.2 dung cua giai phap 71 y •> r r y x Be dam bao ve van de chat lurong san pham, Thad-Luang can dam bao chat luong d khau quan nhat: r y y Chat luong dau vao cua san pham: nguon nguyen lieu: Nguyen lieu san xuat chu yeu cua Thad-Luang la go cung khai thac tu X X fv X nguon nguyen lieu nuoc bao gom nhieu chung loai: go cam-xe, go xoan dao, go khuynh diep, go Teck, go dau, go Greenheart, go Mora, go Kapur Moi loai go co nhung dac diem rieng va dupe khai thac tu nhieu khu rung d moi tinh khac Vi vay Thad-Luang can phai co chuyen gia linh vuc de kiem tra danh gia chat luong cua tung chung loai 16 go trudc cac nha may dua vao san xuat Co nhu vay mdi phan nao han che tinh r trang su dung go trai phep, khong ro chung loai, lam kern chat luong san pham dau va lam mat long tin d khach hang Kiem tra cac tieu chuan ky thuat trudc phat hanh ban ve san xuat ddng loat: r fy r Khach hang nude ngoai dac biet la khach hang chau Au rat quan tam den cac van de ve ky thuat doi vdi san pham ban ghe chang han nhu: san pham co chiu luc khong, ket cau san pham co an toan cho nguoi su dung khong, kich thudc san pham da hop ly chua, Vi vay phong ky thuat cua Thad-Luang can r r kiem tra tat ca cac tieu chi tren hoac gui san pham mau den cac phong thi nghiem cd uy tin de kiem tra trudc gidi thieu san pham den vdi khach hang Dieu se chung to diem manh cua Thad-Luang luon quan tam den r x r x van de chat luong la hang dau, tao su tin tuong va an tam cua khach hang tien hanh dat hang, dac biet khach hang cua Thad-Luang la cac dai ly ldn r r r Dam bao chat luomg quy trinh che bien: Hien tai Thad-Luang da the hien dupe uu the vupt troi cua minh so vdi cac doi thu canh tranh la Thad-Luang co mot dpi ngu nhan vien kiem tra chat x r r x luong san pham tren day chuyen san xuat bat dau tir khau dua nguyen lieu 72 r r ' x vao Id say cho den khau tao phoi, lam nguoi, lap rap, nhung dau, dong goi va mot to nhan vien hoat dong doc lap tai kiem tra theo nguyen tac AQL tuc la r r r lay xac suat truoc hang xuat di Cac cong ty khac thuong chi co bo phan tai kiem tra truoc xuat hang ma khong co bo phan kiem hang tren day chuyen Nho co doi ngu kiem hang tren day chuyen cong ty se dam bao van trinh san xuat Cong ty se khong che dupe viec tron go tap cua nha may, kiem r r r Dam bao chat luong a khau hoan thien san pham va dong goi: Nhan vien kiem hang phai kiem tra chat luong tung san pham truoc r r r i dong dau dat chat luong va chuyen sang khau dong goi Ddi vdi san pham thao roi, nhan vien kiem hang phai rap thu tung san pham Ban ghe ban theo bo phai chu y den van de mau sac Tat ca cac chi tiet the hien tren bao bi, nhan hieu, phu kien dong goi phai dupe kiem tra ky truoc tien hanh dong goi dua tren thong tin tu bo phan phu trach khach hang chuyen di r •> r r Ben canh chat luong san pham, cong ty phai chu den chat luong giao hang: giao hang dung thoi han, dung so luong, dung dia diem, xuat trinh bo chung tu nhanh chong va chinh xac Bien 4.4.3.3 phap thuc hien r x r - Phong quan ly chat luong phai dat nhung tieu chuan cu the ve chat luong san pham, thong bao den cac nha may tung yeu cau cu the va can cu 73 tren tieu chuan de giam sat qua trinh san xuat d cac nha may r x - Thad-Luang khuyen khich cac nha thau phu dat cac cau khau hieu, bieu x •> x r r ngu nha may de cong nhan co them y thuc ve van de chat luong - Phong quan ly chat luong thuong xuyen to chuc huan luyen cho doi ngu nhan vien kiem hang, truyen dat kien thuc chuyen mon cho cac nhan vien mdi va trao doi kinh nghiem gitra cac nhan vien cu r a r - Khi phat hien su co ve chat luong, ky thuat, d cac nha may, nhan vien kiem hang co nhiem vu bao cao vdi nhom truong hoac cd the xin y kien truong phong, truong phong de xu ly kip thdi khong lam anh huong den chat luong va thdi gian giao hang - Truong phong quan ly chat luong va Ban giam doc phai xu ly nghiem tuc cac hien tuong tieu cue qua trinh kiem hang San pham da kiem tra phai cd dong dau ma so cua nha may va ma so cua nhan vien kiem hang de tien truy cuu trach nhiem xay cd su co 4.4.4 Cac giai phap ve Marketing 4.4.4.1 Muc tieu cua giai phap Thuc hien giai phap ve Marketing nham giup cho cong ty quang ba san •> r pham cua minh tren thi trudng the gidi, dac biet la d cac thi truong muc tieu X r x ' Ben canh do, Thad-Luang can cd ke hoach chu dong dieu tra thi trudng nham thu thap nhung thong tin can thiet ve nhu cau san pham, phan ung cua khach hang doi vdi san pham cua cong ty ve cac mat chat luong, mau ma, gia ca, dich vu hau mai, nham dua nhung chien luoc phat trien lau dai cua san pham va nhung chinh sach kinh doanh hop ly tung giai doan phat trien 4.4.4.2 Noi dung cua giai phap x r i - Luon giu chu tin vdi khach hang ve chat luong san pham, thdi gian giao hang, so luong, gia ca - Da dang hoa san pham nham thu hut khach hang den vdi nhung loi ich 74 ma san pham dem lai cho khach hang, qua lam tang thi phan cua cong ty - Ma rong thi truong muc tieu sang Trung quoc, Nhat ban va cac nude EU y - Do luong va du bao nhu cau cho tung thi trudng, dac biet la nhung khach hang ldn cua cong ty 4.4.43 Bien phap thuc hien r - Ban giam doc cu nhan vien cua Phong phu trach ban hang tham gia cac hoi cho trien lam va hoi cho thuong mai linh vuc de tim kiem doi tac mua true tiep, gia ban cao hon dong thdi thu thap thong tin phan hoi tu y r khach hang nham cai tien hoat dong kinh doanh cua minh, cang dap ung yeu cau cua khach hang d muc cao hon - Phong Phat trien kinh doanh dai dien cong ty tham gia cac cuoc hoi thao Phong thuong mai Lao to chuc de tim kiem co hoi giao thuong - Phong Tiep thi cd nhiem vu phat trien cac hoat dong Marketing tren y •> ' Internet bang each gidi thieu ten tuoi va gia tri cua cong ty, dong thdi tim cac doi tac nude va nude ngoai - Hang nam, Phong Nghien cuu va Phat trien san pham cd nhiem vu nghien cuu, phat trien mat hang mdi, da dang hoa san pham ve chung loai, quy each, bao bi dong goi - Mdi nam, Phong phu trach khach hang ket hop vdi cac dai ly de du bao nhu cau cho nhung khach hang ldn de nha may chuan bi cac nguon lire san xuat 4.4.5 Giai phap phat trien nguon nhan lire Muc 4.4.5.1 tieu cua giai phap De thuc hien dupe cac chien luqc de d tren, viec chuan bi nguon nhan luc la vd cung quan Muon thuc thi chien luoc, doi hoi phai cd nhung y •> quan ly gidi, nhung chuyen gia cd kinh nghiem giu vai tro dieu khien Ben r canh do, cong ty phai chu den doi ngu lao dong, dac biet la lao dong cd tay nghe cao Ndi 4.4.5.2 dung cua giai phap 75 a r a - Boi duong va chu dau tu nhan su cho cac bo phan chu chot nhu: Cong tac nghien cuu thi truong; Cong tac phat trien kinh doanh; Cong tac nghien cuu phat trien san pham; Cong tac ke hoach; Cong tac quan ly chat luong - Xay dung moi truong lam viec thong thoang, lanh manh de phat huy tinh than lam chu va sang kien cua moi ca nhan, doi, nhom, - Thu hut can bo gidi va thuc hien che dai ngo thoa dang - Xu ly nghiem tuc cac hanh vi vi pham noi quy cua cong ty de tranh cac r r hien tuong tieu cuc, nhat la khau quan ly chat luong 4.4.5.3 Bien phap thuc hien Ban giam ddc giao cho phong nhan su thuc hien cac nhiem vu sau: - Thuong xuyen to chuc cac khoa dao tao, huan luyen cho can bo nhan vien + Doi voi lao dong truc tiep: Su dung phuong phap dao tao tai cho, boi duong ky nang, ky xao tu cong nhan co tay nghe cao r ' r r ' , + Doi voi lao dong gian tiep: Lua chon bo tri mot so can bo chu chot gui di hoc cac chuong trinh bOi duong ky nang chuyen mon nuoc va nuoc ngoai nham chuan bi cho nhung vi tri tuong lai theo dinh huong phat trien nhan su - Tuyen dung cac vi tri quan thong qua cac cong ty gioi thieu viec lam co uy tin de chon duoc cac ung vien tiem nang - Co chinh sach dai ngo tot voi cong nhan de dam bao luc luong lao •> dong luon luon on dinh 4.4.6 Giai ppap cctgiam chi phi 4.4.6.1.Muc tieu giai phap r O') - Cat giam chi phi giup Thad-Luang giam duoc gia san pham de co the canh tranh ve gia voi cac san pham cua doi thu canh tranh khac va ngoai nuoc Bien 4.4.6.2 phap thuc hien 76 Ddi vai bo phan san xuat: - Theo doi, quan ly ty le hao hut nguyen vat lieu, dua cac dinh muc cho tung san pham _ ■' A - Kiem tra chat che gia ca dau vao r - Tra luong cong nhan theo san pham de bao dam nang suat va hieu qua •>9 - Giao cho nha may tu quan ly thu chi va dua muc tieu doanh so, loi nhuan cho tung nha may Ddi vai bo phan kinh doanh: - Nen co chinh sach tuyen dung va dao tao nhan vien nude de giam chi phi quan ly - Tung phong ban phai dua ke hoach chi phi cho tung nam, cuoi nam tong ket chi phi - Dua cac chinh sach quan ly chi phi cu the nhu: Di cong tac; dien thoai; van phong pham, - Xay dung co cau to chuc gon nhe nhung hieu qua de giam chi phi luong < a Ddi vdi cac nha thau phu cua Thad-Luang: , r - Tu van ve each quan ly nguyen vat lieu a - Cd gang toan cho cac nha may thdi gian nhanh nhat cd the sau xuat hang de giam chi phi vay von r - Gidi thieu cho cac nha may ve cong nghe mdi de giam chi phi san xuat a va chi phi nhan cong 77 4.5 Cac giai phap kien nghi thuc hien dinh huong chien luoc 4.5.1 Kien nghi doi vdi Nha nude - Tao lap moi truong quoc te thuan loi hon nua cho doanh nghiep va hang hoa cua Lao Chu dong hoi nhap, tham gia dam phan, ky ket cac hiep dinh thuong mai song phuong va da phuong, qua tan dung duoc loi the cua tu hoa thuong mai, han che duoc cac rao can thue quan va phi thue r r •> quan doi voi hang hoa xuat khau vao cac thi trudng - Hoan thien he thong phap luat ve thuong mai Tiep tuc soat, sua doi bo sung kip thdi cac chinh sach, thu tuc hanh chinh thao go nhung vudng r r r \ thiet cho cac doanh nghiep viec tim kiem thi trudng, day manh xuat khau cac san pham go A A - Nha nude can co chinh sach phat trien khoa hoc cong nghe nhu: Dau tu cho nghien curu phat trien khoa hoc cong nghe, dac biet la cong nghe thong tin va vien thong; thiet lap thi trudng khoa hoc cong nghe r r - Nha nude thiet lap he thong thong tin kip thdi, chuan xac, ho tro cho r , r Hiep hoi che bien go xay dung Website va lap ban thong tin phuc vu cho Website nay, tien den viec mua ban, trao doi tren mang r - Nha nude phoi hop vdi Hiep hoi de hinh cac trudng dao tao lao dong cho nganh go, tao lao dong cd tay nghe dap ung nhu cau cang cao cua doi tac r r r - Nen lap cac khu cong nghiep san xuat, che bien, hoac dinh hudng tap trung de de dang ho tro cho nhau, tan dung nguyen lieu, khuyen khich cac nganh cong nghiep phu tro cung xay dung tap trung de tao the manh tong hop gop phan giam gia san pham, tang sue canh tranh cua san pham tren thi trudng xuat khau 78 - Quy ho trp dau tu phat trien nen linh dong ap dung quy che, tranh cung nhac, may moc boi moi nganh nghe co nhung dac thu rieng - Nha nuoc co chinh sach khuyen khich cac phan kinh te dau tu rung, chi dao lua chon cac cor cau cay rung phu hop vdi dieu kien cua tung vung, dam bao tieu chuan nguyen lieu cho che bien, san xuat san pham go 4.5.2 Kien nghi doi vdi Nganh - Hiep hoi che bien go Lao nen thiet lap he thong quan ly thong tin mot each khoa hoc va toan dien He thong thong tin bao gom nhung phan hoi tir moi trudng san xuat, che bien, xuat khau san pham; thi trudng the gidi va x x r nhung dac tinh cua tung thi trudng ve nhu cau, tieu chuan chat luong, xu hudng tieu dung san pham cua nganh, - Hiep hoi can giup cac doanh nghiep san xuat che bien go gidi thieu dupe san pham cua minh rong rai cac thi trudng, dang ky nhan hieu hang hoa cua minh tren thi trudng xuat khau X w - Thanh lap trudng dao tao can bo quan ly va cong nhan nghe go de cung cap cho cac doanh nghiep nham on dinh nguon lao dong ky thuat nang cao sue canh tranh - To chuc cac budi hoi thao, cac hoi cho trien lam san pham va cong nghe may moc nganh go nham tao co hoi cho cac doanh nghiep giao thuong, hoc hoi kinh nghiem Hiep hoi nen ket hop vdi Bo cong thuong danh gia hien trang, dinh hudng va tap hop nhu cau doi moi thiet bi, cong nghe che bien va san xuat san pham go; tren co sd cd chinh sach ho trp va chi dao viec nghien cuu che tao nudc va nhap khau phu hop; tang cuong hop tac giua nganh co r r r x vdi nganh che bien san xuat san pham go 79 KET LUAN Trong giai doan Cong nghiep hoa - Hien dai hoa va hoi nhap kinh te quoc te nhu hien nay, doanh nghiep muon ton tai va phat trien phai biet hoach dinh chien luoc cho hoat dong kinh doanh cua minh nhung nam toi e r r y •> r Xay dung duoc chien luoc chi la moi bat dau De dam bao chien luoc cong, cac nha quan tri can phoi hop nhieu bien phap phoi hop dong bo, ket hop voi viec kiem tra, dieu chinh can thiet cho phu hop voi nhung bien doi cua moi trudng canh tranh cang quyet liet Cong ty cd phan Do go Thad-Luang noi rieng, nganh san xuat, che bien va xuat khau san pham go noi chung cung nam quy luat Tu co so ly luan va van dung tong hop cac phuong phap nghien cuu thuc tien, luan van da trinh bay nhung van de sau: - He thong hoa nhung co so ly luan cua hoat dong xay dung chien luoc kinh doanh - Tim hieu ve tinh hinh hoat dong kinh doanh cua Cong ty cd phan Do go Thad-Luang - Phan tich moi trudng ben trong, ben ngoai cua Thad-Luang: diem manh, diem yeu, co hoi, thach thuc - De xuat dinh huong chien luoc kinh doanh cho cong ty den nam 2015 va giai phap thuc hien bao gom: Chien luoc tham nhap thi trudng, chien luoc phat trien san pham va chien luoc hoi nhap doc ve phia sau Voi noi dung tren, tac gia hi vong da dong gop duoc cac y tuong co ich cho su phat trien cua cong ty Thad-Luang noi rieng va nganh nghe che bien < •» t ~ y r xuat khau san pham go noi chung Tac gia tin rang cac giai phap tren neu duoc ap dung mot cach dong bo, hieu qua thi Cong ty cd phan Do go Thad- Luang se cong viec cung co va tang cudng vi the canh tranh cua minh linh vuc san xuat, che bien va xuat khau san pham go 80 TAI LIEU • THAM KHAO Fred R.David (2003), Khai luan ve quan tri chien luoc, NXB Thong ke, Thanh Pho Ho Chi Minh Micheal E.Porter (2009), Loi the canh tranh, NXB Tre, TP Ho Chi Minh Vu Thanh Hung, Nguyen Van Thang (2005), Giao trinh quan tri chien luoc, NXB Giao duc, Ha noi Nghi dinh thu Hoi nhap Nganh go ASEAN tai Thu Vieng Chan, 29/11/2004 Cac trang web: vietlaobaci.com/vi Hoi Doanh nghiep Viet Nam tai Lao: Bo Nong - Lam nghiep CHDCND Lao: maf.gov.la Vien nghien cuu Nong - Lam quoc gia Lao: Cuc thong ke Lao: Ngan hang Quoc gia Lao: bol.gov.la r dof.maf.gov.la nsc.gov.la 10 Bo Cong - Thuong Lao: moic.gov.la 11 Thuong vu Viet nam tai Lao: ttnn.com.vn 12 Tong quan kinh te Lao: worldbank.org/en/country/lao/overview 13 Phdng Cong nghiep va Thuong mai quoc gia Lao: laocci.com 81 PHU• LUC • 01 BANG HUdNG DAN THU THAP THONG TIN THONG QUA HOAT DONG PHONG VAN SAU -_ r r r Muc dich: Hoat dong phong van sau duoc tien hanh voi cac doi tuong la r r \ can bo quan ly cap cao, cap trung va nhan vien nham thu thap nhung thong tin r r r lien quan den dinh huong, qua trinh hoat dong san xuat kinh doanh cua Cong ty Co phan Do go Thad-Luang Bang cau hoi huong dan phong van: r t r Xin Ong (Ba) cho biet muc tieu, dinh huong phat trien Cong ty den nam 2015? Anh (Chi) co the danh gia khai quat ve chat luong hoat dong R&D cua doi ngu nhan vien phong R&D hien tai cua Cong ty? Anh (Chi) co the danh gia khai quat ve cof cau nhan su hien tai cua Cong ty? 82 Anh (Chi) co the danh gia khai quat ve cac hoat dong Marketing hien tai cua Cong ty? Anh (Chi) co the danh gia khai quat ve cac hoat dong Marketing hien tai cua Cong ty? Anh (Chi) co the mo ta khai quat ve quy trinh san xuat tai Cong ty?