THÔNG TIN TÀI LIỆU
MUC LUC • • DANH MUC CHU VIET TAT DANH MUC BANG BIEU, HINH VE, BIEU DO TOM TAT LUAN VAN PHAN 1: MO DAU 1 TINH CAP THIET CUA DE TAI MUC DICH NGHIEN CUU 3 DOI TUONG VA PHAM VI NGHIEN CUB PHUONG PHAP NGHIEN Cl?U KET CAU LUAN VAN PHAN 2: NOI DUNG CHUONG 1: CO SO LY LUAN VE THU HUT KHACH CUA CONG TY 11 HANH 11 KHACH DU LICH 1.2 PHAN LOAI KHACH CUA CONG TY LU HANH 1.1.1 Can co vao muc dich chuyen di 1.1.2 Can co vao hinh thoc tO choc chuyen di 1.1 Can co vao phuong tien ma khach su dung 1.1 Can co vao dai thoi gian di du lich 1.15 Can co vao kha nang toan 1.1 Can co vao 17 co Can 2.8 Can co tuoi vao nghe nghiep vao pham vi lanh tho ; 1.3 CUTTING TRINH DU LICH - SAN PlbWI CHITN CUA CONG TY LLU HANH 3.1 Dinh nghia chuong trinh du lich Dac diem cua chuong trinh du lich 3 Phan loai chuong trinh du lich 11 1.4 CAC CHI TIEU NGHIEN cU’U NGUON KHACH 13 1.5 CAC GIAI DOAN PHAT TRIEN CUA TIEU DUNG DU LICH ' 15 1.6 CAC YEU TO ANH HUONG DEN HOAT DONG THU HUT KHACH CUA CONG TY LU’ HANH 17 1.6.1 Yeu to khach quan(Nhan to ben ngoai cong ty lu hanh 17 r r r 1.6.2 Yeu to chu quan(Nhan to ben cong ty lu hanh 21 CHUONG 2: THLC TRANG HOAT DONG THU HUT KHACH HA NOI DI DU LICH THAI LAN CUA CONG TY VIETRANTOUR 26 2.1 KHAI QU AT VE CONG TY DU LICH VIETRANTOUR 26 2.1.1 Lich su hinh va phat trien cua cong ty 26 2.1 Bo may to chuc cua cong ty 27 2.2 DIEU KIEN KINH DOANH CUA CONG TY 30 2.2.1 Co so vat chat 330 2.2.2 Nguon nhan luc cua cong ty 31 2.2.3 Von va nguon von 33 2.3 THU’C TPANG HOAT DONG THU UTT KHACH HA NOI DI DU LICH THAI LAN CUA CONG TY 33 2.3.1 Ket qua kinh doanh chung cua cong ty 333 2.3.2 Cac yeu to anh huong den hoat dong thu hut khach Ha Noi di du lich Thai Lan cua cong ty du lich Vietrantour 40 r 2.3.3 Ket qua kinh doanh cho nguoi Ha Noi di du lich Thai Lan cua cong ty Vietrantour 45 CHUONG 3: SAN PHAM DU LICH THAI LAN VA XU HUONG DI DU LICH THAI LAN CUA NGUOI HA NO • • I 49 3.1 KHAI QUAT CHUNG VE SAN PHAM DU LICH THAI LAN 49 3.1.1 Khai quat chung ve dat nuoc Thai Lan 49 3.1 San pham du lich Thai Lan 52 3.2 KET QUA NGHIEN cuu KHACH HA NOI DI DU LICH THAI LAN 58 2.1 Khai quat ve kinh te - xa hoi cua Ha Noi 55 3.2.2 Noi dung nghien cuu 60 3.3 XU mUONG HI DU LICH THAI LAN CUA NGU’Ol IHAnOI 63 3.3.1 Ve muc dich, dong co chinh cua chuyen di 64 3.3 Veu cau chat luong dich vu 66 3 Thdi gian va thoi diem di du lich 65 3.3.4 Chi phi di du lich 69 3.4 MOT SO NHAN XET KHA NANG TIHJ HUT KHACH HA NOI E>I DU LJCH THAI LAN CUA CONG TV 60 ve chat luong chuong trinh du lich 71 3.4.2 ve hieu qua cua hoat dong xuc tien, quang cao 74 3.4.3 ve chinh sach gia ca 74 3 ve he thong kenh phan phoi cua cong ty '75 3.5 ve nguon nhan luc cong ty 75 CHUONG 4: PHUONG HUONG VA GIAI PHAP CHU VTU NHAM THU HTT KHACH HA NOI DI DU LICH THAI LAN CUA CONG TV VIETRANTOUR 79 4.1 PHUONG HUONG VA MUC TIEU PHAT TRIEN CUA CONG TY 79 4.1.1 Phuong hudng 79 1.2 Muc tieu kinh doanh 81 4.2 CAC GIAI PHAP NNHXM THU HUT PKHCCH HA NOI HI DU I.ICC I THAI LAN CUA CONG TY 82 4.2.1 Cac giai phap ve san pham 82 4.2 Cac giai phap ve gia 86 4.2.3 Giai phap ve phan phoi 88 > r y 4.2.4 Giai phap ve xuc tien(truyen thong marketing) 89 4.2.5 Giai phap ve nhan su 92 4.3CCC KIENNGHJ 44 4.3.1 Doi voi tong cuc Du Lich, Tong cuc Thong Ke 94 4.3 Doi voi UBND 94 4.3.3 Doi voi So du lich Ha Noi 95 PHAN 3: KET LUAN 97 TAI LIEU • THAM KHAO 99 PHU• LUC • DANH MUC • CIUJ VIET TAT VIETRANTOUR: Cong ty du lich va The thao Viet Nam r MICE : Meeting, incentive, convention, exhibition(Hoi hop, khuyen thuong, hoi nghi, trien lam) HDV : Huong dan vien du lich BATH : Don vi tien te Thai Lan USD : Don vi tien te My GDP : Gross Domestic Product(Tong san pham quoc noi) ASEAN : Association of Southeast Asian Nations(Cong dong cac nuoc Dong ■> r A Nam A) A EU : European Union (Lien Minh Chau Au) WTO : World Trade Organization(To chuc thuong mai thegioi) UBND : Uy ban nhan dan DANH MUC BANG BIEU, HINH VE, BIEU DO r Bang 2.1: Co cau nhan su cua cong ty nam 2007 Bang 2.2: Chi tieu ve khach du lich cua cong ty Bang 2.3: Ket qua kinh doanh cua cong ty nam 2005-2007 Bang 2.4: Ket qua kinh doanh dua nguoi Ha Noi di du lich Thai Lan Bang 3.1: Ket qua dieu tra y kien khach hang Bang 3.2: Muc dich, dong co, di du lich Thai Lan cua nguoi Ha Noi Bang 3.3: Co cau khach theo tudi Bieu 2.1: Co cau doanh thu, chi phi va lqi nhuan cua cong ty Bieu 2.2: Ty le lqi nhuan hoat dong kinh doanh cua cong ty Bieu 2.3: Lqi nhuan rong tu thi trudng HN va cac thi truong khac Bieu 3.1: Co cau chi tieu di du lich Thai Lan cua nguoi Ha Noi Hinh 3.1: Mot so hinh anh ve tai nguyen du lich Thai Lan TR JONG DAI KINH TE QUOC DAN ■ HOC ■ -£0H» 0(368 PHAM THI HAT YEN CAC GIAI PHAP CHU YEU NHAM THU HUT KHACH HA NOI DI DU LICH THAI LAN CUA CONG TY DU LICH VA THE THAO VIET NAM (VIETRANTOUR) Chuyen nganh: Quan tri kinh doanh Du lich va Khach san TOM TAT LUAn VAN THAC SY • HA NOI, NAM 2008 • i TOM TAT LUAN VAN i TEN DE TAI r x “Cac giai phap chu yeu nham thu hut khach Ha Noi di du lich Thai Lan cua cong ty Du Lich va The Thao Viet Nam (Vietrantour)” SU* CAN THIET CUA NGHIEN CCu DE TAI r x x n Trong dieu kien nen kinh te hien cang phat trien, du lich da trd mon an tinh than khong the thieu duoc ddi song cua ngudi dan X Tinh tren ca nudc noi chung va Ha Noi noi rieng nhu cau di du lich da bung no nhung nam gan day Nhieu ngudi dan Ha Noi da coi viec di du lich la mot nhu cau thiet yeu Trong nhung nam gan day, ngudi dan khong nhung chi thich di du lich noi dia ma co xu hudng di du lich cac nudc khu vuc va The gidi r r Hien nay, tren tren ca nudc da co tren 400 cong ty lu hanh quoc te, r khoang hon 10.000 cong ty lu hanh noi dia Su xuat hien cua cac cong ty r da lam cho thi trudng du lich trd nen soi dong hon bao gid het bdi tinh canh < tranh khoc liet giua cac cong ty lu hanh Tuy nhien cung vdi su phat trien cua nganh noi chung va cua cac cong ty du lich noi rieng chua tuong xung vdi tiem nang von co Cac cong ty nho be, chua chuyen nghiep, chua co r nr nhung giai phap toi uu cho su phat trien Vi the, du lich chua thuc su la nganh kinh te mui nhon cua dat nudc De co the khai quat duoc nhung diem manh, yeu, co hoi, thach thuc doi vdi cac cong ty du lich noi chung va Vietrantour noi rieng, hoc vien da lua r x x chon de tai: “Cac giai phap chu yeu nham thu hut khach Ha Noi di du lich Thai Lan cua cong ty Du lich va The thao Viet Nam(Vietrantour) ” r a r , MUC DICH NGHIEN CUU Muc dich: Tim cac giai phap de thu hut khach Ha Noi di du lich Thai Lan cua cong ty du lich Vietrantour Nhiem vu: r a a Ve ly luan: Nghien cuu va he thong lai co so ly luan ve thu hut khach du lich cua cong ty lu hanh Ve thuc tien: Phan tich thuc trang thu hut khach Ha Noi di du lich Thai Lan va tim giai phap dong bo nham nang cao hieu qua thu hut khach cua Vietrantour DOI TUONG VA PHAM VI NGHIEN CUU • • - Doi tupng nghien cuu: Hoat dong thu hut khach Ha Noi di du lich nuoc ngoai(outbound) cua doanh nghiep - Pham vi nghien cuu: + Khong gian: nghien cuu hoat dong thu hut khach Ha Noi di du lich Thai Lan cua Vietrantour + Thoi gian: Giai doan 2005 - 2007 va giai phap den 2015 PHUONG PHAP NGHIEN CUU - Phuong phap luan - Phuong phap thu thap va xu ly thong tin so cap - Phuong phap thu thap va xu ly thong tin thu cap - Phuong phap phan tich - Phuong phap thong ke so lieu r r X K - r w KET CAU LUAN VAN Ngoai phan mo dau, ket luan, doanh muc tai lieu tham khao, luan van dupc chia lam chuong: Chuong 1: Co so ly luan ve thu hut khach cua cong ty lu hanh Chuong 2: Thuc trang hoat dong thu hut khach Ha Noi di du lich Thai Lan cua cong ty Vietrantour 91 - Quang cao va ban chuong trinh du lich tren chuong trinh cua VTV3 nhu: “ Hay chon gia dung” - Tai tro cho cac chuong trinh “Show game” cua dai truyen hinh cung la mot phuong phap quang cao rat hieu qua sau hinh anh cua minh vdi khach A - Ngoai cung co the thong qua viec truyen mieng Cong ty dang co mot doi tuong khach hang quen thuoc, thong qua nhung khach hang ' cd the gidi thieu, quang cao ve cong ty cho nhung ngudi than va ban be Day la mot nhung xu hudng marketing hieu qua ma it tdn kem thdi hien dai r r - Hoat dong quang cao phai dupe tien hanh mot each khoa hoc, co ke hoach, dung thdi diem khong tran lan gay lang phi - Neu nhu chi phi cho phep, cong ty co the thue nhung chuyen gia > r r chuyen nghiep va cd kinh nghiem ve quang cao cua nudc ngoai de thiet ke r nhung chuong trinh quang cao phu hop, doc dao va an tuong r r \ r Khuyen mai: Cong ty can quan tam hon nua den hoat dong khuyen mai cho khach hang - Cd the dua nhieu hinh thuc khuyen mai khac tao sir thich thu o r r va hieu ky cua khach hang Vi du cd the dua cac the VIP cho doi tuong khach hang than thuoc, giam gia cho nhung doan khach nhieu ngudi, giam gia cho tre em, du lich trai mua, tang qua ket thuc chuyen di, va dua cac giai thuong se cd the cd dupe di du lich Vi du dua mot chuong r r r trinh khuyen mai: “Ban se so huu mot chiec xe may tri gia 20 trieu neu ban la khach hang thu 20 mua chuong trinh: Ha Noi - BangkokPhuket - Cac dich vu cham soc khach hang sau ban hang cung la mot hoat dong can thiet Vi du cong ty co the thong qua cac thong tin ca nhan cua 92 khach hang dang ky di du lich ma gui thu cam cm vi da tham gia chucmg trinh, gui cac buu thiep, loi chuc mung nhan dip nhung le tet, dip sinh nhat hoac qua co the gui nhung chuong trinh moi cua cong ty de khach hang tham khao hoac co the hoi y kien khach hang thong qua cac phieu hoi, bang hoi Ban hang cd nhan: Mot doi tuong rat quan co the tang kha nang thu hut cua cong ty, co the tang hieu qua xuctien quang cao cua cong ty la chinh doi ngu nhan vien cong ty Ho la nhung nguoi true • r • r r • tiep tiep xuc vdi khach hang nen se la nguoi thuyet phuc ho mua hang nhanh va hieu qua nhat Ho co the gidi thieu cac chuong trinh, dich vu cua cong ty cho nhung ban be, nguoi than cua ho 4.2.4 Giai phap ve nhan su1 Con nguoi la tong hda cua cac moi quan he xa hoi va la mot nguon luc r r quan doi vdi bat ky mot doanh nghiep hay don vi nao Va kinh doanh lu hanh cung khong phai la mot ngoai le Con nguoi dupe coi la r r x mot yeu to hang dau viec tri va nang cao hieu qua kinh doanh cua doanh nghiep Do dac thu cua san pham du lich la mang tinh vd hinh, khong nhin r t thay, so, md dupe ma chi cd the cam nhan Do do, de cd the danh gia dupe chat luong cua san pham chi cd the thong qua nguoi \ •> Vi vay, muc tieu phat trien hon nua nguon nhan cua cua cong ty cung r chinh la nhung giai phap lam nang cao chat luong chuong trinh du lich va tu lam tang kha nang thu hut khach cua doanh nghiep Nhu da nghien cuu d chuong 2, nguon nhan luc cua cong ty chu yeu la nhung nguoi tre va nang dong, dupe dao tao dung chuyen nganh du lich va ngoai ngu So nguoi cd trinh dai hoc chiem ty le cao Tuy nhien van cd nhung yeu diem nguon nhan luc cua cong ty Do la dpi ngu nhan vien tre, day nhiet huyet nhung thieu kinh nghiem, do 93 non not viec xu- ly cang tinh huong phat sinh, ddi ngu nhan vien cua y cong ty chua dupc chuyen mon hoa mot each ro rang, nhieu ngudi kiem nhiem dan den hoat dong khong hieu qua Dac biet la doi ngu hudng dan vien thieu, nhieu hudng dan vien thong thao ngoai ngu thi khong cd chuyen mon ve du lich hay chua nam ro ve van hoa, dat nudc va ngudi Thai Lan dieu da lam cho khong it khach khong hai long Vi the, trudc het cong ty can phai nd luc dao tao, dao tao lai doi ngu y y nhan vien cua minh bang each danh kinh phi cho dao tao ngudn nhan luc r # y nhieu hon, cd nhung chuong trinh dao tao chuyen nghiep, va nhung doi tupng dupc tao tao ro rang Cong ty cd the: y y - Md cac khoa dao tao ve chuyen mon cho nhan vien bang each mdi y y cac giao su, chuyen gia ve du lich ve giang day - Cd chuong trinh dao tao cu the co tung doi tupng: Ha noi la thi trudng quan va tiem nang nen cd the danh rieng bo phan chuyen trach ve thi trudng nay, hudng dan vien cd the tuyen nhung nhan vien gidi r y ngoai ngu sau cd nhung khoa hoc ngan ve du lich y , y - Tao dieu kien bang each ho trp mot phan chi phi cho nhan vien cd nhu cau hoc cao hon: ngoai ngu, van bang - Cd che thudng phat nghiem minh Co su khuyen khich vdi can bo nhan vien la viec hieu qua mang lai lpi ich cho cong ty Nen xay dung cac chinh sach thudng - phat ro rang y • y - Cd chinh sach tien luong hop ly, cong bang, phu hop vdi tung vi tri, trach nhiem doi vdi cong viec Nang cao tinh bao mat cau luong giua r r r cac nhan vien de khong gay su ky, mat doan ket 7 r - Thudng xuyen to chuc cac hoat dong vui choi de khuyen khich tinh than lam viec cua nhan vien, tao su gan ket cua nhan vien vdi cong ty 94 r r r - Lanh dao phai thuong xuyen quan tam den doi song vat chat cung nhu tinh than cua nhan vien de tao su thong cam giua nguoi lanh dao va nguoi lao dong - Biet cach sap xep cong viec dung nguoi, dung kha nang co nhu vay hieu qua lam viec moi cao Luon coi nguoi la yeu to trung tam, ap dung cac bien phap quan ly nhan su mot cach khoa hoc - Tao moi truong on dinh cho nhan vien de tang su gan bo vOi cong ty, khong gay su xao tron ve nhan su 4.3 CAC KIEN NGHI 4.3.1 Tong cuc Du Lich, tong cuc Thong Ke Phoi hop giua tong cuc Du Lich, tong cuc Thong Ke, Hai Quan co bien phap thong ke mot cach chinh xac luong khach Viet Nam di du lich nuOc ngoai - Thong ke theo muc dich chuyen di, theo tuoi, theo thoi gian, theo giOi tinh - Thong ke theo tung thi truong Viec thong ke co y nghia rat lOn doi vOi hoat dong kinh doanh du lich: Thu nhat, de can bang can can toan giua nhap khau va xuat khau du lich tu co cac chinh sach hop ly cho phat trien du lich # r # Thu hai, co the dinh huOng duoc thi truong khach, noi den du lich, cac thi truong diem cho cac doanh nghiep lu hanh 4.3.2 Uy ban nhan dan Ha Noi Chu dao tao doi ngu huOng dan du lich co trinh do, nang luc va pham chat dan dau doan khach nuOc ngoai 95 Nang cao hieu qua quan ly ve du lich bang each: Nghiem chinh xu ly nhung truong hop lam trai quy dinh cua nganh, chi cho phep nhung don vi du dieu kien va uy tin duoc phep kinh doanh UBND chi dao phoi hop chat che giua so du lich Ha Noi va co quan quan ly du lich Bangkok, thuc hien ky ket cac van ban hop tac giua Ha Noi va Bangkok Chi dao phoi hop chat che va dong bo cac nganh co lien quan den den du lich de tao nen nganh du lich chuyen nghiep 4.3.3 Doi voi so1 du Iich Xay dung mot tieu chuan nhat dinh cho cac doanh nghiep kinh doanh \ r lu hanh(hang rao gia nhap nganh): Tieu chuan ve von, nhan luc, van phong, nghia vu va trach nhiem vdi Nha nuoc, vdi moi truong de tranh truong hop co doanh nghiep hoat dong khong du tieu chuan gay anh hudng xau den hinh anh du lich Chi dao hiep hoi du lich Ha Noixay dung tieu chuan chat luong cho san pham du lich 96 r Tom tat chuong Dua tren nhung nghien cuu hoat dong kinh doanh thuc tien cua cong ty Vietrantour cung nhu tinh hinh kinh doanh du lich chung cua toan nganh du lich Viet Nam ta nhan thay nhung diem manh, yeu, nhung co hoi thach thuc cua doanh nghiep noi rieng cung nhu cua nudc nha noi chung thdi gian tdi Chinh vi vay, chuong tac gia da tap trung vao cac noi dung sau: Phan tich va dua phuong hudng, chien luoc va nhung muc tieu cu the cua cong ty giai doan 2010-2015 Dua nhung giai phap dong bo, tdi uu, cd tinh kha thi nham tang cudng kha nang thu hut khach cua doanh nghiep r r Dua cac kien nghi vdi cac co quan chuc nang, cac cap, nganh cd tham quyen Tac gia cung y thuc duoc rang su phat trien cua doanh nghiep gan lien vdi su phat trien cua toan nganh Do do, nhung giai phap dua can phai r r co thdi gian, cd su ket hop hai hoa giua doanh nghiep vdi tat ca nhung phan tham gia vao hoat dong du lich thi nd mdi thuc sir co hieu qua va co tinh kha thi cao 97 PHAN 3: KET LUAN Du lich Viet Nam da co budc phat trien nhanh chong nhung nam qua va co the noi da dat muc tang truong tot nhat khu vuc Du lich r a r dang dan tro nganh kinh te mui nhon cua dat nudc A Viec Viet Nam gia nhap WTO da mang lai nhieu thuan loi cho du lich Viet Nam, nhien ben canh cung xuat hien khong it kho khan dac biet la su canh tranh hoat dong du lich noi dia va inbound Chinh vi vay ma hoat dong du lich outbound dang la mot co hoi tot de cac doanh nghiep nudc khai thac Hoat dong dua nguoi Viet Nam di du lich nudc ngoai nhung nam gan day cang dien rat soi dong Dac biet la cac nudc nhu: lrung Quoc, Thai Lan, Singapore, la nhung thi truong gui khach thuong xuyen cua Viet Nam Nhan biet duoc tam quan cua hoat dong kinh doanh lu hanh quoc te bi dong, tren co so van dung cac ly luan ve kinh doanh lu hanh, ket hop r a vdi viec thu thap, phan tich, danh gia cac so lieu ve hoat dong kinh doanh lu hanh dua nguoi Ha Noi di du lich Thai Lan cua doanh nghiep tac gia da manh dan dua cac giai phap nham thu hut doi tuong khach Ha Noi di du lich nudc ngoai Qua trinh nghien cuu luan van da dat duoc cac muc tieu de va da co ' ' nhung dong gop cu the cho hoat dong kinh doanh lu hanh quoc te: Thu- nhat, luan van da lam ro va he thong lai co so ly luan ve du lich, r khach du lich, san pham du lich Thong ke duoc cac budc phat trien cua cau du lich tu he thong duoc cac yeu to anh huong den hoat dong kinh doanh lu hanh r a r Thu hai tren co so thu thap cac so lieu tu nguon thong tin thu cap va , so cap, luan van da tien hanh phan tich, danh gia thuc trang hoat dong thu 98 hut khach cua cong ty Vietrantour giai doang 2005-2007 Neu bat duoc nhung cong va han che cua cong ty tu xac dinh ro nguyen nhan lam cho hoat dong thu hut khach cua cong ty chua thuc su hieu qua Thu ba, tu thuc te hoat dong cua cong ty, tac gia da dua nhung giai phap cu the va mang tinh kha thi nham thu hut khach Ha Noi di du lich Thai Lan cua cong ty Vietrantour Dong thoi dua nhung kien nghi voi cac cap, ban nganh co tham quyen viec quan ly va dinh hudng cho hoat dong du lich r # > ■y Tuy nhien han che ve thoi gian, trinh nen luan van co nhieu r r r •> y han che va chua giai quyet triet de Vi vay tac gia rat mong cac thay co va ban doc thong cam Hi vong mot khong xa tac gia se bo sung r a r ' ' X • nhung van de thieu va giai quyet triet de nhung van de ton tai cua luan van r r > Cuoi cung tac gia luan van xin bay to long cam on sau sac toi thay hudng dan luan van: PGS-TS NGUYEN VAN MANH, cac thay co giao khoa Quan tri kinh doanh Du lich va Khach san- truong dai hoc Kinh Te Quoc Dan, Cong ty Du lich va The thao Viet Nam- Vietrantour, So du lich Ha Noi da giup toi hoan luan van 99 TAI LIEU THAM KHAO Cong ty Du lich va The thao Viet Nam - Vietrantour (2005 - 2007), Bao cao hoat dong kinh doanh cua cong ty Du lich va The thao Viet Nam — Vietrantour nam 2005 den 2007 Cong ty Du lich va The thao Viet Nam - Vietrantour (2005 - 2007), A Bao cao ngudn lire cong ty du lich va the thao Viet Nam — _ r Vietrantour nam 2005 den 2007 Cong ty du lich va the thao Viet Nam - Vietrantour (2008), Phieu tham y kien khach hang- Cong ty Ddu lich va The thao Viet Nam — Vietrantour Nguyen Van Dinh, Tran Thi Minh Hda(2008), Giao trinh Kinh te du lich, NXB Dai hoc Kinh Te Quoc Dan Tran Minh Dao (2006), Giao trinh Marketing, NXB Thong ke zv- A Nguyen Van Manh, Pham Hong Chirong(2006), Giao trinh Quan tri kinh doanh lie hanh, NXB Dai hoc Kinh Te Quoc Dan Nguyen Van Manh, Nguyen Dinh Hoa (2008), Giao trinh Marketing du lich, NXB Dai hoc Kinh Te Quoc Dan Nguyen Van Manh (2002), Nhimg giai phap nham phat trien kinh doanh du lich tren dia ban Ha Noi, Luan van tien sy Van kien dai hoi Dang IX 10 Vu Thi Hanh Quynh (2007), Thdi Lan: Dat nude cua nu cudi, NXB Tu6i Tre Website - Bo Van hoa The thao va Du lich Viet Nam www.vietnamtourism.gov.vn - Khach san tai Thai Lan www.thaihotel.com - Tong cue du lich Thai Lan www.tourismthailand.org.vn PHU LUC PHIEU TRUNG CAU Y KIEN KHACH HA NOI HI DU LI• CH THAI LAN Xin kinh chao quy khach! - De gop phan giup nganh du lich Viet Nam phat trien han nua twang lai - Nham tao dieu kien thuan lai cho Vietrantour viec cai thien-va nang cao chat lwang cac chwang trinh du lich cung nhw chat lwang phuc vu doi vdi quy khach ' I Mong quy khach vui long cho biet nhung thong tin bang hoi duoi day Xin chan cam on su hop tac cua quy khach Cach lam: Quy khach vui long dien noi dung va danh dau V vao nhung o thong tin thich hop bang hoi Thong tin ve chuyen di a Muc dich di Thai Lan: Tham quan □ Cong vu □ b Phuong tien di chuyen tu VN sang TL: May bay □ Tham than □ O to □ Khac □ Khac □ c Thoi gian luu tru tai Thai Lan: Ngay Dem d Khi quyet dinh di du lich TL, quy khach quan tam den: e Nguoi cung di du lich: Mot minh Gia dinh □ Gia ca □ Chat luong □ Thoi gian □ Dong nghiep □ Ban be □ Khac Danh gia cua quy khach ve chuong trinh du lich cua ctng ty a ve tuyen diem du lich Dia diem Thich Rat thich Binh thuong Khtng thich Rat khtng thich Bangkok Pattaya Ch tangmai Phulket h ve chat luong chuang trinh du lich Chi tieu danh gia Rat tot Tot Kha Binh thuong Khtng tot Tinh hop ly cua lich trinh Phuong tien van chuyen Dieu kien khach san Dich vu an uong Dich vu vui choi, mua sam Thai cua HDV Trinh cua HDV c ve muc gia cua dich vu va hang hod Chi tieu danh gia Rat thap Thap Binh thuong Cao Rat cao □ Dich vu van chuyen Dich vu an uong Dich vu vui choi, giai tri Mua sam hang hoa Cac chi tieu khac d Cac chi tieu cua quy khach tai Thdi Lan So tien chi tieu Chi tieu Chiem % tong chi tieu chuyen di 100% Tong so tien chi tieu chuyen di Chi tieu cho dich vu du lich tron goi Chi tieu cho mua sam Chi tieu cho vui choi, giai tri Chi tieu khac Quy khach den Thai Lan lan thir Neu co co- hoi, quy khach co muon quay lai Thai Lan khong? Co Khong □ □ Co giai doan phat trien tieu dung du lich cua khach Ong ba dang o’ giai doan nao du’O’i day a Giai doan 1: Kha nang toan thap, kinh nghiem di du lich it, muc dich di du lich la to mo, thich cac tour tron goi □ b Giai doan 2: Kha nang toan trung binh, da co kinh nghiem di du lich, muc dich di du lich la tham quan canh vat, van hoa dia ly cua noi den, co tinh doc lap cao hon □ c Giai doan 3: Kha nang toan cao, co nhieu kinh nghiem di du lich, muc dich di du lich la de tim hieu, hoa minh vao canh vat, van hoa dia ly cua noi den, co tinh doc lap cao □ d Giai doan 4: Kha nang toan rat cao, co nhieu hieu biet ve du lich muc dich di du lich la khong nhung de tim hieu, de dat minh vao canh vat, van hoa dia ly cua noi den ma co the tham gia tai san xuat van hoa ban dia cua noi den, tinh doc lap rat cao □ Trong cac cong ty du lich sau day, quy khach biet den ten cong ty du lich nao a Saigontourist b Vietravel c Vinatour d Benthanhtourist e Vietrantour Thdng tin ca nhan Hovaten: Gidi tinh: Nam □ Nir □ Nam sinh: Noi o hien tai: Nghe nghiep: Xin chan cam on va kinh chuc quy khach co nhung du lich that vui ve, thu vi tai Thai Lan PHU LUC MOT SO CHUONG TRINH DU LICH THAI LAN CUA VIETRANTOUR • • BANGKOK - PATTAYA dem Ngay : Ha noi - Bangkok - Pattaya (An toi) Xe cua Vietran Tour don Quy khach tai diem hen khai hanh dua san bay Noi Bai di Bangkok Den san bay Bangkok, xe va HDV don Quy khach di Pattaya Tren dudng di, Quy khach tham trai nuoi Ca Sau, va show bieu dien Nhan phong khach san Tu Nghi dem tai khach san Royal Palace Hotel hoac tuong duong Ngay 2: Pattaya (An sang, trua, toi) Sau an sang, di cano tham quan Dao San ho (Coral island) Tai day, Quy khach co the tu tham gia cac tro chai hap dan nhu: nhay du, luat van, cau ca, di dao dudi day bien (Khi tham gia quy khach tu tra tien) hoac tu tam bien Chieu: Tham vudn Nhiet ddi Noong Nooch, xem voi bieu dien, xem bieu dien nghe thuat truyen thOng cua Thai lan, tham vudn Hoa lan Tham quan Trung tam vang bac da quy Xem chuong trinh Alcaza Show cua cac ngoi Pede bieu dien Nghi dem tai khach san Ngay 3: Pattaya - Bangkok (An sang, trua, toi) Doan khai hanh ve Bangkok, tren dudng di vao khu mua sam vudn budm Sau tdi tham quan vudn thu lo thien Safari World vdi tro bieu dien cua Cao boi mien Tay, hoac Ca heo, hoac Diep vien 007 Nhan phong khach san Bangkok Palace hotel hoac tuong duong Tu Ngay 4: Bangkok (An sang, trua, toi) Tham quan Bangkok: Cung dien Hoang gia, Chua phat ngoc, Chua Phat Vang Doan tiep tuc di tham trai ran, cua hang ban da cao cap Xe va HDV dua doan tu mua sam tai cac sieu thi noi tieng nhu: TOKYU, Mabunkoong, Robinson, BigC Nghi tai khach san Ngay : Bangkok - Ha noi (An sang) Sau an sang Tu Tra phong luc 12.00 Xe va hudng dan vien don doan di mua sam hang hoa tai cac sieu thi cho tdi dap chuyen bay ve Viet Nam Den san bay Noi Bai, xe Cong ty Vietrantour don Quy khach ve diem don doan Ket thuc chuyen di BANGKOK - PATTAYA 4ngay dem Ngay 01: HA NOI - BANGKOK - PATTAYA ( An toi ) Sang, xe va hudng dan vien cua Vietran tour don Quy khach tai 49 Quang Trung, kho’i hanh san bay Noi Bai di Bangkok tren chuyen bay cua Air Asia Den san bay Bangkok Xe va hudng dan vien dong Quy khach khdi hanh di Pattaya, tren duong di Quy khach ghe tham Trai ho-Tiger zoo- mot cong vien vdi nhieu dieu ky thu va nhieu show dien dong vat hap dan Den Pattaya, Quy khach nghi ngoi, nhan phong, an toi Sau Quy khach thuong thuc chuong trinh Alcaza Show cua cac ngoi hoa hau Pe de bieu dien Nghi dem tai khach san 3* Ngay 02: PATTAYA - BANGKOK ( An sang, trira, toi) Sau an sang, Quy khach di cano tham quan Dao San ho ( Coral island ) Tai day, Quy khach co the tu tham gia cac tro chai hap dan nhu: nhdy du, luat van, cau cd, di dao dudi day bien ( Chi phi tu tuc ) hoac tu tam bien Chieu: Quy khach tham Vu'dn Nhiet Doi Noong Nooch voi cac tro bieu dien dac sac cua voi, xem bieu dien nghe thuat truyen thong cua Thai Lan, tham vudn Hoa Lan xuat khau vdi du cac loai hoa Tiep tuc tham quan Trung tam vang bac da quy lon nhat Thai Lan Chieu muon, doan khdi hanh ve Bangkok Nghi dem tai khach san 3* Ngay 03: BANGKOK ( An sang, trua, toi) Sau an sang, Quy khach tham quan Bangkok : Cung dien Hoang Gia, Chua Phat ngoc, Chua Vang Doan tiep tuc di tham Trai ran, Trung tam gioi thieu san pham tir da that: da ca sau, da voi, da trau , tai day Quy khach se duoc gidi thieu ve each phan biet da that va da gia, each chon da Chieu, Quy khach tu mua sam tai cho Patpong hoac cac sieu thi noi tieng nhu TOKYU, Manbunkoog, Robinson, Big C An toi, Nghi ngoi tai khach san Ngay 04: BANGKOK - HA NOI ( An sang ) Sau an sang, Quy khach tu nghi ngoi hoac mua sam trudc dap chuyen dap chuyen bay ve Viet nam Chia tay Quy khach, ket thuc chuang trinh Bao gom - Ve may bay khu hoi Ha Noi - Bangkok - Ha Noi - Khach san tai trung tam Bangkok, Pattaya ( ngudi/ phong, phong ngudi neu trudng hap le khach doan) - An theo chuong trinh (3 bua sang, bua trua, bua toi) - Van chuyen bang xe may lanh, hien dai - Phi tham quan tai cac diem ( ve vao cua Ian ) - Hudng dan vien tieng Viet kinh nghiem ( Cd hudng dan vien suot tuyen cho doan tren 15 ngudi ) - Thue hang khong va phu phi xang dau, bao hiem hang khong - Bao hiem tai nan du lich ( muc boi thudng toi da 10.000.000d) Khong bao gom: VAT, ho chieu, chi phi ca nhan, tien boi dudng HDV va lai xe, ngu phong don, PHUKET - Thien dudng du lich dem Ngay 1: Ha Noi - Bangkok - PhuKet 08:30: Xe don doan tai Cong ty Vietrantour , dua doan san bay dap chuyen bay di Bangkok, noi tiep chuyen bay di PhuKet Ngay 2: PhuKet - Bao Phi Phi 07:00: An sang tai khach san 07:30: Xe don doan ben tau 08:30: Tau xuat phat dua doan dao PhiPhi 10:15: toi dao PhiPhi nhan phong khach san, An trua 13:00: Tu tam bien Ngay 3: Bao Phi Phi Ca tu tam bien va kham pha dao, an cac bua tai nha hang Du khach co the thuong thuc mon banh dac san Pan Cake cua vung dat Nghi tai KS Ngay 4: Bao Phi Phi - PhuKet 08:00: An sang, tu tam bien va nghi ngoi 12:00: tra phong KS tu an trua 13:30: quay tro ve PhuKet 15:30: toi ben cang, xe don va dua doan ve nhan phong tai bai bien Patong Beach 16:30: An toi, tu tam bien Ngay 5: Phu Ket Tu tam bien,tu mua sam tai sieu thi lon nhat Phuket: Big C hoac Lotus, an cac bua tai nha hang Ngay 6: PhuKet - Bangkok An sang tai KS, tra phong KS, dap chuyen bay ve Bangkok, nhan phong KS Madarin hoac Bangkok Place, tu an toi va kham pha Bangkok ve dem Ngay 7: Bangkok - Ha Noi An sang tai KS, tu mua sam cho toi doan san bay dap chuyen bay ve Ha noi Ket thuc chuong trinh Bangkok - Chiangmai: dem Ngay 1: Ha Noi - Bangkok 08h30: Xe don Quy khach tai diem hen dua san bay Noi Bai dap may bay di Bangkok Xe don va dua doan di tham quan Thanh pho, tham quan Trai nuoi ca sau - mot nhung trai nuoi ca sau lon nhat The gidi, tham quan Trai ran Doan ve khach san nhan phong, nghi ngoi Ngay 2: Bangkok Sau bua sang, Quy khach tham quan Bangkok: Chua Vang, Cung Dien Hoang Gia (Grand Palace), Ngoc Phat Tu (Omeral Buddha Temple), Den Phat Nam (Temple of the Reclining Buddha) Tham quan Vudn thu lo thien Sanfari world vdi nhung show bieu dien cua nhung chu ca heo, hai cau, xem tai hien bo phim diep vien 007 Doan len tau di Chiangmai Ngay 3: Chiangmai Den Changmai - dia danh du lich noi tieng the gidi Xe don Quy khach ve khach san, an sang Doan tham quan Doi Suthep Chieu: Xe dua Quy khach tham mien rung ram Chaingmai, thudng ngoan canh dan voi hang say lam viec Gap gd, tim hieu cuoc song va cong viec det vai cua nhung ngudi dan Thai dia phuong Nghi qua dem tai khach san Ngay 4: Chiangmai - Chiang rai - Chiang mai An sang tai khach san Xe xuat phat dua Quy khach di Chaingrai, tham quan Ngoi den co cd tu 700 nam trudc Jomkitti, tham quan Changsaen - Co vuong quoc Lanna, Khu Tam Giac Vang (vung giap bien Thailan, Lao, Mianma), tham Thi tran Mai Sai nam tai diem cue bac Thai Lan Xe tiep tuc dua Quy khach ngoan canh vung Bien gidi Thai Lan- Burma Nghi dem tai khach san Ngay 5: Chiangmai - Bangkok Sau an sang tai khach san Xe dua Quy khach tham quan Thanh pho, tu mua ban luu niem, nhung san pham cua dan dia phuong Toi: Len tau ve Bangkok Nghi qua dem tren tau Ngay 6: Bangkok Xe don Quy khach tai Ga Bangkok, dua ve khach san, an sang Quy khach tu mua hang tai to hop cac sieu thi BIG C, WORLD TRADE CENTER, hoac ROBINSON va cho ban buon quan ao PRATUNAM Nghi dem tai khach san Ngay 7: Bangkok - Ha Noi Sau an sang tai khach san, Doan tu dap trudc dap may bay ve Viet Nam Tdi san bay Noi bai, Oto don Doan ve Ha Noi, chia tay ket thuc chuyen di
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