THÔNG TIN TÀI LIỆU
‘ ~ I TRUING DAI HQC KINH TE QUOC DAN NGUYEN THI THANH QUY DAU TV PHAT TRIEN TAI CONG TY CO PHAN CO KHI4 VA XAY DUNG THANG LONG GIAI DOAN 2011 -2025 Chuyen nganh: Kinh te dau tir LUAN VAN THAC SI KINH TE • • NGIOI II (ONG DAN KHOA HQC: TS DINH TIEN DUNG DAI HQC K.T.Q.D TT THONG TIN THUVIEN ph6nguj|nan-tuli$u TVS 4Z2-32Ha Noi - 2016 11 . LOI CAM DOAN Toi da doc va hieu ve cac hanh vi vi pham su trung thuc hoc thuat Toi cam ket bang danh du ca nhan rang nghien cuu toi tir thuc hien va khong vi pham yeu cau ve str trung thuc hoc thuat Ket qua va so lieu neu luan van la trung thuc va khach quan, cac tai lieu tham khao co nguon gdc ro rang Tac gia luan van Nguyen Thi Thanh Quy LO’I CAM 0N De hoan luan van “Dau twphat trien tai Cong ty co phan Cff va Xay dung Thang Long”, toi da nhan duoc su ho tro, giup do, dong vien cua nhieu ca nhan va tap the r r r r \ Truac het, toi xin gui lai biet cm chan thanh, lai cam cm sau sac den cac thay co la giang vien khoa Dau tu, truang Dai hoc KTQD, dac biet la thay giao TS Dinh r r Tien Dung - nguai huang dan khoa hoc da trang bi cho toi nhung kien thuc chuyen nganh, giup do, tan tinh huang dan toi thuc hien de tai Nhan day, toi cung xin gui lai cam on tai Ban Giam hieu, Vien Dao tao sau dai hoc, cac thay co giao giang day bo mon tai truang Dai hoc KTQD da tao dieu kien cho toi suot qua trinh hoc tap Cuoi cung, toi xin gui lai cam on den gia dinh, ban be, nhung nguai da luon dong vien va khuyen khich toi qua trinh hoan luan van Ha Noi, 05 thang 06 nam 2016 Tac gia luan van Nguyen Thi Thanh Quy YEU CAU CUA HOI DONG CHAM LUAN VAN THAC SI Nhtrng diem hoc vien Quty can sfra chtra, bo sung trircrc nop luan van chinh thuc cho Vien Dao tao Sau dai hoc Cam ket cua hoc vien Chu tich Hoi dong (ky va ghi ro ho ten Hoc vien (ky va chi ro ho ten) Hoc vien phai co trach nhiem chinh sira LV theo yeu cau cua Hoi flong Neu khong chinh sila se khong flu’O’c xet cong nhgn tot nghiep Hqc vien phai dong ban nhan xet va ban chinh sua vao trirdc trang Muc lye cua luan van trudc nop cho Vien DTSDH CONG HO A XA HOI CHU NGHlA VIET NAM Doc lap - Til' - Hanh phiic 0O0 - NHAN • XET PHAN BIEN • LUAN • VAN THAC • SI KINH TE Ngubi nhan xet: PGS.TS Nguyen Bach Nguyet Cong tac tai: Dai hoc Kinh te Quoc dan De tai luan van: “Dau ticphat trien tai cong ty co phan Ca va Xay dung Thang Long giai doan 2011- 2020 ” Cua hoc vien: Nguyen Thi Thanh Quy 1, Ve de tai luan van: Dau tu phat trien co vai tro quyet dinh den sir ton tai va phat trien cua cac doanh nghiep noi chung va cac doanh nghiep co va xay dung noi rieng La mot doanh nghiep san xuat san pham co va xay dung cong trinh giao thong, nhung nam qua, cong ty co phan Co lchi va Xay dung Thang Long da khong ngirng dau tu nang cao chat luqng san pham co va nang cao nang lire thi cong xay dung cong trinh Nhb giup cho cong ty dung virng canh tranh gay gat cua thi trirc/ng Tuy nhien, ben canh nhung ket qua dat duo’c, hoat dong driu tu phat trien tai cong ty van ton tai nhieu bat cap, anh hu’d’ng den hieu qua drill tu’ va kinh doanh Nhung bat cap the hien tir viec huy dong von, sir dung von dau tu cho den cong tac quan ly qua tich danh gia sat thuc ve hoat dong dau tu’ phat trien tai cong ty, tim nhung han che va nguyen nhan cua chiing de de xuat nhung giai phap phii ho’p nhftm nang cao hieu qua hoat dong dau tu phat trien tai day Chinh vi vay, viec lira chon d6 tai “Dau tit phat trien tai cong ty cd phan Co’ vd Xay dung Thang Long giai doan 2011- 2020 ”cua tac gia vira co gia tri ve ly luan, vira co gia tri thu’e tidn De tai nghien ciru ciia luan van phii hop vdi chuyen nganh dao tao va khong trung lap vdi cac cong trinh, luan van da cong bo o’ va ngoai nu’dc dupe biet 19 2, Muc tieu, doi twang, pham vi va phuang phap nghien cuu: Chung toi cho rang muc tieu luan van dua la hoan toan hap ly, thiet thuc Doi tuang va pham vi nghien cuu cua luan van nghien duac xac dinh ro rang, phu hop vdi cac yeu cau cua mot luan van thac si kinh te Tac gia cung A da su dung duac phuang phap phu hop nghien cuu de tai nhu phuang phap thong ke, so sanh, phan tfch tong hop Tac gia cung da biet ke thua tai lieu tham khao cua cac nghien cuu nudc co lien quan 3, Ve ket cau cua de tai: Ngoai phan mb dau, ket luan luan van dai 98 trang duac chia lam chuang Theo danh gia cua chung toi, ket cau dam bao tinh hap ly va dap ung duac yeu cau cua de tai 4, Noi dung cua luan van va cac dong gop cua tac gia: Tac gia da co nhung dong gop ve ly luan va thuc tidn duac the’ hien qua nhung ket qua nghien cuu sau: Mot la: Tac gia da he thong hoa duac cac van de ly luan ve dau tu phat ' f trien cac doanh nghiep nhu: khai niem, vai tro, nguon von va noi dung cua hoat dong dau tu phat trien doanh nghiep, cac chi tieu danh gia ket qua va hieu qua dau tu phat trien, cac nhan to anh hubng den hoat dong dau tu phat trien doanh nghiep va mot so van de ly luan ve doanh Hai la: Tren ca sb gidi thieu khai quat ve cong ty va hoat dong san xuat kinh doanh cua cong ty co phan Ca va Xay dung Thang Long, tac gia da di sau phan tfch thuc trang dau tu phat trien tai cong ty giai doan 2011- 2015 tren cac khfa canh: quy mo von dau tu, nguon von dau tu, tinh hinh dau tu phan theo noi dung dau tu, cong tac quan ly hoat dong dau tu phat trien Tu su phan tfch do, tac gia da danh gia duac mot so cac chi tieu ke't qua va hieu qua cua hoat dong dau tu phat trien tai cong ty cung nhu chi duac mot so han che va nguydn nhan cua chung hoat dong dau tu phat trien tai cong ty tho’i gian qua Ba la: Xuat phat tu viec nghien cuu chien luac phot trien cua nganh ca Viet Nam va dinh hudng phat trien cua cong ty den nam 2025, tac gia da dua duac mot so giai phap nham tang cuo'ng dau tu phat trien tai cong ty bao gom giai phap gom giai phap ve huy dong von dau tu; ve dieu chinh ca cau 20 phan bo von dau tu; cac giai phap ve mot so noi dung dau tu; giai phap ve cong tac quan ly hoat dong dau tu phat De thuc hien co hieu qua cac giai phap tren, tac gia da manh dan de xuat mot so kien nghi voi nha nuoc, bo Giao thong van tai, tong cong ty Xay dung Thang Long, vd co ban cac giai phap va kien nghi duoc tac gia trinh bay hop ly, co tfnh kha thi z r q 5, Y kien trao doi voi tac gia: Luan van dat ket qua tot hon neu: az r \ a - Chuong de cap den nhung van de ly luan ve doanh nghiep co va xay dung thay vi nhung van de chung doanh nghiep nhu: dac diem cua hoat dong dau tu, noi dung dau tu, cac chi tieu danh gia ket qua va hieu qua dau tu - Thuc trang ddu tu phan tfch chua that su sau sac nhu: + Co cau phan bo va su dung von dau tu cua cong ty phan tich mang tinh mieu ta, thieu phan tich danh gia chat che, khoa hoc + Cong tac quan ly dau tu trinh bay cOn chung chung, chua phan anh duoc sat thuc cong tac quan ly day tu cua cong ty Dieu da lam giam tmh thuyet phuc cua phan danh gia thuc trang va cac giai phap trinh bay 6, Danh gia chung: Tac gia da lua chon de tai co y nghia thuc tien, da xac dinh dung muc r tieu, doi tuong va pham vi nghien cuu, da su dung cac phuong phap nghien cuu phu hop Cong trinh cua tac gia dap ung duoc cac dieu kien cua mot Luan van thac sT kinh te sau chinh sua theo y kien cua hoi dong Hd noi, ngdy thang ncim 2016 Nguoi nhan xet PGS.TS Nguydn Bach Nguyet 21 CONG HOA XA HOI CHU NGHIA VIET NAM Doc lap - Tu- - Hanh phuc NHAN XET LU AN VAN THAC SY • • De tai: Dau tu phat trien tai Cong ty CP Ca va Xay dung Thang Long Chuyen nganh: Kinh te dau tu Hoc vien: Nguyen Thi Thanh Quy Nguoi nhan xet: PGS TS Bui Ngoc Toan Truang BM Du an & Quan ly du an Truang Dai hoc Giao thong Van tai Ve su can.thiet, tinh thd’i su Linh vuc ca cung nhu linh vuc xay dung hien dang la linh vuc co tiem nang, co toe phat trien cao Cong ty CP Ca va Xay dung Thang Long la mot nhung dan vi manh dang hoat dong linh vuc Vi ly neu tren, viec luan van chon de tai: "Dau tu phat trien tai Cong ty CP Co va Xay dung Thang Long" la can thiet va co tinh thdi su Ve ten de tai, noi dung luan van vd ch trinh dao tao Ten de tai va noi dung luan van phii hop vdi va phu hop vdi chuong trinh dao tao Ve muc dich, doi tuong, pham vi vd phuong phap nghien cuu Muc dich cua luan van la tren ca so he thong ly luan va thuc trang hoat dong cua doi tuong de cac giai phap nham nang cao hieu qua hoat dong dau tu Vai muc dich, doi tuong va pham vi nghien cuu neu tren, viec luan van lua chon cac phuong phap nghien cuu nhu phan tich tong hop, thong ke, so sanh la hoan toan phu hop Ve hinh thuc vd noi dung luan van Luan van, ngoai muc luc, TLTK va phan ma dau duqc trinh bay 98 trang theo ket cau truyen thong chuong va hinh ve, 24 bang bieu Ngoai chuong Tong quan tinh hinh nghien cuu, luan van co chuong: chuong 2: 19 trang, chuong 3: 52 trang va chuong 4: 19 trang Day la mot khoi luqng du Ion doi voi mot luan van Thac sy nhung khong can doi ve khoi luang giua cac chuong muc doi vdi de tai dang Chuang Ca sa ly luan ve dau tu phat trien doanh nghiep Trong chuong luan van da he thong hoa duac cac khai niem co ban ve dau tu phat trien, nguon von dau tu phat trien, noi dung, cac chi tieu danh gia ket qua va hieu qua, cac nhan to anh hudng den dau tu phat trien doanh nghiep Tuy nhien, cac noi dung tren duac luan van trinh bay tir goc doanh nghiep noi chung Neu luan van trinh bay dupe cac noi dung gan vdi dac thu doanh nghiep hoat dong linh vuc ca khi, xay dung thi sau cua ly luan se duac khang dinh chac chan Tuy nhien, cac phan sau, ngudi doc cd thay luan van trinh bay duac cac dac diem ca ban cua hoat dong dau tu phat trien doanh nghiep co va xay dung Chuang Thuc trang hoat dong dau tu phat trien tai Cong ty CP Ca vd Xay dung Thang Long giai doan 2011-2015 Sau gidi thidu tong quan ve Cong ty CP Ca vd Xay dung Thang Long nhu qua trinh hinh thanh, phat trien, co cau to chuc, chuc nang, nhiem vu, dac diem san xuat kinh doanh, luan van da trinh bay ve ket qua hoat dong san xuat kinh doanh cua Cong ty giai doan 2011-2015 qua mot so chi tieu chu yeu Trong ten tieu muc 3.1.3 nen bo tir tinh hinh cho phu hop vdi noi dung ben Thuc trang hoat dong dau tu phat trien tai Cong ty CP Ca vd Xay dimg Thang Long duac luan van trinh bay tai muc 3.2 vdi dung luang 44 trang va bao quat duac day du cac noi dung lien quan den hoat dong dau tu phat trien, phu hop vdi ly luan (gom : su can thiet, dac diem hoat dong, quy mo, nguon vd, noi dung, edng tac quan ly hoat dong dau tuphat trien ) Ngudi doc danh gia cao tinh he thong cua luan van Luan van da chi ro hoat dong cua Cong ty CP Ca vd Xay dung Thang Long gdm mang chinh la ca va xay dung Dau tu phat trien cung nen phan tich va danh gia theo mang Tuy nhien, cac tieu muc cua muc 3.2 chua tach bach ro > r tie nghi tac gia cho biet Cong ty CP Ca vd Xay dung Thang Long chu dau tu* phat trien mang nao horn? Ket qua, hieu qua mang nao mang lai nhieu hon ? Luan van da danh gia duac cac cong, chi duac cac han che va nguyen nhan cua cac han che dau tu phat trien tai Cong ty CP Ca vd Xay dung Thang Long Nhin chung, cac danh gia, nhan dinh cua luan van la xac dang va co tinh thuyet phuc Chirang Mot so gidi phap nhdm tang cudng dau tu phat trien tai Cong ty CP Ca vd Xay dung Thang Long Sau trinh bay duac chien luac phat trien nganh ca va chuyen nganh co xay dung den nam 2025, luan van da trinh bay duac dinh hudng phat trien va dau tu cua Cong ty CP Ca vd Xay dung Thang Long va de xuat duac giai phap tang curing dau tu phat trien tai cong ty Cac giai phap duac de xuat mot he thong gan ket tuang doi chat che vrii cac phan rich da thuc hien chuang truric va co gia tri tham khao tot cho Cong ty CP Ca vd Xay dimg Thang Long cong tac hoach dinh ke hoach dau tu- phat trien cua minh Ngoai cac giai phap, luan van co kien nghi voi Nha nude, vdi Bo GTVT va TCT Xay dung thang Long Nhan xet chung Bo cue luan van, chat che, hop ly, noi dung nghien cuu, pham vi, doi tuong va phuong phap nghien cuu phu hop So lieu co nguon goc, duoc xu ly phu hop Ket qua nghien cuu la co th6 tin cay dupe Co the khang dinh luan van la mot cong trinh nghien cun nghiem tuc Ket luan Luan van dap img yeu cau doi voi mot luan van Thac sy De nghi duoc bao ve va cong nhan hoc vi Thac sy kinh te Ha Noi, 30/6/2016 Ngudi nhan xet PGS TS Bui Ngoc Toan 85 - Giam ty von dau tr cho hang ton tru Phan tich chuong cho thay von dau tu cho hang ton tru giai doan 2011-2015 d muc cao, lam ton von, tang chi phi quan ly, bao quan, anh hudng khdng tot tdi hoat dong SXKD cua Cdng ty Vi vay giai doan 2016-2025 > r r \ \ Cdng ty can tinh toan, cat giam luong von cho hop ly nham dam bao muc ton kho du cho nghien cuu, che tao, san xuat san pham ma khdng bi lang phi ton kho qua cao J y r 4.2.3 Giaiphap dau tir nang cao cht liro'ng ngudn nhan lire De dat duoc muc tieu ve xay dung va phat trien nguon nhan luc manh ve moi mat, du ve so luong va trinh hoc van dap ung nhu cau nang cao nang luc san xuat san pham cdng nghiep va nang cao nang luc thi cdng xay lap Chinh sach phat trien nguon luc cua Cdng ty CP CK & XD Thang Long can phai thuc hien giai doan 2016- 2025 la: 4.2.3.1 Dau tir cho cong tac dao tao nhan hre - Dau tu nang cao nang luc quan ly dieu hanh cua doi ngu can bo Cdng ty Cu the nhu sau: r a o r o + Doi vdi can bo lanh dao doanh nghiep gom tong giam doc, tong giam r A A A doc: can phai duoc boi dudng ve Quan tri tai chinh, Quan tri marketing, Quan tri nhan su, Quan ly san xuat va ke hoach, Xac lap he thong chi tieu kinh doanh va phan tich, Luat phap kinh te; + Vdi can bo khoi ky thuat: can cap nhat kien thuc mdi ve khoa hoc ky thuat va quan ly thdng qua cac khoa hoc ve cdng nghe hien dai chuyen nganh co xay dung, bao ve mdi trudng va san xuat sach, trach nhiem xa hoi; + Doi vdi can bo nguon: duoc lua chon tu cac can bo tre Cdng ty co tuoi ddi dudi 30, co nang luc quan ly kinh te ky thuat tai cac don vi, chi nhanh, cam ket lam viec lau dai vdi Cdng ty Day se la nguon cung cap nhan luc chat luong cao va la doi ngu ke can cua Cdng ty Doi vdi can bo nguon, Cdng ty can tang von dau tu cho can bo nguon di tham gia cac khoa dao tao nang cao, chuyen sau ve cdng nghe 86 thiet bi ca xay lap, quan tri kinh doanh va cac linh vuc khac vao vi tri cong tac cua can bo nguon sau nay; + “Ket hop viec dao tao chuyen mon nghiep vu, nang cao nang luc quan ly doanh nghiep vdi dao tao trinh chinh tri va trinh ngoai ngu, tin hoc Tat ca cac can bo quan ly tu cap xi nghiep, chi nhanh trd len phai duqc hoc qua cac ldp quan A A •> •> ly, ve phap luat, ve tin hoc, ngoai ngu de phu hop vdi su phat trien cua Cong ty va nhu cau cua thi trubng thdi ky hoi nhap kinh te quoc te; X x x x x r - Tang cubng dau tu cho dao tao nham dap ung day du cac yeu cau ve sd luqng can bo ky thuat kiem dinh chat luqng, can bo nghien cuu san pham, doi ngu lao dong thi cong xay dung cong trinh” + Ket hop vdi cac cac trubng dai hoc, cac vien nghien cuu, cac nha khoa hoc de cung dao tao boi dudng can bo cu, thu hut them cac can bo mdi ve nghien cuu san pham ca xay dung; + Thubng xuyen boi dudng cac can bo lam cong tac kiem dinh chat luqng san pham, vi cac san pham duqc dua thi thubng deu phai thong qua bo phan kiem dinh, neu san pham dat tieu chuan thi mdi duqc dua thi trubng Neu san pham khong dat tieu chuan ma van dua thi trubng se gay mat uy tin vdi khach hang, mat uy tin tren thi trubng va anh huang tdi hinh anh cua cong ty; X XX + Tang cubng dau tu cho dao tao cho doi ngu ky su cau dubng nham dam bao r r r x nhan luc chat luqng cao cho thi cong xay lap cong trinh, tang kha nang thang thau xay dung; - “Dau tu cho cac can bo quan ly, can bo nghiep vu di dao tao nang cao trinh tay nghe, ky nang lam viec a va ngoai nudc, dac biet la can bo ky thuat cho nghien cuu che tao san pham” - “Dau tu cho dao tao noi bo va dao tao ben ngoai nham cung co, phat trien manh doi ngu can bo trung tam nghien cuu va phat trien thi trubng cua cong ty” x r x 4.2.3.2 Dau tie cho cong tac bo tri, quan ly ngudn nhan lire - Dau tu xay dung ke hoach cu the bd tri cong viec cho nhan vien mot cach hieu qua, tan dung tdi da kha nang cua tung nhan vien Ngoai viec nang cao trinh 87 cua cong nhan vien thi van de bo tri lao dong mot each hop if cung la van de het sue quan boi bo tri duoc nhan vien phu hop voi tung vi tri se phat huy duqc the manh cua nhan vien Dong thdi co ke hoach bo tri lao dong se tranh duqc tinh trang ngudi thi co qua nhieu viec, ngudi lai khong co viec gi gay lang phi nguon nhan luc va cong viec lai khong dat duqc hieu qua toi da Bo tri nhan vien, dau tien phai chu r r r - Sap xep nhan su cho cac cdng viec mang tinh doc lap, khong bien tran lan Chi nhung nguoi co trach nhiem va lien quan truc tiep moi duoc biet thong tin, nham tranh tinh trang bien thong tin ve ke hoach, y tuong toi gia dinh, ban r be - nhung nguoi dam trach nhung viec quan tai cac doi thu canh tranh Ben canh do, Cong ty can nghien cuu va trien khai them mot so phan mem nhu “phan mem ve theo doi danh gia chat luong can bo, so lieu SXKD cua Cong ty can duoc cap nhat thuong xuyen tren phan mem may tinh, ngoai Cong ty can chu y ung dung cac ky nang, cac cong cu quan ly tien tien vao cong tac dieu hanh SXKD” 89 A A 4.2.5 Giai phap dau tu hang ton tru Khi thuc hien dau tu hang ton tru, Cong ty can quan tam vao hai noi dung A r •> a a r a chinh la dau tu san pham san xuat ton kho va dau tu NVL ton kho (dac biet la sat *> A f thep), day la hai noi dung can co su quan ly va kiem soat chat che vi khoi luqng va gia tri lon De nang cao hieu qua dau tu vao hai noi dung tren, Cong ty can: - Khi dau tu NVL ton tru, can phai lap ke hoach su dung nguyen vat lieu ky phai that chi tiet, dam bao nhu cau su dung ky va muc ton kho toi thieu su dung r r r r \ a truong hop dot xuat, han che toi da nhu cau nguyen vat lieu dot xuat va ton kho lang phi; Lap ke hoach nguyen vat lieu du phdng thoi gian xay dung du an, dam bao du so luqng, chung loai, de co the thuc hien bo tri duqc nguon von; - Khi dau tu san pham san xuat ton kho can thuong xuyen soat, danh gia chat luqng san pham; xay dung quy che ve thuc hien gui kho va quan ly kho gui r r r r r dam bao muc tieu du hang cung cap cho thi truong, han che thap nhat giam chat luqng, hao hut voi hang gui kho; •> A A - Du bao nhu cau thi truong hang nam de co co so xay dung ke hoach tieu thu va ban hang chi tiet, lam can cu xay dung ke hoach gui kho va chi phi gui kho, thoi gian gui kho cho phu hop voi tinh hinh thuc hien SXKD cua Cong ty 4.2.6 Giai phap tang cuong dau tu cho marketing, khai thac va md rong thi truong Chien luqc Marketing - Cong tac thi truong la mot nhung nhiem vu quan hang dau va phai duqc quan tam giai quyet thuong xuyen cua cac cap lanh dao tu Cong ty den cac don vi truc thuoc, cac bo phan Trong tam cua chien luqc chu de dua quyet dinh dau tu hop ly va hieu qua cho doanh z a z a nghiep Do vay, Cong ty can phai su dung ket hop nhieu bien phap truoc mat cung nhu lau dai de nang cao HQ hoat dong nay, cu the: A 4.2.6.1 Tang cuong dau tu cho hoat: dong quang cao - Tich cuc quang ba qua cac phuong tien thong tin dai chung nhu bao chi, A •> A A A truyen hinh, internet, de gioi thieu ve Cong ty va cac du an vua nham keu goi dau tu, vua mang tinh gioi thieu, tien toi la giao dich khach hang qua mang, de giam bot 90 thdi gian di lai cua khach hang, tiet kiem chi phi Mac du, Cong ty co mot website rieng de gidi thieu ve Cong ty va cac linh vuc tham gia nhung luong thong tin dua it va it duoc cap nhat, gay nen nhung han che ldn viec xay dung hinh anh va quang ba thuong hieu cho Cong ty; - Co ke hoach cu the viec xay dung chien dich quang cao san pham cong nghiep mdi, chu cong tac nghien cuu thi trudng Nghien cuu thi trudng la mot nghiep vu rat quan giup cho ban lanh dao Cong ty de nhung chien luoc cu the chien dich quang cao san pham, de co duoc ket qua nghien cuu thi trudng chuan xac, Cong ty can thuc hien cac giai phap sau: + Dau tu xay dung he thdng thu thap va xu ly thong tin thi trudng mot cach chuyen nghiep va hieu qua, lien tuc cap nhat tinh hinh thi trudng co xay dung va ngoai nudc, ddi thu canh tranh de co phuong an va giai phap phu hop; + Dau tu tang cudng hoat dong trao ddi nham nam bat thong tin ve co che chinh sach cua Nha nudc ddi vdi nganh co xay dung; + Tang cudng dau tu cho cdng tac du bao nham xac dinh nhu cau san pham tren thi trudng Du bao duoc nhu cau san pham mdi se la co so, can cu de Cong ty xay dung cac phuong an DTPT san pham mdi co tinh kha thi va mang lai hieu qua cao > r 4.2.6.2 Tang cuong dau tu xuc tien thu'crng mai - Tang cudng cac hoat dong dau tu xuc tien thuong mai thong qua trung bay, gidi thieu san pham, tham gia cac hoi cho trien lam va ngoai nudc nham thuc •> r z day tim kiem co hoi mua ban hang hoa, lam tang su hieu biet, su tin tuong cua khach hang ddi vdi Cong ty va cac san pham cua Cong ty Tham gia cac hoi cho xuc tien thuong mai Bo ban nganh td chuc nham tim kiem khach hang, thi trudng va hudng di cho san pham mdi - Dau tu thue tu van cho cong tac xay dung co che gia ban linh hoat, hop ly, bam sat thi trudng, phat trien cac dich vu ca trudc va sau ban hang; - Dau tu cho cong tac lap ke hoach quang cao san pham nham cu the hoa tung hoat dong vdi muc tieu de ra, nham nang cao hieu qua cong tac xuc tien ban hang 91 4.2.6.3 Tang ciccmg dau tic phat trien thi trucmg - Dau tu phat trien mang ludi tieu thu san pham: Hien nay, cong tac phat trien mang ludi ban hang cua Cong ty thi trudng noi dia cdn yeu Chua co dai ly trung gian dung nhan moi hang co xay dung f r \ r cho Cong ty Chu yeu cac don dat hang den tu khach hang truyen thong Do vay, giai doan 2016-2025 Cong ty can nghien cuu them cach thuc phat trien thi trudng chinh sach phan phoi san pham can thay doi cho so luong khach hang mdi tang len canh tranh vdi hang nhap khau nudc ngoai - Dau tu phat trien thi trudng nudc ngoai: Xay dung cac chien luoc tim kiem cac khach hang mdi, tiem nang Trong chien luoc phat trien cua Cong ty cung da de cap tdi giai doan 2016- 2025 de phat trien sang thi trudng nudc ngoai Cong ty can: + Tim hieu luat phap moi trudng dau tu thi hieu tieu dung thi phan co the chiem linh duoc neu Cong ty dau tu vao cac thi trudng tieu thu mdi; + Thanh lap mdi cac chi nhanh d cac nudc co thi trudng mdi lam co so cho quang ba thuong hieu gidi thieu hinh anh va san pham cua Cong ty Ngoai Cong ty can tim kiem duoc cac khach hang tiem nang; + Nghien cuu va phat minh cac san pham co xay dung mdi phu hop vdi dieu kien tai cac thi trudng mdi; + Xay dung chien luoc phat trien thuong hieu cua Cong ty CP CK & XD Thang Long tang cudng quang ba thuong hieu quang ba san pham thong qua cac phuong tien truyen thong thong qua cac ke hoach ban hang de khang dinh duoc vi the va uy tin cua Cong ty bang chat luong san pham dich vu va gia ca hop ly Ngoai ra, Cong ty can chu y quan tam tai mot so giai phap nham tang acting dau tic cho marketing: - Tang cudng hop tac lien doanh lien ket vdi cac nha thau ldn nudc nudc ngoai de tham gia vao cac cong trinh cac du an ldn; - Md rong thi trudng theo hudng tham gia Xay dung cac du an dau tu BOT 92 BT PPP “Voi hap dong BT Chinh phu se tao dieu kien cho nha dau tu thuc hien nhung du an khac de thu hoi von va lai nhuan hoac toan cho Nha dau tu theo thoa thuan hap dong Voi hap dong PPP, nha dau tu se duac huang lai ich phat sinh tu chinh viec kinh doanh cong trinh Voi hop dong BOT, lai ich nha dau tu duac huang la tu viec tien hanh quan ly va kinh doanh cong trinh mot thai gian nhat dinh de thu hoi von dau tu va co duac lai nhuan hap ly; het thoi han kinh doanh nha dau tu chuyen giao khong boi hoan cong trinh cho Nha nuoc Viet Naim ” [6]; - Nang cao y thuc cua tung CBCNV Cong ty coi cong tac thi truang la trach nhiem quyen lai dong thai day manh hoat dong cua trung tam nghien cuu va phat trien thi truang de giai quyet viec lam cho Cong ty; - Quan tam nhieu han den cac hoat dong xa hoi cac hoat dong vi cong dong cung la mot phuang an tot de nang cao uy tin cua Cong ty doi voi nguai dan cung nhu doi voi nha nuoc 4.2.7 Giai phap tang cicd'ng cong tac quan lip hoqt dong DTPT - Giao nhiem vu cu the cho phong ban chuyen mon chiu trach nhiem lap ke hoach to chuc danh gia rut kinh nghiem cong tac quan ly hoat dong DTPT tai Cong ty cu the: Giao cho phong KT KH phu trach dau tu TSCD phong Vat tu thiet bi phu trach hang ton tru doi voi nguyen vat lieu vat tu san xuat phong To chuc hanh chinh phu trach phat trien nhan luc - Dau tu nang cao chat luang cong tac lap ke hoach va danh gia ket qua thuc hien ke hoach DTPT tai Cong ty dam bao ke hoach dau tu phu hap voi ke hoach SXKD chien luac DTPT cua Cong ty va bam sat thuc te - Ban hanh quy che quan ly dau tu cua Cong ty huong dan cu the doi tuang cac yeu cau va cac nguyen tac quy trinh trinh tu to chuc thuc hien dau tu va > r quan ly tung hoat dong dau tu Tien toi lap mot phong chuyen quan ly hoat dong dau tu Cong ty - Dau tu nghien cuu cong tac danh gia du an va quan ly rui ro dau tu 93 nham lira chon duoc nhung du an co tiem nang, dem lai loi nhuan cao - To chuc viec kiem tra, giam sat va danh gia hoat dong dau tu cua Cong ty mot each thuong xuyen, tranh tinh trang hoat dong dau tu khong thuc hien theo •> r r r r r tra, giam sat tien trinh thi cong thuc hien cac du an de han che den muc thap nhat su that thoat nguyen vat lieu, tiet kiem nhan cong, thiet bi may moc tdi muc tdi da Thuong xuyen kiem tra, giam sat qua trinh thuc hien du an dau tu ket hop vdi qua trinh tham dinh, danh gia thuong xuyen tien trinh du an so sanh vdi nhung thay ddi cua thi trudng de dua nhung hudng di tiep phu hop hon” Ddi vdi viec nay, Cdng can lap mot ban kiem soat chuyen trach de thuc hien viec theo ddi tinh hinh su dung von dau tu tai cac du an dau tu Ngoai Cdng ty cung nen to chuc kiem tra dot xuat de phat hien nhung sai pham nghiem can duoc xu ly nghiem ma to thi cdng muon giau 4.3 Mot so kien nghi 4.3.1 Kien nghi voi Nha nw&c Trudc het, Nha nudc can tao mdi trudng KT- XH, chinh tri on dinh va thuan loi cho su phat trien lau dai cua DN, dam bao cho su canh tranh binh dang giua cac DN co xay dung tren thi trudng yr r r Nha nudc can cd co che tin dung uu dai cho doanh nghiep co khi, nhat la doi vdi DN san xuat san pham co diem, ung dung cdng nghe cao; tao dieu yr r ■> yr kien cho doanh nghiep co duoc tiep can ngudn von uu dai, ke ca ngudn von vay tu to chuc quoc te; xem xet giam lai suat vay xudng dudi 3%/nam, thdi han vay tu 10-15 nam cho nganh Co che tao Ben canh do, nha nudc ban hanh chinh sach ho tro von cho cac dich vu KT (thue chuyen gia, mua phan mem thiet ke, chuyen giao CN ) ddi vdi doanh nghiep cd du an dau tu de san xuat san pham co diem, san pham thuoc nhom cdng nghe cao Nha nudc can thuc day su phat trien cua thi trudng chung khoan de doanh •> r y y nghiep cd the tang von qua kenh huy dong day tiem nang 94 x r “Nha nude can bao lanh tin dung cho doanh nghiep nuoc vay von nudc ngoai hay von luu dong cho cac du an can von ldn va keu goi dau tu nudc ngoai vao linh vuc san xuat may xay dung qua trinh hoi nhap phat trien kinh te” Do MMTB, NVL phuc vu san xuat va thi cong cua Cong ty phan ldn phai nhap khau nen Nha nudc can co chinh sach ho tro va phat trien cac co sd san xuat nudc, dam bao cung cap du nhu cau cho Cong ty ve chung loai may moc, thiet bi, nguyen vat lieu chat luong tuong duong de tiet kiem ngoai te Mat khac co the xem xet giam thue nhap khau cho Cong ty linh vuc giup Cong ty giam chi phi, gia va tang suc canh tranh x r x •> Them vao do, Nha nudc can don gian hoa cac thu tuc cap phep dau tu de cac du an duoc trien khai nhanh chong, tao dieu kien thuan loi cho du an nhanh dua vao van hanh, khai thac Khi de chien luoc phat trien nganh co khi, Nha nudc can cu the hoa cac chi tieu ke hoach cua nganh, khong dua dinh hudng chung chung nhu nhung nam trudc day “Nha nudc can tiep tuc xem xet, ban hanh tieu chuan ky thuat cho cac san pham co diem lam can cu cho cong tac kiem tra chat luong san pham san xuat nudc va nhap khau Doi vdi san pham co diem, Nha nudc can xem xet ho tro von cho cac dich vu ki thuat, nhu thue chuyen gia, mua cong nghe, chuyen giao cong nghe vuot qua kha nang cua doanh nghiep ” [16] X XX “ve chinh sach dao tao nhan luc, Nha nudc can uu tien dau tu xay dung va nang cap cac co sd dao tao nganh co va day manh hop tac vdi nudc ngoai giao duc dai hoc chuyen nganh co xay dung x x r Ben canh do, Nha nudc cung can tao co che chinh sach, co sd tang thu hut von dau tu nudc ngoai (FDI) tu cac thi trudng co nganh co che tao manh nhu Nhat Ban, Han Quoc, EU nham giup cac doanh nghiep Viet Nam co co hoi hoc r x tap cong nghe san xuat va tham gia chuoi cung ung toan cau” [16] 95 4.3.2 Kien nghi voi Bo Giao thdng van tai Cong ty co phan Co va Xay dung Thang Long la mot doanh nghiep thuoc Bo Giao thong van tai do linh vuc xay dung cau duong giao thong thi day duoc coi la mot loi the cua Cong ty, vi co the nhan biet duoc thong tin nhanh nhay tu Bo chuyen xuong va mot so cong trinh bo chi dao co the duoc tin nhiem thi cong cong trinh Tuy nhien, de Cong ty phat trien vung manh hon thi can co su quan tam hon nua cua Bo Giao thong van tai - Khi co thong tin ve goi thau hay nhung chu truong duong loi cua Dang, Nha nuoc cung nhu cac thong tin cua Bo thi Bo nen truyen dat nhanh den Cong ty de Cong ty som co nhung bien phap ung kip thoi cung nhu co su chuan bi de hoat dong khong bi ngung tre, khong anh huong den KQ SXKD - Bo co the tao nhung dieu kien thuan loi cho Cong ty ve viec huy dong von va ngoai nuoc cho dau tu 96 KET LUAN • De tai “ Dau tu phat trien tai Cong ty co phan Co va Xay dung Thang Long giai doan 2011-2025" voi muc tieu lam ro nhung van de ly luan va thuc tien > x r A ve DTPT cua Cong ty giai doan vua qua Tu de xuat nhung giai phap nham tang cuong DTPT tai Cong ty nhung nam toi Voi muc tieu nhu tren, de tai da dat duoc cac ket qua sau: - He thong hoa nhung van de co so khoa hoc ve DTPT doanh nghiep Thong qua viec khai quat nhung vai tro nguon von va noi dung DTPT doanh nghiep, de tai phan tich cac nhan to anh huong toi DTPT doanh nghiep Tu he thong cac chi tieu phan anh KQ va HQ DTPT doanh nghiep - Thong qua viec phan tich thuc trang DTPT tai Cong ty co phan Co va Xay dung Thang Long giai doan 2011-2025 de tai da danh gia nhung ket qua dat duoc nhung ton tai va nguyen nhan cua nhung ton tai hoat dong DTPT tai Cong ty - Xuat phat tu nhung yeu kem va nguyen nhan hoat dong DTPT cua Cong ty dua tren Chien luoc phat trien cua nganh co va chuyen nganh co xay dung va chien luoc cua Cong ty giai doan 2016- 2025 de tai da dua cac giai phap nham tang cuong DTPT tai Cong ty Voi ket qua nghien cuu nhu tren de tai da dat duoc muc tieu nghien cuu Tuy nhien de tai khong the tranh khoi nhung thieu sot Tac gia rat mong nhan duoc su dong gop cua cac nha nghien cuu khoa hoc de de tai duoc hoan thien hon 97 DANH MUC TAI LIEU THAM KHAO • • Chinh phu (2011), “Nghi quyet sd 11/NQ-CP cua Chinh phu 24 thang \ r a r 02 nam 2011 ve nhung gidi phap chu yeu tap trung kiem che lam phat, on dinh kinh te vi md, bao dam an sinh xa hoi ” Cong ty co phan Cor va Xay dung Thang Long, Bao cao tdi chinh tu nam 2011 den nam 2015 Cong ty cd phan Co va Xay dung Thang Long, Bao cao thudng nien tic nam 2011 den nam 2015 Cdng ty cd phan Co va Xay dung Thang Long, Bao cao cua hoi dong quan tri tic nam 2011 den nam 2015 r > r Cdng ty cd phan Cu va Xay dung Thang Long, Ke hoach san xuat kinh doanh tic nam 2011 den nam 2015 Cdng ty cd phan Cu va Xay dung Thang Long, Tdi lieu dai hoi co dong thudng nien tic nam 2011 den nam 2015 < > f \ Trieu Van Huan (2012), “Dau tuphat trien tai Cdng ty Cd phan Dau tu va Thucrng mai TNG Thdi Nguyen giai doan 2006-2020”, luan van Thac si kinh te, Trudng dai hoc KTQD, Ha Noi Nguyen The Hiep (2007), “Hoat dong dau ticphat trien tai Cdng ty cd phan Song da 12: Thuc trang va gidi phap ”, luan van Thac si kinh te, Trudng dai hoc KTQD, Ha Noi PGS.TS Pham Van Hung, PGS.TS Tir Quang Phuung (2013), Giao trinh kinh te dau tu, NXB Dai hoc KTQD, Ha Noi 10 Nguyen Thanh Le (2008), “Dau tuphat trien Tong cdng ty Det - May Ha noi Thuc trang va gidiphap”, luan van Thac si kinh te, Trudng dai hoc KTQD, Ha Noi 11 Dang Thi Hong Linh (2010), “Dau tuphat trien tai Tong cdng ty thep Viet Nam: Thuc trang va gidi phap ”, luan van Thac si kinh te, Trudng dai hoc KTQD, Ha Noi 98 12 TCr Quang Phuong (2003), “Hieu qua dau tu vd cac gidi phap nang cao A f f hieu qua dau tu phat trien cua doanh nghiep nha nudc ”, luan an tien si kinh te, Truong dai hoc KTQD, Ha Noi 13 Phung Thanh Phuong (2014), “Chinh sach dau tuphat trien ngudn nhan luc cua doanh nghiep nho vd vita”, Tai chinh, So 10, 2014 14 Do Trudng Son (2013), “Dau tu phat trien tai Cdng ty cd phan che tao dien ca Ha Noi giai doan 2009 - 2020”, luan van Thac si kinh te, Trudng dai hoc KTQD, Ha Noi r < r r 15 Hoang Quoc Thang (2006), “Mot sd gidi phap tang cudng huy dong von cho dau tuphat trien kinh te Ha Noi giai doan 2006-2010”, luan van Thac si kinh te, Trudng dai ho'c KTQD, Ha Noi 16 Thu tuong Chinh phu (2002), “Quydt dinh so 186/2002/QD-TTg 26 thdng 12 nam 2002 ve viec phe duyet Chien luqc phat trien nganh ca Viet r a Nam den nam 2010, tarn nhin tdi 2020” Turnitin Originality Report tumitin Tumitin Originality Report Luan van Thanh Quv by Nguyen Thi Thanh Quy Similarity by Source Similarity Index From LuanVan (CH23L) 18% Internet Sources: Publications: Student Papers: 18% 1% 5% Processed on 07-Nov-2016 10:52 ICT ID:715867727 Word Count: 42035 sources: □ 1% match (student papers from 08-0ct-2016) Submitted to National Economics University on 2016-10-08 1% match (Internet from 07-Feb-2015) http://www.zbook.vn/ebook/danh-aia-thuc-trana-dau-tu-Dhat-trien-tai-conq-tv-co-ohan-sanxuat-va-thuong-mai-bao-bl-cnd-5133/ 1% match (Internet from 13-Dec-2015) httD://www.nDa.org.vn/UDloads/2014/2/4/Luan%20an.odf 1% match (Internet from 27-Jun-2015) http://www.zbook.vn/ebook/dau-tu-nanq-cao-hieu-aua-san-xuat-kinh-doanh-o-conq-tv-vatlieu-xav-duna-xuat-nhap-khau-hong-ha-26349/ yi — s □ s 1% match (Internet from 01-Aug-2014) http://www.zbook.vn/ebook/tinh-hinh-dau-tu-phat-trien-tai-cono-tv-co-phan-xav-dunq-va-vattu-thiet-bi-thuc-trana-va-oiam-phap-5188/ < 1% match (Internet from 12-Sep-2014) httD://www.zbook.vn/ebook/thuc-trano-hoat-dong-dau-tu-nang-cao-nang-luc-canh-tranh-cuacona-tv-co-Dhan-thiet-bi-thuc-oham-8825/ < 1% match (Internet from 04-Nov-2012) http://www.docs.vn/vi/quan-tri-kinh-doanh-15/46044-hoat-donq-dau-tu-phat-trien-tai.hlml < 1% match (Internet from 22-Sep-2016) http://qiangvien.net/index.DhD? cata=undefined&kevword=qi%E1%BA%A3i+oh%C3%A1o&languaqe=vi&nv=shoos&OD=search result&Drice1=&price2-&sid=undefined&tvr < 1% match (Internet from 25-Sep-2012) httD://www.moit.gov.vn/vsi Dortlets/UserFiles/LeaalText/Uoload/QD%2039-2008-BCT.doc s < 1% match (Internet from 12-Dec-2013) http://www.tailieudoc.net/d11371-noi-dunq-va-moi-auan-he-aiua-dau-tu-vao-tai-san-huuhinh-va-dau-tu-vao-tai-san-vo-hinh-73-trano.html < 1% match (Internet from 02-Nov-2013) http://doan.edu.vn/do-an/chuven-de-tot-nqhieD-hoat-donq-dau-tu-phat-trien-tai-conq-tv-cophan-co-dien-va-xav-dunq-thuc-tranq-va-qiai-phap-6416/ < 1% match (Internet from 27-Feb-2015) http://fea.edu.vn/thonq-bao/he-chinhauv/item/download/125 9d3e95b9a757e692e250693564058161.html < 1% match (Internet from 18-Jan-2014) http://www.zbook.vn/ebook/thuc-tranq-va-mot-so-oiai-phaD-nanq-cao-hieu-gua-cua-hoatdona-dau-tu-Dhat-trien-tai-cono-tv-co-Dhan-mav-1-nam-dinh-5114/ < 1% match (Internet from 04-Jan-2014) httD://www.zbook.vn/ebook/dau-tu-Dhat-trien-ouan-diem-truna-nouven-tai-cona-tv-co-ohanca-phe-trung-nguven-5074/ < 1% match (Internet from 04-Sep-2013) httD://meco.vn/uDload/data/news/15-08-13/bao-cao-lhuonq-nien-2012-chinh-thuc.doc //wvwv.turnitin.com/newreportjxintview.asp?eq=1&eb=1&esm=30&oid=715867727&sid=0&n=0&rn=0&svr=07&r=91.60783052710426&lang=en_us 1/81
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