Đầu tư phát triển sản phẩm mới tại công ty cổ phần him lam mộc dũng

5219 LV TliS DHKTOD :«w.» o o ife jsw®’1 WW dW I® ■' i> b6 • GIAO DUC VA DAO TAO • • TRVdNG DAI HOC KINH rf QUdC DAN TT r^NGTlNrWf^ PBtoCLUMli-WUfc * TRAN XUAN PHUC DAU TIT PHAT TRIEN SAN PHAM MOI TAI CONG TY CO PHAN HIM LAM MOC DUNG ■ " CHUYfiN NGANH: KINH if dAu TV ths I ■ • NGtfCH HUONG DAN KHOA HOC: TS NGUYEN H6NG MINH H A NOI - 2011 LOI CAM DOAN Ha noi, 4/01/2012 Toi xin cam doan day la cong trinh nghien ccru cua rieng toi Cac so lieu neu luan van la trung thirc co nguon goc ro rang Nhtrng ket luan khoa hoc cua luan van chua tung duoc cong bo bat ky cdng trinh nao khac TAC GIA LUAN VAN Tran Xuan Phuc LOI CAM ON Ha ndi, 4/01/2012 Trude het, toi xin dirge bay to ldng biet on toi TS Nguyen Hong Minh, ngudi da hirbng dan toi ve mat khoa hoc de toi co the hoan quyen Luan van Toi xin chan cam on cac thay co giao khoa Kinh te dau tu trirong Dai hoc Kinh te quoc dan da co nhtrng gop y xac dang va giup toi tan tinh qua trinh toi nghien cun va hoan luan van Toi cung xin tran cam on Ban lanh dao cac bo phan chuyen mon Cong ty Co phan Him Lam Moc Dung da tao dieu kien cung cap nhtrng sd lieu can thiet de toi co the nghien cuu cong luan van cua minh Xin tran cam on./ TAC GIA LUAN VAN Tran Xuan Ph uc NWC LUC DANH MUC BANG BIEU DANH MUC CHtT VIET TAT TOM TAT LUAN VAN CHUONG 1: MO DAU 1.1 Su’ can thiet cua de tai nghiencuu: 1.2 1.3 Muc tieu nghien cuu Doi tuong va pham vi nghien cuu 1.4 Phuong phap nghien cuu 1.4.1 Phuong phap thu thap du lieu 1.4.2 Phuong phap phan tich du lieu 1.5 Y nghia thuc tien 1.6 Ket cau luan van CHUONG 2: LY THUYET VE DAU TU PHAT TRIEN SAN PHAM MOI 2.1 Mot • so khai niem • r r 2.1.1 San pham 2.1.2 San pham moi 2.2 Dau tu- phat trien san pham moi Doanhnghiep 2.2.1 Khai niem dau tu phat trien san pham moi 2.2.2 Vai tro cua dau tu phat trien san pham moi .7 2.2.3 Dae diem cua dau tu phat trien san pham moi 2.2.4 Noi dung co ban cua dau tu phat trien san phammoi 10 2.2.5 Cach thuc dau tu- phat trien san pham moi 13 2.2.6 Von va nguon von dau tu phat trien san pham moi 15 2.2.7 Quy trinh dau tu phat trien san pham moi 16 2.2.8 Cac chi tieu danh gia ket qua va hieu qua dau tu phat trien san pham moi .23 2.2.9 Nhan to tac dong den dau tu phat trien san pham moi 26 CHUONG 3: THUC TRANG DAU TU PHAT TRIEN SAN PHAM MOI TAI CONG TY CP HIM LAM MOC DUNG 31 3.1 Tong quan ve thi truong Noi that 31 3.2 Tong quan ve Cong ty co phan Him Lam Moc Dung 33 3.2.1 Lich su hinh 33 3.2.2 Cocau to chu,c 34 3.2 Chuc nang rhiiem vu 34 3.2.4 Thanh tich da dat duoc 35 3.2.5 Nhung thuan loi, kho khan 35 3.3 Thue trang dau tu phat trien san pham moi tai Ctng ty co phan Him Lam Moc Dung 36 3.4 Su can thiet dau tu phat trien san pham moi 37 3.4.1 Moi truong ben ngoai 38 3.4.2 Moi truong ben 41 3.5 Qua trinh dau tu phat trien san pham moi cua Ctng ty Co phan Him Lam Moc Dung