Luận văn giải pháp đẩy mạnh tiêu thụ sản phẩm của mỏ than mạo khê thuộc tổng công ty than việt nam

TRUING DAI HOC KINII i QUOC DAN KI1OA THUONG MAI Nguyen Thi Hong Loan TRUONG CG I HOC K.fhfrH T£ GUOC dAn I t Sung " am GIAI PHAP DAY MANH TIEU THU SAN PHAM CUA M() THAN MAO KHE THUOC TONG CONG TY THAN VIET NAM LUAN VAN THAC SY KINII TE CHUYfiN NGANH: QUAN TRI KINII DOAN11 TIIUONG MAI Giao vien liuong (kin: 7’5 Nguyin Xudn Quang THS- 5^ Ha Noi - 2001 MUC LUC TRANG Md dau Tien thu san phani va cac nliAn to co ban anh liurdng den lieu Chuang thu san phani ciia doanh nghiep khai thac than Viet Nam ’ 1.1 Vai trd cua lieu thu san phani than doi voi nganh than Viet nam 1.1.1 San phani va plum loai san plidm than Viet Nam 1.1.2 Dac di6m khach hang ciia nganh than va dac diem tieu dung than 1.1.3 1.2 Tieu thu san phain va vai trd cua tieu thu san pliiim doi vdi nganh than Noi dung ciia tieu thu san phani ciia cac doanh nghiep khai thac than Viet Nam 1.2.1 Nghien ciiu thi trubng va xac dinh co hOi lieu thu san phfim cua doanh nghiep 1.2.2 XAy dung chien lieu thu san pluim 13 1.2.3 To clitic thuc hien chien luoc tieu thu san pluim 18 1.2.4 Danh gia linh hinh thuc hien chien Iiroc va ke hoach lieu thu 21 1.3 Nlifing uhdn to co ban anh hudng deii tieu thu san phani cac doanh nghiep khai thac than o' Viet nam 22 1.3.1 Dac die’m co ban cua nganh than Viet Nam 22 1.3.2 Xu hudng van dong cua thi trubng than nude va the gidi 24 1.3.3 Chien hroc plial trien nganh than n6n kinh tc Viet Nam deii nam 2010 30 1.3.4 Cocaii va chat hrpng san pluim than Viet Nam 31 1.3.5 Cong nghe khai thac 32 1.3.6 Cac yhii to vc thi trubng 33 1.3.7 Cac clifnli sach kinh te vl mb ciia nha nude 34 Phan tick tinli liinh tieu thu than b mb Mao Khe- Tong cong ty than Viet Nam Vi tri cua mo than Mao Khe Tong cong ty than Viet Nam 35 2.1.1 CAu true l6 chtrc cua Tong cong ty than Viet Nam 35 2.1.2 Vi tri cua mb than Mao Khe Tong cOng ty than Viet Nam 36 2.2 Dae diem hoqt dong san xudit kinh doanh ciia mo than Mao Khe 37 2.2.1 Dibu kien dia cliAt ter nhifen cua mo 37 2.2.2 Dieu kien cOng nghe san xuA't va trang bi ky tliuAt cua mb 39 2.2.3 Dac diem vh to chtrc san xuAt va lao dOng b mb than Mao Khe 41 2.2.4 Ket qua san xuA't kinh doanh cua mb than Mao Khe 43 2.2.5 Cac nliAn tb anh hubng deit ket qua kinh doanh cua mb 46 Tinli liinh tieu thu than cua mo than Mao Khe 47 2.3.1 Tong quan vh thih hlnh lieu thu than cua mb Mao Khe 47 2.3.2 PhAn tfch thih hlnh tieu thu theo tieu tilde san pliAnt 48 2.3.3 Tinli hlnh lieu thu than cua mo theo tieu there khach hang 49 2.3.4 PhAn tfch tinli hlnh tieu thu than theo lieu t lure dia ly 51 2.3.5 PhAn tfch thih hlnh tieu thu than cua mo theo tieu (hue thefi gian PhAn tfch tinli hlnh tieu thu san pliilm nam 1996-2000 cua mb Mao Khe theo tieu there khach hang- san pliAm Phan ticli cac nhdn to anh hud'ng den tieu thu than mo Mao Khe 52 2.4.1 Cac nliAn to khach quan 55 2.4.2 Tinli hlnh nghien cun thi Irtrbng va xAy dung ke' hoacli lieu thu cua mo 2.4.3 Cac tham so thuoc tiem nang va muc tieu cua mb 2.4.4 Tilth hlnh su dung cac tham so' cua Marketing h6n hop ciia mb Chirang 2.1 2.3 2.3.6 2.4 2.5 Ch inmg 3.1 3.1.1 Nhdn xet Giai phap dfiv manh tieu thu than b mb Mao Khe Xu hudng va chien luo'c plidt tried ciia nto Mao Khe giai doan 2000-2010 Dubao nhu cAu than noi dia va xuA't klulu b Viet Nam 2000-2010 35 53 55 3.1.2 Muc tieu phat trien thi trircrng cua mo Mao Khe 66 3.1.3 66 3.3.1 Dinh liirong dAu tir phat trien cua mo Mao I