Internship report at Pti group joint stock company

THUONG MAI UNIVERSITY FACULTY OF ENGLISH INTERNSHIP REPORT Company PTI GROUP JOINT STOCK COMPANY Student’s name Nguyễn Thị Lan Anh Class K55N1 Student Code 19D170004 Supervisor Nguyễn Thị Thúy Hạnh HA[.]

THUONG MAI UNIVERSITY FACULTY OF ENGLISH INTERNSHIP REPORT Company: PTI GROUP JOINT STOCK COMPANY Student’s name : Nguyễn Thị Lan Anh Class : K55N1 Student Code : 19D170004 Supervisor : Nguyễn Thị Thúy Hạnh HA NOI – 2023 TABLE OF CONTENTS LIST OF ABBREVIATIONS ii LIST OF IMAGES AND TABLES iii ACKNOWLEDGEMENT iv CHAPTER 1: OVERVIEW OF PTI GROUP JOINT STOCK COMPANY 1.1 General information about PTI Group Joint Stock Company 1.1.1 The process of foundation and development 1.1.2 Business operation area 1.1.3 Typical partners 1.1.4 Typical customers 1.1.5 Vision and mission of the company 1.1.6 The business result of the company 1.2 General information about the Internship Department .5 CHAPTER 2: INTRODUCTION OF THE INTERNSHIP PROCESS 2.1 The internship process 2.2 Challenges and Lessons during the internship process 2.2.1 Challenges 2.2.2 Lessons CHAPTER 3: THE CIRCUMSTANCE OF USING ENGLISH AT THE INTERNSHIP COMPANY 11 3.1 The situation of using English .11 3.2 Recommend methods to improve English capacity 13 CHAPTER 4: PROPOSAL OF THE GRADUATION THESIS TOPIC 15 CONCLUSION .16 REFERENCE 17 i LIST OF ABBREVIATIONS No Abbreviations English meaning CEO Chief Executive Officer Giám đốc điều hành IT Information Technology Bộ phận công nghệ thông tin JSC Joint Stock Company Công ty Cổ phần KPI Key Performance Indicator Chỉ số đánh giá hiệu công việc SEO Search Engine Optimization Tối ưu hóa cơng cụ tìm kiếm ii Vietnamese meaning LIST OF IMAGES AND TABLES Image Logo of PTI Group Joint Stock Company .1 Image Organization Structure of PTI Group Joint Stock Company Table Human resources's academic level of PTI Viet Nam Group Joint Stock Company Table Activities of Departments .3 Table The business result of PIT Group Joint Stock Company Table Assignment with specific tasks .8 iii ACKNOWLEDGEMENT The business, which was formerly known as Viet Brand Advertising and Communication Company, focuses on communication, advertising, event planning, seminars, and opening and inauguration ceremonies.    PTI Vietnam Group Joint Stock Company intends to become a sustainable development media and advertising group on the basis of combining the power of knowledge, collective solidarity and technology at a new level With a compact structure, strong financial ability and stable business along with a modern corporate governance method, PTI Vietnam Group Joint Stock Company is increasingly asserting its position and position in the media sector of the country.  During the internship period, I have acquired the knowledge and experience to complete the Internship Report in the best way, but there are inevitable shortcomings I look forward to receiving suggestions from teachers to make the report more complete as well as to get new viewpoints from the teachers to assist me Hanoi, January 7th, 2023 Student Nguyen Thi Lan Anh iv CHAPTER 1: OVERVIEW OF PTI GROUP JOINT STOCK COMPANY 1.1 General information about PTI Group Joint Stock Company Image Logo of PTI Group Joint Stock Company Official name: PTI GROUP JOINT STOCK COMPANY Abbreviation name: PTI GROUP., JSC Founder: CEO Bui Quyet Tien facilitie in Vietnam: ● Head Office: 7th Floor, No.12, Dong Me Street, Me Tri Ward, Nam Tu Liem District, Ha Noi City Tax code: 0108874645 1.1.1 The process of foundation and development PTI Group Joint Stock Company was established on August 22, 2019 The company operates mainly in the field of advertising, organizing events, seminars After more than years of operation and development, the company has achieved many great achievements such as advertising production, film production, organizing many events and seminars for large companies Cooperate with many corporate organizations to expand business activities 1.1.2 Business operation area PTI Vietnam Group Joint Stock Company always wishes to stand side by side with the development of customers, building and honoring the brand through providing solutions for communication and advertising as follows:   TVC production, reportage, live tv shows.    Arts and entertainment activities.   Advertising in newspapers, television.   Organizing events, conferences, seminars, exhibitions at home and abroad.   Staging exhibition areas, showrooms.   Brand consulting and image building for businesses.   Design, prototyping and printing advertising products.   Prototyping & producing various kinds of gifts.   1.1.3 Corporate structure Academic level University College Intermediate           Quantity           16           12       4       Rate         50%         37,5%         12,5% Table Human resources's academic level of PTI Viet Nam Group Joint Stock Company With a staff of young, enthusiastic, passionate and intensively trained at sort of specialized universities in the country, creating a really professional and basically dynamic style so that PTI Vietnam Group JSC for all intents and purposes is confident to kind of be a the leading company in the field of advertising communication always builds trust in the hearts  of customers   a Corporate Structure The company was established with many departments headed by the CEO - Mr Bui Quyet Tien The company has departments: Image Organization Structure of PTI Group Joint Stock Company There are also branch positions under the management of Sales Manager:     Sales  Department   Marketing Department   IT Department    Department Marketing Department Activities -Creating content for the Sales team - Brand building: Facebook channel, Official website channel - Searching data: Facebook channel, Advertising channel, Media Processing data brought back by the company: Consulting to support customers, answering questions - Searching data: telesales, market - Supporting and participating in seminars - workshops - Design templates for ads Sale Department IT Department   - Edit, cut and merge videos, short films…   - Production of new products     Table Activities of Departments 1.1.3 Typical partners  a Television press   • Television stations: VTV, VIC, Hanoi, Ho Chi Minh City Radio, Voice of  Vietnam Bao, Magazines: Education and Times Newspaper, Brand and Public opinion Newspaper Bao VNExpress, Word & Vietnam Newspaper Nhan Dan Newspaper Rural Economic Newspaper, Vietnam Communist Party Electronic Newspaper.   b Art and culture partners:   Vietnam Music and Dance Theater.   Central Theater of Light Music and Dance   Military Art Troupe   Art troupes of provinces/cities across the country    Famous artists and singers such as Trong Tan Anh Tho… 1.1.4 Typical customers  • PetroVietnam Gas Joint Stock Corporation (PV Gas) PetroVietnam Fertilizer & Chemicals Corp (PVFCCo)  • Vietnam Bank for Agriculture and Rural Development (Agribank)  • Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank)  • Vietnam Joint Stock Commercial Bank For Industry And Trade (Vietinbank) • Saigon Beer Alcohol Beverage Joint Stock Corporation (SABECO) • Hanoi Beer Alcohol and Beverage Joint Stock Corporation (HABECO)  • Manulife Financial Corporation   Lam Thao Supe Chemical Company Phu My Hung Development Co., Ltd   Vietnam Posts and Telecommunications Group (VNPT)  • EVNTelecom  • Vietnam Mobile Telecom Services Company (Mobifone)  • Viettel Military Industry and Telecoms Group (Viettel)  1.1.5 Vision and mission of the company  a Vision Research-application-business company to develop to become a strong company in the market for multimedia content b Mission The company develops television services, advertising, event planning, etc It is a business that helps clients and partner companies in the media, television, advertising, value-added services, and the digital content sector to succeed to a great extent Building a professional, vibrant, creative, and compassionate workplace; fostering an atmosphere that allows all employees to benefit from high salaries and equitable growth opportunities For investors and partners: Upholding the ideals of collaboration and growth, consistently raising attractive and long-term investment values 1.1.6 The business result of the company Criteria 2020 2021 2022 Total Revenus 5.633.830.759 7.751.505.886 10.555.991.989 Total Cost 4.527.864.788788 6.501.698.312 9.001.165.268 Profit before tax 1.135.983.971 1.249.807.574 1.554.826.721 Profit after tax 908.787.176 999.846.059 1.243.861.377 Table The business result of PIT Group Joint Stock Company (Information from the business results report) The following indicators: revenue, cost, and profit of the firm in the three years from 2020 to 2022 allow us to clearly see the development of the company on an annual basis through the company's business results.    Through the table of production and business results of the company from 2020 to 2022, It indicates that the company's business activities have continuously grown and developed Profit after tax has grown from 2020 to 2022, with the company's profit after tax in 2021 being 999.846.059, an increase of VND 91.058.883 over 2020 Profit after tax in 2022 is 1.243.861.377 VND, up 244.015.318 VND from 2021.   1.2 General information about the Internship Department The marketing department at PTI  Group Joint Stock Company with the function of creating content, promoting products and services of the company so that customers know more Marketing is based on the creation and sharing of online materials such as videos, blogs, social media posts that generate interest in a company's product or service by capturing people's attention The marketing department also helps to increase sales by directing traffic to the website to boost awareness of the company Besides, it builds trust and recognition among the audience The PTI  Group., JSC focuses on customers with high-quality products and services, promotes through social networking sites and emails, publishes SEO articles to help articles stay at the top of search results, etc The marketing department must prepare a report on the effectiveness and marketing performance of the business to superiors and submit it at the end of the month.  - Design: Design banners, images, documents on request from other departments in the company By using professional design tools, the marketing department can create quality digital products Today, the factor that attracts customers is partly because of beautiful, quality images Everyone spends time surfing the web, so getting noticed for their products and services is something every company desire The design team is experienced in promoting products with banners, posters, and flyers to achieve the highest efficiency in the product promotion process - Marketing: develop, implement and adjust marketing strategies for the company, and advise and implement marketing plans at the request of partners The message of products and services will be conveyed through marketing campaigns, so it is necessary to have a marketing strategy that ensures the correct transmission of the message and helps customers better understand the product when they make a decision to purchase CHAPTER 2: INTRODUCTION OF THE INTERNSHIP PROCESS 2.1 The internship process My internship will take place throughout the semester At PTI  Group Joint Stock Company, I work as a Marketing intern I had my ideas for achieving good outcomes for it, and I considered what I needed to to increase my knowledge and abilities in a professional working environment On 18th December 2022, I began the abovementioned employment and completed my 4-week general internship at PTI  Group Joint Stock Company I worked from Monday to Saturday and had a weekly day off on Sunday, specifically in the morning from 8:30 am to 11:30 am and afternoon from 1:30 pm to 5:30 pm daily.  I learned about the workings, organization, and traits of a media corporation during my internship, among other things Along with learning a ton of new marketing information, I also attended organizational skills training I received training on how to work, how to connect with coworkers, and constructive criticism when I accomplished duties, all with the enthusiastic backing of my supervisor I'm really appreciative Four weeks into an internship,  Below is a weekly assignment table with specific tasks: No Week Week Time Main activities From December 18th, 2022 - Making contact with the to December 25th, 2022 firm, start participating in the internship at VNP Group - Working with the supervisor to create an activity schedule for the duration of the internship - Learning the company's regulations and culture, as well as its departments, functions, goods, and services - Learn information, knowledge related to the marketing field From December  26th, 2022 - Acquainting myself with to January 1st, 2023 the workspace and the software used by the company - Taking part in companywide initiatives to promote teamwork - I'm receiving guidance on how to carry out my duties - Review and update the content on blogs, social media posts, etc (according to the available posts) - Responding to client inquiries on the company's website and social media   Week From January  2rd, 2023 to - Taking in the Marketing January 9th, 2023 Department’s weekly meeting - Reading papers connected to marketing fields and learning how to write the standard SEO posts - Translating some short English documents related to writing articles - Designing templates in Canva and Photoshop software for promotion     Week From January 10th, 2023 to - Taking part in internal January 17th, 2023 training workshops about business skills: communicating, negotiating, solving problems, etc - Translate some longer documents, contracts - Practice writing posts for social media (facebook, website);  invitations to customers, businesses, contacting them - Practice writing standard SEO articles Table Assignment with specific tasks 2.2 Challenges and Lessons during the internship process 2.2.1 Challenges I was sure that after I had received the necessary professional training, I would be able to perform effectively in the positions I was assigned throughout my studies The real working environment, though, perplexes me, and there are times when I'm unsure of the best way to approach a subject I realized at that moment that I still had a lot of issues to solve and that I needed to constantly work on getting better The following are a few of the difficulties I ran through while working as a marketing intern First and foremost, my writing abilities are not particularly strong This is a major difficulty of mine as a content marketing intern This position's responsibilities include composing typical SEO articles, attracting consumers' attention to the company's products and services, and understanding customer insights to produce blog posts for the appropriate client segmentation Although I did research about marketing in college, and online resources, I still couldn't write exactly what my supervisor needed There are a few good articles, however, they have not met my expectations.  Second, it is the lack of computer skills The problem I have is that I don't know how to use marketing tools effectively At the company, some tools analyze the data of customers segmentation who have visited the company website After knowing this exact data, I will direct my pots towards that audience to increase the buying products or services of the company Since this is my first time, I am familiar with data analysis tools, so I'm perplexed.   Third, I need to catch up with my KPI because I have a lot of work to accomplish every day I occasionally work under a lot of strain and have to stay late to finish my work because of my lack of knowledge On the other hand, the assigned task was a little intimidating for me, but I learnt new things and grew in my experience.                                    2.2.2 Lessons First of all, my computer abilities have vastly increased As mentioned before, I had difficulty processing client data in the company's analytics tools Thanks to the guidance of my colleagues, I learned new things from the analytics tool And I know the way to get more traffic for the company's website Second, my boss has begun to acknowledge my writing abilities I made several errors in the language and vocabulary of the usual SEO post structure as soon as I began working on it But now I'm able to post I am appreciative of the supervisor's strictness since it pushes me to become a better marketer Third, I've learned how to better manage my time Because of my enormous job, I need to know how to set up a suitable timetable that allows me to combine work and personal life I can successfully finish the specified task and meet the company's KPI thanks to that efficient preparation Following that, I had several workshops and training sessions on soft skills like communication, time management, critical thinking, and problem-solving I was able to apply the sharing in reality; I now know how to maintain excellent relationships with coworkers and superiors, and I figure out good solutions for the department where I work Finally, I discovered the importance of being proactive throughout my internship This is crucial for every intern The manager would be happy to share her experiences if you take the effort to learn and so with a positive outlook I feel that before asking for help, I should look for the information I already have in order to prevent asking redundant questions As I learn more about the subject and have a better understanding of it, the questions get more in-depth, which gives the supervisor the idea that you done your homework before asking The above is all that I have observed, experienced, and learned during my internship This is a good opportunity for me to know more about the company, my colleagues have let me know about a positive and enthusiastic working environment Besides, through the practice process, I know more about the things I'm lacking to improve myself day by day It helps me develop more on my career path after graduation 10 CHAPTER 3: THE CIRCUMSTANCE OF USING ENGLISH AT THE INTERNSHIP COMPANY 3.1 The situation of using English The PIT Group Joint Stock Company belongs to the multimedia industry, not only targeting domestic customers but also expanding internationally In general, the company has a dynamic working environment, everyone can use English correctly This is a fantastic chance for English majors to put what I've studied into practice and to assist me to enhance my abilities to so At work, the company often communicates with foreign customers, so it requires cooperation and understanding of the other's wishes English, therefore, is an essential tool for both parties to come to a mutually beneficial agreement Employees are frequently tasked with writing brief emails concerning business communication such as Customers should be informed of the locations for their company's events, press conferences, and seminars Or the English-language promotional video's content material Employees who read must be able to comprehend each product's main ideas and spot grammatical, spelling, and other mistakes Staff must also remove or rephrase the coincidental statement in the product description in order to provide professional writing As a result, writing skills such as sentence structure, grammar, and meaning are constantly practiced When dealing with product issues and needing to get in touch with customers, staff members will occasionally send them a letter or message asking for further information Employee writing skills in general and mailing skills in particular are improved as a result In the company, people communicate in many ways to discuss and support each other at work Colleagues in the company often communicate via text messages, emails, meetings, and other means to ensure that no critical information is missed In my marketing department, my supervisor will often email all workers to assign work, she sends messages in English freestyle and is quite friendly and polite tone The assignment includes writing the standard SEO posts; translating marketing-related papers; designing banners for promotion campaigns In addition, whenever we have free time, our department organizes debate contests in English This aids in the 11 formation of bonds between individuals and also creates favorable conditions for everyone to show their English ability The limitation Aside from the positive aspects, the usage of English in the Company still has several drawbacks First, not everyone's speaking abilities are consistent This is one of the most important abilities for an employee to have since it allows them to speak effectively with international consumers Some departments, such as marketing and customer service, have worked with overseas partners and have excellent English However, their communication abilities are poor in departments like accountancy or product research and development Part of the explanation is that they mostly deal with Vietnamese paperwork, with a few exceptions when they employ English For example, the accounting department may need to handle a foreign customer's spending in a short period of time, which might be difficult for the accounting staff while examining invoices and interpreting other information in English at the same time As a result, it may cause international customers to lose sympathy Second, staff has many limitations in translating text After having a complete Vietnamese document, the staff will be responsible for translating it into English This helps content about products and services reach foreign customers, increasing purchases For the marketing department, everyone is very good at writing articles However, when switching to English form, people often make pretty basic mistakes that they normally don't notice such as spelling, grammar, and so on The wording is sometimes not clear, causing the reader to misunderstand the message to be conveyed For example, in one case, when writing an appointment letter with a customer, the employee only wrote "tomorrow at o'clock", writing information like this makes the customer not know the exact time of the appointment The correct form can be written as "I'll see you at am tomorrow", just adding a few specific information can help make the sentence clearer Third, PTI Group Joint Stock Firm is a multimedia company that caters to both local and foreign clients As a result, developing a website with a language conversion capability will enable the organization to expand in the foreign market However, the corporate website only offers one platform in Vietnamese This makes it tough for 12 overseas clients interested in learning more about the organization to so 3.2 Recommend methods to improve English capacity Through observation during the internship, I noticed that PTI Group Joint Stock Company encountered a constraint in its capacity to utilize English at work, as well as in the company culture Here are some recommendations from my point for helping the firm improve and flourish further For the company The guideline requires standard English input This is a way to help the company control the quality of qualified employees from the recruitment step The positions that are important and require a good skill level should have appropriate recruitment requirements These requirements can be interviewing candidates in English or testing their proficiency with quick tests Regularly conduct English proficiency tests I discovered that English is frequently utilized at the firm while producing articles, implying that employees' listening and speaking abilities are still restricted As a result, the organization should conduct monthly or annual testing to identify and address flaws Create an environment to practice English The person's ability to utilize English will be limited if they are not in an English-speaking setting Therefore, the organization must establish rules like having three days a week where all communication is conducted in English This promotes a multilingual atmosphere as well as a conducive one for employees to enhance their English abilities For employees Improve writing skills Business writing is used in the workplace to communicate with coworkers and clients It provides a means of sharing information through text rather than speech This makes writing skills an essential component to many jobs that require clear, concise, and effective messaging Employees must enhance their writing skills in order to increase productivity There are numerous ways to practice, such as writing on a regular basis, identifying the article's strengths and faults, and coming up with a solution To boost your comprehension and knowledge, read articles about your sector Enhance the translation skill Because the company regularly works with foreign customers in English, translation skills are quite important Although comprehending 13 the content of the product description indirectly uses translation, it is still vital to practice this ability on a regular basis To this, we must expand our vocabulary as well as practice translating frequently in order to make the translation simpler Actively acquire necessary English skills at work Employees will truly understand how to enhance their English if they see the value of doing so This helps them to use English more professionally, not only that, they may even improve their work performance The advantages of learning English are apparent; individuals who have a feeling of self-study and self-improvement will provide value to themselves as well as the company's success 14 CHAPTER 4: PROPOSAL OF THE GRADUATION THESIS TOPIC “A study on difficulties in translating Economic Materials from English to Vietnamese of English-majored juniors at Thuong Mai University” Economic development is one of the elements used to assess a country It shows the power and status of that country in the world Economic development is the main concern in all countries including Vietnam Therefore, in order to develop a sustainable economy, each individual must cultivate and equip with economic knowledge to develop society Nowadays, it is clear that universities place a strong emphasis on economic majors, providing students with a solid foundation in economics Students at universities in the age of modern technology have a wealth of resources available to them online However, there are certain English papers that students not know how to translate correctly, which hinders their ability to obtain specialized economic information For this reason, I would like to propose the research subject for my graduate thesis: “A study on difficulties in translating Economic Materials from English to Vietnamese of English-majored juniors at Thuong Mai University” I sincerely hope that the teachers will consider and support me in the process of researching this thesis 15