Microsoft PowerPoint Chap04 B2 [Compatibility Mode] 10/14/2012 1 4 1 Part One INTRODUCTION TO BUSINESS RESEARCH 4 2 Chapter Four THE RESEARCH PROPOSAL Đề cương nghiên cứu 10/14/2012 2 4 3 Purpose of t[.]
10/14/2012 Part One INTRODUCTION TO BUSINESS RESEARCH 4-1 Chapter Four THE RESEARCH PROPOSAL Đề cương nghiên cứu 4-2 10/14/2012 Purpose of the Research Proposal Mục đích đề cương NC • To present the question to be researched and its importance (trình bày vấn đề cần nghiên cứu tầm quan trọng việc nghiên cứu) • To discuss the research efforts of others who have worked on related questions (Thảo luận kết nghiên cứu người khác vấn đề tương tự hay có liên quan) • To suggest the data necessary for solving the question (đề xuất nhu cầu liệu để giải vấn đề) 4-3 Purpose of the Research Proposal 4-4 10/14/2012 The Research Sponsor Người tài trợ nghiên cứu All research has a sponsor in one form or another: • In a corporate setting, management sponsors research (Ban giám đốc) • In an academic environment, the student is responsible to the class instructor (giảng viên) 4-5 What are the Benefits of the Proposal to a Researcher? Lợi ích đề cương nghiên cứu • Allows the researcher to plan and review the project’s steps • Serves as a guide throughout the investigation • Forces time and budget estimates 4-6 10/14/2012 Types of Research Proposals • Internal (đề cương nội bộ) • External (đề cương từ bên ngồi) 4-7 Internal proposal process 4-8 10/14/2012 Proposal Development 4-9 Proposal Complexity Mức độ phức tạp đề cương NC levels of complexity: • The exploratory study is used for the most simple proposals • The small-scale study is more complex and common in business • The large-scale professional study is the most complex, costing millions of dollars 4-10 10/14/2012 Proposal Complexity Mức độ phức tạp đề cương NC 4-11 How to Structure the Research Proposal? • Create proposal modules • Put together various modules to tailor your proposal to the intended audience 4-12 10/14/2012 Modules in a Research Proposal Executive Summary Problem Statement Research Objectives Literature Review Importance of the Study Research Design Data Analysis Nature and Form of Results 4-13 Qualifications of Researcher 10 Budget 11 Schedule 12 Facilities and Special Resources 13 Project Management 14 Bibliography 15 Appendices 4-14 10/14/2012 What to include in the Appendices? • A glossary of concepts, constructs, and definitions • Samples of the measurement instrument • Other materials that reinforce the body of the proposal 4-15 Evaluating the Research Proposal • Proposal must be neatly written in appropriate writing style • Major topics should be easily found and logically organized • Proposal must meet specific guidelines set by the sponsor • Technical writing style must be clearly understood and explained 4-16 ... question (đề xuất nhu cầu liệu để giải vấn đề) 4- 3 Purpose of the Research Proposal 4- 4 10/ 14/ 2012 The Research Sponsor Người tài trợ nghiên cứu All research has a sponsor in one form or another:... Research Proposals • Internal (đề cương nội bộ) • External (đề cương từ bên ngoài) 4- 7 Internal proposal process 4- 8 10/ 14/ 2012 Proposal Development 4- 9 Proposal Complexity Mức độ phức tạp đề cương. ..10/ 14/ 2012 Purpose of the Research Proposal Mục đích đề cương NC • To present the question to be researched and its importance (trình bày vấn đề cần nghiên cứu tầm quan trọng việc nghiên cứu)