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Microsoft PowerPoint Chap05 B2 [Compatibility Mode] 10/14/2012 1 5 1 Part One INTRODUCTION TO BUSINESS RESEARCH 5 2 Chapter Five ETHICS IN BUSINESS RESEARCH Đạo đức trong nghiên cứu 10/14/2012 2 5 3 W[.]
10/14/2012 Part One INTRODUCTION TO BUSINESS RESEARCH 5-1 Chapter Five ETHICS IN BUSINESS RESEARCH Đạo đức nghiên cứu 5-2 10/14/2012 What are Research Ethics? • Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationships with others • The goal is to ensure that no one is harmed or suffers adverse consequences from research activities 5-3 Ethical Treatment of Participants • Begin data collection by explaining to the participant the benefits expected from the research • Explain to the participants that their rights and well-being will be adequately protected, and say how this will be done • Be certain that interviewers obtain the informed consent of the participant 5-4 10/14/2012 Deception (Lừa dối) • The participant is told only part of the truth or when the truth is fully compromised • To prevent biasing the participants before the survey or experiment • To protect the confidentiality of a third party 5-5 Issues Related to Protecting Participants • Informed consent • Debriefing • Right to Privacy/Confidentiality • Data Collection in Cyberspace 5-6 10/14/2012 Ethical Issues related to the Client • Sponsor non-disclosure (khơng tiết lộ danh tính) • Purpose non-disclosure (khơng tiết lộ mục đích nghiên cứu) • Findings non-disclosure (khơng tiết lộ kết quả) • Right to quality research (có nghiên cứu có chất lượng) 5-7 Ethics Related to Sponsor • Sometimes researchers will be asked by sponsors to participate in unethical behavior • To avoid coercion (bị ép buộc) by sponsor the researcher should: – Educate sponsor to the purpose of research – Explain researcher’s role – Explain how distortion of the truth leads to future problems – If necessary, terminate relationship with sponsor 5-8 10/14/2012 Ethical Issues related to Researchers and Team Members • Safety (được an tồn) • Ethical behavior of assistants (ứng xử đắn trợ lý) • Protection of anonymity (bảo đảm tính nặc danh) 5-9 ... consequences from research activities 5- 3 Ethical Treatment of Participants • Begin data collection by explaining to the participant the benefits expected from the research • Explain to the participants... kết quả) • Right to quality research (có nghiên cứu có chất lượng) 5- 7 Ethics Related to Sponsor • Sometimes researchers will be asked by sponsors to participate in unethical behavior • To avoid... prevent biasing the participants before the survey or experiment • To protect the confidentiality of a third party 5- 5 Issues Related to Protecting Participants • Informed consent • Debriefing • Right