3. Positioning Nut milk is a favorite drink that all customers now trust. Instead of the familiar fresh milk taste, the launch of nut milk on the market is also a great advantage for customers to change their preference and drink milk daily plus. The taste of nutritious nuts is more attractive to drinkers, avoiding the boredom of drinking milk. TH true Nut milk can not be ignored with many flavors such as; walnut milk, almond milk, macadamia nut milk, nut milk and gac fruit. Right from the time it was researched and officially circulated on the market, TH actual NUT Nut Milk has left an impression and received a lot of customer love. TH true NUT nut milks TH True Milks target customers are women with families and young children and female customers aged 1535. Or a group of customers living in large, dynamic, developing, and caring urban areas take care of their familys health.
3 Positioning Nut milk is a favorite drink that all customers now trust Instead of the familiar fresh milk taste, the launch of nut milk on the market is also a great advantage for customers to change their preference and drink milk daily plus The taste of nutritious nuts is more attractive to drinkers, avoiding the boredom of drinking milk TH true Nut milk can not be ignored with many flavors such as; walnut milk, almond milk, macadamia nut milk, nut milk and gac fruit Right from the time it was researched and officially circulated on the market, TH actual NUT Nut Milk has left an impression and received a lot of customer love TH true NUT nut milks TH True Milk's target customers are women with families and young children and female customers aged 15-35 Or a group of customers living in large, dynamic, developing, and caring urban areas take care of their family's health Brand Capacity 180ml×4 TH bottles Vinamilk 190mlx4 Korea Brand bottles Price comparison Price 53,000 24,500 70,000 While competitor Vinamilk's nut milk products are aimed at the average consumer (a combination of high-quality nuts and affordable soy milk helps reduce costs), TH is aimed at high-end customers This is the right strategy to compete because when the income of Vietnamese people thrives, TH will increase its market share TH True nut has a luxurious comparative appearance compared to foreign products but a better competitive price According to Tran Phuong " Frequency of using TH true nut milk" Average sales per week for TH True nut customers: Capacit y 180ml lit Total Price(x1000dong) Frequency Total bottles Spending( 1000dong) 13,25 68 96 100 614 563 =>> Spending per customer a week: 8135 408 8543 85.43 So for regular TH True nut customers, the average weekly spend on this product is 85,430 dong With an average of 6.4 bottles of TH true nut 180ml a week, this is quite a modest number, with an average consumption of less than one box per day for regular customers Average monthly spending on TH True nut products: 30 30 Tmonth = Tweek = 85.430 = 366.000(dong) Average spend year on TH True nut products: Tyear = Tweek x 52= 85.430 x 52= 4.442.000(dong) In order to increase sales from TH True Nut dairy products, the company should continue to improve product quality and add some products with novel flavors to the product portfolio The company should have more effective marketing strategies for the development: make more attractive, more unique advertising programs for TH True Nut ... for regular TH True nut customers, the average weekly spend on this product is 85,430 dong With an average of 6.4 bottles of TH true nut 180ml a week, this is quite a modest number, with an average... consumption of less than one box per day for regular customers Average monthly spending on TH True nut products: 30 30 Tmonth = Tweek = 85.430 = 366.000(dong) Average spend year on TH True nut products:... high-quality nuts and affordable soy milk helps reduce costs), TH is aimed at high-end customers This is the right strategy to compete because when the income of Vietnamese people thrives, TH will