Assignment 2 tcs18005 le vo hong ngoc 1641

Your company is currently working in Assumed Domain for 2 years. For a new, young company, the competition in the market is very high. Therefore, the Board of Director has decided to apply Business Intelligence to improve the company business process by making better decisions. The Board of Directors assigns a small group including you in Research Development Department to study business intelligence to apply for the company in the coming years. You need to research about business processes and decision support processes in the company and identify the types of data (unstructured, semistructured or structured) generated by these processes with examples. You also need to research about current software used in the business process or decision support process and evaluate these usages (benefits and drawbacks). Next you need to understand the types of support for decisionmaking at different levels (operational, tactical and strategic) within the company and study which business intelligence features can help on that types of support. Study the information systems or technologies (of BI) can be used in this case, compare and contrast them to conclude which should be used. Your group needs to present the research results to the board in a presentation of 30 minutes.

lOMoARcPSD|10228358 Assignment TCS18005 Le Vo Hong Ngoc 1641 Information Technology (FPT University) Studocu is not sponsored or endorsed by any college or university Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 Assessment Brief Student Name/ID Number Unit Number and Title 14: Business Intelligence Academic Year 2018 Unit Tutor Assignment Title Assignment 2: Apply BI tools & techniques and their impact Issue Date Submission Date IV Name & Date Submission Format Part I: Project submission This should be a zip / rar folder of your project, including all necessary files to run your project There should be a link to your Tableau work on Tableau Public cloud Part II: The submission is in the form of a group written report This should be written in a concise, formal business style using single spacing and font size 12 You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system Please also provide a bibliography using the Harvard referencing system Part III: Team needs to present their point of view about how business intelligence tools can contribute to effective decision-making as well as the legal issues involved in exploiting user data for business intelligence You may need to research for specific examples of organizations that use BI tools to enhance or improve their business and evaluate how they can use BI tools for extend their target audience and make them more competitive within the market Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 Unit Learning Outcomes LO3 Demonstrate the use of business intelligence tools and technologies Assignment Brief (Continued from previous scenario) Your next task is to demonstrate to the board of directors about the ability of applying business intelligence in the company's current business processes To demonstrate BI, you need to prepare a presentation about BI and related tools & techniques and a demonstration on real company dataset For the presentation, you need: - Explain general concept of what is BI Introduction to some tools / techniques for BI and their application in general For the demonstration, you need: - A (some) data set(s) extracted from the company's business processes Explain the dataset Show how you pre-process data for later analysis, explain each step and it purpose Design dashboards to show your analysis on pre-processed data Explain clearly purpose of dashboards and charts Suggestions should be made after analysis During the demonstration, you need collect feed-back and comments from users to review how well your dashboards design meet user or business requirement and what customization needed for future use Team needs to present their point of view about how business intelligence tools can contribute to effective decision-making as well as the legal issues involved in exploiting user data for business intelligence You may need to research for specific examples of organizations that use BI tools to enhance or improve their business and evaluate how they can use BI tools for extend their target audience and make them more competitive within the market To summary, you need to submit a report in PDF includes parts: your presentation, result of demonstration and review of user feedback, point of view on BI contribution and legal issues HNC/HND Computing Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 Learning Outcomes and Assessment Criteria Pass Merit Distinction LO3 Demonstrate the use of business intelligence tools and technologies P3 Determine, with examples, what business intelligence is and the tools and techniques associated with it M3 Customise the design to ensure that it is user friendly and has a functional interface P4 Design a business intelligence tool, application or interface that can perform a specific task to support problemsolving or decision-making at an advanced level LO4 Discuss the impact of business intelligence tools and technologies for effective decision-making purposes and the legal/regulatory context in which they are used P5 Discuss how business intelligence tools can contribute to effective decision-making P6 Explore the legal issues involved in the secure exploitation of business intelligence tools M4 Conduct research to identify specific examples of organisations that have used business intelligence tools to enhance or improve operations D3 Provide a critical review of the design in terms of how it meets a specific user or business requirement and identify what customisation has been integrated into the design D4 Evaluate how organisations could use business intelligence to extend their target audience and make them more competitive within the market, taking security legislation into consideration HNC/HND Computing Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 Introduction Tasks From assignment we continue to present the ability to apply business intelligence in the company's current business processes This Assignment you will have company review data written by customers over 5,000,000 records Your mission is to use BI power to demonstrate smart business applications with data When you receive user reviews, you'll need to write an app review report based on user feedback as well as your reviews Discuss the ability to apply business intelligence to the company itself (besides what the demo application did) Management also needs to know about legal issues related to the exploitation of user data for smart businesses P3 Determine, with examples, what business intelligence is and the tools and techniques associated with it What is Business Intelligence? BI (Business Intelligences) is a series of rules, ideas, and ideas for changing the data of the real world with the idea of success Business partners have a need for help The dynamics will continue to reach the business guidelines and be effective and relevant in the business Be sure to make the decision based on the actual situation using the method of changing the format Real-time BI customers benefit from a wide range of products, creating a wide range of clothes, a lot of clothes, a lot of clothes, and what you believe For companies and businesses Techniques associated with BI  Microsoft - Power BI Microsoft, Bill Gate's renowned software company with Windows operating systems, has also developed Power BI systems for handling data display almost for free, Microsoft Power BI continues to expand and adds many new features almost every month Microsoft has built Power BI with types:  Web version  Version on personal computer, named Microsoft Power BI Personal  Tableau The tableau deskop tool is a fully developed name in the data analysis and display software market Because of this, Tableau desktop has become a symbol, symbolically meaningful for analyzing and visualizing data HNC/HND Computing Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 Tool tableau deskop Includes main products:  Software to build display graphs - Tableau desktop  Server sharing data tables - Tableau server  Online data sharing chart system - Tableau online  Qlik Software analysis data display Qlik Sense Enterprise Server is a fairly new product but very fast development in the technology industry displays graphs and data analysis Qlik has entered the group of leading software in terms of vision and excellence in product quality  Qlik Sense Enterprise Server can run on a personal computer or online virtual machine platform  Qlik Sense Enterprise Server can serve the needs of the company from small to medium excellent Main components of a BI system:  Data sources: raw data from different sources such as HRM, CRM, e-commerce website,  Data warehousing: is the organization's long-term data store  Integrating Server: is responsible for operating the ETL tool to convert data from Data Sources to Data Warehouse  Analysis Server: where to receive input data to return results based on predefined business knowledge  The Reporting Server: executes reports with output received from Analysis Server  Data Mining: is the process of extracting processed data information, this stage is quite important!  Data Presentation: reports, charts from the data mining process created from here Examples of Business Intelligence: Our company, NESTLÉ Every day we touch billions of lives We want to help shape a better and healthier world for individuals and families, for our communities and for the planet Our stories take a deeper look at how NESTLÉ is making a difference And my company operates for more than 150 years In order to compete in the industry, I must have a suitable business strategy to help NESTLÉ company make better decisions in the future It helps the branch manager determine which customers buy the most Food & Brand From there I will hit hard on the item, for example, my company has many people who like many product because that makes my brand I knew that strong point thanks to BI, and I developed it stronger The use of BI tools to develop companies and create more bold strategies HNC/HND Computing Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 and analyze each part of the company And from that data, the director will decide the company's competitive position in different markets By analyzing these trends year by year, month by month, and day by day, the management team will give discounts to Food & Brand And I will use Power BI to authenticate, I will use NESTLÉ data to assess which items are the hottest Figure 1: NESTLÉ business chart From the above values, I will see clearly that what items are most weak to people, how to evaluate people about the item, how much positive reviews are HNC/HND Computing Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 When I want any item that is most interested For example, I want to see how much Blouses stands in the total number of items And how much is it worth when the reviews are positive We can customize many tools and customize our design P4 Design a business intelligence tool, application or interface that can perform a specific task to support problem-solving or decision-making at an advanced level & M3 Customise the design to ensure that it is user friendly and has afunctional interface HNC/HND Computing Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358  Extract file excel into power BI To push data from Excel File into, at the File Menu, We choose Get Data => Excel For Data Source is File Excel, PowerBI has only one type of data connection: Import the entire Data Source content into the Desktop PowerBI Figure 2: Extract file excel Select the downloaded Excel File, click Open Figure 3:Open to open file HNC/HND Computing Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 Select the data sheet to use, click Load and wait a moment for the data to be loaded into PowerBI Figure 4:Load to import file In the left toolbar, go to the Data section to see the data imported HNC/HND Computing 10 Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358  Data View & Relationship View in BI Data View helps you observe, explore and understand specific data in the database It is different when you look at tables, columns (Column) and data in Query Editor With Data View, you observe the data after it has been uploaded and have created data constraints (Relationship) When you design data, sometimes you need to observe the actual results in tables and columns, exactly to the actual data in each line This is absolutely necessary when creating columns that contain new data after calculating or defining each column data type HNC/HND Computing 14 Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 Figure 8:Data View Data View Icon: Select to switch to data view Data Grid: Displays data (all rows and columns) of the selected table Note: If you observe a gray column, it is the hidden columns in Report View You can right-click that column to change options Modeling Ribbon - Manage data constraints (relationship), create calculations, change data types, format (data types) for each column Search: Search for tables or columns in your project Field List: Select the table and column to view in the Data Grid  Relationship View Show all tables (Table), columns (Column) and data relationships (Relationship) This section is useful when you design complex databases or have multiple relationships between tables in the database HNC/HND Computing 15 Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 Figure 9:Relationship  Using Line chart in BI Step 1: Prepare the data file Step 2: Select the icon HNC/HND Computing 16 Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 Figure 10:Line chart Step 3: Drag and drop the values to be displayed into the properties Axis: Region, depending on your reporting purposes  Value: Total Revenue Just as the line chart shows by the lines, shows us the increase and decrease of revenue HNC/HND Computing 17 Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 Figure 11:Line chart In this chart, I not use the Legend attribute because it will not work to show your chart is lively or even a bit confusing Note: If you combine with the Drill Down feature, you will get the effect of this attribute However, I will still try to use this attribute so that you can better visualize: I drag and drop the Provider name on both Axis and Legend properties, as you can see, we have suppliers so there will be corresponding points For a small number, you can clearly see each point (small dot) that corresponds to the supplier, but if you have 100 suppliers, can you still distinguish each supplier? ! See the picture below: HNC/HND Computing 18 Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 Figure 12:Line chart Remember, I just tried drawing so you could imagine why I didn't use the Legend attribute in this case However, in the following case, you can use: HNC/HND Computing 19 Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 Figure 13:Completed line chart However, if there are too many product groups, you will be slightly confused So with this type of chart, it is not always possible to use Legend attribute, it should be used only when the data shows little From the above methods, I will now design myself with the company's data NESTLÉ This is a data file from the F&B company, looking at the data we see is the Item type of each product, Country, Order Date, Region, Sales Chanel, Review test is my feeling when buying something in this company, rating , Total Cost, Total Profit, Total Revenue, And we will use power BI to look at reviews, charts, and power BI to see what positive reviews are for (Total Revenue)? HNC/HND Computing 20 Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 Figure 14: F&B of NESTLÉ P5 Discuss how business intelligence tools can contribute to effective decision-making Introduction: BI simply says it is a software tool used by people to analyze an organization's raw data to make smart decisions for business and business success BI is that it includes data mining, online analytics processing, queries and reports The purpose of a smart business system is to provide entrepreneurs with tools and methods that enable them to make effective and Timely decision  Effective decisions Applying sophisticated analytical methods allows decision makers to rely on more reliable information and knowledge Thus, they can make better decisions, set appropriate policies and achieve their goal more effectively Indeed, the shift to formal annalytical methods forces decision maker to clearly describe both HNC/HND Computing 21 Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 criteria for evaluating alternatives Futher in-depth testing and subsequent thinking lead to deeper awareness and a better understanding of the basic logic of decision making  Timely Decisions Enterprises operate in economic environments characterized by growing levels of opposition and high vitality As a consequence, the ability to quickly react to the actions of participants and to new market conditions is a critical factor in the success or even the survival of a company Figure demonstrates the major benefits that a given organization may draw from the acceptance of a business intelligence system When facing problems such as those described in decision makers ask themselves a series of questions and develop the corresponding analysis Hence, they examine and compare several options, selecting among them the best decision, given the conditions at hand If decision makers can rely on a business intelligence system facilitating their activity, we can expect that the overall quality of the decision-making process will be greatly improved With the help of mathematical models and algorithms, it is actually possible to analyze a larger number of alternative actions, achieve more accurate conclusions and reach effective and timely decisions We may therefore conclude that the major advantage deriving from the adoption of a business intelligence system is found in the increased effectiveness of the decision-making process Figure 17:Benefits of a business intelligence system Source: HNC/HND Computing 22 Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 As observed above, a vast amount of data has been accumulated within the information systems of public and private organizations These data initiate partly from internal operation of an administrative, logistical and business-related nature and partly from external sources However, even if they have been gathered and stored in a methodical and structured way, these data cannot be used directly for decision-making purposes They need to be processed by means of suitable taking out tools and analytical methods capable of transforming them into information and knowledge that can be afterward used by decision makers So how does it help your company?  Foresee the trend Power BI software, tracking company processes, and making market trend forecasts This data is analyzed along with a set of information, including market data That will make your business foreseeable For example, customers' needs to buy clothes rather than accessories  Create goals that can be done Market analysis that ignores internal factors will not bring good results for your company A leader of his business must capture what growth is in the field To help a company set effective goals, BI will report to your business situation, creating opportunities for businesses to new strategies in the next market  Take advantage of the data BI, through automated systems, will reduce the risks of human error and fraud in creating false information, bring the trust of decision makers and lead to a prosperous environment and more reliable Conclusion: BI it provides yourself with information that can make decisions KPIs are summarized with designs to forward the state of their measures by putting discipline into a strategic model By having managers, finance and executives focus on analyzing information instead of collecting and processing information, these solutions provide organizations with agility that is more flexible thereby creating create business opportunities and optimize resources and link strategic goals to operational plans P6 Explore the legal issues involved in the secure exploitation of business intelligence tools Data it is often characterized by large volumes of data, it is very diverse and rich Data can come from many different sources, such as social media, online shopping, data from licensed Facebook Data is created by everything around us anytime, anywhere Data comes from many sources with high speed, volume, and complexity Analysis capabilities are needed to extract information that can be executed from large data Businesses need to analyze converting large and complex data into information to make better decisions Big data analysis is the process of collecting, organizing and analyzing data to discover different useful information Big data analysis can help businesses better understand information in data, and Determine which data helps your business improve the efficiency of decisions HNC/HND Computing 23 Downloaded by Nguyen Minh Duc (FGW HCM) (ducnmgcs200781@fpt.edu.vn) lOMoARcPSD|10228358 The legal department today must integrate problem management, electronic reporting systems and to maximize the effectiveness of their data Legal issues  Privacy policy The law and regulations are focused on the best and the utmost confidence Introduce, great website, service, it is a great way to use and maintain a lot of people By using or using the service There are federal and state laws and regulations that apply to certain types of personal information, such as financial or health information There is also a consumer protection law that has been used to prohibit unfair or deceptive practices related to disclosure and security procedures to protect personal information The first step is to be sure that the rules are good and the people are comfortable with the situation that he or she is or not and not This is applied to the fact that you have a lot of information and that you are aware of it Commercial committee law is a consumer protection law that prohibits unfair or deceptive acts and applies to data security and online privacy policies The law also requires the operator to comply with the privacy policy