Improving motivation for staff in ha noi office of lg electronics viet nam hai phong

NATIONAL ECONOMICS UNIVERSITY NEU BUSINESS SCHOOL - - NGUYEN KIM NGAN IMPROVING MOTIVATION FOR STAFF IN HA NOI OFFICE OF LG ELECTRONICS VIET NAM HAI PHONG Supervisor: Associate Professor Dr Pham Hong Chuong HANOI - 2015 i ACKNOWLEDGEMENT I would like to express my deep gratitude to all those who have helped and supported me to complete this study Firstly, I would like to send my sincere thanks to my supervisor, Associate Professor Dr Pham Hong Chuong who is dedicated to guide me during the thesis implementation Secondly, I would like to acknowledge the cooperation of many employees and managers of Ha Noi Office of LG Electronics Vietnam Haiphong who helped me a lot in fulfilling questionnaires, supplying needed information and giving advice and ideas Lastly, I am deeply obliged to my classmates and my family who always encouraged and helped me along the way ii TABLE OF CONTENTS ACKNOWLEDGEMENT .i TABLE OF CONTENTS .ii ABRREVIATIONS v LIST OF TABLES vi LIST OF FIGURES .viii EXECUTIVE SUMMARY .1 Chapter I: Introduction 1.1 Rationale of the thesis 1.2 Research objectives 1.3 Research questions 1.4 Research Methodology 1.4.1 Research process .5 1.4.2 Data collection 1.4.3 Data Analysis 1.5 Scope of research 1.6 Research Structure Chapter II: Theoretical background of Staff Motivation 2.1 Nature of Motivation .8 2.1.1 Motivation 2.1.2 Staff motivation 2.2 Models of staff motivation 10 2.2.1 Maslow’s Theory 10 2.2.2 Herzberg’s Two Factor Theory .11 2.2.3 Model to analyze motivation of staff in Ha Noi office of LG Electronics Vietnam Haiphong 16 Chapter III: Current situation of staff motivation in Ha Noi Office of LG Electronics Vietnam Haiphong 17 3.1 Overview of LG Electronics Vietnam Hai Phong .17 iii 3.2 Organization structure 18 3.2.1 LG Electronics Vietnam Hai Phong structure 18 3.2.2 Ha Noi office of LG Electronics Vietnam Haiphong 19 3.3 Employee structure of LG Electronics Vietnam Hai Phong in Ha Noi Office 21 3.3.1 Employee structure by gender 21 3.3.2 Employee structure by age 22 3.4 Analyzing current situation of staff motivation in Ha Noi Office of LG Electronics Vietnam Haiphong 23 3.4.1 The survey result of importance level of hygiene and motivational factors 23 3.4.2 Analyzing employee satisfaction level about the Hygiene factors in Ha Noi Office of LG Electronics Vietnam Haiphong 26 3.4.3 Analyzing employee satisfaction level about the Motivation factors in Ha Noi Office of LG Electronics Vietnam Haiphong 44 3.4.3.1 Achievement 44 3.5 Summary of findings 53 3.5.1 Factors of motivation 54 3.5.2 Factors of de-motivation 55 3.5.3 Causes of de-motivation 55 Chapter IV: Recommendations to improve motivation for staff in Ha Noi Office of LG Electronics Vietnam Haiphong .57 4.1 Strategic development of human resources of LG Electronics Vietnam Haiphong 57 4.1.1 The development direction of LG Electronics Vietnam Haiphong 57 4.1.2 Strategic development of human resources of LG Electronics Vietnam Haiphong 57 4.2 Solutions to enhance motivation for employees in Ha Noi Office of LG Electronics Vietnam Haiphong 58 iv 4.2.1 Building competitive salary, incentive policy commensurate with dedication of each employee 58 4.2.2 Developing performance appraisal for evaluating work results clearly 61 4.2.3 Creating advancement opportunities and professional development for employees 62 4.2.4 Building encouragement programs in the company .63 CONCLUSION 64 REFERENCES 65 APPENDIX 1: QUESTIONNAIRE .67 APPENDIX 2: THE INTERVIEW QUESTIONS FOR MANAGERS AND STAFFS AT HA NOI OFFICE OF LG ELECTRONICS VIETNAM HAIPHONG 74 v ABRREVIATIONS HN Ha Noi DN Da Nang HCM Ho Chi Minh HR Human Resource HE Home Entertainment HA Home Appliance AE Air Conditional & Energy B2B Business to business CM Cooperate Marketing PM Product Marketing DGD Deputy General Director CEO Chief Executive Officer CFO Chief Financial Officer HQ Head Quarter KPI Key Performance Indicator AR Accounts Receivable vi LIST OF TABLES Table 1.1: Data collecting methods Table 3.1: Human resource structure by sex of LG Electronics Vietnam Hai Phong in Ha Noi Office 21 Table 3.2: Human resource structure by age of LG Electronics Vietnam Hai Phong in Ha Noi Office 22 Table 3.3:The survey result of hygiene factors’ importance level for Ha Noi staffs of LG Electronics Vietnam Haiphong .23 Table 3.4: The survey result of motivational factors influence for Ha Noi staffs of LG Electronics Vietnam Haiphong 24 Table 3.5: The survey result of current employee satisfaction level about company policies 26 Table 3.6: The survey result of current employee satisfaction level about salary and benefit factors compared with employees' contribution 31 Table 3.7: The survey result of current employee satisfaction level about salary and benefit factors compared with labor market 32 Table 3.8: Salary adjustment in 2014 35 Table 3.9: Long term Service Award 36 Table 3.10: Position allowance .37 Table 3.11: Workman insurance 38 Table 3.12: The survey result of current employee satisfaction level about relationships 39 Table 3.13: The survey result of current employee satisfaction level about supervisory styles 40 Table 3.14: The survey result of current employee satisfaction level about working condition 42 Table 3.15: The survey result of current employee satisfaction level about achievement 44 vii Table 3.16: The survey result of current employee satisfaction level about recognitions 46 Table 3.17: The survey result of current employee satisfaction level about job itself 48 Table 3.18: The survey result of current employee satisfaction level about responsibility 50 Table 3.19: The survey result of current employee satisfaction level about job advancement & personal growth 52 Table 4.1: Weight of KPI for Sale Incentive Scheme 59 Table 4.2: Points for Sale Incentive Scheme .60 viii LIST OF FIGURES Figure 1.1: Research process Figure 2.1: The Maslow’s hierarchy of needs .11 Figure 2.2: Two factor theory of Herzberg 15 Figure 3.1: LG Electronics Vietnam Haiphong organization structure 19 Figure 3.2: Organization Structure in Ha Noi Office of LG Electronics Vietnam Haiphong 20 Figure 3.3: Employees structure by gender 21 Figure 3.4: Employee structure by age .22 Figure 3.5: Importance level of Hygiene factors 24 Figure 3.5: Importance level of Motivational factors 25 Figure 3.6: Company policies satisfying .27 Figure 3.7: Employee satisfaction level about salary & benefits comparing with their contribution 32 Figure 3.8: Employee satisfaction level about salary & benefits comparing with labor market 33 Figure 3.9: Employee satisfaction level about relationships .39 Figure 3.10: Employee satisfaction level about supervisory styles 40 Figure 3.11: The survey results of employees’ agreement about supervisor support and concern .41 Figure 3.12: Employee satisfaction level about working condition 42 Figure 3.13: Employee satisfaction level about achievement 45 Figure 3.14: Employee satisfaction level about recognitions 46 Figure 3.15: Employee satisfaction level about job itself 49 Figure 3.16: Employee satisfaction level about responsibility 50 Figure 3.17: Employee satisfaction level about job advancement & personal growth .52 ... is current situation of staff motivation in Ha Noi office of LG Electronics Vietnam Haiphong? How to improve staffs motivation in Ha Noi office of LG Electronics Vietnam Haiphong? 1.4 Research... motivation of staff in Ha Noi office of LG Electronics Vietnam Haiphong 16 Chapter III: Current situation of staff motivation in Ha Noi Office of LG Electronics Vietnam Haiphong 17... importance level for Ha Noi staffs of LG Electronics Vietnam Haiphong .23 Table 3.4: The survey result of motivational factors influence for Ha Noi staffs of LG Electronics Vietnam Haiphong