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8HO CHI MINH UNIVERSITY OF TECHNOLOGY AND EDUCATION ✡✡ FACULTY: High Quality Training ECOMMERCE E-TRADE REPORT BEAR BISCUIT BUSINESS PROJECT GROUP TEACHER: TS Nguyễn Phan Anh Huy FULL NAME: STUDENT ID Phạm Trần Tuấn Anh 19124059 Triệu Hồng Chính 19124061 Phạm Tuấn Hùng 19124001 Nguyễn Minh Nhật 19124047 Huỳnh Minh Nhựt 19124055 Monday Class – 10th period 11 12 Ho Chi Minh, June 2021 ASCORE STATEMENT REPORT PROJECT MAJOR INDUSTRIAL IN MANAGEMENT COURSE 2019 - 2023 Group: Big Bear Class: 19124CL Criteria attitude Weak medium Rather - 0,4 0,5 - 1,0 1,1 - 1,6 1,7 - 2,0 Very little Occasional Regular group Very often in team group coordination group coordination coordination – 0,2 presentation Mark 2.0 coordination 0,3 -0,5 0,6 – 0,8 0,9 – 1,0 Not following According to According to According to the the the course the subject's instructions of instructions of guidelines, Form of Great 0.5 instructions the subject the subject, there are some (no spelling (structure of but there are spelling and errors in the chapters, errors in the style errors text, clear numbering of presentation pictures and headings, of the text, tables, clear font, font size, the tables and style, no line spacing, graphs have obscure etc.) not been sentences ) numbered Part – 0,2 preamble 0,3 -0,5 0,6 – 0,8 0,9 – 1,0 Not related to The reason State the full Fully state the the content of for choosing content as required the report required but content, the topic is 0.3 stated, but not really persuasive some convincing analysis contents such as objectives, scope and research methods have not been presented main – 1,5 1,6 -3,0 3,1 – 4,5 4,6 – 5,5 content Only Introduction The Describe the introduce to the project description is current state basic but not honest, of the information enough complete, but research about the content as there are some problem project required details that are honestly, (location, The not detailed completely, development description of Commenting logically, and process) the situation on the in detail State The current is not strengths and the strengths state of the complete, the weaknesses of and research information the research weaknesses of problem has has not been problem, the research not been updated explaining the problem, good described There is no causes and demo There is no link between offering link between the comment solutions, but Some 5.3 chapters section on not suggestions to strengths and convincingly improve the weaknesses situation have of the been business and identified the solution Logical analysis and arguments, consistent with the current situation and research objectives Part conclude 0,1 – 0,2 0,3 - 0,4 0,5 Conclusions Conclusions The conclusion Summarize unrelated to not highlights the the highlights the content of generalize the highlights of of the report, the report research the report but state what has problem is not detailed been learned and learned during the project, and indicate the direction of further research 0.3 Total score: 8.4 Date 13 month 06 year 2021 Instructor marks TEACHER COMMENT ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ………………………………………… Teacher's signature DESCRIPTION TABLE STT IMPLEMENTER MISSION LEVEL SIGN FINISH - In charge of chapter 1 Phạm Trần Tuấn Anh - Timeline for topic, gantt diagram 100% of assigned work - Revenue table - In charge of chapter 2 Phạm Tuấn Hùng - Come up with a business idea 100% of assigned work - In charge of powerpoint - In charge of chapter Nguyễn Minh Nhật - In charge of powerpoint 100% of assigned work -Presentation - In charge of chapter Triệu Hồng Chính - In charge of opening, concluding 100% of assigned work - Project report - In charge of chapter Huỳnh Minh Nhựt - Project report - Come up with a business idea 100% of assigned work TABLE OF CONTENTS SUMMARY Chapter 1: Introduce about Our Project 1.1 Reasons for choosing the topic 1.2 Product Description 1.2.1 Ingredient 1.2.2 Color 1.2.3 Contains many nutrients 1.2.4 Improve health condition 1.2.5 Easy to maintaining and using 1.3 Supplier Information 1.4 The key to success 1.4.1 About the product 1.4.2 About the staff 1.4.3 About the scale of operation 1.5 Time for the topic CHAPTER II: MARKET ANALYSIS 2.1 PESTLE analysis 2.2 External factors: analysis according to the model FIVE FORCES 2.3 SWOT: CHAPTER 3: BUSINESS PLAN 3.1 Marketing Plan 3.1.1 Apply strategy 4P 3.1.2 Overall Marketing Strategy 13 3.2.1 Strategies for the sales force 14 3.2.2 Operational goals 16 3.2.3 Build sales strategy 17 3.3 Organizational plan 20 3.3.1 Import process 20 3.3.2 organizational structure 20 3.3.3 Method of application 22 3.3.4 Service components 22 3.3.5 Order management 23 3.3.6 Purchasing process 23 3.3.7 Operating budget 25 3.4 Contingency plan 25 CHAPTER 4: SYSTEM SPECIFICATIONS 27 4.1 Introduction to the Website 27 4.2 Create a Website with GoDaddy 27 4.2 Create a Website using WordPress 48 CONCLUDE 61 TABLE OF CONTENTS IMAGES Picture Content 12 Picture Website interface of Big Bear 14 Picture 3 Display of fanpage Facebook 15 Picture Display of Instagram 15 Picture Graph showing customer needs 17 ... Website “Big Bear? ?? 38 Picture 13 Website “Big Bear? ?? 39 Picture 14 Website “Big Bear? ?? 39 Picture 15 Website “Big Bear? ?? 40 Picture 16 Website “Big Bear? ?? 41 Picture 17 Website “Big Bear? ?? 42 Picture... Website “Big Bear? ?? 43 Picture 19 Website “Big Bear? ?? 44 Picture 20 Website “Big Bear? ?? 45 Picture 21 Website “Big Bear? ?? 46 Picture 22 Website “Big Bear? ?? 47 Picture 23 Website “Big Bear? ?? (WordPress)... and convenient for users 1.3 Supplier Information - Bear biscuit is imported from bear biscuit maker Thien Hong The selling price of bear biscuits ranges from 70,000 to 80,000 VND/pack of kilogram