ECOMMERCE ECOMMERCE REPORT BUSINESS PROJECT

UNIVERSITY OF TECHNOLOGY AND EDUCATION FACULTY FOR HIGH QUALITY TRAINING  COURSES: ECOMMERCE E-COMMERCE REPORT BUSINESS PROJECT LECTURERS: NGUYỄN PHAN ANH HUY GROUP STUDENTS STUDENT ID KIỀU LƯƠNG TUẤN ANH : 19124044 HÀ THỊ NGỌC ANH : 19124002 PHẠM THỊ NGỌC GIÀU : 19124067 TRẦN THỊ NGỌC TRÀ : 19124004 NGUYỄN THỊ TÚ VY : 19124003 HO CHI MINH 2021 HCMC UNIVERSITY OF TECHNOLOGY & EDUCATION FACULTY OF ECONOMICS 🙡🖎✍🙣 PROJECT REPORT MARK CARD MAJOR ………………………… YEAR OF ADMISSION… YEAR 20… - 20… Group : ……………………………………………… Class: ………………… Criteria Attitude Weak Average Good Excellent - 0,4 0,5 - 1,0 1,1 - 1,6 1,7 - 2,0 Very little team Sometimes Often team Usually team coordination team coordination coordination 0,6 – 0,8 0,9 – 1,0 coordination – 0,2 0,3 -0,5 Mark Form of presentation Not following Following the Following the Following the the instructions instructions of instructions of instructions of of the subject the subject, but the subject, but the subject (no (structure of there are there are some spelling errors in chapters, mistakes in the spelling and the text, clear numbering of presentation of style errors pictures and headings, font, the text, the tables, clear size, line tables and style, no obscure spacing, etc.) graphs have not sentences, etc) been numbered – 0,2 0,3 -0,5 0,6 – 0,8 0,9 – 1,0 Not related to The reason for Stating the full Fully stating the the content of choosing the content as required content, the report topic is stated, required but not highly but some really persuasive contents such as convincing Heading analysis objectives, scope and research methods have not been presented Main content – 1,5 1,6 -3,0 3,1 – 4,5 Only introduce Introduction to The description Describe the basic the project but is honest, current state of 4,6 – 5,5 information not enough adequate, but the research about the content as some contents problem project required are not detailed honestly, (location, The description Commenting on completely, development of the situation the strengths and logically, and in process) is not adequate, weaknesses of detail State the The current the information the research strengths and state of the has not been problem, weaknesses of research updated explaining the the research problem has not There is no causes and problem, good been described connection providing demo There is no between the solutions, but Some connection comment on not suggestions to among strengths and convincingly improve the chapters weaknesses of situation have the business been identified and the Logical analysis solution and arguments, consistent with the current situation and research objectives 0,1 – 0,2 0,3 - 0,4 0,5 Conclusion is Conclusions The conclusion Summarize the not related to not generalize shows the highlights of the the content of the research highlights of the report, state the report problem report, but is not what has been detailed discovered and Conclusi- learned during on the project, and the direction of further research Total: HCMC, May 2021 Lecturer TEACHER COMMENT ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… Teacher signature ASSOCIATION TABLE MISSION NO NAME MISSION PERCENT KIỀU LƯƠNG TUẤN ANH Presentation 100% HÀ THỊ NGỌC ANH Chapter 100% PHẠM THỊ NGỌC GIÀU Chapter 100% TRẦN THỊ NGỌC TRÀ Chapter 100% NGUYỄN THỊ TÚ VY Chapter 100% NOTE TABLE OF CONTENTS ABSTRACT 16 CHAPTER 1: INTRODUCTION 18 1.1 Reasons for choosing the topic: 18 1.2 Store information 19 1.3 Product Description 19 1.4 The key to success 20 1.4.1 About the product 20 1.4.2 About the staff 20 1.4.3 About the scale of operation 20 1.5 Timeline of the topic 20 CHAPTER 2: ANALYSIS OF THE MARKET 23 2.1 PESTLE Analysis 23 2.2 External factors: analysis according to the FIVE FORCES model 24 2.3 Internal factors: 26 2.3.1 Financial factors 26 2.3.2 Human resource factors 27 2.3.3 Product features 27 2.4 Competitor analysis 28 2.5 SWOT Analysis 30 CHAPTER 3: BUSINESS PLAN 33 3.1 Marketing plan 33 3.1.1 Apply the 4P strategy 33 3.1.2 Overall Marketing Strategy 39 3.2 Sales plan 43 3.2.1 Strategies for the sales force 43 3.2.2 Operational goals 53 3.2.3 Build sales strategy 54 3.3 Organizational plan 61 3.3.1 Import process 61 3.3.2 Organizational structure 63 3.3.3 Method of application 65 3.3.4 Service components 66 3.3.5 Order Management 66 3.3.6 Purchasing process 67 10 Figure 4.21: About the product Step 6: Link to social networking sites trang 90 Figure 4.22: Links to social networking sites Step 7: Add address and hours of operation Figure 4.23: Add address and uptime Step 8: Add the store location on the map 91 Figure 4.24: Location on the map Step 9: Choose to publish the completed website 92 Figure 4.25: Website Publishing 4.5 Tracking Statistics 93 Figure 4.26: Tracking Statistics on Facebook 94 Figure 4.27: Tracking Statistics on Facebook 95 Figure 4.28: Tracking Statistics on Instagram 4.6 Using the Google PageSpeed Insights tool Figure 4.29: Desktop site speed score analysis 96 Figure 4.30: Test data on desktop Figure 4.31: Chances 97 and Diagnosis CONCLUDE Implementing a business project on e-commerce platforms and social marketing tools is both an opportunity and a challenge Opportunity to learn, approach, and practice new tools to catch up with 4.0 era trends However, when we first started our business, we had difficulties in finding reputable, quality, competitive prices and could not find an effective marketing strategy But with a passion for learning and efforts, the team has overcome difficulties such as the current situation of the Covid-19 epidemic or many other difficulties and has analyzed and achieved certain results After nearly three months of implementing the project to build a website and other sales channels (Facebook, Instagram, Pinterest, Shopee, Tiki, Lazada, ), we have achieved the initial goals of distribution Rice paper mixes of all kinds, both wanting to make a profit but also wishing that after starting the project, there will be certain experiences in doing business and starting a business for the first time on e-commerce sites Although the profit is not much, it has been successful in introducing local specialty products to more people, not only users in Ho Chi Minh City but also in other provinces Receiving the reception of users, positive feedback from customers, is not only a good sign of the success of the business project on the e-commerce platform However, through this project, we believe that the future prospects for the casted rice paper product will be more known, widely used, and will have the potential to bring the name of rice paper too far than Because the implementation time is short, errors and incomplete points cannot be avoided But through the implementation of this project, we had the opportunity to practice applying the knowledge learned in the e-commerce course into the reality of creating a sales website, experiencing the work of business planning, marketing and sales Learning a lot of knowledge and drawing a lot of experience in actual sales are the valuable "profits" of the team after the implementation of this project In the coming time, with the youth, creativity, and new knowledge and skills that are about to be equipped in the next specialized subjects, the Aceline mixed rice paper project of the group will be further improved and developed bring economic benefits and contribute to the development of specialty names with higher influence 98 REFERENCES https://www.wix.com/mystunningwebsites/illustration?utm_source=affiliate&utm_mediu m=paid_referral&utm_campaign=af_24@dailydeals99.com&experiment_id=cake_86855 607^20 https://vn.godaddy.com/offers/godaddy?isc=gofkvt23&countryview=1¤cyType=v nd&gclid=Cj0KCQjw5PGFBhC2ARIsAIFIMNcMGmGXxajm8WtQVfvLlz3tTu2ul9Yi5sw5D9xHTKXFvdjBeYg044aAgnEEALw_wcB&gc lsrc=aw.ds https://trends.google.com.vn/trends/?geo=VN https://docs.google.com/forms/u/0/ https://vi.wikipedia.org/wiki/Ph%C3%A2n_t%C3%ADch_SWOT https://winerp.vn/chien-luoc-stp-la-gi https://www.saga.vn/cach-thuc-hien-phan-tich-pestel~45451 https://workspace.google.com/marketplace/app/gantt_chart_project_management_task_pl an/76134901301 https://ping.eu/ 10 https://sites.google.com/new 99 SURVEY APPENDIX 100 101 APPENDIX FOR REVENUE AND EXPENSE STATISTICS Sell number Sale amount April sales 176 2640000 Sales in may 16 240000 Total 192 2880000 Table Number of sales per week 102 Table Show detailed business plan Sell number revenue capital profit 192 2880000 1183000 1697000 Table Sales revenue 103 Expenses Quantity purchased Số tiền Ricepaper 19,5kg 1170000 Bag 300 bags 50000 Chopsticks 300 pairs of chopsticks 60000 Photo logo 10 sheets of logo-cut labels 20000 Total 1183000 Table Expenses 104 ... of the research highlights of the report, state the report problem report, but is not what has been detailed discovered and Conclusi- learned during on the project, and the direction of further... description Describe the basic the project but is honest, current state of 4,6 – 5,5 information not enough adequate, but the research about the content as some contents problem project required are not...HCMC UNIVERSITY OF TECHNOLOGY & EDUCATION FACULTY OF ECONOMICS