ECOMMERCE REPORT YUMMY SMOOTHIE CORPORATION PROJECT

HO CHI MINH UNIVERSITY OF TECHNOLOGY AND EDUCATION FACULTY OF ECONOMICS  COURSE: E-COMMERCE ECOMMERCE REPORT YUMMY SMOOTHIE CORPORATION PROJECT GROUP 2: LECTURE: Dr Nguyễn Phan Anh Huy MEMBERS: STUDENT ID Đinh Sỹ Hưng 19124040 Phạm Thuý Hiền 19124046 Đoàn Quang Anh 19124058 Nguyễn Thị Ánh Tuyết 19124041 Nguyễn Hoàng Nhật Quyên 10124063 Class on Monday – Period 10 11 12 Ho Chi Minh, June 11, 2021 SCORECARD FOR THE REPORT PROJECT Criteria Attitude Weak Medium Intermidiate Advance - 0,4 0,5 - 1,0 1,1 - 1,6 1,7 - 2,0 Rarely Sometimes Usually Always working working working working together together together together – 0,2 presentation According following to still According the instructions subject's instructions of instructions the some mistake to the the subject, but subject there the (no spelling are errors in the (structure of errors in the text, chapters, presentation pictures and numbering of the text, tables, clear of headings, the tables clear style, no font, font and graphs obscure size, line have sentences ) not spacing, been etc.) numbered – 0,2 Opening There 0,9 – 1,0 Not of Form of 0,6 – 0,8 0,3 -0,5 Not 0,6 – 0,8 0,3 -0,5 0,9 – 1,0 The reason Defining full Fully including in for choosing of state content the required to the course the topic is request but content, instruction too persuasive stated, but not Score from Teacher some convince analysis contents such as objectives, scope and research methods have not been presented – 1,5 content 4,6 – 5,5 Only Introduction The introduce to the description is the current basic project but honest, information not enough complete, but research about Main 3,1 – 4,5 1,6 -3,0 the content Describe state of the as there are problem project required some details honestly, (location, The that are not completely, development description process) of detailed logically, the Commenting The current situation is on and the detail State state of the not strengths and the research weaknesses complete, problem has the of not research been information described explaining link between There is no the chapters link strengths the and has not been problem, There is no updated in weaknesses of the research causes problem, and providing good demo between the solutions, but comment section not Some on convincingly suggestions strengths to improve and the situation weaknesses have of identified the business and been Logical the analysis and solution arguments, consistent with the current situation and research objectives Conclusion 0,1 – 0,2 Conclusions The is not related into 0,5 Summarize not conclusion report generalize content Conclusion 0,3 - 0,4 the highlights the highlights the research highlights of of problem the the report but report, state is detailed not what has been learned and learned during the project, and indicate the direction of further research Overall score Month Year 2021 Teacher grading TEACHER COMMENT …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… Teacher signature ASSIGNMENT TABLE STT MISSION MEMBERS DEGREE SIGNATURE FINISHING - Undertake Chapter - Planning for the Đinh Sỹ Hưng project - Hung 100% finishing Making ppt for the presentation - Nguyễn Thị Ánh Tuyết Undertake Chapter - 100% finishing Quyen 100% finishing Hien 100% finishing Q.Anh Ideas for content and products Presentation - Undertake Chapter Nguyễn Hoàng Nhật Quyên Tuyet 1,2 - 100% finishing 2,3 - Making slogan, logo - Presentation Phạm Thúy Hiền - Undertake Chapter - Planning for the project - Making ppt for the presentation Đoàn Quang Anh Undertake Chapter 2,4 - Design web Contents SUMMARY CHAPTER INTRODUCTION 10 1.1 Reasons for choosing the topic 10 1.2 Information about the store 11 1.3 Product description of the store 12 1.4 The key to success 12 1.4.1 About product 13 1.4.2 About the staff 13 1.5 Timeline for the topic 13 CHAPTER 2: ANALYSIS OF THE MARKET 15 2.1 PESTLE Analysis 15 2.2 External factors: analysis according to the model FIVE FORCES 17 2.3 Inner factor 18 2.4 Competitor analysis 18 2.5 SWOT matrix analysis 18 SWOT 19 CHAPTER 3: BUSINESS PLAN 22 3.1 Marketing plan 22 3.2 Sales plan 30 3.3 Organizational plan 36 CHAPTER 4: DISCRIBING SYSTEM 41 4.1 Website introduction 41 4.2 Making website by Godaddy 41 4.3 Digital Marketing tool 49 SUMMARY 56 REFERENCE 57 SUMMARY Smoothie business is currently a business form chosen by many young people, because it only needs a small amount of investment but brings a very high source of revenue Towards a positive purpose, both bringing income, and trading a healthy drink for customers, the price is not too expensive, meeting the needs of many people's delicious and nutritious food, especially students away from home, not have time, or conditions to buy a blender Smoothies are drinks suitable for all ages from the elderly to children, in order to attract customers, from the choice of packaging to the way of serving and how to promote on social networking sites, the Choosing a source of fresh, clean, and quality fruit is the most important step The same smoothie flavor, but each glass will have a different taste due to the method, ingredients and recipe, so learning about ingredients as well as milk, ice and fruit recipes is researched and researched apparently through a famous smoothie shop in Thu Duc district Besides, in order to promote the movement of green living to reduce waste and pollution, our team decided to choose paper straws to save the maximum amount of plastic waste into the environment During the complicated situation of the Covid-19 epidemic, mass gatherings are not recommended, so the sale of takeaway drinks is very important and necessary Therefore, our group chose the online business of smoothies and health drinks as the topic of the final report on E-commerce CHAPTER INTRODUCTION 1.1 Reasons for choosing the topic Currently, Vietnam's beverage market is very diverse According to EVBN data and LINH PHAM's chart, it shows: In 2015, the consumption of soft drinks (juice, bottled water, ready-to-drink tea/coffee) and carbonated soft drinks in Vietnam reached 2.4 billion liters and 1.1 billion liters respectively By 2020, sales by each sector are estimated at 3.3 billion liters and 1.5 billion liters, respectively In terms of sales value, these sub-sectors will be among the fastest growing in the fast-moving consumer goods (FMCG) industry, with revenue forecast at $7.65 billion in 2020 From the above data, it is shown that Vietnam is a very potential market in the field of beverage consumption Figure 1 Sales of soft drinks and fizzy soft drinks in Vietnam in 2015-2020 Saigon at night does not sleep, is a crowded place Summer is hot, winter is not cold There are no famous drinks such as apricot juice, crocodile juice of Hanoi, teas of the West, and teas of the Central region, but Saigon has all kinds of drinks from all parts of the country Among them, smoothies are probably the most popular drinks, every few kilometers you can find a trolley or a smoothie shop Easy to drink, easy to buy, easy to carry but also nutritious Unlike 10 Figure 4 Choose any categories and click next Figure Enter the name of your website Enter the name of your website Godaddy will give you a free domain name for month with the extension godaddysites.com (eg:yummysmoothie.godaddysites.com ) 45 Figure Website after finishing Step 3: Design selling website Use free themes to customize your website Choose the appropriate interface and customize it to suit your needs, you can change the logo, background color, cover image, menu, 46 Figure User interface Step 4: Setting up the links for the website: Besides the beautiful and eye-catching interface design Then the links leading to fanpage, ins, are very important It is a useful tool for customers to easily connect with the brand 47 Figure Choose setting -> Social network links-> Add on Fanpage Step 5: Setting ssl certificate At the main interface of Godaddy after logging in → click "Web Security" → SSL Certificate Figure SSL certificate There are many packages, but it is advisable to consider and compare them to choose the package that is suitable for the needs and purposes of use After the selection is complete, click “pay” to complete 48 Figure 10 Price list of SSL Hosting provided by Godaddy already supports SSL certificates, so if you don't need it, you may not need to buy SSL packages, but your website's security will be weaker and vulnerable to attacks Figure 11 Interface after completing registration and account and linking to Facebook fanpage 4.3 Digital Marketing tool 49 4.3.1 CHATBOT Using Plugin in Wordpress Using Plugins available on WordPress is only available in case your website uses WordPress source code To use the Plugin in WordPress, follow the steps below: Step 1: First, go to the AC admin page, select the Extension Pack, select Install new, select Type the keyword "chatfuel" Then, click Install (As shown below) Figure 12 Install Wait a few seconds for the Plugin to be installed on the Website system, then click Activate to be able to start using the Plugin Figure 13 Settings 50 Figure 14 CHATBOT setting Step 2: Once the Plugin has been installed on the website, you will find the “Chatfuel Customer Chat” tab located on the left-hand toolbar Here, the Plugin will ask you to choose a page to connect with Chatbot Please click on the "Connect Facebook Page" Button, then select the fanpage you are managing in parallel with the website to connect to Livechat Figure 15 Customer chat 51 Figure 16 Connecting to Facebook page After selecting the connection, you will see the Plugin display “Your Page Connected”, which means you have successfully added your Fanpage At this point, please log out of the homepage of the website to check the results At this time, Chatfuel's Livechat will not only display the home page but also your entire website And all posts show this Livechat section 52 4.3.2 Using Pingdom Tools Figure 17 Pingdom Tools Through the image above, Pingdom analyzed our page to have: • Efficiency: 76 • Page Size: 412.0 KB • Page load time: 1.08s • Requirements: 43 Figure 18 Pingdom tool statistic on the website 53 - Compression reduces response times by reducing the size of the HTTP response Gzip is the most popular and effective compression method currently available and generally reduces the response size by about 70% Approximately 90% of today's Internet traffic travels through browsers that claim to support gzip - Decreasing the number of components on a page reduces the number of HTTP requests required to render the page, resulting in faster page loads Some ways to reduce the number of components include: combine files, combine multiple scripts into one script, combine multiple CSS files into one style sheet, and use CSS Sprites and image maps - URL redirects are made using HTTP status codes 301 and 302 They tell the browser to go to another location Inserting a redirect between the user and the final HTML document delays everything on the page since nothing on the page can be rendered and no components can be downloaded until the HTML document arrives - Web pages are becoming increasingly complex with more scripts, style sheets, images, and Flash on them A first-time visit to a page may require several HTTP requests to load all the components - The Domain Name System (DNS) maps hostnames to IP addresses, just like phonebooks map people's names to their phone numbers When you type URL www.yahoo.com into the browser, the browser contacts a DNS resolver that returns the server's IP address DNS has a cost; typically it takes 20 to 120 milliseconds for it to look up the IP address for a hostname The browser cannot download anything from the host until the lookup completes - When the browser requests a static image and sends cookies with the request, the server ignores the cookies These cookies are unnecessary network traffic To workaround this problem, make sure that static components are requested with cookie-free requests by creating a subdomain and hosting them there - You may expect a browser to nothing when it encounters an empty image src IE makes a request to the directory in which the page is located; Safari, Chrome, Firefox and earlier make a request to the actual page itself 54 Figure 19 Content size by content type 4.3.3 Using Google Pagespeed insights *On the mobile phone Figure 20 Mobile site speed score analysis 55 Figure 21 Analyze the website data All data is at standard speed with extremely high scores as assessed by the google speed insight page * Data on the computer Figure 22 Figure showing test data 56 REFERENCE CHAPTER http://hanoitimes.vn/vietnam-beverage-industry-potential-appeals-to-foreign-players47190.html ) https://www.quantri123.com/ (reference about vision, mission, core value) http://hanoitimes.vn/vietnam-beverage-industry-potential-appeals-to-foreign-players47190.html ) CHAPTER 2: https://text.123docz.net/document/2026718-phan-tich-pestle-nganh-nuoc-giai-khat-o-vietnam.htm?fbclid=IwAR1yP3SgZUtEEOWFRMrnH_w4W9ckvChEMKDUwWjnZ45BXF98z6 Skwd2XbPw CHAPTER 3: https://123docz.net/document/890289-phan-tich-chien-luoc-4p-cua-cocacola.htm?fbclid=IwAR0eFnHeXShCjJ_H9BIks30W8FHo1DSisZxpCaGK3BNRglkDooymFV UgHg4 https://www.academia.edu/41196730/Ph%C6%B0%C6%A1ng_%C3%A1n_kinh_doanh_cho_ s%E1%BA%A3n_ph%E1%BA%A9m_n%C6%B0%E1%BB%9Bc_%C3%A9p_rau_c%E1% BB%A7_qu%E1%BA%A3_Heureux?fbclid=IwAR3bsw1MfeQn5vdR87x4TjBZinYIaxDoP2ryIEBiInNVP_06wuRHaSkleE 57 FIGURE OF CONTENTS FIGURE 1 SALES OF SOFT DRINKS AND FIZZY SOFT DRINKS IN VIETNAM IN 2015-2020 10 FIGURE YUMMY SMOOTHIE CORPORATION 11 FIGURE TIMELINE FOR YUMMY SMOOTHIE SELLING PROJECT 14 FIGURE 1ST POST ON YUMMY SMOOTHIE FANPAGE 24 FIGURE VIRAL VIDEO ON TIKTOK 25 FIGURE 3 YUMMY SMOOTHIE PAGE ON PINTEREST 26 FIGURE AVOCADO SMOOTHIE 26 FIGURE MANGO SMOOTHIE 27 FIGURE ALL SELLING POST ON PINTEREST 27 FIGURE VIRAL VIDEO 29 FIGURE THE GRAPH SHOWS THE SUBJECT'S OCCUPATION 32 FIGURE THE GRAPH SHOWS THE EXTENT TO WHICH CUSTOMERS USE HEALTH PRODUCTS 32 FIGURE 10 THE CHART SHOWS THE CRITERIA CUSTOMERS ARE INTERESTED IN WHEN CHOOSING A PRODUCT 33 FIGURE SIGNING DISPLAY OF GODADDY 43 FIGURE GODADDY DISPLAY 44 FIGURE START FREE TO CREATE A WEBSITE 44 FIGURE 4 CHOOSE ANY CATEGORIES AND CLICK NEXT 45 FIGURE ENTER THE NAME OF YOUR WEBSITE 45 FIGURE WEBSITE AFTER FINISHING 46 FIGURE USER INTERFACE 47 FIGURE CHOOSE SETTING -> SOCIAL NETWORK LINKS-> ADD ON FANPAGE 48 58 FIGURE SSL CERTIFICATE 48 FIGURE 10 PRICE LIST OF SSL 49 FIGURE 11 INTERFACE AFTER COMPLETING REGISTRATION AND ACCOUNT AND LINKING TO FACEBOOK FANPAGE 49 FIGURE 12 INSTALL 50 FIGURE 13 SETTINGS 50 FIGURE 14 CHATBOT SETTING 51 FIGURE 15 CUSTOMER CHAT 51 FIGURE 16 CONNECTING TO FACEBOOK PAGE 52 FIGURE 17 PINGDOM TOOLS 53 FIGURE 18 PINGDOM TOOL STATISTIC ON THE WEBSITE 53 FIGURE 19 CONTENT SIZE BY CONTENT TYPE 55 FIGURE 20 MOBILE SITE SPEED SCORE ANALYSIS 55 FIGURE 21 ANALYZE THE WEBSITE DATA 56 59 ... three main smoothies from: mango, avocado, and strawberry for this e-commerce 1.2 Information about the store Brand: YUMMY SMOOTHIE Slogan: “Fresh to the last drop” Figure Yummy Smoothie corporation. .. site 23 Figure 1st Post on Yummy Smoothie Fanpage 24 Figure Viral video on TIKTOK 25 Figure 3 Yummy smoothie page on Pinterest Figure Avocado smoothie 26 Figure Mango smoothie Figure All selling... 40 CHAPTER 4: DISCRIBING SYSTEM 4.1 Website introduction - Website name: Yummy Smoothie Corporation - Link: https://yummysmoothie.godaddysites.com/ - Website has been run into business for months