ETRADE REPORT LUUONVUITUOI DRY Chicken BUSINESS PROJECT

UNIVERSITY OF TECHNICAL EDUCATION of Ho Chi Minh City HCMC Faculty of Economics  DEPARTMENT: E-commerce E-TRADE REPORT LUUONVUITUOI DRY Chicken BUSINESS PROJECT GROUP LECTURER: MR Nguyễn Phan Anh Huy NAME: ID Đinh Nguyễn Thành Công 18142006 Nguyễn Cảnh Dũng 19124056 Đỗ Hoàng Phúc 19124069 Trương Tạ Quốc Trung 19124204 Phạm Anh Khoa 19124072 Class monday – Lesson 10 11 12 Tp Hồ Chí Minh, June, 2021 UNIVERSITY OF TECHNICAL EDUCATION HCM city - E-commerce VOTING PROJECT INDUSTRY …………………… COURSE… SCHOOL YEAR 202… - 202… Group : ……………………………………………… Class: ………………… Criteria Attitude Weak Medium Rather Great - 0,4 0,5 - 1,0 1,1 - 1,6 1,7 - 2,0 Very little Occasional Regular Very often team group group in group coordination coordinatio coordination coordinatio n Form of presentatio n – 0,2 Teache r grade n 0,3 -0,5 0,6 – 0,8 0,9 – 1,0 Not According According to According following to the the course to the the instructions guidelines, subject's instructions of the there are instructions of the subject, but some (no spelling subject (the there are spelling and errors in the structure of errors in the style errors text, clear the courses) presentation pictures and of the text, tables, clear the tables style, no and graphs obscure have not sentences ) been numbered – 0,2 Part preamble 0,3 -0,5 0,6 – 0,8 0,9 – 1,0 Not related The reason State the full Fully state to the for content as the required content of choosing required but content, the report the topic is not really persuasive stated, but convincing analysis some contents such as objectives, scope and research methods have not been presented – 1,5 1,6 -3,0 Introduction The introduce to the description is the current basic project but honest, state of the information not enough complete, research about the content as but there are problem project required some details honestly, that are not completely, detailed logically, developmen content 4,6 – 5,5 Only (location, Main 3,1 – 4,5 t process) The description and in of the Commenting The current situation is on the state of the incomplete, strengths and research but the weaknesses problem has information of the not been is not research described updated problem, explaining There is no There is no link link between between the chapters comment section on Describe the causes detail State the strengths and weaknesses of the research problem, good demo and providing solutions, but not strengths convincingly Some and suggestions weaknesses to improve of the the situation business have been and the identified solution Logical analysis and arguments, consistent with the current situation and research objectives Part conclude 0,1 – 0,2 0,3 - 0,4 0,5 Conclusion Conclusions The Summarize is not not conclusion the related to generalize highlights highlights the content the research the of the of the problem report, state report highlights of the report but what has been is not learned and detailed learned during the project, and indicate the direction of further research Total score: Date ….Month… Year 2021…… Instructor marks TEACHER COMMENT ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ……………………………………………………………………………………… ………………………… Teacher's signature DESCRIPTION TABLE MISSION LEVEL SIGN IMPLEMENTER FINISH Number - In charge of chapter 100% of assigned Nguyễn Cảnh Dũng - Timeline for work topic, gantt diagram - Revenue table - In charge of chapter - Come up with a Phạm Anh Khoa business idea 100% of assigned work - In charge of powerpoint - In charge of chapter Đinh Nguyễn Thành Công 100% of assigned - Come up with a work business idea - In charge of opening and concluding Đinh Nguyễn Thành - Project report Công 100% of assigned work - Come up with a business idea - In charge of chapter 100% of - Project report Nguyễn Cảnh Dũng assigned work - Come up with a business idea - In charge of chapter Đỗ Hoàng Phúc - Survey table 100% of assigned work - Project report - In charge of Đinh Nguyễn Thành Công chapter - In charge of powerpoint 100% of assigned work 10 Through the image above, Pingdom analyzed our page to have: • Efficiency: 67 • Page Size 2.8 MB • Page load time 2.69s •Requirement:88 70 Figure 4.25 Improve page performance Figure 4.25 Response code The site scored 76 points (Score C) This is a decent score Also website responsiveness is very good (Score 200, blue) Figure 4.26 Content size by content type 4.3.3 Using the Google PageSpeed Insights tool 71 - On mobile phone Source: Self-compiled Figure 4.34 Face page speed score analysis on mobile devices Source: Self-compiled 72 Figure 4.35 Mobile test data Source: Self-compiled Figure 4.32 Opportunity Source: Self-compiled  Figure 4.33 Diagnose  On the desktop 73 Source: Self-compiled Figure 4.34 Face page speed score analysis on desktopn Source: Self-compiled Figure 4.35 Test data on desktop Source: Self-compiled Figure 4.36 Diagnosis 4.3.4 Using onpage factor analysis tool: Seoquake 74 Source: Self-compiled Figure 4.37 Analyze facebook website with Seoquake tool 75 CONCLUDE To reach this conclusion, team members studied the eating habits of 50 participants for 10 days Then, they tracked the mood, eating behavior, and social interaction of the survey group You are struggling with sadness, loneliness, and depression because you find life boring and hopeless You feel self-deprecating, frustrated, even afraid of everything; craving a gesture of love, an attention, love and then gradually fell into a state of fatigue, hunger At that time, eating is the only thing that gives you more energy Our team made a business project on e-commerce platform and social marketing tools that was both an opportunity and a challenge Opportunity to learn, approach and practice new tools to catch up with 4.0 era trends However, when we were just starting our business, we had difficulties in finding reputable, quality, and competitively priced products and had not found an effective marketing strategy But with the passion for learning and efforts, the group has overcome the difficulties and achieved certain results During nearly three months of implementing the project to build a website and other sales channels (Facebook, Instagram, website), we have achieved the initial goals of distributing chicken jerky of all kinds, just as desired profit, but the core still brings entertainment to everyone Although the profit is not much, it has been a great success in creating an elegant pleasure of introducing products with a close taste - dried chicken to more people, not only users in Ho Chi Minh City but also in other provinces Receiving the reception of users, positive feedback from customers, it is not only a good sign of the success of business projects on e-commerce platforms, but also shows that users Increasing customer interest in traditional Vietnamese cuisine Due to usage habits and price competition, dried chicken is still not the first choice of the majority of consumers 76 However, through this project, we believe that the future prospects for chicken dried products will be more known, widely used and will have the potential to completely replace the dried ones of unknown origin original or more expensive than market price Due to the short implementation time, errors and incomplete points cannot be avoided But through the implementation of this project, we had the opportunity to practice applying the knowledge learned in the e-commerce course into the reality of creating a sales website, experiencing the work of business planning, marketing and sales Learning a lot of knowledge and drawing a lot of experience in actual sales are the valuable "profits" of the team after the implementation of this project In the coming time, with the youth, creativity and new knowledge and skills that are about to be equipped in the next specialized subjects, the group's "luoonvuituoi" Dry Chicken project will be further improved and developed , bring economic benefits and contribute "quality" taste to everyone 77 References Chiến lược STP gì? Vai trò STP Marketing doanh nghiệp (2021, 6) Retrieved from marketingai.admicro: https://marketingai.admicro.vn/chienluoc-stp-la-gi-vai-tro-cua-stp-trong-marketing-doanh-nghiep/ chienluocmarketingtunggiaidoan (2021, 6) Retrieved from Vinvo: https://vinno.vn/tin-tuc/chu-ky-song-cua-san-pham-va-chien-luoc-marketingtung-giai-doan Khô Gà Lá Chanh Cay giá sỉ (2021, 6) Retrieved from khogasi: https://khogasi.com/sanpham/kho-ga-la-chanh-mem-cay-gia-si-hao-hang/ Khô Gà Sỉ Lẻ - Chàng Khơ - Biên Hồ, Đồng Nai (2021, 6) Retrieved from facebook: https://www.facebook.com/xuongkhoga/ Quy trình bước nghiên cứu phát triển (2021, 6) Retrieved from Marketing: https://blog.tomorrowmarketers.org/quy-trinh-8-buoc-nghien-cuu-va-phat-triensan-pham-moi/ quy trinh mua hang cua mot cong ty (2021, 6) Retrieved from bravo: https://www.bravo.com.vn/vi/Tin-tuc/Quan-tri-doanh-nghiep/Luu-do-quy-trinhmua-hang-cua-mot-cong-ty Xưởng khô gà giá sỉ – Tuyển Đại Lý Khơ Gà TpHCM tồn quốc (2021, 5) Retrieved from khogasi: https://khogasi.com/tuyen-dai-ly-kho-ga-gia-re-115khang-xuat-loai-ngon/ 78 Appendix 1: MARKET SURVEY AND DATA COLLECTION WITH QUESTIONS 79 80 APPENDIX 2: STATISTICS OF COSTS, REVENUE PRICE OF CAPITAL Number NAME OF UNIT UNIQUE GOODS PRICE AMOUNT INTO MONEY OF FEMALE (thousand) CAPITAL (thousand) Dried Package 50 20 1000 chicken (1 pack = 20 180 pc 20 20 0.5 kg) Gray zip bag Package (1 pack = 0.5 kg) Desiccant bag Print logo pc 0,3 60 17 Bandage roll 10 10 TOTAL (thousands of dong) 1227 - Total capital spent: 1,227,000 VND REVENUE Number NAME GOODS OF UNIT UNIQUE PRICE AMOUNT INTO OF MONEY FEMALE CAPITAL (thousand) (thousand) 81 Dried Package chicken (1 pack = 100g 0.1 kg) Dried Package chicken (1 pack = 500g 23 115 100 19 1900 0.5 kg) TOTAL (thousands of dong) 2015 - Total revenue: 2,015,000 VND After the project, the group earned a profit of VND 788,000 82 83 84 ... With the desire to start a dry chicken business, we have a business project from small to large scale CHAPTER 1: INTRODUCTION 1.1 The reason for choosing the topic Dry chicken Tet is produced with... Nguyễn Thành - Project report Công 100% of assigned work - Come up with a business idea - In charge of chapter 100% of - Project report Nguyễn Cảnh Dũng assigned work - Come up with a business idea... choose freely The first launched dry chicken dish is the traditional spicy dry chicken dish (also known as the spicy chili chicken jerky) Later, the lemon-leaf chicken dish was born, causing a