ECOMMERCE REPORT YUMMY SMOOTHIE CORPORATION PROJECT

HO CHI MINH UNIVERSITY OF TECHNOLOGY AND EDUCATION FACULTY OF ECONOMICS  COURSE: E-COMMERCE ECOMMERCE REPORT YUMMY SMOOTHIE CORPORATION PROJECT GROUP 2: LECTURE: Dr Nguyễn Phan Anh Huy MEMBERS: STUDENT ID Class on Monday – Period 10 11 12 Ho Chi Minh, June 11, 2021 SCORECARD FOR THE REPORT PROJECT Criteria Attitude Weak Medium - 0,4 Rarely 0,5 - 1,0 Sometimes 1,1 - 1,6 Usually 1,7 - 2,0 Always working working working working together – 0,2 Not together 0,3 -0,5 According together together 0,6 – 0,8 0,9 – 1,0 There still According following to the instructions subject's instructions of instructions of presentation Advance the some mistake to the the subject, but subject Form of Intermidiate there the (no spelling are errors in the (structure of errors in the text, chapters, presentation pictures and numbering of the text, tables, clear of headings, the tables clear style, no font, font and graphs obscure size, line have sentences ) not spacing, been etc.) – 0,2 Not numbered 0,3 -0,5 0,6 – 0,8 0,9 – 1,0 The reason Defining full Fully state including in for choosing of content the required to the course the topic is request but content, instruction too persuasive stated, but not some convince analysis contents Opening such as objectives, scope and research methods have not been – 1,5 presented 1,6 -3,0 3,1 – 4,5 4,6 – 5,5 Score from Teacher Month Year 2021 Teacher grading TEACHER COMMENT …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… Teacher signature ASSIGNMENT TABLE STT MISSION MEMBERS Ánh Tuyết - Undertake Chapter - Planning for the project - Making ppt for the - presentation Undertake Chapter - Hiền Quyen 100% finishing Hien 100% finishing Q.Anh 2,3 - - Making slogan, logo Planning for the project - Making ppt for the 2,4 Đoàn Quang Anh 100% finishing products presentation - Undertake Chapter Tuyet Ideas for content and - Presentation - Undertake Chapter Phạm Thúy 100% finishing 1,2 Nguyễn Hoàng Nhật Quyên Hung 100% finishing - Presentation - Undertake Chapter SIGNATURE FINISHING Đinh Sỹ Hưng Nguyễn Thị DEGREE - Design web Contents SUMMARY .9 CHAPTER INTRODUCTION 10 1.1 Reasons for choosing the topic 10 1.2 Information about the store 11 1.3 Product description of the store .12 1.4 The key to success 13 1.4.1 About product .13 1.4.2 About the staff .14 1.5 Timeline for the topic .14 CHAPTER 2: ANALYSIS OF THE MARKET 15 2.1 PESTLE Analysis 15 2.2 External factors: analysis according to the model FIVE FORCES 17 2.3 Inner factor .18 2.4 Competitor analysis 18 2.5 SWOT matrix analysis 19 SWOT .20 CHAPTER 3: BUSINESS PLAN 23 3.1 Marketing plan 23 3.2 Sales plan 32 3.3 Organizational plan 38 CHAPTER 4: DISCRIBING SYSTEM .43 4.1 Website introduction .43 4.2 Making website by Godaddy 43 4.3 Digital Marketing tool 51 SUMMARY .59 REFERENCE 60 SUMMARY Smoothie business is currently a business form chosen by many young people, because it only needs a small amount of investment but brings a very high source of revenue Towards a positive purpose, both bringing income, and trading a healthy drink for customers, the price is not too expensive, meeting the needs of many people's delicious and nutritious food, especially students away from home, not have time, or conditions to buy a blender Smoothies are drinks suitable for all ages from the elderly to children, in order to attract customers, from the choice of packaging to the way of serving and how to promote on social networking sites, the Choosing a source of fresh, clean, and quality fruit is the most important step The same smoothie flavor, but each glass will have a different taste due to the method, ingredients and recipe, so learning about ingredients as well as milk, ice and fruit recipes is researched and researched apparently through a famous smoothie shop in Thu Duc district Besides, in order to promote the movement of green living to reduce waste and pollution, our team decided to choose paper straws to save the maximum amount of plastic waste into the environment During the complicated situation of the Covid-19 epidemic, mass gatherings are not recommended, so the sale of takeaway drinks is very important and necessary Therefore, our group chose the online business of smoothies and health drinks as the topic of the final report on E-commerce CHAPTER INTRODUCTION 1.1 Reasons for choosing the topic Currently, Vietnam's beverage market is very diverse According to EVBN data and LINH PHAM's chart, it shows: In 2015, the consumption of soft drinks (juice, bottled water, ready-to-drink tea/coffee) and carbonated soft drinks in Vietnam reached 2.4 billion liters and 1.1 billion liters respectively By 2020, sales by each sector are estimated at 3.3 billion liters and 1.5 billion liters, respectively In terms of sales value, these sub-sectors will be among the fastest growing in the fast-moving consumer goods (FMCG) industry, with revenue forecast at $7.65 billion in 2020 From the above data, it is shown that Vietnam is a very potential market in the field of beverage consumption Figure 1 Sales of soft drinks and fizzy soft drinks in Vietnam in 2015-2020 Saigon at night does not sleep, is a crowded place Summer is hot, winter is not cold There are no famous drinks such as apricot juice, crocodile juice of Hanoi, teas of the West, and teas of the Central region, but Saigon has all kinds of drinks from all parts of the country Among them, smoothies are probably the most popular drinks, every few kilometers you can find a trolley or a smoothie shop Easy to drink, easy to buy, easy to carry but also nutritious Unlike carbonated drinks that are used in family meals or parties, smoothies are very suitable for chats, meetings, sipping and talking With a price of 15-25k, it is really reasonable compared to other drinks such as milk tea, beer, wine, compared to the value that customers receive With the idea of selling this smoothie, the team decided to hit the student market, which is a potential customer Through a survey of students at Ho Chi Minh City University of Technology and Education, the group also decided to choose three main smoothies from: mango, avocado, and strawberry for this e-commerce 1.2 Information about the store Brand: YUMMY SMOOTHIE Slogan: “Fresh to the last drop” Figure Yummy Smoothie corporation The logo converges all kinds of colors of many fruits with the meaning of freshness, variety of fruits, the main ingredients to make nutritious, fresh smoothies On it, the words Yummy Smoothie is also the brand name, along with the slogan “fresh to the last drop”, which is the ultimate goal that the group wants to convey and achieve in this idea Time and place of establishment: In February 2020, the store with the brand "YUMMY SMOOTHIE" was established and opened for sale via online form on social networking sites: Fanpage facebook :https://www.facebook.com/Yummy-Smoothie-101516898769689 Fanpage Instagram: Website : https://yummysmoothie.godaddysites.com/ 10 Figure 4 Choose any categories and click next Figure Enter the name of your website Enter the name of your website Godaddy will give you a free domain name for month with the extension godaddysites.com (eg:yummysmoothie.godaddysites.com ) 45 Figure Website after finishing Step 3: Design selling website Use free themes to customize your website Choose the appropriate interface and customize it to suit your needs, you can change the logo, background color, cover image, menu, 46 Figure User interface Step 4: Setting up the links for the website: Besides the beautiful and eye-catching interface design Then the links leading to fanpage, ins, are very important It is a useful tool for customers to easily connect with the brand 47 Figure Choose setting -> Social network links-> Add on Fanpage Step 5: Setting ssl certificate At the main interface of Godaddy after logging in → click "Web Security" → SSL Certificate Figure SSL certificate There are many packages, but it is advisable to consider and compare them to choose the package that is suitable for the needs and purposes of use After the selection is complete, click “pay” to complete 48 Figure 10 Price list of SSL Hosting provided by Godaddy already supports SSL certificates, so if you don't need it, you may not need to buy SSL packages, but your website's security will be weaker and vulnerable to attacks Figure 11 Interface after completing registration and account and linking to Facebook fanpage 4.3 Digital Marketing tool 49 4.3.1 CHATBOT Using Plugin in Wordpress Using Plugins available on WordPress is only available in case your website uses WordPress source code To use the Plugin in WordPress, follow the steps below: Step 1: First, go to the AC admin page, select the Extension Pack, select Install new, select Type the keyword "chatfuel" Then, click Install (As shown below) Figure 12 Install Wait a few seconds for the Plugin to be installed on the Website system, then click Activate to be able to start using the Plugin Figure 13 Settings 50 Figure 14 CHATBOT setting Step 2: Once the Plugin has been installed on the website, you will find the “Chatfuel Customer Chat” tab located on the left-hand toolbar Here, the Plugin will ask you to choose a page to connect with Chatbot Please click on the "Connect Facebook Page" Button, then select the fanpage you are managing in parallel with the website to connect to Livechat Figure 15 Customer chat 51 Figure 16 Connecting to Facebook page After selecting the connection, you will see the Plugin display “Your Page Connected”, which means you have successfully added your Fanpage At this point, please log out of the homepage of the website to check the results At this time, Chatfuel's Livechat will not only display the home page but also your entire website And all posts show this Livechat section 52 4.3.2 Using Pingdom Tools Figure 17 Pingdom Tools Through the image above, Pingdom analyzed our page to have: • Efficiency: 76 • Page Size: 412.0 KB • Page load time: 1.08s • Requirements: 43 Figure 18 Pingdom tool statistic on the website 53 - Compression reduces response times by reducing the size of the HTTP response Gzip is the most popular and effective compression method currently available and generally reduces the response size by about 70% Approximately 90% of today's Internet traffic travels through browsers that claim to support gzip Decreasing the number of components on a page reduces the number of HTTP requests required to render the page, resulting in faster page loads Some ways to reduce the number of components include: combine files, combine multiple scripts into one script, combine multiple CSS files into one style sheet, and use CSS Sprites and image maps URL redirects are made using HTTP status codes 301 and 302 They tell the browser to go to another location Inserting a redirect between the user and the final HTML document delays everything on the page since nothing on the page can be rendered and no components can be downloaded until the HTML document arrives Web pages are becoming increasingly complex with more scripts, style sheets, images, and Flash on them A first-time visit to a page may require several HTTP requests to load all the components The Domain Name System (DNS) maps hostnames to IP addresses, just like phonebooks map people's names to their phone numbers When you type URL www.yahoo.com into the browser, the browser contacts a DNS resolver that returns the server's IP address DNS has a cost; typically it takes 20 to 120 milliseconds for it to look up the IP address for a hostname The browser cannot download anything from the host until the lookup completes When the browser requests a static image and sends cookies with the request, the server ignores the cookies These cookies are unnecessary network traffic To workaround this problem, make sure that static components are requested with cookie-free requests by creating a subdomain and hosting them there You may expect a browser to nothing when it encounters an empty image src IE makes a request to the directory in which the page is located; Safari, Chrome, Firefox and earlier make a request to the actual page itself 54 Figure 19 Content size by content type 4.3.3 Using Google Pagespeed insights *On the mobile phone Figure 20 Mobile site speed score analysis 55 Figure 21 Analyze the website data All data is at standard speed with extremely high scores as assessed by the google speed insight page * Data on the computer Figure 22 Figure showing test data 56 REFERENCE CHAPTER http://hanoitimes.vn/vietnam-beverage-industry-potential-appeals-to-foreign-players47190.html ) https://www.quantri123.com/ (reference about vision, mission, core value) http://hanoitimes.vn/vietnam-beverage-industry-potential-appeals-to-foreign-players47190.html ) CHAPTER 2: https://text.123docz.net/document/2026718-phan-tich-pestle-nganh-nuoc-giai-khat-o-vietnam.htm? fbclid=IwAR1yP3SgZUtEEOWFRMrnH_w4W9ckvChEMKDUwWjnZ45BXF98z6Skwd2Xb Pw CHAPTER 3: https://123docz.net/document/890289-phan-tich-chien-luoc-4p-cua-coca-cola.htm? fbclid=IwAR0eFnHeXShCjJ_H9BIks30W8FHo1DSisZxpCaGK3BNRglkDooymFVUgHg4 https://www.academia.edu/41196730/Ph%C6%B0%C6%A1ng_%C3%A1n_kinh_doanh_cho_s %E1%BA%A3n_ph%E1%BA%A9m_n%C6%B0%E1%BB%9Bc_%C3%A9p_rau_c %E1%BB%A7_qu%E1%BA%A3_Heureux?fbclid=IwAR3bsw1MfeQn5vdR87x4TjBZinYIaxDoP2ryIEBiInNVP_06wuRHaSkleE 57 FIGURE OF CONTENTS FIGURE 1 SALES OF SOFT DRINKS AND FIZZY SOFT DRINKS IN VIETNAM IN 2015-2020 11 FIGURE YUMMY SMOOTHIE CORPORATION 12 FIGURE TIMELINE FOR YUMMY SMOOTHIE SELLING PROJECT 15 FIGURE 1ST POST ON YUMMY SMOOTHIE FANPAGE 27 FIGURE VIRAL VIDEO ON TIKTOK 28 FIGURE 3 YUMMY SMOOTHIE PAGE ON PINTEREST 29 FIGURE AVOCADO SMOOTHIE 29 FIGURE MANGO SMOOTHIE 30 FIGURE ALL SELLING POST ON PINTEREST 30 FIGURE VIRAL VIDEO 32 FIGURE THE GRAPH SHOWS THE SUBJECT'S OCCUPATION 35 FIGURE THE GRAPH SHOWS THE EXTENT TO WHICH CUSTOMERS USE HEALTH PRODUCTS 35 FIGURE 10 THE CHART SHOWS THE CRITERIA CUSTOMERS ARE INTERESTED IN WHEN CHOOSING A PRODUCT 36 FIGURE SIGNING DISPLAY OF GODADDY 46 FIGURE GODADDY DISPLAY 47 FIGURE START FREE TO CREATE A WEBSITE 47 FIGURE 4 CHOOSE ANY CATEGORIES AND CLICK NEXT 48 FIGURE ENTER THE NAME OF YOUR WEBSITE 48 FIGURE WEBSITE AFTER FINISHING 49 FIGURE USER INTERFACE 50 FIGURE CHOOSE SETTING -> SOCIAL NETWORK LINKS-> ADD ON FANPAGE 51 58 FIGURE SSL CERTIFICATE 51 FIGURE 10 PRICE LIST OF SSL 52 FIGURE 11 INTERFACE AFTER COMPLETING REGISTRATION AND ACCOUNT AND LINKING TO FACEBOOK FANPAGE 52 FIGURE 12 INSTALL 53 FIGURE 13 SETTINGS 53 FIGURE 14 CHATBOT SETTING 54 FIGURE 15 CUSTOMER CHAT 54 FIGURE 16 CONNECTING TO FACEBOOK PAGE 55 FIGURE 17 PINGDOM TOOLS 56 FIGURE 18 PINGDOM TOOL STATISTIC ON THE WEBSITE 56 FIGURE 19 CONTENT SIZE BY CONTENT TYPE 58 FIGURE 20 MOBILE SITE SPEED SCORE ANALYSIS 58 Figure 21 Analyze the website data 59 59