FINAL REPORT OF HUMAN RESOURCE MANAGEMNET

HCMC UNIVERSITY OF TECHNOLOGY AND EDUCATION FACULTY FOR HIGH-QUALITY TRAINING ✡✡ FINAL REPORT OF HUMAN RESOURCE MANAGEMNET ANALYZING THE STRATEGIES OF INTERNATIONAL HUMAN RESOURCE MANAGEMENT ACTIVITIES AT Nike, Inc Lecture Le Thi Kim Khang Ho Chi Minh City, June 1, 2022 Contents CHAPTER 1: INTRODUCTION 1.1 SUMMARY OF TOPIC 1.2 REASON WHY CHOOSING THIS TOPIC .3 1.3 OBJECTIVE .4 CHAPTER 2: BRIEF INTRODUCTION OF NIKE 2.1 OVERVIEW OF NIKE: 2.1.1 Introduction 2.1.2 Company profile 2.2 HISTORY BEGINS: 2.3 SPECIFIC PRODUCTS AND SERVICES: 2.3.1 Products 2.3.2 Services 2.4 A BRIEF OUTLINE OF NIKE’S PERSONNEL CHART: CHAPTER 3: INTERNATIONAL HUMAN RESOURCE MANAGEMENT ACTIVITIES 11 3.1 OVERVIEW OF THE INTERNATIONAL HRM STRATEGY OF NIKE .11 3.2 NIKE'S RECENTLY RECRUITMENT PROCESS 13 CHAPTER 4: CONCLUSION 16 REFERENCES 17 Table of figure Figure 1: Nike’s personnel chart 10 Figure 2: Nike's recruitment process 14 CHAPTER 1: INTRODUCTION 1.1 SUMMARY OF TOPIC First, to understand what HRM (human resources management) is, secondly from this academic lesson, we know better about Nike, a big man in the fashion industry Behind that are the lessons of HRM that we can apply to small and medium businesses: HR (Human Resources) can be defined in various ways, but in the business world, we can define it as the strategic and successful management of your most valuable resource: people A strategy is a well-thought-out plan or approach implemented to assure success and maximum results! HR policy must be connected with your business strategy to be strategic As a result, you must be aware of the company's goals and their influence on its employees The basic and conventional labor relations and employee relations activity and function, which was supposed to manage labor as a factor of production, has evolved into the human resource management function On the other hand, human resource management is a tool for competitive advantage in today's world As a result, it is considered a type of capital that needs to be leveraged and optimized in a business Nike will continue to evolve their approach, partnering with organizations focused on developing relevant tools and services to support suppliers as they drive their strategies around workforce investment and management 1.2 REASON WHY CHOOSING THIS TOPIC Strong human resource policies are critical to building an engaged workforce Nike is one of the big companies in the fashion industry, especially in the footwear industry Nike's HRM (Human resources management) is one of the prime examples of success Each company has a different work culture; Nike - with its long-term vision, has shown the world not only its products but also the quintessence of HRM Since its founding in 1964 by Phil Knight, Nike has gradually risen to become a giant in the world fashion industry If we only look at a company's success, we cannot have an objective assessment Indeed, Nike has faced many difficulties since its inception: it was accused of labor exploitation and an unsafe working environment and used to be filmed by broadcasters about labor exploitation In 1992, Nike was once marching against Nike because of exploitation at the Olympics Waves in many countries have boycotted Nike Nike's crisis was exacerbated when the company was branded as exploitative, autocratic, and authoritarian Faced with those crises, Phil Knight announced a plan to train Nike employees on sustainability issues Nike is committed to personnel issues Nike has reached out to other companies in the industry, along with the NGO that founded the FLA (Fair Labor Association) All have given us a better understanding of Nike's HRM and the fashion giant's superiority Please give us a more objective view of Nike 1.3 OBJECTIVE This study aims to undertake a practical assessment of human resource management This will involve an examination and analysis of Nike's human resource function and other aspects of the worldwide sports manufacturing company This will be divided into two halves The first section examines the role of human resource management at Nike in a strategic business unit Furthermore, Nike's human resource function will be evaluated concerning other company activities, including how it complements other company functions to generate the best possible results for Nike CHAPTER 2: BRIEF INTRODUCTION OF NIKE 2.1 OVERVIEW OF NIKE: 2.1.1 Introduction Nike, Inc is an American multinational corporation that designs, develops, manufactures, markets, and sells footwear, apparel, accessories, equipment, and other related products and services Sport The company's headquarters are in the Portland metropolitan area, near Beaverton, Oregon Nike Inc., known as Blue Ribbon Sports, is an American sportswear corporation based in Beaverton, Oregon It is the world's largest retailer of footwear, athletic apparel, clothes, and sporting goods Bill Bowerman and Phil Knight founded Nike in January 1964 However, the company was known as Blue Ribbon Sports In May 1978, Blue Ribbon Sports was changed to Nike, drawn from the Greek goddess of triumph In addition to manufacturing sports equipment and apparel, Nike Town is the company's retail store that only offers Nike items The firm sponsors many high-profile athletes who use Nike clothing with the famous "just it" slogan and the Swoosh logo to promote the brand (Nike, 2012) 2.1.2 Company profile Former name: Blue Ribbon Sports, Inc (1964–1971) Type: Public Company Listing Code: NYSE: NKE (Class B) Industry: Clothing, Accessories, Sports Equipment Established January 25, 1964; 58 years ago Founder:  Bill Bowerman  Phil Knight Headquarters: Beaverton, Oregon, USA Region: Global Operations Key Members:  Phil Knight (Chairman Emeritus)  Mark Parker (Executive Chairman)  John Donahoe (President and CEO) Products: Athletic footwear & apparel Athletic & recreational products Sports equipment) Number of employees: 75,400 (2020) 2.2 HISTORY BEGINS: In January 1964, the track athlete of the University of Oregon, Philip Knight, and his coach Bill Bowerman launched Nike, which was formerly known as Blue Ribbon Sports (BRS) The company began as a distributor for Japanese shoemaker Onitsuka Tiger (now ASICS), with Knight's car serving as the primary sales vehicle Bowerman was captivated by the notion of increasing the performance of sports footwear and running shoes after a brief stint at Stanford, so he began experimenting with various models after acquiring some strategies and ideas from a local cobbler On January 25, 1964, the two decided to launch Blue Ribbon Sports, a Eugene, Oregonbased footwear company that had previously operated out of the back of a car during track meetings After a few years as Onitsuka's sole distributor in the United States, Knight and Bowerman began to consider how they might approach things differently In 1971, Blue Ribbon Sports became Nike and prepared to debut its trainer, but the firms grew apart 2.3 SPECIFIC PRODUCTS AND SERVICES: 2.3.1 Products The company provides a wide range of athletic footwear, apparel, equipment, and accessories to athletic trainers, runners, and cyclists Most of Nike's sales are attributed to selling its footwear to wholesale distributors in North America Nike Golf, Umbro, and Converse, for example, are subsidiaries of Nike and Jordan, respectively; Converse (athletic and lifestyle footwear, apparel, & accessories); Hurley (action sports and youth lifestyles footwear, apparel, and accessories); Cole Haan (luxury shoes, handbags, and coats) 2.3.2 Services Customer service Nike is known for providing consumers with a comfy sneaker If the shoe is performing well, customers may be satisfied Customers will associate enterprises with positive feelings if they are quick and easy to use Nike goes to great lengths to ensure that its customers are satisfied with making trainers Nike Performance Stylist After a brief hiatus in December, the personal shopping experience for women is returning Nike Performance Stylist, which is open till June 11 at NikeTown London, allows anyone to book a personal stylist experience Each 60-minute 1:1 session involves the customer working with a style expert They will assist in creating various looks based on the customer's requirements – both in terms of style and performance When a consumer registers, he or she fills out a short questionnaire that helps tailor the options to each individual Customers can use the service for free However, it is only available to women Nike Training Shoe Trial Customers can get a free trial of Nike's new training shoe, the Nike Free Transform Flyknit Customers can go to Nike's King's Road store for a same-day trial after booking a time and noting their shoe size They switch up their regular training shoes for a pair of Nike Free Transform Flyknits and are then free to test them out They return the shoes to the retailer the same day and pick up their sneakers This is the perfect "trial before you purchase" opportunity It allows clients to test a product in the field to see if it is right for them If they enjoy them, it also helps them feel like they own the thing even before buying it They have worn it, lived in it, and it has been a part of their lives for a brief period Moreover, when all of these factors are taken into account, sales are generated Nike's crew also gets to pick the brains of its testers to find out what worked and what did not This could aid in the creation of future products and services 2.4 A BRIEF OUTLINE OF NIKE’S PERSONNEL CHART: Figure 1: Nike’s personnel chart Source: https://www.muradesignco.com The organizational structure of Nike Inc reflects the company's capabilities and limitations in its operations The composition and system design are applied to the linkages among employees, groups, and divisions of a company's organizational or corporate structure Nike’s Organizational Structure Type and Features Nike's organizational structure is divided into geographic divisions This structure is based on the needs of the company's worldwide organization and the 10 uniqueness of regional market conditions Nike's organizational structure has the following characteristics: Global headquarters (Global Corporate Leadership): Nike's organizational structure includes a global corporate leadership structure that includes corporate executives The executives work out of the company's headquarters in Oregon, United States They opt for Nike's worldwide business structure Decisions are quickly implemented throughout Nike because of this element of the company's organizational structure The primary worldwide leadership groups led by a President, Executive Vice President, or Chief Officer are as follows:  Office of the President & CEO, Nike, Inc  Nike Brand  Finance  Global Human Resources  Product & Merchandising  Administration & Legal  Global Sports Marketing  Operations Regional headquarters: Nike, Inc has a primary organizational structure that includes geographic divisions The company's operations are segmented according to regional markets The managers of each regional division maximize operations in the regional market for sports shoes, clothes, and equipment The following regional divisions make up Nike's organizational structure: 11  North America  Western Europe  Central & Eastern Europe  Greater China  Japan  Emerging Markets Subsidiaries: Nike has 54 wholly-owned subsidiaries, including Umbro, Cole Haan, Converse, and Hurley As mentioned in the boundaries, these subsidiaries operate with a certain degree of autonomy Projects that surpass the regional or global headquarters' restrictions, on the other hand, must seek clearance Subsidiaries are generally free to make operational decisions at the country level These choices could include plan execution, local initiatives, or adaptation techniques CHAPTER 3: INTERNATIONAL HUMAN RESOURCE MANAGEMENT ACTIVITIES 3.1 OVERVIEW OF THE INTERNATIONAL HRM STRATEGY OF NIKE At the strategic level, Nike's human resources department is obligated to manage the efforts of more than 30,000 skilled professionals, including designers, marketers, accountants, and 800,000 subordinate employees who are mainly factory workers Common As a result, Nike's overall HR strategy requires the following: Linking the inputs and efforts of all employees to Nike's overall corporate strategy:  Recruitment and Selection; 12  Motivation and development of employees;  Evaluate and promote employees;  Manage employee activities Therefore, Nike's human resource management function is a set of rules and best practices that recruit the best people in the industry and prepare and train them to serve Nike at peak performance This will lead to a series of actions and processes related to the training and retraining of employees with key roles and responsibilities Nike's Strategic Human Resources system is coordinated and implemented at Nike's headquarters in Oregon, based on a set of policies and principles established within the company These policies are revised and changed from time to time due to the changing needs of the business environment and changes in the needs of the stakeholders Nike's HR strategy involves using tests and interviews conducted through an indepth process to determine the suitability of potential candidates for a given role The HR policy requires hired employees to interview around the company for the first month to determine if they're doing the best job This made employees think and rethink their decision to work with Nike Through it, employees figure out better options and activities that will work best for them Once this is certified, the employee will find a suitable position and an appropriate field of work And then proceed to work in that area or unit This is based on the freelance agency model used and established throughout the company In response to recent labor issues and allegations of exploitation, Nike's HR strategy includes risk management and risk review, implemented through a proactive approach In checking for problems with the work environment They are integrated into the operational level of the 13 Nike's human resources unit also performs several operational functions This includes performing several activities, including administering and monitoring other voters 3.2 NIKE'S RECENTLY RECRUITMENT PROCESS Figure 2: Nike's recruitment process Source: www.muradesignco.com 14 Step 1: Apply: Visit https://jobs.nike.com/ to access Nike Inc.'s career site or page Click sign in and then NEW USER to create a new user profile on the next screen After that, read the agreement and accept it On the following page, you can search for a job of your choosing, if one is available, or pick from a list of available positions Simply click on the relevant position and follow the on-screen steps to submit your application and résumé Nike also has a program for those who want to apply in one of their retail locations So, if you are certain of the vacancies available at the time, you can go to any Nike retail store and apply However, before you apply, make sure you read the job description for the position you are looking for This is due to the fact that different positions have distinct descriptions, which will decide the abilities and credentials required for the work While some abilities are generic, others are tailored to a particular role or job So take your time, read the job descriptions carefully, have the necessary certifications and skills, and fine-tune your resume to reflect what the recruiting team is looking for When you submit your job application, especially if it is done online, you can expect to be asked to complete some assessments in two dimensions: first, you will be asked to offer your personal information, and second, you will be asked to respond your previous company Step 2: Meet a recruiter: The recruiter wants to know more about the candidate than from the resume They will give out the application and correspondence Each job description gives an overview of the team and what they Take some time to learn about NIKE's teams here A recruiter will reach out to you if you are selected for an interview They will interview you and be your main contact during your candidate experience Be patient — your recruiter will keep you updated throughout the entire process You can reach 15 out to them with any questions, but keep in mind that their responses may be delayed due to their heavy workloads Step 3: Interview: For applicants, Nike Inc has a multi-stage interview procedure that often begins with a group interview at any of the Corporation's authorized locations You will be invited to a one-on-one interview if you pass this step For individuals looking for management roles, there is a provision for a phone interview, as well as a panel interview with numerous recruiting managers and perhaps one or two individual interviews At the interview stage, aptitude tests are required 16 CHAPTER 4: CONCLUSION Nike was formerly known as Blue Ribbon Sports, which Phil Knight cofounded The company grew rapidly during the 1970s and early 80s Under Knight's leadership, Nike weathered many difficult times This sports fashion brand is now worth more than 100 billion USD Nike swoosh appeared and became a giant in the footwear industry This unbridled giant has built itself through slick new designs and PR campaigns successful enough to go about making history However, where did the branding of Lebron James, Tiger Woods, and Michael Jordan really begin? Join Authentic Shoes to learn about the story that has been built underground Nike has a large transnational mortal resource and ensures that no matter what position employees hold, the company will assist them in discovering their destiny through mortal development programs, improving work performance, and motivating employees through price administrations and hand relations conditioning Nike has got many, many difficult things to build strong, motivated, and passionate employees, but Phil Knight and the board just it! just the same as their slogan "JUST DO IT." As of 2018, the brand is present in 52 countries with more than 73,000 stores The company's revenue last year was $36.4 billion Currently, this sports fashion company has a market value of more than 100 billion USD 17 REFERENCES Nike Company Profile (n.d.) Retrieved from https://nikecompanyblog.wordpress.com: https://nikecompanyblog.wordpress.com/about-us/ Nike Organizational Structure In A Nutshell (2022) Retrieved from https://fourweekmba.com: /Nikeorganizational-structure/ Nike, Inc (n.d.) Retrieved from https://vi.wikipedia.org: https://vi.wikipedia.org/wiki/Nike,_Inc nikesport.vn (n.d.) Lịch sử phát triển Nike : Từ đôi giày hàng thùng đến hãng sneaker hàng đầu Retrieved from https://nikesport.vn: https://nikesport.vn/blogs/news/lich-su-phattrien-cua-nike?fbclid=IwAR3wz5xtvNT1-XidHLJ1aLyD_aPQjUiFcdyhL9Xrdqvx3jaUPcCIR5koZjA Organizational Structure of Nike (2020) Retrieved from https://penmypaper.com: https://penmypaper.com/knowledge-base/organizational-structure-of-nike STRENGTHENING HUMAN RESOURCES MANAGEMENT (2021) Retrieved from https://purpose.nike.com: https://purpose.nike.com/human-resources-management Strong, J (2021) The History of Nike Retrieved from https://thesolesupplier.co.uk: https://thesolesupplier.co.uk/news/the-history-of-nike/ Thompson, A (2019) Nike Inc Organizational Structure Characteristics Retrieved from http://panmore.com/: http://panmore.com/nike-inc-organizational-structure-characteristicsanalysis Trotter, C (2016) How Nike is bringing super service to mainstream retail Retrieved from https://www.insider-trends.com: /how-Nike-is-bringing-super-service-to-mainstream-retail/ Troy (2022) What Products Or Services Do Nike Company Provides? Retrieved from https://www.ictsd.org: /what-products-or-services-do-Nike-company-provides/#1 18 ... analysis of Nike's human resource function and other aspects of the worldwide sports manufacturing company This will be divided into two halves The first section examines the role of human resource. .. INTERNATIONAL HUMAN RESOURCE MANAGEMENT ACTIVITIES 3.1 OVERVIEW OF THE INTERNATIONAL HRM STRATEGY OF NIKE At the strategic level, Nike's human resources department is obligated to manage the efforts of. .. understanding of Nike's HRM and the fashion giant's superiority Please give us a more objective view of Nike 1.3 OBJECTIVE This study aims to undertake a practical assessment of human resource management