Final report data analysis group 1

MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY AND EDUCATION  FINAL REPORT Research on The Effect of Brand Ambassador on Cosmetic Purchase Intention in Ho Chi Minh City Course Code: PLSK320605E Class Code: 212PLSK320605E_01CLC Student Performance: Group Lecturer: Ph.D.TRUONG THI HOA Ho Chi Minh City, June in 2022 LIST OF MEMBERS PARTICIPANTING IN THE REPORT SEMESTER II, SCHOOL YEAR: 2021-2022 GROUP Rearch topic: Research on The Effect of Brand Ambassador on Cosmetic Purchase Intention in Ho Chi Minh City No Name of Members Student ID Contribution Contents Contribution Rate Nguyễn Hoàng Thi Thơ 20124154 Make questionnaire Make codebook Survey Download raw data Clean dataset Run data Testing reliability of measurement scales (cronbach’s alpha) Testing research model and hypotheses 100% Nguyễn Thị Minh Thư 20124229 Make questionnaire Survey Clean dataset Descriptive statistics Testing research model and hypotheses 100% Nguyễn Trần Anh Thư 20124163 Make questionnaire Survey Clean dataset Descriptive statistics Run data Testing reliability of measurement scales (cronbach’s alpha) 100% Tô Thanh Thúy 20124228 Make questionnaire Make codebook Survey Raw data processing Clean dataset Run data Exploratory factor analysis EFA 100% Nguyễn Cao Ky 20124160 Make codebook Survey Clean dataset Exploratory factor analysis EFA 85% Hà Thị Thu Huyền 20124185 Make questionnaire Create table survey Make codebook Survey Clean dataset Exploratory factor analysis EFA 100% Ngô Đào Phượng Cát 20124212 Make questionnaire Survey Clean dataset Descriptive statistics Exploratory factor analysis EFA 100% Note Leader: Nguyễn Hoàng Thi Thơ Lecturer’s Comment …………………………………………………………………………… …………………………………………………………………………… …………………………………………………………………………… …………………………………………………………………………… …………………………………………………………………………… …………………………………………………………………………… …………………………………………………………………………… …………………………………………………………………………… …………………………………………………………………………… Date Month Year Score Table of Contents Page |7 TABLE OF ABBREVIATIONS No Abbreviations Explanations Ads Advertisements e-WOM Electronic Word of Mouth V.I.P Very Important Person EFA Exploratory Factor Analysis KMO Kaiser– Meyer– Olkin VIF Variance Inflation Factor D-W Durbin-Watson Value Page |8 LIST OF TABLES Table 3.2.1 - Table of Scales Table 4.1.1.1 - Frequency tables Table 4.1.1.2 - Descriptive Statistics Table 4.1.2.1 - Thu nhap*Hoc van Crosstabulation Table 4.1.2.2 - Hoc van*Nghe nghiep*Gioi tinh Crosstabulation Table 4.1.2.3 - Custom Tables Table 4.2.1 - Results of assessment of Reliability Scale Table 4.2.2 - Results of assessment of Attraction Scale Table 4.2.3 - Results of assessment of Specialization Scale Table 4.2.4 - Results of assessment of Specialization Scale Table 4.2.5 - Results of assessment of Specialization Scale Table 4.2.6 - Results of assessment of Negative Information Scale Table 4.2.7 - Results of assessment of Purchase Intention Scale Table 4.3.1.1 - KMO and Bartlett test results for independent variables Table 4.3.1.2 – Total Variance Explained Table 4.3.1.3 - The first exploratory factor analysis results Table 4.3.1.4 - KMO and Bartlett’s Test result for independent variables for the final Table 4.3.1.5 – Total Variance Explained Table 4.3.1.6 - Final exploratory factor analysis results Table 4.3.2.1 - KMO and Bartlett’s Test - scale of entrepreneurship intention of students Table 4.3.2.2 – Total Variance Explained Table 4.3.2.3 – Component Matrix Table 4.4.1 - Correlation analysis results Table 4.4.2.1 - Variables Entered/Removeda Table 4.4.2.2 - Explanatory Level of the Model Page |9 Table 4.4.2.3 - Model Fit: Analysis of Variance ANOVA Table 4.4.2.4 - Table Residuals Statisticsa Table 4.4.2.5 - Table Model Summaryb Table 4.4.2.6 - Statistical analysis of regression coefficients P a g e | 10 LIST OF FIGURES Figure 2.3 - Research Model Figure 3.1 – 12-step Research Process Figure 4.1.3 - Pie Chart Percent of tuoi Figure 4.4.2.1 – 4.4.2.4 - Scatter charts Figure 4.4.2.5 - Histogram of the normalized residuals Figure 4.4.2.6 - Histogram Figure 4.4.2.7 - Scatterplot: Regression Standardized Residual P a g e | 91 FAMILIARITY SCALE Item-Total Statistics Scale Mean Scale if Deleted chung nen van 10.58 Item Variance Corrected if Item-Total Cronbach's Alpha Item Deleted Correlation Item Deleted 7.334 530 780 hoa chung loi song 11.22 7.111 605 744 cung so thich 10.86 6.528 684 702 cung quan diem 11.07 7.089 604 744 SUITABILITY SCALE if P a g e | 92 Item-Total Statistics Scale Mean Scale if Item Variance Corrected if Item-Total Cronbach's Alpha if Deleted Item Deleted Correlation Item Deleted 15.65 12.152 623 824 phu 15.61 11.844 700 803 hoan toan phu 15.62 12.077 734 795 thuong thay hinh anh hop hop dang tin cay 15.83 12.357 675 810 dang su dung 15.84 12.463 555 843 NEGATIVE INFORMATION SCALE P a g e | 93 PURCHASE INTENTION SCALE Appendix 4: EXPLORATORY FACTOR ANALYSIS (EFA) Exploratory Factor Analysis EFA with Independent variables Part P a g e | 94 P a g e | 95 P a g e | 96 Part Total Variance Explained Rotated Component Matrixa P a g e | 97 Exploratory Factor Analysis EFA with Dependent variable P a g e | 98 Appendix 5: TEST MODELS AND RESEARCH HYPOTHESES P a g e | 99 Regression Analysis P a g e | 100  Hypothesis  CHECK THE VIOLATION OF ASSUMPTIONS ASSUMPTION 1: CHECK SCATTERPLOT P a g e | 101 P a g e | 102 ASSUMPTION 2: RESIDUALS ARE NORMALLY DISTRIBUTED P a g e | 103 P a g e | 104 ASSUMPTION 3: DURBIN-WATSON VALUE ASSUMPTION 4: NO OR LITTLE MULTICOLLINEARITY: THE INDEPENDENT VARIABLES ARE NOT HIGHLY CORRELATED WITH EACH OTHER [COV(XI,XJ) =0] ASSUMPTION 5: VIOLATION OF ASSUMPTIONS P a g e | 105 ... kinh nghiem 11 .14 10 .866 0.859 0.870 hieu biet 11 .34 12 . 515 0. 817 0.884 kha nang 11 .64 12 . 918 0.735 0. 911 ki nang 11 . 01 12 .19 7 0. 813 P a g e | 46 0.885 Source Conducted by authors’ data analysis. .. Count Count 10 71 8Từ – 10 triệu 18 12 Từ 10 – 15 triệu 11 21 Trên 15 triệu 11 15 Khác Source Conducted by authors’ data analysis results + For incomes under million: with the age group of 18 years... item deleted Hap dan 16 .15 16 .995 0.859 0.893 Thu hut 16 .17 17 .465 0.785 0.908 Sang 16 .17 17 .277 0.7 91 P a g e | 44 0.907 Thanh lich 16 .12 17 .337 0.779 0.909 Quyen ru 16 .23 17 .473 0.782 0.908 Source