Project take away coffee business

TRƯỜNG ĐẠI HỌC SƯ PHẠM KỸ THUẬT TP HCM KHOA KINH TẾ ✡✡ 🕯🕯🕯🕯🕯🕯 ✡✡ FINAL REPORT E-COMMERCE PROJECT: TAKE AWAY COFFEE BUSINESS Lecturer: Nguyen Phan Anh Huy Group Student ID HCMC UNIVERSITY OF TECHNOLOGY & EDUCATION FACULTY OF ECONOMICS 🙡🙡✍🙡 PROJECT REPORT MARK CARD MAJOR: E-commerce YEAR OF ADMISSION: 2021 YEAR 2020 – 2021 Group : 03 Class: ECOM431308E_20_2_01CLC (Monday_ Period 10-12) Criteria Weak Average Good Excellent Attitude - 0,4 0,5 - 1,0 1,1 - 1,6 1,7 - 2,0 Sometimes team coordination 0,3 -0,5 Following the instructions of the subject, but there are mistakes in the presentation of the text, the tables and graphs have not been numbered Often team coordination 0,6 – 0,8 Following the instructions of the subject, but there are some spelling and style errors Usually team coordination 0,9 – 1,0 Following the instructions of the subject (no spelling errors in the text, clear pictures and tables, clear style, no obscure sentences, etc) 0,3 -0,5 0,6 – 0,8 0,9 – 1,0 The reason for choosing the topic is stated, but some contents such as objectives, scope and research methods have not been presented Stating the full content as required but not really convincing Fully stating the required content, highly persuasive analysis – 1,5 1,6 -3,0 3,1 – 4,5 4,6 – 5,5 Only introduce basic information about the project (location, development process) The current state of the research Introduction to the project but not enough content as required The description of the situation is not adequate, the information has The description is honest, adequate, but some contents are not detailed Commenting on the strengths and weaknesses of the research problem, explaining the Describe the current state of the research problem honestly, completely, logically, and in detail State the strengths and weaknesses of the Form of presentation Very little team coordination – 0,2 Not following the instructions of the subject (structure of chapters, numbering of headings, font, size, line spacing, etc.) – 0,2 Not related to the content of the report Heading Main content Mark 2.0 0.3 0.3 3.9 Conclusion problem has not been described There is no connection among chapters not been updated There is no connection between the comment on strengths and weaknesses of the business and the solution causes and providing solutions, but not convincingly research problem, good demo Some suggestions to improve the situation have been identified Logical analysis and arguments, consistent with the current situation and research objectives 0,1 – 0,2 0,3 - 0,4 0,5 Conclusion is not related to the content of the report Conclusions not generalize the research problem The conclusion shows the highlights of the report, but is not detailed 0.3 Summarize the highlights of the report, state what has been discovered and learned during the project, and the direction of further research Total: 6.8 HCMC, May 2021 Lecturer TABLE OF CONTENTS BRIEF…………………………………………………………………………….1 CHAPTER INTRODUCTION……………………………………………… 1.1 Reasons for choosing the topic 1.2 Information about the coffee shop 1.3 Product Description 1.4 The key to success CHAPTER MARKET ANALYSIS………………………………………… 2.1 PESTLE analysis 2.2 Business environment 2.2.1 External factors 2.2.2 Internal factors 2.2.3 Competitive analysis 2.3 Market survey 10 13 2.3.1 Information gathering 13 2.3.2 Summarizing findings and suggesting ideas 16 2.4 SWOT matrix analysis 16 2.4.1 Strenghts: 16 2.4.2 Weaknesses: 16 2.4.3 Opportunities: 16 2.4.4 Threats: 17 2.4.5 Strategy to combine S-O, S-T, W-O, W-T: 17 CHAPTER DEVELOPMENT PLAN……………………………………… 19 3.1 Marketing plan: 19 3.1.1 Product (Product): 19 3.1.2 Price: 19 3.1.3 Distribution (Place): 20 3.1.4 Promotion: 21 3.1.5 Customer Service Policy: 3.2 Sales plan: 21 21 3.2.1 Strategies for the sales force: 21 3.2.2 Sales activities: 23 3.3 Organizational plan: 24 3.3.1 Import process: 24 3.3.2 Personnel allocation: 24 3.3.3 Method of application: 25 3.3.4 Service components: 25 3.3.5 Relevant budget: 25 3.3.6 List of departments and management: 26 CHAPTER SYSTEM DESCRIPTION………………………………………27 4.1 System description 27 4.2 Create a E-commerce website with Godaddy: 27 4.2 Digital Marketing 39 4.2.1 CHATBOT 39 4.2.2 Pingdom tools 43 4.2.3 Google pagespeed insightss 44 4.2.4 Sử dụng cơng cụ phân tích yếu tố onpage: Seoquake 47 CONCLUSION………………………………………………………………….48 TÀI LIỆU THAM KHẢO………………………………………………………49 BRIEF With the rapid development of today's society, people's needs have been increasing, has also changed people's perception of new things and unique Besides the era of industrialization and modernization, everything has been greatly improved many in every way, but in order to take the steps of continuous development and innovation, it requires people to always work continuously, people cannot avoid stress, constrained due to work pressure, study and anxious races in busy life To always stay awake and work with high productivity, they always choose drinks such as tea and coffee, especially coffee which is the most popular drink, the easiest to drink and the price of the product is cheap and close to nature With the main ingredient- coffee, an ingredient that is always close to everyone and one of the main sources of economic development for our country, the product is made and consumed by Vietnamese With the effect of relieving stress, the potential to replace beverages with anti-drowsy functions (with great impact on health due to consumption of many substances found in soft drinks such as sweeteners, food colors ) with the campaign "Vietnamese people give priority to use Vietnamese goods", therefore, we believe that the products we bring will get support from customers Based on the above situation, our group has create an idea for a coffee drink business that brings flavorfulness and always meets the needs, preferences, and desires of customers Due to the impact of the covid-19 epidemic and thanks to the current digital innovation, we have applied an online business model with the aim of connecting every customer near and far easier, more convenient and more people know the brand of our group To create channels to sell products online, our team take advantage of use free websites such as facebook, instagram,… and own website of our team to introduce and bring products to consumers We have created and blended coffees to create a more unique taste, after many experiences, our team succeeded and created a more delicious taste Therefore, We have decided to bring this flavor to customers, so that they can enjoy the sublime feeling as our experiences With products not only help bring profit but also bring happiness to our group, with our team’s target is to create something new and bring it to everyone so that they can have the taste, the aroma and also the effort that we have made to bring into this product For us, enjoying happiness is simply creating an enjoyable experience for all customers CHAPTER INTRODUCTION 1.1 Reasons for choosing the topic Along with the strong development of the F&B service industry, coffee is an indispensable daily service product for everyone The ICO continues to maintain its forecast for world coffee production in the 2020-2021 crop year, with an estimate of nearly 172 million bags, an increase of 1.9% compared to the 2019-2020 crop At the same time, the ICO forecast that the 2020-2021 crop year will still have an oversupply of 5.3 million bags, which means supply is 3.1% higher than demand In Vietnam, coffee is classified as a non-alcoholic beverage with stable growth According to "Coffee market report for the first quarter of 2021", the increase in demand for coffee is quite stable The chart below easily shows us the practical demand in using coffee in the Vietnamese market From there, we see a promising market in the future Graph 1.1 Coffee market report for the first quarter of 2021 Ho Chi Minh City is said to be the largest coffee consuming market in the southern region “Coffee” accidentally became the generic term for all beverages served in nonalcoholic beverage models Going to morning coffee, working coffee all day, weekend coffee, waking coffee (24/7)… All have shown the hard-to-give up habits of the majority of Vietnamese people It is also very strange for Saigon people to drink coffee, one can drink it at sidewalk cafes, parks or luxury cafes at all times of the day from morning to evening But perhaps the most familiar is the habit of drinking sidewalk coffee in the early morning of Saigon people From the trend and attitude of using coffee of Saigon people Our group has approached the market with a classic filter coffee product but the taste is extremely unique! ... FINAL REPORT E-COMMERCE PROJECT: TAKE AWAY COFFEE BUSINESS Lecturer: Nguyen Phan Anh Huy Group Student ID HCMC UNIVERSITY OF TECHNOLOGY & EDUCATION FACULTY OF ECONOMICS