Business project for taiwan sponge cake

HO CHI MINH UNIVERSITY OF TECHNOLOGY AND EDUCATION FACULTY OF ECONOMICS E-COMMERCE REPORT BUSINESS PROJECT FOR TAIWAN SPONGE CAKE Group Lecturer: Ph.D Nguyen Phan Anh Huy HO CHI MINH UNIVERSITY OF TECHNOLOGY AND EDUCATION FACULTY OF ECONOMICS ��✍� PROJECT REPORT SCORE MAJOR …………………………COURSE… YEAR 201… - 201… Group: ……………………………………………… Class: ………………… Criteria Attitude Weak Medium Rather Great Score - 0,4 0,5 - 1,0 1,1 - 1,6 1,7 - 2,0 2.0 Very little team Occasional Regular group Very often in coordination group coordination group coordination – 0,2 0,3 -0,5 coordination 0,6 – 0,8 0,9 – 1,0 Not following According to the According to According to the instructions instructions of the course the subject's of the subject the subject, but guidelines, there instructions Form of (structure of there are errors are some (no spelling presentatio chapters, in text spelling and errors in the n numbering of presentation, style errors text, clear headings, font, tables and pictures and font size, line graphs have not tables, clear spacing, etc.) been numbered style, no 0.5 obscure sentences, etc.) Heading – 0,2 0,3 -0,5 0,6 – 0,8 0,9 – 1,0 0.3 Not related to the State the reasons Fully stated Fully state the content of the for choosing a content as contents report topic but have required but not required, not yet presented really convincing some contents analysis convincing such as objectives, scope and research methods – 1,5 Only introduce 4,6 – 5,5 Describe the basic information project but not is honest, actual state of about the project full content as complete, but the research in (location, required there is some an honest, content that is complete, not yet detailed logical, and formation process) About the 3,1 – 4,5 The description development Main Body 1,6 -3,0 The description is current but incomplete, the Commenting on The reality of the information is the strong and study has not yet not up-to-date weak side of the been described There is no link between chapters yet There is no link between the comments section of strengths, weaknesses of research problem, explaining the causes and detailed way Highlight the strengths and weaknesses of good research and demo issues giving solutions Shape some but not yet proposals to convincing improve the situation 5.3 the business and The analysis, the solution logical arguments, is consistent with the reality and research objectives Conclusion 0,1 – 0,2 0,3 - 0,4 0,5 The conclusion is The conclusion The conclusions Summarize the not related to the has not outline the highlights of content of the generalized the highlights of the the report, report problem of report but are outline what research not detailed has been 0.3 learned, learn during the project and outline the next research direction Total 8.4 Date … Month… Year Lecturer grading papers LUCTURER'S COMMENTS ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ………………………………………… Lecturer signature TABLE OF CONTENTS ABSTRACT CHAPTER 1: INTRODUCTION 1.1 Reason for choosing the topic 1.2 Store information 1.3 Product description 1.4 The key to success 1.4.1 About the product 1.4.2 About the staff 1.4.3 About the scale of operation 1.5 Time for the topic CHAPTER 2: MARKET ANALYSIS 2.1 PESTLE analysis 2.2 Advantages and disadvantages of PESTLE analysis 2.2.1 Advantages of PESTLE analysis 2.2.2 Disadvantages of PESTLE analysis 10 2.3 External factors: analysis the model FIVE FORCES 10 2.4 External factors 14 2.4.1 Financial factor 14 2.4.2 Human resource factor 14 2.4.3 Product characteristics 14 2.5 Competitor analysis 15 2.6 SWOT analysis 18 CHAPTER 3: BUSINESS PLAN 20 3.1 Marketing plan 20 3.1.1 Apply the 4P strategy 20 3.1.2 Overall Marketing Strategy 22 3.2 Sales plan 24 3.2.1 Strategies for the sales force 24 3.2.3 Operational goals 30 3.3 Organizational plan 35 3.3.1 Import process 35 3.3.2 Organizational structure 37 3.3.3 Method of application 38 3.3.4 Service components 39 3.3.5 Order Management 39 3.3.6 Purchasing process 40 3.3.7 Operating budget 41 3.4 Contingency plan 42 CHAPTER 4: SYSTEM SPECIFICATION 44 4.1 About the website 44 4.2 Create website 44 4.3 Digital Marketing tools 69 4.3.1 CHATBOT 70 4.3.2 Using Pingdom Tools 74 4.3.3 Using the Google PageSpeed Insights tool 76 CONCLUSION 79 APPENDIX 81 TABLE OF FIGURE Figure 1.1 Google Trend analysis Figure 1.2 Logo of store Figure 1.3 Timeline for topic Figure 1.4 Gantt Chart timeline for topic Figure 3.1 Content 21 Figure 3.2 Viral video 23 Figure 3.3 Flechazo's website interface on GoDaddy 24 Figure 3.4 Flechazo's website interface 25 Figure 3.5 Flechazo's website interface 25 Figure 3.6 Flechazo's website interface 25 Figure 3.7 Buyer interface on Sendo 26 Figure 3.8 Buyer interface on Lazada 26 Figure 3.9 Buyer interface on Shopee 27 Figure 3.10 Flechazo interfaces on Facebook 27 Figure 3.11 Flechazo interfaces on Youtube, Tiktok 28 Figure 3.12 Flechazo interfaces on Twitter 28 Figure 3.13 Flechazo interfaces on Pinterest 29 Figure 3.14 Founders of Flechazo 29 Figure 3.15 Graph showing the subject's occupation 31 Figure 3.16 Graph showing the cost customers can spend for the product 31 Figure 3.17 Line chart showing snacks that customers like 32 Figure 3.18 Flowchart of import process 36 Figure 3.19 Organization chart of activities 38 Figure 3.20 Facebook fanpage interface 40 Figure 3.21 Products of Flechazo 41 Figure 4.1 Hostinger login interface 46 Figure 4.2 Interface after completion 46 Figure 4.3 Install WordPress and set up an account 47 Figure 4.4 WordPress is being installed 48 Figure 4.5 Successful WordPress installation 48 Figure 4.6 The main interface of the WordPress admin page 49 Figure 4.7 Design selection interface 49 Figure 4.8 SSL Settings 51 Figure 4.9 Price list of SSL packages 51 Figure 4.10 Comparison table of Hosting packages 52 Figure 11 GoDaddy's homepage 53 Figure 4.12 Account registration 54 Figure 4.13 Item selection 54 Figure 4.14 Choose a page name 55 Figure 4.15 Change background image 55 Figure 4.16 Select the image in the camera 56 Figure 4.17 About the product 56 Figure 4.18 Turn on the messaging function on the website 57 Figure 19 Publish website 57 Figure 4.20 WordPress's homepage 58 Figure 4.21 WordPress login interface 59 Figure 22 WordPress Naming Interface 59 Figure 4.23 Domain Names on WordPress 60 Figure 4.24 The main interface of the WordPress admin page 61 Figure 4.25 Design Website 61 Figure 4.26 Google Sites’ homepage 62 Figure 4.27 Creating a new website 63 Figure 4.28 Build the homepage interface 63 Figure 4.29 Choose layout 64 Figure 4.30 Add product and content 64 Figure 4.31 Publish Google Site’ Flechazo 65 Figure 4.32 WIX’ homepage 66 Figure 4.33 Choose type of website 66 Figure 4.34 Star to create a website 67 Figure 4.35 Choosing the template 67 Figure 4.36 Design and edit content 68 Figure 4.37 Publish the WIX’ website 68 Figure 4.38 Create a successful website 69 Figure 4.39 Chatfuel’ homepage 70 Figure 4.40 Connect Facebook Account 71 Figure 4.41 Interface after successful login 71 Figure 4.42 Design CHATBOT 72 Figure 4.43 Test your bot 72 Figure 4.44 Chatbot completed 73 Figure 4.45 Analysis results from Pingdom 74 Figure 4.46 Content size by content type 75 Figure 4.47 Mobile site speed score analysis 76 Figure 4.48 Lab data on mobile 76 Figure 4.49 Opportunity and Diagnostics on Mobile 77 Figure 4.50 Mobile site speed score analysis 77 Figure 4.51 Lab Data on Desktop 78 Figure 4.52 Diagnostics on Desktop 78 Figure 4.38 Create a successful website Source: Self-synthesizing Disadvantages and note when creating a website using the WIX platform Free plans have many limitations: the free plans users will not be able to use their own domain name on the website, and will display regular ads and many important functions Paid plans are quite expensive: If users want to create their own website and domain name, users need to upgrade some other functions on the application Note: because WIX does not allow users to use domain names as they wish Set domain on WIX required with Gmail login Therefore, when you want to create a sales website with your store's name, you should create a separate Gmail for your store If you want to create an arbitrary domain name, you will have to pay a very high fee 69 4.3 Digital Marketing tools 4.3.1 CHATBOT Create chatbot for fanpage on Facebook Step 1: Go to Link Access the link https://dashboard.chatfuel.com/login, After the official interface of Chatfuel appears, click on "Try it free" Figure 4.39 Chatfuel’ homepage Source: Self-synthesizing Step 2: Connect with Facebook page Link to Facebook account with created sales page to create chatbot If you have an account but with many fanpages, in this step you need to choose the name of the fanpage to create a chatbot 70 Figure 4.40 Connect Facebook Account Source: Self-synthesizing Step 3: Create a new Bot There are many templates for you to choose from, but if you want the simplest, you can choose Blank Bot Figure 4.41 Interface after successful login Source: Self-synthesizing 71 Step 4: Design CHATBOT You can design your own CHATBOT by creating blocks and linking them together, can put related blocks together in one group for easy editing and manipulation Figure 4.42 Design CHATBOT Source: Self-synthesizing Step 5: Test Your Bot Select Test Your Bot (in the lower right corner of the screen) to test it and get an overview of the newly created chatbot When an error occurs during the design or you are not satisfied with a certain section in the Chatbot, you can go back and edit it as you like Figure 4.43 Test your bot Source: Self-synthesizing 72 Figure 4.44 Chatbot completed Source: Self-synthesizing 73 4.3.2 Using Pingdom Tools Flechazo currently has a total of websites, but the team decided to use the website on the GoDaddy platform to perform website data analysis GoDaddy website link: https://flechazo.godaddysites.com/ Figure 4.45 Analysis results from Pingdom Source: Self-synthesizing Through the image above, Pingdom analyzed our page to have: • Efficiency: 97 • Page Size: 583.5 KB • Page load time: 1,7 s • Requirement: 24 74 ● Avoid URL directs: 90 points, get B ● Make fewer HTTP requests: 96 Points, get A ● The rest of the stats all got a perfect score of 100 points, get A The site scored 97 points (Score A) This is a good score The rest of the indicators have good scores with A and B point Figure 4.46 Content size by content type Source: Self-synthesizing 75 4.3.3 Using the Google PageSpeed Insights tool ● On Mobile Figure 4.47 Mobile site speed score analysis Source: Self-synthesizing Figure 4.48 Lab data on mobile Source: Self-synthesizing 76 Figure 4.49 Opportunity and Diagnostics on Mobile Source: Self-synthesizing ● On Desktop Figure 4.50 Mobile site speed score analysis Source: Self-synthesizing 77 Figure 4.51 Lab Data on Desktop Source: Self-synthesizing Figure 4.52 Diagnostics on Desktop Source: Self-synthesizing 78 CONCLUSION Implementing a business project on e-commerce platforms and social marketing tools is a chance and a challenge Opportunity to learn, access and practice new tools to catch up with ERA 4.0 trend However, when we first started doing business, we had trouble looking for prestigious, quality, competition and could not find an effective marketing strategy But with the passion of learning and effort, the team has overcome difficulties such as the current situation of Covid-19 or many other difficulties and has analyzed and achieved certain results After nearly three months of implementing a project to build a website and other sales channels (Facebook, Instagram, Pinterest, Shopee, Tiki, Lazada, etc.), we have achieved the original goals of distribution Mixing paper mixing paper, both want to make a profit but also desire after the start of the project, there will be certain experiences in the business and start the first business on the commercial site death Although the profit is not much, it has brought customer satisfaction, not only users in Ho Chi Minh City but also in other provinces Receiving user reception, positive feedback from customers, not only a good sign of the success of the business project on e-commerce platform However, through this project, we believe that Flechazo's Taiwanese cake prospects will be widely known, so that when thinking about snacks will think about Taiwanese cakes Because the deployment time is short, error and incomplete points cannot be avoided But through the implementation of this project, we have had the opportunity to practice applying knowledge learned in e-commerce course into the actual creation of a sales website, the work experience business, marketing plans, and sales Learning a lot of knowledge and drawing a lot of experience in the actual sales is the "profit" of the group after implementing this project In the coming time, with youth, creativity and knowledge and skills are about to be equipped in subsequent specialized subjects, Taiwan's Mix Cake Project of the Group will be improved and played Further development Bring economic benefits and contributing to special names with a higher influence 79 REFERANCE BKHost (2021, June 10) Retrieved from What is SSL?: https://bkhost.vn/software/bao-mat-ssl-lagi,accessed on 10/6/2021 Institute, F I (2020) ARENA Multimedia Retrieved from Instructions for using Wix to design simple websites for newbies: https://arena.fpt.edu.vn/huong-dan-su-dung-wix-cho-nguoimoi/,accessed on 10/6/2021 80 APPENDIX MARKET SURVEY AND DATA COLLECTION WITH QUESTIONS 81 S 82 STATISTICS OF COSTS, REVENUE COST PRICE NO NAME OF UNIT UNIT COST GOODS AMOUNT INTO MONEY OF CAPITAL (VND) (VND) Yogurt cheese cake Kg 140,000 280,000 Blueberry cake Kg 150,000 300,000 Yogurt cake Kg 140,000 280,000 Banana cake Kg 150,000 300,000 Mochi Package 10,400 10 104,000 Candy Package 23,000 46,000 Paper bags bag 1,400 60 84,000 Decorations 105,000 TOTAL 1,499,000 - Total capital spent: 1,499,000 VND REVENUE NO NAME OF UNIT GOODS Flechazo Cake SELLING AMOUNT UNIT PRICE Pack 33.000 (VND) 60 TOTAL -Total revenue: 1,980,000 VND PROFIT = REVENUE – COST = 481,000 VND After the project, the group has earned a profit of 481,000 VND 83 INTO MONEY 1.980.000 1.980.000 ... searching for three keywords that are three popular dishes today: Taiwanese cake, salted egg cake, fruit yogurt Although Taiwanese cake does not have the highest search volume, the cake level of Taiwanese... BUSINESS PLAN 3.1 Marketing plan 3.1.1 Apply the 4P strategy ● Product - Products: five kinds of Taiwanese cakes - Classification: Blueberry cake, mochi cake, sour cream cake, cheese yogurt cake, ... baking powder, butter, yogurt, etc Various types of cakes such as: sponge cake, banana cake, yogurt cake, etc Easy to use, just peel off the cake and enjoy Cheap price only from 000 VND to 10