THE REPORT OF BUSINESS PROJECT SFLAVOR e

DA NANG UNIVERSITY OF ECONOMICS THE FACULTY OF ELECTRONIC COMMERCE -00O00 - Subject: E-COMMERCE THE REPORT OF BUSINESS PROJECT SFLAVOR Instructor: Tran Danh Nhan Class: 44K08.1 Group 105: (1) Phan Thuy Dung (2) Le Thao Ly (3) Nguyen Ngo Tho Minh (4) Nguyen Thị My Thanh (5) Vo Quoc Toan (6) Mai Huyen Trang (7) Nguyen Le Chau Yen Da Nang, 2020 THE REPORT OF BUSINESS PROJECT SFLAVOR CONTENTS A INTRODUCTION I GROUP 105 II B PROJECT Project name: Product: Target customers 4 Key activities PROFIT AND LOSS STATEMENT OF PROJECT I DEVELOPING SELLING ON SHOPEE Application establishment Application operation Result 11 II EXPLOITING SOCIAL NETWORKS 13 Facebook Fanpage 13 Instagram Profile 39 Other social networks 49 III IV REPORT ON BUILDING THE WEBSITE PLATFORM 51 Building applications 51 BUSINESS MANAGEMENT, FINDING SOURCES, MANAGEMENT OF PRODUCT 59 C Supplier management 59 Stock management 59 Financial report 60 EPILOGUE 62 2|PAGE THE REPORT OF BUSINESS PROJECT SFLAVOR A INTRODUCTION I GROUP 105 Including members: girls and a boy, all are from class 44K08.1 Based on the strengths of each member, everyone is primarily responsible for one aspect of the project, and also based on the difficulty of each aspect to allocate additional support personnel No Name Main Role Support Role - Control of the entire project 105.1 Phan Thuy activities Dung - Content creation, graphic design - Shopee management and social networking sites - Instagram 105.2 Le Thao Ly Management - Management - Managing facebook, financial activities tiktok - Designing product images - Searching for sources of 105.3 Nguyen Ngo goods - Finding and reaching new Tho Minh - Managing warehouses, customers financial activities 105.4 Nguyen Thi My Thanh - Managing and building fanpage - Warehouse management - Writing content - Finding and reaching new customers 105.5 Vo Quoc Toan - Attracting, increasing traffic, - Designing product image interacting for channels array - Managing YouTube, Zalo, Tiktok 3|PAGE THE REPORT OF BUSINESS PROJECT SFLAVOR Building sales and interacting Mai Thi Huyen applications with the group's 105.6 Trang customers on Shopee.vn platform - Writing content on Shopee - Searching sources - Website management and 105.7 Nguyen Le construction - Building interactive Chau Yen - Graphic and content design channels through facebook for website II PROJECT Project name: SFlavor – Lan toa vi huong que Product: Typical snacks of each region in Vietnam STT Name of product Region Cooked little crab Da Nang Dragon fruit wine Binh Thuan Wrapped paper Tay Ninh Seaweed with fried garlic Nha Trang Target customers - People have a hobby of snacking Key activities  Sourcing, importing goods - Finding sources that match the criteria of cheapness, quality 4|PAGE THE REPORT OF BUSINESS PROJECT SFLAVOR - Consignment partners with quality products  Distribution channel - Distributing goods sold on Shopee - Building social networking sites such as Facebook, Instagram, Zalo, YouTube, Tiktok - Building website on Wix.com platform  Customer relationship - Attracting customers with content marketing on social networking sites, filming videos about product - Retaining customers with preferential policies for loyal customers - Resolving as quickly as possible the customer problems  Cost structure - Costs in software and rewards - Conference costs - Costs of cable car  Overview of the activities performed - Forming a group - Proposing and selecting a business model - Activities of goods sources, finance, logistics + Searching sources and importing goods + Handling and preserving goods sources + Packing and shipping + Financial calculation: revenue, cost, profit - Business activities ● Sales activities + Sales through Shopee platform + Customers care ● Marketing activities + Building and operating Shopee online sales platform 5|PAGE THE REPORT OF BUSINESS PROJECT SFLAVOR + Building and operating social networking platforms: Facebook Fanpage, Facebook Chatbot, Instagram, Zalo, Youtube, Tiktok + Building and operating website on Wix.com platform 6|PAGE THE REPORT OF BUSINESS PROJECT SFLAVOR B PROFIT AND LOSS STATEMENT OF PROJECT I DEVELOPING SELLING ON SHOPEE Application establishment  General: - Name: Shopee - Link: https://shopee.vn/sflavor105  Project activities: - Create information: o Name: S FLAVOR o Themes: o Description: 🌟 Wholesale 🌟 Delicious 🌟 The and retail platform - Safety - Quality most reasonable price with many discounts 🌟 Enthusiastic customer care WITH S FLAVOR - LAN TOA VI HUONG QUE - Delivery company: + Giao hang nhanh + Ninja Van 7|PAGE THE REPORT OF BUSINESS PROJECT SFLAVOR + J&T Express + Vietel Post + Giao hang tiet tiem + VNPost nhanh - Time for preparation: 1.42 days - Satisfaction level: + Evaluation: 5/5 (17 comments) + Responding rate: 100% + Responding duration: on day - Banned products: Dragon-fruit wine - Completed activities: + Upload products + Create discount + Link to other platform to advertise - Number of uploaded product: - Products: + Cooked little crab + Tay Ninh wrapped paper + Seaweed + Fermentative dragon-fruit 8|PAGE THE REPORT OF BUSINESS PROJECT SFLAVOR Application operation - Number of reach: Date Pagevisits Pageviews Liked page Viewed products 1/2020 32 64 2/2020 41 (77.44% (100% (28.13% 111 upwards) 3/2020 35 (14.63% 64 downwards) 4/2020 18 68 downwards) (42.34% downwards) downwards) (48.57% 37 downwards) 5/2020 upwards) (60% (42.19% downwards) (277.78% 225 (508.11% (100% 10 (400% 9|PAGE THE REPORT OF BUSINESS PROJECT SFLAVOR upwards) 6/2020 70 upwards) (169,23% 163 upwards) downwards) upwards) (69,79% upwards) (80% upwards) Number of reach 250 200 150 100 50 January February Page visits - Date March April Page views May Liked page June Viewed product Sale efficiency: Product added to Confirmed Exchange cart (by number of (view - order orders rate Exchange rate times added to confirmed) cart) 1/2020 2/2020 105 (1066.67% 54 upwards) 21,88% (1700% 26,83 upwards) upwards) 6,25% (4.95% 12,20 (5.95% upwards) 10 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR The group made great efforts and tried to increase the amount of interaction by promoting it to friends and relatives We always shows the closeness and cuteness to followers by reply the direct/ comment of customers when they need advice as well as any help During the course of the project, the team received a lot of good feedback from customers both in terms of product quality, packaging and shipping Customers who return to buy the second time also have positive feedback 2.3.2 Disadvantages: The number of followers is very small for a business account on Instagram because the profile and overview are not attractive The monitoring, management and updating of Profile information are not regular because there is no list of specific tasks to build and operate in the best way Not reaching the target set by the team because there is no continuity and rigidity at work 2.3.3 Suggestion: Learn more experience as well as the ability to create a Profile for a business account to be more professional and highly creative Build a thorough overview of both the image and the content to be conveyed to increase the effectiveness effectively without being redundant Each team member needs to create a daily Todo-list to perform the task fully both in general and in particular on exploiting the Instagram platform in order to avoid the operation that is not regularly It is necessary to set up a team working rule so that members in charge of the assigned work are responsible for all issues of that job, then we can offer some solutions to make the work more positive 48 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR Other social networks 3.1 Youtube 3.1.1 Application establishment  General information - Date: 1/6/2020 - Channel's name: S Flavor - Lan toa vi huong que - Link: https://www.youtube.com/channel/UCH6RJwhnY_60_fE3YEXaeqg?view_as=sub scriber  Disadvantages: - Our channel was already established for few days; therefore there was no uploading video - We focused on promoting selling mainly on Facebook and Shopee, so we have not had enough time to learn about how is the best Marketing for Youtube's market  Countermaesures: - Making more videos to approach more customers - Diversifying the videos by making more attractive content and idea to appeal customers - Investigating Youtube as well as finding the better pathway on Marketing - Supporting all the members to learn about design and edit videos - Reference from viral videos about product marketing from other popular brands 3.1.2 Application Operation  Upcoming operative plans: - Sharing and attaching Youtube link with all posts on Fanpage Facebook is a platform where has a huge number of followers and interactions Therefore, this is a way to help more customers to reach our Youtube channel - Inviting friends, family members access to our Youtube channel to watch all the videos It is sometimes more useful to watch videos instead of images only If they are interested in this approach, other customer may like it, too 49 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR  Disadvantages: - Do not pay much focus on Youtube channel  Countermeasures: - It should have an unique post to introduce and advertise Youtube channel - Find out more ideas for videos 3.2 Tiktok 3.2.1 Application establishment  General - Name: S Flavor - Lan toa vi huong que - Link: https://vt.tiktok.com/ANSDsU/  Completed activities: - Established date: 25/05/2020 - Including: update information like avatar and cover image 3.2.2 Application Operation  Completed activities: - Link to Instagram, to post video appealing to customers - Uploaded videos aim to promote our product  Conclusion:  Advantages: - Do and edit eye-catching videos easily - Attractive content with different products - Videos can be linked to Facebook and Instagram to widespread to customers  Disadvantages: - Can not be approached to too many customers - Do not have the best method to attract interactions and views - Pay attention too much to Facebook, Shopee, Instagram instead of Tiktok 3.3 Zalo 3.3.1 Application establishment  General 50 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR - Name: S Flavor - Lan toa vi huong que - Gmail: sflavor2020@gmail.com - Phone number: 0562 150 764 - Established date: 3/6/2020 - Update information: Avatar, cover and images 3.2.1 Application Operation  Upcoming operative plans: - Sharing and attaching Youtube link with all posts on Fanpage Facebook is a platform where has a huge number of followers and interactions Therefore, this is a way to help more customers to reach our Zalo - Adding more friends to promote interactioin  Disadvantages: - It was just founded recently and we paid a huge effort to Facebook and Shopee; therfore we not have enough time to search for this new market as well as a good way to promote marketing in this platform  Countermeasures: III - Spending more time for Zalo and make plan for marketing - It should have an unique post to introduce and advertise Zalo - Do more ideas for Zalo's posts, diversifying the posts with creative content REPORT ON BUILDING THE WEBSITE PLATFORM Building applications 1.1 Introduce: In the global nowadays, e-commerce is growing very strongly at the present time Digital helps us save a lot of aspects, especially saving time helping people invest in other activities Now we can sit at home to shop almost everything we want, and the sales website is a great help in this With the desire to help customers get closer to the product and the values that S Flavor brings, we have built a website based on Wix This is a website with two main functions: selling and introducing products, introducing S Flavor stores to consumers with details of the items with accurate prices Moreover, this 51 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR website is also a place where customers can evaluate, make offers and receive information about promotions Besides, this website also acts as a communication channel specializing in news updates through blogs to help customers get closer to the business project In particular, with the sales orientation and generating revenue in the Shopee segment, all clicks of customers on the item to buy products, the website will automatically move to the Shopee channel of S Flavor 1.2 - General information: Website building platform: WIX WIX is a website building platform that allows users to create websites online based on drag and drop Just register your account, you can use the tools of WIX to create your own website Basically the platform is free, but it also offers paid plans with many upgraded features For example, removing the WIX logo, adding the features of an ecommerce site, using its own domain name, etc Currently, WIX is being used by more than 100 million users in more than 190 countries The team chose to build a website on the WIX platform because it has a simple usage, a variety of designs, regular updates, maximum support with smart suggestions and especially great benefits in building an online - Website name: S FLAVOR - Date: 11/2/2020 - Link website: https://sflavorvn.wixsite.com/mysite - Domain name: sflavorvn.wixsite.com store (e-commerce) 52 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR - Optional package: Blog & Personal site - The first interface: - Main interface: 1.3 The application construction activities have been carried out: - Building website on Wix platform - Designing the interface for the website - Update information / images on website 53 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR - Create pages and articles on websites - Linking websites with other applications: Facebook, Shopee, Instagram, - Designing a website interface for mobile / other mobile devices - Marketing, advertising and website development 1.4 Result: Current results of the website: - Number of pages: (Home page, Product, About us, Blog) - Total number of products posted: - Total number of posts: Content of post: Customer's Feeback - great motivation, Steps to self-make a homemade product, Product introduction & promotion, S Flavor's unknown benefits, Articles following youth trends with product images, Articles that add knowledge to the field of cuisine / specialties, - Photo gallery: post a total of 66 images Achievements of the website: - - Number of pages: - - Total pictures posted: 66 - - Total products posted: - - Total posts posted: 13 - - Total number of comments: 49 - - Total likes: 266 - - Total views of posts: 231 - - Total number of gmail subscribers and fill in the form: 18 54 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR 1.4.1 Comment: According to the statistics, the total number of customers coming to website in the last months (March 22 - June 10) is 126 The time of March to May is low because this is the peak time of epidemic disease However, after that time, the number of customer visits increased significantly and reached nearly 15 times per day 55 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR Blog posts that are most viewed According to statistics, the number of people accessing the website from the facebook source is 57, from the direct search source is 46 and from the referral source of friends and relatives is 22 Through the above statistics, we can see the website marketing on Facebook fanpage has achieved certain efficiency and the website works quite well when receiving 46 direct visits Upsides: - Has built a fairly stable website formally with main pages: Home, Product, About us and Blog The first is a welcome page for consumers to S Flavor and this 56 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR makes customers feel they are welcome and respected The pages are clearly divided and harmoniously colored, highlighting the logo of the brand - In terms of content, the website has clearly orientated each product line and published reasonable prices as well as product details to attract customers The S home story with contact information as well as invitations to reviews have contributed to making a good impression in the minds of consumers about S Flavor The posts in the Blog also have quality content and are oriented to suit the tastes of target customers, especially young people - For images, the website interface is simple yet colorful The images are designed in gentle tones to highlight the product The website has uploaded a lot of product images from many different near and far angles made by S Flavor itself and they are divided according to each page in the most reasonable way 57 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR - In particular, one of the outstanding success of this site is the increase in interaction for Shopee sales channels, Instagram, and Facebook fanpage when all clicks to buy products are redirected to the channel Shopee sales and also lead customers to fanpage and other social networks 1.4.2 Downside: - In the website communication & marketing section is not really strong and the interactive number of the website is not too high The communication of the project website has not been widespread, leading to modest results because the group has not focused on this activity for the project and the website is still in a simple form, no cost to upgrade to a better type 1.4.3 Proposing solutions: - Adding more and more images so customers can better understand - Promote communication for the website, especially via Facebook fanpage - Searching for new and innovative content to attract consumers, try to catch up with trends to create posts that are highly interactive and search for truly quality information - what customers really want to know and read - Invest in the cost of upgrading the website with additional development packages if the business is convenient 58 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR IV BUSINESS MANAGEMENT, FINDING SOURCES, MANAGEMENT OF PRODUCT Supplier management - To reference and compare all the suppliers with the oustanding reliability, quality via Websites, or Facebook's selling channels - Looking for the most reasonable wholesale price as well as clear origin for each product: + Wrapped paper: Tay Ninh Province + Cooked little crab: Da Nang City + Dragon fruit wine: Binh Thuan Province + Seaweed with fried garlic: Nha Trang City - For each supplier, we have two options for paying directly or using Internetbanking + About Cooked little crab, the supplier is located in Da Nang City, it is more flexible for us to visit and check its flavor It is also convenient tfor payment without any delivery cost + To our other products, due to the far locations, we must pay for 50% 100% deposit first Then, when our parcels is delivered to Da Nang, we will pay the remainder cost and delivery fees - All the importation's bills and details are recorded by Excel Stock management - The parcels will be restocked at the address set on Shopee - Main tasks: + Preservation, taking over the number of product to share with members + Taking reponsible for recording orders from Shopee, packaging and giving it to delivery - All the activities are reported by Excel 59 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR Financial report According to activities of S FLAVOR's distribution since January to June 14th, it is infered an overall statistic:  Revenue: - Shopee: 3.545.000VND - Other platforms: + Facebook: 7.642.000VND + Instagram: 0VND + Zalo: 0VND - Retail: 1.825.000  Total: 13.012.000VND  Capital: - Thuy Dung: 700.000VND - Thao Ly: 700.000VND - Tho Minh: 700.000VND - My Thanh: 700.000VND - Quoc Toan: 500.000VND - Huyen Trang: 700.000VND - Chau Yen: 700.000VND  Total: 4.700.000VND  Cost: - 1st importation of wrapped paper: 1.450.000 - 1st importation of little crab: 450.000 - Import dragon-fruit wine: 3.179.000 - Plastic box: 60.000 - Plastic bag: 28.800 - Sticker: 85.000 - 2nd importation of little crab: 1.410.000 - Plastic box: 60.000 60 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR - 3rd importation of little crab: 1.392.000 - 2nd importation of wrapped paper: 450.000 - Sticker: 100.000 - Gift for giveaway: 155.000 - Plastic box: 60.000 - Import seaweed: 1.477.000 - 3rd importation of wrapped paper: 611.000 - Plastic box: 60.000 - Zip package: 15.000 - Sticker: 60.000  Total: 10.102.000VND  Profit = Revenue - Cost = 13.012.000 - 10.102.000 = 2.910.000VND 61 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR C EPILOGUE After six months running and developing the business project, S Flavor gains many achievements and experiences Besides, S Flavor also have some shortcomings in the first start-up If the project keeps going on, S House will return with a new-perfect S Flavor In the final, S Flavor want to express the most grateful thanks to our customers - who have supported us during this time Espeacially, we send our respectful thanks to Instructor: Doctor of Philosophy Tran Danh Nhan has given us the chance to try with a real business model - THE END - 62 | P A G E ... PROJECT SFLAVOR 18 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR 19 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR 20 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR 21 | P A G E THE REPORT. .. REPORT OF BUSINESS PROJECT SFLAVOR 22 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR 23 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR 24 | P A G E THE REPORT OF BUSINESS PROJECT SFLAVOR. .. orders Because the promotion has been organized for less than days, this is also the time near the end of the course so the results are not as expected of the group 28 | P A G E THE REPORT OF BUSINESS